5 Tips for Copywriters To Effectively Engage Web Users
Do you have the writing chops to command your audience?
According to Nielsen Norman Group (evidence-based user experience research experts), your website visitor reads approximately 20% of content on an average page, spending about 25 seconds, including how to navigate around the layout.
So, what’s this mean to a copywriter? Simply put, you have precious seconds to communicate useful, interesting content or lose your reader/customer — for good.