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SM tapped as first mall operator to roll out DOE’s Oras Natin sa Efficiency (O.N.E.) effort

2026-06-19T16:03:53.900+08:00

(L-R) Director Patrick T. Aquino, CESO III, Energy Utilization Management Bureau (EUMB), Department of Energy, Mr. Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls, Assistant Secretary Mandy Romero, Department of Energy, Ms. Nicole Cordovez, Binibining Pilipinas Grand International 2016, Secretary Sharon S. Garin, Department of Energy, Honorable Imelda G. Calixto-Rubiano, Pasay City Mayor, Engr. Junias M. Eusebio, Vice President for Mall Operations, SM Supermalls, Undersecretary Mario C. Marasigan, Department of Energy, Ms. Mhicaela "Bella" Belen, and Ms. Pauline Gaston.

SM joined the Department of Energy (DOE) in rolling out O.N.E.: Oras Natin sa Efficiency, a nationwide energy efficiency movement that calls on Filipinos to turn awareness into action through simple, collective energy-saving habits.

Launched through a ceremonial switch-off event at the Mall of Asia Globe, the campaign champions the importance of responsible energy use amid the country’s State of National Energy Emergency, declared under Executive Order No. 110, s. 2026, which cites geopolitical tensions and supply disruptions as critical threats to national energy security.

The O.N.E. campaign, anchored on the message “One Hour, One Energy, One Nation,” encourages coordinated energy reduction as a shared national habit. For SM, this means participating in anenergy reduction window where participating properties will switch off non-essential lights and reduce unnecessary energy use.

During the ceremony, SM expressed its support for DOE’s call for energy responsibility, emphasizing that energy security is a shared concern that affects homes, businesses, communities, and the daily lives of millions of Filipinos.

Department of Energy Secretary Sharon Garin delivers the keynote message during the launch of the O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia, reinforcing the call for collective action toward energy efficiency nationwide.

“At first, one hour may seem small. One switch turned off. One appliance unplugged. One light dimmed. But when many people do it together, across homes, malls, offices, and communities, that one hour becomes something bigger. It becomes a shared habit. It becomes a national effort. It becomes a reminder that each of us has a role to play in protecting our country’s energy future,” said Junias M. Eusebio, Vice President for Operations, SM Supermalls.

As part of its operational commitment, SM will assign energy officers to monitor participation and report actual energy savings to the DOE. The initiative will also include the switch-off of non-essential lights such as pylons, façade lighting, and decorative displays during the designated reduction window, supported by proper coordination and monitoring across participating properties.

Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls, highlights the company’s operational commitment to energy efficiency in support of the Department of Energy’s O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia.

Beyond the ceremonial switch-off, SM emphasized that the campaign is about building lasting habits. Through its nationwide network of most-loved malls, SM will continue to share DOE-provided energy efficiency tips and information materials with tenants, employees, customers, and millions of daily visitors—encouraging them to carry the practice beyond the mall and into their homes and workplaces.

“It is not just about one hour. It is about what that one hour teaches us. That energy efficiency can be practical. That sustainability can be part of everyday life. That small habits, when shared by many, can help move a nation forward,” Tan added.

Pasay City Mayor Imelda G. Calixto-Rubiano expresses support for the O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia, underscoring the vital role of local government units in advancing energy efficiency and sustainability efforts.

The O.N.E. campaign also aligns with SM Cares’ long-term environmental advocacy and the broader SM Green Movement, which promotes responsible energy use, climate action, and everyday sustainability practices. SM continues to strengthen its sustainability efforts through energy-efficient operations, solar initiatives, and EV charging efforts across its properties.

Through its support for DOE’s O.N.E. campaign, SM reinforces the role of the private sector in helping strengthen national energy responsibility—showing that even the smallest actions, when done together and repeated consistently, can create meaningful impact.

Together, one hour can count for one nation.

SM Supermalls’ Sustainability Journey

2026-06-19T15:39:41.227+08:00

SM Supermalls’ quest to create a more sustainable, greener planet began in the 1990s with the installation of a wastewater treatment plant at SM Southmall. The pioneering initiative, which recycles wastewater for irrigation and sanitary systems, laid the foundation for the company’s long-standing drive toward environmental stewardship and resource conservation.

The man behind the concept was Mr. Hans Sy, the current Chairman of the Executive Committee of SM Prime Holdings. Apart from his business acumen, Mr. Sy is regarded within the community as a champion of environmental sustainability, believing that business growth and environmental responsibility should go hand in hand.

Mr. Sy’s groundbreaking vision has been deeply ingrained in how SM Supermalls are designed and managed. Over the years, the institution has launched industry-first programs that focus on waste management, water conservation, energy efficiency, and air quality — all of which have helped improve environmental conditions and the quality of life in surrounding communities.

SM Supermalls’ enduring commitment to sustainability was already in motion before the Securities and Exchange Commission’s mandate for publicly listed companies and large non-listed entities to submit sustainability disclosures, effective in fiscal year 2026.

Its water conservation efforts have recycled approximately 6.6 million cubic meters of wastewater — equivalent to almost 3,000 Olympic-sized swimming pools — across its malls annually. In SM Baguio specifically, over 19,000 cubic meters of rainwater have been recycled for kitchen and operational use, benefiting adjacent communities by conserving valuable water.

Moreover, its Trash To Cash Recycling Market has collected approximately 1.5 million kilograms of recyclables every year, and has continuously encouraged patrons to visit their most-loved SM Supermall to join the movement toward waste segregation. Its energy management initiatives have seamlessly woven form and function into its SkyGardens and open spaces, which provide natural ventilation and have drastically improved air quality for its patrons.

Over the last few years, the mall operator has been leading the charge towards eco-friendly power options. It currently has an estimated 200,000 solar panels on 65 hectares of rooftops across its properties. The vast energy system powers mall operations while reducing the overall carbon footprint. The initiative has equipped SM Supermalls amid pressures to seek alternative energy sources during the energy crisis.

SM Supermalls is continuously expanding its electric-vehicle charging infrastructure to support the shift to sustainable mobility networks. It currently has 160 EV charging stations across its malls, with plans to scale up.

And as it moves forward, SM Supermalls will continue to pioneer innovative solutions that aim to create long-term positive impact for future generations. It will leverage its decades-long pledge to help shape greener, more resilient urban spaces. Sustainability will remain at the core of SM Supermalls’ vision. As it broadens its footprint across the country, so will its commitment to strengthening the well-being of nearby communities.

Successful Job Fair at SM Dasmariñas Builds Momentum for Nationwide 'Araw ng Kalayaan' Event

2026-06-19T15:21:33.402+08:00

SM Supermalls and its valued partners successfully mounted the SM Group Job Fair at SM City Dasmariñas last May 27, bringing together aspiring applicants, employers, and career opportunities under one accessible venue.

Thousands of jobseekers gather at SM City Dasmariñas during the SM Retail Job Fair, opening doors to new careers and brighter opportunities for Filipinos.

The one-day hiring event drew strong participation from jobseekers across Cavite and nearby areas, connecting applicants to career openings from some of the country’s most recognized retail and service brands. Participating employers included Ace Hardware, Watsons, SM Store, SM Supermarket, SM Appliance Center, Sports Central, Toy Kingdom, Savemore, Alfamart, Goldilocks, National University, and many more under the SM Group.

More than 1,000 job seekers attended the event, interviewing with more than 20 companies offering opportunities across retail, operations, merchandising, customer service, finance, marketing, warehouse operations, pharmacy, and management roles. More than 140 were hired on the spot (HOTS) with several hundreds more for follow-up interviews beyond the job fair. This reflects the event’s immediate impact in helping Filipinos move closer to meaningful employment.

Successful applicants celebrate their hired-on-the-spot (HOTS) moments after securing new career opportunities at the SM Retail Job Fair.

For many attendees, the event became more than just a job fair—it became an opportunity for a fresh start and a brighter future.

One hired-on-the-spot (HOTS) applicant shared how the SM Job Fair gave them renewed hope and confidence in finding meaningful work.

“Thanks, God! Kasi natanggap din naman agad ako at hindi ako nahirapan. Anong oras palang uuwi na ako kasi tanggap na ako. And this is my first time kasi umattend ng job fair. And hindi ako na disappoint kasi napaka accommodating ng staff kamo. At saka ambabait pa,” shared Marissa Orias Urbano, hired at Toy Kingdom.

Applicants line up early at the SM Retail Job Fair in search of fresh starts, meaningful work, and future opportunities.

Some successful hires plan to use their income to fund their education. Marcelo P. Magboo III who was hired at SM Appliance Center shared that he stopped his college education for almost two years because of financial problems. He participated in the SM Job Fair, “napagisip-isip ko po ngayon na, bakit hindi po ako magtrabaho para makapag-aral ulit… Masaya po (na natanggap), tumaas po yung chance na makapag-aral ako ulit. Thank you SM for giving me a chance to get a job… magkakaroon na ako ng pambayad sa sarili kong pag-aaral.”

Government and institutional partners also emphasized the importance of bringing opportunities closer to communities through accessible employment platforms.

From resumes to real opportunities—jobseekers connect directly with leading employers during the SM Retail Job Fair at SM City Dasmariñas.

Companies also shared how SM job fairs allowed them to more easily connect with talents and fill-up their vacancies. “Sobrang nakaka-overwhelm… andaming tao. Yung mga area na meron akong vacancy dito, around Dasma, Imus, and Bacoor… super happy kasi na filled-in na. So, may mga na hired on the spot kami. Thank you so much SM Dasmariñas. Sana marami pang job fair,” shared Daniela Capistrano, Talent Acquisition Officer from Goldilocks Bakeshop Inc.

Initiatives like the SM Job Fairs help bridge jobseekers to immediate employment opportunities while making the process more accessible and community-based. Meanwhile, DICT highlighted the importance of digital readiness and future-ready learning as part of today’s evolving workforce landscape through their booths.

The initiative was made possible through strong collaboration among SM Supermalls, SM Retail, Jobstreet, PSAC Jobs, PCCI, ECOP, PHILEXPORT, PESO, LGUs, DICT, and other institutional partners committed to supporting employment generation and workforce development.

Career opportunities across retail, customer service, operations, and management were made available during the SM Retail Job Fair.

One-Stop Job Application Experience

SM Job Fairs also integrate government support services to help streamline the hiring process for applicants. Participating agencies—including the Social Security System (SSS), PhilHealth, Pag-IBIG, and other government partners—help applicants process essential employment requirements on-site, making the experience faster, easier, and more accessible.

This collaboration between government, industry, and private sector partners reflects a shared mission of helping more Filipinos move forward through employment and lifelong learning.

The successful turnout at SM City Dasmariñas also builds momentum for the upcoming nationwide Araw ng Kalayaan Job Fairs this June 12 across participating SM malls nationwide.

This year’s Independence Day Job Fairs will go beyond traditional hiring by integrating digital upskilling and future-ready learning opportunities in partnership with DICT, TESDA, Jobstreet, and local government partners. Main event activities will be highlighted at SM City East Ortigas, featuring digital upskilling sessions and participation from Pasig City local government and various institutional partners.

Partnerships between government, industry, and private sector groups help create more accessible employment opportunities for Filipinos.

Applicants can also look forward to learning opportunities focused on AI, digital productivity, cybersecurity awareness, and workplace readiness—supporting not only immediate employment, but long-term career growth in today’s evolving workforce.

Participating malls for the June 12 SM Araw ng Kalayaan Job Fairs include:
SM Megamall
SM City Marikina
SM Center Sangandaan
SM City East Ortigas
SM City San Lazaro
SM Center Las Piñas
SM City Sucat
SM City Rosales
SM City Laoag
SM City Tuguegarao
SM City Bataan
SM City Telabastagan
SM City San Jose Del Monte
SM City Dasmariñas
SM City Legazpi
SM City Bacolod
SM Seaside City Cebu
SM CDO Downtown Premier
SM City Davao
SM City General Santos

Additional SM Job Fairs and industry-focused hiring events will also continue throughout June in select SM malls nationwide, further strengthening SM Supermalls’ commitment to helping Filipinos access jobs, skills, and new opportunities closer to their communities.
June 3 - SM City Tuguegarao
June 7 - SMX Davao - SM Lanang Premier (Tourism & Hospitality)
June 9 - SM City Baliwag
June 9 - SM City Davao (ICT companies)
June 11 - SM City Valenzuela
June 11 - SM City Bacoor
June 11 - SM City San Mateo
June 11 - SM City Iloilo
June 16 - 17 - SM City Novaliches
June 16 - 17 - SM City Iloilo (ICT companies)
June 17 - SM City Calamba
June 18 - SM City Bacolod
June 18 - SM City Daet
June 25 - SM City Trece Martires
June 27 - SM City Bataan (Trabaho at Negosyo)
June 30 - SM Center Muntinlupa

At SM, opportunities go beyond employment—empowering more Filipinos to move forward through jobs, skills, and brighter possibilities for the future.

Schedules and participating malls are subject to change without prior notice. For updates and the latest list of participating malls, visit the SM Supermalls Job Fair Page or follow SM Supermalls’ official social media pages.

New Ways to Move, Dress, and Get Started in the Metro at SM Supermalls

2026-06-19T14:32:09.890+08:00

Real talk: some days you’re always on the go. Other days, you’re just showing up a little better than yesterday.

Either way, it all adds up to your self-love era. Not just about working out, but moving and being how you want, picking up new habits, and finding pieces that fit just YOU everyday. Just around the Metro, SM Supermalls continues to evolve with new finds and experiences that make it easier to get into that rhythm.

From performance gear to ways to get moving and everyday style upgrades, here are your next go-to spots that meet you where you are—right here at your most-loved mall, SM Supermalls where everything is All For You.

Either way, it all counts. It’s not about being active all the time; it’s about finding your own pace, trying something new when you’re ready, and choosing what feels right for you.

Just around the Metro, SM Supermalls continues to grow with new finds and experiences that make it easier to begin, reset, or simply switch things up–whether that means moving more, dressing with more intention, or taking that first small step.

From performance gear to easy ways to get started, and everyday style upgrades, here are your next go-to spots that meet you where you are—right here at your most-loved mall, SM Supermalls, where everything is All For You.

Getting Into the Game

Whether you’re starting from zero or getting back into it, having the right space–and gear—makes all the difference.

Wilson
Your sporty era just found its match. Wilson lands at Level 2 of SM Podium with performance-driven pieces and court-ready essentials made for every kind of active day.

Avari Tennis
Practice that swing and be rally ready with Avari Tennis’ first-ever SM store at Level 5 of SM Podium.

Showing Up, Your Way

Ayumi
The secret to your “I woke up like this!” everyday look! Ayumi is soon opening at the North Towers, Level 3 of SM North EDSA with soft, wearable staples perfect for everyday styling.

Ball & Chain
This one’s worth the detour! Ball & Chain brings its first-ever pop-up in the Philippines to The Block, Level 2 of SM North EDSA, serving bold pieces that instantly add edge to your everyday look!

Because being in your active era isn’t just about movement, but also about how you show up every day, the soon-to-open Coach at the 2nd Level, Mega B of SM Megamall brings elevated everyday pieces that balance style and function, for moments on and off the move. Think modern classics, premium craftsmanship, and statement staples that fit seamlessly into your daily rotation—whether you're heading out or slowing down.

However your active era looks—be it fast-paced or just finding your flow—there’s always something new waiting to be part of your routine. Discover fresh spaces, try something different, and make it your own at SM Supermalls, continuously evolving with new finds and experiences, All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

5 Reasons Shoppers are Obsessed with the Bulawan Trade Fair at SM Bacolod

2026-06-19T12:57:50.521+08:00

The Bulawan Trade Fair is officially in full swing at SM City Bacolod, drawing shoppers, creatives, and supporters of local craftsmanship into a vibrant showcase of Negrense artistry, innovation, and entrepreneurship. Following a successful opening day turnout, the three-day fair continues to spotlight proudly local products and meaningful stories from MSMEs across Negros Occidental — proving why this event deserves a spot on everyone’s weekend plans.

SM Supermalls and the Association of Negros Producers (ANP) formally open the Bulawan Trade Fair at SM City Bacolod, celebrating Negrense creativity, craftsmanship, and entrepreneurship while creating greater opportunities for local MSMEs to thrive. L-R: Brigadier General Ted Dumosmog Commanding Officer 303rd Brigade; Gov. Eugenio “Bong” Lacson; Mary Ann Colmenares, 40th Negros Trade Fair Chairperson; May Castro, Public Relations Manager of SM City Bacolod; and Lynna Joy B. Cardinal, DTI Negros Occidental Provincial Director.

Organized in partnership with the Association of Negros Producers (ANP), the same organization behind the highly successful Negros Trade Fair at SM Aura last year, the Bulawan Trade Fair serves as both a celebration of creativity and a gateway for MSMEs to connect with wider national opportunities through SM Supermalls’ expansive retail network.

Here are five reasons why shoppers are loving the Bulawan Trade Fair at SM Bacolod:

1. It’s where Negrense craftsmanship meets modern innovation

Shoppers are especially flocking to the fair for highly sought-after Negrense delicacies, handcrafted home décor, artisanal fashion accessories, woven products, natural crafts, and locally made food favorites that showcase the distinct creativity and craftsmanship of Negros Occidental.

Proudly Negrense delicacies, artisanal creations, and handcrafted products take center stage at the Bulawan Trade Fair, showcasing the innovation and creativity of local MSMEs.

Visitors can also discover original and never-before-seen product concepts featured in SIBOL: The 33rd Bulawan Awards, 4th Pilak Awards, and 3rd ANP-PGNO Balik Salig Design Competition—a prestigious platform where new products and creative concepts are introduced, judged, and recognized for excellence and innovation.

The Bulawan Trade fair serves as a platform for Negrense artisans and entrepreneurs to champion their culture and distinct creative palates to a wider market of customers through SM Supermalls

“People now appreciate products with authentic stories and craftsmanship,” shared Eva Si of ChiEvs Stones and Crystals. “The Bulawan Trade Fair allows us to proudly showcase Negrense creativity to more customers and new markets.”products and creative concepts are introduced, judged, and recognized for excellence and innovation.

2. It’s a major boost for local and next generation Filipino MSMEs

As part of SM Supermalls’ continuing SM for MSMEs advocacy, the event provides entrepreneurs with greater visibility, stronger customer engagement, and opportunities to scale beyond their local communities. “SM Supermalls continues to open meaningful opportunities for MSMEs across the country,” said Joaquin San Agustin. “Through events like the Bulawan Trade Fair, we help local businesses connect with more customers, strengthen their brands, and become part of a larger movement that champions Filipino entrepreneurship.”

Local artisans proudly showcase their latest creations as guests flock to the Bulawan Trade Fair at SM City Bacolod.

3. It’s where future Negrense brands are discovered

SIBOL: The 33rd Bulawan Awards, 4th Pilak Awards, and 3rd ANP-PGNO Balik Salig Design Competition serves as a preview leading toward the milestone 40th Negros Trade Fair happening later this year in Manila. The competitions introduce new products and concepts to the market, where entries are judged based on innovation, craftsmanship, and design excellence before potentially being launched commercially after the judging on May 29.

Winning products often gain wider exposure through the Negros Trade Fair, including previous standouts such as Chorizo Hamonado and Recado in Chili Oil, which eventually became part of the Manila showcase.

The Bulawan Awards recognize products from ANP members and, this year, also welcome non-ANP participants under an Open Category—expanding opportunities for emerging entrepreneurs and creators across Negros Occidental.

Negrense entrepreneurs connect with wider audiences through SM Supermalls’ MSME platform, transforming local craftsmanship into growing business opportunities.

Meanwhile, the Pilak Awards highlight products developed by MSMEs supported by the Negros Occidental Technology and Livelihood Development Center (TLDC) under the Provincial Government of Negros Occidental, which empowers MSMEs, farmers, and marginalized communities through livelihood development, skills training, and enterprise support.

The ANP-PGNO Balik Salig Design Competition shines a spotlight on former conflict area communities, using creativity and weaving as tools for empowerment, peace-building, and sustainable livelihood generation. Through handcrafted products and cultural storytelling, participating communities showcase resilience, heritage, and hope.

For over four decades, ANP has championed Negrense entrepreneurship, design innovation, and craftsmanship by creating platforms that help local businesses grow and thrive. “The overwhelming support during opening day reflects the growing appreciation for proudly local products and Negrense talent,” shared Mary Ann Colmenares, 40th Negros Trade Fair Chairperson. “Through our partnership with SM Supermalls, we are able to give our artisans and MSMEs a stronger platform to reach wider audiences.”

4. Visitors can experience more than just shopping

Beyond the exhibits, guests can immerse themselves in a dynamic lineup of creative workshops, industry meetups, talks, runway presentations, and live product judging sessions that celebrate the intersection of culture, creativity, sustainability, and entrepreneurship.

Among the activities happening throughout the fair are macrame workshops, women-led art sessions, design talks, and fashion presentations featuring local arts and crafts. “It’s inspiring to see people not just buying products but also wanting to learn the stories and processes behind them,” shared CJ Jimenez of Vaca Japonesa. “That connection makes events like this very meaningful for makers like us.”

The Bulawan Trade Fair transforms SM City Bacolod into a vibrant marketplace showcasing the best of Negrense artistry and innovation.

5. Every purchase supports local communities

Every handcrafted product purchased at the fair directly supports local artisans, community-based enterprises, and livelihood programs across Negros Occidental. The event also features products from communities supported through the Balik Salig Awards, a collaborative initiative that empowers former conflict-affected communities through weaving, craftsmanship, and sustainable livelihoods.

Products developed by MSMEs supported by the Negros Occidental Technology and Livelihood Development Center (TLDC) highlight the power of livelihood development, creativity, and local enterprise.

By supporting local makers, shoppers become part of a larger movement that helps preserve culture, uplift communities, and strengthen Filipino entrepreneurship. The Bulawan Trade Fair and SIBOL Design Competition at SM City Bacolod continue to celebrate Negrense creativity, entrepreneurship, and community empowerment—while opening doors for local MSMEs to grow from regional artisans into nationally recognized brands.

Government Service Express Expands to SM Center San Pedro

2026-06-19T12:21:41.940+08:00

SM Supermalls and its government partners reaffirm their commitment to accessible, people-centered services with the opening of the Government Service Express at SM Center San Pedro. Leading the ribbon-cutting ceremony are (from left) Pag-IBIG Area Head Sally Banal; Regional Investigation and Detective Management Division (CALABARZON) Chief P/Col. Gerald S. Dee; SSS South Luzon Division 1 Vice President Engr. Edwin Igharas; SM Supermalls SAVP Division Head John Jason Terrenal; San Pedro City Mayor Art Joseph Mercado; San Pedro City Vice Mayor Nina Almoro; Laguna Police Provincial Office Provincial Director P/Col. Sando J. DC Tafalia; SM Supermalls AVP South 3 Aurea Angelica Toreja; and San Pedro City Police Station Officer-in-Charge PLT/Col. Reynaldo N. Vitto.

SM Supermalls, in partnership with the City Government of San Pedro and key national government agencies, officially inaugurated the Government Service Express (GSE) at SM Center San Pedro on May 25, 2026—further expanding access to essential public services through a convenient, one-stop hub within the mall.

The newly opened GSE marks the 19th Government Service Express in SM malls nationwide, reinforcing SM Supermalls’ continued commitment to transforming malls into community hubs that go beyond retail—spaces where everyday needs, essential services, and meaningful experiences come together.

SM Supermalls and the City Government of San Pedro formally inaugurated the Government Service Express at SM Center San Pedro, expanding access to essential public services for the community.

The opening was attended by SM Supermalls representatives, local government officials, and partner agencies, marking another milestone in strengthening public-private collaboration and improving access to government services for the community.

Designed as a centralized one-stop hub, the Government Service Express allows customers to complete multiple government transactions more efficiently in one location—supporting workers securing employment requirements, entrepreneurs processing permits and clearances, families managing civil documents, and residents accessing healthcare and social protection services.

The Government Service Express at SM Center San Pedro brings together services from the Business Permits and Licensing Office (BPLO), Local Government Unit (LGU), Philippine National Police (PNP), Local Civil Registry Office, and National Bureau of Investigation (NBI) to name a few, in one convenient and accessible hub.

Beyond Convenience: Supporting the Everyday Needs of Working Communities

More than accessibility, the Government Service Express plays a meaningful role in supporting the daily realities of Filipino workers and families. By integrating agencies like the Business Permits and Licensing Office (BPLO), Local Government Unit (LGU), Philippine National Police (PNP), Local Civil Registry Office and National Bureau of Investigation (NBI) within the mall environment, GSE allows individuals to:

- Process employment and documentation requirements including postal ID, without disrupting work schedules
- Access healthcare and social security services more efficiently
- Secure clearance including fire safety permits and benefits needed for career and livelihood opportunities

Representatives from SM Supermalls, officials from the San Pedro LGU, and partner government agencies officially open the Government Service Express at SM Center San Pedro.

With these government agencies present, communities also gain access to health-related services and programs, contributing to improved well-being while reducing the time and cost typically associated with multiple government visits. Functioning as a modern-day community service hub, GSE complements local government efforts by providing a more accessible, organized, and customer-friendly environment—particularly valuable for urban and working populations who prioritize efficiency and reliability.

Rather than serving as a space for one-time assistance, the SM Government Service Express empowers individuals to move forward—whether through employment, healthcare access, or financial security programs, now all in one place.

The expansion of GSE to SM Center San Pedro highlights the continued strength of public-private collaboration in improving service delivery. By bringing government agencies closer to the communities they serve, SM Supermalls helps reduce barriers and create more inclusive access to essential services. Through initiatives like the Government Service Express, SM Supermalls continues to strengthen its role as the most loved mall—building spaces that serve not just transactions, but people and communities.

Solar Panel Project Helps Both Customers and Communities Nationwide

2026-06-19T11:55:02.041+08:00

Amid the current energy state of emergency and as demand for electricity rises during the summer months, SM Supermalls reinforces its energy efficiency practices to serve its customers and surrounding communities undisrupted, on top of sustaining its operations.

SM Group operates the country’s largest rooftop solar panel network nationwide among property developers. Its investment in renewable energy started in 2014 with the very first installation of solar panels in SM North EDSA—long before government mandates on sustainability and the current pressures on alternative sources of power amid the energy crisis. With over 200,000 panels installed across 59 mall properties, covering 65 hectares, this expansive system powers SM’s most-loved malls through a hybrid energy strategy, helping them run more efficiently and sustainably.

Impact to Communities

Collectively, these panels generate 106 MWp of solar power, meeting over 50% of the mall operator’s electricity needs and helping ensure stable operations—from lighting to elevators. By integrating solar energy, SM reduces costs, improves efficiency, and delivers a more reliable, comfortable experience for tenants and shoppers.

This hybrid energy strategy, paired with its adjusted mall operating hours reduces SM’s reliance on the national grid, helping ease pressure on the overall energy supply and free up capacity for households, schools, hospitals, offices, and essential services, in its surrounding communities particularly during peak hours.

SM’s reinforced energy efficiency thrust amid the energy crisis is its latest effort in pursuit of transformative sustainability, action that results in impactful, tangible value to customers and its surrounding communities.

SM Supermalls earns global recognition with two Silver wins at the prestigious ICSC MAXI Awards

2026-06-19T11:26:21.117+08:00

SM Supermalls continues to bring purpose-driven initiatives to the global stage after earning two Silver Awards at the prestigious ICSC MAXI Awards, one of the world’s most respected recognitions for excellence in marketing and innovation in the retail and shopping industry.

The ICSC MAXI Awards recognized “Art From All: Turning Community Action into Public Art” and “The SM Green Movement: Sustaining Communities Through Responsible Design.”

SM Supermalls’ Art From All initiative was recognized for transforming sustainability into an immersive and participatory mall experience.

Launched in May 2025, the initiative invited shoppers to donate plastic waste and witness it transformed into large-scale cultural art installations inside the mall. Instead of simply raising awareness, Art From All made sustainability interactive and visible by integrating the experience directly into everyday mall foot traffic.

The initiative encouraged communities to actively engage in environmental action while showcasing how creativity and collaboration can breathe new life into discarded materials.

Meanwhile, SM Green Movement earned global recognition for its long-running sustainability framework focused on reducing the environmental impact of large-scale mall operations.

Designed to address growing pressures on water, energy, and waste systems in fast-growing urban communities, the initiative continues to scale sustainability programs across SM Supermalls properties while encouraging greater environmental awareness among the public.

Presented by the International Council of Shopping Centers (ICSC), the MAXI Awards celebrate outstanding campaigns and programs from shopping centers and retail brands worldwide that create meaningful impact on communities, culture, and business.

More than celebrating marketing excellence, the recognition reflects SM Supermalls’ continued commitment to enriching everyday experiences, whether through championing Filipino creativity, fostering meaningful connections, or encouraging sustainable living.

SM Supermalls Expands Nationwide Push for Cycling Through Bike-Friendly Facilities and Active Mobility Initiatives

2026-06-19T11:03:07.365+08:00

Since the energy crisis, many Filipinos have been exploring alternative modes of transport and rediscovering the benefits of cycling—whether for daily commutes, quick errands, or weekend leisure rides. All for cyclists across the country, SM is making it sustainable to choose two wheels over four at their most-loved SM Supermalls.

Designed with convenience in mind, many SM malls offer bike-friendly infrastructure and facilities that support riders who prefer a greener way to travel. From safe, dedicated bike lanes and accessible bike parking areas to convenient entrances and cyclist-friendly amenities, SM continues to welcome riders who want to make cycling part of their everyday routine.

Cyclists gather at SM City Olongapo Central as SM reinforces its commitment to making malls more welcoming and accessible to bike communities.

Cyclists arrive at SM Seaside City Cebu as SM continues to design mall spaces that support sustainable transport and active mobility.

“At SM Supermalls, cyclists can also easily stop by to park their bikes, enjoy a meal, run errands, or meet friends before heading back on the road. Whether it’s a quick stop during a weekday commute or a longer visit during a weekend ride, SM malls provide a convenient hub for riders looking to recharge and relax,” Mina Kahn, SM Division Head and Assistant Vice President for Transportation Management. “All SM malls are equipped with bike facilities both indoor and outdoor, with a total of 823 bike parking areas and over 6,400 slots. There is also a total of 92 bike repair stations available across all SM locations, in case of assistance needed.”

Dedicated bicycle parking at SM supports cyclists with safe, convenient facilities that encourage greener modes of transport.

Bike-friendly features at SM make cycling a more practical and convenient option for everyday mall visits.

Empowering Biking Communities

For commuters, cycling can be both a practical and low-cost solution to navigating traffic. It promotes a healthier lifestyle while reducing carbon emissions—making it a sustainable choice for urban mobility.

That is why on top of in-mall features and facilities for cyclists, SM Supermalls also hosts biking activities that further encourage and empower cycling communities while serving as platforms for connection and engagement.

To celebrate World Bicycle Day, SM Supermalls will organize its annual Pedal Power event on June 6 across its nationwide network of most-loved Supermalls. The cycling event assembles and supports cycling communities through community bike rides and bike clinics that aim to build camaraderie and deeper appreciation for active mobility. This year, The Podium will also be hosting a special cycling learning activity through SM Cares’ Book Nook.

As part of the SM Green Movement, SM continues to champion active mobility in support of its broader commitment to building spaces that are accessible, sustainable, empowering, and inclusive for the communities it serves.

Through SM Pedal Power, participating malls across the country are helping make everyday mobility more sustainable and community friendly. These include SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City San Lazaro, SM City Clark, SM City Olongapo Central, SM City Rosario, SM City Lucena, SM Seaside City Cebu, and The Podium.

Water Resilience at Scale: SM’s Conservation Efforts in a Changing Climate

2026-06-19T07:57:21.378+08:00

SM Prime Holdings, Inc. (SM Prime) has advanced resource stewardship through water circularity initiatives, implementing water conservation measures across its nationwide network of SM Supermalls since the late 1990s.

Embedded in its operations, SM Malls uses innovative water management systems that save water and reduce wastage - drawing less from the national water grid and creating value in an increasingly volatile time.

Macro to Micro: SM’s approach to water conservation

Against the looming possibility of an extended drought caused by El Niño, saving every drop of water finds greater importance for SM Supermalls. Designed with sustainability in mind, SM Malls use innovative water management systems that not only promote saving water from wastage but also significantly reduce consumption. This helps lessen the use of fresh water resources from national water systems and leave more water for its surrounding communities to use.

SM ensures sustainable water use through advanced recycling and rainwater harvesting systems. In 2025, sewage treatment plants in its 89 malls recycle an estimated 6.6 million cubic meters of property wastewater for non-potable use. The rainwater treatment facility in SM Baguio innovatively harvests and treats rainwater collected during the wet season and transforms it into water for kitchen and tenant use.

As a key customer touchpoint in water management, faucets also regulate the outflow of water for every use. SM’s investments in "push delay" faucets create sustainable operations to strengthen water conservation. These faucets save water by preventing it from being left running by restricting water flow through a certain window of time.

Technology then paved the way for enhanced conservation, and SM started using no-touch, sensor type faucets in 2015, far before the sanitary restrictions brought about by the COVID-19 pandemic.

Sensor type faucets help save water by automatically shutting outflow of water once the sensor does not detect a user. Additionally, these types of faucets typically require less water pressure, which also reduces water waste. Significant investments in systems such as sensor faucets also reduce wear and tear on fixtures and equipment, resulting in long-term savings and improved water conservation.

With its implementation, SM saw a 59% reduction in water waste, translating to saving the equivalent of a 1.5-liter bottle of water per user using the faucet over just 7 seconds.

By equipping its most-loved malls with water-efficient fixtures enhanced with technology, SM is protecting resources critical not just to its operations but to its surrounding communities. Under the guidance of the Water for Tomorrow pillar of the SM Green Movement, SM champions sustainable water use, reducing environmental impact and securing access to water for generations to come.

Where Winning Begins: Inside SM Supermalls' Largest Sports Playground

2026-06-19T07:25:20.230+08:00

Across the country, a growing community of runners, pickleball players, skaters, bowlers, cyclists, fitness enthusiasts, and aspiring athletes are embracing more active lifestyles at SM Supermalls. Through SM Active Hub, millions of Filipinos have found opportunities to move, compete, learn new sports, and connect with like-minded communities, turning SM malls into the country's largest network of active lifestyle destinations.

From April to June alone, SM hosted more than 3,500 sporting and sports-related events nationwide, strengthening its role as a catalyst for sports participation and community engagement. From grassroots programs and beginner clinics to tournaments and large-scale activations, SM continues to make sports more accessible while inspiring more Filipinos to stay active and engaged.

Where Winning Begins

The success of SM Supermalls' sports ecosystem is built on a simple belief: every athlete deserves a place to start. Through sports programs, tournaments, fitness activities, and community events across its malls nationwide, millions of Filipinos have discovered new passions, developed their skills, and embraced more active lifestyles, helping build one of the country's largest sports communities.

At the heart of this movement is SM Sports & Leisure Centers, which introduces aspiring athletes and enthusiasts to a wide range of sports through its seasonal training programs. Under the banner "Where Winning Begins," participants gain access to expert coaching, quality facilities, and opportunities to build confidence and sharpen their skills.

From the ice rink to the bowling lane and archery range, these programs inspire beginners to take their first steps in sport while nurturing the discipline, focus, and determination needed to grow.

"Every champion starts somewhere, and for many young Filipinos, that journey begins with access, opportunity, and the confidence to try," said Joseph Francis V. Silva, Senior Assistant Vice President for Operations of SM Sports & Leisure Centers.

He added, "Sports teach more than technique. They build discipline, resilience, teamwork, and character. Our goal is to make these experiences accessible to more Filipinos and help nurture the next generation of athletes."

A Nationwide Active Lifestyle Movement

The success of these programs reflects SM Supermalls' vision of making sports more accessible to Filipinos. By transforming its mall spaces into venues for sports, wellness, and recreation, SM continues to inspire more people to stay active and engaged.

From skating rinks and bowling centers to pickleball courts, running hubs, basketball events, and multi-sport activations, SM has become a major force in bringing sports closer to communities nationwide.

"Sports have the unique ability to bring people together, inspire healthier lifestyles, and build stronger communities," said Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls. "Through SM Active Hub, we're transforming our malls into spaces where people don't just shop or dine—they move, compete, learn, and connect."

He added, "What began as individual sports initiatives has grown into the Philippines' largest sports communities. Every run, every game, every training session, and every event creates opportunities for Filipinos to pursue their passions and become part of something bigger."

Today, SM Supermalls is more than a destination for leisure and entertainment. It has now become the country's premier sports destination, where communities gather, and athletes are born.

To learn more about upcoming sports events, programs, and activities, visit SM Active Hub through the SM Malls Online app or SM Supermalls' official channels. From active lifestyle experiences to Gala to the Max and other Maxed Out Fun moments, there's always something exciting waiting at SM Supermalls.

SM Supermalls and PMAP to expand job and upskilling opportunities nationwide

2026-06-18T22:55:24.678+08:00

SM Supermalls and PMAP formally strengthened their partnership through a Memorandum of Understanding aimed at bringing more accessible career fairs and workforce development initiatives closer to communities across the country.

SM Supermalls and the People Management Association of the Philippines (PMAP) formally strengthened their commitment to empowering Filipino job seekers through the signing of a Memorandum of Understanding (MOU) held at the SM Supermalls Headquarters in Pasay City. This partnership reflects SM’s steadfast support for PMAP’s HumanITy mission—a vision that emphasizes a human-led, digitally enabled, and future-ready Philippines.

Steven T. Tan and Engelbert T. Camasura lead the ceremonial signing of the Memorandum of Understanding between SM Supermalls and the People Management Association of the Philippines, strengthening their shared commitment to expanding employment and upskilling opportunities for Filipinos nationwide.

Building on the success of their previous career fair collaboration, the partnership aims to expand the reach of nationwide job fairs while introducing more upskilling opportunities designed to help Filipinos become more prepared for the evolving demands of today’s workforce.

Steven T. Tan shares SM Supermalls’ continued commitment to creating meaningful opportunities for Filipinos through partnerships that support employment, growth, and community development.

The ceremonial signing was led by SM Supermalls President Steven T. Tan and PMAP President Engelbert T. Camasura, together with key executives and representatives from both organizations.

Through this collaboration, SM Supermalls and PMAP aim to create more accessible platforms that connect employers with qualified talent across different regions in the country. Beyond job matching, the initiative also highlights the importance of continuous learning and workforce readiness through career development and upskilling initiatives.

As one of the country’s largest most-loved mall networks, SM Supermalls continues to transform its spaces into venues that create meaningful community impact — from employment opportunities and government service access to programs that support growth and empowerment for Filipinos.

With PMAP’s extensive network of HR and people management professionals nationwide, the partnership is expected to further strengthen regional career fair programs and bring more opportunities closer to local communities.

Leaders from SM Supermalls and PMAP come together in a shared mission to empower Filipino job seekers through nationwide job fairs, professional development, and upskilling opportunities.

Together, SM Supermalls and PMAP reaffirm their shared mission of helping build a more inclusive, future-ready, and digitally empowered Filipino workforce through accessible employment and learning opportunities nationwide.

SM Supermalls launches Sustainability Digest

2026-06-18T05:22:59.824+08:00

A supplementary report on environmental impact: The SM Supermalls Sustainability Digest 2025: Work and Wins showcases how sustainability is deeply ingrained in SM’s mall operations for the benefit of its customers and surrounding communities

(L-R: Bel Gonzales, SM Supermalls Section Head for Sustainability; Kitchie Limoanco, SM Supermalls SVP for Corporate Marketing and Public Relations; George Cheung, SM Supermalls AVP for Waste Management & Sustainability Solutions; Engr. Liza B. Silerio, SM Supermalls VP for Corporate Compliance and Sustainability; Engr. Junias Eusebio, SM Supermalls VP for Operations; Joaquin San Agustin, SM Supermalls EVP for Marketing; Engr. Charles Singson, SM Supermalls AVP for Mall Operations, Mina Kahn, SM Supermalls AVP for Transport Management)

MANILA, Philippines — SM Supermalls has unveiled the “SM Supermalls Sustainability Digest 2025: Work and Wins.” The inaugural report showcases how sustainability is woven deeply into SM’s core strategies, ensuring its nationwide network of most-loved Supermalls remain safe, resilient, and environmentally responsible for the benefit of Filipinos and the communities that surround its business.

The comprehensive report spotlights SM’s environmental efforts that stem from the sustainability pillars of energy, water, and waste. Through the digest, SM Supermalls reinforces its commitment to blending environmentally responsible practices into its operations focused on creating more resilient communities and advancing environmental management.

“What makes the sustainability approach of SM Supermalls unique is the scale in which we are able to implement our hard work. For us sustainability is not about mere compliance. It is deeply embedded in every aspect of operations across our nationwide network of most-loved Supermalls to serve our customers and communities better,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing.

SM Supermalls’ dedication to environmental responsibility dates back to the 90s, when Mr. Hans Sy, current Chairman of the Executive Committee of SM Prime Holdings, pioneered resource-saving initiatives, particularly by leading the installation of sewage treatment plants that recycle water for irrigation, sanitation, and air-conditioning.

Today, SM’s environmental efforts continue to evolve through integrated solutions in renewable energy, water stewardship, and waste management across its mall operations nationwide.

On energy efficiency, SM Supermalls Vice-President for Mall Operations Junias M. Eusebio highlighted the company’s increased reliance on renewables to support its long-term sustainability goals.

“Not all solar energy can power the whole supply. But rather, it complements the energy mix of the grid plus the solar energy we generate.”

SM’s environmental programs have also expanded to involve broader customer touchpoints for deeper community engagement across the Philippines.

“Our scale gives us the unique privilege of involving our customers and communities across the country in the shared journey toward sustainability. SM not only strives to implement measures that preserve our natural resources, we also empower everyone to engage with customer touchpoints on sustainability at their most-loved SM mall,” said Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance and Sustainability.

SM’s executives for sustainability and mall operations highlight its initiatives for water conservation, energy efficiency, and waste management.

Moreover, SM Supermalls enhances community resilience against natural disasters by continuously upgrading its rainwater catchment basins, automated weather stations, and earthquake-monitoring systems. SM Supermalls has carried Mr. Sy’s vision forward by making sustainability a core part of how its malls are designed, managed, and operated.

Together with government institutions, local government units, stakeholders, and volunteers, SM Supermalls has strengthened its role in working for a cleaner, greener future for all.

Additionally, SM Prime’s Net Zero 2040 goal envisions powering malls with renewable energy to reduce greenhouse gas emissions. These objectives align with the United Nations Sustainable Development Goals that integrate environmental action and resilience-building.

SM Supermalls recognizes its vital role in building communities and protecting the environment. Join the SM Green Movement by participating in sustainability programs at your most-loved SM Supermall.

SM for MSMEs Brings Opportunities Closer Nationwide this May

2026-06-17T00:15:58.471+08:00

This May, SM Supermalls, through its SM for MSMEs program, continues to empower entrepreneurs and communities by rolling out a series of high-impact initiatives across the country—creating spaces where local businesses grow, jobseekers find opportunities, and communities thrive.

From local bazaars to job and business programs and regional trade showcases, SM reinforces its role as a nationwide platform for inclusive growth, enabling community opportunities by connecting MSMEs to markets, mentorship, and meaningful opportunities.

Celebrating Local Love at NakakaLocal Bazaar in Davao (May 8–10)

SM Supermalls executives Jason Penna, Asst. Mall Manager of SM Baguio, Pats Dy, Senior Asst. Vice President for SM Communities Marketing and Royce Cabunag, Asst. Vice President and Lead for SM Communities together with Lucien C. Dy Tioco, EVP of PhilSTAR Media Group; Gladys Vergara, chairperson of the Baguio Tourism Council; Atty. Raymond G. Panhon, regional director, CAR Department of Trade and Industry open the NakakaLocal Bazaar at SM City Baguio, championing Filipino MSMEs and local creativity.

Kicking off the month is the PHILSTAR NakakaLocal Bazaar at SM City Davao from May 8 to 10, transforming the Annex Event Center into a vibrant celebration of Filipino creativity and entrepreneurship.

Timed with Mother’s Day, the bazaar offers a curated selection of thoughtful gifts, local crafts, and proudly Pinoy products, making it the perfect destination for families looking to celebrate with heart. Shoppers can discover unique finds, enjoy live performances from local artists, and experience the warmth of community through homegrown brands.

Proud locally made products—from handcrafted goods to curated gift items—take center stage at the NakakaLocal Bazaar, offering meaningful finds for shoppers.

More than a retail event, NakakaLocal highlights how SM Supermalls provides MSMEs with high-visibility platforms that turn passion into progress.

Connecting Jobs and Businesses in Cebu (May 9)

On May 9, opportunities take center stage at SM Seaside City Cebu through Trabaho at Negosyo, a flagship program of the Philippine Center for Entrepreneurship – Go Negosyo. Happening at the Mountain Wing Atrium, the event brings together jobseekers, entrepreneurs, mentors, and employers in one accessible venue—offering free business mentorship, financial guidance, market linkages, and on-the-spot job opportunities.

Angkas CEO George Royeca, HE President Ferdinand Marcos Jr., LT Group Inc. President Micheal Tan, DTI Secretary Cristina Roque, Pasay Mayor Emi Rubiano, Go Negosyo Founder Joey Concepcion, PCCI Chairman George Barcelon and SM Supermalls Executive Vice President for Marketing Joaquin San Agustin, come together at Trabaho at Negosyo at SM Mall of Asia, reinforcing collaboration for livelihood and enterprise development.

Through programs like Trabaho at Negosyo, SM Supermalls strengthens its role as a community hub for opportunity, helping Filipinos build livelihoods, grow businesses, and prepare for a future-ready workforce.

A strong turnout of participants fills SM Mall of Asia, reflecting the growing demand for jobs, mentorship, and entrepreneurial opportunities.

A jobseeker at SM East Ortigas celebrates being hired on the spot at Trabaho at Negosyo—demonstrating how SM connects Filipinos to real opportunities.

MSMEs and aspiring entrepreneurs receive guidance from industry mentors, highlighting SM’s role as a hub for growth and learning.

Showcasing Negrense Excellence at the Bulawan Trade Fair (May 26–31)

Closing the month is the highly anticipated Bulawan Trade Fair at SM City Bacolod from May 26 to 31, in partnership with the Association of Negros Producers (ANP). The fair serves as a premier showcase of Negrense craftsmanship, innovation, and product excellence, featuring a diverse range of food, fashion, home décor, and artisanal goods. It also highlights prestigious competitions such as the Bulawan Awards, Pilak Awards, and Balik Salig Design Competition, recognizing excellence in design and product development.

Visitors explore curated exhibits of award-winning products, celebrating excellence in design and product development from Negros Island.

More than a regional showcase, the Bulawan Trade Fair serves as a gateway to national opportunities, enabling MSMEs to scale from local enterprises into competitive brands through SM’s expansive retail network.

Negrense craftsmanship takes the spotlight at the Bulawan Trade Fair in SM City Bacolod, showcasing locally made products rooted in culture and innovation.

An artisan demonstrates traditional weaving techniques, preserving heritage while creating livelihood opportunities through SM’s platform.

A Nationwide Platform for MSME Success

Across all these initiatives, one thing remains clear: SM Supermalls is more than a retail destination—it is a platform for growth, collaboration, and nation-building.

By providing:
- High-impact marketplaces
- Access to mentorship and market opportunities
- Platforms for employment and entrepreneurship
- Strong partnerships with government and private sector organizations

SM continues to champion over 17,000 MSMEs nationwide, helping them connect with customers, expand their reach, and build sustainable businesses.

From Davao to Cebu to Bacolod, SM for MSMEs brings opportunities closer to Filipinos—proving that when the right platforms are in place, local businesses don’t just grow, they thrive. Visit participating SM malls this May and be part of a movement that champions Filipino entrepreneurship and builds a more inclusive and resilient Philippine economy.

The Bulawan Trade Fair transforms SM City Bacolod into a dynamic marketplace where MSMEs connect with wider markets and new opportunities.

SM Active Hub marks First Anniversary with Nationwide Day of Movement

2026-05-08T18:22:00.000+08:00

SM Supermalls marked the first anniversary of SM Active Hub with a nationwide activation across its malls, transforming them into the largest playground in the country and the biggest shared space for movement in one synchronized day.

Play goes full throttle at SM City Clark as families dive into the energy of SM Active Hub with movement, fun, and connection in one space.

Launched a year ago, SM Active Hub set out to change how people experience malls. Not just as places to shop, but as spaces to move, connect, and live fully. This vision scaled across the entire network.

Kids take the lead at the Push Bike Competition at SM City Bicutan during the nationwide celebration of the SM Active Hub anniversary.

On April 11, SM Active Hub brought “One Day, Every Mall, One Movement” to life. From sunrise to sunset, malls nationwide hosted runs, rallies, and free-play sessions, turning SM into the largest playground in the country for one synchronized day. Main celebrations took place at SM Mall of Asia and SM North EDSA, anchoring a coordinated, high-energy experience across the country.

Energy spikes at SM City La Union as players bring the heat to beach volleyball, powering the momentum of SM Active Hub.

SM maximizes every space to build the largest playground in the country, where movement is shared and accessible. Across its malls, Filipinos engage in running, pickleball, ice hockey, figure skating, basketball, volleyball, biking, and football, drawing both seasoned athletes and first-time participants.

Momentum builds at SM Mall of Asia as runners take over the bay during the SM Active Hub anniversary weekend, turning every stride into a celebration of movement.

Running remains a core pillar. In 2026, SM activates 24 malls with dedicated running paths, supported by 45 running clubs and 55 running events. What used to be solo is now social. Partnerships continue to scale the platform, with Runrio leading the Philippine Marathon Majors, including the Manila leg and the 42-kilometer EDSA Marathon on Independence Day.

Pickleball and fitness racing expanded the ecosystem. SM Active Hub featured 12 permanent and 13 semi-permanent pickleball courts, accelerating one of the fastest-growing sports in the country. SM North EDSA hosted the Toby’s Pickleball Superseries, while SM Mall of Asia staged fitness racing events for both competitive and casual participants, with both activations happening on April 11 as part of the anniversary.

Future football stars take the spotlight at SM City Laoag as kids bring energy and skill to the game.

The platform now operates at national scale, connecting thousands of participants, partner brands, and sports communities. This drove repeat participation, longer dwell time, and deeper engagement across malls.

Intensity peaks at SM Mall of Asia as athletes push limits in fitness racing, driving the competitive spirit of SM Active Hub. The anniversary highlighted “Free Play, Full Fun,” opening activities to families, barkadas, and walk-in mallgoers with no barriers to entry. During Free Play Weekend on April 11 to 12, malls nationwide hosted pickleball, running, bowling, table tennis, Zumba, karatedo, chess, dance fitness, karate, biking, football, basketball, volleyball and taekwondo, turning everyday mall visits into active, shared experiences.

SM Active Hub sustains the momentum beyond the anniversary, with sports activations continuing throughout the summer across all SM Supermalls. A full calendar of runs, pickleball sessions, fitness classes, community tournaments, the Groove Dance Showdown, and Summer Sports Clinic keeps the platform active and accessible, driving repeat visits and sustained engagement while positioning SM as the go-to destination for movement and play during the season.

Game on at SM City Lipa as NU Lipa basketball players lead the action with speed, precision, and control on the court.

SM Supermalls continues to evolve the modern third space, integrating retail, wellness, and social connection into one ecosystem. For Gen Z and Gen Alpha, participation is social, shareable, and community-driven.

A pickleball tournament brought the heat to the courts at SM North EDSA, rallying players and spectators for a full day of fast-paced action.

“This is movement at scale,” said Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. “We design spaces where communities gather, stay active, and experience life to the max.”

Free Play Weekend ran alongside the anniversary activities.

Precision and discipline take center stage as young athletes showcase taekwondo at SM City Masinag. As part of its Here to Move campaign, SM Active Hub welcomed Canadian National Champion and PPA Tour athlete Mackonner Dy for a multi-mall tour from April 9 to 12, reinforcing its push to grow pickleball in the Philippines and expand access to international-level play.

All smiles as Canadian National Champion and PPA Tour athlete Mackonner Dy joins Pickleball for Kids at the pickleball court of SM City Sta. Mesa during the SM Active Hub Anniversary.

SM Active Hub extended beyond the mall through the SM Malls Online app, its official digital companion. Users accessed event schedules, registered for activities, unlocked rewards, and stayed updated on runs, pickleball sessions, and fitness events across all SM malls. It centralized the experience, turning every visit into a connected, on-demand journey. #HereToMove #SMActiveHub

GRWM! Fashion & Lifestyle Fits to Start the Vibe Right in the Metro at SM Supermalls

2026-05-08T17:36:00.000+08:00

Every day is a chance to embrace your most honest self. To let your personality shine through and create space for the person who matters the most, yourself!

Hey besties, come join us for another fashion & lifestyle moment here in the Metro! Today’s theme: new GRWM essentials you wouldn’t want to miss. Fresh fits? Home picks? Redefine your everyday life with these fresh new concepts curated #AllForYou, and get ready with your most-loved SM Supermalls!

Elevated Fits to Start Your Day

Step 1: Everyday essentials, but make it fashion! Rise and shine in looks that actually slay, and check out these wardrobe refreshes to help you seize the day.

● New Balance

Featuring its newest store located at Level 2, Building B of SM Podium, New Balance delivers its wide variety of athletic footwear, apparel, and accessories designed for both performance and everyday wear.

● Apple & Eve

Opening soon at the Central Walk Lower Ground Level of SM City Fairview, Apple & Eve brings its first-in-the-Region offering of casual wear designed for comfort and versatility. Known as a Filipino fashion brand, it features easy-to-wear pieces suited for daily styling.

● MAH

Located at the Upper Ground Level of the Annex in SM North EDSA, MAH opens its newest retail concept, delivering contemporary fashion and lifestyle pieces. With a curated selection of apparel and accessories, MAH caters to shoppers looking for modern, everyday style essentials.

Luxury Essentials for a Bold Statement

Step 2: Make your presence known with fragrances that speak volumes. From statement-worthy picks to unforgettable scents, these luxe must-haves are a total flex!

● YSL Boutique

Feel exquisite, discover a renewed sense of confidence, and step into a world that redefines luxury beauty as the YSL Boutique marks a first-in-the-Philippines experience. Offering the brand’s range of makeup and signature fragrances, YSL brings its distinct take on luxury to SM Mall of Asia.

Get Ready to Declutter: Cozy Home Reset

Step 3: Getting ready for the day also includes styling the very space you live in. Time for a home glow-up. Let’s declutter, cozy-ify, and embrace a fresh reset of your environment.

Sleek and modern in its recent upgrade, drop by the freshly renovated Crate & Barrel at the Level 3 of SM Aura and explore a curated range of stylish home furnishings, kitchenware, and lifestyle accessories designed to elevate everyday living. Whether you’re redesigning your space, adding statement pieces, or finding thoughtful accents, it’s all about bringing modern style and functionality to your home.

And that’s it! Ready to level up your living space and daily routine? Whether it’s how you dress or how you personalize your home, SM Supermalls is your dependable vibe-check partner. For all the little lifestyle upgrades to help you start your day right, your most-loved mall has got it All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

SM Supermalls bags top honor at 2026 Asia-Pacific Stevie Awards

2026-05-08T17:12:00.000+08:00

SM Supermalls continues to raise the bar for customer excellence after being named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, one of the region’s most prestigious programs recognizing innovation in business.

The win marks the second time SM Supermalls has received the prestigious honor, earning a total of 52 award points across Gold, Silver, and Bronze Stevie recognitions. The achievement highlights the company’s sustained commitment to delivering meaningful, innovative, and customer-first experiences across its most-loved malls.

SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin (third from right) and Senior Assistant Vice President for China Marketing Vivian Chen (second from right) led the company’s delegation in Macao.

“On behalf of SM Supermalls in the Philippines and China, we would like to thank the Asia-Pacific Stevie Awards for this honor. This is a testament to how we continue to evolve and innovate to deliver a truly maxed-out experience for our customers,” said SM Supermalls Executive Vice President Joaquin L. San Agustin, who accepted the recognition.

“We dedicate this to the millions of our customers back home, as well as to our tenant partners and employees who make these experiences possible.”

Driving Sustainability and Environmental Stewardship

From solar-powered rooftops to coastal cleanups and water conservation initiatives, SM Supermalls continues to lead with purpose—championing sustainable practices that empower communities and create a greener future across your most-loved SM Supermalls.

SM Supermalls continues to embed sustainability into its core operations through impactful initiatives such as SM Green Movement, International Coastal Cleanup 2025, Powered by the Sun, and Save Water.

These programs highlight the company’s long-term commitment to environmental responsibility—encouraging everyday action while building greener, more resilient communities, especially in times of crisis.

Championing Social Good and Inclusive Communities

Through initiatives like Movies for the Blind and nationwide job fairs, SM Supermalls continues to open doors—creating inclusive spaces where opportunities and experiences are accessible to all.

Beyond environmental efforts, purpose-driven initiatives remain at the heart of SM Supermalls’ mission. Programs like Mall for All, Empowering Communities, Empowering Together, and SM Job Fairs create meaningful opportunities for Filipinos, while Movies for the Blind ensures that mall experiences are inclusive and accessible to all.

Together, these initiatives reflect SM Supermalls’ role as a space where communities come together and where everyone can truly Gala To The Max.

Celebrating Local Arts, Culture, and Creativity

From colorful festivals to world-class spectacles like the Philippine International Pyromusical Competition, SM Supermalls transforms everyday spaces into cultural stages where creativity and community come alive.

SM Supermalls continues to bring culture and creativity closer to communities through initiatives such as Mindanao Art, Philippine International Pyromusical Competition, Konnichiwa Japan, Animezing North, and Art from All.

These programs transform mall spaces into vibrant cultural destinations—where stories are shared, traditions are celebrated, and creativity thrives across your most-loved SM Supermalls.

Empowering Youth and Strengthening Family Connections

Young talents take center stage at your most-loved SM Supermalls through programs like SM Super Spelling Bee, SM Little Stars, and Besties of Joy, creating moments where families connect, and kids shine in a truly maxed-out experience.

Creating spaces for young talents and families to grow remains a key focus. Initiatives like SM Super Spelling Bee, SM Little Stars, and Besties of Joy provide platforms that inspire learning, creativity, and connection.

Through these programs, SM Supermalls continues to nurture the next generation while strengthening family bonds—making every visit a chance to enjoy a maxed-out experience together.

Expanding Destinations and Elevating Experiences

From the grand opening of SM City Laoag to purpose-led spaces like the Mallseum in SM City La Union, SM Supermalls continues to shape vibrant destinations where communities can gather, explore, and Gala To The Max.

SM Supermalls’ continuous growth is anchored in thoughtful, community-driven development. The recognition of SM City Laoag and SM City La Union’s Opening in 2025 highlights the company’s continued expansion across the country.

Meanwhile, initiatives such as SM City La Union’s Translating Local Identity into Purpose-led Brand Experience and its Mallseum showcase how each development reflects the unique identity and heritage of its locale.

From large-scale spectacles to everyday engagement, SM Supermalls continues to redefine the malling experience. Crowd-favorite activations such as SM Active Hub, Pride Pheerayde, and SM Mall of Asia Night of Lights bring communities together through dynamic and immersive events.

These experiences embody the brand’s commitment to creating moments that go beyond shopping—inviting everyone to Gala To The Max in every visit.

Extending Innovation Across SM China

A burst of color and energy takes over SM Yangzhou with Mango Vibes Only, bringing together music, community, and immersive experiences that reflect SM Supermalls’ vibrant spirit across borders.

Beyond the Philippines, SM Supermalls’ excellence is mirrored in its China portfolio through locally resonant, highly engaging campaigns. Initiatives such as SM City Zibo: Let’s Wave, SM City Tianjin: Three Color Sports 6.0, and SM City Yangzhou: Mango Vibes Only highlight the brand’s ability to create vibrant, lifestyle-driven experiences tailored to diverse communities.

A whimsical, family-friendly experience unfolds at SM Chengdu with The Frog Prince, blending storytelling and interactive play to create magical, maxed-out moments for all ages.

Seasonal and cultural storytelling also took center stage with SM City Xiamen: Chinese New Year with Songxi Woodblock Prints and SM City Chengdu: The Frog Prince, blending tradition and creativity to deliver immersive mall experiences.

Wellness meets fun at SM Jinjiang, where playful installations and engaging activities invite mallgoers to unwind, recharge, and enjoy a lighthearted escape.

Meanwhile, SM City Jinjiang: Bean There, Beat That Stress! showcases innovative wellness-driven engagement, while SM Haicang: Grand Opening reflects the continued expansion and growing footprint of SM Supermalls in the region.

Together, these initiatives underscore SM Supermalls’ strength as a regional brand—capable of delivering impactful, culturally relevant, and truly maxed-out experiences across markets.

SM Coastal Cleanups Go Beyond Trash, Teach Communities to Care

2026-05-08T16:48:00.000+08:00

In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls.

This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems.

The coastal cleanup activities took place across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall, bringing together communities in a shared effort to protect local coastal environments and divert waste away from the ocean.

During the cleanups, collected waste was carefully sorted and categorized, allowing participants to see firsthand the types of materials commonly found in coastal areas—from plastic packaging and beverage containers to other discarded items that threaten marine life and coastal habitats.

By focusing on waste analysis and segregation, raised awareness on the impact of improperly managed waste and encouraged Filipinos to adopt more responsible environmental practices in their daily lives.

These coastal cleanup activities form part of SM Supermalls’ broader environmental sustainability programs, aligned with the SM Green Movement and the company’s Waste-Free Future campaign.

“Protecting our coastal and marine environments requires a more proactive, end-to-end approach with the cleanups starting with education, deepening awareness, and sustaining collective action,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director for Environment and Sustainability of SM Supermalls. “By helping communities understand the importance of proper waste segregation and responsible waste management, we hope to inspire long-term behavioral change that benefits both people and the planet.”

The initiative also highlights the spirit of bayanihan, bringing together mall communities, environmental partners, and local stakeholders in a shared effort to care for the environment.

As SM Cares continues to strengthen its sustainability programs throughout the year, the public is encouraged to participate in upcoming environmental initiatives, including World Oceans Day Cleanup Drives in June, International Coastal Cleanup activities in September, and National Environmental Awareness Month initiatives in November.

Through sustained efforts like these, SM Cares continues to empower communities to take part in protecting the environment—all for Filipinos, and all for the planet.

To learn more about SM Cares’ environmental initiatives and how you can take part in upcoming programs, visit https://www.smsupermalls.com/smcares.

Government Service Express Now Serving You at SM City Caloocan

2026-05-08T16:01:00.000+08:00

SM Supermalls, in partnership with the City Government of Caloocan and key national government agencies, officially inaugurated the Government Service Express (GSE) at SM City Caloocan on March 25, 2026. The GSE makes essential public services more accessible, all for the local community through a convenient, people-centered hub in their most-loved SM Supermall.

The opening was led by Chris Martin D. Coquia, Regional Operations Head of SM together with representatives from participating government agencies, including the Caloocan City LGU, PNP, PRC, PhilHealth, SSS, and Pag-IBIG.

The GSE at SM City Caloocan marks the 18th Government Service Express in SM malls nationwide, reinforcing SM Supermalls’ commitment to transforming malls into community hubs that go beyond retail—spaces where everyday needs, essential services, and meaningful experiences come together.

Designed as a one-stop hub, the Government Service Express enables customers to conveniently complete government transactions within the mall environment—supporting parents processing family documents, jobseekers completing employment requirements, entrepreneurs and workers navigating essential services, and everyday citizens seeking efficient and reliable public service.

“As we open this new Government Service Express, we do so guided by our commitment of All For You—putting the needs of our customers and communities at the heart of everything we do,” said Coquia. “By making essential services more accessible and experiences more seamless, we help our customers truly maximize their experience every time they visit our malls.”

Beyond Convenience: Enabling Everyday Progress for Filipino Workers and Families More than just accessibility, the Government Service Express delivers real, everyday impact—particularly for the working and middle-income segments who rely on efficient, reliable government services to move forward in life.

By bringing together agencies such as the Caloocan Business Permit and Licensing Office, BFP, PNP, PhilHealth, and PRC in one location, GSE allows individuals to:

· Process employment requirements and benefits without taking multiple days off work

· Complete business and professional requirements in a single trip

In select locations, GSEs also serve as access points for free services, including medical assistance and medicines through partner agencies—helping ease the financial burden of everyday needs while maintaining dignity and independence.

Functioning as a modern-day community service hub, GSE complements local government services by providing a more accessible, organized, and customer-friendly environment—especially for urban, working populations who value time, efficiency, and reliability.

Rather than being a space solely for aid, the Government Service Express empowers individuals to participate more actively in the economy—whether by securing employment, accessing benefits, or building their future through government-supported programs.

The launch highlights the strength of public-private collaboration in improving service accessibility and quality. By integrating government offices into the mall, SM Supermalls helps simplify processes, reduce barriers, and create more inclusive access to services that matter in daily life.

Through initiatives that respond directly to community needs, SM Supermalls continues to strengthen its role as the most loved mall—building spaces that serve not just transactions, but people and communities.

Bridges to Success Career Fair empowers future-ready talent

2026-05-08T14:10:00.000+08:00

The Bridges to Success (BTS) Career Fair 2026 successfully returned last March 21, 2026, at the SMX Convention Center Manila. Enabling community opportunities, the joint initiative between SM Offices and National University brought together over 3,500 students, graduates, and industry leaders in a shared mission: turning education into real-world opportunity.

Now on its third year, BTS also continues its commitment to bridging the gap between the academe and the workplace by connecting NU students and graduates with leading companies across multiple industries.

The whole-day event featured a dynamic mix of career talks, panel discussions, and on-site recruitment activities, creating a space where young professionals could gain insights from industry leaders while exploring immediate employment opportunities.

More than a traditional job fair, BTS 2026 served as both a learning forum and a hiring platform, encouraging meaningful conversations between aspiring professionals and potential employers. Through these interactions, participants gained valuable career guidance, industry perspectives, and access to real employment pathways.

The event also highlighted the power of industry–academe collaboration in preparing future-ready Filipino talent. By bringing together academic institutions and SM Offices tenant-partners, the initiative helps ensure that graduates are equipped with the skills, mindset, and opportunities needed to thrive in today’s evolving job market.

SM Job Fairs continue this March

As part of SM Prime’s continuing commitment to empowering Filipino job seekers, SM Supermalls will also roll out other #SMJobFair events across the country this March and April, providing accessible employment opportunities closer to communities through their most-loved SM malls.

Upcoming job fairs include:

● March 26 - SM City Tuguegarao
● March 26 - SM City Cauayan
● March 26 - SM City Trece Martires
● March 27 - SM City Legazpi
● April 8 - SM City Bacoor
● April 9 - SM City Trece Martires
● April 15 - SM City Davao
● April 23 - SM City Trece Martires
● April 24 - SM City Novaliches

Note: SM Job Fairs may change without prior notice. For the latest updates, please check with your PESO or the Mall venue. These job fairs bring together hundreds of employers from various sectors, offering thousands of job opportunities—from entry-level positions to specialized roles—helping Filipinos take the next step in their careers.

Creating opportunities for every Filipino

Through initiatives like the Bridges to Success Career Fair by SM Offices and the nationwide #SMJobFair series, SM Supermalls continues to strengthen partnerships with academic institutions, businesses, and government agencies to make employment opportunities more accessible.

In celebration of International Women’s Month, these initiatives also recognize the increasing participation and leadership of women in the workforce—creating inclusive spaces where every Filipino can pursue their career aspirations.

SM Supermalls remains committed to championing opportunities for all—because every job seeker deserves a bridge to success.

SM Supermalls Empower MSMEs at the 2026 DTI National Food Fair

2026-05-08T11:01:00.000+08:00

For many MSMEs, growth begins with access—and the right platform can change everything. “It all started at a DTI Trade Fair in SM, where we had the opportunity to present our product to Ms. Teresita Sy-Coson—opening doors for us to become part of SM’s Kultura and changing our journey.” shared by Alvin Causing of Project Beans Coffee. “From a small start-up, we’ve grown into a brand enjoyed nationwide and globally because of the right marketplace SM provided. Today, we’re here not just to showcase our products, but to say thank you—because SM didn’t just give us space, they gave us a chance, and that made all the difference.” This reflects the core of the DTI-SM collaboration: turning opportunity into transformation, and visibility into viability.

More than a showcase of Filipino flavors, the 2026 DTI National Food Fair proved to be a powerful engine for entrepreneurship, innovation, and nation-building, as thousands of Micro, Small, and Medium Enterprises (MSMEs) connected with wider markets at Megatrade Halls, SM Megamall from April 8–12.

DTI Secretary Cristina Roque lead the official ribbon-cutting ceremony together with DTI Assistant Secretary Nylah Bautista and DOA Secretary Francisco Laurel Jr., marking the start of the five-day fair—signaling a unified commitment to empower Filipino enterprises

Backed by the strong partnership between the Department of Trade and Industry (DTI) and SM Supermalls, the five-day event transformed retail space into a high-impact platform where local businesses don’t just sell—they scale.

A dynamic hub of Filipino entrepreneurship, innovation, and community comes to life at the National Food Fair—hosted by the Department of Trade and Industry and supported by SM for MSMEs, an advocacy program of SM Supermalls—held annually at the Megatrade Halls of SM Megamall.

A Platform Built for Growth

Beyond exposure, the National Food Fair serves as a launchpad for scaling businesses—combining DTI’s development programs with SM Supermalls’ nationwide retail reach. “From a small coffee shop, we’ve grown into a manufacturing business, and platforms like the DTI National Food Fair at SM Megamall have helped accelerate that journey,” said King Del Rosario of Coffee and Mead Corporation. “The support, accessibility, and stronger sales show how SM provides MSMEs like us the right environment to grow.”

Connecting Regions to the Nation

For regional entrepreneurs, access to national markets is often the biggest barrier—one that the National Food Fair helps break. “Through DTI trade fairs at SM Supermalls, we were able to bring our products from Bicol to a national market,” shared Larry Lee Ong of Orange Country Enterprises. “It opened doors to major buyers and long-term partnerships, helping us scale and grow—proving how SM can transform regional businesses into national brands.” By bridging regional producers to urban consumers, SM enables MSMEs to move from local relevance to national competitiveness.

From Demand to Expansion

At the heart of the fair is a simple but powerful outcome: real demand. “Demand for our product is already higher than supply, and having a booth at the DTI National Food Fair in SM Megamall gives us the right mix of customers and exposure to sustain that growth,” said Alvin Samson of Easter Joy Rabbit Ventures. “Every time we’re in SM, we sell out—proving the strength of the platform in helping us grow faster and reach new markets.” This demonstrates how strategic marketplaces drive not just awareness—but measurable business outcomes.

Culture, Community, and Inclusive Growth

Beyond commerce, the fair highlights the role of MSMEs in preserving identity and creating livelihoods. “We’re not just selling products—we’re sharing our culture,” said Sherly Biase of Basilio’s Kini-ing Food Processing. “Through the DTI National Food Fair, we introduce Cordilleran cuisine, correct misconceptions, and create livelihood for our farmers. With SM, it’s not just foot traffic—it’s the right market that helps us scale and connect to bigger opportunities.” Here, MSMEs become more than businesses—they become drivers of cultural preservation and community development.

A Shared Commitment to Nation-Building

The success of the 2026 DTI National Food Fair underscores the strength of a model built on collaboration:

o DTI providing capability-building and enterprise support

o SM Supermalls offering scale, access, and market integration

o MSMEs driving innovation, resilience, and growth

A moment of unity and purpose as leaders from the Department of Trade and Industry (DTI), SM Supermalls, and partner organizations and stakeholders come together to champion Filipino MSMEs at the 2026 National Food Fair at the Megatrade Halls of SM Megamall.

“This partnership allows us to bring MSMEs closer to the market—hindi lang sa Maynila kundi sa buong bansa,” said DTI Secretary Cristina Roque. With over 17,000 MSMEs nationwide, SM Supermalls continues to redefine its role—not just as a retail destination, but as a platform for inclusive growth and economic empowerment.

The Manila Philharmonic Orchestra and Indak Guiguinto Folkloric Dance Troupe open the 2026 DTI National Food Fair with a celebration of Filipino culture and heritage.

Hosted by Karen Davila, the event walkthrough highlights the diversity and potential of Filipino food enterprises.

The 2026 DTI National Food Fair 2026 proves that when public and private sectors work together, MSMEs don’t just participate in the economy, they help build it. At SM Supermalls, your most loved mall, every booth is more than a business, it is a story of growth, a source of livelihood, and a step toward a stronger, more inclusive Filipino economy. Be part of the movement that champions Filipino entrepreneurship. Visit the fair at SM Megamall until April 12 and experience how MSMEs are shaping the future of the local economy.

Proudly local, proudly Filipino—MSMEs showcase their products and stories at the DTI National Food Fair in SM Megamall.

YOUR NEXT CRAVING WINS! Discover Award-Worthy Meals in the Metro at SM Supermalls

2026-05-08T09:46:00.000+08:00

Drum rolls, please–because your every craving just won!

The votes are in, the winners are clear, and honestly, it’s all hands down, no competition. These are the dishes that carried, stole the show, and left no crumbs, giving bites worth every bit of applause.

So whatever it is you’re up for, know that there’s a grand-winning craving just waiting for you in the Metro at SM Supermalls, where more spots are coming in with more exciting experiences and award-worthy eats that's All For You.

Most Iconic Meal Award

And the main plates that stole the show go to the ones that came in strong, who delivered unforgettable flavors with an impact you can never forget. No words left to say other than these eats definitely understood the assignment.

● Azela by Balay Dako

The best Pinoy heritage award goes to the soon to open Azalea by Balay Dako at the The Block, Level 2 of SM North EDSA with its beloved traditional staples like Kare-Kare and Kansi!

● Jiang Nan Hotpot

Offering unlimited premium meats and seafood with next-level dipping sauces, the all out eats award goes to the soon to open Jiang Nan Hotpot at the Upper Ground Level of SM Southmall.

Top-Tier Sips Award

This award goes to the sips that always hit every single time! Taking the stage is Candid Coffee at the City Center, Upper Ground Level of SM North EDSA–soon to serve a lineup of crafted drinks like its creamy Toasted Horchata that balances bold flavors with an easy, everyday kind of comfort.

Let your cravings win and grab a bite from these worth the hype picks. Each one a standout and worth coming back for, bringing together flavors that truly deserve the spotlight only here at your most-loved mall, SM Supermalls–All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

SM Supermalls Opens Doors to Jobs, Skills, and New Beginnings this Labor Day

2026-05-08T08:49:00.000+08:00

Successful hired-on-the-spot (HOTS) applicants proudly pose after securing jobs at the SM Job Fair, highlighting how SM Supermalls continues to create real, immediate employment opportunities for Filipinos nationwide.

As Filipinos continue to navigate a challenging job landscape, the search for meaningful and stable work remains a daily reality for many. Across all most-loved SM Supermalls nationwide, job fairs are held year-round—continuously providing accessible employment opportunities within local communities.

This Labor Day season, the initiative takes on greater significance. In observance of Araw ng Manggagawa on May 1, SM Supermalls brings together jobs, skills development, and essential support systems at scale—highlighting the vital role of employment in nation-building and reinforcing its commitment to helping Filipinos move forward.

Across SM malls nationwide, jobseekers—from fresh graduates to career shifters—are given the opportunity to take the next step toward a better future. More than a hiring event, SM Job Fairs have evolved into a full career ecosystem—connecting talent with employers while also enabling access to government services and upskilling opportunities that help individuals stay job-ready in a rapidly changing workforce.

Massive crowd of job seekers during Labor Day Job Fairs at SM City Bacolod (left photo) and SM Mall of Asia (right photo).

A Job Fair that Works

For many Filipinos, especially first-time jobseekers and breadwinners, SM Job Fairs offer more than convenience—they deliver real outcomes.

“Makakatulong yung ganitong pa-event sa mga pamilya,” shared Joshua Bulauitan, hired on the spot as a Sales Clerk. “Kung wala kang trabaho at nagigipit ka na, pumunta ka lang dito—may instant trabaho ka.” This reflects SM’s strong hiring demand, translating into real jobs—not just applications.

Employers meet job-ready talent, faster

Employers likewise cited the effectiveness of SM Job Fairs in reaching the right candidates efficiently.

“Sumali po kami dito because we are looking to hire more employees,” said Lyka Sababan of SM Appliance Center. “Alam po namin na maraming jobseekers ang pumupunta dito, and effective po talaga ang job fairs para sa mga companies na naghahanap ng new employees.”

One-Stop Job Application Made Easy

What sets SM Job Fairs apart is its ability to bring everything together in one place. From job applications and interviews to government requirements such as SSS, PhilHealth, and other employment documentation, the process becomes faster, easier, and more accessible for every jobseeker.

“Malaki ang tulong ng SM Supermalls sa PESO at DOLE,” said Jon Tito, Group Leader of QC PESO. “Kinakalat nila ang opportunities para sa mga naghahanap ng trabaho.”

“Pinapadali ng ganitong job fairs ang mga oportunidad para sa jobseekers, may hired on the spot ka na at nandito na rin ang mga government agencies para sa requirements.” explained Adolf Hernandez of PhilHealth QC.

Beyond employment, SM is also strengthening its role in workforce development by introducing upskilling opportunities—including digital and AI learning sessions in partnership with institutions such as Asia Pacific College. These initiatives aim to equip Filipinos with the skills and confidence needed to thrive in today’s evolving job market. Because today, it’s not just about finding a job—it’s about being ready for what comes next.

More Opportunities This April

In the lead-up to Labor Day, SM Supermalls continues its nationwide job fair rollout, providing more opportunities for jobseekers to begin their employment journey:

● April 15 – SM City Davao
● April 16 – SM City Marikina
● April 24 – SM City Novaliches
● April 25 – SM City Fairview
● April 30 – SM City Trece Martires
These runs ensure that opportunities remain accessible ahead of the Labor Day peak—allowing more Filipinos to connect with employers, apply, and get hired.

The Main Event: May 1 Labor Day Job Fairs

On May 1, SM Job Fairs will be mounted across key locations nationwide, bringing together employers, jobseekers, and partners in one high-impact day of hiring:

1. SMX Convention Center
2. SM City Grand Central
3. SM City Caloocan
4. SM City Marikina
5. SM City East Ortigas
6. SM City Baguio
7. SM City Laoag
8. SM City Tuguegarao
9. SM City Cabanatuan
10. SM City Marilao
11. SM City Pampanga
12. SM City Olongapo Central
13. SM City Taytay
14. SM City Bacolod
15. SM CDO Downtown Premier
16. SM City Davao

*Schedules are subject to change without prior notice. For the latest updates, visit www.smsupermalls.com/jobfair, scan the official Job Fair QR code, or follow SM Supermalls on social media for updates.

Jobseekers are encouraged to bring multiple copies of their resumes and valid IDs, and visit their nearest SM mall for a chance to be hired on the spot.

Building Futures, Strengthening Communities

Through strong collaboration with government agencies, employers, and institutional partners, SM Job Fairs continue to demonstrate how accessible platforms can create real impact—helping individuals move forward while contributing to broader economic recovery and workforce development.

At its core, the initiative reflects SM Supermalls’ commitment to nation-building—connecting Filipinos to opportunities, equipping them with the skills to succeed, and strengthening communities across the country. Because at SM, it’s not just about bringing people together—it’s about helping them move forward.

Happy Walk 2026 assembled 10,500 advocates, breaking record as largest gathering for Down Syndrome in Asia

2026-05-08T05:53:00.000+08:00

Participants of Happy Walk 2026 at SMX Convention Center - Manila come together in a joyful display of unity and support for individuals with Down syndrome, reinforcing the message that inclusion thrives when communities walk forward as one.

Happy Walk 2026 broke records as the largest gathering of allies for the Down Syndrome community in Asia with 10,500 advocates gathering all over the country as the strongest show of solidarity and empowerment to date.

Led by SM Cares and the Down Syndrome Association of the Philippines Inc., the celebration was held simultaneously on March 29 in SMX Manila, SM City Bacolod, and SM City Cebu. This year’s Happy Walk showed that the strength of the movement is not only found in size, but in SM’s commitment to create spaces where people with Down syndrome are seen, celebrated, and encouraged to thrive.

Big change through continued, united steps

Since the very first Happy Walk in 2003, the event serves as a joyful gathering for the Down syndrome community and its supporters. This year’s program highlighted self-expression, talent, and community participation through activities such as the Happy Walk parade, stage performances, activity booths, and DS Got Talent. All milestones were designed to promote the talents and abilities of individuals with Down syndrome, foster inclusion and awareness, and provide a platform for self-expression beyond familiar stereotypes.

Smiles and shared moments define Happy Walk 2026, where individuals with Down syndrome are seen, celebrated, and empowered in a space built on dignity and belonging.

Stage performances during Happy Walk 2026 highlight self-expression and talent, giving individuals with Down syndrome a platform to shine the brightest.

Volunteers and partner communities stand in solidarity at Happy Walk 2026, underscoring SM Cares’ continued commitment to inclusion, and empowerment.

Members of the Down syndrome community present a token of appreciation to Mr. Hans Sy, symbolizing partnership and support for inclusive communities.

It also reinforced a message that remains at the heart of the advocacy: that inclusion is not a one-day effort, but a continuing commitment to creating environments where every individual is embraced, empowered, and supported.

Through SM Cares, SM Supermalls remains committed to opening spaces for this advocacy year after year—helping build communities where dignity, opportunity, and belonging are not the exception, but the norm. SM’s deeper drive for inclusivity stems from its pursuit of becoming a true Mall for All—standing as the most-loved mall for its customers no matter what their needs may be.

Exceeding expectations

This year’s theme, “321 & Beyond – Raising Aspirations, Inclusion, Support & Empowerment for People with Down Syndrome,” centered on advancing opportunities as well as recognizing the potential and abilities of the Down Syndrome community.

Onstage performances at Happy Walk 2026 in SM City Cebu celebrate the talents and selfexpression of persons with Down syndrome in an inclusive space that encourages them to shine.

Happy Walk 2026 at SM City Bacolod highlights the power of shared commitment, reminding communities that inclusion is built one meaningful step at a time.

Joy and community spirit fill SM City Bacolod as Happy Walk 2026 gathers advocates and families in support of raising aspirations for people with Down syndrome.

Happy Walk 2026 brings the advocacy for inclusion to SM City Cebu, as families and supporters unite to celebrate the strengths and potential of individuals with Down syndrome.

The celebration focused on four action-points: raising aspirations, inclusion, support, and empowerment. The importance of helping individuals with Down syndrome dream bigger, participate more fully in schools, workplaces, and communities, access the support they need, and find platforms where their voices and talents can be recognized.

UP FOR A PLOT TWIST? Explore Unexpected Finds in Visayas at SM Supermalls

2026-05-07T22:08:00.000+08:00

Not everything goes according to script, but honestly, that’s where the best parts can happen.

It’s all twist after twist, one minute you’re in a regular run, the next you’ve stumbled on something you didn’t expect, and suddenly it’s the highlight of your day. The kind you didn’t plan for, but made the detour oh-so-worth-it.

So if you’re up for a little scene switch, there’s always something waiting to surprise you at SM Supermalls in Visayas, where new and upcoming spots bring unexpected finds, exciting firsts, and moments that are all for you.

A Sudden Drip Addition

Just when everything’s right on track, a new name enters the mix to change the scene. Here comes the first-ever Salomon in Cebu, now open at the 2nd Level of SM J Mall–bringing in performance-driven design that moves seamlessly between function and everyday wear, adding a fresh, unexpected edge to your usual lineup.

A Tasty Surprise

Right when you think you’ve seen it all, something new slips in and changes the lineup. Mesa will soon return to Bacolod at the newly built block of SM City Bacolod–bringing its signature take on Filipino favorites with its crisp and flavorful Crispy Pork Belly or its fresh, savory Tinapa Roll.

This is your cue to go off script and explore, because the best things usually show themselves when you didn’t make plans to find it. Discover more firsts and experiences only here at your most-loved mall, SM Supermalls–All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.