Wunderman Network News

Wunderman Taiwan Beefs Up Leadership Team

wunderman1 — Tue, 07 Feb 2017 07:47:21 +0000

Wunderman Taiwan has named former Cerebos executive, Jill Chang, as Managing Director of Wunderman Taiwan (pictured left), and promoted Eliza Tsai (right) to Deputy General Manager of the same office.

Welcome aboard Jill and congratulations on your well deserved promotion Eliza!

The Rising Tide of In-house Agencies

wunderman1 — Tue, 17 Jan 2017 09:33:02 +0000

“Clients benefit from the diversity of ideas and thinking that their agencies bring. They benefit from having people working on their business who are exposed to a very broad set of challenges and ideas, not all of them related to the client’s brand,” says our APAC CEO Caspar Schlickum as he weighs in on the evolving relationship between agencies and brands.

Caspar Schlickum and Tony Chang Raise their Critical Eyebrows at Recent Creative Offerings

wunderman1 — Thu, 12 Jan 2017 10:08:59 +0000

Find out what our APAC CEO, Caspar Schlickum, and our Planning Director of Wunderman China, Tony Chang, have to say on five recent creative campaigns.

The Work: Wunderman Shanghai Creates Game for WildAid to Save the Pangolins

wunderman1 — Thu, 12 Jan 2017 06:41:49 +0000

Pangolins are probably not as cute as pandas or majestic as sharks but their protection warrants our attention.

Bryce Whitwam, CEO of Wunderman China, discusses the idea behind our newest campaign for WildAid and why it is important to protect the species from extinction with DIVERGE.

WildAid and Wunderman Shanghai Team Up with Angelababy to Save Endangered Pangolins

wunderman1 — Wed, 11 Jan 2017 09:29:45 +0000

It is estimated that over 1 million pangolins have been killed and illegally trafficked in the last decade to supply rising demand for their meat and scales in China and east Asia.

This January, we couldn’t be more proud of our latest campaign for WildAid, aimed to raise awareness about the plight of pangolins, the world’s most poached and least understood wild mammal.

You can become a voice for the pangolins by scanning the QR code below to play the interactive game and protect these endangered animals with Angelababy.

Wunderman-Bienalto Scoops Five Awards at The 2016 Midas Awards

wunderman1 — Tue, 10 Jan 2017 09:56:05 +0000

Wunderman-Bienalto is on a roll, scooping an award in each of its entry at the 2016 Midas Awards!

The team was honored with 2 Gold Ingots, 1 Silver Ingot and 2 Midas Certificates for “Ed: Anxiety-busting banking” for ME Bank. What an incredible accomplishment, congratulations!

Gold Midas

Competition / Category: Craft – Art Direction
Competition / Category: Use of Discipline – New Products/Service Launch

Silver Midas

Competition / Category: Use of Medium – Digital

Midas Certificate

Competition / Category: Craft – Design/Identity
Competition / Category: Products & Services – Banking Online

Watch our winning video here.

10 Resolutions Marketers Should Make – And Keep – In 2017

wunderman1 — Mon, 09 Jan 2017 04:20:38 +0000

While the general population resolves to work out more, eat less, and quit smoking, marketers, too, are busy debating which bad habits they’d like to kick to the curb in the new year.

Our global CMO Jamie Gutfreund, recommends marketers to prioritize the mobile customer experience and recognize why it has transformed consumer behavior this year.

Unveiling Wunderman’s New Research Study

wunderman1 — Mon, 09 Jan 2017 03:38:02 +0000

Thrilled to announce the launch of our new research study examining how brands can achieve new engagement criteria that we’re calling “wantedness”.

Key findings from the study include:

90% of American consumers believe mobile empowers them to make better purchase decisions
89% of American consumers say that they are loyal to brands that share their values
74% of consumers in the US say that brands can set a new standard by how they serve customers (in other words they don’t have to just offer a new product)
88% of US consumers want to engage with brands that are setting new standards

Watch the video here

To learn more about Wantedness, please visit https://www.wantedness.com/

Wunderman Manila Launches ‘Share a Magical Moment’ Push for Peter Pan Peanut Butter

wunderman1 — Wed, 04 Jan 2017 10:15:07 +0000

This festive season, Wunderman Manila created a magical campaign for Peter Pan Peanut Butter that centers around meaningful family moments.

Watch the campaign video here

What Died In 2016 (And What Will Strive In 2017)

wunderman1 — Tue, 03 Jan 2017 07:52:47 +0000

Our APAC CEO, Caspar Schlickum, recalls the year’s key digital marketing moments and looks forward to what lies ahead in 2017.