Hashtags can be a fun way to have your posts seen by a larger audience on social media platforms, but at the same time you can easily get carried away using them. Hashtags allow social media users to discover new content and accounts to follow, allowing your accounts to gain more followers, garner new likes, and increase overall engagement. Simply Measured reports that posts with at least one hashtag average 12.6% more engagement on Instagram.
Yardstick founder and CEO, Kevin McLeod and Web Development Manager, Brendon McLeod, nurture, guide, and support Yardstick’s cross-functional team. Essentially, they are the glue that bonds our cohesive unit and helps synchronize all of the remote members, which is indispensable to the growth of the organization and the team itself.
Social media can be overwhelming, especially when you have a business to run. Here are the top tips on why you need a social media presence and the keys to having a strong online engagement.
Working remotely has become increasing popular with employees, as well as business owners in recent years. There are, of course, pros and cons to having a remote team working together. Continuing to evolve in methods and practices, as well as close tracking of processes has proven to be a big key in the success of Yardstick Services growing from a two-man team to a growing team of 12-plus individuals across the country.
The next step of optimizing your YouTube video (or other external content) is sharing.
Not many people will go and seek out content, so it’s up to you to share it as much as you can with relevant parties to increase the views, likes, and engagement metrics. First and foremost, have confidence in your work that it will appeal to others.