Conversation advancer of the week:

“How are you different”

Chocolate Chip Cookie Script

Answers why should I list with you versus another great agent. Or what makes you so good or why should I list with your company versus another?

Thanks so much for meeting with me and showing me your home.

I don’t know which point on this marketing plan is going to cause your home to sell but working them all together will make your home sell. For top dollar, in the right time and with the least stress (Use the Active Marketing Plan or your own plan – but something in writing is very helpful) and sell them on one point:

I could go through each of these points – I do them all extremely well for example

(You might explain MLS or the value of comments in the pictures)

Has anyone ever explained how our Multiple Listing Service Works (Do not abbreviate)? Well, the Multi list is a large database that every agent has access to. Right now there are X number of agents and probably 10% of them are working with a serious buyer who might be interested in a home like yours. If they can’t find anything exactly right the smart agents enter their leads parameters into some we call the prospect feature. And once I list your home and get it on the market with a great story, professional pictures, and a video there may be dozens who look at it when it gets on the market and a few that come by to see it and maybe even buy it in the first few days (not because we’re underpriced but because they were waiting for a home like yours to come on the market. Would you mind selling at a great price to a buyer that had been waiting for a home like yours to come on the market?

Or –

Every agent can add comments in the pictures section of the MLS but few do – and even fewer understand how to enter them so that you maximize the Googlebots search feature – you see Instead of saying you’ll love this home I say – this executive home is easy to entertain in and features a master on the main and is in the Milton Schoo district (all hot search keywords) – can you see how this little extra could get your home shown?

Over Time you’ll want to have a “script” for each of your points!

(Tell a story) I can explain each point and why I do it so well. It’s my passion. Lets pretend I’m a great baker and I go into detail as to why my flour is awesome, why my butter is the highest quality, why my sugar is the best, why the vanilla is so important, how the chocolate is delectable, how my oven is truly a marvel and how my baking stone is the perfect tool to cook the cookies correctly. But what you really want is a delicious chocolate chip cookie not an education into the science of cooking.

That’s what I do. I create delicious real estate transactions. I’ve closed over XXX homes and will sell yours too!

And I offer 24 hours cancellation

Does that sound like I’m confident I can sell your home?

So do you need to hear anything else from me or are you ready to get started?

search keywords) – can you see how this little extra could get your home shown?

Conversation advancer of the week:

We have to sell our house first . . .

• Got it -seems reasonable. So do you need to sell before you can buy?
• Would it help to know how much you could sell your current home for while you are looking for a new home?
• That’s very common. When would you like to move into your new home?
• Have you met with a lender to see if you qualify to buy a new home before you sell? Or do you need to sell your current home first?
• We have three specific strategies that might be of interest:
• 1) Late occupancy
• 2) Early Occupancy
• 3) Bridge Loan

• Canary in the coal mine? Pricey market prices are dropping!
• Even another reason affordable housing isn’t being built.
• Some good thoughts on pricing one-of-a-kind properties in this article.
• Send to everyone – Need another bedroom or guest house?
• Fractional Ownership – does it work in your area? Must be nice.

• How to buy a home in a tough buyers market. Some people don’t like the love letter idea – it works wonders for us. Send to your buyers!
• Different areas closing costs – they don’t break down who pays them (in Georgia its all on the buyer, in Hawaii its split. DC is unbelievable!) Share with your clients to “normalize” these costs! “At least you aren’t selling in DC!!”
• Markets that declined 1st Quarter 2019 (scroll down) Who knows what’s going on in Danville IL?
• Interesting Article to Send to all clients Cities are growing 
• Want this home in your neighbor?

• Fannie Maes Predictions: lack of supply a problem – easy money means prices rising in lower-priced markets.
• Supply and Demand – Investors buying homes squeezing out first-time homebuyers Vacancy rate lowest since 94
• Market-watch indicators – not enough inventory. 
• Interesting article on client followup – give them homework is a great point.
• Living Room Fads

• Americas Least affordable housing Markets #1 was a surprise.
• What a buyer should know about CC&R’s
• What a surprise! An expert says lower interest rates may lead to more house sales
• What to know before buying a vacation rental. 
• Fun Trivia 

Too often in real estate, we say we hate something – buyers, cold calling, other agents. Let’s work just for today on being known for being a light in our industry. -Mike