YES CU Blog: Serving 18-to-30s

Can Wesabe's Springboard Propel Delta Community CU Young Adults?

noreply@blogger.com (Josh Jones) — Thu, 30 Apr 2009 16:57:00 +0000

Recent news, and a smattering of blog posts, indicate that mixing real-time money management with personal finance tools has become somewhat of a reality. Delta Community Credit Union and Wesabe...

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This one goes out to the marketers...

noreply@blogger.com (Josh Jones) — Mon, 13 Apr 2009 20:38:00 +0000

In a slight departure from our normal focus on young adults, I'd like to draw your attention to a post from our own Christopher Morris on the Open Source CU Blog. Christopher's guest post should be...

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Insight or Claptrap?

noreply@blogger.com (Philip Heckman) — Mon, 06 Apr 2009 18:46:00 +0000

In the April 3 issue of Engage:Gen Y, “a newsletter dedicated to exploring this exciting demographic made up of individuals ages 18 to 30,” Chip Walker celebrates the admirable uniqueness of...

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Podcasts and CU Innovators

noreply@blogger.com (Josh Jones) — Thu, 08 Jan 2009 13:36:00 +0000

Hello YES CU readers and happy 2009! I want to share the following bit of news about one of our own as we plunge into the new year and refocus on important credit union tasks at hand. YES CU...

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Links for 2008-12-23 [del.icio.us]

Wed, 24 Dec 2008 00:00:00 PST

Podcast 17: Credit Union Innovator Christopher Morris - CU Brand Blog
Welcome to episode 17 of Credit Union Innovators. My guest is Christopher Morriss. Christopher is the Web Manager for the CUNA Councils, a national organization for credit union professionals. Christopher is responsible for the Councils' online presence, including all seven council websites and communication tools.

Links for 2008-12-10 [del.icio.us]

Thu, 11 Dec 2008 00:00:00 PST

A new Gen-Y firm for credit unions is On Your Way - The Financial Brand » Blog Archive »
The credit union industry can add one more firm to the list of companies specializing in Gen-Y marketing solutions. TBA Marketing is joining the ranks of vendors like PSCU Financial Services and Currency Marketing who are competing in the financial industry’s red-hot Gen-Y arena. TBA Marketing has recently introduced On Your Way, a program it describes as “the complete credit union marketing program for young adults.”

YES LIVE: Happy trails to you

noreply@blogger.com (Philip Heckman) — Fri, 05 Dec 2008 16:42:00 +0000

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YES LIVE: I Hart My New Camera

noreply@blogger.com (Philip Heckman) — Fri, 05 Dec 2008 16:38:00 +0000

Jamie Hart, Virginia CU, Inc., won a Flip camera, similar to that used to record the videos from YES LIVE, in a final day drawing.

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YES LIVE: "Bad Haircut" wins award

noreply@blogger.com (Philip Heckman) — Fri, 05 Dec 2008 16:12:00 +0000

Bad Haircut" was the award-winning educational program designed at the YES Summit to teach creditworthiness to 18-to-30s. Accepting their cash awards from conference organizer and host, Josh Jones,...

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YES LIVE: Go and walk the talk

noreply@blogger.com (Philip Heckman) — Fri, 05 Dec 2008 16:02:00 +0000

Claudine Oriani capped the third annual YES Summit by giving attendees their marching orders to put ideas learned at the conference into action. Oriani, chief creative officer of the Partland,...

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YES LIVE: Rodney Hood's Gen Y "elevator pitch"

noreply@blogger.com (Philip Heckman) — Fri, 05 Dec 2008 14:53:00 +0000

NCUA Vice Chairman Rodney Hood.

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YES LIVE: Parental Influence on Financial Decisions of Young Adults

cmorris@cuna.com (Christopher Morris) — Fri, 05 Dec 2008 14:48:00 +0000

Time and time again throughout the last few days, YES Summit attendees heard the importance of parents on young adults’ financial decisions – whether it be in areas such as student loans,...

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YES LIVE: Rodney Hood--“Now is the time to differentiate yourselves from other financial institutions”

noreply@blogger.com (Philip Heckman) — Fri, 05 Dec 2008 14:44:00 +0000

Nothing could be more important at this time than to get out the message that credit unions are not part of the current economic problem, that credit unions are safe and sound, and credit unions are...

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YES LIVE: Kelly, age 25

noreply@blogger.com (Philip Heckman) — Thu, 04 Dec 2008 21:56:00 +0000

Kelly is married with three children and works as a paralegal. My job is very secure, but my husband works in construction. We don’t have credit card debt, just a mortgage, which we’re three months...

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YES LIVE: Cassandra, age 30

noreply@blogger.com (Philip Heckman) — Thu, 04 Dec 2008 21:44:00 +0000

Cassandra is single and works for an insurance company. “The more money I have in the bank, the more I spend. I try to save, but I keep dipping into it. There’s always an emergency, like buying new...

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YES LIVE: Felipe, age 25

noreply@blogger.com (Philip Heckman) — Thu, 04 Dec 2008 21:38:00 +0000

Felipe is single and a business consultant. He and his girlfriend recently moved out of their apartment because they could no longer afford the $1,200 a month rent. “We couldn’t keep up, so we moved...

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YES LIVE: One of Matthew's biggest problems with his bank

noreply@blogger.com (Philip Heckman) — Thu, 04 Dec 2008 21:21:00 +0000

Matthew, age 22, single.

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YES LIVE: Jena's biggest misconception about credit unions

noreply@blogger.com (Philip Heckman) — Thu, 04 Dec 2008 21:14:00 +0000

Jena, age 23, single, one child.

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YES LIVE: Gen Y panel provides instant feedback

noreply@blogger.com (Philip Heckman) — Thu, 04 Dec 2008 21:02:00 +0000

Thursday afternoon’s session gave attendees the chance to get to know a wide cross-section of 18-to-30s recruited from the Tampa area. Twenty-eight visitors spent an hour answering questions about...

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YES LIVE: John's main concern about banks

noreply@blogger.com (Philip Heckman) — Thu, 04 Dec 2008 20:40:00 +0000

John, age 30, separated, two children.

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YES LIVE: One of Jason's complaints about banks

noreply@blogger.com (Philip Heckman) — Thu, 04 Dec 2008 20:22:00 +0000

Jason, age 28, single.

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YES LIVE: Tracie's bank horror story

noreply@blogger.com (Philip Heckman) — Thu, 04 Dec 2008 20:14:00 +0000

Tracie, age 27, single.

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YES LIVE: Pierre Cardenas reveals the secret to understanding under-25s

noreply@blogger.com (Philip Heckman) — Thu, 04 Dec 2008 18:15:00 +0000

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YES LIVE: Kris Wickline's elevator pitch for Gen Y

noreply@blogger.com (Philip Heckman) — Thu, 04 Dec 2008 18:06:00 +0000

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YES LIVE: Matching your brand to your target market

noreply@blogger.com (Philip Heckman) — Thu, 04 Dec 2008 17:34:00 +0000

Pierre Cardenas believes in the power of brand. Brand is the basis of the connection between his credit union and its target demographic, which he defines, not by age, but by a preference for doing...

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YES LIVE: 30 under 30 - Creating Programs for Young Adults by Young Adults

cmorris@cuna.com (Christopher Morris) — Thu, 04 Dec 2008 15:17:00 +0000

It is important to know what the major needs of the demographic are, and how credit unions are successfully meeting those needs. But it is equally important to stay on top of what is going on within...

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YES LIVE: “Plow the runway” for young would-be investors

noreply@blogger.com (Philip Heckman) — Thu, 04 Dec 2008 14:57:00 +0000

One of the biggest challenges in serving “Generation Why” is overcoming young adults’ disinterest in delayed gratification. Kris Wickline, Gen Y consumer program manager for the CUNA Mutual Group,...

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Links for 2008-11-21 [del.icio.us]

Sat, 22 Nov 2008 00:00:00 PST

Abusing Social Media - Fast Company
How companies abuse tech's latest tools and embarrass themselves.

Links for 2008-11-17 [del.icio.us]

Tue, 18 Nov 2008 00:00:00 PST

Links for 2008-10-27 [del.icio.us]

Tue, 28 Oct 2008 00:00:00 PDT

2theadvocate.com | Keeping It Real | Keeping It Real for Oct. 25, 2008 — Baton Rouge, LA

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Fri, 24 Oct 2008 00:00:00 PDT

CUNA News Now: The young like the video ads
Credit unions looking to market to potential members may want to note that consumers under age 25 are most likely to click on video ads than any other type of advertisement, according to a study from iPerceptions Inc.

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Fri, 17 Oct 2008 00:00:00 PDT

Can you save money by spending? - ConsumerReports.org
Saving money is tough for many people, so bank programs designed to help you save every time you spend can be tempting. Under those plans, money is deposited into your savings or money-market account when you make purchases with a debit or credit card. But saving money by spending it is as unprofitable as it sounds. The Consumer Reports Money Lab, which crunched the numbers, shows why: