Internet Home Business Opportunities

What to Do When You Can’t Outrank Your Competition

John McRae — Sun, 13 May 2012 23:52:02 +0000

Depending on your niche there is always a chance that no matter what you do, you will never outrank your competition in the search results. It seems like no matter what link building strategies you are utilizing; your competition always stays one step ahead. This is a particularly common problem if you are competing against major brands that have much larger resources devoted to search engine optimization. Whenever you find yourself in the situation, the answer isn’t to give up on your website, but rather to find a way to beat your competition on other fronts.

1. Become More Relevant

Having highly relevant content on your website not only provides benefits in terms of search engine optimization, but can also help you maximize the visitors that you do get. The goal is to become more of an authority on the particular topic then your competition. This will help you garner more natural backlinks from people who view your website has the superior resource. When competing against companies with deep pockets, it is important that you leverage any opportunity to gain free back links.

2. Focus on Creating Interactions

Search engines love user generated content and can be a great way for you to naturally get more back links as well as attract new visitors. Social signals are a larger role than ever for search engines when they are ranking competing websites which are fairly similar. This not only means developing a strong social media marketing strategy but also promoting discussions on your website.

3. Improve the Click through Rate of Your Search Engine Listing

If you find yourself hovering just below a competitor then grabbing the searchers attention is essential. Google and other search engines use click through data in order to determine which websites users prefer regardless of their current ranking. Take extra time when creating your page title and meta-description and focus on grabbing the searchers attention rather than keyword placement. While your keyword should still be included, think of these two pieces of information working in a similar manner as PPC ads. You want to grab the reader’s attention and pull them then with a minimal amount of text.

Another way to improve your click through rate is by implementing authorship markups and leveraging Google+. By doing this your image, will appear next to the content and make it seem more trustworthy. Additionally, if you are actively gaining a presence on Google + then you are significantly increasing your odds that your page will be displayed or recommended by people in other circles.

A final way to increase your click through rate is by double checking the search engine preview. When a visitor hovers their mouse over the link to your website a visual representation of your website will appear. The better your website looks, the more likely a searcher will click through.

4. Don’t Let People Leave

Finally, when you do get traffic from search engines it is important to keep them as engaged as possible. An easy way to do this is by implementing an effective internal linking strategy. By doing this, people who still have questions or want additional information can simply click on a link in your website rather than going back and doing another search.

Even if you can’t outrank your competition, there are a number of things you can do to level playing field. The key is to identify every opportunity to outperform them and a leverage those opportunities to their maximum potential

How To Build Your Own Website

John McRae — Sun, 22 Apr 2012 13:14:41 +0000

How To Build Your Own Website

Join My Affiliate Power Site

If you are thinking of starting a Internet home business your first question is probably how do I get started? The first thing you will need is a website and My Affiliate Power Site will walk you through each step of How To Build Your Own Website.

What Is My Affiliate Power Site

My Affiliate Power Site or MAPS is a program that has been around for a number of years now and I have been a member since its inception. Recently the program completely overhauled from a program designed around promoting affiliate marketing to a training program.

There are now three levels of membership

Free- This gives you access to all the training with step by step instructions on How To Build Your Own Website. The training is informative and detailed and by following it you be able to have your site up in no time at all

Silver- There is a one time low fee for this level and I highly recommend this to everyone who is new to internet marketing. This level gives access to all the training PLUS videos of each step in the process.

From choosing a niche, keyword research, choosing a domain name and installing WordPress each step clearly covered.

After you are shown how to build your own website the next step is to show you how to optimize it so it ranks high in the search engines and then how to create your first post. Again this is all covered step by step in the video’s.

As I mentioned this is only a one time fee and I highly recommend it. I learned a several new things and I have several sites already.

Gold- This comes with all the above training plus the ability to re-brand all the training material so you can earn commissions. There is a monthly membership fee for this option so if you are completely new to having a Internet home business you may want to hold off until you have built your own website and are comfortable with marketing before you take this step.

Is My Affiliate Power Site Worth It

Absolutely!! All three levels are a great value. I chose the Gold Membership but if you want to learn how to build your own website without spending much money then the Free and Silver Memberships are perfect.

I am so certain that you can learn How To Build Your Own Website that I will throw in these extra bonuses if you join as a Silver Member

One year free upgrade to Enterprise Pro at FlippinHits Manual Traffic Exchange- This is $120.00 value and a excellent way to start getting traffic to your site.

A Free Copy of Affiliate Money Machine – This eBook will help you learn how to set up a wildly successful affiliate marketing campaign.

Join My Affiliate Power Site Now !!

Here’s How To Build Your Own Niche Affiliate Website In 7 Days

John McRae — Sat, 21 Apr 2012 00:06:43 +0000

One of the most common ways to earn money online is to create your own niche website. You can get started by deciding on a topic that you enjoy, or have a passion for and then looking for some high commission affiliate products to market.

Some people stay away from creating a website or blog because they are worried that it’s going to be too expensive, or too technically complex.

But, this couldn’t be further from the truth! If you are short of money you can have your own personal blog installed and operating for as little as $10 each year for a domain name and about $7 per month for website hosting. As for the technical side of things, for anyone who is capable of composing and sending emails to people you’ll be able to add pages and posts to your new website.

If you’d like to discover more about developing your own website, have a look at My Affiliate Power Site – a niche affiliate training website developed by Suzanne Morrison and Ken Troyer.

This site is free of charge to join and has a 1 week plan for developing your website from scratch. The lessons include:

Day 1 – Choosing your niche

Day 2 – Registering a domain name and creating your hosting account

Day 3 – Putting together your site

Day 4 – Look Professional

Day 5 – Add some products to your website

Day 6 – Make your 1st blog post

Day 7 – Publish a product review

The training lessons are organized in a step-by-step manner and consist of very clear guidance and screenshots to help you along.

If you’re more of a visual person you have the option of a silver account with My Affiliate Power Site. For a small charge this gives you access to in depth training videos.

You’ll literally be looking over Ken’s shoulder as he creates a website live and you’ll get to observe him as he selects a niche, registers his domain name, sets up his hosting and gradually builds a fantastic looking blog from the ground up.

For everybody who is serious about developing a good income there is also the option for a Gold membership with My Affiliate Power Site. As well as all the training and videos you’ll be free to brand every one of the links in the training with your own personal affiliate links.

This is very powerful as it means that you can earn more commissions from the site visitors that you refer. As a gold member you’ll also be able to rotate your own personal banner ad in the members area.

If you already have your own blog or optin list you can promote My Affiliate Power Site and earn 50% commissions from Clickbank from any member you refer that upgrades.

To sign up as a member or an affiliate just register on this page at no cost:

My Affiliate Power Site is easy, but very powerful. It is not only a training system, but a way to earn multiple streams of income by advertising just one link.

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What Is A High Quality Link ?

John McRae — Sun, 08 Apr 2012 00:44:32 +0000

It seems like two or three times every year, search engines make a dramatic update to their algorithm and the discussion about quality links inevitably ensues. While there is no doubt that getting quality links should be a cornerstone of your SEO strategies, the fundamental hurdle that many people never get past is understanding what a quality link really is. In general, there are three different types of links – outbound, inbound, and internal. There are different characteristics for each of these types of links which will determine whether or not they are a high quality or low quality back link.

Characteristics of a High Quality Outbound Link

There are three things to focus on when trying to create a high quality outbound link. The most important is the anchor text. There are several ways to make the anchor text relevant, which is the most important aspect of the outbound link. The first way is by making sure that the anchor text reflects the content that it will take visitors to. The second is by making the anchor text relevant to the content on your page. If most cases, you should be able to achieve both of these criteria simultaneously. If you can’t, then there’s a good chance that the anchor text should be different. The next thing to focus on is whether or not it is reader friendly. Aside from search engine optimization, the biggest benefit of quality outbound links is building reader trust. Finally, your outbound links should always open in a new browser. While you do want to share valuable resources with your readers, you also don’t want them leaving your website entirely; otherwise they may not find their way back.

Characteristics of a High Quality Inbound Link

When trying to build back links, there are several things to focus on in order to determine its overall quality. One of the most overlooked characteristics is where the back link points to. While building links to your homepage is important, back links to your inner pages will always be more valuable. Additionally,high quality inbound links tend to come from older pages which have few other outgoing links. The more links that are on a page, the less value each link has. The source of the link is important as well. Ideally, you should be generating back links from pages and domains which are considered to be an authority. Finally, relevancy matters with inbound links as well. While you should never turn down a link, getting a back link from a website covering a relevant topic is much more valuable. Not only is it more likely to generate direct traffic, but it also helps search engines determine the content and credibility of your website.

Characteristics of a High Quality Internal Link

There are three things that make up a high quality internal link. The first thing is the anchor text. While you want to vary your anchor text to some degree, it should still be related to your keyword and the topic of the page that it is pointing to. Additionally, when you create internal links it should be for your readers as well as search engines. If all of your internal links are helpful to your readers, then they will likely be beneficial in the eyes of search engines as well. Finally, you want them to be contextual. This means that the link should be inside of your pages content.

While not all links will be of a high quality, especially inbound links, whenever you have control you should make sure that they are as beneficial as possible.

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3 Steps to Search Engine Success Review

John McRae — Tue, 03 Apr 2012 00:02:43 +0000

3 Steps to Search Engine Success Review

Do you have your own website? If so, getting high quality targeted visitors to your site is probably your number one priority. One of the best ways to get targeted visitors is to use Search Engine Optimization (SEO)

SEO is the process of choosing the best keywords for your website, optimizing the pages on your website for your chosen keywords and then increasing your search engine ranking by building high quality links back to your website. Many people have the impression that SEO is a complex and highly technical task as the SEO manuals on the market are often hundreds of pages long and SEO professionals can charge thousands of dollars to optimize your website.

The brand new 3 Steps to Search Engine Success guide proves that you don’t have to be a techie or a marketing whiz to get your website to the top of the search engines. This refreshing SEO guide explains everything you need to know to get a good ranking in plain English

The guide comes in PDF format and at just over 50 pages long you won’t find yourself getting lost in lots of tiny detail and technical jargon. In the guide, the author Suzanne Morrison explains how you can get your existing website or a brand new website on the first page of Google.

The first chapter of the book explains exactly what SEO is and how it works. It then goes on to cover keyword research – how to find good keywords from your website using free keyword research tools and how to decide which keywords are the best ones for your website. Next, you get a step by step guide on how to optimize your website for the search engines. You will see exactly where you need to put your keywords on the page to get a good ranking. Finally, the third step of the 3 Steps to Search Engine Success eBook explains how to easily get good backlinks to your website and includes a few methods that most webmasters don’t even know about!

As well as covering the three main steps of SEO, the book tells you how you can easily monitor your progress, check your visitor stats and compare yourself against your competitors. There is also a good section describing all the things that you should AVOID if you want to get a good search engine rank. Knowing exactly what to avoid doing in SEO is important as you don’t want to end up with your website being banned from the search engines, so it is good to see a whole section dedicated to these pitfalls!

Overall, the book is straightforward and easy to read and understand, yet still manages to cover all the search engine optimization essentials. There are screenshots and examples throughout the ebook, which make it easier to follow than the majority of SEO guides on the market.

Find out more about the 3 Steps to Search Engine Success here.

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4 Basic Facts You Must Understand to Thrive as an Internet Marketer

John McRae — Sun, 01 Apr 2012 00:02:20 +0000

One of the biggest problems that many new internet marketers have is that they get bogged down in minutia This can lead to information overload or cause you to miss the trees in the middle of a forest. By taking a step back to look at some fundamental truths about working online and the human nature, it will not be easier to get started, but thrive as an online marketer. Here are 4 basic facts that you absolutely must understand to be successful.

1. What You Are Doing Doesn’t Really Matter
In the beginning, it really doesn’t matter what you do – the key is that you are doing something. Just getting started is a huge hurdle that most people never overcome. Along with getting started, you should immediately start tracking your results, running split tests, and tweaking your campaign to improve your results. In the end, as long as you continually track your results, you could start out doing everything wrong and in a short amount of time, identify the problems and resolve them. Don’t be afraid to start down the wrong path, because as long as you are tracking and testing your results, you quickly start heading in the right direction.

2. There Is a Difference Between Tactics and Strategies
It is really easy to get caught up learning new marketing tactics. Unfortunately, not every tactic will fit into your strategy. In fact, they could end up hurting more than helping. A tactic is a specific course of action, which can normally be outlined in a very detailed step-by-step format. A strategy is the compilation and organization of every tactic that you use. Just lumping a bunch of tactics together, doesn’t always equal success.

3. If You Can Train a Dog, You Can Train a Person
It may not be quite that simple, but the truth is that people are really just smart animals. The most important thing to take away from this is that we still run primarily on emotions. It is very difficult for the average person to take their emotions out of the equation when making a purchase. You can draw people in with a logical setup, but to close the sale, you must appeal to their emotions.

4. Your Money is Worthless
A common problem that a lot of new internet marketers is that they are super-focused on the money. The problem with this is that money alone is rarely a long term motivator. It is much more effective to think about the opportunities that money will provide. These don’t have to be grand dreams of a giant mansion (unless you want them to be). A lot of internet marketers simply want to quit their 9 to 5 job or get caught up on bills. In short, money is about freedom – not a big number in your bank account. Plus, if you focus solely on the money that you are earning, then you are much more prone to burn out once you hit the wall. Every internet marketer will come to a point where they just want a break. If this happens to you while you are still getting established and don’t have the income you want, then you could end up wanting to quit altogether. On the other hand, if you are envisioning a new car or a summer vacation, then it is easy to keep going. Remember, deep down you are driven by emotions, not logic.

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Basic SEO Speak – What Actually Are Back Links?

John McRae — Fri, 23 Mar 2012 19:45:42 +0000

Every SEO expert has his own set of tricks to bring more visibility to a web node i. E., a website, a directory, a web page or a top level domain. Backlinks form part of that arsenal. The popularity of this SEO technology was greater before search engines came to be but even afterwards, its use has not decreased by much.

The visibility of a node (or a website) has immediate effect on the number of clients a commercial website can pull in. And how do we demonstrate that? The more the visitors to a website, the higher the probability of luring them into purchasing the products being offered.

SEO is an acronym for Search Engine Optimization. It is the collection of all tactics used by seo cambridge experts in the improving of a website rank in the database of a search engine considering a keyword phrase, keyword or a combination of either. The better the rank, the higher the probability of luring visits to a website.

Search traffic is the visits to a website that are achieved when the URL of the website is obtained from the Search Engine Results Page (SERP) of any search engine. This happens when, after a keyword or keyword phrase is searched, the surfer accesses the website through the results. The subject of SEO can be a complex one.

Another name for backlinks is inbound links, incoming links and sometimes, inlinks. This phrase means a link on a website that goes back to the website of the owner. In a clearer way, if a surfer gets to a website through a backlink on another one, it means that a link bearing the URL of the first website is placed on the second. Backlinks are an important factor for determining how important a website is in relations to its keywords for search engines like Google.

Gaining is rank is not possible by just collecting backlinks, however. There are many things to consider. Backlinks can be used as a blackhat or whitehat SEO tactic depending on the manner in which they are acquired. Blackhat methods may deliver results much quicker but they have caused many sites to become banned or blacklisted on search engines. Use of backlinks in this way includes placing links to the website on completely non-nice websites, a method called junk linking.

The owner can also choose to buy links to his website from other websites that are ranked higher regardless of if they belong to his niche or not. The whitehat equivalent to this method of backlinking is to obtain have websites related to the website linking back to it. So, how is this achieved?

In the Internet world, almost everything is for sale including backlinks. Other times they are traded in a barter-like system. Where two same-niche websites rank differently, the owner of the one that ranks lower can pay to have the links to his website put on the better-ranking site. This is to compensate the owner of the better-ranking one because his linking to the lower ranking site will cause his own to drop in popularity. If the websites are roughly same-ranking, then a mutual exchange of links is done to benefit both. It is in another SEO trick known as reciprocal backlinking.

Discover What Your SEO Expert Will Inform You Regarding Internet Marketing

John McRae — Wed, 21 Mar 2012 18:11:47 +0000

As many websites go up each day it can be hard for anyone to locate the proper way to get the sites up and running. The issue which is present is they need to discover how an SEO company will help them learn about the web marketing and the information these professionals should provide for them at any time. A few of the discoveries which need to be made includes the cost of having this type of service carried out, the way these are found by the search engines, how improvements can help out, the numerous ways to build the links, the toughness of the competition, and even the different ways which the companies present will help build the sites traffic.

The cost of website marketing needs to be looked at carefully. By looking at this people can know if they afford it or not. Without this, the person may have to much in the way of bills coming in.

Sites will be viewed differently with the search results. However, people can find these professionals will help them in getting the proper knowledge on these. Then the person learns what to change around to have a better view.

Way improvements for the site can be made is good to see. By looking at this, the site can be changed to look better. Then the person can see the proper changes can make a huge difference in the way the site is viewed.

Different manners on how to build links can be hard to figure out. With this being figured out, though, people will have way to get this done. Without this information the person may have trouble in getting the links they are needing to have for their site.

Dealing with competition can be hard. With the proper help, though, these sites can easily overcome the competition. With the professionals, the work can be completed properly.

How to build traffic to the site is good information to have. By having this information people can start to have the best results. Without this, the person may not get the best traffic. Then the site will not have the passing level of traffic it is requiring to keep it operational without having to worry about the overhead cost of the items, but this can be hard to figure out on their own if the person has never done this before.

Quite often a new website coming up can be a great money maker for people at times. This is when some people ought to be educated more about the ways the web marketing can help them in getting their sites up and running all the time and properly have them up. The issue is some people do not know about why the SEO consultants can help them out. A few things these will do is trying to know about the cost of getting the work done, the different ways these are located by the search engines, the different kinds of improvements which are needed, how these can help build links to the site, how hard it can be to deal with the competition, and even the way the consultant can help get traffic.

A Internet Home Business For Only $25 A Month

John McRae — Sun, 18 Mar 2012 00:27:30 +0000

Recently the Empower Network was added to the Plug-In Profits recommended programs so I decided to take a look at what they had to offer.

I had seen a lot of buzz for a few months about a new program that was helping people earn extra cash from home and at first I figured it was just another flash in the pan, another system that promised so much and delivered so little.

Once Stone Evens added it to Plug-In Profits I knew I needed to start looking into the program and see if it was something that I could endorse to help others start a Internet home business.

I was impressed.

I had a new web site fully optimized in only a few minutes after signing up.

The back office has several videos designed to help a newbie start promoting their new website and make money. While there are other options and upgrades available for only $25 I had a new website and was ready to start posting.

What is sweet about this is there is no additional hosting fees or domain fees and most importantly no fee to build the site. It all is included with the $25 a month and training is included !!

If you are serious about starting a Internet home business then you really need to look at the Empower Network

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What Is Empower Network – My Honest Review

John McRae — Thu, 15 Mar 2012 01:27:54 +0000

I have been seeing a lot of chatter on the web recently about Empower Network. I am not one to jump on board with every new marketing start up and this was no exception. I figured it would be a flash in the pan and then disappear with the usual amount of disgruntled affiliates and then something new would come along and the process would start all over.

But this one is different, it would not go away. It kept growing and growing and I kept seeing more people posting about it. Finally I decided I needed to take a look at Empower Network

Watch The Empower Network Video

What Is Empower Network?

First and foremost it is a internet marketing training site. There are videos with the founders giving step by step instructions and the best part – the videos are entertaining.

There are four basic levels and you can either join one are all of them

Empower Network Basic- This is the core program and comes with a high end WordPress blog. You have access to the fast start training videoes which are excellent and help you learn the basics of marketing your website.

The blog itself is basically a sub domain- usually something that I am not fond of. However, this is a little different in that the Empower Network now has so much web traffic that your posts have a much higher potential to rank instantly and with far less backlinking. This is NOT the same as a free wordpress.com blog, simply because you have to pay to get your blog and that highly restricts the number of users that will join. That is a good thing.

The cost is only $25 per month with

No hosting
No domain costs
Better ranking potential than other free blogging platforms

Take a look at my Empower Network Blog here

The Inner Circle- For just $100 per month, you get access to audio interviews of the top earners inside of the Empower Network, receiving 2 or 3 new interviews every week! In these interviews you get to hear exactly the mindset, techniques, and tactics these leaders use to build their business and earn incredible amounts of money.

The goal is to shorten your leaning curve so you can become a success. That’s 2 to 3 times per week that you’re going to get 45-60 minutes of deep, intense training that you can download to your iPod or computer, and listen to them anytime, over and over.

The other two programs Costa Rica Intensive Marketing and the 15kFormula are additional training programs that are a bigger ticket purchases so I can not at this time give a honest review.

Who Is Empower Network For

It is perfect for those new to internet marketing and looking to start a website and those looking to make money promoting a excellent product.
What Don’t I Like About Empower Network

There is not much in the way of marketing material – banners. email swipes etc..

Is Empower Network For You

That is something you will have to decide. If you are new to the business and want to learn an incredible amount of information and can afford the $25 per month basic membership you may want to look into it.

Join Empower Network Here

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