Paula Bernier Blog

Super Bowl XLIII or XXX?

Tue, 03 Feb 2009 15:42:34 PDT

I’m more of a basketball fan than a football one. But since I live in Scottsdale, Ariz., and the Cardinals were playing, I phoned up my folks in Mesa and invited them over to watch the Super Bowl on Sunday.Since none of us are big football fans, the call to my Dad went something like this:Me: “Wanna come over to ...

Bringing Jobs Back Home

Mon, 02 Feb 2009 09:02:40 PDT

Companies can be hard to read, so I’m not clear on exactly what spurred AT&T Inc. (T) to bring 5,000 outsourced high-tech jobs back to the U.S. But whether this is simply a PR move, something AT&T expects to otherwise meet its interests, or an act of goodwill and patriotism, this seems to be a move in the right direction.Clearly, the ...

Nortel’s Spin Room

Fri, 30 Jan 2009 08:30:29 PDT

It’s really not funny, I know, but when I read the headline, “Nortel Refines Focus of Carrier Business” on the press release, I had to laugh. Hey, I’m taking entertainment where I can get (and afford) it these days.But the PR folks are obviously doing their jobs of putting a good face on things over at Nortel, so I have ...