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How to get started with eNewsletters

Digital newsletters have been popular for quite a while as a great way to engage with your target market in a cost effective way. If you are just getting started with e-newsletters, this will be your guide, even if you just need to get back to basics and refocus your e-newsletter strategy and design.

Online technology is constantly changing and evolving, especially when it comes to social media. In an effort to help keep you up to speed, we will be providing regular updates on changes that impact small business social media accounts the most. Here is the top 10 that could shift your social media strategy as a business.

Scheduling posts can seem somewhat impersonal at first; however, it allows you to have great flexibility in your content and develop more of an online strategy, which is a huge asset.

Being able to see what you have set for the month, and break it down to weekly posts and how each day will merge together for an overall message, or have a different focus, allows you to ensure that all the topics of significance to your business are covered.

Hashtag Tips & Tricks

Hashtags can be a fun way to have your posts seen by a larger audience on social media platforms, but at the same time you can easily get carried away using them. Hashtags allow social media users to discover new content and accounts to follow, allowing your accounts to gain more followers, garner new likes, and increase overall engagement. Simply Measured reports that posts with at least one hashtag average 12.6% more engagement on Instagram.

A+ Accredited Business

Yardstick Services is proud to be an A+ accredited member of the Better Business Bureau of BC.

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