YORGO

Greek Cat Relaxing

Yorgo Nestoridis — Thu, 03 Nov 2011 18:47:24 +0000

Waiting for Better Days

Status Update

Yorgo Nestoridis — Mon, 31 Oct 2011 20:03:24 +0000

Original Article at Status Update.

Just updated my Post Harvard or Klout: http://yorgonestoridis.com/?p=22316 Related posts:Protected: Global Sports Update WordPress 2.9 update on Semiomantics WordPress 3.0.2 update Klout or Harvard Hosting Update 4

Klout or Harvard

Yorgo Nestoridis — Fri, 28 Oct 2011 17:58:51 +0000

Original Article at Klout or Harvard.

Harvard or Klout?

Recently I came across a video from the Wall Street Journal showing the merits of Klout and discussing some of the perspectives. This leads me to drive the vision further and to ask simple: how will our kids feed their families tomorrow? If the Harvard boys continue to build programs but the asset value shifts away from the program to the individuals populating it, then we may have to rethink economic models and education.

The Klout Report

Below the video which shows what Klout, Social Networking and Social Network Marketing can lead to.

Social Networks Status Quo

Up to now, smart kids built programs and got people to join. These people were building the actual asset value of the program — for free. Many such programs have been sold for billions or went public rewarding the program owners with loads of cash. Those who actually have built the content, traffic and prestige of the program were not really involved in the benefits of such transactions (think of MySpace, Skype, and others, where subscribers were “sold” multiple times).

Social Profiles, Indexing and Klout

While in the past, programs, like newspapers were analyzed for their target public (market) in order to determine the advertizing value, social profiles are linked to individuals, brands or eventually groups of people. High social indexes in clearly defined market (tags, keywords) will shift the financial power away from programs to where it actually should be: the social profiles, representing high impact, conversion and sales. My advice to Facebook would be: go public before the market’s attention shifts.

Education and Family Business

As parents, we only want the best for our children and if in the past it has been generally admitted that a traditional university education is the most promising base for an economically successful life, one may start doubting that this will still be true in the near future. If tomorrow merchants sponsor social profiles and their owners, then it may be tempting to drag your kid as early as possible in front of a computer and let him collect Likes. The issue is: instead of focusing on traditional schooling, one could let the child build its social index, which, if well managed may rake in millions comparable to show or sports stars. You could also imagine a whole family working on one and the same social profile, to expand influence. The Social Profile becomes an immaterial material asset in as much as an advertising value is attached to it.

Changing Shopping Habits and Legal Frameworks

Tomorrow, there is no more need for traditional supermarkets, expensive shops in downtown areas and well dressed staff. Shopping will be recommendation based and take place online. Costly networks of distributors will be to expensive, companies will sell directly and select a few high social profiles to recommend their goods and services. People will look for a benefit and find the appropriate recommendations on Google and in Social Networks. Influential profiles will make money like never before. Such profiles don’t need to be wrapped up in companies limited by shares. The can exist without any particular legal framework, however you could imagine that such profiles may want to build goodwill and associate themselves with NGOs or even become a Foundation whereas then the family members would be the people running the foundation.

And what if the Consumption Driven Society evolves

This would probably be the best that can happen, however then the Social network Bubble and the material interest therein would pass. Now that would be a real revolution for the 21st century!

Week-end at a Greek Hospital

Yorgo Nestoridis — Tue, 25 Oct 2011 06:30:05 +0000

Original Article at Week-end at a Greek Hospital.

The Children’s Hospital in Athens

Living in the greater Athens area bears some refreshing surprises. This past week-end I became acquainted with Greek Hospital Standards as we had to leave YorgoMan (12) at the Athens Children’s Hospital to fix his wrecked up neck. But let’s start from scratch. Vouliagmeni is about 25 kilometers south of Athens, but part of the greater Athens Metropolitan Area. There are plenty of hospitals in our area and communities nearby, but when a child needs hospital treatments, there is only one unique place for the 5 Million people of Athens and beyond: the Children’s Hospital north of the center of Athens. Even if you bring your kid to another institution for emergency treatments, they refuse treatment and you are sent to that one only central hospital which in the best of the cases is 45 minutes away. With normal traffic it takes you an hour and when there is the typical Athens Traffic mess, you better take some snacks along. It must be said: the hospital has a great reputation and top-notch medical staff. In general, it can be said that the staff is not only competent but also devoted to their tasks, however the whole institution is victim of lacking finances and compared to any central European Children’s hospital, simply an amazing place …! Mind you, hospitals in Greece will always amaze you anyway.

Architecture and Impressions

The Architecture is a nice example of post war functional design. It must have been an award-winning building at its time. I likes mainly the stair case as well as the perspectives offered by the corridors and halls — from a photographic point of view of course :-). And then, while the colors are children-friendly, the impressions you can collect at night are quite interesting. I shot some quick pics, just for the impressions and under #iphoneography : A noisy night vision … Closer to reality …

Staff and Strikes

Entering the hospital, you get immediately a taste of today’s Greece. Strike at the reception! Talking about strike and lacking infrastructure: YorgoMan shared his room with 4 other kids, one of which from Agrinio, a city on the other side of Greece (west). That kid was supposed to leave hospital last Thursday, however no Ambulance could be found to take him back home under appropriate conditions. He was still there when we left today. The high reputation of the Hospital, one of the best for children in South East Europe if not the best, attracts people from all over Greece, including the islands. Some of the kids we met came from Zakinthos, Megara (on the way to Corinth) and then of course from Athens.

Parents take care of the kids

Thinking that the staff would look after the kids needs during the night, we left our boy the first night by himself; a big error as we should learn. In fact, it is expected that parents assure a 24/24 presence to take care of their child. Also if you want a pillow or a cover for your kid, you bring it from home.

The System Works

In spite of the above, the Greek system works! It may be a matter of culture, tradition or just a way of doing things,but public health in Greece and namely of Greek Children is not worse than elsewhere in Europe, all to the contrary. In Greece the family still is the basic building block of society even if in recent years with increasing prosperity more individualism is pointing at the horizon. The present crises and austerity measures may well lead us back to stronger cohesion at family level rather than to a social collapse as some predict. I Greeks I trust, forget about the Government!

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Empire Avenue a Review in 12 Chapters

Yorgo Nestoridis — Sat, 15 Oct 2011 08:06:38 +0000

Original Article at Empire Avenue a Review in 12 Chapters.

Empire Avenue — Start Making Money

Once your Empire Avenue account is set up as discussed in our previous post, you will immediately profit from rewards received for the set-up as well as you will attract some early investors (newbie hunters) who throw money at any new sign up to gamble on the potential first big jump of your share-price which may occur if you are a socially very active person on some of the connected social networks.

Building Income and Building Wealth on Empire Avenue

I have adjusted this part subsequent to important recent Changes of the Algorithm at Empire Avenue. In general there are 2 kind of people in this world, the rich and the poor, or the wealthy and those who have no or little assets. On Empire Avenue you start as a poor man with nothing and a base share-price of 10 EAves. Poor people’s first priority is to build income to survive, then to build a comfortable life style, then to save and to acquire luxury goods and to amass wealth. Poor people work for the money while wealthy people have their money work for them. At Empire Avenue this model is reproduced with surprising realism, namely at the lower end and beginner’s phase. So, you will start by striving to make some cash and build your own portfolio. Most successful people are pretty active on EA during that phase. The question is, what kind of shares should you start investing in for a good start?

Goodwill and Aggressive Trading

My recipe was and still would be to profit from the Goodwill of your investors and to trade aggressively newbies. If you start out at 10e and based on your activity at EA and social indexes from different connected networks your share price immediately jumps to 15, 20, 30 or more EAves, you get a heck of a lot of goodwill from your shareholders who are all happy about the increase of their wealth due to the spectacular rise of your share-price. First you will see newbie hunters as shareholders, then the big boys will jump in while your share continues climbing. Your share-price is determined by the number of shares sold. Your task is therefore to sell as many shares as possible and to keep your shareholders happy so that they recommend you further; so, sell shares!

Who to invest in?

Exploit this Goodwill Phase and invest aggressively namely into newbies! Forget about investing in expensive shares or looking for dividends in this phase, you are too poor to worry about the problems of the rich; get rich yourself first. You see, if you come in to EA and I buy 200 of your shares at 10e, I don’t expect you to reciprocate. I expect you to do anything to get your share off ground. If you don’t fly, I will sell you rather quickly. Here is how it works and what I would recommend any newbie: I just bought 200 shares in every new arrival. Statistically you get on 10 Newbies at least 1 super high-flyer (+20e on the first day), 1 high-flyer (+15-20e), 2 that make it to about +10, the other don’t really go anywhere on the first day (they may wake up later, but you are not rich enough to be patient). Focus on the high-flyers at the very beginning and sell the others to become liquid again to hunt more newbies at 10 and repeat the game during the first day. (You will not catch them all at 10, some at 11 but that’s OK. If a Newbie jumps immediately to say 17e because of his social connections, buy him anyway even at 30% up price). You see, at the beginning you don’t have enough cash to buy everything you like. It’s like in any real company, the fewer working capital you have, the faster you must turn it over. At EA it means, don’t sit on shares that don’t move up (I am precise here: this is your beginners phase on EA). Also it means: don’t tie up capital in expensive stocks, you cannot afford it. If you buy my stock at 100e a piece and a daily growth of say 1e and a dividend of say 1e per day, you are making 2% on the invested capital. If you used the same money and you bought 10 shares at 10e of a new arrival and that share jumps on the first day to 20e, you have doubled your money, that’s 100% vs. 2%. It means also, forget about reciprocating with your shareholders; as I said you have their goodwill for as long as your price increases during that phase which can last for quite a while, in my case till about 110e per share. We will look at reciprocity in a next post.

How about trading losses

Aggressive trading means also being able to take losses. If you buy a share at 10e and after an hour it’s at 10.50e, kick it out and take a loss of about 0.50e. The buying and selling commissions are at 5% each way. 5% on a share of 10e is peanuts. If you buy a share at 100e and you have to sell it, it will cost you 5e. Shares at 100e don’t grow by 5e per day usually, so they are useless for aggressive trading. Buying expensive shares means in general you buy them to keep them for a while. And that means, you have enough cash to profit from all the trading opportunities on offer. I did not buy expensive shares before reaching some 70e per share. At that level I still grew by 6-7e per day. In general: the more new arrivals there are, the more working capital you need. So, think well before you buy an expensive share. What is expensive? Everything except newbies!

When to sell a share

I watched the scroll area for New Arrivals; new arrivals get listed at the top and then move down to spot 5 before disappearing from the main page. If they don’t achieve a significant result within that time, I sell. (You may want to keep 1 share of each for the record, for getting them on your ticker and for getting awards for the number of people you have invested in.) Your High-flyers are the ones you keep for as long as they grow fast; this can be till 100e or above! However, some will slow down at 50e, others at 70e or more: sell them and free working capital to pay the newbie game again.

Why not keep the high-flyers?

High-flyers usually show rapid growth in share-price but often pay very low dividends. Shares to keep are shares with high dividends; at the beginning you would focus on shares with a ROI above 1! More later about the ROI issue. Just note: Dividends earned increase your disposable cash and working capital daily.

What if your growth slows down?

Of course it depends at what level that happens. If your flight levels out at below 50e, you don’t have a lot of means and your shareholders could be tempted to sell you because your growth is lousy and so is your Dividend. Your best way to stabilize at least is to reciprocate with your investors; they don’t expect you to buy as much as they did, but you should at least buy some shares namely in your main investors. Note, Big Boyz are less excited than little guys. Little guys sell you faster and often have a total reciprocity attitude which you cannot afford. So a token for the big boys and consolidate with the little guys as much as you can. If they sell you anyway, kick them out and use the cash for newbie hunting.

What else can you do for your shareholders and investments?

Work on your social networks, link with a maximum of your shareholders on Facebook, like them and comment on their stuff. Also, endorse their feeds and blogs, they love it! Use the twitter and Facebook buttons to let the world know that you have invested into some body! Promote your investment as their success is your success! Write a news letter on day 7 or 8: During the first 7 days no investor can buy more than 200 shares in you. On day 8, if you are still in the race, the big boys will buy up to 600 shares in you. A newsletter is first of all a thank you for the trust people place in you, a cry for continued support, bragging about your growth and how much you enjoy the interesting program and people populating it and maybe something about you (not too much because traders don’t care too much, they want to make money). Definitely, don’t post all your links and distract people from your main objective: you want them to buy more shares in you and you want them to promote and recommend you! Be nice, kind and humble — still while bragging about what a hot shot you are, hmmmm, at least that’s what I noticed people get away with successfully. Hypocrisy is a major asset in social networking, namely if you strive for a lot of nonsense reciprocity on FB or Twitter and so on to improve your dividends in EA or your Klout Index. Just make up your mind and stick with it :-). You will notice that most people hardly produce any original content and just re-tweet re re-blog what smarter people than them have produced — so if you want other people to read the newspaper for you, just subscribe to all of your new contacts EA will reward you. Finally: Stick with the above and you will do fine! Focus just on the growth of your shar-price and grow as fast as you possibly can during this initial phase.This will take care of your first 7–10 days on EA. Look out for the next post which will deal with trading shares on the Buy Me I Buy You chat and how you can build your dividends during the initial phase.

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Surya Ray — Image

Yorgo Nestoridis — Wed, 12 Oct 2011 17:59:50 +0000

Original Article at Surya Ray — Image.

Surya Ray Profile and Image

Surya Ray Profile and Image

We have been looking at Surya Ray to demonstrate the importance of getting in control of your online image. Of course it is impossible to achieve that goal completely, but one thing is sure: if you don’t build your profile, someone else will. The profile is not just what you punch into profile pages from social networks and similar. It is what people perceive when surfing the net, it is the footprint you leave out there, it is what trackers may collect and interpret. Large corporations and good marketers aim to control what pops up on Google Top 10 and eventually beyond.

Surya Ray Image on Google

Google Search returns can be of paramount importance. Or, as we say here: the first impression is the best, namely if it is a bad one! When you search a company or a person to buy a product or a service or just by curiosity, you get Google’s search returns right in front of you and what you see there can influence you right away as it is something like the ‘first impression’. Here is what Google returns as I write; please consider that my 3 entries there are the result of my conquest of Surya Rays Name Keyword since almost 24 hours, when I registered the domain suryaray.net. On the first 2 spots you find LinkedIn, a third party program where Surya Ray has set up a public profile. This is fine, however Surya serves LinkedIn to generate traffic to their own site; the typical give and take between users and ‘free’ programs. On rank 3, you find a Company, carrying the same name and which owns the .com domain. On rank 4 there is an image damaging ‘Fraud Alert’, I would prefer to get rid of.

Surya Ray on Facebook Search

Finally, have a look at the top right Google Ad; the kind of generic ad which automatically grabs search terms and drives traffic to Facebook. Following the link, I land on my Facebook page (as I am logged in, where I type into the search “Ray Surya” as suggested by the Google Ad. Surprise, surprise … here I am again :-). ( The screen shot features my new Facebook Timeline Profile as available in developers mode). On all the above links exposed, be it on Google or on Facebook, we never end up on a site belonging to Surya — his image is in the hand of third parties.

Surya Ray Image and Photo

Yet another place we can examine for impact is the Google Image Search. Here Surya Ray’s Image is well present on the top 20 (red footprints), however, look at the images picked by Google from my website (green footprints)? Smashing, no?

Surya Ray Image or Photo

Of course we can d a test with an image of Surya (I hope you don’t mind Surya, I pinched your profile pic from a social network, thanks.). For the purpose of the exercise I converted the pic into a black and white version to recognize it easily. We will trace the Photo and see if it makes it into Google and where :-).

Conclusion

The internet is not just limited to social networks. People continue to look up other people on Google and the search returns impact heavily on our performance. If our profiles are present only through social networks where you have to login before being able to click on your target’s site link or contact, you lose already loads of traffic. The free service is provided in exchange of one of your most precious assets: Your TRAFFIC! Marketing is about ‘findability’ and creating visibility in the target market with the purpose to convert traffic to sales, clicks to customers and bits to cash. Selling from someone elses website (social networks) is not ideal, your own site (or shop) inspires more credibility and professionalism. Clicking all day on social network content to generate visibility is time-consuming, often inefficient and producing mainly cyber-waste. Building a high performance website is much cheaper than wasting your time on building a social profile with so-called social activity. I am not saying that you should not be socially active, but in a targeted and efficient way. The fact to climb Google Top 10 saves money (think about the alternative: Google Ads: don’t even think about achieving anything substantial below $20 a day, rather $100). Also a well-connected website optimized for Search Engines and Social Networks will free your time you have been wasting on useless social activity just for the pleasure of tracking programs and for the benefit of social networks for whom you build the main assets, traffic and content, instead of building your own wealth. More soon.

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Surya image

Empire Avenue Changes

Yorgo Nestoridis — Wed, 12 Oct 2011 08:50:20 +0000

Original Article at Empire Avenue Changes.

Empire Avenue Changes Again

Empire Avenue Changes Again

Subsequent to a recent blog post by Empire Avenue concerning recent changes, here are some comments:

Empire Avenue Old vs. New System

While the old system may have rewarded people for posting any nonsense, now we are rewarded for clicking on and engaging with any nonsense. What’s the improvement?

Empire Avenue rewards Re-tweets of Re-tweets

The retweet of retweets remains and becomes increasingly a rewarding industry on EA.

Empire Avenue’s real Problem

The modifications don’t really improve EA’s real problem, which is its own growth. Since May, EA has only lost traffic and looking at the quality and number of new arrivals, my projection on the future would be bearish.

Boredom on Empire Avenue?

While the game is exciting at the beginning, it becomes boring after a while and as rewards drop dramatically (cashflow) as the share-price increases you see people stagnating somewhere at the 80-120e level. In fact, the regressive reward system means that people would need to increase their social activity daily to maintain their growth, which automatically drives the system right into the wall.

Empire Avenues privileges Large Portfolios and highly priced shares

The recent changes seem to be in favor of large portfolios and highly priced shares while they are a disadvantage for those who actually drive the program, which are all those struggling somewhere in the 50-120e segment. Have you noticed that expensive shares all of a sudden do better daily scores (growth) than a little while ago.

What should be addressed by Empire Avenue Admin?

I am not in the secrets of the Gods here and I have no insight into the algorithm used. But I can show some of the problem areas which need to be addressed if EA wants to be a fun program for years to come. a) Sign-ups: there is too much dead meat on the bone. b) There are not enough new arrivals. c) The middle section (50 — 150e/share) needs to be better rewarded if you want to keep people on board. d) Blogs are where many serious people create real and original content. This is not rewarded. e) A lot of endorsed “blogs” and RSS feeds are of absolutely no value as people add any feed stream they can grab, from Twitter to Google+ where no original content is produced. f) Most people’s Facebook consists of re-blogs or re-tweets or re-publishing of someone elses content. If the social activity consists in redistributing YouTube and CNN news, and in commenting thereon, then all those people who really produce content of value will see no interest in EA on the long run, as EA rewards the copycat and re-distributor better than the original producer. Just look at your Facebook Feed and see all the nonsense that comes in. It get’s even more irritating, when EA members and friends retweet each others nonsense and you get it twice or more times onto your feed and EA rewards you for re-commenting … . This is by the way one of the reasons why increasing numbers of people quit SN or use very restrictive settings which prevent the undesired intrusion of nonsense. g) EA is too much focused on the cave system consisting of interlinked social networks. The internet has a lot more to offer than social networks and it would be much more interesting if we could attract people from outside as well, namely those who have built authority, high visibility on Google and who do real business online, feeding their families with their online activity in stead of feeding birds on Twitter. Also you may notice that people are getting tired of social networking for the purpose of social networking.The kind of social activity EA is rewarding is not quality but remains quantity focused — something we have seen with mass-mail 10 years ago. h) EA should be more user-focused and ask: What can EA do for the subscribers? If people are rewarded to add just to the global cyber-waste, then it may be a nice distraction for a while but without any real value and benefit for our personal, professional or financial wellbeing :-). i) EA is not explaining why it has disabled the share issue control function!

Finally: I like EA

Having said the above, I like EA as a program and I like to note that developers and designers have done and are doing a great job on the site. Also, I have met some nice and interesting people with whom the conversation continues outside the cave. Can I recommend Empire Avenue to my friends? For learning purposes yes, for the reward system, no. For social benefits: there are better places to go. For tracking: there are more accurate programs. For traffic generation: only if you want to build traffic for EA and social networks. For the fun: YES, untill you bump into the wall :-). Finally: One of the smartest use people make of EA is the Kiva Initiative. From that we can learn even more than from EA itself. Viva Kiva!

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Surya Ray Storms Google

Yorgo Nestoridis — Wed, 12 Oct 2011 01:26:09 +0000

Original Article at Surya Ray Storms Google.

Surya Ray on Google

When I told Surya Ray this morning that I would demonstrate to him how much more efficient a self-hosted high profile site is, compared to blog farms, I was betting on a 36 hours success. Now 12 hours later, here we go:

Surya Ray Domain

As the .com was already taken, I registered the suriaray.net domain at yorgodom :-). Yes, that’s about 12 hours ago. I pointed the DNS to a yorgobiz server and loaded a Semiomantics XO script and optimized it a bit. Then I punched in 1 post saying that the site was about Surya Ray and syndicated 25 posts from my Author blog into the site. That’s it.

Surya Ray on Google’s Top 10

Surya Ray makes it with the new domain to rank 6, just one rank behind the YORGOO blog :-) beating already most of the competitors and large networks. The goal is to pass ahead by tomorrow.

Surya Ray on Page 2

Surfing Google further, we find our entry on ranks 18, 19 and 20! That’s 5 in the top 20 and 2in the top 10. Let’s look forward to tomorrows situation, I bet it will be better!

Surya Ray

Yorgo Nestoridis — Tue, 11 Oct 2011 22:14:19 +0000

Original Article at Surya Ray.

Surya Ray

I met Surya Ray recently on the social stock market Empire Avenue. Surya Ray seems to be a strong believer in doing business in other people’s office (environments); how else could I explain a networking activity confined to the cave system of multiple social networks?

Surya Ray Website

I was surprised to see, that Surya Ray has not branded his name and set up a website to promote his business. You can find Surya on any social networks as well as on blog farms which don’t provide any significant impact on Search Engines.

Surya Ray on Google

Looking up Surya Ray on Google you will find namely entries from social networks where Surya has filled in his profile.

Surya Ray on Semiomantics

In order to demonstrate the power of a self-hosted site, I have set up a little demo sit based on a Semiomantics XO script with the goal to grab Surya Ray’s name on Google. Let’s see how long it will take to storm the top of Google with the new site.

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Search Engine Marketing and Social Network Marketing

Yorgo Nestoridis — Mon, 10 Oct 2011 08:24:24 +0000

Original Article at Search Engine Marketing and Social Network Marketing.

Search Engine Marketing and Social Network Marketing

Search Engine Marketing and Social Network Marketing
Tickets

Search Engine Marketing and Social Network Marketing go hand in hand in a modern Online Marketing Strategy and yet, they require two completely different approaches. The Ycademy October Seminar will highlight these differences and help participants to structure their content flow in function of the requirements of both models. We will elaborate with each Participant a strategy to build a profitable profile.

SEM and The new world order

Search Engine Marketing is about the convergence of information and connectivity, it’s about “findability”. Successful SEM takes into account the Information Literacy, Information Architecture and Usability. These are critical components of the new world order.

SNM and the fear of getting lost

It seems to be a human pattern to connect to each other by fear of getting lost; today the quality of social networks shape and dictate the way our society evolves. Social networks offer free tools to connect and keep in touch with people and we are happy about that “free” service. In fact Social Networks do a lot more: they create profiles for each participant, trace and map our online footprint and judge our responsiveness to topics of interest, kind of other profiles (people, market), behaviour and much more. Most people are completely unaware about the hidden part of the iceberg, which in fact defines over short or long how society looks at each individual.

Building your Profile and Authority

A few years back we were master and in control of our CV, Profile and Image online and while the internet played a lesser role in our private life, may people ended up with two different identities: a virtual one and a “real” one. Since then the internet has become much more intrusive and a large portion of our activity, namely conversation, communication and exchange of products and services take place online. The mobile web is the ultimate step which links participants permanently to the Web. There is fusion between ‘real’ and virtual identity and the control of our identity shifts the longer the more into the hands of those with whom we interact.

Mapping, Metering and Measuring your Profile

Mapping tools allow you to plot an image of your social profile. Issues of interest are for example the number of people you influence. popular tracking and mapping tools are available for example from Klout, another “free” service which ranks people in function of multiple factors pertaining to the traceable social activity.

How to build and take advantage of Social Profiles?

The Ycademy October Seminar will answer this question and help you to implement profitable strategies for your business.

Schedule

The online seminar will take place on October 29 and 30, 2011, starting at 1 pm London Time and closing at 9 pm London time on each day.

Tickets

As usual from HERE Discounts as usual for Ycademy Pros. Please mail Bianca at bianca(at)ycademy.com. Thank you.

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Empire Avenue a Review in 12 Chapters

Yorgo Nestoridis — Sat, 08 Oct 2011 15:10:15 +0000

Original Article at Empire Avenue a Review in 12 Chapters.

Set up your Account at Empire Avenue

After the first two Chapters of this EA Review, let’s look at how to set up your account on Empire Avenue. The setup sequence is crucial, the speed as well and in a minute you will understand why.

Empire Avenue Set-up Sequence

You have just joined Empire Avenue and now you land on the setup page which gives you a logic sequence:

Connect your Social Network Accounts and Blogs
Load a Picture or Avatar
Add some keywords representing your interests
Write a short Bio
Start buying shares

What you don’t know when you sign in, is that there is a scroller listing the last five new Arrivals to the program which is displayed on every members home screen and active members are influenced by what they see there. Usually, every new sign-up attracts immediately some investors, which drive the share price up within seconds. For as long as you are visible on the scroller, you have an unequaled one time beginners advantage and it is crucial to make most out of it! While the above sequence makes a lot of sense, you may want to change it, namely if you are blond, blue-eyed and sexy. Start by loading an attractive Picture: women have a clear advantage — just profit from it. In any case, people who load a picture attract the eye more than those who don’t and as the investment into a newbie is a gamble, a picture gives immediately the impression that you are not dead meat like many sign ups turn out to be, you will profit from the visual effect. In as much as I am concerned, I have loaded an Apple Cloud Style Icon since I am not blond and … :-). Then, connect your accounts: connect all of them and the more active you are on a social networks, the higher scores you get immediately. This may cause your share-price to double immediately and it heats up the atmosphere as you will attract more investors who will create the dynamic and momentum which makes you a winner from the beginning. Don’t forget to add a short Bio: you get rewarded for doing it and put in at least 5 words. Better is more. Your Keywords or terms of interests are important as well; put in 50 if you want an extra reward. Try to add keywords or phrases which correspond to matching interests with people you would like to meet on EA and other networks. You can always come back and modify or add interests. You are not in a hurry to buy shares! The recommended shares may not be the best choice; it’s more important to have a strategy which will get you quickly off ground. In my next Chapter I will share with you how I stormed in just a few days from 10e per share to 100e per share.

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Photo Publishing

Yorgo Nestoridis — Fri, 07 Oct 2011 07:30:03 +0000

Original Article at Photo Publishing.

Photo Publishing at its Best

Photo Publishing has become a simple task, namely from mobile devices and by using free applications. Flickr, Instagram, Facebook, Twitter, Tumblr, WordPress and many others fight to grab your work to attract conversation to their sites. The problem is: all these free websites are not capable to provide you with real visibility outside the restricted cave-system which constitute social networks.

Photo Publishing on Social Networks

Sure, it’s handy to post to social networks. But let’s admit, most images we see on Facebook, Instagram and others are of mediocre quality, carry no message and constitute just a contribution to the global cyber-waste. Yet, we may click on them, like them and comment just to create conversation which will contribute to our social capital as recorded by Klout for example . This is namely true for social network marketers, who often seem to prostitute themselves just to produce recordable clicks. But do they really look at the pics? Do they really know what they LIKE and do they really care about the content? Hey guys, grow up: one day we will look at WHAT you have endorsed and liked on the internet and THAT will flow into your Social Profile; that day is not far away, considering that the goal of Social Networks is to produce as precise as possible profiles of each participant to allow advertisers to target their junk with laser-like precision. Your profile will become transparent, visible and without thinking about it, you have written your CV consisting of the long sequence of your online footprints. Your photos will become readable by the bots and so will the photos you have endorsed :-).

Visibility of Published Photos

The visibility of your pictures on Facebook and Twitter is pretty restricted, considering that you publish to a scrolling timeline and that your stuff is visible just for a short period of time. To keep up with visibility, you need to republish another picture and an other and .… you have never finished with this process, knowing that what you have published an hour ago is worse than cold coffee. On top you have to bother your family and friends with your throw-away stuff to harvest the hypocritical clicks and comments some nOObs will gracefully give you. Specialized sites and networks do a better job, such as Flickr. As a professional or also non professional photographer you can build your collections and sets and send people to see your chef d’oeuvres time and again. And yet, you just continue to build a business and website belonging to someone else :-). Remember, we all have built YouTube and we all were sold to Google one day? Now we all build Facebook and when they go public, do you get a reward for your work? Have you got any reward for building Skype which has been sold twice since we started building it?

Photo Publishing at its Best

The objective of a marketer remains to sell his products or services and for that he uses his own website, shop and domain or brand. Even affiliate marketers tend to build their authority as affiliate marketers under their own brand. Considering the time some people spend on Facebook for example, can you imagine, how well they could promote their own business investing the same amount of time? Best practice is to publish your photos FIRST on your own domain and then distribute them to the cave-system, considering these social outlets as places where you want to put your tentacles, like an octopus, to grab what there is to be grabbed. Focus on really interested and interesting people and stop wasting your time just for the sake of social stats: your customer or buyer does not care about your Klout Index, he cares about the quality, price and service and, may be, about your real you. I know a lot of people with nice stats and no sales and I know even more people without stats and a solid online income :-). Don’t ask what you can do for the social network; ask what the social network can do for you!

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New Photo Publishing Hack

Yorgo Nestoridis — Thu, 06 Oct 2011 16:50:52 +0000

Original Article at New Photo Publishing Hack.

YORGOO Publishing aims for Google Top 10

YORGOO Publishing has a solid reputation to reach your desired Google Top 10 Position with most any text content. Google’s improved image detection allows for similar semantic exploitation of photo content as for text. In collaboration with Semiomantics, YORGOO Publishing has developed a revolutionary concept for Photo Publishing aiming for high Visibility on Google Search as well as on Google Image Search. The Photo Publishing service by YORGOO Publishing will be available later this month.

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google photo hack

Global Sports US Logo Reviewed

Yorgo Nestoridis — Thu, 06 Oct 2011 10:33:03 +0000

Original Article at Global Sports US Logo Reviewed.

Global Sports US Logo

For the purpose of creating an animated version of the Global Sports US logo, it was necessary to partially redesign it and to vectorize it. The next step was then to take it to Adobe Premier Pro to animate it. Listen Up Londow, who are doing video clips for Global, requested a simple rotation every 20 seconds.

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Good Bye Steve Jobs

Yorgo Nestoridis — Thu, 06 Oct 2011 03:47:53 +0000

Original Article at Good Bye Steve Jobs.

RIP

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No related posts.

Il Volo — A breath of fresh Air

Yorgo Nestoridis — Wed, 05 Oct 2011 15:21:26 +0000

Original Article at Il Volo — A breath of fresh Air.

3 Italian Teenager make the Charts

A group of Italian teenagers Piero Barone (17), Ignazio Boschetto (16) and Gianluca Ginoble (16) aka Il Volo. Enjoy!

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Fresh Fish in Vouliagmeni

Empire Avenue a Review in 12 Chapters

Yorgo Nestoridis — Wed, 05 Oct 2011 09:01:03 +0000

Original Article at Empire Avenue a Review in 12 Chapters.

Empire Avenue the Sign-up Process

Empire Avenue the Sign-up Process

This post follows our previous intro to the Empire Avenue Review in 12 Chapters. When signing up with Empire Avenue, you will be prompted to select a Group of Interest or a Market Index as well as a Ticker Name. Both can be changed later, eventually at a cost.

The EA Market Index

You have a large choice to adhere to groups of interest, but you have to restrict yourself to one only. For the sake of this exercise, I selected “Photography : Digital”. Each of these Market Indexes has its own leader board, which allows you to monitor your progress compared to other players with similar interest.

My Experience with the Empire Avenue Market Index

Playing the game, I was progressing rather rapidly on the index, moving from the status of “Employee” to CFO and President, and then … Empire Avenue changed the rules and the index; with my relative progression I could have snapped the CEO within days, but as I said, the rules changed and about a week ago when I was President, the second seat after the CEO. The indexing was completely messed up for half a day, which triggered heated discussions in some internal community forums (during the mess I was temporarily relegated and the index had completely changed). EA then did a reset and came back with something which obviously prevented my dynamic growth but gave me back my President seat and a bigger distance to the CEO :-( On other indexes it was noticed as well, that some fast movers were slowed down or relegated. Of course EA has the right to change the rules at any time, it can however be frustrating, namely for people who perform well and ultimately blow some life into the program and keep it dynamic. The feeling remains: CEO positions may be arbitrarily protected … I cannot prove it. Never mind, I can always go and change my topic of interest and storm another hierarchy till … President :-).

The Ticker Name

I kept it short and sweet, “YORGO”. It’s easier to remember, also for your shareholders and easy to spell if you chat with people on the program. Others use their brand name and yet others huge long unpronounceable strings. The choice is yours, but my recommendation would be, keep it short and meaningful.

Conclusion

The sign-up procedure is smoot and easy and the program is very responsive. Unfortunately, newbies have no clue about the implications of their choices at this stage. On the other hand, a change of Index or ticker is possible later on. I cannot get rid of the suspicion that there is some power play going on behind the scenes in as much as top positions in the index are concerned. Let’s look at the set-up at our next chapter.

iPhone 4S in stead of iPhone 5

Yorgo Nestoridis — Wed, 05 Oct 2011 07:52:18 +0000

Original Article at iPhone 4S in stead of iPhone 5.

There is no iPhone 5

There is no iPhone 5

Steve Jobs obviously could not be the messenger of the bad news; there is no iPhone 5 at this time but an iPhone 4S as some call it. But then, there are some major improvements which will more than match the most recent releases namely from Samsung.

iPhone 4S new Features

The new features of this iPhone 4 upgrade include:

8 MP camera
1080p video
faster dual core A5 processor
improved battery (8 hours of talking over 3G, 9 hours of Websurfing over WiFi, 6 hours of surfing over 3G, 40 hours of listening to music.
Voice control SIRI
Workd on CDMA and GSM networks
improved download sprrd of up to 14.4 mb/sec
improved upload speed of up to 5.8 mb/sec
more storage, up to 64 GB
cheaper (64 GB version retails at $399, 32 GB at 299 and the 16 GB at $199)

Deceived expectations

No change in design
No edge to edge screen

Why an iPhone 4S

Because namely in the US users sit ona 2years contract and expect an upgrade to iPhone 5 for the end of their 2 years period. The upgrade becomes also neccessary to counter comprtitors’ products, such as the Samsung Galaxy SII, Droid Bionic or the HTC Evo 4G.

Why I will buy an iPhone 4G

I like particularly the speed and the storage as well of course as the new 8 MP camera which will be comparable to a point and shoot camera. Also it comes with a built in hybrid infrared filter, the kind of stuff you talk about in high-end dSLR cams. The camera will capture 73% more light and shoot 33% faster up to 2 pics per second. Finally, 12 year old son is eyeing my iPhone 4 he wants so badly, that i cannot resist but to gor for the 4S.

In General

Unless you are a tech and Apple freak or unless you have a kid like mine, there is no good reason to upgrade to the iPhone 4S since iPhone 4 users get also the iOS5 onto their phone; Siri is still in Beta and frankly, you could probably do without for another year. iPhone 4 Photos are already pretty good as you can see on my iPhone 4 Photo blog. Of course if you like to replace your old point and shot cam with a newer generation device, then the 200 bucks spent on an iPhone 4S could be anice alternative. What do you think, is it worth while to upgrade?

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Paul Allen’s Yacht Octopus

Yorgo Nestoridis — Tue, 04 Oct 2011 08:12:14 +0000

Original Article at Paul Allen’s Yacht Octopus.

You Paid for This!

Sure 200 Million Dollars was good money back in 2003 when Paul got his 127m (416ft) toy, considering the price of Windows and Office however, it was just pocket money. 2 Helicopters, 2 submarines, 60 staff … all financed by us … and parked this Summer in front of my house. He didn’t invite me for a drink mind you. Are you proud having paid for it? :-)

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Get the New Facebook Timeline Profile

Yorgo Nestoridis — Mon, 03 Oct 2011 03:38:46 +0000

Original Article at Get the New Facebook Timeline Profile.

Get the new Facebook Profile before your Friends

So, you cannot wait to get the new Facebook Profile? I understand you as FB looks kind of old and uncool. In any case, the release of the nice and clean Google + must have inspired Facebook. Even if Facebook still has to progress on ‘good taste’, it’s getting better and I even may once in a while login and follow up on some contacts.

How to get the New Facebook Profile

The easiest way is by joining tonight’s call at YORGO Live at 7 pm London time and we will do it together. Then of course you can do it yourself by following the steps here below. 1. Search FAcebook Developers and click : Create New App 2. Punch in a name, example: Fry a Buck 3. Enter the App Namespace, example: fry-a-buck 4. Go through the security check 5. From the manu to the left select Open Graph 6. Type in for example Fry and Buckinto the two respective fields 7. On the new page that opens, scroll to the bottom and SAVE. 8. Next page, scroll to the bottom and SAVE 9. Next page scroll to the bottom and Save and Finish 10. Head back to your profile and click on your name (top left) and you get the new Timeline Profile :-) Only developers who have also changed to the new profile will see your new profile for the time being, but of course you can allready take a screenshot and promote it on your blog :-).

YORGO

Greek Cat Relaxing

Waiting for Better Days

Status Update

Klout or Harvard

Harvard or Klout?

The Klout Report

Social Networks Status Quo

Social Profiles, Indexing and Klout

Education and Family Business

Changing Shopping Habits and Legal Frameworks

And what if the Consumption Driven Society evolves

Week-end at a Greek Hospital

The Children’s Hospital in Athens

Architecture and Impressions

Staff and Strikes

Parents take care of the kids

The System Works

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Empire Avenue a Review in 12 Chapters

Empire Avenue — Start Making Money

Building Income and Building Wealth on Empire Avenue

Goodwill and Aggressive Trading

Who to invest in?

How about trading losses

When to sell a share

Why not keep the high-flyers?

What if your growth slows down?

What else can you do for your shareholders and investments?

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Surya Ray — Image

Surya Ray Profile and Image

Contents

Surya Ray Image on Google

Surya Ray on Facebook Search

Surya Ray Image and Photo

Surya Ray Image or Photo

Conclusion

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Empire Avenue Changes

Empire Avenue Changes Again

Contents

Empire Avenue Old vs. New System

Empire Avenue rewards Re-tweets of Re-tweets

Empire Avenue’s real Problem

Boredom on Empire Avenue?

Empire Avenues privileges Large Portfolios and highly priced shares

What should be addressed by Empire Avenue Admin?

Finally: I like EA

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Surya Ray Storms Google

Surya Ray on Google

Surya Ray Domain

Surya Ray on Google’s Top 10

Surya Ray on Page 2

Surya Ray

Surya Ray

Surya Ray Website

Surya Ray on Google

Surya Ray on Semiomantics

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Search Engine Marketing and Social Network Marketing

Search Engine Marketing and Social Network Marketing

Contents

SEM and The new world order

SNM and the fear of getting lost

Building your Profile and Authority

Mapping, Metering and Measuring your Profile

How to build and take advantage of Social Profiles?

Schedule

Tickets

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Empire Avenue a Review in 12 Chapters

Set up your Account at Empire Avenue

Empire Avenue Set-up Sequence

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Photo Publishing

Photo Publishing at its Best

Photo Publishing on Social Networks

Visibility of Published Photos