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July 25th, 2016

Healthcare How-To: Talking To Your Doctors About Their Listings

Healthcare is an industry where minutes can mean the difference between life and death. With so much at stake, it’s extremely important that facilities be easy to find, and that doctors be easy to contact. But in reality, close to half of all online local listings for healthcare systems have significant inaccuracies — leaving the […]

July 19th, 2016

Free Webinar: The Yext Guide To Holiday Prep

Outside, it’s hot, hazy, and humid. It’s hard to believe we’re only four and half months away from Black Friday and the holiday shopping season. For most retailers, the winter holidays account for around 20% of annual sales. When a single shopping period can make or break your entire fiscal year, it’s important to get […]

July 8th, 2016

Expert Panelists Discuss The Power of Location at Yext’s Location Lounge

The power of location has never been more prevalent than it is today. According to new data from Google, growth in ‘near me’ location searches has increased 146% year-over-year and of those searches, 76% of them result in a visit to a business within a day. At Yext’s Location Lounge, panelists from across the marketing […]

July 7th, 2016

Yext on Tour Recap: Atlanta and Los Angeles

From smartphones to location services to the internet of things, location data has never been more important to the customer journey than it is right now. These topics and more were on the minds of nearly 200 guests during Yext on Tour in Atlanta and Los Angeles last month. These half-day events were filled with […]

July 6th, 2016

The Most Important Local Business Directories for SEO

Three+ years ago, when I put together The Most Important Local Business Directories For SEO, I looked at which directories ranked the best in Compete.com which was a proxy for which ones had the best SEO. There have been a lot of ups and downs in the local directory world since, thanks mostly to Google […]

June 23rd, 2016

Changes to Google’s Local Pack Make Optimizing Organic More Critical Than Ever

SMX Advanced is buzzing about local. On Tuesday, hints were dropped that Google’s Local Pack may be changing from the current 3 pack into a 2-pack plus an ad. If it happens, the number of organic slots will drop and become more competitive. To beat the odds, it’s going to be more important than ever […]