Expert advice on digital marketing, web design, and ecommerce
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Stay up to date with the latest trends, strategies, and updates in digital marketing and web design. Our blog shares expert tips, industry news, and practical insights to help your business grow online and stay ahead of the competition.
Search is changing, again. And this time, it’s not just a tweak to rankings or another core update.
It’s...
Achieving sustainability for modern businesses isn’t just a choice; it’s a responsibility. At Xanthos...
Search Engine Optimisation (SEO) is no longer optional for businesses wanting to succeed online. Whether...
Success for modern businesses requires more than just a great product or service. The digital nature...
Reaching your audience at the right moment is essential for business success. That’s where Google...
Digital marketing has transformed the way businesses connect with their audience. With constant technology...
Sustainability isn’t just a buzzword; it’s an essential part of how businesses in the UK are operating...
Did you know that fossil fuel companies spend billions each year on marketing to downplay climate concerns?...
One lucky UK charity will receive a website to boost its online presence completely free of charge.
Cambridge,...
The days of traditional fundraising as the primary revenue stream for charities are fading away. With...
For many charities, limited resources mean making every marketing effort count. That's where digital...
What if you could as much as double your Google Ads budget for free? As a Google Partner agency, Xanthos...
Did you know that the internet’s carbon footprint rivals that of the aviation industry? At Xanthos Digital,...
The internet is a powerful tool, but it comes at an environmental cost. Every website, every search,...
Having a strong online presence is no longer optional for charities—it is essential. A well-designed...
In the ever-changing digital landscape we exist in today, having a solid online presence isn’t a luxury...
Whether you’re a skilled marketer or just stepping into the digital arena, having a digital marketing...
As businesses navigate the dynamic landscape of content management systems (CMS), the decision to choose...
As Xanthos Digital Marketing celebrates its 20-year anniversary, even looking back on the past 20 years...
The world has changed drastically over the past 20 years, and one of the most radical changes comes in...
Email marketing plays an essential role in any company’s marketing strategy.
For many, email marketing...
Site content alone is the biggest influence on attracting visitors to your site. They want to read, watch...
Instagram has become the go-to social media platform for millions around the world. With the might of...
Website analytics allows you to review how visitors are directed to your website and how they behave...
There are a million and one social platforms that businesses can choose from to help market themselves...
Paid social, or social media advertising, is effectively any form of paid advertising taking place on...
On the 14th of April, Elon Musk put forward a proposition to acquire the social media company Twitter...
Taking the first step in the SEO process for websites can sometimes feel daunting.
For some, it’s...
Google is planning to officially sunset Universal Analytics and make Google Analytics 4 the new standard...
On Monday 14th March, 21 courageous volunteers, including myself, my daughter and her Polish friend (acting...
Are you a marketer or business owner? Have you recently set up your website but aren’t sure what else...
YouTube is working on giving marketers and creators a more in depth analysis about video performance,...
Google has updated how the local map pack appears in the search engine result pages, as it is now directly...
Dismissing paid social media advertising as an unnecessary expenditure for a business can be a big mistake.
Many...
There’s no other channel like email marketing.
Even after so many years and with so many other communication...
Have you ever sent out numerous email marketing campaigns and felt utterly lost with what to do afterwards?
Did...
If there’s one thing we know about search engine optimisation (SEO), is that it is constantly evolving....
2021 has been a very strange year, following an equally strange 2020. But only three things are certain...
One area is always needed with every excellent marketing strategy – performance measurement.
No matter...
Content marketing has become increasingly valued by the world over the past few years. In fact, content...
Employees will have to put on several different hats when working for some businesses, whether it be...
With SEO becoming more recognisable today to help companies strengthen their visibility on search engines,...
Google rolled out a new broad core update on November 17th 2021, which completed on November 30th 2021.
If...
This month, we discovered several new social media updates and features that are currently in trials...
In what is possibly the biggest rebrand in recent memory, Facebook has decided it will be known as Meta...
In the past 5 years, digital marketing has taken a powerful grip on industry advertising and promoting....
Each year, digital marketing platforms find new ways to develop the experiences for their users. Whether...
Family-owned investment company, Milbank Group, continues to grow its diversified portfolio of businesses...
Google confirmed back in August that it changed how titles are generated for search engine result listings.
After...
Last month, the head of Instagram, Adam Mosseri, announced on his Instagram and Twitter pages that Instagram...
Google has officially confirmed it has updated the way it generates web titles in search results.
“Last...
The ONS has published the statistics for ecommerce performance within the UK for July, which was always...
In July 2022, advertisers using Google Ads will no longer be able to create Expanded Text Ads (or ETAs...
It is no marketing revelation that social media is a hugely influential marketing platform. Yet, the...
As the UK readied itself to tear up the COVID rules, the retail and ecommerce space seemed uncertain....
As of July 26, Google began rolling out a link spam update which would continue to roll out over the...
Rolling out in August 2021, any financial services advertisers or marketers will be required to be verified...
Google has been very busy in June of 2021, with multiple updates hitting the SERPS, including a big core...
Global ecommerce company, Shopify, has expanded its partnership with Google. This will enable Shopify’s...
April 2021 saw internet sales as a percentage of total retail sales drop down to 29.4%. In March this...
Google announced a new algorithm update which aims to promote high-quality product reviews in the search...
As we make the slow and steady return to normality, we are seeing retailers open up their doors to a...
“They collect thousands of pieces of information about you to create a digital profile that they sell...
Launching in just one month, Google has shared new details on the forthcoming page experience update....
Vital for searchability and visibility, search engine optimisation (SEO) makes a huge difference to the...
Earlier in March 2021, Rand Fishkin of SparkToro posted an update claiming that in 2020, two thirds of...
As we approach a year since the beginning of the pandemic, the online retail space has seen a lot of...
2020 has quite possibly been the strangest year that ever was in the modern age. With vaccinations rolling...
In January 2021, the internet sales as a percentage of total retail sales ratio (as a percentage) hit...
What is technical SEO?
To put it simply, technical SEO refers to improving the technical aspects of...
If there’s one thing we know about search engine optimisation (SEO), is that it is constantly evolving....
2021 is a welcome sight for almost everyone on the planet after what has to be one of the worst years...
The Office for National Statistics found that in December 2020, the internet sales as a percentage of...
At least twice a year, Google make significant, broad changes to their algorithms. These changes are...
How does this new uncertainly impact consumerism and online shopping? November and December are traditionally...
User experience is nothing new, but in May 2021 it is becoming more important than ever with the upcoming...
2020 has almost come to a close, and it has not been a year anyone expected. Especially when it comes...
In October, Google announced the release of a major update that promises to benefit both marketers and...
COVID-19 has had a profound impact on daily life and businesses. All industries have felt the effects...
Having already made some changes this month, and with more updates following by the end of the year,...
In the bid to stay connected during the pandemic, people are communicating online now more than ever...
2020 has been dominated by COVID-19 everywhere you look. All the news stories revolve around the pandemic,...
No longer will advertisers need to reformat and edit images in order to meet Facebook's image-to-text...
Back in April 2020, Google announced that businesses would be able to list Shopping products for free....
Named as the ‘most effective marketing channel of all’ by a recent Omobono study, social media marketing...
Early in September, Google announced that it will be passing on the costs of the new Digital Services...
Google is introducing a new label to the Chrome browser, which highlights particular pages with speedy...
Facebook has launched a new feature which allows SMBs to host paid online events. The new tool is said...
