August 25th, 2015

Yext Webinar: iOS 9′s Impact on Local Search and What Brands Need to Know to Prepare

Yext is hosting a webinar, How iOS 9 Will Impact Local Search, on Thursday, August 27 at 2pm ET, to break down iOS 9’s changes to mobile search and how brands can prepare for this shift, including an inside look into Screens, Yext’s newest product feature that helps brands optimize their app content for the new operating system.

August 20th, 2015

Optimizing Local Search for iOS 9 [Whitepaper]

Next month’s release of iOS 9 is going to fundamentally change mobile search as we know it. Will your brand be ready?

Yext’s new whitepaper, “Optimizing Local Search for iOS 9,” written by Andrew Shotland of Local SEO Guide, explains exactly what’s changing in local search and what brands need to know to be on top.

August 18th, 2015

Yext 2015 Comparative Listing Study

In the days of the Yellow Pages, a business needed three pieces of information to get found: name, address, and phone. With a range of search tools at their disposal, the issue for today’s consumers isn’t finding what they need, it’s making a decision about which business to choose. To be successful businesses need to […]

July 21st, 2015

Yextalks: Today’s Content Marketing and the Future of SEO

SEO and local marketing are changing by the day. While this is good news for our industry, it’s challenging for marketers to serve their customers while simultaneously trying to keep up with every tech development and algorithm update. Many of these marketers lack a community where they have these types of conversation and learn from […]

June 25th, 2015

Dupes and Dopps: How Bad Data is Killing Your Business

Yext’s EVP of Partnerships, Christian Ward, and Director of Marketing, Liz Walton, recently hosted a webinar titled, “Dupes and Dopps: How Bad Data is Killing Your Business.” The topic of the webinar was duplicate listings (or as we call them, doppelgängers).

June 18th, 2015

How to Speak Search Engine

Location pages continue to gain importance in Local Search Ranking Factors, as search algorithms prioritize the most authoritative sources of a business’ location information (the business itself). To maximize success, location pages need correct info, clean interfaces, clear calls to action, and compelling visuals. But what the user doesn’t see is equally important. Structured data […]