You Brand Inc

It’s All About You

Scott Scanlon — Wed, 28 Jul 2010 16:01:54 +0000

The number one rule any marketer or business owner can realize when they have a product or service is that in the end we really just care about ourselves. Even if someone chooses to give their life in support of a cause ultimately we are motivated by selfish altruism. This is slightly misleading because it [...] No related posts.

3 Reasons People Buy

Scott Scanlon — Tue, 20 Jul 2010 12:35:50 +0000

Why do people choose to buy from you? There really are three reasons why people choose to buy from you. They buy to make money, to save money, or to reduce pain and frustration. Your job is to figure out which one of those reasons the person on the other side of the table is considering [...] Related posts:

Social Media and Online Engagement Articles

Scott Scanlon — Wed, 07 Jul 2010 15:51:26 +0000

The last few weeks I’ve gotten to put together quite a few pieces of content. Here is a quick overview of some of the articles I’ve put together: Social Media Strategy Here I’ve put together a special report, a video overview, and 4 core audio recordings on the three pillars of social media engagement. Those are acquisition, [...] Related posts:

Channeling Your Target Market

Scott Scanlon — Tue, 29 Jun 2010 12:59:48 +0000

It’s time to break out the candles, dim the lights and start chanting… then in an ominous voice ask how well do you know your customer or prospect? When the room starts to shake–the candles flicker then continue and ask the questions that’s going to spin your head completely around… what is the most effective [...] Related posts:

The Start of the Day and Email Social Integration

Scott Scanlon — Wed, 23 Jun 2010 16:25:47 +0000

There are generally three places people start their day–email, social network, or a portal/search engine. How can you connect with customers or prospects with the first two A recent report titled Digital Morning by ExactTarget and CoTweet reported that 93% of online consumers receive at least one permission based email a day. A more staggering number [...] Related posts:

Creating Content for Search, Advice on Link Building, and Synonyms

Scott Scanlon — Fri, 18 Jun 2010 11:48:49 +0000

Got to talk to Jeff Foster again and we covered some great information. Listen to the show below. We first talk about what type of things you should really be focusing on in the search engine world. How to create content and the elements that make up a great content strategy. Then we move on with the [...] Related posts:

Creating For the 10%

Scott Scanlon — Wed, 16 Jun 2010 11:43:28 +0000

I wanted to share some great insight I learned while listening to Russ Roberts on the EconTalk podcast interview his long time friend Gary Belsky, Editor-in-Chief at ESPN The Magazine. Towards the end of the interview Gary mentions: I tell staff be more of who you are and what you’d want to see as a sports [...] Related posts:

What’s Going On with Google with Jeff Foster

Scott Scanlon — Fri, 11 Jun 2010 14:16:58 +0000

In today’s show we talk with Jeff Foster from WebBizIdeas what is going on with Google. We talk about the latest release of Caffeine plus the past, present, and future of Google. Some of the questions we answer: What is Google Caffeine? Learn a little about Google basics. The key to your strategy going forward as the SE’s [...] Related posts:

Taking Advantage of the Spotlight Effect

Scott Scanlon — Tue, 08 Jun 2010 15:01:27 +0000

This might shock some you– and this is tough to tell you but you are not the center of the universe. At least not in the eyes of others. While this has been proven time and time again we still internally fall into this trap. People tend to assume their features and behaviors are more [...] Related posts:

Justification – The Secret to Concise Process and Effective Communication

The Vocal Minority

Scott Scanlon — Wed, 02 Jun 2010 11:45:52 +0000

One secret to capturing your market is to focus on a vocal minority in your market. Connect and deliver your product or service beyond their expectations. Done correctly this enables you a gateway into the rest of that vertical. These are the people in your vertical market that will spread the message—before you go deep [...] Related posts: