Your Business Wisdom

FUNDAMENTALS DON'T CHANGE, BUT DELIVERY DOES...

2009-11-12T09:45:14-05:00

While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing do not. In this excerpted video from a live staging of the classic McGraw-Hill "Man in the Chair" ad at the Business Marketing...

GOOGLE LOCAL BUSINESS INTRODUCTION

2009-10-23T16:30:22-04:00

Google Local Business Center Introduction Just in case you missed this in my previous post. Good Luck and Happy Marketing, Need Help With Local Search, Contact Us Today

"LOCAL" BUSINESSES, NEED "LOCAL" HELP!

2009-10-23T16:10:29-04:00

Why? Consider this vital information. . . 46% of local searchers make in-store visits, according to data released to eMarketer by TMP Directional Marketing and comScore. The number is up 12% over last year. Meanwhile, for "general searches," 34% visited...

TWENTY WAYS TO TWEET YOUR BUSINESS

2009-10-14T19:00:00-04:00

No pun intended to Paul Simon, in 50 Ways to Leave Your Lover. . .but here is my take. . . "Should I, and how can I use Twitter for business"is one of the top 10 questions I regularly receive....

THAT 4 LETTER WORK. . .A 'CUSS, YOU TELL ME!

2009-10-12T10:30:00-04:00

You’re starting a business, you must be crazy that’s so risky! You want to start a business, how much risk can you take? You’ve got to be nuts to quit your job and start a business, why take the risk?...

GREAT CUSTOMER SERVICE, IS NOT ENOUGH!

2009-10-09T11:18:15-04:00

These days—especially with all the competition on the Web—if you want people to buy from you instead of the other guy, you’d better give them a sound reason to do so. Otherwise they probably won't. In fact, no explaining what...

A PICTURE IS WORTH A 1000 "SEARCH" WORDS!

2009-10-08T15:30:00-04:00

Checklist for Image Search Optimization Nowadays, professional search engine optimizers give much greater attention to image search visibility. Image search optimization is especially interesting to website owners or publishers with a particularly visual product (for example, art galleries, clothes designers,...

HOW TO, "YOUR" TUBE!

2009-10-08T12:00:00-04:00

YouTube ranks only behind Google in the number of searches on its site. This is according to comScore. the Internet measurement and analysis firm. That means there are more searches on YouTube than on Yahoo! search, or Bing, or Ask.com....

AM I IN TROUBLE FOR BEING A SHILL ??

2009-10-07T11:06:47-04:00

Ok, so here is the deal. I really, really like going to the AB&G for lunch and dinner. If you have not had the opportunity you MUST go. The food & service are TOP quality, and the prices are great!...

NOT ALL CLIENTS ARE CREATED EQUAL

2009-09-24T14:34:42-04:00

We've all been taught the golden rule--the customer is always right! It's a nice concept. And, most companies who tout it do so because they are trying to convince themselves that they provide exceptional service. Unfortunately what this ends up...

GET YOUR BUSINESS ON THE GOOGLE MAP- FREE

2009-09-23T10:32:47-04:00

In this post, we'll show you how to ensure your business locations can be found on Google, and then we'll show you how to go a step further by promoting your locations with AdWords location extensions. Best of all it...

IMPROVE YOUR SITE in 3 HOURS or LESS

2009-09-10T15:42:41-04:00

5 Steps in 3 Hours or Less to Improve Your Website Simple Steps to Improve Website Usability #1 Eliminate the "Techno Geek Talk" Don’t assume that all of your website visitors are going to understand your industry lingo and acronyms....

SEARCH ENGINE INSIGHT, HOW TO IMPROVE POSITION

2009-09-04T09:58:01-04:00

We are regularly asked how does one improve their site's rankings in search engines. We have written on this subject a number of times but here is another viewpoint. CANDLES AND SUCH .COM is a website run quite frugally by...

MARKETING "THE MOST INTERESTING MAN IN THE WORLD"!

2009-09-02T16:20:12-04:00

I love the Dos Equis ad campaign featuring “The Most Interesting Man in the World,” also known as journeyman television actor Jonathan Goldsmith. The ads are very much modeled after Chuck Norris facts, featuring absurd statements of the man’s grandeur,...

CONSIDERING SOCIAL MEDIA, CONSIDER THIS!

2009-08-31T09:06:11-04:00

Wondering if "social media" is for you? Check out this video. The numbers are impressive, and perhaps more so when you consider the challenge of reaching "the next generation" (or, another way of thinking about this is "your kids"). While...

WORD OF MOUTH IS NOW CALLED SOCIAL MEDIA

2009-08-23T10:36:21-04:00

The Long Time Tested & Traveled Concept Of “Word Or Mouth” Marketing Is Now Channeled Within Social Media Many clients are asking me - "What Should We Be Doing in Social Media". . . ? These are a few of...

GUERILLA MARKETING MEETS "X GAMES"

2009-08-12T10:08:50-04:00

,Or shall I say XXX Games. . . MSI Computer manufacturer is doing a big promotional push for a series of notebooks called the X-Slim. As you might expect, their big selling point is their size: they’re less than 3...

LESSSONS FROM A 7 YEAR OLD

2009-08-07T14:51:22-04:00

My White Lie Yesterday, I was talking with my 7-year old granddaughter. We were discussing her first grade class and her teacher. She mentioned the teacher always gives them Lessons, and always talks about Rules. She asked Poppi (affection term...

ARE YOU DISCONNECTING?

2009-08-06T12:06:23-04:00

The BIG DISCONNECT This happens all the time in business to business sales, in service marketing, in getting along with your boss and even in hiring someone. One side thinks they have figured out a solution. They spend a long...

ENTREPRENEUR REALITY CHECK

2009-08-02T16:25:05-04:00

Ah, the life of an entrepreneur. Come up with a business idea, write your business plan, line up a bunch of venture funding, and retire to a private island a few short years later when you go public. If you’re...

EMAIL MARKETING - TEN REASONS YOU SHOULD CONSIDER!

2009-08-01T08:57:28-04:00

Ten Reasons Your Biz Should be Using Email Marketing 1. To Build Trust Since you'll be sending informational, focused, email communication, you will begin building trust with those on your list. They will come to know you as a valuable...

GOOGLE FOR LOCAL BUSINESSES FREE SEARCH TOOLS

2009-07-28T14:16:35-04:00

The Google Local Business Center is a must visit for business in general, but certainly for businesses attempting to attract customer in their local community. As you may know, Google allows you to add your business to a directory and...

UNDERSTAND: NO ONE CARES ABOUT YOU!

2009-07-27T17:09:53-04:00

In less than 2 short minutes this video summarizes on-line marketing vs. traditional advertising. A short video that requires long thought Good Luck and Happy Marketing

WHAT IS A GREAT IDEA?

2009-07-25T14:21:22-04:00

There is one question I seemed to be asked almost daily, and it always starts with a preface; . . .“I have a 'great' idea for a business.…and No one has ever done it before…and, I know it will be...

NOW, GET STATS FOR YOUR YOUTUBE VIDEOS

2009-07-23T08:28:27-04:00

When you upload a video to YouTube, you get access to YouTube Insight, a FREE powerful analytics tool that shows you a bunch of interesting metrics about your video: who’s watching it, where, its ratings, total number of views and...

THINK WRONG & YOUR FISH WILL STINK!

2009-07-22T10:34:00-04:00

You have probably seen it. The fish store owner sees a decline in business, so they have less money to spend on upkeep and inventory, so they keep the fish a bit longer and don't clean up as often, so...

FACEBOOK FOR BUSINESS, SETUP GUIDE

2009-07-21T13:01:50-04:00

Facebook is no longer just a social media site for college age users. Now users of all ages are on Facebook and businesses are realizing the value in having a presence on there as well. Whether your business plans on...

The Internal Sale a New Method

2009-07-21T12:17:19-04:00

How do you get your boss to approve something, the customer service people to understand the pain a system is causing or the folks in engineering to see things your way? Powerpoint was invented for this precise function, and we...

Why Brand Matters!

2009-07-17T13:57:10-04:00

Building a Brand Regardless if you’ve been in business for years or are just getting started, building a brand for your company is critical for your business success. When we think of a brand the first thing that comes to...

GETTING YOUR PATENT. . .CONSIDER THIS!

2008-08-17T11:16:57-04:00

I was reading a forum thread on one of my favorite sites that discussed patents. I normally feel entrepreneurs should spend more time developing their business and marketing plans and less time worrying about how to get a patent. This...

SUCESSFULLY BEGIN YOUR WEBSITE

2008-07-27T09:46:43-04:00

Whispers to grow by, Basis of Building a Successful Website

The ESSENSE of GRASSROOTS MARKETING

2008-07-10T13:08:55-04:00

When you consider Web 2.0, consider Viral Marketing Campaigns! The Ad Marketing Guy did exactly that, and watch this success.

A FEW IDEAS on ADVERTISING

2008-06-28T17:00:14-04:00

Courtesy of Comedy Central As funny as this is, there is a lesson to be learned! Any ideas?

CREAT CLEAR PATHS for YOUR WEB VISITORS

2008-06-25T08:26:00-04:00

Helping my friend Judy with her new web design My friend Judy sent me an email about helping her on a redesign on a few of her landing pages. She gave me a few choices about what I liked, and...

ASK, Questions and Wisdom Whispers

2008-06-25T07:51:23-04:00

The Ask or Offer Info Page

TIPS for ONLINE-MARKETING

2008-06-23T09:57:00-04:00

Consider These for Your Online Business Below are a few the Ad Marketing Guy's favorite online marketing tips. This is in no way a full and complete list, but just a few you should consider in your quest to be...

A FEW CREATIVE MEN

2008-06-22T12:57:48-04:00

The Humor in this extends beyond the AdMarketing World.

THE PHOTO BOOTH

2008-06-22T12:42:35-04:00

This is Laugh Out Loud, Funny! Click on the triangle to activate.

COPYRIGHTING a WEBSITE

2008-06-21T09:18:00-04:00

To C or Not To C, that is the Question You cannot pickup a newspaper today or listen to a radio for any length of time without reading about an identity theft, or hearing about a company that protects you...

FREE SITE TOOLS

2008-06-19T21:00:00-04:00

Building Your Website, or Rebuilding Your Website ? Here are Free Tools You CANNOT Do Without Get Answers, Statistics, Analysis Others are Paying Thousands for, Free Directly from Google. Free Insight, Instruction and Input on Your Website Get a great...

GODFATHER Biz Lessons

2008-06-19T09:41:35-04:00

The Godfather on Business Business Marketing Wisdom from the Godfather as told by the Ad Marketing Guy The Ad Marketing Guy's favorite film is the Godfather, having seen it well over 100 times including GFII and GFIII. I feel that...

BUDGET IDEAS for Marketing

2008-06-18T16:17:29-04:00

Effective Marketing...on a Budget You don't need a huge budget to snare new customers—just effective marketing. Getting the world to beat a path to your door requires more than just a great idea. You need to let potential customers know...

the SEARCH ENGINE, that could

2008-06-16T17:32:08-04:00

We all know the story about the little engine that said; I think I can, I think I can, I think I can . . . NOW, the Ad Marketing Guy's Version is The little Website that said. . ....

Top 10 DO's and DON'Ts to START

2008-06-15T12:09:34-04:00

I consider these very simple but very effective considerations for your journey into being an entrepreneur. The road to success takes a lot of thought. Here are the Ad Marketing Guy's Top 10 Do's and Don'ts -Consider them wisely! THE...

LEADERSHIP

2008-06-15T10:20:38-04:00

Do you want to be the most successful leader in your field of expertise? Colin Powell, an American statesman and retired General in the United States Army offers his top 13 rules of leadership to help you become just that....

ARE YOU an ENTREPRENEUR?

2008-06-14T16:48:41-04:00

What is an ENTREPRENEUR? Entrepreneur [en·tre·pre·neur] (French). Literal translation, undertaker. Although the words innovator, proprietor, and capitalist are used in the same sense, there are subtle differences that make the term “entrepreneur “preferable. OK now go out and tell all...

NEED a Leg Up, Try "BOOT-STRAP Marketing"

2008-06-14T13:00:50-04:00

One of the most frequent questions I am asked; “I don't have a lot of money with which to market my small business. How can I grow it on a limited budget?” Consider Bootstrap Marketing as a means to get...

GOT IDEAS, Now What?

2008-06-13T17:03:53-04:00

Great ideas can strike any time, anywhere. Where will you be where your ideas hit? Usually it comes with a "This would be so much easier if...," or a "There ought to be a product that.. ." Either way it...

GROW Your Email List

2008-06-13T16:25:27-04:00

5 Ways to Grow Your Email Lists It is one of the number one questions we get asked, "How do I get a bigger email list?" It's a loaded question and the answer for us is simple, "It depends!" I...

THINK, Before You Email

2008-06-11T20:02:47-04:00

The Velocity of Information, The Good, The Bad The Ugly CAUTION!! Hitting the Send Button Can Be Hazardous to Your Business Health Before you hit send on that next email, perhaps you should run down Your Business Wisdom Check List,...