SIMULATION EXERCISE - 50 Ways to sell coffee

2021-02-12T13:10:00.001-08:00

A 2 DAY BUSINESS PLANNING SIMULATION EXERCISE

50 Ways to sell coffee

Make money with your knowledge and expertise of coffee.

It’s a popular beverage and there is a large (and growing) market

A lot of hard work and effort involved. There are no shortcuts to get-rich-quick

Brainstorm with your team to:

Prepare a Business Plan for a “concept” to sell coffee

Your coffee business concept should take into account

1. Design, ambiance, crockery etc

2. Coffee shop menu and other extra offerings

3. Customer experience and expectations in your target market

4. Your desired brand image and the niche market you wish to serve

5. You might need a permit and ensure compliance with local food laws

6. With a good strategy, you can have passive income or own a full-time business

7. Set up a website, choose a domain name and hosting, digital networking & marketing

8. Business model – for OR not for profit; cooperative OR corporation; franchise, multi-branch OR stand-alone?

Get Started on Your Business Plan – for a value investor

Entrepreneurship Workshop

Do a SWOT Analysis of your Business Plan

1. What is your business about?

________________________________________________________________________________

2. Who do I pay to get the job done? (Management & Team Bio)

________________________________________________________________________________

3. How does this business work? (Operations/User Experience)

________________________________________________________________________________

4. Where does this business belong? (Marketplace)

________________________________________________________________________________

5. Why is no other business doing thisdone? (Competition)

________________________________________________________________________________

6. How soon will investors know if it will make or lose their money? (To market strategy/road map)

________________________________________________________________________________

7. How much money is needed and for what? (Revenue)

________________________________________________________________________________

8. How much is needed to start the business? (The Ask)

________________________________________________________________________________

What is your Unique Value Proposition

1. Develop a cohesive concept from logo to layout and coffee quality

Some ideas to consider for your coffee business.

1. Sell Coffee Online

Flexible and easy to scale, build your brand, include coffee bags for single cup brewing just like tea bags

2. Start A Coffee Blog Or Coffee Gear Review Website

Share knowledge of coffee, recipes, or ideas; make recommendations; and help readers pick coffees from advertisers

3. Start A Coffee Cart

Brew a stunning cup of coffee; a great low cost mobile business at a busy location;

4. Roast And Sell Coffee Beans

Tap into demand for artisanal coffee roasters; coffee roasting which can be run online or offline through a catalogue

5. Get Into Coffee Dropshipping Business

Dropshipping online store where you (the seller) don’t maintain an active inventory or ship orders to consumers. Instead, you work with a manufacturer/roaster; forward orders to this supplier and they ship it directly to the customer; have a “white label” service which essentially means the supplier will put your business & logo on the packaging.

6. Sell Coffee Equipment And Trinkets

An online coffee-related business can sell coffee and related equipment and trinkets

7. Start A Coffee Podcast

Many people keep up with their interests through podcasts; share your knowledge of coffee brewing, equipment, and current trends; make it entertaining

8. Coffee And Flower Shop

Flowers are usually popular for events such as Valentines, birthdays, weddings, but coffee can be all year round

9. Coffee And Garden Nursery

Plants may be seasonal but it is great to enjoy coffee in an indoor garden all year round where you can have talks on indoor gardening

10. Coffee And Computer Repair

Customers and repair computers or get computing lessons or tips on how to use their technology while enjoying coffee and pastries

11. Coffee And Hair Salon

Good coffee is a great way to widen your customer base

12. Coffee & Cosmetics Shop

Pamper clients with body care and delicious coffee

13. Coffee And Bike Repair

Build a community of biking enthusiast with coffee to keep them chatting

14. Coffee And Laundromat

Make waiting for the washing to get done more interesting with coffee

15. Coffee And Shared Workspaces

For the freelancers looking for a place to do business and enjoy coffee .

16. Coffee And Children’s Indoor Play Gym

Parents can hang-out with other parents while their children enjoy activities.

17. Coffee And Fly Fishing Store

Everything for fishing and coffee too

18. Coffee And Photography Studio

Have photograph exhibitions, develop photos and give tips for photography over coffee

19. Coffee And Print Station
Have a coffee bar where people can come and get their printing done

20. Coffee And Bookstore

Coffee naturally goes with books

21. Coffee And Comic Book Store

Capture a particular demographics of coffee lovers

22. Coffee And Gaming Café

After the games it is just right to hangout with coffee and a meal

23. Coffee And Music Store

A retro vinyl record store and books and magazines on music go well with coffee and good store music

24. Coffee And Financial Services

Coffee relaxes clients seeking financial advice

25. Coffee And Art Gallery

Beautiful paints go with gourmet coffee

26. Coffee And Souvenir Shop

Great for tourist areas

27. Coffee And Newspaper Stand

Catch the morning grab and go crowd with coffee and sandwiches and more

28. Coffee And Indie Boutique

Create a relaxed atmosphere where customers and appreciate the clothing and shop at leisure

29. Coffee And Lingerie

Keep the partner happy while the lady does her shopping

30. Coffee And Pet Grooming

Get pets groomed while owners enjoy coffee and have special pet treats too.

31. Coffee And Pet Shop

This also a great place for owners to come and enjoy with their pets and to buy pet food for them

32. Coffee And Vet Clinic

Help pet owners worry less while their companions are being attended to.

33. Coffee And Language School

Those who are early for class or need to stay awhile with homework as well as Parents who drop off their children can all enjoy a place to sit, relax and spend time waiting comfortably.

34. Coffee & Tattoo Parlour

Provide a relaxing place for customers to discuss designs and the art work before or after a tattoo session

35. Coffee And Watch Store

A relaxed customer will spend more time exploring the different makes of watches and clocks on sale.

36. Coffee And Antique Store

Take them back to a nostalgic trip of things of old with bold coffee and traditional treats

37. Coffee And Furniture Store

Let customers tryout the furniture over a drink and meal

38. Coffee And Hobby Store

Let the creative juices flow over crafts and craft coffee

39. Coffee And Pottery Shop & School

Serve up coffee in uniquely designed crockery made in the store

40. Coffee And Board Games Café

Create a total experience of fun and games with great coffee and pastries

41. Coffee And Knitting Shop With Group Socials

Create knitting socials where you sell everything knitting with coffee

42. Coffee And Wine Shop

Draw them in the day with coffee and in the evening with wine

43. Coffee And Kites

A coffee shop that sells beautifully designed kites is a feast for the eyes

44. Coffee And Cigars

Create rooms for pleasure and relaxation for your customers

45. Coffee And Lamps

A show room café for relaxed shopping for lamps

46. Coffee And Real Estate Office

A cozy ambiance for discussing homes for sale

47. Coffee And Shoe Store

Style and fashion go well with gourmet coffee

48. Coffee And Musical Instruments

For the artistic community a great place for all things music

49. Coffee And New Age Store

Meditation, yoga and all accessories sold in a café setting

50. Coffee And Sports Stores

For the fitness and sports community a store to hangout in

RULES OF THE EXERCISE

YOU MAY

1. Take the “stone soup” approach

– coffee is just the 1^st ingredient for a conversation on what else can we sell to generate profit.

2. Forget the “stone soup”

– Let’s just start some other business which we have more knowledge about.

The Stone Soup

A traveler comes to a village, carrying an empty cooking pot. The villagers are unwilling to share their food stores with the hungry traveler. The traveler fills the pot with water from a nearby stream. He drops a stone in it, and places it over a fire. A villager becomes curious and asks what is he is doing.

The traveler says, he is making a very tasty "stone soup" and he is happy to share this with the villager. But the soup needs a little something extra to improve the flavour. The villager offers a few carrots, which is added to the soup. Another villager walks by, inquiring about the pot, and the traveler again mentions his stone soup which has not reached its full potential. The villager offers a little bit of seasoning. Then, more and more villagers walk by, each offering another ingredient. Finally, the traveler discreetly removes the (inedible) stone from the pot, and a delicious and nourishing pot of soup is enjoyed by the traveler and all the villagers.

MORAL of the story: When we share (ideas) we often can create something better.

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Biz Consulting

SIMULATION EXERCISE - 50 Ways to sell coffee

Seize opportunities ... 14 02 20

Commitment to your values 24 01 20

A Rotarian on Community & Business Leadership 2018

Rotary Mega Business Mixer 2018

by

Winnipeg Transcona Rotary Club

Customer Loyalty And High Growth

A High Quality Leadership Team

Create A High Performance Culture

Your Brand Your Identity

How To Build A Great Business

TAKING RISK FOR HIGHER GROWTH

Innovate To Sustain Competitiveness

Work Less Achieve More

Sustain Team High Performance

Leadership Stamina And Competitiveness

Build Customer Relationships

We Thank You Canada

Share Knowledge For High Growth

Expand and Grow Your Business

RITUALS FOR HIGH PERFORMANCE

Personalities

Your Brand Your Market Identity

Promenade Business Exchange April 28, 2017

Promenade Business Exchange March 31, 2017

Promenade Business Exchange March 24, 2017

Promenade Business Exchange St Patrick's Day, March 17, 2017