<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/862fb92595fe6497.css?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-91b2d14d0f678b80.js?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/><script src="/_next/static/chunks/vendors-cfe14cad718544d6.js?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD" async=""></script><script src="/_next/static/chunks/main-app-87f249b2b3b2689e.js?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD" async=""></script><script src="/_next/static/chunks/app/page-60090d89f93b9866.js?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD" async=""></script><script src="/_next/static/chunks/app/layout-5a2c150cec3ad59d.js?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD" async=""></script><link rel="preload" href="https://www.googletagmanager.com/gtag/js?id=G-JXY3NPHS3D" as="script"/><link rel="icon" href="/favicon.svg" type="image/svg+xml"/><link rel="icon" href="/favicon.ico" type="image/x-icon"/><title>Varun Shetty - Content, PR, and Digital Marketing expert</title><meta name="description" content="Content and communications systems for growth: Content &amp; SEO, PR &amp; communications, and digital marketing."/><script src="/_next/static/chunks/polyfills-78c92fac7aa8fdd8.js?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD" noModule=""></script></head><body><header class="sticky top-0 z-50 bg-white/70 backdrop-blur border-b"><div class="container py-3 flex items-center justify-between"><a class="font-serif text-lg no-underline" href="/">Varun Shetty</a><nav class="hidden md:flex gap-8 items-center text-sm"><div class="relative"><a class="no-underline hover:text-[var(--acc)] transition-colors flex items-center gap-1" href="/work">Work<svg class="w-3 h-3 transition-transform " fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M19 9l-7 7-7-7"></path></svg></a></div><a class="no-underline" href="/about">About</a><a class="no-underline" href="/contact">Contact</a></nav><button class="md:hidden px-3 py-2 border rounded-lg" aria-label="Open menu">Menu</button></div></header><main class="container"><section class="container py-10 relative"><div class="absolute top-0 left-0 right-0 ink-line"></div><div class="grid lg:grid-cols-2 gap-8 items-stretch"><div class="hero-wrap p-10 md:p-14 relative overflow-hidden"><div class="absolute inset-0 bg-gradient-to-br from-blue-50/20 via-transparent to-blue-50/10"></div><div class="relative z-10"><div class="flex items-center gap-2 mb-4"><div class="w-2 h-2 bg-[var(--acc)] rounded-full"></div><p class="text-sm text-muted">Hi! I&#x27;m Varun.</p></div><h1 class="mt-3 font-serif text-[2.5rem] leading-tight md:text-[3.25rem] max-w-3xl text-[var(--ink)]">I take you from idea to clear positioning in<!-- --> <span class="relative inline-block"><span class="text-highlight">10 days</span></span>.</h1><p class="mt-4 max-w-2xl text-muted">I turn concepts into content, comms, and digital engines that scale without drama.</p></div></div><div><div class="hero-wrap p-10 md:p-14 relative overflow-hidden h-full"><div class="absolute inset-0 bg-gradient-to-br from-blue-50/20 via-transparent to-blue-50/10"></div><div class="relative z-10 h-full flex flex-col"><div class="flex items-center gap-2 mb-6"><div class="w-2 h-2 bg-[var(--acc)] rounded-full"></div><h3 class="font-medium text-sm text-muted">Quick Start</h3></div><div class="space-y-4 flex-1"><a class="block group/item" href="/work/pr"><div class="flex items-center justify-between p-4 rounded-xl hover:bg-[var(--acc)] hover:text-[var(--acc-ink)] transition-all duration-200 border border-transparent hover:border-[var(--acc)]/20"><div class="flex-1"><div class="font-semibold text-base mb-1"><span>Let&#x27;s<!-- --> </span><span>talk<!-- --> </span><span><span class="relative">comms<svg class="absolute -bottom-1 left-0 w-full h-2" viewBox="0 0 100 8" preserveAspectRatio="none"><path d="M2,6 Q25,2 50,4 T98,3" stroke="var(--acc)" stroke-width="2" fill="none"></path></svg></span></span></div><div class="text-sm text-muted group-hover/item:text-[var(--acc-ink)]/70 transition-colors">PR &amp; Communications</div></div><div class="text-xl text-[var(--ink)] group-hover/item:text-[var(--acc-ink)] transition-colors ml-3">→</div></div></a><a class="block group/item" href="/work/content-and-seo"><div class="flex items-center justify-between p-4 rounded-xl hover:bg-[var(--acc)] hover:text-[var(--acc-ink)] transition-all duration-200 border border-transparent hover:border-[var(--acc)]/20"><div class="flex-1"><div class="font-semibold text-base mb-1"><span>Let&#x27;s<!-- --> </span><span>talk<!-- --> </span><span><span class="relative">content<svg class="absolute -bottom-1 left-0 w-full h-2" viewBox="0 0 100 8" preserveAspectRatio="none"><path d="M2,6 Q25,2 50,4 T98,3" stroke="var(--acc)" stroke-width="2" fill="none"></path></svg></span></span></div><div class="text-sm text-muted group-hover/item:text-[var(--acc-ink)]/70 transition-colors">Content marketing &amp; SEO</div></div><div class="text-xl text-[var(--ink)] group-hover/item:text-[var(--acc-ink)] transition-colors ml-3">→</div></div></a><a class="block group/item" href="/work/digital-marketing"><div class="flex items-center justify-between p-4 rounded-xl hover:bg-[var(--acc)] hover:text-[var(--acc-ink)] transition-all duration-200 border border-transparent hover:border-[var(--acc)]/20"><div class="flex-1"><div class="font-semibold text-base mb-1"><span>Let&#x27;s<!-- --> </span><span>talk<!-- --> </span><span><span class="relative">digital<svg class="absolute -bottom-1 left-0 w-full h-2" viewBox="0 0 100 8" preserveAspectRatio="none"><path d="M2,6 Q25,2 50,4 T98,3" stroke="var(--acc)" stroke-width="2" fill="none"></path></svg></span></span></div><div class="text-sm text-muted group-hover/item:text-[var(--acc-ink)]/70 transition-colors">Digital Marketing</div></div><div class="text-xl text-[var(--ink)] group-hover/item:text-[var(--acc-ink)] transition-colors ml-3">→</div></div></a></div><div class="mt-6 pt-4 border-t border-gray-100"><div class="flex flex-col sm:flex-row justify-center gap-3"><a href="/contact" class="btn btn-primary group relative overflow-hidden"><span class="relative z-10">Write to me</span></a><a href="https://calendly.com/varun-shetty2893/30min" target="_blank" rel="noopener noreferrer" class="btn btn-primary group relative overflow-hidden"><span class="relative z-10">Schedule a call</span></a></div></div></div></div></div></div></section><section class="container py-10"><h2 class="section-title text-2xl">Who I’ve helped</h2><div class="mt-4 overflow-hidden"><div class="marquee flex gap-6"><div class="marquee-track flex gap-6"><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="ESPNcricinfo" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fespncricinfo.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fespncricinfo.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fespncricinfo.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Dream11" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fdream11.jpg&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fdream11.jpg&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fdream11.jpg&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="FanCode" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Ffancode.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Ffancode.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Ffancode.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Catena Media" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fcatena.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fcatena.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fcatena.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="ISL" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fisl.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fisl.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fisl.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Porter" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fporter.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fporter.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fporter.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Preseasoned (Altletics)" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fpreseasoned.webp&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fpreseasoned.webp&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fpreseasoned.webp&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Your Wordsmiths" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fyour-wordsmiths.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fyour-wordsmiths.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fyour-wordsmiths.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Hexon Global" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fhexon.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fhexon.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fhexon.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="FanCraze" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Ffancraze.jpg&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Ffancraze.jpg&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Ffancraze.jpg&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Hegde Dental Clinic" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fhegde-dental.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fhegde-dental.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fhegde-dental.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Talaga by Mir" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Ftalaga.jpg&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Ftalaga.jpg&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Ftalaga.jpg&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="ESPNcricinfo" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fespncricinfo.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fespncricinfo.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fespncricinfo.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Dream11" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fdream11.jpg&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fdream11.jpg&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fdream11.jpg&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="FanCode" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Ffancode.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Ffancode.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Ffancode.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Catena Media" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fcatena.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fcatena.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fcatena.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="ISL" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fisl.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fisl.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fisl.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Porter" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fporter.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fporter.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fporter.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Preseasoned (Altletics)" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fpreseasoned.webp&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fpreseasoned.webp&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fpreseasoned.webp&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Your Wordsmiths" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fyour-wordsmiths.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fyour-wordsmiths.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fyour-wordsmiths.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Hexon Global" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fhexon.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fhexon.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fhexon.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="FanCraze" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Ffancraze.jpg&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Ffancraze.jpg&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Ffancraze.jpg&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Hegde Dental Clinic" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fhegde-dental.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fhegde-dental.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fhegde-dental.png&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="flex items-center justify-center p-3 bg-white border rounded-xl h-16 w-40 shrink-0"><img alt="Talaga by Mir" loading="lazy" width="160" height="48" decoding="async" data-nimg="1" class="h-8 w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Ftalaga.jpg&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Ftalaga.jpg&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Ftalaga.jpg&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div></div></div></div></section><section class="container py-10 relative"><div class="absolute top-0 left-0 right-0 ink-line"></div><h2 class="section-title text-2xl">What I do</h2><div class="grid md:grid-cols-3 gap-5 mt-5"><div class="card p-7 relative overflow-hidden"><div class="absolute top-0 left-0 right-0 h-1 gradient-edge-top"></div><div class="badge pill-position">PR &amp; Communications</div><h3 class="font-serif text-2xl mt-3 text-[var(--ink)]">Brand messaging, thought leadership</h3><div class="mt-4 flex items-center gap-3"><div class="h-10 w-28 flex items-center justify-center bg-white border rounded-md overflow-hidden group cursor-pointer" title="Your Wordsmiths"><img alt="Your Wordsmiths" loading="lazy" width="112" height="40" decoding="async" data-nimg="1" class="h-8 w-auto object-contain group-hover:scale-105 transition-transform duration-200" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fyour-wordsmiths.png&amp;w=128&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fyour-wordsmiths.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fyour-wordsmiths.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="h-10 w-28 flex items-center justify-center bg-white border rounded-md overflow-hidden group cursor-pointer" title="Hexon Global"><img alt="Hexon Global" loading="lazy" width="112" height="40" decoding="async" data-nimg="1" class="h-8 w-auto object-contain group-hover:scale-105 transition-transform duration-200" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fhexon.png&amp;w=128&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fhexon.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fhexon.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="h-10 w-28 flex items-center justify-center bg-white border rounded-md overflow-hidden group cursor-pointer" title="FanCraze"><img alt="FanCraze" loading="lazy" width="112" height="40" decoding="async" data-nimg="1" class="h-8 w-auto object-contain group-hover:scale-105 transition-transform duration-200" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Ffancraze.jpg&amp;w=128&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Ffancraze.jpg&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Ffancraze.jpg&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div></div><div class="mt-6"><a class="btn no-underline hover:bg-[var(--acc)] hover:text-[var(--acc-ink)] transition-all" href="/work/pr">Case studies ↗</a></div></div><div class="card p-7 relative overflow-hidden"><div class="absolute top-0 left-0 right-0 h-1 gradient-edge-top"></div><div class="badge pill-visibility">Content &amp; SEO</div><h3 class="font-serif text-2xl mt-3 text-[var(--ink)]">Funnel analysis, writing, scripts, newsletters, SEO</h3><div class="mt-4 flex items-center gap-3"><div class="h-10 w-28 flex items-center justify-center bg-white border rounded-md overflow-hidden group cursor-pointer" title="ESPNcricinfo"><img alt="ESPNcricinfo" loading="lazy" width="112" height="40" decoding="async" data-nimg="1" class="h-8 w-auto object-contain group-hover:scale-105 transition-transform duration-200" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fespncricinfo.png&amp;w=128&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fespncricinfo.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fespncricinfo.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="h-10 w-28 flex items-center justify-center bg-white border rounded-md overflow-hidden group cursor-pointer" title="Porter"><img alt="Porter" loading="lazy" width="112" height="40" decoding="async" data-nimg="1" class="h-8 w-auto object-contain group-hover:scale-105 transition-transform duration-200" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fporter.png&amp;w=128&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fporter.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fporter.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="h-10 w-28 flex items-center justify-center bg-white border rounded-md overflow-hidden group cursor-pointer" title="Dream11"><img alt="Dream11" loading="lazy" width="112" height="40" decoding="async" data-nimg="1" class="h-8 w-auto object-contain group-hover:scale-105 transition-transform duration-200" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fdream11.jpg&amp;w=128&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fdream11.jpg&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fdream11.jpg&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div></div><div class="mt-6"><a class="btn no-underline hover:bg-[var(--acc)] hover:text-[var(--acc-ink)] transition-all" href="/work/content-and-seo">Case studies ↗</a></div></div><div class="card p-7 relative overflow-hidden"><div class="absolute top-0 left-0 right-0 h-1 gradient-edge-top"></div><div class="badge pill-digital">Digital Marketing</div><h3 class="font-serif text-2xl mt-3 text-[var(--ink)]">PPC, websites, UX copy, offline → online journeys</h3><div class="mt-4 flex items-center gap-3"><div class="h-10 w-28 flex items-center justify-center bg-white border rounded-md overflow-hidden group cursor-pointer" title="Hegde Dental Clinic"><img alt="Hegde Dental Clinic" loading="lazy" width="112" height="40" decoding="async" data-nimg="1" class="h-8 w-auto object-contain group-hover:scale-105 transition-transform duration-200" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Fhegde-dental.png&amp;w=128&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Fhegde-dental.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Fhegde-dental.png&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div><div class="h-10 w-28 flex items-center justify-center bg-white border rounded-md overflow-hidden group cursor-pointer" title="Talaga by Mir"><img alt="Talaga by Mir" loading="lazy" width="112" height="40" decoding="async" data-nimg="1" class="h-8 w-auto object-contain group-hover:scale-105 transition-transform duration-200" style="color:transparent" srcSet="/_next/image?url=%2Flogos%2Ftalaga.jpg&amp;w=128&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1x, /_next/image?url=%2Flogos%2Ftalaga.jpg&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2x" src="/_next/image?url=%2Flogos%2Ftalaga.jpg&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div></div><div class="mt-6"><a class="btn no-underline hover:bg-[var(--acc)] hover:text-[var(--acc-ink)] transition-all" href="/work/digital-marketing">Case studies ↗</a></div></div></div></section><section class="container py-10 relative"><div class="absolute top-0 left-0 right-0 ink-line"></div><div class="absolute bottom-0 left-0 right-0 ink-line"></div><div class="grid md:grid-cols-2 gap-12 items-start"><div class="relative md:order-2"><div class="ink-line-vertical absolute left-0 top-0 bottom-0 hidden md:block"></div><div class="md:pl-8"><h2 class="section-title text-3xl mb-6">Why me</h2><p class="text-muted text-lg leading-relaxed">I&#x27;m a full-stack content and comms expert, and a product and design generalist. I have worked across all content formats and understand the first principles of content-based interactions.</p><div class="hidden md:flex flex-col sm:flex-row justify-center gap-3 mt-8"><a href="/contact" class="btn btn-primary group relative overflow-hidden"><span class="relative z-10">Write to me</span></a><a href="https://calendly.com/varun-shetty2893/30min" target="_blank" rel="noopener noreferrer" class="btn btn-primary group relative overflow-hidden"><span class="relative z-10">Schedule a call</span></a></div></div></div><div class="space-y-6 md:order-1"><div class="card p-6 rounded-2xl relative overflow-hidden group hover:shadow-lg transition-all duration-300"><div class="absolute top-0 left-0 right-0 h-1 gradient-edge-top"></div><div class="relative z-10"><h3 class="font-medium text-lg relative inline-block">Speed<svg class="absolute -bottom-1 left-0 h-2" viewBox="0 0 100 8" preserveAspectRatio="none" style="width:100%"><path d="M2,6 Q25,2 50,4 T98,3" stroke="var(--acc)" stroke-width="2" fill="none"></path></svg></h3><p class="text-muted mt-2">Clear positioning and rollout plan in 10 days.</p></div></div><div class="card p-6 rounded-2xl relative overflow-hidden group hover:shadow-lg transition-all duration-300"><div class="absolute top-0 left-0 right-0 h-1 gradient-edge-top"></div><div class="relative z-10"><h3 class="font-medium text-lg relative inline-block">Voice<svg class="absolute -bottom-1 left-0 h-2" viewBox="0 0 100 8" preserveAspectRatio="none" style="width:100%"><path d="M2,6 Q25,2 50,4 T98,3" stroke="var(--acc)" stroke-width="2" fill="none"></path></svg></h3><p class="text-muted mt-2">Journalist‑trained, exec‑ready writing.</p></div></div><div class="card p-6 rounded-2xl relative overflow-hidden group hover:shadow-lg transition-all duration-300"><div class="absolute top-0 left-0 right-0 h-1 gradient-edge-top"></div><div class="relative z-10"><h3 class="font-medium text-lg relative inline-block">Systems<svg class="absolute -bottom-1 left-0 h-2" viewBox="0 0 100 8" preserveAspectRatio="none" style="width:100%"><path d="M2,6 Q25,2 50,4 T98,3" stroke="var(--acc)" stroke-width="2" fill="none"></path></svg></h3><p class="text-muted mt-2">Experience from the most intense content engines in the country.</p></div></div><div class="card p-6 rounded-2xl relative overflow-hidden group hover:shadow-lg transition-all duration-300"><div class="absolute top-0 left-0 right-0 h-1 gradient-edge-top"></div><div class="relative z-10"><h3 class="font-medium text-lg relative inline-block">Industry-agnostic<svg class="absolute -bottom-1 left-0 h-2" viewBox="0 0 100 8" preserveAspectRatio="none" style="width:100%"><path d="M2,6 Q25,2 50,4 T98,3" stroke="var(--acc)" stroke-width="2" fill="none"></path></svg></h3><p class="text-muted mt-2">If it can be researched, it can be written.</p></div></div></div></div><div class="flex md:hidden justify-center mt-8"><div class="flex flex-col sm:flex-row gap-3"><a href="/contact" class="btn btn-primary group relative overflow-hidden"><span class="relative z-10">Write to me</span></a><a href="https://calendly.com/varun-shetty2893/30min" target="_blank" rel="noopener noreferrer" class="btn btn-primary group relative overflow-hidden"><span class="relative z-10">Schedule a call</span></a></div></div></section><section class="container py-12 relative"><div class="absolute top-0 left-0 right-0 ink-line"></div><div class="grid md:grid-cols-3 gap-8 items-center"><div class="md:col-span-2"><h3 class="font-serif text-[2rem] text-[var(--ink)]">Journalist-trained operator across <span class="text-highlight">positioning</span>, content &amp; comms.</h3><p class="mt-3 text-muted max-w-2xl">I help teams turn messy ideas into clear narratives, systems, and metrics. Two stints at ESPN, hands-on startup ops, and leadership ghostwriting across the Middle East.</p><div class="mt-5"><a href="/about" class="btn btn-primary group relative overflow-hidden"><span class="relative z-10">Full story</span></a></div></div><div class="card rounded-2xl overflow-hidden h-64 relative"><div class="absolute top-0 left-0 right-0 h-1 gradient-edge-top z-10"></div><img alt="Varun Shetty portrait" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 768px) 33vw, 100vw" srcSet="/_next/image?url=%2Fimages%2Fportrait.jpg&amp;w=256&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 256w, /_next/image?url=%2Fimages%2Fportrait.jpg&amp;w=384&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 384w, /_next/image?url=%2Fimages%2Fportrait.jpg&amp;w=640&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 640w, /_next/image?url=%2Fimages%2Fportrait.jpg&amp;w=750&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 750w, /_next/image?url=%2Fimages%2Fportrait.jpg&amp;w=828&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 828w, /_next/image?url=%2Fimages%2Fportrait.jpg&amp;w=1080&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1080w, /_next/image?url=%2Fimages%2Fportrait.jpg&amp;w=1200&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1200w, /_next/image?url=%2Fimages%2Fportrait.jpg&amp;w=1920&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 1920w, /_next/image?url=%2Fimages%2Fportrait.jpg&amp;w=2048&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 2048w, /_next/image?url=%2Fimages%2Fportrait.jpg&amp;w=3840&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD 3840w" src="/_next/image?url=%2Fimages%2Fportrait.jpg&amp;w=3840&amp;q=75&amp;dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD"/></div></div></section><section class="container py-12 relative"><div class="absolute top-0 left-0 right-0 ink-line"></div><div class="absolute bottom-0 left-0 right-0 ink-line"></div><div class="card p-8 rounded-2xl flex flex-col md:flex-row items-center justify-between gap-4 relative overflow-hidden"><div class="absolute top-0 left-0 right-0 h-1 gradient-edge-top"></div><div class="relative z-10"><h3 class="font-serif text-2xl text-[var(--ink)]">Let&#x27;s collaborate</h3><p class="text-muted">Projects, advisory, or a quick sanity check. Happy to help.</p></div><div class="flex flex-col sm:flex-row gap-3 relative z-10"><a href="/contact" class="btn btn-primary">Write to me</a><a href="https://calendly.com/varun-shetty2893/30min" target="_blank" rel="noopener noreferrer" class="btn btn-primary">Schedule a call</a></div></div></section></main><footer class="border-t mt-16"><div class="container py-10 text-sm text-muted text-center"><p>© <!-- -->2026<!-- --> Varun Shetty</p></div></footer><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><!--/$--><script src="/_next/static/chunks/webpack-91b2d14d0f678b80.js?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/css/862fb92595fe6497.css?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD\",\"style\"]\n"])</script><script>self.__next_f.push([1,"2:I[5751,[],\"\"]\n4:I[231,[\"931\",\"static/chunks/app/page-60090d89f93b9866.js?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD\"],\"\"]\n5:I[3588,[\"931\",\"static/chunks/app/page-60090d89f93b9866.js?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD\"],\"default\"]\n6:I[8173,[\"931\",\"static/chunks/app/page-60090d89f93b9866.js?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD\"],\"Image\"]\n7:I[332,[\"931\",\"static/chunks/app/page-60090d89f93b9866.js?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD\"],\"default\"]\n8:I[4080,[\"185\",\"static/chunks/app/layout-5a2c150cec3ad59d.js?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD\"],\"\"]\n9:I[8599,[\"185\",\"static/chunks/app/layout-5a2c150cec3ad59d.js?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD\"],\"default\"]\na:I[9275,[],\"\"]\nb:I[1343,[],\"\"]\nc:I[6770,[\"185\",\"static/chunks/app/layout-5a2c150cec3ad59d.js?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD\"],\"Analytics\"]\ne:I[6130,[],\"\"]\nf:[]\n"])</script><script>self.__next_f.push([1,"0:[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/862fb92595fe6497.css?dpl=dpl_FPMbdTkU68YDV4EQDd8W6AwPH6qD\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"$L2\",null,{\"buildId\":\"587_r9xNzTOCy_h4Cu_Y1\",\"assetPrefix\":\"\",\"initialCanonicalUrl\":\"/\",\"initialTree\":[\"\",{\"children\":[\"__PAGE__\",{}]},\"$undefined\",\"$undefined\",true],\"initialSeedData\":[\"\",{\"children\":[\"__PAGE__\",{},[[\"$L3\",[[\"$\",\"section\",null,{\"className\":\"container py-10 relative\",\"children\":[[\"$\",\"div\",null,{\"className\":\"absolute top-0 left-0 right-0 ink-line\"}],[\"$\",\"div\",null,{\"className\":\"grid lg:grid-cols-2 gap-8 items-stretch\",\"children\":[[\"$\",\"div\",null,{\"className\":\"hero-wrap p-10 md:p-14 relative overflow-hidden\",\"children\":[[\"$\",\"div\",null,{\"className\":\"absolute inset-0 bg-gradient-to-br from-blue-50/20 via-transparent to-blue-50/10\"}],[\"$\",\"div\",null,{\"className\":\"relative z-10\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex items-center gap-2 mb-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-2 h-2 bg-[var(--acc)] rounded-full\"}],[\"$\",\"p\",null,{\"className\":\"text-sm text-muted\",\"children\":\"Hi! 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