Google can be an elaborate platform to work with, and if they have multiple people setting up different Google functions, it’s often that different email addresses are also used. While there is no official way to merge accounts, there are some options you have (on a per Google product basis) to transfer data to another Google user.
Although many people have personal Google accounts, setting up Google for your business takes slightly more consideration and planning.
The first step is to setup a marketing email address that you will utilize for all of your platforms. This is the key to having them all linked together and is the easiest for accessing. Use something simple such as [email protected] or [email protected] – something easy to remember that you will always be able to access.
Do your customers have a hard time finding you online? It’s best to make your social media presence as easy as possible to encourage engagement. Claiming URLs related to your brand is very important, even if you aren’t active on that platform yet — ultimately, you don’t want someone else to take your page.
It is essential as a website owner to understand the importance of securing your website, and just as crucial, how to keep control of this vital asset in your business.
With the constant threat of hackers and data breaches, it is a huge risk and liability issue for your business if you lose control of these four logins, because if you do, you will jeopardize your entire online presence.
Social media may seem easy and intuitive, and luckily, the platforms have been designed that way; however, to have the most effective and impactful presence takes some work to properly get set up.
Before jumping in full force, make sure you take the time to strategize. What are you looking for? Who are you speaking to? What are your goals for your social media profiles? Are you looking to grow brand awareness? Engage with your customers? Boost sales of your product or service? Clearly outlined goals will allow you to see what is currently working rather than when you analyze your efforts later.