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</style></head><body class="reddit-sans"><div hidden=""><!--$--><!--/$--></div><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-T276MZ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><div id="app_root"><div class="Header__Overlay-sc-2f1b81c1-1 hxbZWN"><div class="Header__SideDrawer-sc-2f1b81c1-2 fqhsDW"><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template>Sidebar is Loading...<!--/$--></div></div><div id="piano-model"><header><div class="block md:hidden bg-white text-center my-[1rem]"><div class="relative"><div id="21839526463-11049889789" height="50" class="AdUnit__AdUnitDiv-sc-8b0d13e6-0 heqzaZ"></div><div width="320" height="50" class="AdUnit__LoadingUnit-sc-8b0d13e6-1 gcExiv">ADVERTISEMENT</div><a href="https://tally.so/r/5BZBWv" target="_blank" class="false bg-[#fff] text-[#000] font-extrabold text-[14px] flex items-center justify-center gap-[10px]">Advertise with us<svg width="5" height="9" viewBox="0 0 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169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z"></path></svg></p></div><div class="flex items-center gap-x-2 cursor-pointer whitespace-nowrap capitalize"><p class="text-[#000]">Stories<!-- --> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="chevron-down" class="svg-inline--fa fa-chevron-down false h-[15px] w-[11px]" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M233.4 406.6c12.5 12.5 32.8 12.5 45.3 0l192-192c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L256 338.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z"></path></svg></p></div><div class="flex items-center gap-x-2 cursor-pointer whitespace-nowrap capitalize"><p class="text-[#000]">Reports<!-- --> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="chevron-down" class="svg-inline--fa fa-chevron-down false h-[15px] w-[11px]" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M233.4 406.6c12.5 12.5 32.8 12.5 45.3 0l192-192c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L256 338.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z"></path></svg></p></div></div><div class="px-4 md:px-0"><div class="border-b border-dotted border-gray-400 md:border-none"></div></div><div class="container flex items-center justify-center lg:hidden px-4 py-0 md:py-4"><div class="false py-[0.75rem] flex items-center gap-x-2 px-[0.7rem]"><p class="text-[#000] text-[14px] font-gothic text-[14px] leading-[24px]">Brands</p><svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="chevron-down" class="svg-inline--fa fa-chevron-down false h-[15px] w-[11px]" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" color="#000"><path fill="currentColor" d="M233.4 406.6c12.5 12.5 32.8 12.5 45.3 0l192-192c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L256 338.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z"></path></svg><div class="absolute inset-0 w-[100%] h-[100vh] overflow-y-auto bg-white top-[54px] pt-[2rem] pb-15 transition duration-700 pb-[15rem] transform scale-y-0 transform-origin-top"><div class="flex flex-col gap-y-[0.5rem] px-6 pb-[9rem]"><div><div class="flex item-center justify-between py-[1rem]"><div class="w-[345px] h-[60px] bg-gray-200 animate-pulse"></div></div></div><div><div class="flex item-center justify-between py-[1rem]"><div class="w-[345px] h-[60px] bg-gray-200 animate-pulse"></div></div></div><div><div class="flex item-center justify-between py-[1rem]"><div class="w-[345px] h-[60px] bg-gray-200 animate-pulse"></div></div></div><div><div class="flex item-center justify-between py-[1rem]"><div class="w-[345px] h-[60px] bg-gray-200 animate-pulse"></div></div></div><div><div class="flex item-center justify-between py-[1rem]"><div class="w-[345px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div></div></div><div class="border-r-2 border-solid 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animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div></div><div class="grid grid-cols-4 gap-x-[2rem] mt-[1rem]"><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div></div><div class="grid grid-cols-4 gap-x-[2rem] mt-[1rem]"><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div></div></div></div></div></div><div class="border-r-2 border-solid border-[#D1D1D1] h-4"></div><div class="false py-[0.75rem] flex items-center gap-x-2 px-[0.7rem]"><p class="text-[#000] text-[14px] font-gothic text-[14px] leading-[24px]">Stories</p><svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="chevron-down" class="svg-inline--fa fa-chevron-down false h-[15px] w-[11px]" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" color="#000"><path fill="currentColor" d="M233.4 406.6c12.5 12.5 32.8 12.5 45.3 0l192-192c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L256 338.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z"></path></svg><div class="absolute inset-0 w-[100%] h-[100vh] overflow-y-auto bg-white top-[54px] pt-[2rem] pb-15 transition duration-700 pb-[15rem] transform scale-y-0 transform-origin-top"><div class="flex flex-col gap-y-10 px-6 pb-[10rem]"><div class="flex flex-col gap-y-6"><p class="text-[28px] font-extrabold">General</p><div class="flex flex-col gap-y-5"><a href="https://yourstory.com/search?page=1&amp;category=In%2520Depth"><p class="text-[#555] text-[20px] font-medium">In-Depth</p></a><a href="https://yourstory.com/search?page=1&amp;category=Announcement"><p class="text-[#555] text-[20px] font-medium">Announcement</p></a><a href="https://yourstory.com/search?page=1&amp;category=Reports"><p class="text-[#555] text-[20px] font-medium">Reports</p></a><a href="https://yourstory.com/category/news"><p class="text-[#555] text-[20px] font-medium">News</p></a><a href="https://yourstory.com/category/funding"><p 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</p></a></div></div></div></div><div class="flex gap-x-[50px]"><div class="w-full"><div class="flex flex-col cursor-pointer"><div class="relative w-full aspect-video"><a class="text-inherit undefined" href="/ai-story/anthropic-hits-965-billion-valuation-overtaking-openai"><img alt="Anthropic hits $965B valuation, overtaking OpenAI after $65B funding round" decoding="async" data-nimg="fill" class="w-full h-[430px]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="50vw" srcSet="https://images.yourstory.com/cs/286/d99b1110116911ed9e63f54395117598/USETHISSSCopyofNewPPTTemplates--ishan1-1780027276808.png?format=auto&amp;w=384&amp;q=75 384w, https://images.yourstory.com/cs/286/d99b1110116911ed9e63f54395117598/USETHISSSCopyofNewPPTTemplates--ishan1-1780027276808.png?format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/286/d99b1110116911ed9e63f54395117598/USETHISSSCopyofNewPPTTemplates--ishan1-1780027276808.png?format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/286/d99b1110116911ed9e63f54395117598/USETHISSSCopyofNewPPTTemplates--ishan1-1780027276808.png?format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/286/d99b1110116911ed9e63f54395117598/USETHISSSCopyofNewPPTTemplates--ishan1-1780027276808.png?format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/286/d99b1110116911ed9e63f54395117598/USETHISSSCopyofNewPPTTemplates--ishan1-1780027276808.png?format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/286/d99b1110116911ed9e63f54395117598/USETHISSSCopyofNewPPTTemplates--ishan1-1780027276808.png?format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/286/d99b1110116911ed9e63f54395117598/USETHISSSCopyofNewPPTTemplates--ishan1-1780027276808.png?format=auto&amp;w=1920&amp;q=75"/></a></div><div class="flex mt-[1rem] gap-x-[12px] group"><div class="h-[8px] w-[8px] bg-[#000] my-auto cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/category/funding"><p class="text-[20px] md:text-[24px] font-bold text-[#000] group group-hover:underline cursor-pointer">Funding</p></a></div><div class="flex flex-col gap-y-4 mt-[1rem]"><a class="text-inherit undefined" href="/ai-story/anthropic-hits-965-billion-valuation-overtaking-openai"><h4 class="text-[56px] md:text-[62px] leading-[1.25] md:leading-[66px] font-extrabold tracking-tight text-[#000] line-clamp-4  hover:underline">Anthropic hits $965B valuation, overtaking OpenAI after $65B funding round</h4></a><p class="font-normal text-[18px] leading-[1.4] line-clamp-4">Anthropic’s latest round comes a month after OpenAI closed its latest funding round with $122 billion in committed capital at a post-money valuation of $852 billion.</p><a class="text-inherit undefined" href="/author/ishan-patra"><p class="text-[16px] leading-[16px] font-bold hover:underline"> <!-- -->Ishan Patra</p></a></div></div></div><div class="flex-col w-6/12 hidden lg:flex"><div class="flex"><h2 class="inline text-xxl leading-[59px] font-[800] text-[#000] mb-[2rem] border-b-[10px] border-[#5EC25F]">The <br/> CapTable</h2></div><div class="flex gap-x-[24px] cursor-pointer w-full"><div class="w-full"><div><a class="text-inherit undefined" target="_blank" href="https://the-captable.com/2026/05/new-green-card-rules-are-no-big-red-flag-for-indian-it"><h4 class="text-semilg font-semibold text-[#000] line-clamp-3 h-[96px]  hover:underline">New Green Card rules are no big red flag for Indian IT

</h4></a><a class="text-inherit undefined" target="_blank" href="https://the-captable.com/author/thimmaya-poojary"><p class="text-normal font-semibold mt-[0.75rem]  hover:underline"> <!-- -->Thimmaya Poojary</p></a></div></div><div class="w-4/12"><div class="relative w-full aspect-square"><a class="text-inherit undefined" target="_blank" href="https://the-captable.com/2026/05/new-green-card-rules-are-no-big-red-flag-for-indian-it"><img alt="New Green Card rules are no big red flag for Indian IT

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https://images.the-captable.com/cs/158/220356402d6d11e9aa979329348d4c3e/VisaFeatureImage-1780026728054.jpg?mode=crop&amp;ar=1%3A1&amp;crop=faces&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.the-captable.com/cs/158/220356402d6d11e9aa979329348d4c3e/VisaFeatureImage-1780026728054.jpg?mode=crop&amp;ar=1%3A1&amp;crop=faces&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.the-captable.com/cs/158/220356402d6d11e9aa979329348d4c3e/VisaFeatureImage-1780026728054.jpg?mode=crop&amp;ar=1%3A1&amp;crop=faces&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.the-captable.com/cs/158/220356402d6d11e9aa979329348d4c3e/VisaFeatureImage-1780026728054.jpg?mode=crop&amp;ar=1%3A1&amp;crop=faces&amp;format=auto&amp;w=1920&amp;q=75"/></a></div></div></div><div class="h-[1px] w-[100%] bg-[#DADADA] my-[1rem]"></div><div class="flex gap-x-[24px] cursor-pointer w-full"><div class="w-full"><div><a class="text-inherit undefined" target="_blank" href="https://the-captable.com/2026/05/india-spacetech-startups-gearing-up-for-commercial-challenge"><h4 class="text-semilg font-semibold text-[#000] line-clamp-3 h-[96px]  hover:underline">How India’s spacetech startups are gearing up for the commercial challenge</h4></a><a class="text-inherit undefined" target="_blank" href="https://the-captable.com/author/ishan-patra"><p class="text-normal font-semibold mt-[0.75rem]  hover:underline"> <!-- -->Ishan Patra</p></a></div></div><div class="w-4/12"><div class="relative w-full aspect-square"><a class="text-inherit undefined" target="_blank" href="https://the-captable.com/2026/05/india-spacetech-startups-gearing-up-for-commercial-challenge"><img alt="How India’s spacetech startups are gearing up for the commercial challenge" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="6vw" srcSet="https://images.the-captable.com/cs/158/d99b1110116911ed9e63f54395117598/IndiaSpaceTechFeatureImage1-1779853048434.jpg?mode=crop&amp;ar=1%3A1&amp;crop=faces&amp;format=auto&amp;w=48&amp;q=75 48w, https://images.the-captable.com/cs/158/d99b1110116911ed9e63f54395117598/IndiaSpaceTechFeatureImage1-1779853048434.jpg?mode=crop&amp;ar=1%3A1&amp;crop=faces&amp;format=auto&amp;w=64&amp;q=75 64w, https://images.the-captable.com/cs/158/d99b1110116911ed9e63f54395117598/IndiaSpaceTechFeatureImage1-1779853048434.jpg?mode=crop&amp;ar=1%3A1&amp;crop=faces&amp;format=auto&amp;w=96&amp;q=75 96w, https://images.the-captable.com/cs/158/d99b1110116911ed9e63f54395117598/IndiaSpaceTechFeatureImage1-1779853048434.jpg?mode=crop&amp;ar=1%3A1&amp;crop=faces&amp;format=auto&amp;w=128&amp;q=75 128w, https://images.the-captable.com/cs/158/d99b1110116911ed9e63f54395117598/IndiaSpaceTechFeatureImage1-1779853048434.jpg?mode=crop&amp;ar=1%3A1&amp;crop=faces&amp;format=auto&amp;w=256&amp;q=75 256w, 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</h4></a><a class="text-inherit undefined" target="_blank" href="https://the-captable.com/author/msriram"><p class="text-normal font-semibold mt-[0.75rem]  hover:underline"> <!-- -->M Sriram</p></a></div></div><div class="w-4/12"><div class="relative w-full aspect-square"><a class="text-inherit undefined" target="_blank" href="https://the-captable.com/2026/05/hands-off-the-wheel-waymo-ride-experience"><img alt="Hands off the wheel

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$965B valuation, overtaking OpenAI after $65B funding round" fetchPriority="high" width="768" height="358" decoding="async" data-nimg="1" class="w-full h-[358px] object-cover" style="color:transparent" sizes="100vw" srcSet="https://images.yourstory.com/cs/286/d99b1110116911ed9e63f54395117598/Image0wjq-1780027944660.jpg?ar=1%3A1&amp;mode=crop&amp;crop=faces&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/286/d99b1110116911ed9e63f54395117598/Image0wjq-1780027944660.jpg?ar=1%3A1&amp;mode=crop&amp;crop=faces&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/286/d99b1110116911ed9e63f54395117598/Image0wjq-1780027944660.jpg?ar=1%3A1&amp;mode=crop&amp;crop=faces&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/286/d99b1110116911ed9e63f54395117598/Image0wjq-1780027944660.jpg?ar=1%3A1&amp;mode=crop&amp;crop=faces&amp;format=auto&amp;w=1080&amp;q=75 1080w, 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undefined" href="/ai-story/anthropic-hits-965-billion-valuation-overtaking-openai"><h4 class="text-semilarge font-extrabold tracking-tight text-[#000] mt-[0.5rem] line-clamp-3">Anthropic hits $965B valuation, overtaking OpenAI after $65B funding round</h4></a><p class=" text-normal mt-[0.5rem] font-normal text-[#000] line-clamp-4">Anthropic’s latest round comes a month after OpenAI closed its latest funding round with $122 billion in committed capital at a post-money valuation of $852 billion.</p><a class="text-inherit undefined" href="/author/ishan-patra"><p class="text-normal font-semibold text-[#000] my-[0.9rem] "> <!-- -->Ishan Patra</p></a></div></div></div><section class="mt-[2rem]"><div class="py-[1rem]"><div><div class="section__vector"><svg width="178" height="46" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M154.22 3.753c1.023.106 1.877.192 2.732.284.349.037.697.08 1.044.132.346.05.544-.038.62-.427.183-.92.413-1.83.623-2.745.028-.124.031-.258.217-.372.498.742.999 1.485 1.498 2.23.103.153.221.299.304.462.202.386.445.375.81.188 1.099-.56 2.217-1.08 3.481-1.688l-.817 2.425c-.388 1.153-.386 1.145.785 1.572.795.29 1.582.606 2.486.954-.604.43-1.217.622-1.765.928-.29.161-.589.31-.896.437-.354.147-.335.314-.098.565.669.713 1.325 1.438 1.983 2.16.06.064.101.144.171.248-.232.136-.454.075-.662.06-.885-.055-1.771-.111-2.654-.19-.366-.033-.527.102-.617.453-.254.98-.54 1.952-.817 2.926-.049.17-.117.335-.221.628-.504-.867-.952-1.62-1.385-2.384-.743-1.31-.736-1.308-1.947-.435-.684.495-1.38.974-2.113 1.49-.117-.324.017-.562.063-.798.163-.831.327-1.664.532-2.485.117-.468.012-.658-.492-.715-.972-.11-1.938-.284-2.906-.435-.121-.02-.262.013-.39-.167.74-.595 1.462-1.218 2.232-1.775.447-.324.427-.573.111-.972-.625-.787-1.207-1.607-1.911-2.554h-.001Z" fill="#FF2020"></path><path d="M150.181 20.683a.25.25 0 0 1-.497.057l.497-.057Zm-.497.057c-.342-2.972 1.454-9.745 11.06-13.685l.19.463c-9.42 3.863-11.067 10.438-10.753 13.165l-.497.057Z" fill="red"></path><path 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0-.041-.02c-.056-.029-.119-.06-.1-.14.014-.059.068-.068.121-.077l.052-.01c.374-.115.748-.228 1.124-.338l.965-.28.323-.092.018.032Zm9.597 5.798.349-.21h.002l.002-.003c.262-.158.497-.3.732-.44l.018-.01c.08-.05.172-.107.234.011.166.314.326.63.501.976l.229.451-.894-.335-1.173-.44Zm3.327 5.132a10.25 10.25 0 0 0-.481-.177c-.26-.09-.51-.177-.754-.306.184-.167.384-.292.581-.414.102-.064.204-.127.301-.196.131-.09.173 0 .191.11l.123.743.039.24Zm-13.181 7.07.057-.046.226.084c.272.101.544.202.816.3.116.042.177.09.062.201l-.219.217-.221.218c-.079.077-.164.078-.218-.022-.122-.224-.24-.45-.358-.675l-.145-.277Zm-4.34-8.06.045-.047.874.452c.103.053.118.132.046.215a1.421 1.421 0 0 0-.105.142c-.079.117-.157.234-.307.28-.012.004-.044-.036-.056-.06-.133-.26-.265-.524-.397-.786l-.1-.197Z" clip-rule="evenodd"></path></svg></div><h2 class="section__title">Conversations</h2></div></div><div id="conversation_section"><div class="slick-slider mb-[5rem] md:mb-[4rem] conversations_slider slick-initialized" dir="ltr"><button class="absolute -bottom-[70px] size-[44px] border border-black transition-color duration-300 right-[3.5rem] opacity-30 3.5rem"><svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="chevron-left" class="svg-inline--fa fa-chevron-left " role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"><path fill="currentColor" d="M9.4 233.4c-12.5 12.5-12.5 32.8 0 45.3l192 192c12.5 12.5 32.8 12.5 45.3 0s12.5-32.8 0-45.3L77.3 256 246.6 86.6c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0l-192 192z"></path></svg></button><div class="slick-list"><div class="slick-track" style="width:500%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:20%"><div><div class="w-full" tabindex="-1" style="width:100%;display:inline-block"><div class="flex flex-col-reverse justify-center gap-y-4 md:flex-row w-[100%] md:gap-x-[2rem]"><div class="md:w-5/12"><div class="flex flex-col gap-y-[28px]"><div class="flex flex-col gap-y-[16px]"><div class="flex group"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/"><p class="text-normal md:text-[20px] font-semibold md:font-bold tracking-tight capitalize group- group-hover:underline cursor-pointer">YourStory</p></a></div><a class="text-inherit undefined" href="/video/dassault-systmes-building-future-of-engineering"><h3 class="text-[34px] md:text-[48px] font-medium md:font-semibold leading-[40px] md:leading-[60px] tracking-tight line-clamp-4  hover:underline">How Dassault Systèmes is building the future of engineering in India
</h3></a><p class="text-[20px] line-clamp-3">India enters a new engineering era as Dassault Systèmes leaders discuss Industrial AI, virtual twins, and 3D EXPERIENCE platforms reshaping manufacturing, healthcare, and education — and how India is becoming a global innovation hub.
</p></div><div><a class="text-inherit undefined" href="/video/dassault-systmes-building-future-of-engineering"><p class="flex items-center gap-x-[0.5rem] sm:text-semilg md:text-normal font-light no-underline md:underline md:decoration-solid md:decoration-1 md:underline-offset-[8px] cursor-pointer  hover:underline">View Highlights<svg width="9" height="9" viewBox="0 0 9 9" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M6.44374 1.49928H0.753984C0.555168 1.49928 0.364494 1.4203 0.22391 1.27971C0.0833263 1.13913 0.00434685 0.948454 0.00434685 0.749638C0.00434685 0.550821 0.0833263 0.360148 0.22391 0.219564C0.364494 0.0789796 0.555168 0 0.753984 0H8.25036C8.34832 0.00118442 8.4451 0.0215588 8.53522 0.059971C8.7184 0.13604 8.86396 0.281602 8.94003 0.464775C8.97844 0.554899 8.99882 0.651677 9 0.749638V8.24602C9 8.44483 8.92102 8.63551 8.78044 8.77609C8.63985 8.91667 8.44918 8.99565 8.25036 8.99565C8.05155 8.99565 7.86087 8.91667 7.72029 8.77609C7.5797 8.63551 7.50072 8.44483 7.50072 8.24602V2.55626L1.28623 8.77826C1.21654 8.84852 1.13363 8.90429 1.04228 8.94235C0.950928 8.98041 0.852945 9 0.753984 9C0.655024 9 0.557041 8.98041 0.465692 8.94235C0.374341 8.90429 0.29143 8.84852 0.221743 8.77826C0.15148 8.70857 0.0957108 8.62566 0.0576525 8.53431C0.0195942 8.44296 0 8.34498 0 8.24602C0 8.14705 0.0195942 8.04907 0.0576525 7.95772C0.0957108 7.86637 0.15148 7.78346 0.221743 7.71377L6.44374 1.49928Z" fill="#FF6B4A"></path></svg></p></a></div></div></div><div class="md:w-7/12"><div class="youtube_video_iframe"><div style="height:auto;width:auto" data-ntpc="YouTubeEmbed"><lite-youtube videoid="Jdq1qiUfvLI" ref="[object Object]" id="youtube-Jdq1qiUfvLI-8076-videocard" className="youtube-responsive" opts="[object Object]"></lite-youtube></div></div></div></div></div></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%"><div><div class="w-full" tabindex="-1" style="width:100%;display:inline-block"><div class="flex flex-col-reverse justify-center gap-y-4 md:flex-row w-[100%] md:gap-x-[2rem]"><div class="md:w-5/12"><div class="flex flex-col gap-y-[28px]"><div class="flex flex-col gap-y-[16px]"><div class="flex group"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/"><p class="text-normal md:text-[20px] font-semibold md:font-bold tracking-tight capitalize group- group-hover:underline cursor-pointer">YourStory</p></a></div><a class="text-inherit undefined" href="/video/culture-capability-scale-the-7-eleven-gsc-india-story"><h3 class="text-[34px] md:text-[48px] font-medium md:font-semibold leading-[40px] md:leading-[60px] tracking-tight line-clamp-4  hover:underline">Culture, Capability, Scale: The 7-Eleven GSC India Story
</h3></a><p class="text-[20px] line-clamp-3">Discover how tech, culture, and people come together to drive global scale, impact and inclusivity through the perspectives of three impactful leaders. </p></div><div><a class="text-inherit undefined" href="/video/culture-capability-scale-the-7-eleven-gsc-india-story"><p class="flex items-center gap-x-[0.5rem] sm:text-semilg md:text-normal font-light no-underline md:underline md:decoration-solid md:decoration-1 md:underline-offset-[8px] cursor-pointer  hover:underline">View Highlights<svg width="9" height="9" viewBox="0 0 9 9" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M6.44374 1.49928H0.753984C0.555168 1.49928 0.364494 1.4203 0.22391 1.27971C0.0833263 1.13913 0.00434685 0.948454 0.00434685 0.749638C0.00434685 0.550821 0.0833263 0.360148 0.22391 0.219564C0.364494 0.0789796 0.555168 0 0.753984 0H8.25036C8.34832 0.00118442 8.4451 0.0215588 8.53522 0.059971C8.7184 0.13604 8.86396 0.281602 8.94003 0.464775C8.97844 0.554899 8.99882 0.651677 9 0.749638V8.24602C9 8.44483 8.92102 8.63551 8.78044 8.77609C8.63985 8.91667 8.44918 8.99565 8.25036 8.99565C8.05155 8.99565 7.86087 8.91667 7.72029 8.77609C7.5797 8.63551 7.50072 8.44483 7.50072 8.24602V2.55626L1.28623 8.77826C1.21654 8.84852 1.13363 8.90429 1.04228 8.94235C0.950928 8.98041 0.852945 9 0.753984 9C0.655024 9 0.557041 8.98041 0.465692 8.94235C0.374341 8.90429 0.29143 8.84852 0.221743 8.77826C0.15148 8.70857 0.0957108 8.62566 0.0576525 8.53431C0.0195942 8.44296 0 8.34498 0 8.24602C0 8.14705 0.0195942 8.04907 0.0576525 7.95772C0.0957108 7.86637 0.15148 7.78346 0.221743 7.71377L6.44374 1.49928Z" fill="#FF6B4A"></path></svg></p></a></div></div></div><div class="md:w-7/12"><div class="youtube_video_iframe"><div style="height:auto;width:auto" data-ntpc="YouTubeEmbed"><lite-youtube videoid="qnXGE7Wet-M" ref="[object Object]" id="youtube-qnXGE7Wet-M-4249-videocard" className="youtube-responsive" opts="[object Object]"></lite-youtube></div></div></div></div></div></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%"><div><div class="w-full" tabindex="-1" style="width:100%;display:inline-block"><div class="flex flex-col-reverse justify-center gap-y-4 md:flex-row w-[100%] md:gap-x-[2rem]"><div class="md:w-5/12"><div class="flex flex-col gap-y-[28px]"><div class="flex flex-col gap-y-[16px]"><div class="flex group"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/"><p class="text-normal md:text-[20px] font-semibold md:font-bold tracking-tight capitalize group- group-hover:underline cursor-pointer">YourStory</p></a></div><a class="text-inherit undefined" href="/video/ai-at-scale-powering-650m-users-tech-transformers-rahul-chari-phonepe"><h3 class="text-[34px] md:text-[48px] font-medium md:font-semibold leading-[40px] md:leading-[60px] tracking-tight line-clamp-4  hover:underline">AI at Scale: Powering 650M+ Users | Tech Transformers with Rahul Chari, PhonePe
</h3></a><p class="text-[20px] line-clamp-3">In Tech Transformers, PhonePe CTO Rahul Chari explains how AI is reshaping fintech—enabling real-time decisions, automating support, breaking language barriers, and using data for personalized, secure, and inclusive financial experiences at massive scale.</p></div><div><a class="text-inherit undefined" href="/video/ai-at-scale-powering-650m-users-tech-transformers-rahul-chari-phonepe"><p class="flex items-center gap-x-[0.5rem] sm:text-semilg md:text-normal font-light no-underline md:underline md:decoration-solid md:decoration-1 md:underline-offset-[8px] cursor-pointer  hover:underline">View Highlights<svg width="9" height="9" viewBox="0 0 9 9" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M6.44374 1.49928H0.753984C0.555168 1.49928 0.364494 1.4203 0.22391 1.27971C0.0833263 1.13913 0.00434685 0.948454 0.00434685 0.749638C0.00434685 0.550821 0.0833263 0.360148 0.22391 0.219564C0.364494 0.0789796 0.555168 0 0.753984 0H8.25036C8.34832 0.00118442 8.4451 0.0215588 8.53522 0.059971C8.7184 0.13604 8.86396 0.281602 8.94003 0.464775C8.97844 0.554899 8.99882 0.651677 9 0.749638V8.24602C9 8.44483 8.92102 8.63551 8.78044 8.77609C8.63985 8.91667 8.44918 8.99565 8.25036 8.99565C8.05155 8.99565 7.86087 8.91667 7.72029 8.77609C7.5797 8.63551 7.50072 8.44483 7.50072 8.24602V2.55626L1.28623 8.77826C1.21654 8.84852 1.13363 8.90429 1.04228 8.94235C0.950928 8.98041 0.852945 9 0.753984 9C0.655024 9 0.557041 8.98041 0.465692 8.94235C0.374341 8.90429 0.29143 8.84852 0.221743 8.77826C0.15148 8.70857 0.0957108 8.62566 0.0576525 8.53431C0.0195942 8.44296 0 8.34498 0 8.24602C0 8.14705 0.0195942 8.04907 0.0576525 7.95772C0.0957108 7.86637 0.15148 7.78346 0.221743 7.71377L6.44374 1.49928Z" fill="#FF6B4A"></path></svg></p></a></div></div></div><div class="md:w-7/12"><div class="youtube_video_iframe"><div style="height:auto;width:auto" data-ntpc="YouTubeEmbed"><lite-youtube videoid="vETGri4s6Eg" ref="[object Object]" id="youtube-vETGri4s6Eg-7512-videocard" className="youtube-responsive" opts="[object Object]"></lite-youtube></div></div></div></div></div></div></div><div data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%"><div><div class="w-full" tabindex="-1" style="width:100%;display:inline-block"><div class="flex flex-col-reverse justify-center gap-y-4 md:flex-row w-[100%] md:gap-x-[2rem]"><div class="md:w-5/12"><div class="flex flex-col gap-y-[28px]"><div class="flex flex-col gap-y-[16px]"><div class="flex group"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/"><p class="text-normal md:text-[20px] font-semibold md:font-bold tracking-tight capitalize group- group-hover:underline cursor-pointer">YourStory</p></a></div><a class="text-inherit undefined" href="/video/beating-pt-usha-building-future-champions-ashwini-nachappa-identity-woman-courage"><h3 class="text-[34px] md:text-[48px] font-medium md:font-semibold leading-[40px] md:leading-[60px] tracking-tight line-clamp-4  hover:underline">From Beating P.T Usha to Building Future Champions | Ashwini Nachappa on Identity, Woman &amp; Courage

</h3></a><p class="text-[20px] line-clamp-3">From Beating P.T Usha to Building Future Champions | Ashwini Nachappa on Identity, Woman &amp; Courage
</p></div><div><a class="text-inherit undefined" href="/video/beating-pt-usha-building-future-champions-ashwini-nachappa-identity-woman-courage"><p class="flex items-center gap-x-[0.5rem] sm:text-semilg md:text-normal font-light no-underline md:underline md:decoration-solid md:decoration-1 md:underline-offset-[8px] cursor-pointer  hover:underline">View Highlights<svg width="9" height="9" viewBox="0 0 9 9" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M6.44374 1.49928H0.753984C0.555168 1.49928 0.364494 1.4203 0.22391 1.27971C0.0833263 1.13913 0.00434685 0.948454 0.00434685 0.749638C0.00434685 0.550821 0.0833263 0.360148 0.22391 0.219564C0.364494 0.0789796 0.555168 0 0.753984 0H8.25036C8.34832 0.00118442 8.4451 0.0215588 8.53522 0.059971C8.7184 0.13604 8.86396 0.281602 8.94003 0.464775C8.97844 0.554899 8.99882 0.651677 9 0.749638V8.24602C9 8.44483 8.92102 8.63551 8.78044 8.77609C8.63985 8.91667 8.44918 8.99565 8.25036 8.99565C8.05155 8.99565 7.86087 8.91667 7.72029 8.77609C7.5797 8.63551 7.50072 8.44483 7.50072 8.24602V2.55626L1.28623 8.77826C1.21654 8.84852 1.13363 8.90429 1.04228 8.94235C0.950928 8.98041 0.852945 9 0.753984 9C0.655024 9 0.557041 8.98041 0.465692 8.94235C0.374341 8.90429 0.29143 8.84852 0.221743 8.77826C0.15148 8.70857 0.0957108 8.62566 0.0576525 8.53431C0.0195942 8.44296 0 8.34498 0 8.24602C0 8.14705 0.0195942 8.04907 0.0576525 7.95772C0.0957108 7.86637 0.15148 7.78346 0.221743 7.71377L6.44374 1.49928Z" fill="#FF6B4A"></path></svg></p></a></div></div></div><div class="md:w-7/12"><div class="youtube_video_iframe"><div style="height:auto;width:auto" data-ntpc="YouTubeEmbed"><lite-youtube videoid="M2a5VaKmBYs" ref="[object Object]" id="youtube-M2a5VaKmBYs-7858-videocard" className="youtube-responsive" opts="[object Object]"></lite-youtube></div></div></div></div></div></div></div><div data-index="4" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%"><div><div class="w-full" tabindex="-1" style="width:100%;display:inline-block"><div class="flex flex-col-reverse justify-center gap-y-4 md:flex-row w-[100%] md:gap-x-[2rem]"><div class="md:w-5/12"><div class="flex flex-col gap-y-[28px]"><div class="flex flex-col gap-y-[16px]"><div class="flex group"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/"><p class="text-normal md:text-[20px] font-semibold md:font-bold tracking-tight capitalize group- group-hover:underline cursor-pointer">YourStory</p></a></div><a class="text-inherit undefined" href="/video/silent-suffering-systemic-change-dr-garima-sawhney-on-women-work-healthcare-shesparks"><h3 class="text-[34px] md:text-[48px] font-medium md:font-semibold leading-[40px] md:leading-[60px] tracking-tight line-clamp-4  hover:underline">From Silent Suffering to Systemic Change | Dr. Garima Sawhney on Women, Work &amp; Healthcare |SheSparks
</h3></a><p class="text-[20px] line-clamp-3">From Silent Suffering to Systemic Change | Dr. Garima Sawhney on Women, Work &amp; Healthcare |SheSparks
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md:font-semibold text-[#000] mt-[0.5rem] md:mt-[1rem] line-clamp-2 md:line-clamp-3  hover:underline">In conversation with Shradha Sharma</h3></a></div></div></div><div data-index="1" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:14.285714285714286%"><div><div class="pr-0 flex flex-col cursor-pointer max-w-[440px]"><div class="relative aspect-square max-h-[440px]"><a class="text-inherit undefined" href="https://yourstory.com/series/beyond-borders"><img data-cursor-tracker-text="Watch" alt="Beyond Borders" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-[430px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="https://images.yourstory.com/cs/series/BeyondBorders-05-1757942123252.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, 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class="text-[12px] md:text-[20px] font-bold md:font-semibold tracking-tight capitalize cursor-pointer">EnterpriseTech</p></div></div><a class="text-inherit undefined" href="https://yourstory.com/series/beyond-borders"><h3 class="text-[20px] leading-[20px] md:text-[28px] md:leading-[32px] font-normal md:font-semibold text-[#000] mt-[0.5rem] md:mt-[1rem] line-clamp-2 md:line-clamp-3  hover:underline">Beyond Borders</h3></a></div></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><div class="pr-0 flex flex-col cursor-pointer max-w-[440px]"><div class="relative aspect-square max-h-[440px]"><a class="text-inherit undefined" href="https://yourstory.com/series/the-mass-effect-a-spark-that-ignites-a-flame-a-cat"><img data-cursor-tracker-text="Watch" alt="The Mass Effect - a spark that ignites a flame, a catalyst for a chain reaction" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-[430px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="https://images.yourstory.com/cs/series/Masseffect-01-1733232506337.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/series/Masseffect-01-1733232506337.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/series/Masseffect-01-1733232506337.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/series/Masseffect-01-1733232506337.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/series/Masseffect-01-1733232506337.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/series/Masseffect-01-1733232506337.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" 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https://images.yourstory.com/cs/series/Mavericks31-1-1724671697689.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/series/Mavericks31-1-1724671697689.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/series/Mavericks31-1-1724671697689.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/></a></div><div class="flex group mt-[0.75rem] md:mt-[1rem]"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem]"></div><div class="text-inherit undefined"><p class="text-[12px] md:text-[20px] font-bold md:font-semibold tracking-tight capitalize cursor-pointer">Startups</p></div></div><a class="text-inherit undefined" href="https://yourstory.com/series/mavericks-season-3"><h3 class="text-[20px] leading-[20px] md:text-[28px] md:leading-[32px] font-normal md:font-semibold text-[#000] mt-[0.5rem] md:mt-[1rem] line-clamp-2 md:line-clamp-3  hover:underline">Mavericks - Season 3</h3></a></div></div></div><div data-index="4" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><div class="pr-0 flex flex-col cursor-pointer max-w-[440px]"><div class="relative aspect-square max-h-[440px]"><a class="text-inherit undefined" href="https://yourstory.com/series/disruptor-dialogues-innovative-insights-strategic-"><img data-cursor-tracker-text="Watch" alt="Disruptor Dialogues - Innovative Insights, Strategic Breakdowns" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-[430px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="https://images.yourstory.com/cs/series/YSDDdSH02-03-1720011975457.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/series/YSDDdSH02-03-1720011975457.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/series/YSDDdSH02-03-1720011975457.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/series/YSDDdSH02-03-1720011975457.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/series/YSDDdSH02-03-1720011975457.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/series/YSDDdSH02-03-1720011975457.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/series/YSDDdSH02-03-1720011975457.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/></a></div><div class="flex group mt-[0.75rem] md:mt-[1rem]"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem]"></div><div class="text-inherit undefined"><p class="text-[12px] md:text-[20px] font-bold md:font-semibold tracking-tight capitalize cursor-pointer">Startups</p></div></div><a class="text-inherit 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srcSet="https://images.yourstory.com/cs/series/MoneymatterstbnlIpsita800x800-1734507721720.jpg?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/series/MoneymatterstbnlIpsita800x800-1734507721720.jpg?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/series/MoneymatterstbnlIpsita800x800-1734507721720.jpg?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/series/MoneymatterstbnlIpsita800x800-1734507721720.jpg?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/series/MoneymatterstbnlIpsita800x800-1734507721720.jpg?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/series/MoneymatterstbnlIpsita800x800-1734507721720.jpg?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/series/MoneymatterstbnlIpsita800x800-1734507721720.jpg?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/></a></div><div class="flex group mt-[0.75rem] md:mt-[1rem]"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem]"></div><div class="text-inherit undefined"><p class="text-[12px] md:text-[20px] font-bold md:font-semibold tracking-tight capitalize cursor-pointer">FinTech</p></div></div><a class="text-inherit undefined" href="https://yourstory.com/series/money-matters-with-ipsita-basu"><h3 class="text-[20px] leading-[20px] md:text-[28px] md:leading-[32px] font-normal md:font-semibold text-[#000] mt-[0.5rem] md:mt-[1rem] line-clamp-2 md:line-clamp-3  hover:underline">Money Matters with Ipsita Basu</h3></a></div></div></div><div data-index="6" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><div class="pr-0 flex flex-col cursor-pointer max-w-[440px]"><div class="relative aspect-square max-h-[440px]"><a class="text-inherit undefined" href="https://yourstory.com/series/fabulous-workplaces"><img data-cursor-tracker-text="Watch" alt="Fabulous Workplaces" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-[430px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="https://images.yourstory.com/cs/series/YSFW01-02-1713246900913.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/series/YSFW01-02-1713246900913.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/series/YSFW01-02-1713246900913.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/series/YSFW01-02-1713246900913.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/series/YSFW01-02-1713246900913.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/series/YSFW01-02-1713246900913.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/series/YSFW01-02-1713246900913.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/></a></div><div class="flex group mt-[0.75rem] md:mt-[1rem]"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem]"></div><div class="text-inherit undefined"><p class="text-[12px] md:text-[20px] font-bold md:font-semibold tracking-tight capitalize cursor-pointer">Recruitment</p></div></div><a class="text-inherit undefined" href="https://yourstory.com/series/fabulous-workplaces"><h3 class="text-[20px] leading-[20px] md:text-[28px] md:leading-[32px] font-normal md:font-semibold text-[#000] mt-[0.5rem] md:mt-[1rem] line-clamp-2 md:line-clamp-3  hover:underline">Fabulous Workplaces</h3></a></div></div></div></div></div></div><div class="block md:hidden text-center pt-[3rem] pb-0"><div class="relative"><div id="23101744914-3" height="250" class="AdUnit__AdUnitDiv-sc-8b0d13e6-0 bGQXGH"></div><div width="300" height="250" class="AdUnit__LoadingUnit-sc-8b0d13e6-1 dEiERz">ADVERTISEMENT</div><a href="https://tally.so/r/5BZBWv" target="_blank" class="false bg-[#fff] text-[#000] font-extrabold text-[14px] flex items-center justify-center gap-[10px]">Advertise with us<svg width="5" height="9" viewBox="0 0 5 9" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M-4.37114e-08 7.5L3 4.5L-3.0598e-07 1.5L1 0.5L5 4.5L1 8.5L-4.37114e-08 7.5Z" fill="#000"></path></svg></a></div></div><div class="h-9"></div></div></section><div class="bg-[#F8F8F8]"><div class="hidden lg:inline-block w-full py-[1rem] md:py-[5rem]"><section class="container flex justify-center gap-x-[40px]"><div class="w-2/12"><div class="flex 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489.577 92.146 499.847 87.076 508.037L66.016 504.917C73.036 495.167 76.546 485.807 76.546 477.877C76.546 470.727 72.776 467.737 68.746 467.737C65.106 467.737 61.856 469.817 59.256 478.007L57.436 483.467C52.236 499.457 41.706 505.827 29.356 505.827C13.496 505.827 1.406 493.477 1.406 474.757C1.406 466.567 3.486 457.857 7.776 448.627L28.446 451.617C23.636 460.847 21.036 468.777 21.036 475.147C21.036 481.127 24.286 483.987 28.186 483.987C31.956 483.987 34.946 481.647 37.416 473.717L39.236 468.387C44.696 451.487 55.746 445.247 67.316 445.247C81.876 445.247 96.306 455.387 96.306 477.487Z" fill="black"></path><defs><radialGradient id="paint0_radial_0_1" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(52.3604 340.461) rotate(90) scale(46)"><stop stop-color="#FF804A"></stop><stop offset="1" stop-color="#FF2020"></stop></radialGradient><radialGradient id="paint1_radial_0_1" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(52.3604 340.461) rotate(90) scale(39)"><stop stop-color="#FF804A"></stop><stop offset="1" stop-color="#FF2020"></stop></radialGradient></defs></svg></div><h2 class="section__title">Spotlight</h2></div></div></div><div class="w-full flex gap-x-[40px] items-start my-auto"><div class="w-full"><div class="flex flex-col justify-between gap-y-[1.5rem]"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/05/blue-tyga-built-sunscreen-jacket-category"><div class="relative w-full aspect-double"><img alt="How Blue Tyga built the sunscreen jacket category before anyone else could" loading="lazy" width="1200" height="600" decoding="async" data-nimg="1" class="mx-auto h-full w-full object-cover " style="color:transparent" sizes="(max-width: 640px) 100vw, (max-width: 1024px) 50vw, 240px" srcSet="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=384&amp;q=75 384w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1920&amp;q=75"/></div></a></div><div class="flex flex-col gap-y-[1rem]"><div class="flex group"><div class="h-[10px] w-[10px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/category/startup-ecosystem"><p class="text-normal font-semibold text-[#000] line-clamp-1 capitalize tracking-tight group- group-hover:underline cursor-pointer">Startup Ecosystem</p></a></div><a class="text-inherit undefined" href="/2026/05/blue-tyga-built-sunscreen-jacket-category"><h4 class="text-mildlarge leading-[26px] font-[700] tracking-tight text-[#000] line-clamp-3 min-h-[78px] capitalize  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sizes="(max-width: 640px) 100vw, (max-width: 1024px) 50vw, 240px" srcSet="https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=384&amp;q=75 384w, https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=1920&amp;q=75"/></div></a></div><div class="flex flex-col gap-y-[1rem]"><div class="flex group"><div class="h-[10px] w-[10px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/category/events"><p class="text-normal font-semibold text-[#000] line-clamp-1 capitalize tracking-tight group- group-hover:underline cursor-pointer">Events</p></a></div><a class="text-inherit undefined" href="/2026/05/venture-catalysts--demo-day-spotlights-12-startups-targeting-46m-raise"><h4 class="text-mildlarge leading-[26px] font-[700] tracking-tight text-[#000] line-clamp-3 min-h-[78px] capitalize  hover:underline">Venture Catalysts ++ Demo Day spotlights 12 startups targeting $46M raise</h4></a><p class="text-normal font-light text-[#000] line-clamp-3 cursor-pointer">With strong early commitments of nearly $20 million, the VC firm’s latest Demo Day showcases startups across deeptech, AI, climate, defense, aerospace, and sustainability.</p><a class="text-inherit undefined" href="/author/brand-solutions"><p class="text-normal font-semibold text-[#000] hover:underline cursor-pointer">Brand Solutions</p></a></div></div></div><div class="w-full"><div class="flex flex-col justify-between gap-y-[1.5rem]"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/05/vgu-launchpad-rajasthans-student-entrepreneurs"><div class="relative w-full aspect-double"><img alt="Why VGU has become a launchpad for Rajasthan’s student entrepreneurs" loading="lazy" width="1200" height="600" decoding="async" data-nimg="1" class="mx-auto h-full w-full object-cover " style="color:transparent" sizes="(max-width: 640px) 100vw, (max-width: 1024px) 50vw, 240px" srcSet="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=384&amp;q=75 384w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1920&amp;q=75"/></div></a></div><div class="flex flex-col gap-y-[1rem]"><div class="flex group"><div class="h-[10px] w-[10px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/category/education"><p class="text-normal font-semibold text-[#000] line-clamp-1 capitalize tracking-tight group- group-hover:underline cursor-pointer">Education</p></a></div><a class="text-inherit undefined" href="/2026/05/vgu-launchpad-rajasthans-student-entrepreneurs"><h4 class="text-mildlarge leading-[26px] font-[700] tracking-tight text-[#000] line-clamp-3 min-h-[78px] capitalize  hover:underline">Why VGU has become a launchpad for Rajasthan’s student entrepreneurs</h4></a><p class="text-normal font-light text-[#000] line-clamp-3 cursor-pointer">By combining mentorship, institutional support, funding access, and government partnerships, VGU is helping student founders move from ideas to funded ventures without leaving Rajasthan.
</p><a class="text-inherit undefined" href="/author/gayatriguha"><p class="text-normal font-semibold text-[#000] hover:underline cursor-pointer">Gayatri Guha</p></a></div></div></div><div class="w-full"><div class="flex flex-col justify-between gap-y-[1.5rem]"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/05/sustainable-agriculture-small-farms-marathwada"><div class="relative w-full aspect-double"><img alt="How the future of sustainable agriculture is being shaped in small farms of Marathwada " loading="lazy" width="1200" height="600" decoding="async" data-nimg="1" class="mx-auto h-full w-full object-cover " style="color:transparent" sizes="(max-width: 640px) 100vw, (max-width: 1024px) 50vw, 240px" srcSet="https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=384&amp;q=75 384w, https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1920&amp;q=75"/></div></a></div><div class="flex flex-col gap-y-[1rem]"><div class="flex group"><div class="h-[10px] w-[10px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/category/agriculture"><p class="text-normal font-semibold text-[#000] line-clamp-1 capitalize tracking-tight group- group-hover:underline cursor-pointer">agriculture</p></a></div><a class="text-inherit undefined" href="/2026/05/sustainable-agriculture-small-farms-marathwada"><h4 class="text-mildlarge leading-[26px] font-[700] tracking-tight text-[#000] line-clamp-3 min-h-[78px] capitalize  hover:underline">How the future of sustainable agriculture is being shaped in small farms of Marathwada </h4></a><p class="text-normal font-light text-[#000] line-clamp-3 cursor-pointer">On small farms in Marathwada, women farmers are redefining what sustainable agriculture looks like through Bayer’s Food Value Chain partnership. With digital tools, climate-smart practices, and stronger market access, they are turning farming into both an economic opportunity and a source of agency.</p><a class="text-inherit undefined" href="/author/surya-kannoth"><p class="text-normal font-semibold text-[#000] hover:underline cursor-pointer">Surya Kannoth</p></a></div></div></div></div></section></div></div><section class="inline-block lg:hidden px-[1rem] bg-black pt-[1rem]"><div class="flex justify-center pt-[2rem] pb-[2.5rem]"><div><div class="section__vector"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 224 60"><circle cx="74" cy="30" r="19" fill="url(#a)" transform="rotate(90 74 30)"></circle><circle cx="73.997" cy="30" r="15.109" fill="url(#b)" stroke="#fff" stroke-width="2" transform="rotate(90 73.997 30)"></circle><path fill="#fff" d="M13.78 47.728c-4.784 0-8.788-1.82-11.752-3.848l1.144-7.02c3.38 2.756 7.072 4.368 10.504 4.368 3.328 0 5.096-1.924 5.096-4.264 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0-8.476-3.328-8.476-8.58V29.06h-3.692l.884-5.72h2.808v-4.42l7.072-3.588v8.008h6.136v5.72Z"></path><defs><radialGradient id="a" cx="0" cy="0" r="1" gradientTransform="matrix(0 19 -19 0 74 30)" gradientUnits="userSpaceOnUse"><stop stop-color="#FF804A"></stop><stop offset="1" stop-color="#FF2020"></stop></radialGradient><radialGradient id="b" cx="0" cy="0" r="1" gradientTransform="matrix(0 16.1087 -16.1087 0 73.997 30)" gradientUnits="userSpaceOnUse"><stop stop-color="#FF804A"></stop><stop offset="1" stop-color="#FF2020"></stop></radialGradient></defs></svg></div><h2 class="section__title">Spotlight</h2></div></div><div class="flex flex-col mb-[1rem]"><div class="relative"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/05/blue-tyga-built-sunscreen-jacket-category"><img alt="How Blue Tyga built the sunscreen jacket category before anyone else could" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-auto" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="90vw" srcSet="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/SAVE20260525145742-1780044947626.jpg?format=auto&amp;w=1920&amp;q=75"/></a></div><a class="text-inherit undefined" href="/2026/05/blue-tyga-built-sunscreen-jacket-category"><h4 class="text-white text-semilg font-normal leading-[26px] text-[#000] mt-[1rem]  line-clamp-5 text-left tracking-tight">How Blue Tyga built the sunscreen jacket category before anyone else could</h4></a><div class="mt-[1rem]"><p class="text-[#F9F9F9] leading-[22px] text-normal font-light  line-clamp-3">By merging performance fabrics with everyday design, Blue Tyga is creating a new category of protective clothing for the daily commuter.</p></div><a class="text-inherit undefined" href="/author/gayatriguha"><p class="text-sm font-mono font-medium leading-[22px] text-[#9C9C9C] my-[1.5rem] text-left"> <!-- -->Gayatri Guha</p></a></div><div class="relative"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/05/venture-catalysts--demo-day-spotlights-12-startups-targeting-46m-raise"><img alt="Venture Catalysts ++ Demo Day spotlights 12 startups targeting $46M raise" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-auto" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="90vw" srcSet="https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/81f42290-b0f5-11ed-aa4d-75d0d1d6c429/1779791699138.jpeg?format=auto&amp;w=1920&amp;q=75"/></a></div><a class="text-inherit undefined" href="/2026/05/venture-catalysts--demo-day-spotlights-12-startups-targeting-46m-raise"><h4 class="text-white text-semilg font-normal leading-[26px] text-[#000] mt-[1rem]  line-clamp-5 text-left tracking-tight">Venture Catalysts ++ Demo Day spotlights 12 startups targeting $46M raise</h4></a><div class="mt-[1rem]"><p class="text-[#F9F9F9] leading-[22px] text-normal font-light  line-clamp-3">With strong early commitments of nearly $20 million, the VC firm’s latest Demo Day showcases startups across deeptech, AI, climate, defense, aerospace, and sustainability.</p></div><a class="text-inherit undefined" href="/author/brand-solutions"><p class="text-sm font-mono font-medium leading-[22px] text-[#9C9C9C] my-[1.5rem] text-left"> <!-- -->Brand Solutions</p></a></div><div class="relative"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/05/vgu-launchpad-rajasthans-student-entrepreneurs"><img alt="Why VGU has become a launchpad for Rajasthan’s student entrepreneurs" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-auto" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="90vw" srcSet="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Article3Feature-1779455917952.jpg?format=auto&amp;w=1920&amp;q=75"/></a></div><a class="text-inherit undefined" href="/2026/05/vgu-launchpad-rajasthans-student-entrepreneurs"><h4 class="text-white text-semilg font-normal leading-[26px] text-[#000] mt-[1rem]  line-clamp-5 text-left tracking-tight">Why VGU has become a launchpad for Rajasthan’s student entrepreneurs</h4></a><div class="mt-[1rem]"><p class="text-[#F9F9F9] leading-[22px] text-normal font-light  line-clamp-3">By combining mentorship, institutional support, funding access, and government partnerships, VGU is helping student founders move from ideas to funded ventures without leaving Rajasthan.
</p></div><a class="text-inherit undefined" href="/author/gayatriguha"><p class="text-sm font-mono font-medium leading-[22px] text-[#9C9C9C] my-[1.5rem] text-left"> <!-- -->Gayatri Guha</p></a></div><div class="relative"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/05/sustainable-agriculture-small-farms-marathwada"><img alt="How the future of sustainable agriculture is being shaped in small farms of Marathwada " loading="lazy" decoding="async" data-nimg="fill" class="w-full h-auto" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="90vw" srcSet="https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png?format=auto&amp;w=1920&amp;q=75"/></a></div><a class="text-inherit undefined" href="/2026/05/sustainable-agriculture-small-farms-marathwada"><h4 class="text-white text-semilg font-normal leading-[26px] text-[#000] mt-[1rem]  line-clamp-5 text-left tracking-tight">How the future of sustainable agriculture is being shaped in small farms of Marathwada </h4></a><div class="mt-[1rem]"><p class="text-[#F9F9F9] leading-[22px] text-normal font-light  line-clamp-3">On small farms in Marathwada, women farmers are redefining what sustainable agriculture looks like through Bayer’s Food Value Chain partnership. With digital tools, climate-smart practices, and stronger market access, they are turning farming into both an economic opportunity and a source of agency.</p></div><a class="text-inherit undefined" href="/author/surya-kannoth"><p class="text-sm font-mono font-medium leading-[22px] text-[#9C9C9C] my-[1.5rem] text-left"> <!-- -->Surya Kannoth</p></a></div></div></section><div><div id="founder-first" class="hidden lg:inline-block w-full"><section class="container py-[1rem] md:py-[5rem]"><div class="flex justify-center mb-[3rem]"><div class="explore_icon"><div><div class="section__vector"><svg width="718" height="158" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M431.122 71.519c3.38-6.63 9.101-10.01 18.331-10.01v19.5c-10.79 0-17.03 4.68-17.03 16.25v25.74h-22.361v-59.02l21.06-2.21v9.75ZM373.917 108.7c5.98 0 13.26-2.34 21.45-8.84l5.98 15.599c-7.15 5.46-17.29 9.49-27.69 9.49-19.37 0-33.93-13.91-33.93-31.98 0-17.94 13.91-32.11 32.76-32.11 16.25 0 29.51 10.79 31.07 29.77l-41.47 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color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"></feFlood><feColorMatrix in="SourceAlpha" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0" result="hardAlpha"></feColorMatrix><feOffset dy="2"></feOffset><feComposite in2="hardAlpha" operator="out"></feComposite><feColorMatrix values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.25 0"></feColorMatrix><feBlend in2="BackgroundImageFix" result="effect1_dropShadow_2718_5116"></feBlend><feBlend in="SourceGraphic" in2="effect1_dropShadow_2718_5116" result="shape"></feBlend></filter><filter id="f" x="479.461" y="40" width="65.367" height="72.563" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"></feFlood><feColorMatrix in="SourceAlpha" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0" result="hardAlpha"></feColorMatrix><feOffset dy="2"></feOffset><feComposite in2="hardAlpha" operator="out"></feComposite><feColorMatrix values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.25 0"></feColorMatrix><feBlend in2="BackgroundImageFix" result="effect1_dropShadow_2718_5116"></feBlend><feBlend in="SourceGraphic" in2="effect1_dropShadow_2718_5116" result="shape"></feBlend></filter></defs></svg></div><h2 class="section__title">Founder First</h2></div></div></div><div class="w-full flex gap-x-[30px]"><div class="w-3/12"><div class="w-full"><div class="flex flex-col cursor-pointer mb-[1rem]"><a class="text-inherit relative block aspect-video" href="/2026/02/90-day-execution-plan-startup-founders"><img alt="The ultimate 90-day execution plan for startup founders" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="18.75vw" srcSet="https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=32&amp;q=75 32w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=48&amp;q=75 48w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=64&amp;q=75 64w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=96&amp;q=75 96w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=128&amp;q=75 128w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=256&amp;q=75 256w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=384&amp;q=75 384w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=1920&amp;q=75"/></a><div class="flex group mt-[1rem]"><div class="h-[10px] w-[10px] bg-[#FF2020] md:bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/category/ys-startup"><p class="font-semibold text-[#FF2020] md:text-[#000] text-smallsm md:text-normal group- group-hover:underline cursor-pointer">Startup</p></a></div><a class="text-inherit undefined" href="/2026/02/90-day-execution-plan-startup-founders"><h4 class="text:normal md:text-semilg leading-[20px] md:leading-[36px] font-bold md:font-semibold text-[#000] mt-[1rem] line-clamp-3 tracking-tight  hover:underline">The ultimate 90-day execution plan for startup founders</h4></a><a class="text-inherit undefined" href="/author/aasma-1683542979"><p class="text-[10px] md:text-normal font-normal md:font-semibold leading-[16px] md:leading-[22px] text-[#000] my-[1rem]  hover:underline"> <!-- -->Aasma Khan</p></a></div> </div><div class="w-full"><div class="flex flex-col cursor-pointer mb-[1rem]"><a class="text-inherit relative block aspect-video" href="/2026/02/founder-mistakes-kill-otherwise-good-startups"><img alt="Don’t let these 5 founder mistakes destroy your startup" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="18.75vw" srcSet="https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=32&amp;q=75 32w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=48&amp;q=75 48w, 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bg-[#DADADA] my-[1.25rem]"></div> </div><div class="w-full"><div class="flex gap-x-4 cursor-pointer w-[100%]"><div class="relative aspect-square min-w-[100px] max-w-[100px] w-[100px] h-[79px]"><a class="text-inherit undefined" href="/2026/05/snabbit-salon-at-home-services-byju-gets-jail-term"><img alt="Snabbit bets on quick salon-at-home services; Byju gets jail term" loading="lazy" decoding="async" data-nimg="fill" class="mb-[0.75rem]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/2026-CopyofNewPPTTemplates5-1779894659129.png?mode=crop&amp;ar=1%3A1&amp;crop=faces&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/2026-CopyofNewPPTTemplates5-1779894659129.png?mode=crop&amp;ar=1%3A1&amp;crop=faces&amp;format=auto&amp;w=750&amp;q=75 750w, 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id="filter4_d_2435_13025" x="542.195" y="33.5469" width="24.9883" height="70.0156" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"></feFlood><feColorMatrix in="SourceAlpha" type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0" result="hardAlpha"></feColorMatrix><feOffset dy="2"></feOffset><feComposite in2="hardAlpha" operator="out"></feComposite><feColorMatrix type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.25 0"></feColorMatrix><feBlend mode="normal" in2="BackgroundImageFix" result="effect1_dropShadow_2435_13025"></feBlend><feBlend mode="normal" in="SourceGraphic" in2="effect1_dropShadow_2435_13025" result="shape"></feBlend></filter><filter id="filter5_d_2435_13025" x="479.461" y="31" width="65.3672" height="72.5625" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"></feFlood><feColorMatrix in="SourceAlpha" type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0" result="hardAlpha"></feColorMatrix><feOffset dy="2"></feOffset><feComposite in2="hardAlpha" operator="out"></feComposite><feColorMatrix type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.25 0"></feColorMatrix><feBlend mode="normal" in2="BackgroundImageFix" result="effect1_dropShadow_2435_13025"></feBlend><feBlend mode="normal" in="SourceGraphic" in2="effect1_dropShadow_2435_13025" result="shape"></feBlend></filter><clipPath id="clip0_2435_13025"><rect width="706" height="136" fill="white"></rect></clipPath></defs></svg></div><h2 class="section__title">Founder First</h2></div></div><div class="slick-slider slider__section slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:500%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:20%"><div><div class="px-[1rem] relative" tabindex="-1" style="width:100%;display:inline-block"><div class="relative top-[2rem] bg-black text-white text-center py-[0.5rem] mx-[2rem] z-[1]"><p class=" font-bold text-semilg leading-[36px]">Startup</p></div><div class="min-h-[485px] border-4 border-solid border-black p-[0.2rem]"><div class="flex flex-col gap-y-4 min-h-[470px] border border-solid border-black p-[0.5rem]"><div class="relative w-full aspect-video"><a class="text-inherit undefined" href="/2026/02/d2c-versus-marketplace-indian-founders-2026"><img alt="D2C vs marketplace: What Indian founders should choose" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-[358px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="85vw" srcSet="https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png?format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png?format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png?format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png?format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png?format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png?format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png?format=auto&amp;w=1920&amp;q=75"/></a></div><a class="text-inherit undefined" href="/2026/02/d2c-versus-marketplace-indian-founders-2026"><h4 class=" text-semilarge leading-[34px] font-bold line-clamp-3">D2C vs marketplace: What Indian founders should choose</h4></a><div><p class="text-normal  font-normal line-clamp-3">Marketplace or D2C? Indian founders are done picking sides. 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time" loading="lazy" decoding="async" data-nimg="fill" class="h-[115px] mb-[0.75rem] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="10vw" srcSet="https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg?mode=min&amp;ar=16%3A9&amp;format=auto&amp;w=64&amp;q=75 64w, https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg?mode=min&amp;ar=16%3A9&amp;format=auto&amp;w=96&amp;q=75 96w, https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg?mode=min&amp;ar=16%3A9&amp;format=auto&amp;w=128&amp;q=75 128w, https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg?mode=min&amp;ar=16%3A9&amp;format=auto&amp;w=256&amp;q=75 256w, 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https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg?mode=min&amp;ar=16%3A9&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg?mode=min&amp;ar=16%3A9&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg?mode=min&amp;ar=16%3A9&amp;format=auto&amp;w=1920&amp;q=75"/></a></div><div class="w-3/5 flex flex-col justify-between"><div class="flex items-center"><div class="h-[10px] w-[10px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer"></div><a class="text-inherit undefined" href="/category/interview"><p class="text-[12px] leading-[16px] text-[#000] hover:underline cursor-pointer">Interview</p></a></div><a class="text-inherit undefined" href="/2025/11/how-ankit-agrawal-built-insurancedekho-one-district-at-a-time"><h4 class="text-normal md:text-[20px] leading-[20px] md:leading-[24px] font-normal line-clamp-3 mt-[0.5rem] hover:underline">How Ankit Agrawal built InsuranceDekho, one district at a time</h4></a><a class="text-inherit undefined" href="/author/webmaster"><p class="text-[12px] mt-[0.75rem] hover:underline"> <!-- -->Team YS</p></a></div></div></div></div><div class="w-full md:w-8/12 xl:w-7/12"><div class="flex flex-col md:flex-row gap-x-[20px] justify-between items-center cursor-pointer w-full h-full max-w-[416px] md:max-w-none m-auto"><div class="w-full md:w-4/7"><div class="border border-solid border-gray-600 p-[4px]"><div class="relative aspect-square w-auto w-[360px] xl:w-[416px] h-auto h-[400px] xl:h-[425px]"><a class="text-inherit undefined" href="/2026/04/bengaluru-brothers-building-github-alternative-ai-age-finland"><img alt="How two Bengaluru brothers are building a GitHub alternative for the AI age from Finland" loading="lazy" decoding="async" data-nimg="fill" class="mb-[0.75rem] 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cursor-pointer">Interview</p></a></div><a class="text-inherit undefined" href="/2026/04/bengaluru-brothers-building-github-alternative-ai-age-finland"><h4 class="text-semilg font-bold leading-[27px] md:leading-[30px] line-clamp-3 mt-[1rem]  hover:underline">How two Bengaluru brothers are building a GitHub alternative for the AI age from Finland</h4></a><a class="text-inherit undefined" href="/author/webmaster"><p class="text-normal font-semibold md:font-medium leading-[19px] md:leading-[22px] mt-[1.5rem] hover:underline">Team YS</p></a></div></div></div></div></div></section></div><section class="sm:inline-block md:hidden grid pt-[2rem] pb-[3rem]"><h2 class=" font-[800] text-[70px] sm:text-[56px] leading-[70px] sm:leading-[56px] mb-[2rem] tracking-tight mx-[1rem]">Leadership <br/> Lens</h2><div class="w-full"><div class="flex flex-col-reverse md:flex-row justify-between items-center cursor-pointer w-full gap-x-[3rem]"><div class="md:w-3/12 px-[1rem] md:px-0 pr-[2rem]"><div><a class="text-inherit undefined" href="/2026/04/from-almost-nothing-to-global-pharma-empire-untold-lupin-story"><h4 class="text-[28px] lg:text-[38px] leading-[32px] lg:leading-[44px] pb-[0.425rem] mt-[2rem] md:mt-auto font-extrabold line-clamp-3 lg:line-clamp-4 hover:underline">From almost nothing to a global pharma empire: The untold Lupin story</h4></a><p class="text-normal md:text-[20px] leading-[19px] md:leading-[24px] font-normal text-[#4E4E4E] mt-[1rem] mb-[1rem] md:mb-[2rem] lg:mb-[2.5rem] line-clamp-3">In a system that was oppressive to business, Desh Bandhu Gupta (DBG) built a company and enabled an industry that now supplies medicines to the world. 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class="px-[1rem]"><div class="py-[2rem]"><div class="w-full"><div class="flex items-between gap-x-[20px] cursor-pointer w-[100%] mb-[3rem]"><div class="relative w-2/5 aspect-video h-[115px] max-w-[205px]"><a class="text-inherit undefined" href="/2026/04/bengaluru-brothers-building-github-alternative-ai-age-finland"><img alt="How two Bengaluru brothers are building a GitHub alternative for the AI age from Finland" loading="lazy" decoding="async" data-nimg="fill" class="h-[115px] mb-[0.75rem]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="10vw" srcSet="https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/1080X1080-1775558932089.jpg?mode=min&amp;ar=1%3A1&amp;format=auto&amp;w=64&amp;q=75 64w, https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/1080X1080-1775558932089.jpg?mode=min&amp;ar=1%3A1&amp;format=auto&amp;w=96&amp;q=75 96w, 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fill="white"></rect></clipPath></defs></svg></div><h2 class="section__title">Featured</h2></div></div></div><div class="flex flex-col md:flex-row md:gap-[3rem]"><div class="w-full md:w-3/12 md:mb-0"><p class="block bg-black text-base text-[24px] text-white py-2 pl-[24px]  featured_brand__title--bg_1">SMB Story</p><div class="h-9"></div></div><div class="w-full md:w-5/12 md:mb-0"><p class="block bg-black text-base text-[24px] text-white py-2 pl-[24px]  featured_brand__title--bg_1">Her Story</p><div class="h-9"></div></div><div class="w-full md:w-4/12 md:mb-0"><p class="block bg-black text-base text-[24px] text-white py-2 pl-[24px]  featured_brand__title--bg_1">Social Story</p><div class="h-9"></div></div></div></div></section><section class="inline-block lg:hidden px-[1rem] py-[1rem] max-w-[100vw]"><div class="flex justify-center"><div><div class="section__vector"><svg width="317" height="39" viewBox="0 0 317 39" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M113.22 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11.1395 60.6602C10.4261 60.9151 9.71459 61.173 9.00239 61.4312C8.67273 61.5507 8.34291 61.6702 8.01267 61.7896C6.14473 62.4663 5.01493 62.0374 4.14552 60.2809Z" fill="black"></path><defs><linearGradient id="paint0_linear_1464_3524" x1="23" y1="50.5" x2="64" y2="22" gradientUnits="userSpaceOnUse"><stop stop-opacity="0.94"></stop><stop offset="0.764235" stop-color="#D9D9D9" stop-opacity="0"></stop></linearGradient></defs></svg><h2 class="text-[64px] md:text-[110px] leading-[0.7em] md:leading-[78px] font-extrabold tracking-tight  text-center md:text-right">Interview</h2></div><div class="flex flex-col lg:flex-row gap-x-[10px] justify-center items-center w-full"><div class="w-full lg:w-6/12"><div class="flex flex-col cursor-pointer px-[2rem] pt-[2rem] bg-[#26262D] lg:bg-[#E74125] text-white overflow-hidden"><div class="flex cursor-pointer"><div class="h-[8px] w-[8px] bg-[#FFF] my-auto mr-[0.75rem]"></div><a class="text-inherit undefined" href="/"><p class="text-normal font-semibold md:font-bold leading-[16px] md:leading-[24px]">YourStory</p></a></div><a class="text-inherit undefined" href="/video/ai-at-scale-powering-650m-users-tech-transformers-rahul-chari-phonepe"><h4 class="text-[34px] md:text-mildxl font-extrabold md:font-bold leading-[36px] md:leading-[60px] tracking-tight mt-[1rem] line-clamp-3">AI at Scale: Powering 650M+ Users | Tech Transformers with Rahul Chari, PhonePe
</h4></a><p class="text-lg leading-[25px] md:leading-[22px] font-normal md:font-light mt-[1rem] line-clamp-2 mb-[1rem]">In Tech Transformers, PhonePe CTO Rahul Chari explains how AI is reshaping fintech—enabling real-time decisions, automating support, breaking language barriers, and using data for personalized, secure, and inclusive financial experiences at massive scale.</p><a class="text-inherit undefined" href="/author/webmaster"><p class="pb-[2rem] text-smallsm md:text-normal leading-[16px] md:leading-[22px] font-semibold md:font-medium"> <!-- -->Team YS</p></a><div class="interview_youtube_videos"><div style="height:auto;width:auto" data-ntpc="YouTubeEmbed"><lite-youtube ref="[object Object]" id="youtube-vETGri4s6Eg-2011-interviewcard" className="youtube-responsive" videoId="vETGri4s6Eg" opts="[object Object]"></lite-youtube></div></div><div class="hidden sm:inline-block"><p class="text-[140px] opacity-15 leading-[102px] mt-[2.5rem] font-bold">Interview</p></div><div class="sm:inline-block md:hidden"><svg width="332" height="65" viewBox="0 0 332 65" fill="none" xmlns="http://www.w3.org/2000/svg"><path opacity="0.2" d="M15.88 2.1L15.88 63H0.481L0.481 2.1L15.88 2.1ZM48.1379 21.588C57.8819 21.588 62.8409 28.2 62.8409 38.118V63H47.8769V40.032C47.8769 36.465 45.6149 34.203 42.3089 34.203C38.9159 34.203 36.5669 36.639 36.5669 40.293V63H21.6029L21.6029 23.502L36.2189 22.023V26.46C39.0899 23.328 43.2659 21.588 48.1379 21.588ZM92.9884 34.464H83.3314V45.687C83.3314 48.993 84.8974 50.82 88.2904 50.82C89.8564 50.82 91.5964 50.472 92.9884 49.95V62.13C90.7264 63 87.6814 63.609 84.2884 63.609C73.4134 63.609 68.3674 57.432 68.3674 47.775V34.464H63.6694V22.719H68.3674V15.846L83.3314 8.712L83.3314 22.719H92.9884V34.464ZM115.867 53.43C119.869 53.43 124.741 51.864 130.222 47.514L134.224 57.954C129.439 61.608 122.653 64.305 115.693 64.305C102.73 64.305 92.9864 54.996 92.9864 42.903C92.9864 30.897 102.295 21.414 114.91 21.414C125.785 21.414 134.659 28.635 135.703 41.337L107.95 50.211C109.777 52.212 112.387 53.43 115.867 53.43ZM115.084 32.202C109.951 32.202 106.297 35.943 105.601 41.25L122.044 35.856C120.565 33.594 118.042 32.202 115.084 32.202ZM152.158 28.548C154.42 24.111 158.248 21.849 164.425 21.849V34.899C157.204 34.899 153.028 38.031 153.028 45.774L153.028 63H138.064L138.064 23.502L152.158 22.023V28.548ZM192.34 22.719L207.913 22.719L193.906 63H177.289L163.369 22.719H178.855L185.641 48.036L192.34 22.719ZM216.396 17.847C211.524 17.847 207.609 14.019 207.609 9.408C207.609 4.797 211.524 0.968995 216.396 0.968995C221.268 0.968995 225.183 4.797 225.183 9.408C225.183 14.019 221.268 17.847 216.396 17.847ZM208.827 63L208.827 23.502L223.791 21.936L223.791 63L208.827 63ZM249.314 53.43C253.316 53.43 258.188 51.864 263.669 47.514L267.671 57.954C262.886 61.608 256.1 64.305 249.14 64.305C236.177 64.305 226.433 54.996 226.433 42.903C226.433 30.897 235.742 21.414 248.357 21.414C259.232 21.414 268.106 28.635 269.15 41.337L241.397 50.211C243.224 52.212 245.834 53.43 249.314 53.43ZM248.531 32.202C243.398 32.202 239.744 35.943 239.048 41.25L255.491 35.856C254.012 33.594 251.489 32.202 248.531 32.202ZM316.872 22.719L331.923 22.719L320.178 63H306.258L299.298 41.859L292.338 63H278.331L266.586 22.719H281.637L286.77 44.295L293.991 22.719H304.518L311.739 44.295L316.872 22.719Z" fill="#F9F9F9"></path></svg></div></div></div><div class="w-full lg:w-4/12 flex flex-col md:gap-x-[40px] items-center pt-[2rem] md:pt-0"><div class="w-full"><div class="flex gap-[1rem] md:gap-4 cursor-pointer w-[100%]"><div class="w-full"><div class="flex flex-col gap-y-4"><div class="flex group"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/"><p class="text-normal font-semibold md:font-bold leading-[16px] md:leading-[24px] text-[#000] group- group-hover:underline cursor-pointer">YourStory</p></a></div><div><a class="text-inherit undefined" href="/video/silicon-valley-founder-redefine-ai-compute-forever"><h4 class="text-mildlarge md:text-semilg leading-[25px] md:leading-[30px] font-normal md:font-semibold text-[#000] md:text-[#393939] line-clamp-2  hover:underline">This Silicon Valley founder wants to redefine AI compute forever! 
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stop-color="#FF5130"></stop><stop offset="1" stop-color="#E1296F"></stop></linearGradient></defs></svg></div><h2 class="section__title">Explore</h2></div></div></div><div class="text-center px-[3rem] md:px-[1rem]"><p class=" text-[20px] md:text-[32px] leading-[26px] pt-[1rem] md:pt-[3rem] pb-[1rem] text-[#E0E0E0]">Upcoming startups of <!-- -->2026<!-- --> and browse them on YourStory</p></div><div class="container px-[3rem] md:px-0 grid grid-cols-2 md:grid-cols-3 lg:grid-cols-4 gap-y-[2rem] gap-x-[1rem] lg:gap-[2.5rem] mt-[2rem] mb-[5rem] md:mt-[5rem] md:mb-[5rem]"><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/segwise"><img alt="Segwise.Ai" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Segwise2+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Segwise2+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Segwise2+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Segwise2+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Segwise2+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Segwise2+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Segwise2+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Segwise.Ai</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">SAAS</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/ongil"><img alt="Ongil.Ai" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Frame+163.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Frame+163.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Frame+163.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Frame+163.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Frame+163.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Frame+163.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Frame+163.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Ongil.Ai</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">AI/ML</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/nexstem"><img alt="NexStem" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Nexstem+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Nexstem+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Nexstem+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Nexstem+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Nexstem+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Nexstem+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Nexstem+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">NexStem</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Health-Tech</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/farmonaut"><img alt="Farmonaut" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Farmonaut.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Farmonaut.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Farmonaut.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Farmonaut.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Farmonaut.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Farmonaut.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Farmonaut.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Farmonaut</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Agritech</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/recircle"><img alt="Recircle" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/ReCircle+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/ReCircle+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/ReCircle+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/ReCircle+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/ReCircle+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/ReCircle+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/ReCircle+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Recircle</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Cleantech</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/fabrik"><img alt="Fabrik Space" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Fabrik.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Fabrik.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Fabrik.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Fabrik.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Fabrik.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Fabrik.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Fabrik.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Fabrik Space</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">SAAS</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/verdant-impact"><img alt="Verdant Impact" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Frame+158+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Frame+158+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Frame+158+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Frame+158+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Frame+158+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Frame+158+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Frame+158+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Verdant Impact</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Agritech</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/the-eplane-company"><img alt="The EPlane Company" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/ePlane+AI.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/ePlane+AI.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/ePlane+AI.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/ePlane+AI.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/ePlane+AI.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/ePlane+AI.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/ePlane+AI.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">The EPlane Company</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Mobility</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/nawgati"><img alt="Nawgati" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Nawgati.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Nawgati.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Nawgati.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Nawgati.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Nawgati.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Nawgati.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Nawgati.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Nawgati</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Enterprise-Tech</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/kshanaai"><img alt="Kshana Al" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Kshana.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Kshana.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Kshana.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Kshana.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Kshana.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Kshana.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Kshana.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Kshana Al</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">AI/ML</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/marut-drones"><img alt="Marut Drones" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Marut+Drones+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Marut+Drones+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Marut+Drones+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Marut+Drones+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Marut+Drones+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Marut+Drones+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Marut+Drones+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Marut Drones</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Dronetech</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/anatomech"><img alt="Anatomech" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Anatomech.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Anatomech.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Anatomech.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Anatomech.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Anatomech.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Anatomech.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Anatomech.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Anatomech</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Health-Tech</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/naam"><img alt="Naam" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Naam.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Naam.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Naam.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Naam.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Naam.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Naam.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Naam.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Naam</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">AI/ML</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/neuralgarage"><img alt="NeuralGarage" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Visual+Dub+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Visual+Dub+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Visual+Dub+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Visual+Dub+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Visual+Dub+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Visual+Dub+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Visual+Dub+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">NeuralGarage</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">AI/ML</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/monet-work"><img alt="Monet Work" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Monet+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Monet+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Monet+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Monet+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Monet+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Monet+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Monet+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Monet Work</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Web3</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/evate"><img alt="Evate Technologies" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Evate+Technologies.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Evate+Technologies.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Evate+Technologies.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Evate+Technologies.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Evate+Technologies.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Evate+Technologies.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Evate+Technologies.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Evate Technologies</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Mobility</p></div></div></a></div></div></div><div class="border-[1px] border-solid border-white mt-[3.5rem] w-fit h-[66px] mx-auto pt-[1rem] pb-[2rem] sm:pb-[3.5rem] hover:bg-[#FFFFFF] text-[#FFF] hover:text-[#000]"><a class="text-inherit undefined" target="_blank" href="https://yourstory-events-2022-23.webflow.io/ts-startup-portfolio"><button class="text-semilg sm:text-semilarge font-bold mx-[3rem]  cursor-pointer">View All Companies</button></a></div></section><section class="container py-[1rem] md:pt-[5rem] md:pb-0"><div class="flex flex-col gap-y-[2rem] lg:gap-y-[6rem]"><div class="flex justify-center"><div class="explore_icon"><div><div class="section__vector"><svg xmlns="http://www.w3.org/2000/svg" width="828" height="99" fill="none" viewBox="0 0 828 99"><path fill="#000" d="M122.07 29.53c-7.28 0-13.13-5.72-13.13-12.61s5.85-12.61 13.13-12.61c7.28 0 13.13 5.72 13.13 12.61s-5.85 12.61-13.13 12.61ZM110.76 97V37.98l22.36-2.34V97h-22.36Zm53.345 1.95c-7.02 0-14.04-1.95-20.28-4.94l2.34-15.86c5.59 2.73 10.79 4.55 15.47 4.55 3.64 0 5.59-1.43 5.59-3.64 0-1.95-1.3-3.38-5.33-4.55l-2.47-.91c-8.84-3.25-14.56-9.62-14.56-19.11 0-11.31 8.71-19.63 22.88-19.63 5.98 0 12.61 1.56 18.59 3.9l-2.47 15.86c-5.33-2.47-11.18-4.16-14.95-4.16-3.12 0-4.42 1.56-4.42 3.25 0 1.56 1.04 2.99 4.29 4.16l2.86 1.04c10.92 3.9 16.38 10.01 16.38 19.63 0 12.22-9.36 20.41-23.92 20.41Zm64.283 0c-19.37 0-33.8-13.78-33.8-31.98 0-18.33 14.69-32.11 33.67-32.11 5.72 0 11.05 1.17 15.86 3.12l-2.99 18.59c-4.16-1.95-7.8-2.99-11.31-2.99-8.32 0-13.91 5.85-13.91 13.26 0 7.28 5.46 13.26 14.17 13.26 3.64 0 7.67-1.04 11.96-3.25l2.6 18.59c-5.07 2.08-10.27 3.51-16.25 3.51Zm54.206 0c-18.98 0-33.67-13.91-33.67-31.98s14.69-32.11 33.67-32.11c19.11 0 33.8 14.04 33.8 32.11s-14.69 31.98-33.8 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9.1-10.01 18.33-10.01v19.5c-10.79 0-17.03 4.68-17.03 16.25V97h-22.36V37.98l21.06-2.21v9.75Zm56.466 37.18c5.98 0 13.26-2.34 21.45-8.84l5.98 15.6c-7.15 5.46-17.29 9.49-27.69 9.49-19.37 0-33.93-13.91-33.93-31.98 0-17.94 13.91-32.11 32.76-32.11 16.25 0 29.51 10.79 31.07 29.77l-41.47 13.26c2.73 2.99 6.63 4.81 11.83 4.81Zm-1.17-31.72c-7.67 0-13.13 5.59-14.17 13.52l24.57-8.06c-2.21-3.38-5.98-5.46-10.4-5.46Z"></path><g fill="#000" clip-path="url(#a)"><path d="M45.756 96.935c-5.894 0-11.781-.035-17.675.023-1.554.017-2.337-.133-2.315-2.134.115-10.243.063-20.492-.034-30.74-.023-2.215.475-2.83 2.761-2.197 4.807 1.328 9.334 3.186 13.524 5.923 7.277 4.757 14.982 7.42 23.774 4.837 13.507-3.962 21.086-18.386 16.656-31.85-4.39-13.36-18.84-20.405-31.987-15.609-3.15 1.15-6.053 2.784-8.849 4.607-4.115 2.68-8.62 4.411-13.318 5.728-1.715.477-2.612.426-2.59-1.829.098-10.438.07-20.883.023-31.32-.005-1.542.366-2.29 2.053-2.255 11.986.264 24.007-.685 35.96.431 25.436 2.364 44.254 24.35 43.208 50.064-1.063 26.151-21.973 46.206-48.353 46.367-4.281.028-8.563 0-12.844 0v-.052l.006.006Z"></path><path d="M59.05 27.578c6.426.12 11.764 2.594 15.954 7.534.83.978 1.795 2.14.606 3.22-1.206 1.094-2.16 0-3.03-.988-6.041-6.902-14.14-8.409-22.35-4.193-1.097.564-2.314 1.513-3.166-.086-.829-1.553.566-2.174 1.64-2.784 3.213-1.811 6.654-2.749 10.352-2.697l-.005-.006ZM19.855 60.2c-.063 1.11-.515 1.978-1.818 2.059-1.103.069-1.875-.46-2.029-1.57-1.04-7.471-2.058-14.948-3.052-22.424-.155-1.145.2-2.203 1.514-2.33 1.166-.114 1.99.5 2.172 1.778 1.064 7.47 2.133 14.941 3.213 22.487ZM12.75 58.56c.193 1.374-.04 2.628-1.619 2.84-1.657.225-2.017-1.075-2.2-2.386-.898-6.447-1.818-12.888-2.675-19.335-.166-1.26-.16-2.64 1.589-2.813 1.646-.16 2.103 1.03 2.286 2.352.886 6.448 1.75 12.895 2.618 19.342ZM5.655 55.466c.2 1.403-.48 2.29-1.79 2.421-1.2.121-1.908-.69-2.074-1.886-.595-4.342-1.206-8.69-1.743-13.044-.15-1.179-.03-2.404 1.543-2.553 1.423-.138 2.092.834 2.275 2.047.646 4.33 1.206 8.679 1.795 13.02l-.006-.005Z"></path></g><defs><clipPath id="a"><path fill="#fff" d="M0 0h107v97H0z"></path></clipPath></defs></svg></div><h2 class="section__title">Discover More</h2></div></div></div><div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-x-[20px] px-[1rem] md:px-0"><div class="w-full mb-[2rem] md:mb-[5rem]"><div class="relative border-b-[1px] border-solid border-[#000] mb-[1.5rem] w-full"><h2 class="capitalize cursor-pointer text-semixl tk-trade-gothic-next font-bold pb-[0.7rem] line-clamp-1 underline_border">Startup</h2></div><a class="text-inherit undefined" href="/2026/02/d2c-versus-marketplace-indian-founders-2026"><p class=" text-[20px] hover:underline cursor-pointer min-h-[60px] line-clamp-2">D2C vs marketplace: What Indian founders should choose</p></a><div class="h-[1px] w-full border-[0.5px] border-solid border-[#D8D8D8] my-[1.25rem]"></div><a class="text-inherit undefined" href="/2026/02/90-day-execution-plan-startup-founders"><p class=" text-[20px] 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The company has said that this latest funding is expected to advance its safety and interpretability research, expand compute to meet growing demand for Claude, and scale the products and partnerships that customers rely on.\n\nTo support this need, Anthropic has expanded its compute capacity by signing agreements with major infrastructure providers. These include deals with Amazon for up to five gigawatts of new capacity, alongside Google and Broadcom for five gigawatts of next-generation TPU capacity.\n\nTPUs, or Tensor Processing Units, are custom chips designed specifically to accelerate machine learning tasks. Furthermore, Anthropic has secured access to GPU capacity from SpaceX in its Colossus 1 and Colossus 2 facilities.\n\n“Claude is increasingly indispensable to our growing global community of customers…,” said Krishna Rao, chief financial officer of Anthropic. “This funding will help us serve the historic demand we are experiencing, stay at the research frontier, and bring Claude to more of the places where work happens.”\n\nThis momentum is supported by strong financial performance. Earlier this month, the company’s run-rate revenue crossed $47 billion. This rapid scaling is largely driven by global enterprises deploying Claude in their core operations.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"29:Ta4e,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"2a:T8a2,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"The adoption of OpenAI’s coding and software engineering agent Codex is rising fast, with the number of weekly active users of the platform in the country grown 27X since the start of 2026.\n\nBy late April 2026, daily interactions with the system had increased by more than 20x, said a release by OpenAI. \n\nThis rapid expansion is an indicator that India is not just a consumer of technology but is rapidly becoming a leading global hub for AI engagement and execution.\n\nIndia now ranks among the top five countries globally for the adoption of Codex, which is an AI model originally designed to translate natural language into computer code.\n\nHowever, the data suggests that its application is now far more diverse than simple software development.\n\nA significant shift is occurring in how the tool is used. More than a quarter of all requests in India are now for non-coding tasks. Professionals across various sectors are using the technology to synthesise complex information, draft formal documents, and automate their daily research.\n\nThis indicates that the tool is evolving into a general purpose assistant that helps users organise their workflows and communication more efficiently.\n\nThomas Jeng, Head of Startups for the Asia-Pacific region at OpenAI, said that the country’s strong builder culture is a primary driver of this momentum.\n\n“What’s exciting about India is that adoption is not just happening among software engineers. We’re seeing founders, operators, researchers, students, and business teams increasingly use Codex to turn ideas into working outcomes faster,” Jeng noted.\n\nThis trend is not a sudden development but a continuation of high activity levels seen earlier in the year. In February, research found that the use of the platform for coding in India was already three times the global average.\n\nThe expansion is further supported by a growing ecosystem of major enterprises. Large scale organisations such as Tata Consultancy Services and Infosys have entered into collaborations to integrate these AI capabilities into their engineering and enterprise workflows. Similarly, the fintech company Razorpay has also embraced the technology to enhance its operations.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"2b:T791,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Tata 1mg, the digital healthcare platform of the Tata Group said that it has turned EBITDA positive across all its key business verticals.\n\nAccording to the company, all core businesses became EBITDA positive in December 2025 and maintained profitability through the fourth quarter of FY26. The company attributed this achievement to its decade-long effort to build an integrated healthcare platform spanning pharmacy, diagnostics, specialty care, consultations, and retail healthcare.\n\nTata 1mg Co-founder and CEO Prashant Tandon described the year as an inflection point, noting that scale is now translating into improved customer experience and stronger unit economics.\n\nThe company’s ePharmacy business reached breakeven while continuing to expand. Express medicine delivery within 30 to 60 minutes is now available across 10 cities. Meanwhile, its diagnostics business crossed Rs 600 crore in annual recurring revenue (ARR), recording over 40% year-on-year growth and maintaining double-digit EBITDA margins. The diagnostics network includes 19 NABL-accredited laboratories serving customers in 70 cities.\n\nTata 1mg’s Specialty Pharma division also posted strong growth of around 65% during FY26, driven by patient support programmes, adult vaccination, cancer care and obesity management. Its direct-to-consumer health products portfolio surpassed ₹200 crore ARR and remains profitable.\n\nOn the retail front, the company has expanded its physical presence to more than 280 stores across nine clusters and plans to increase the network to over 500 outlets within the next 12 months. It is also strengthening its AI capabilities through platforms such as Health Insights Hub and Pulse, which is currently used by more than 75 pharmaceutical companies.\n\nLooking ahead, Tata 1mg plans to focus on faster pharmacy deliveries, diagnostics expansion, specialty care partnerships and AI-driven personalised healthcare experiences.\n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"2c:T6a8,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"After building quick home services for daily chores, Snabbit is now testing instant salon-at-home services to see if it can become the next category that consumers can stop planning for.\n\nRecently, the Bengaluru-based quick home services startup announced its entry into beauty services in Bengaluru, aiming to disrupt a category long dominated by Urban Company with its appointment-led model.\n\nThe move marks Snabbit’s first major expansion beyond daily household chores and cleaning services. Beauty, the company believes, is a “high-frequency category with a large addressable market”.\n\n“This overlaps perfectly with the core category we have built,” says Aayush Agarwal, Founder and CEO, Snabbit. \n\n“Consumers today expect convenience everywhere, but availing beauty services still involves long waiting periods. We see an opportunity to fundamentally rethink the experience through speed, reliability and hyperlocal fulfilment.”\n\nThe company has quietly piloted the sub-15-minute service over the last six weeks in Bengaluru’s Sarjapur micromarket, where it claims to have completed over 2,000 jobs so far. According to the company, the average fulfilment time during the pilot has remained under 15 minutes.\n\nThe pilot currently operates with 25 active beauty professionals and is averaging nearly 50 jobs a day, the company stated in a press release.\n\nThe idea is simple: if consumers can order food and groceries and get house help instantly, why not get a blow-dry, threading, waxing, or facial at home before stepping out?\n\nBut whether beauty services can actually flourish as an instant service category, and not something consumers prefer planning for, remains a question. \n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"2d:T858,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1," by Redseer Strategy Consultants. \n\nThe report notes that the market is undergoing a structural shift, driven by rapid digitisation, changing consumer behaviour, Gen Z-led spending, and the rise of convenience-first commerce models.\n\nWithin this broader ecosystem, at-home salon services have emerged as a fast-growing niche. Industry estimates peg India’s home salon segment at over Rs 3,000 crore within the country’s nearly Rs 30,000 crore salon industry.\n\nThe category is currently dominated by Urban Company, which popularised appointment-led salon-at-home services like waxing, threading, facials and clean-ups. Yes Madam, another notable player in the BPC segment, hasn’t made a significant dent in Urban Company’s dominance, industry experts believe.\n\nSnabbit wants to challenge the market dominance. \n\n“We are seeing a very strong surge in demand, driven almost entirely by organic word-of-mouth in the dense neighbourhoods we have launched in,” says Dev Priyam, Vice President, Business at Snabbit, who leads the beauty category. \n\nHe continues, “Consumers should not have to plan around basic beauty needs anymore. Whether it’s before office, after work, or ahead of stepping out, beauty is increasingly becoming an instant, convenience-led use case.\n\n“Our focus right now is on perfecting the experience before folding the service into the Snabbit app and scaling it across our existing micromarkets.” \n\nIs the salon category the next logical market for Snabbit to enter?\n\nSatish Meena, Founder of research platform Datum Intelligence, believes so. “Urban Company has already created the market for beauty services at home. The problem Snabbit is now trying to solve is making it instant,” says Meena. \n\n“Salon is already one of Urban Company’s largest categories. Order-wise, I don’t know the exact number, but it is a significant chunk. Beauty and salon services are already meaningful for them. And I think that’s a much bigger challenge for any company because this is UC’s bread and butter.”\n\nThat said, will Snabbit actually be able to make a significant dent in a category that "])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"2e:T631,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"For Snabbit, quick at-home beauty services could fundamentally change how often consumers interact with the platform, and potentially unlock an entirely new consumer behaviour around beauty and grooming.\n\nBeauty services naturally come with higher ticket sizes, since consumers would book multiple treatments together when a beautician makes a house visit. \n\n“If you are asking someone to come home, you usually take a combination of two-three services from that partner,” says Meena.\n\nHe adds, “Customers will be much more willing to order these services if someone can come in just 10 minutes and do your makeup, hair drying, or something else before a party. Otherwise, if you have to plan everything and book in advance, many times you don’t do it at all.\"\n\nHe also argues that this shift could move beauty services beyond occasion-led consumption into smaller, impulse-driven use cases.\n\n“Earlier, if you had a big party or something, then makeup artists and others would come home. But now, because it is available instantly, people may start using it even for smaller occasions, like going to a friend’s house,” he says. “You are not necessarily doing full makeup every time. You can call for basic services too.”\n\nConvenience could create frequency.\n\nThis shift is already visible, at least in part, in how Urban Company has evolved its salon business. Over the years, the listed company has steadily reduced fulfilment windows for beauty services—from bookings made hours or even days in advance to just 30-45 minutes prior in parts of Delhi-NCR today.\n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"2f:T6fe,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"“UC realised that customer expectations have changed across categories. Customers now want everything much faster,” says Meena. “That’s why they anticipated that beauty services would also eventually shift in this direction.”\n\nBut not everyone is convinced there is a strong  consumer need for instant beauty services. \n\nA senior VC executive tracking consumer internet startups says their firm’s consumer research suggests that most beauty services remain inherently planned purchases. \n\n“There’s no intuitive need for a quick beauty service. Most of these services tend to be planned because of the time it takes to finish them,” says the executive, requesting anonymity. \n\n“The quick-commerce model also structurally restricts the amount of cross-sell possible since professionals are operating on a tight clock.”\n\nThe executive doesn’t think beauty and salon services are a natural extension of quick house-help services. \n\n“It’s a good-to-have at best. The frequency of home services still makes a strong case given it needs to be done at least thrice a month. We don’t feel beauty is as high frequency but some particular use cases might have a higher frequency than others— blow drying was one such use case that came out when we spoke to consumers.”\n\nAvantika Jain, a Mumbai-based advertising professional, thinks there is demand for instant beauty services, particularly for last-minute use cases.\n\n“I think for threading and waxing, people need quick beauty services,” says Jain. “For example, on Urban Company, you still have to book fairly in advance for the next day, even on Yes Madam. A professional’s travel time is also long. So for quick things, say one has a flight or forgot to get something done, people can go for it.”\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"30:Tdfa,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Unlike traditional salon-at-home models that typically rely on advance scheduling and specialised professionals, Snabbit says it has built a leaner, instant-first operating model centred around high-frequency beauty use cases such as threading, waxing, clean-ups, facials, hair styling, saree draping, and head massages. \n\nA key part of this strategy lies in training beauticians as multi-skilled “all-rounders” capable of delivering multiple services in a single visit, instead of sending separate specialists for different requirements.\n\nHowever, beauty is a category where trust matters much more than convenience.\n\nConsumer perception poses a major challenge, as most users still primarily associate Snabbit with household chores.\n\nDespite the convenience, Jain says consumers may hesitate to trust newer platforms for personal grooming services. \n\n“Snabbit has been very much established as a cleaning brand for me, so I am not sure how it will transition,” she adds. “Their Instagram and marketing are all around cleaning and household help.\"\n\nFor the past two years, Jain has relied on two regular beauticians from Urban Company for her needs, whom she trusts and knows well.\n\n“I only book from Urban Company. I use Yes Madam when Urban Company isn’t available. For eyebrows and things like that, I don’t trust anyone else. Worst case, in an emergency, I would rather go to a salon downstairs,” she says.\n\nHaving said that, she also acknowledges that convenience and pricing could eventually influence consumer behaviour.\n\n“People are not loyal to Zepto or Blinkit either. People switch based on where there are better discounts or availability. I am also that kind of customer. But with this category, trust matters a lot,” she explains.\n\nThis is where Snabbit’s biggest challenge may lie, and a lot depends on training, service quality, and trust. \n\n“This is a very difficult category to build because customer expectations are very different. Beauty services are much more personal. Training and consistency will play a very significant role,” says Meena.\n\nHe says Urban Company has spent years building processes around beautician training, service quality, and consistency. \n\n“That’s something Snabbit will also have to build. In cleaning services, that is comparatively easier. Beauty is a very different category because customer expectations are much higher,” he says. \n\nFor now, Meena says profitability appears to be secondary for Snabbit. “The focus is market share. If this pilot scales, it becomes easier for Snabbit to raise the next round because this is already a proven category thanks to Urban Company,” he adds. \n\nHe believes the beauty push is part of a larger ambition to move beyond household chores and become a broader instant-services platform.\n\n“Eventually, I think Snabbit will enter most categories Urban Company is present in. The larger vision is becoming a platform that can provide instant manpower for any household task: beauty, yoga, baby care, elder care, or anything else,” he says. \n\nThe senior VC executive quoted earlier echoes this view. He says Snabbit wants to enter “everything that is of lower average order value (AOV)”. “Snabbit’s wedge is in entering markets that UC doesn’t concentrate as much on because of lower AOVs.”\n\nThe sub-15 salon-at-home service may give Snabbit access to customers. But whether it clocks in repeat usage depends entirely on the service quality, customer experience, and, more broadly, customers’ perception of the company itself. \n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"19:[\"$\",\"$L25\",\"featured-0\",{\"children\":[\"$\",\"$L26\",null,{\"data\":{\"stories\":[{\"id\":336516,\"title\":\"Anthropic hits $965B valuation, overtaking OpenAI after $65B funding round\",\"slug\":\"anthropic-hits-965-billion-valuation-overtaking-openai\",\"type\":\"RICH\",\"subtitle\":\"Anthropic’s latest round comes a month after OpenAI closed its latest funding round with $122 billion in committed capital at a post-money valuation of $852 billion.\",\"publishedAt\":\"2026-05-29T04:40:51.909Z\",\"updatedAt\":\"2026-05-30T03:47:17.124Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Ishan 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The card also features an LED-powered tap-to-pay function and a unified rewards system within the CheQ app.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"i-Hub Gujarat and SanchiConnect launch TattvaX Cohort 2\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"i-Hub Gujarat has partnered with SanchiConnect to announce the launch of TattvaX Cohort 2. \\n\\nApplications for the programme will open on April 15, 2026, marking the beginning of the second edition of TattvaX. \\n\\nThe 90-day programme offers mentorship, workshops, and pilot opportunities to help startups test and refine their solutions.\\n\\nA key highlight of TattvaX Cohort 2 is its focus on Proof of Concept (PoC) and pilot access, enabling startups to work with industry stakeholders to test and validate their solutions in real-world environments.\\n\\nIt concludes with a Demo Day, where selected startups present to investors and corporates for potential funding and partnerships.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"LPL Financial opens GCC in Hyderabad\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"US-based wealth management firm LPL Financial has opened its global capability centre (GCC) in Hyderabad. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The Hyderabad GCC is expected to improve operational efficiency, scale back-office capabilities, and drive innovation, LPL Financial said in a statement.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The company added that Hyderabad was chosen for its advanced infrastructure and deep talent pool, particularly in financial services, technology, artificial intelligence, automation, and cloud engineering.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/enterprise-story/2026/04/us-wealth-management-firm-lpl-financial-opens-gcc-in-hyderabad\"},\"data\":\"Read more \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Snabbit appoints Abhinav Ankur as CBO\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Snabbit announced on Thursday that it has appointed Abhinav Ankur as its Chief Business Officer (CBO).\\n\\nAbhinav will lead Snabbit’s business expansion. Abhinav brings extensive experience across consumer internet and logistics-led platforms, having held leadership roles at OYO and WheelsEye. Known for translating strategy into execution at pace, he joins Snabbit at a pivotal moment as the company moves from rapid early adoption to structured market leadership.\\n\\nSnabbit is India’s first quick-service app for on-demand home services, focused on delivering speed, reliability, and convenience for everyday household needs. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Tesco Business Solutions launches GCC Leadership Forum\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Tesco Business Solutions, in collaboration with KPMG, has launched the GCC Leadership Circle, a peer-driven platform for senior Global Capability Centre (GCC) leaders to exchange insights on the sector’s evolution. \\n\\nThe initiative aims to foster candid discussions on AI integration, operating models, talent, and governance as GCCs transition into strategic drivers of enterprise value. Designed as a closed-door, discussion-led forum, it will enable leaders to share real-world experiences and future strategies. The move builds on Tesco’s transformation into a strategic partner within its parent group and aligns with its broader ambition to shape the GCC ecosystem through collaboration and its emerging B2B proposition, OmniSol.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Sasken Technologies opens Hyderabad engineering CoE\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Sasken Technologies Ltd. has inaugurated a new Center of Excellence in Hyderabad to strengthen its product engineering and digital transformation capabilities. The facility will focus on next-generation technologies including 5G, IoT, embedded systems, and connected devices, while supporting industries such as automotive and satellite communications. \\n\\nThe company has appointed Nirmala Datla as Site Leader and plans to hire over 100 specialists across semiconductors, data science, and engineering. The expansion aims to enhance customer collaboration, accelerate innovation, and reduce time-to-market. The Hyderabad CoE marks a strategic investment in scaling delivery capabilities and leveraging the city’s strong technology talent pool to support global clients.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"S\u0026P Global expands India presence with Gurugram Hub\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"S\u0026P Global has inaugurated a 190,000 sq ft office in Gurugram, reinforcing India’s role as a key talent hub. The facility will house over 3,500 employees across technology, data, and operations, supporting the company’s global divisions. Designed with a focus on innovation, sustainability, and employee wellbeing, the office features advanced collaboration tools, creative spaces, and wellness amenities. \\n\\nWith over 16,000 employees in India, S\u0026P Global highlighted the country’s strategic importance to its global growth. The new hub reflects the company’s commitment to investing in talent, fostering innovation, and strengthening its presence in one of the world’s fastest-growing major economies.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"General Mills appoints Anjali Singh to lead Global Business Solutions\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"General Mills has appointed Anjali Singh as Head of Global Business Solutions, reinforcing its India center’s role as a strategic hub. Singh, with over 25 years of experience across sectors including telecom and financial services, will lead global operations while anchoring the India GCC. Previously with Ericsson, she brings expertise in digital transformation and operational leadership. \\n\\nThe appointment underscores General Mills’ focus on strengthening its global capability centers to drive innovation and growth. The India center will continue to play a pivotal role in talent development and enterprise strategy as the company advances its broader “Accelerate” growth agenda.\\n\\n\"}}],\"timeLapsed\":\"16th Apr 2026\",\"publishedDate\":\"April 16, 2026\",\"newReleased\":false},{\"id\":333793,\"title\":\"Startup news and updates: daily roundup (February 4, 2026)\",\"slug\":\"startup-news-and-updates-daily-roundup-february-4-2026\",\"type\":\"RICH\",\"subtitle\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Wednesday, February 4, 2026.\",\"publishedAt\":\"2026-02-04T08:19:06.143Z\",\"updatedAt\":\"2026-02-14T10:16:28.380Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Team YS\",\"username\":\"webmaster\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/static/default-ys-image.jpg\",\"designation\":null,\"path\":\"/author/webmaster\"}],\"category\":{\"id\":1781,\"name\":\"News\",\"slug\":\"news\",\"path\":\"/category/news\"},\"excerpt\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Wednesday, February 4, 2026.\",\"media\":\"https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/RoundupIMG21600x900-1763028299752.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/RoundupIMG21600x900-1763028299752.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/RoundupIMG21600x900-1763028299752.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":6,\"reactions\":{\"contentId\":333793,\"commentCount\":0,\"likeCount\":200,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ea520-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"business-and-tech-news\",\"name\":\"Business and Tech News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Just In\",\"slug\":\"just-in\",\"order\":0,\"path\":\"/tag/just-in\"},{\"name\":\"Daily Roundup: Startup News\",\"slug\":\"daily-roundup-startup-news\",\"order\":1,\"path\":\"/tag/daily-roundup-startup-news\"},{\"name\":\"funding news\",\"slug\":\"funding-news\",\"order\":2,\"path\":\"/tag/funding-news\"},{\"name\":\"News\",\"slug\":\"news\",\"order\":3,\"path\":\"/tag/news\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"daily roundup (February 4, 2026)\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"https://images.yourstory.com/cs/2/3fb20ae02dc911e9af58c17e6cc3d915/DailyRoundupImages900x900-1762874038685.jpg\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/RoundupIMG21600x900-1763028299752.jpg\",\"thumbnailVideo\":\"https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/RoundupIMG21600x900-1763028299752.jpg\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAkAEADASIAAhEBAxEB/8QAGAABAQEBAQAAAAAAAAAAAAAAAgEABAX/xAAXEAEBAQEAAAAAAAAAAAAAAAABAAIR/8QAGAEBAQEBAQAAAAAAAAAAAAAAAgMBBQf/xAAWEQEBAQAAAAAAAAAAAAAAAAAAARH/2gAMAwEAAhEDEQA/APVWKxWK3A165IS0WKxWNpSKsVosFjSkVYrRYLGnI6+xdQdUWpoyGsVise2FhLFYrFYlIqxWiwWNOR1LRtaomjFbWjSFitrWFBYra0aUf//Z\"},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"News Reports\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/startup-news-and-updates-daily-roundup-february-4-2026\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"From PAC Cosmetics eyeing global expansion to HORIBA setting up research and development hub in India, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" brings you today’s headlines with the latest developments across sectors. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Featured news \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"These organisations are leading the fight against human trafficking \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The fight against human trafficking has transformed over the past decade, with organisations expanding beyond rescue operations to address root causes. Prevention, rehabilitation, and economic empowerment now form the core of anti-trafficking interventions, supported by legal aid, counselling, education, and livelihood programmes. Survivors are increasingly leading these efforts as peer mentors and change advocates.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Social Story\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" lists five organisations that stand at the forefront, integrating frontline response with long-term rehabilitation strategies.\\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/socialstory/2026/02/organisations-leading-the-fight-against-human-trafficking\"},\"data\":\"here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"PAC Cosmetics eyes global expansion after building a bootstrapped beauty brand \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Founded in 2006, PAC Cosmetics started as a professional makeup tools supplier, later transforming into an omnichannel beauty brand expecting Rs 140-150 crore GMV in FY25 with 20-25% EBITDA margins.\\n\\nDirector Bonish Jain, who joined in 2014, shifted the family-run company from professional-only to mass-premium consumer focus. The brand now operates across 140 retail locations with balanced online-offline sales.\\n\\n\\\"We want to build a brand that goes global from India,\\\" said Jain, announcing plans to enter Dubai, Nepal, and Sri Lanka markets.\\n\\nThe bootstrapped company offers 350 SKUs priced between Rs 600-1,200, contract-manufactured across 60 global labs and adapted for Indian consumers.\\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/smbstory/mumbai-company-building-global-grade-beauty-brand-no-external-capital\"},\"data\":\"here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Funding news \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Gamepoint raises Rs 7 Cr to expand multi-sport centre network \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Sports startup Gamepoint has raised Rs 7 crore in Pre-Series A funding to expand its multi-sport centre network and strengthen technology capabilities.\\n\\nThe round was led by Raj P Narayanam, Founder of Zaggle, and Aditya Vuchi, General Partner at VCMint, with participation from Praveen Raju, Founder of Suchitra Academy.\\n\\nGamepoint operates professionally managed multi-sport centres offering coaching for children, flexible memberships for adults, and corporate event management. The company plans to scale to 300-plus centres across metros and Tier I-II cities over five years.\\n\\n\\\"This funding marks an important milestone in our mission to transform India from a sports-loving nation into a sports-playing nation,\\\" said founders Aditya Reddy and Siddharth Reddy jointly.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Other news \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HORIBA acquires lab-grown diamond tech firm, sets up India R\u0026D hub\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"HORIBA India has acquired 100% shares of Pristine Deeptech Private Limited, a company specialising in lab-grown diamond research for semiconductor and quantum applications, making it a wholly owned subsidiary.\\n\\nThe acquisition reinforces HORIBA's expertise in diamond technologies and establishes an R\u0026D hub in India for analytical and measurement solutions.\\n\\n\\\"This partnership represents a big step towards strengthening our capabilities in advanced materials and semiconductors,\\\" said Hideyuki Koishi, Director and General Manager at HORIBA Ltd. Rajeev Gautam, President of HORIBA India, said the move aligns with India's Atmanirbhar Bharat vision, adding: \\\"This marks a new phase in our global innovation journey.\\\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"(The article will be updated throughout the day with latest news and updates)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"4th Feb 2026\",\"publishedDate\":\"February 04, 2026\",\"newReleased\":false},{\"id\":329559,\"title\":\"Startup News and Updates: Daily Roundup (September 18) \",\"slug\":\"startup-news-updates-daily-roundup-september-18-2025\",\"type\":\"RICH\",\"subtitle\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Thursday, September 18, 2025.\",\"publishedAt\":\"2025-09-18T05:41:41.902Z\",\"updatedAt\":\"2025-09-19T09:02:35.397Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Debolina Biswas\",\"username\":\"debolina-biswas-1\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/3fb20ae0-2dc9-11e9-af58-c17e6cc3d915/profile_image_1644999099601.jpg\",\"designation\":\"Lead, SMB Story \",\"path\":\"/author/debolina-biswas-1\"}],\"category\":{\"id\":1781,\"name\":\"News\",\"slug\":\"news\",\"path\":\"/category/news\"},\"excerpt\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Thursday, September 18, 2025.\",\"media\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":8,\"reactions\":{\"contentId\":329559,\"commentCount\":0,\"likeCount\":127,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ea520-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"business-and-tech-news\",\"name\":\"Business and Tech News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Just In\",\"slug\":\"just-in\",\"order\":0,\"path\":\"/tag/just-in\"},{\"name\":\"News Roundup\",\"slug\":\"news-roundup\",\"order\":1,\"path\":\"/tag/news-roundup\"},{\"name\":\"News\",\"slug\":\"news\",\"order\":2,\"path\":\"/tag/news\"},{\"name\":\"IBM\",\"slug\":\"ibm\",\"order\":3,\"path\":\"/tag/ibm\"},{\"name\":\"Indian startup ecosystem\",\"slug\":\"indian-startup-ecosystem\",\"order\":4,\"path\":\"/tag/indian-startup-ecosystem\"},{\"name\":\"investments\",\"slug\":\"investments\",\"order\":5,\"path\":\"/tag/investments\"},{\"name\":\"partnerships\",\"slug\":\"partnerships\",\"order\":6,\"path\":\"/tag/partnerships\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"Daily roundup \",\"thumbnailMetadata\":{\"thumbnailSquare\":\"https://images.yourstory.com/cs/2/3fb20ae02dc911e9af58c17e6cc3d915/DailyRoundupImage900x900-1758177027177.jpg\",\"thumbnailDouble\":\"\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAmAEADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAECA//EABYQAQEBAAAAAAAAAAAAAAAAAAARAf/EABcBAQEBAQAAAAAAAAAAAAAAAAABBgf/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDtFFaFz9CKsFRYLAIRRBhcFigRRFSKKCRQgMxQAigAsAVSAD//2Q==\"},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"News Reports\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":2,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2025/09/startup-news-updates-daily-roundup-september-18-2025\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"From Investorant which enables fractional ownership in the F\u0026B industry, to IBM’s collaboration with BharatGen, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" brings today’s headlines that highlight significant developments across industries.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Featured stories \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/InvestorantV21600x900-1758019399483.jpg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Bengaluru-based Investorant enables fractional ownership in the F\u0026B industry \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Founded by Guru Shivaram, Amrit Hemdev, and Salman Sait in 2021, Investorant is an investment platform that enables fractional ownership of curated food and beverage (F\u0026B) concepts. \\n\\n“We enable talent to have their own spaces without any other stress, such as raising funds, building the project, and others. They get creative freedom, the investors get absolute transparency on how their money is being spent, CEO Shivaram says. \\n\\nThe startup has established three concepts so far—Whisky Samba in Hyderabad, Spirit Forward and Una Hacienda in Bengaluru. According to Shivaram, all three establishments have been profitable from day one. \\n\\nBengaluru-based Investorant is looking to open three more establishments by the end of this year. \\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/this-investment-platform-fractional-ownership\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Iconic Wealth wants to redefine wealth management in India \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Mumbai-based firm Iconic Wealth is betting on a mix of technology and human expertise to make wealth management inclusive, not just for the UHNIs, but also for the growing affluent class. \\n\\nFounded by Dharmendra Jain, Srikanth Subramanian and Shobhit Mathur, Iconic Wealth started operations in March 2024. The firm has scaled rapidly and has reported assets under management worth Rs 50,7 billion at the end of the first quarter of FY2026, recording a quarter-on-quarter growth of 33.6%. \\n\\nA part of Angel One, Iconic Wealth is leveraging technology to enhance the rigour in its research, where it can generate new insights on investments. It also aims to deepen the expertise of its bankers through technology. It has over 1,000 clients across nine Indian cities. \\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/enterprise-story/2025/09/ionic-wealth-redefine-wealth-management-angel-one\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Funding news \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/funding-1738596571214.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Atomicwork announces strategic investment from Okta Ventures \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Agentic service management platform Atomicwork has announced a strategic investment from Okta Ventures to strengthen its mission to reinvent enterprise IT. Through this partnership, Atomicwork and Okta will enable IT teams to deliver personalised, proactive support across every business app, channel, and device, making enterprise IT both seamless and secure. \\n\\nAccording to a release from Atomicwork, its AI-native universal agent has reduced ticket volumes by up to 60% for IT and service teams, with omnichannel and multimodal agentic AI, while improving end-user satisfaction by more than 25%. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"AI chip firm Groq raises $750M at $6.9B valuation \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"AI chip company Groq has raised $750 million at a valuation of $6.9 billion. The funding round was led by Disruptive, with participation from BlackRock, Neuberger Berman, Deutsche Telekom Capital Partners, and a major US West Coast mutual fund manager. \\n\\nExisting investors Samsung, Cisco, D1, Altimeter, 1789 Capital and Infinitium also participated in the round. \\nThe 2016-founded company’s technology is being used by more than two million developers and a wide array of Fortune 500 companies.  Groq had earlier raised $640 million in August last year, at a valuation of $2.8 billion. The company has managed to double its valuation in less than a year and has so far raised $3 billion in total.\\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/ai-chip-firm-groq-secures-750-million-7-billion-valuation\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Supply6 raises Rs 9.1 Cr from Zeropearl VC \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"D2C nutrition brand Supply6 has raised Rs 9.1 crore (or $1.1 million) in a seed round from Zeropearl VC. Kunal Shah, Ashutosh Valani, Priyank Shah and Yogesh Kabra have also participated in the round. \\n\\nThe freshly raised round will be used to expand the product pipeline, fund clinical studies, and work on new product formats. Founded in 2020 by Vaibhav Bhandari and Rahul Jacob, Supply6 plans to deepen its D2C and quick-commerce distribution, prioritise selective international entry in high-supplement adoption regions including GCC and English-speaking markets. The brand also plans to strengthen its leadership roles across growth, strategy, and product development. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Other news \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"IBM collaborates with BharatGen to accelerate AI adoption \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"IBM and BharatGen have entered into a collaboration to advance AI adoption in India. \\n\\nCombining IBM’s expertise in data, governance, and model training with BharatGen’s sovereign LLMs, the partnership will build inclusive, India-focused AI models tailored to the country’s linguistic and cultural landscape. \\n\\nThe collaboration aims to build and scale multimodal and language-specific AI models for sectors like education, agriculture, healthcare, banking, and citizen services. \\n\\nIBM and BharatGen will jointly develop solution templates for Indic use cases, demonstrations on Watsonx and OpenShift AI, and scalable data pipelines with Indic capabilities. They will implement IBM’s governance framework for responsible AI, establish new Indic benchmarks, and research emerging model architectures. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"EY launches 6th edition of campus innovation challenge\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"EY has launched the sixth edition of its flagship campus innovation challenge, Techathon 6.0 - Building Tomorrow’s Solutions for Today’s India. The challenge is focused on developing real-world solutions for India’s unique business, communities and citizen challenges, across the pharma, BFSI, auto, FMCG, retail and startup sectors. \\n\\nWith the theme of ‘Agentic AI’, Techathon 6.0 is aimed at building autonomous systems that can adapt, take initiative, and make proactive decisions. Leading organisations, including Aditya Birla Fashion and Retail, Mahindra \u0026 Mahindra, Hero MotorCorp, Asian Paints, Tata Capital, and Firstsource, will collaborate with EY leaders in mentoring and offering students industry exposure. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Hoi and EaseMyTrip in partnership for rewards programme in airports\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Travel-tech platforms Hoi and EasyMyTrip have entered into a partnership to launch a Smart Kiosk Rewards Programme. \\n\\nAvailable at Delhi, Hyderabad, and Goa airports, the programme allows passengers to skip queues by ordering through Hoi’s contactless kiosks while earning instant travel rewards. Each order provides a Rs 500 EaseMyTrip coupon via WhatsApp, with a monthly draw offering a ₹5,000 voucher. \\n\\nRunning for three months, the initiative has already benefitted over 5,000 travellers, marking a new model for airport monetisation by merging dining, technology, and travel planning into a seamless experience.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Wingify enters Middle East and Africa, scales operations in US, Europe and APAC \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Wingify, parent company of SaaS platform VWO, has expanded into the Middle East and Africa as part of its global growth strategy. The company, which is already present in the United States, Europe, and APAC, is scaling operations in these markets to meet the rising enterprise demand for experimentation and personalisation solutions.\\n\\nOver the past year, Wingify has reported profitable growth with annual recurring revenue reaching $60 million, driven by widespread enterprise adoption. To fuel its next phase, the company is adding 70 new roles worldwide and expanding its leadership bench: Devon Boyd will lead EMEA partnerships, while Dayo Murphy joins as UAE and MEA country manager. Nisha Sharma will strengthen US enterprise partnerships, and Bhavan Kochhar will head APAC sales.\\n\\nWingify serves 3,000-plus brands globally, including Disney, Decathlon, UNICEF, and Flynas.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Walmart India’s losses narrow to Rs 111 Cr, revenue up by 2.5% \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Walmart India Pvt Ltd, the Indian arm of Walmart Inc, reported a 2.5% rise in revenue to Rs 5,330 crore in FY25, up from Rs 5,200 crore last year. The company trimmed net loss to Rs 109.8 crore from Rs 154.1 crore, while EBITDA loss narrowed to Rs 19.2 crore versus Rs 51.2 crore in FY24. \\n\\nExpenses included Rs 4,975 crore for traded goods and Rs 139.4 crore in employee benefits. Despite accumulated losses swelling to Rs 3,895.3 crore, auditors issued an unqualified opinion, noting compliance lapses and ongoing tax disputes. \\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/walmart-india-fy25-losses-revenue-earnings-flipkart\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"FinEdge crosses AUM of Rs 1,500 Cr\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"FinEdge, a digital wealth management and goal-based investing platform, has crossed Rs 1,500 crore in Assets Under Management (AUM). It has more than 20,000 clients spread across 1,800 cities in India and 90 countries worldwide. Headquartered in Gurugram, FinEdge has developed a bionic model that blends personalisation, technology and expert guidance to deliver investment outcomes. In 2012, it had an AUM of Rs 5 crore and aims to reach Rs 10,000 crore by 2030.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Blinkit-AI launches its operations\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Blinkit-AI, a tech startup, launched its operations where the platform will provide access to over 50 AI models, which also includes ChatGPT, Midjourney, Perplexity and more. According to the startup, users can access the features of all these platforms and come with an in-built voice bot that can interpret multiple languages. Blinkit-AI also recently raised a seed round of funding of $1.2 million from Foliflex Cables.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Enlight Metals eyes Rs 400 Cr turnover in FY26\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Enlight Metals, an online aggregator for metals, aims to cross a sales turnover of Rs 400 crore by March 2026, having reached Rs 150 crore in FY25. In the current year, the company has already supplied 40,000 metric tons of steel. It has set a target of supplying 1,00,000 metric tons annually by FY26 and aims to achieve more than Rs 1,200 crore in sales by FY27. To support this growth, Enlight is expanding its dark-store network beyond Pune and Mumbai to Aurangabad, Ahmedabad, and Bengaluru, with eight new facilities planned by FY26.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"(Disclaimer: This article will be updated with the latest news throughout the day.)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"18th Sep 2025\",\"publishedDate\":\"September 18, 2025\",\"newReleased\":false},{\"id\":328952,\"title\":\"Startup news and updates: Daily roundup (September 2, 2025)\",\"slug\":\"startup-news-updates-daily-roundup-september-2-2025\",\"type\":\"RICH\",\"subtitle\":\"YourStory presents daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Tuesday, September 2, 2025.\",\"publishedAt\":\"2025-09-02T05:54:23.180Z\",\"updatedAt\":\"2025-09-04T02:18:53.740Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Team YS\",\"username\":\"webmaster\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/static/default-ys-image.jpg\",\"designation\":null,\"path\":\"/author/webmaster\"}],\"category\":{\"id\":1781,\"name\":\"News\",\"slug\":\"news\",\"path\":\"/category/news\"},\"excerpt\":\"YourStory presents daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Tuesday, September 2, 2025.\",\"media\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":9,\"reactions\":{\"contentId\":328952,\"commentCount\":0,\"likeCount\":262,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ea520-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"business-and-tech-news\",\"name\":\"Business and Tech News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Just In\",\"slug\":\"just-in\",\"order\":0,\"path\":\"/tag/just-in\"},{\"name\":\"News\",\"slug\":\"news\",\"order\":1,\"path\":\"/tag/news\"},{\"name\":\"Startup News\",\"slug\":\"startup-news\",\"order\":2,\"path\":\"/tag/startup-news\"},{\"name\":\"Daily Roundup: Startup News\",\"slug\":\"daily-roundup-startup-news\",\"order\":3,\"path\":\"/tag/daily-roundup-startup-news\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\" Daily roundup\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"\",\"thumbnailVideo\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAmAEADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAECA//EABYQAQEBAAAAAAAAAAAAAAAAAAARAf/EABcBAQEBAQAAAAAAAAAAAAAAAAABBgf/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDtFFaFz9CKsFRYLAIRRBhcFigRRFSKKCRQgMxQAigAsAVSAD//2Q==\",\"thumbnailAssetAspectRatio\":1.66},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Features\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2025/09/startup-news-updates-daily-roundup-september-2-2025\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"From QWR's bets on indigenous XR hardware for India to Tuco Kids' fundraise for product development and expansion, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" brings you the developments from the Indian startup ecosystem.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Featured stories\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Pune startup QWR bets on indigenous XR hardware to cut India’s dependence on imports\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Extended Reality (XR) is expanding into education, healthcare, defence, and manufacturing, but India still depends heavily on imported devices. Pune-based QWR (Question What’s Real), founded by Suraj Aiar, is changing that by designing and manufacturing VR headsets, AR glasses, and AI-powered wearables tailored to India’s compliance and customisation needs. \\n\\nIts flagship VRone.Edu headset, aligned with NCERT K–12 curriculum, NEP 2022, Samagra Shiksha Yojana, and UN SDG 4, is deployed in 19 states, reaching 200,000+ students; while its latest product, HUMBL, is India’s first AI-powered smart glasses. \\n\\n“If India wants to lead in AI, XR, and next-generation computing, we cannot build our future on imported foundations. Software may change the world, but without hardware, it’s just an idea. We have to own the stack,” Suraj Aiar, Founder and CEO of QWR told \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\\nBootstrapped since inception, QWR has shipped over 50,000 units to 17 countries and aims to scale manufacturing under India’s PLI scheme, targeting $100M revenue and global leadership.\\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/08/startup-qwr-indigenous-xr-hardware-india-dependence-imports\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".  \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"How Rian is traversing the world of linguistics with AI-human synergy\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Founded in 2019 by Anand Shiralkar, Pune-based Rian offers multilingual document and media translations in 50+ languages, serving 2,000+ clients including JioHotstar and Sony YAY.\\n\\nWith a 45-member core team and 1,200 freelance linguists, Rian blends AI efficiency with human cultural nuance. Its upcoming 'Dub Now, Pay Later'  model will let creators dub content globally with zero upfront cost. \\n\\n“Most players in this industry are either tech-heavy with less focus on quality, or they are quality-rich but slow and expensive.\u2028We decided to blend AI scale with a human soul. Our goal was never to translate. We want to distribute culture, not just content,” said Anand Shiralkar, CEO of Rian. \\n\\nThe startup recently became profitable, and clocked ₹5 crore revenue in FY25. It aims for ₹20 crore by FY26 and ₹200 crore in three years. Backed by an angel round, Rian is also eyeing international expansion and IP acquisition.\\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/pune-startup-rian-world-of-linguistics-ai-human-translation-tools\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Funding stories \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Offgrid Energy Labs raises $15M in Series A funding round\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Energy storage solutions startup Offgrid Energy Labs has raised $15 million in a Series A funding round led by speciality chemicals manufacturing company Archean Chemical Industries. The round also saw participation from existing investor Ankur Capital. \\n\\nFounded in 2018 by Kusurkar, Srivastava, Brindan Tulachan, and Ankur Agarwal, Offgrid Energy Labs focuses on delivering commercially viable and sustainable stationary energy storage solutions for three key applications: peak shifting, net-zero industrial electricity, and decentralised off-the-grid energy solutions.\\n\\nAccording to the company’s co-founders Rishi Srivastava and Tejas Kusurkar, the major portion of the new funding will go into setting up its 10 megawatt hour UK demo manufacturing facility, which will act as the test-bed for the company’s ZinGel technology equipped batteries, before it starts commercialisation. \\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/offgrid-energy-labs-raises-15m-series-funding\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Tuco Kids raises $4M in Series A round Led by RTP Global\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Kids personal care brand Tuco Kids has raised $4 million in Series A funding. The funding round was led by an early-stage VC firm \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/08/vutto-secures-7m-series-a-funding-rtp-global\"},\"data\":\"RTP Global\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$32\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"LeafyBus secures $4.1M from Enetra India \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"New Delhi-based intercity electric bus operator \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/03/supply-crunch-stalling-growth-private-intercity-electric-bus\"},\"data\":\"LeafyBus\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" has raised $4.1 million from Enetra India Pvt Ltd. Singapore-based sustainable infrastructure fund Impact Capital Asia Management also participated in the round.\\n\\nLeafyBus currently has 10 premium electric buses on the Delhi-Dehradun route. It will use the funds to scale to more than 1 00 buses over the next 18 to 24 months and expand to major intercity corridors in North, East, and South India. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"SaveMom raises Rs 20 lakh from Navyug Global, plans expansion into private hospitals \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"SaveMom, a maternal health initiative by JioVio Healthcare, has secured a Rs 20 lakh investment from Navyug Global Ventures to expand into private hospital networks across the country. \\n\\nIncepted in 2016, SaveMom has partnered with government hospitals and community health workers, using AI-enabled wearables to monitor over 25,000 pregnancies across 120+ rural communities, detecting risks early and saving lives. \\n\\nThe partnership will bridge the public–private healthcare divide, accelerating adoption in urban and semi-urban areas. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Ecommerce startup CityMall raises $47M in Series D \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Gurugram-based value ecommerce startup CityMall has raised $47 million in its Series D round of funding. While the round was led by Accel, existing investors including Waterbridge Ventures, Citius, General Catalyst, Elevation Capital, Norwest Venture Partners and Jungle Ventures also participated in the round. \\n\\nCityMall plans to use the funds to expand deeper into existing geographies, venture into adjacent markets, strengthen its supply chain network, and invest in private labels and brand partnerships. The startup will also be focused on hiring across technology, product, and operations verticals to scale its model sustainably.  \\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/citymall-raises-47-mn-in-series-d-round-led-by-accel\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Venturi Partners’ Fund II announces first close at $150 M \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Singapore-based VC firm Venturi Partners announced the first close of its second fund at $150 million. The fund with a total target corpus of $225 million aims to make the final close by June 2026. \\n\\nThe growth stage VC firm has invested in startups including Country Delight and Cure.fit, and is now looking to make initial investments of between $15 million and $40 million across 10 companies in the high-growth consumer sectors. \\n\\nIts Fund I portfolio includes the likes of Livspace, Pickup Coffee, and K-12 Techno Services, among others. \\n\\nRead more, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/consumer-growth-vc-venturi-partners-fund-ii-first-close-150-million\"},\"data\":\"here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Others\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"ASML, Lam, Merck to support India’s chip push with tools, talent, materials \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"At Semicon India 2025, global semiconductor leaders ASML, Lam Research, and Merck pledged technology, training, and materials to accelerate India’s first chip fabs. \\n\\nASML will provide advanced lithography, Lam will train 60,000 engineers across 60 universities through its Semiverse platform, and Merck will supply high-purity chemicals critical to chipmaking. \\n\\nWith government support under the ₹76,000-crore ISM programme, projects like Tata-PSMC’s $11B Dholera fab and Micron’s Sanand ATMP are gaining momentum. India also unveiled the Vikram 3201, its first indigenous 32-bit space-qualified processor, at the event. \\n\\nTo read more, click \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/asml-lam-merck-to-support-indias-chip-push-with-tools-talent-materials\"},\"data\":\"here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"boAT, Urban Company, Juniper Green Energy get SEBI nod for IPOs\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The Securities and Exchange Board of India (SEBI) has cleared the initial public offering (IPO) plans for 13 companies including Imagine Marketing Ltd (the parent of boAt), home services provider Urban Company, and renewable power producer Juniper Green Energy Ltd. \\n\\nAccording to SEBI filings, at least 53 other IPO applications remain under review. \\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/boat-urban-company-juniper-green-energy-get-sebi-nod-ipo\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"ICICI Bank launches dedicated branch for startups in Bengaluru  \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"ICICI Bank has launched a branch in Bengaluru’s HSR Layout, specifically aimed at catering to the distinct needs of startups. The branch is designed to serve as a one-stop destination for emerging businesses at various stages of the journey of startups, through both digital and physical offerings. \\n\\nBesides the traditional banking service, the branch will also serve as an experience and engagement centre by facilitating networking with VCs. A dedicated relationship management team is also in place to provide startups with personalised support. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Suhora Technologies announces partnership with Satellogic Inc \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Suhora Technologies has signed an exclusive multi-year agreement with Satellogic Inc to deliver high-resolution earth observation services in India and Nepal. 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NITI Aayog, DST, MSME, SIDBI, and state governments have collectively built a dense web of grants, seed funds, and recognition schemes aimed at exactly the kind of early-stage founders that universities produce. The gap has never been the availability of support; it has been the lack of access.\\nFor most first-generation founders from Tier II and Tier III cities, government schemes are a maze with no map. The paperwork is complex, the eligibility criteria are specific, and the institutional guidance needed to navigate them rarely exists within arm's reach. Ideas stall not because they lack merit, but because the founders behind them lack a translator.\\n\\nAt \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://vgu.ac.in/\"},\"data\":\"Vivekananda Global University\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" in Jaipur, that translator exists. And it is built into the institution itself.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The problem with most university incubators\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most university incubation centers in India are, as VGU's own leadership puts it, cosmetic: a room, a few mentors, a pitch day, and a press release. The schemes are mentioned in orientation week and forgotten by semester two. Students who might have qualified for iSTART Rajasthan or DST's NIDHI Seed Support Program graduate without ever knowing those programs existed.\\nVGU made a different choice. Rather than building an incubator and hoping students would find their way to it, the university built an institutional layer that actively moves opportunities toward students and prepares students to meet them.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What VGU has actually built\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The foundation is the \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://vgu.ac.in/centers-and-cells/acic-vgu\"},\"data\":\"ACIC-VGU Foundation\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$3a\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The journey from idea to funded startup\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$3b\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What sets VGU apart\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$3c\"}}],\"timeLapsed\":\"22nd May 2026\",\"publishedDate\":\"May 22, 2026\",\"newReleased\":true},{\"id\":336379,\"title\":\"How the future of sustainable agriculture is being shaped in small farms of Marathwada \",\"slug\":\"sustainable-agriculture-small-farms-marathwada\",\"type\":\"RICH\",\"subtitle\":\"On small farms in Marathwada, women farmers are redefining what sustainable agriculture looks like through Bayer’s Food Value Chain partnership. With digital tools, climate-smart practices, and stronger market access, they are turning farming into both an economic opportunity and a source of agency.\",\"publishedAt\":\"2026-05-22T09:18:26.220Z\",\"updatedAt\":\"2026-05-22T09:18:27.162Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Surya Kannoth\",\"username\":\"surya-kannoth\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/images/undefined/IMG-20220615-WA0011-1655281129918.jpg\",\"designation\":null,\"path\":\"/author/surya-kannoth\"}],\"category\":{\"id\":564,\"name\":\"agriculture\",\"slug\":\"agriculture\",\"path\":\"/category/agriculture\"},\"excerpt\":\"On small farms in Marathwada, women farmers are redefining what sustainable agriculture looks like through Bayer’s Food Value Chain partnership. With digital tools, climate-smart practices, and stronger market access, they are turning farming into both an economic opportunity and a source of agency.\",\"media\":\"https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png\",\"brandSpotlight\":{\"name\":\"Bayer\",\"slug\":\"bayer\",\"thumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/05/VZ6y028J_400x400-e1527053721206.jpg\",\"website\":\"http://bit.ly/2KOOkfr\"},\"removeAds\":true,\"curatedCategories\":[],\"sponsoredStory\":true,\"isRegistrationRequired\":false,\"timeToRead\":5,\"reactions\":{\"contentId\":336379,\"commentCount\":0,\"likeCount\":235,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc30-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"ecosystem-insights\",\"name\":\"Ecosystem Insights\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Bayer\",\"slug\":\"bayer\",\"order\":0,\"path\":\"/tag/bayer\"},{\"name\":\"Food Value Chain \",\"slug\":\"food-value-chain-\",\"order\":1,\"path\":\"/tag/food-value-chain-\"},{\"name\":\"agriculture\",\"slug\":\"agriculture-\",\"order\":2,\"path\":\"/tag/agriculture-\"},{\"name\":\"women farmers\",\"slug\":\"women-farmers\",\"order\":3,\"path\":\"/tag/women-farmers\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"Small Farms, Big Future: Marathwada Goes Green\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425196545.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$3d\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Features\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":2,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/05/sustainable-agriculture-small-farms-marathwada\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Scan the aisles of any metropolitan supermarket today and it becomes clear that the packaging is doing more than identifying the contents; it is articulating a new standard of accountability. Terms like sustainably sourced, traceable, and climate-smart have moved from niche marketing into the essential vocabulary of the modern food shelf.\\nWhat those labels rarely explain is who is doing the work to make the claims true. The answer lies far upstream, on small farms run by people the end consumer will never meet, often working a few acres against the odds of climate, credit, and market access.\\nNo single company, scheme, or NGO can solve this alone. Producing quality food at scale needs an ecosystem of inputs, advisory, digital tools, farmer producer organisations, processors, and retailers, and the trust to hold them together. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Bayer's Food Value Chain (FVC) \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"partnership, anchored to the company's mission of ‘Health for All, Hunger for None’, is one attempt to build that ecosystem deliberately, partnering with around 60 leading players across India's food economy\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Where sustainability becomes personal\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"One of those ecosystems is taking shape in Thodsarwadi, where sustainable farming is becoming inseparable from women’s economic participation.\\nThodsarwadi is a village of about 300 families in Maharashtra's Dharashiv district, in the Marathwada belt that has long lived with the volatility of the soybean economy. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Dipali Kakasaheb Thodsare\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". farms here. Her daily routine once followed a rigid path: household chores first, then field work where decisions were made exclusively by men.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425197225.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Today, Dipali leads a \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Farmer Producer Organisation (FPO)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" she built from the ground up. Her fields grow a strategic mix of soybean and pulses, the latter ensuring that surplus income stays directly in the hands of women.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"The anchor of sustainability\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$3e\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/21ccd920-843c-11ec-8817-0b5512a0f9d5/1779425198160.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The mechanics are agronomic and digital. Bayer's agronomists run \\\"train the trainer\\\" sessions for partners, who carry the practices into the field. In place of the yield-per-acre competition that drives heavy crop protection use, the Integrated Pest Management approach leans on biological controls and physical interventions: yellow sticky traps, blue sticky traps, bird antennas. Village WhatsApp groups let farmers share photos of pest attacks and get answers within hours, often from experts.\\nDipali uses the agricultural apps herself, and is teaching other women to do the same. Behind it sits the Proterra principle, a certification framework that reads as the operating manual for a regenerative farm: keep records of input costs; choose IPM over chemicals; move from flood irrigation to drip or sprinkler; triple-rinse chemical bottles; wear protective equipment; ensure no child labour on the field.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The ledger of power\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Ask Dipali what was hardest, and the answer is not technical. \\\"We live in a male-dominated society,\\\" she says, evenly. \\\"Decisions about what to sow or what to buy were always taken by men.\\\"\\nThe shift was as much about agency as agronomy. Through the FPO, women began participating in decisions that had been made for them, including what their own families needed for nutrition. As they gained control over pulse money, often earned through small surpluses sold from the kitchen, and accessed formal credit, the social fabric tightened. \\\"Having money has brought power to these women,\\\" Dipali observes.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What 2030 looks like\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The FPO's ascent was far from seamless; early hurdles like securing family consent letters have since been streamlined from months into days. With strategic scale from the Bayer and ADM partnerships, the collective has grown from 170 women to 2,500.\\nLooking to 2030, Dipali's mandate is to reach 10,000 women, focusing on organic certification and leadership tiers. There is no trace of the beneficiary in her delivery; she speaks with the clinical precision of a chief executive. The value chain extends to the processor's gate, but the true catalyst in Thodsarwadi is the shift in household power that occurs the moment a woman takes control of the ledger.\\n\\n\\n\\n\\n\"}}],\"timeLapsed\":\"22nd May 2026\",\"publishedDate\":\"May 22, 2026\",\"newReleased\":true}],\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true}},\"item\":{\"type\":\"content\",\"dataAPI\":\"/api/v2/featured_stories?brand=yourstory\u0026key=SPONSORED_STORY\u0026limit=6\u0026offset=0\",\"dataAttribute\":\"spotlight\",\"revalidate\":43000},\"index\":4}]}]\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"40:T5e2,"])</script><style data-styled="" 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This translates into an estimated Rs 33,000 crore in wasted AI spending annually. Despite these challenges, India leads global mid-market organisations in AI integration, with 36% reporting AI embedded across multiple core business operations, more than double the global average of 15%.\n\nThe report, based on responses from over 9,000 mid-market IT decision-makers across six countries, highlighted strong optimism among Indian businesses. About 94% of respondents expect business growth over the next year, while an equal percentage plan to increase AI investments in the next 12–24 months. However, expectations around returns remain demanding, with 74% of Indian executives expecting AI investments to deliver returns within eight months, even though over half of organizations say deployments typically take six to 12 months to go live.\n\nSystem integration challenges, talent shortages and extensive configuration requirements were identified as the biggest barriers to successful AI deployment. Additionally, 88% of Indian IT leaders said managing AI complexity has increased workloads, while 85% reported dealing with inaccurate or low-quality AI outputs that require rework.\n\nThe study also found that Indian firms use an average of 4.6 AI tools, above the global average of 4.2, contributing to technology sprawl. As a result, businesses are increasingly prioritising AI solutions that integrate seamlessly with existing workflows. Nearly 93% of Indian respondents said they prefer AI products with built-in workflows over heavily customised solutions, reflecting a growing focus on faster implementation and measurable business value.\n\n\n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"43:T632,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"44:Td4b,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Billionaire Mukesh Ambani-led Reliance Industries is embedding artificial intelligence (AI) at the core of its media and entertainment empire as it seeks to position itself as the primary entertainment destination for every Indian, the company said in its latest annual report.\n\"AI will define the next era of entertainment and, as India's largest media \u0026 entertainment platform, Reliance has the responsibility to lead this transformation--reimagining everything from script to screen and from idea to experience,\" it said.\nReliance Media \u0026 Entertainment vertical, which includes JioStar, Jio Studios, and Network18, delivered record-breaking metrics in viewership, engagement and monetisation in FY26.\nThe revenue from operations of Reliance's media and entertainment vertical was at Rs 34,917 crore, up almost twofold in FY26. This was at Rs 17,762 crore a year before.\nDiscussing the outlook for the segment, RIL said AI will define the next era of entertainment and will be leveraged not merely as a business efficiency tool, but as a core capability to transform content creation, consumer experience and audience engagement.\n\"AI is not being viewed merely as a driver of business efficiency; rather, it is being embedded into the core of operations to help shape the next era of entertainment and build deeper fan engagement,\" it said.\nNow, AI-led optimisation across content creation and production offers structural efficiency gains. Moreover, integration of commerce within the streaming ecosystem opens incremental participation in India's expanding digital commerce landscape.\nThe company outlined a multi-pronged strategy focused on reinforcing its leadership in large-screen entertainment, accelerating the shift from linear television to connected TVs, and differentiating its mobile offerings through interactive formats, voice-enabled experiences and vertical video content.\n\"Focus remains on strengthening leadership on the large screen, enabling the transition from linear to connected TVs, differentiating the mobile offering through interactivity, voice and vertical video, and enhancing the personalisation engine,\" it said.\nReliance also said it is investing in strengthening its personalisation engine to deliver tailored content experiences to users.\nJioStar--a joint venture created after the merger of the media business of Reliance and the India business of global media giant Walt Disney--will continue to be the 'home of sports' in India and bring to life some of the most-loved stories from around the world.\n\"As the customer value proposition continues to evolve, active efforts are underway to expand monetisation models beyond traditional advertising and subscription streams,\" it said.\nHowever, it also mentioned challenges for the entertainment business such as \"upward pressure on content costs\" and audience fragmentation, which necessitates platformagnostic and multi-format content strategies.\nJioStar has reinforced its status as India's premier entertainment powerhouse. In Hindi GEC (Pay) segment, the network commanded a 48 per cent market share, while its JioStar remains India's premier sports aggregator reaching a billion screens with over 250 days of live action.\nIts OTT platform solidified its reign as India's premier digital entertainment ecosystem, scaling to an average of a massive 451 million monthly active users, RIL said in its annual report.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"1e:[\"$\",\"$L25\",null,{\"children\":[\"$\",\"$L3f\",null,{\"data\":{\"stories\":[{\"id\":334445,\"title\":\"D2C vs marketplace: What Indian founders should choose\",\"slug\":\"d2c-versus-marketplace-indian-founders-2026\",\"type\":\"RICH\",\"subtitle\":\"Marketplace or D2C? Indian founders are done picking sides. Here's what's actually working in 2026!\",\"publishedAt\":\"2026-02-24T08:55:00.144Z\",\"updatedAt\":\"2026-02-24T11:56:50.288Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\"},\"excerpt\":\"D2C or marketplace? Explore margins, data ownership, DPDP impact and why a hybrid strategy may be the smartest move for Indian founders in 2026.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":3,\"reactions\":{\"contentId\":334445,\"commentCount\":0,\"likeCount\":296,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc30-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"ecosystem-insights\",\"name\":\"Ecosystem Insights\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\" India’s D2C ecosystem\",\"slug\":\"indias-d2c-ecosystem\",\"order\":0,\"path\":\"/tag/indias-d2c-ecosystem\"},{\"name\":\"marketplace\",\"slug\":\"marketplace\",\"order\":1,\"path\":\"/tag/marketplace\"},{\"name\":\"amazon flipkart\",\"slug\":\"amazon-flipkart\",\"order\":2,\"path\":\"/tag/amazon-flipkart\"},{\"name\":\"indian founders\",\"slug\":\"indian-founders\",\"order\":3,\"path\":\"/tag/indian-founders\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"The smart founder’s guide to D2C vs marketplace\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,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\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Analysis\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/d2c-versus-marketplace-indian-founders-2026\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"You have a great product, and now comes the great question. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Where do you sell it?\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"That one decision, whether to go D2C or marketplace, can shape your margins, your brand, and your entire business model. With India's D2C market eyeing a $300 billion opportunity by 2030, getting it wrong is more costly than ever. So let us break it down for founders! \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What each model actually means\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://yourstory.com/2025/06/next-wave-d2c-how-tech-data-consumer-shifts-redefining-growth\"},\"data\":\"D2C (Direct-to-Consumer)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" means selling directly through your own website, app, or social channels. No middleman. You own the storefront, the pricing, and the customer relationship. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"On the other hand, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"marketplaces\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" like Amazon, Flipkart, and Myntra bring you a ready-made audience, built-in logistics, and instant trust. You do not build the audience; you borrow it. Both sound good. Here is what each one actually costs you.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"The trade-offs \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most early-stage brands in India start on marketplaces, and for good reason. You get there fast. Platforms like Flipkart and Amazon are expected to touch $100 billion in sales by 2030, with quick commerce integrations making hyperlocal delivery possible without building any infrastructure yourself.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"But the price is steep. Commissions run between 15% and 30%. Add sponsored ad costs, and your margins shrink fast. Worse, the customer who bought from you on Flipkart? Their data belongs to the platform, not to you. D2C flips this. You own the data, the margins, and the narrative.  \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Under \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2024/10/indias-first-data-protection-act-help-startups-build-customer-trust\"},\"data\":\"India's DPDP Act\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", data ownership is now a serious competitive advantage. Brands like The Sleep Company built real loyalty precisely because they controlled every touchpoint of the customer journey.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The catch is that D2C takes time. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Customer acquisition costs are high upfront, and cracking Tier-2 and Tier-3 markets without marketplace infrastructure is genuinely hard. The \\\"growth at all costs\\\" era is behind us. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/02/unit-economics-explained-founders\"},\"data\":\"Investors want unit economics. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"D2C brands that built owned audiences are now benefiting from lower acquisition costs and better retention. Marketplace-first brands are still searching for profitability.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What smart founders are actually doing\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"They are not choosing one over the other. A McKinsey survey of over 1,000 Indian MSMEs found that 53% favour D2C routes and 47% rely on marketplaces. That near-equal split is not indecision. It is a strategy.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The hybrid model is winning in 2026. Use the marketplace to get discovered. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Use your owned channel to build a relationship and bring customers back. D2C adoption in India is already growing nearly three times faster than marketplace growth, with the channel expected to reach $60 billion by 2030.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Which one is right for you?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Go marketplace-first if you are\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/11/year-review-early-stage-aggression-india-vc-strategy-2025\"},\"data\":\" early-stage\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" and need to validate quickly. Use the volume and revenue to fund your D2C build in parallel. Go D2C-first if you are in wellness, fashion, baby care, or home. These are high-consideration categories where brand trust drives repeat purchases. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"A marketplace cannot build that for you. Build a hybrid from day one if you already have traction. Do not wait until you are over-dependent on one channel before building the other.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"The ramen profitability milestone: Why does it matter?\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/rossb1-1771339413579.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/02/ramen-profitability-milestone\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The bottom line\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"D2C and marketplaces are not rivals. They are tools. And like any tool, the value depends entirely on how and when you use it. If you are building a brand that lasts, one with real margins, real customer relationships, and real data, then your D2C channel is not optional. It is the business. The marketplace is where many customers will find you first. Your owned channel is where they will come back. Build both, but know which one you are ultimately building for. The Rs 300 billion opportunity is real. The question is whether your strategy is built to capture it.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"24th Feb 2026\",\"publishedDate\":\"February 24, 2026\",\"newReleased\":false},{\"id\":334002,\"title\":\"The ultimate 90-day execution plan for startup founders\",\"slug\":\"90-day-execution-plan-startup-founders\",\"type\":\"RICH\",\"subtitle\":\"Ready to launch in 90 days? This 90-day execution plan helps Indian startup founders validate ideas, build MVPs, stay compliant and secure early traction fast.\",\"publishedAt\":\"2026-02-13T08:05:00.630Z\",\"updatedAt\":\"2026-02-13T11:31:29.808Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\"},\"excerpt\":\"A practical 90-day execution plan for Indian startup founders to validate demand, build an MVP, ensure compliance and become investor-ready.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":334002,\"commentCount\":0,\"likeCount\":137,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc3a-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"looking-for-business-ideas\",\"name\":\"Looking for Business Ideas\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Startup execution\",\"slug\":\"startup-execution\",\"order\":0,\"path\":\"/tag/startup-execution\"},{\"name\":\"MVP strategy\",\"slug\":\"mvp-strategy\",\"order\":1,\"path\":\"/tag/mvp-strategy\"},{\"name\":\"early stage startup\",\"slug\":\"early-stage-startup\",\"order\":2,\"path\":\"/tag/early-stage-startup\"},{\"name\":\"Indian Entrepreneur\",\"slug\":\"indian-entrepreneur\",\"order\":3,\"path\":\"/tag/indian-entrepreneur\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"From idea to investor-ready in 90 days\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAgCAIAAAAt/+nTAAAACXBIWXMAAB2HAAAdhwGP5fFlAAAA1ElEQVR4nO2WSw7DIAwFuR9+uPc/TZWECgptML/AwtLsQsADNsaA2IM2XhKcAESDo38LARgi9uBgkkAHrALQE4CmELSIobcQdr1GeXkfcMGhvR9LJBPhMTObUyAQXha9T4w5UEouUOQRK5JiyH4JyDQqFkiFf36idk6Bi0zjvxjvg6kS+DisjxsqwMv3HppCvHz7oUXMegLcugW+KbX1gb6u3BEuMvYXcDdQg0BG9BSfI0C3jBSo5QqxNKwkYK3z0MGTAjJUgPQEaO8UcqMrIZ6zvPQbKCM/3qBQsl8AAAAASUVORK5CYII=\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Resources\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/90-day-execution-plan-startup-founders\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Ninety days. That is enough to prove whether your startup is serious or just a slide deck.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"In India’s selective funding climate, investors are not backing ideas. They are backing evidence. A structured 90-day execution plan forces focus. It helps you validate demand, build fast, stay compliant and show traction before you ask for capital.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Here is how to approach it.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The 90-day startup execution plan\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign11-1770833375299.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Days 1–30: Validate before you build\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The first month is about proving the problem exists and is worth solving. Speak to at least 20–30 potential users. Ask about their workflows, frustrations and current alternatives. Do not pitch too early. Listen carefully. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you are building in SaaS, fintech, climate tech or D2C, narrow your audience to one specific segment instead of targeting “everyone in India”. Create a simple Lean Canvas. Firstly, define:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"The core problem\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Existing alternatives\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Your unique value proposition\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Early traction signals such as signups or pilot interest\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"At the same time, complete your legal basics. Incorporate your company through the MCA portal. Obtain PAN and TAN. Hold your first board meeting within 30 days. Maintain statutory records properly to avoid fines.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If your projected turnover crosses Rs 20 lakh for services or Rs 40 lakh for goods, initiate GST registration early. Even zero returns must be filed on time. By day 30, your goal is not revenue. It is validated demand and a clean legal foundation.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Days 31–60: Build a focused MVP\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Now you build, but only what matters. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/build-first-app-no-code-tools\"},\"data\":\"Use no-code or lightweight tools\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" to launch a minimum viable product quickly. Avoid feature creep. Build the smallest version that solves the main problem. Run 10–20 solution interviews with early users. Test willingness to pay. Launch a landing page or early access form if needed. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Measure activation rate, not vanity metrics like social media likes. Start estimating unit economics. Even rough numbers for CAC and LTV show seriousness. Investors want to see that you are thinking commercially from day one. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If eligible, apply for DPIIT recognition under Startup India within the first 90 days. This can unlock tax benefits and funding access. By day 60, you should have a \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/build-mvp-stepwise-guide\"},\"data\":\"working MVP \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"and early user validation.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Days 61–90: Traction and investor readiness\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The final 30 days are about proving momentum. Founder-led sales are critical at this stage. Reach out directly through LinkedIn, WhatsApp Business and personal networks. Aim for 5–10 paying users. Even small revenue builds credibility. Track a few core metrics weekly:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Activation rate\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Conversion rate\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Churn\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Cash runway\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Formalise founder agreements and basic employment contracts before hiring aggressively. Register under the Shops and Establishments Act in your state. Delay unnecessary hiring to avoid early compliance burdens like PF and ESI.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you operate in regulated sectors, ensure approvals are in place before scaling. Fintech may require RBI compliance. Food startups need FSSAI registration. Manufacturing may need pollution clearances. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/pitch-deck-playbook-get-funded\"},\"data\":\"Prepare your pitch deck\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" during this phase. Focus on validation, traction and a clear 12-month roadmap. Avoid inflated projections.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Business startup checklist: A guide for Indian founders\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories3-1768464527946.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/01/business-startup-checklist-indian-founders\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What 90-day success looks like\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"At the end of 90 days, success is not about headlines or massive revenue. It is about proof. You should have validated the problem with real user feedback, launched a live MVP, and secured early paying or highly engaged users who show real demand. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Your basic compliance and documentation should be in place, and you should have a clear and compelling fundraising narrative built on evidence, not assumptions.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/02/execution-matters-ideas\"},\"data\":\" Ninety disciplined days of focused execution \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"can move you from idea to investor ready. In India’s competitive startup ecosystem, structured action beats raw ambition every time.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Closing thoughts\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most startups fail to move the needle in the early days. A structured 90-day execution plan forces clarity. It pushes you to talk to customers instead of polishing slides. It makes you ship before you feel ready. It keeps compliance clean so investors do not see red flags. And most importantly, it builds momentum.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you execute properly, by day 90 you are no longer “working on a startup”. You are running one. And in today’s ecosystem, momentum is the real currency.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"13th Feb 2026\",\"publishedDate\":\"February 13, 2026\",\"newReleased\":false},{\"id\":334005,\"title\":\"Don’t let these 5 founder mistakes destroy your startup\",\"slug\":\"founder-mistakes-kill-otherwise-good-startups\",\"type\":\"RICH\",\"subtitle\":\"Most startups do not crash overnight. They fade because of small founder mistakes. Spot them early and save your startup.\",\"publishedAt\":\"2026-02-11T11:50:00.000Z\",\"updatedAt\":\"2026-02-13T11:14:07.485Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\"},\"excerpt\":\"Most startups fail quietly. Discover five founder mistakes that kill promising ventures and how to avoid them with better discipline and clarity.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":334005,\"commentCount\":0,\"likeCount\":207,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc3c-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"personal-growth\",\"name\":\"Personal Growth\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"founder mistakes\",\"slug\":\"founder-mistakes\",\"order\":0,\"path\":\"/tag/founder-mistakes\"},{\"name\":\"early stage startup\",\"slug\":\"early-stage-startup\",\"order\":1,\"path\":\"/tag/early-stage-startup\"},{\"name\":\"startup advice\",\"slug\":\"startup-advice\",\"order\":2,\"path\":\"/tag/startup-advice\"},{\"name\":\"Business Growth\",\"slug\":\"business-growthh\",\"order\":3,\"path\":\"/tag/business-growthh\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"The silent mistakes that sink startups\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$40\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Startup\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/founder-mistakes-kill-otherwise-good-startups\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Startups rarely fail in dramatic explosions. They fail in quiet, preventable steps.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most founders assume failure happens because the idea was weak or the funding dried up. In reality, many promising startups collapse because of avoidable decisions made early and repeated often.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The tragedy is not bad ideas. It is good ideas executed poorly. Here are the founder mistakes that quietly kill otherwise strong startups.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Top 5 founder mistakes \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories3-1768464527946.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"1. Choosing the wrong problem\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The most dangerous mistake happens before the first line of code is written. Founders often chase problems that feel interesting instead of problems that are large, urgent, and scalable. A product may solve a clever issue, but if too few people care deeply about it, growth will stall.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Markets reward relevance and scale. If the addressable market is tiny or the pain is optional, the ceiling arrives faster than expected. Strong startups begin with problems that matter to many.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Quibi raised nearly $1.75 billion to build premium short-form mobile video. The idea sounded bold, but it misjudged user behaviour. People already had free short-form content on YouTube and TikTok. The problem Quibi tried to solve was not painful enough. It shut down within six months.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"2. Operating without a clear vision\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Many startups start building features before defining purpose. Without a clearly articulated “why”, decision-making becomes reactive. Teams lose alignment. Messaging becomes inconsistent. Customers struggle to understand long-term value.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2023/07/how-to-write-vision-for-a-startup-company\"},\"data\":\"A clear vision acts as a compass\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". It guides hiring, product roadmaps, and trade-offs when resources are limited. When things get hard, clarity keeps momentum alive.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"A good example would be WeWork which expanded aggressively into multiple adjacencies, from schools to housing, without a disciplined core identity. Its blurred vision contributed to investor scepticism, governance issues, and a failed IPO attempt in 2019.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"3. Founder conflicts left unresolved\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Co-founder disagreements are one of the most common startup failure points. Equity splits agreed upon casually, unclear roles, or unspoken expectations eventually resurface under pressure. What feels like a small misalignment early can become a structural crack later.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Avoiding difficult conversations in the beginning only delays them. The strongest founding teams address ownership, authority, and responsibilities clearly before growth accelerates.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"4. Hiring too early\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Early funding often creates the illusion that speed equals scale. Founders rush to hire before\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/glossary/what-product-market-fit\"},\"data\":\" product-market fit \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"is established. But premature hiring introduces complexity, slows decision-making, and strains cash flow.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Early-stage startups win through focus, not headcount. A small, aligned team will outperform a larger but confused one every time. Growth should follow traction, not optimism.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"One example is of Dunzo that expanded rapidly across cities and categories during the funding boom. As growth slowed and capital tightened, cost structures became difficult to sustain, leading to layoffs and operational stress.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Founder's dilemma: Build for India or build for the world?\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/02/indian-founder-dilemma-build-india-world\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"5. Scaling before proving demand\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Expanding operations before validating demand is one of the fastest ways to burn capital. Hiring aggressively, increasing \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/02/build-gstrategy-startups-2026\"},\"data\":\"marketing \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"spend, or building infrastructure without consistent customer pull leads to growth without stability.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Scaling should amplify something that already works. It cannot fix what does not. For instance, Tiny Owl expanded aggressively into multiple cities before establishing sustainable margins. High burn rates and weak operational discipline led to shutdown despite early traction.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why these mistakes keep happening\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"These errors are rarely malicious or careless. They come from ambition without structure. From momentum without discipline. From confidence without systems. Founders are builders by instinct. But building without clarity creates drift. Scaling without alignment creates burnout. The difference between survival and collapse is often not innovation, but execution discipline.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The takeaway\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/12/year-in-review-what-took-down-2025s-biggest-startups\"},\"data\":\"Good startups fail\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" for preventable reasons. Pick a scalable problem. Define your purpose clearly. Align your co-founders early. Hire deliberately. Scale only after validation. None of these are glamorous tasks. But they are the difference between momentum and regret. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"11th Feb 2026\",\"publishedDate\":\"February 11, 2026\",\"newReleased\":false},{\"id\":333883,\"title\":\"Founder's dilemma: Build for India or build for the world?\",\"slug\":\"indian-founder-dilemma-build-india-world\",\"type\":\"RICH\",\"subtitle\":\"Indian founders face a critical choice between building for the domestic market or global scale. This article breaks down the real trade-offs behind that decision.\",\"publishedAt\":\"2026-02-10T12:20:00.000Z\",\"updatedAt\":\"2026-02-11T04:55:57.766Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\"},\"excerpt\":\"Should Indian founders build for India or go global early? 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What looks like a philosophical debate is actually a strategic choice that shapes product design, funding paths, talent decisions, and even where founders choose to live.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Understanding the trade-offs early can save years of course correction later. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why this dilemma exists in the first place\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India offers one of the largest addressable markets in the world, with over 1.4 billion people and rapidly rising digital adoption beyond metros. At the same time, global markets offer higher average revenue per user, deeper capital pools, and clearer paths to large exits.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Founders are not choosing between good and bad. 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Low bandwidth, low-cost devices, and \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/sarvam-audio-focuses-on-speech-recognition-beyond-transcription\"},\"data\":\"multilingual interfaces\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" are not edge cases. They are the norm. Products that survive these constraints tend to be resilient by design.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Distribution-first advantage\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India’s growth is increasingly coming from \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/10/tier-ii-iii-indian-cities-outshine-metros-hiring-surge-september-foundit-report\"},\"data\":\"tier-2 and tier-3 cities\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". Founders who understand local distribution, vernacular onboarding, and trust-building often outperform technically superior but culturally distant products. This is where Indian founders have a natural edge over global competitors.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Policy support is improving\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Government initiatives, especially in deep tech, have started extending tax benefits and regulatory support for longer periods. These moves aim to reduce early pressure on founders to relocate and make staying local more viable. The ecosystem is still maturing, but it is moving in the right direction.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The limitations of an India-only focus\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Lower valuations and capital gaps\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Despite improvements, funding depth in India still lags far behind global markets, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/video/indian-deep-tech-story\"},\"data\":\"particularly in deep tech. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"U.S. funding pools are significantly larger, which directly impacts valuations, hiring power, and long-term risk appetite. This is one reason many Indian founders eventually shift headquarters or operations abroad.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Regulatory and operational drag\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India’s fragmented compliance landscape often consumes founder time that could otherwise go into product innovation. Talent retention is also harder when global opportunities offer higher pay and exposure.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"For some startups, these frictions outweigh the benefits of domestic focus.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Airtel vs Jio: How India’s telecom market became a duopoly\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories2-1770188776323.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/02/airtel-jio-indias-telecom-market-duopoly\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The case for building for the world\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Higher revenue potential\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Global markets typically offer higher ARPU and clearer monetisation paths. Even a smaller user base can generate meaningful revenue, which changes how startups think about pricing, growth, and sustainability. This is especially attractive for SaaS, developer tools, and deep tech startups.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"India-first can still go global\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Interestingly, many products built for India’s constraints translate well globally. Digital public infrastructure like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/india-upi-transactions-how-indians-spent-saved-speculated-2025\"},\"data\":\"UPI \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"has already been exported to multiple countries via National Payments Corporation of India. Solving for low cost, low latency, and scale often creates globally competitive solutions. The key is intent. India-first does not have to mean India-only.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Public markets are opening up\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Growing appetite for tech listings in Indian public markets is reducing the pressure to relocate purely for exits. While still early, this trend gives founders more flexibility in where they build and list.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The challenges of going global early\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Credibility and competition\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Global markets are crowded. Indian startups entering these spaces must overcome perception gaps and compete with well-funded incumbents. Being cheaper is rarely enough. Founders need strong positioning, early proof points, and the ability to sell across cultures.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Selective capital environment\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"While Indian startups raised significant capital in recent years, investors are becoming more selective. Proven models, clear differentiation, and execution history matter more than ever. Global ambition without traction can quickly stall.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"How founders should think about the choice\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This is not a binary decision. It is a sequencing problem. 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Instead of guessing, speak to real users from your target group, run surveys with at least 50 potential customers, and test demand through a pilot, landing page, or pre-orders. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Aim to secure at least 5 paying users or confirmed commitments, and focus your questions on the real problem they face today and what they would pay to solve it.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"2) Choose your business structure (about 1 week)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Your structure affects taxes, compliance, and how easily you can raise funds. Choose between Pvt Ltd, LLP, or Partnership based on your growth plans. If you plan to raise capital, Pvt Ltd is usually more investor-friendly. If you are bootstrapping, an LLP can be simpler and cheaper initially. If you plan to apply for DPIIT recognition, ensure your structure is eligible.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Phase 2: Legal and financial setup (4 to 6 weeks)\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This is where you turn a validated idea into a legally recognised business.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"3) Register your business\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Complete your incorporation so you receive the Certificate of Incorporation, PAN, TAN, and DSC. Keep documents consistent to avoid delays, and apply for \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2021/08/53000-startups-benefitted-dpiit-startup\"},\"data\":\"DPIIT Startup India recognition\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" if it fits your roadmap.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"4) Put founder and team agreements in place\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Sign a founders’ agreement covering roles, equity, and exits. Set an \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2016/08/startup-equity\"},\"data\":\"equity vesting\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" schedule, usually four years with a one-year cliff. Use NDAs where required and ensure IP assignment so all work created belongs to the company.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"5) Open a business bank account\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Open a current account in the company name. Look for startup-friendly terms such as low or zero minimum balance, free transfers, and good integration with accounting tools.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"6) Register for GST and required licences\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Check whether GST is required based on turnover and state. Consider voluntary GST if you sell B2B. Register for Udyam (MSME) if applicable and obtain any industry licences such as FSSAI, Shop and Establishment, or IEC.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"7) Set up accounting and compliance systems\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Choose accounting software such as Zoho Books, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/companies/quickbooks-enterprises-support\"},\"data\":\"QuickBooks\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", or Tally Prime. Set monthly bookkeeping and reconciliation routines, train your team on expense and invoice handling, and track filings to avoid penalties and blocked refunds.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Phase 3: Product, marketing and growth (6 to 10 weeks)\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This is where the business becomes real.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"8) Build and test your MVP\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Define the smallest \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2024/04/guide-creating-minimum-viable-product\"},\"data\":\"MVP version \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"of your product that delivers real value. Launch it to early users, collect feedback, and iterate quickly based on what they actually use and struggle with.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"9) Build your core team\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Identify two to three critical roles that directly impact product quality or revenue. 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Enable 2FA on all company accounts to protect your brand and credibility.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"How can business owners maximise online sales for high-tech gadgets\",\"thumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/06/used-gadgets-1.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2024/01/how-can-business-owners-maximise-online-sales-for-high-tech-gadgets\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"11) Create a marketing and sales plan\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Define your ideal customer profile, pick one or two low-cost acquisition channels, prepare your launch messaging, and set up a simple system to track leads and conversions.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"12) Prepare your pitch deck and financial model\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Build a pitch deck that covers your problem, solution, market, traction, and business model. 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It is literally unheard of for a private company to raise at this level of valuation but this also reveals the deep bets that companies are making into artificial intelligence as this is seen as a technology that will be as revolutionary as the internet.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/anthropic-hits-965-billion-valuation-overtaking-openai\"},\"data\":\"Read more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Other news\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"ZeroDrag raises Rs 6.5 Cr from Transition VC\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Drone avionics and UAV components startup ZeroDrag has secured Rs 6.5 crore in funding from Transition VC to accelerate the development of indigenous drone electronics and strengthen India’s UAV ecosystem. The company plans to use the capital to expand research and development, scale manufacturing, enhance testing infrastructure, and improve supply chain resilience.\\n\\nFounded by Amit Nimje and Shantanu Bhede, ZeroDrag develops critical drone technologies including autopilots, motor controllers, GNSS modules, communication systems, and telemetry solutions. The startup aims to reduce India’s dependence on imported drone electronics by providing cost-effective, locally developed alternatives. ZeroDrag is also backed by Japanese investors through Enrission India Capital and has received support from Startup India, NIDHI, and MeitY-backed programs.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"SBM Offshore opens new Bengaluru office\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"SBM Offshore India has inaugurated a new office in Bengaluru, strengthening its commitment to India as a strategic hub for engineering, digital innovation, and global operations. The company currently employs around 790 professionals in India and plans to add another 200 roles in the near future. SBM Offshore India contributes 70-80% of detailed engineering work and supports nearly 60% of the company’s global engineering activities.\\n\\nThe new facility will house key functions including digital solutions, information management, operations support, and asset integrity services. The office also enhances capabilities in digital twins and brownfield project execution, reflecting the company’s transition from a delivery centre to a global capability hub supporting integrated project delivery and innovation.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Narasu’s Coffee accelerates South India expansion\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Sri Narasu’s Coffee Company has announced an aggressive expansion strategy across southern India, including the opening of its first store in Bengaluru and a planned outlet in Amaravati. The century-old coffee brand currently operates 78 company-owned stores and offers more than 180 products across coffee, tea, and FMCG categories.\\n\\nThe company aims to strengthen its presence in Karnataka, Kerala, and Andhra Pradesh after establishing a strong base in Tamil Nadu. Narasu’s also plans to expand its distributor network from 42 to 150 by the end of the fiscal year. The expansion is driven by rising coffee consumption in southern markets and the company’s ambition to increase market share with its premium coffee offerings.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Flipkart launches ‘GRWM GRWM’ fashion campaign\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Flipkart has launched ‘GRWM GRWM’, a fashion-focused sale campaign inspired by the popular Gen Z trend “Get Ready With Me,” reimagined with an Indian twist as “Garam Garam.” The initiative aims to transform the platform’s end-of-season sale into a trend-driven shopping experience for digital-first consumers. The campaign features over 10 lakh fashion products from more than 50 international and homegrown brands, including emerging D2C labels and marketplace sellers.\\n\\nShoppers can access rewards such as scratch cards and SuperCoins while exploring categories ranging from baggy jeans and Korean trousers to ethnic wear and dresses. Flipkart said the campaign reinforces its commitment to bringing the next 200 million Indians online for fashion shopping.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"TelePIX, Bellatrix partner on VLEO satellite mission\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Space AI solutions company TelePIX has signed an MoU with propulsion startup Bellatrix Aerospace to jointly develop a Very Low Earth Orbit (VLEO) Earth observation satellite. The mission will combine TelePIX’s high-resolution optical payload, Chouette, with Bellatrix’s VLEO satellite platform powered by its proprietary Air-Breathing Electric Propulsion system. Bellatrix will provide the satellite bus, propulsion, thermal and power systems, while TelePIX will contribute the payload and integration support.\\n\\nThe partners are targeting a 2028 launch and will collaborate on mission management, launch operations, and future satellite constellation opportunities. The initiative aims to deliver high-quality geospatial data while advancing next-generation space technology capabilities.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Cognizant, Travelport collaborate on AI Transformation\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Cognizant is partnering with Travelport to deploy Anthropic’s Claude AI models across Travelport’s travel retailing and distribution platforms. The collaboration aims to modernize software development, testing, and maintenance processes while embedding AI capabilities into Travelport’s services. The initiative seeks to help travel agencies, airlines, and online travel companies automate complex tasks such as itinerary planning, rebooking, and disruption management. Travelport’s new architecture will also enable AI-generated travel requests to be converted directly into confirmed bookings using live inventory data. The companies expect the transformation to improve operational efficiency, reduce manual workloads, and accelerate innovation across the global travel ecosystem.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"C2i Semiconductors achieves AI chip tape-out\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Indian semiconductor startup C2i Semiconductors has announced the tape-out of its smart power stage chip designed for AI infrastructure. The milestone marks the completion of the chip’s design phase before fabrication and validates the company’s capability to develop complex semiconductor products entirely in India. The chip is intended to support power regulation and optimization in AI-driven data centres, where energy efficiency is becoming increasingly critical. C2i said the achievement demonstrates India’s growing ability to create advanced silicon intellectual property for global markets. The startup believes the development will contribute to strengthening the country’s semiconductor ecosystem and support future AI infrastructure requirements.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"CRED introduces AI-powered engineering platform\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"CRED has unveiled CRED codelens, an AI-driven engineering intelligence platform designed to provide developers with contextual insights across the company’s technology ecosystem. The platform integrates information from code repositories, Slack, Confluence, Jira, and other tools to create a unified knowledge layer. It uses more than 400 specialized AI agents to support code generation, testing, infrastructure debugging, documentation, and code reviews. Built using Amazon Bedrock and Amazon EKS, CRED codelens automatically analyzes code changes and generates updated documentation within minutes. The company said the platform significantly reduces development timelines and improves productivity across its engineering teams by making complex systems easier to understand and manage.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Netrasemi launches AI System-on-Chip A2000\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Fabless semiconductor startup Netrasemi has launched its flagship AI system-on-chip, A2000, and successfully completed silicon bring-up ahead of commercial production. Built on TSMC’s 12nm process node, the chip delivers smart vision and real-time video analytics capabilities for edge AI applications. The A2000 integrates Netrasemi’s proprietary neural processing unit, vision processing unit, image signal processor, and security engines. Designed for smart cameras, surveillance systems, and intelligent video gateways, the chip enables on-device AI processing with high efficiency and security. Netrasemi plans to collaborate with OEMs on product development, with commercial production expected to begin next year and volume manufacturing targeted for 2027.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"AI skill demand in CDMO sector surges: CIEL HR\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Demand for AI-related skills in India’s Contract Development and Manufacturing Organisation (CDMO) sector has risen 178% over the past two years, according to a study by CIEL HR. AI-linked talent demand increased from 6.2% in 2023 to 17.2% in 2025, reflecting a significant shift in workforce requirements. The report found overall talent demand in the sector grew 52% during the same period, driven by capacity expansion and increasing operational complexity. However, it highlighted a major shortage of AI-skilled professionals, particularly in research and development, where demand has reached 24% while available talent remains below 1%. The study underscores the growing need for workforce upskilling across pharmaceutical manufacturing and related industries.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"ESDS launches database monitoring platform\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"ESDS Software Solution has launched Enlight Jatayoo, a Database Activity Monitoring (DAM) platform designed for regulated industries in India. The solution provides continuous visibility into database activity and supports compliance with regulations from CERT-In, RBI, and SEBI. Built on a fully on-premises, air-gapped architecture, the platform allows deployment without database restarts, minimizing operational disruptions.\\n\\nESDS said Enlight Jatayoo addresses growing concerns around database security by delivering forensic-grade monitoring while ensuring sensitive data remains within customer infrastructure. The company believes the platform will help enterprises strengthen security, improve compliance reporting, and mitigate risks associated with privileged access and data breaches.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"JIIF concludes cohort 14 startup bootcamp\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The JITO Incubation \u0026 Innovation Foundation (JIIF) has concluded its Cohort 14 Bootcamp in Mumbai, bringing together over 80 early-stage startup founders. JIIF said it has incubated more than 70 startups and facilitated investments exceeding ₹275 crore across 114 companies since inception. The organisation operates under the Startup India Seed Fund Scheme and collaborates with the Maharashtra State Innovation Society. The bootcamp focused on brand building, sustainable growth, fundraising readiness, and investor engagement. Industry experts Bharat Oswal, Sachin Oswal, and Apoorv Gautam shared insights on storytelling, business sustainability, and fundraising strategies. The initiative comes amid growing global interest in India’s startup ecosystem and increasing participation from international accelerators.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Taali partners with Pokémon for new snacking initiative\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Indian snacking brand Taali has partnered with Pokémon to introduce a new consumer engagement initiative in the snacks category. Founded by Aarti and Aditya Kaji and backed by Y Combinator, Taali has built a presence across modern retail and quick commerce channels with products focused on taste and healthier ingredients. The collaboration seeks to combine Pokémon’s global popularity and cross-generational appeal with Taali’s modern snacking portfolio.\\n\\nBoth brands aim to create engaging consumer experiences that resonate across age groups while reflecting evolving preferences for innovative and interactive food products. The partnership highlights the growing trend of consumer brands leveraging entertainment properties to strengthen emotional connections with customers.\\n\\n(The copy will be updated with the latest news)\\n\"}}],\"timeLapsed\":\"29th May 2026\",\"publishedDate\":\"May 29, 2026\",\"newReleased\":true},{\"id\":336530,\"title\":\"IISc launches Wadhwani Innovation Centre in Bengaluru to boost quantum and deeptech ecosystem\",\"slug\":\"iisc-wadhwani-innovation-centre-bengaluru-quantum-deeptech-ecosystem\",\"type\":\"RICH\",\"subtitle\":\"IISc has launched the Wadhwani-IISc Innovation Centre and a new quantum startup accelerator to boost India’s deeptech innovation and research commercialisation ecosystem.\",\"publishedAt\":\"2026-05-29T10:04:38.080Z\",\"updatedAt\":\"2026-05-29T10:04:39.282Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Team 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India.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\nThe launch also featured the ‘Quantum Pitch Fest 2026’ and the unveiling of a dedicated startup acceleration platform named ‘InQubate’.\\n\\nThe Wadhwani-IISc Innovation Centre aims to accelerate deeptech research, and strengthen industry collaboration. It is part of the Wadhwani Innovation Network (WIN), a national initiative linked to a Rs 1,400-crore collaborative investment announced last year by the Wadhwani Foundation along with ANRF, academic institutions, and government partners to strengthen India’s deeptech and research commercialisation ecosystem. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n“Technology alone is not important; how these technological capabilities are used for developing society and country matters more,” said AS Kiran 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The company said retailers can use the service to launch customised AI shopping assistants tailored to their storefronts, product catalogs, and branding in as little as 60 days.\\n\\nIn other development, Nvidia CEO Jensen Huang said on Wednesday that the chipmaker plans to \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.reuters.com/world/asia-pacific/nvidia-ceo-says-taiwan-is-epicentre-ai-revolution-2026-05-27/\"},\"data\":\"invest\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" about $150 billion annually in Taiwan, calling the island the “epicentre” of the AI revolution and predicting it will remain a global technology manufacturing hub for years to come.\\n\\nIn today’s newsletter, we will talk about \\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Snabbit bets on quick salon-at-home services\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"PhysicsWallah FY26 revenue rises 35% to Rs 3,900 Cr\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Here’s your trivia for today: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Who was the first to win 8 Grammy Awards in one night?\\n\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"In Depth\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Snabbit bets on quick salon-at-home services\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/c5c652a0fb5a11eca125d7821ea2fbc4/SnabbitSalon1600x900-1779853180986.jpg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"After building its business around instant home chores, Snabbit is now betting that beauty services could become the next convenience category consumers stop planning for. Its entry into sub-15-minute salon-at-home services puts the startup directly against Urban Company in a market where convenience may drive demand, but trust and service quality remain the real differentiators. \\n\\nKey takeaways: \\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Snabbit has piloted sub-15-minute salon services in Bengaluru’s Sarjapur area, betting that consumers will increasingly seek on-demand grooming for last-minute and impulse use cases instead of booking in advance.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"India’s at-home salon market is growing rapidly, backed by rising convenience-first behaviour. However, Urban Company has already built deep consumer trust, operational scale, and trained beautician networks over several years.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"While instant fulfilment could drive frequency, beauty services are highly trust-driven. Consumers still associate Snabbit with cleaning and household chores, meaning service quality, training, and reliability will determine whether users return.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Edtech\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"PhysicsWallah FY26 revenue rises 35% to Rs 3,900 Cr\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/d99b1110116911ed9e63f54395117598/PWIPO1600x900-1757405223665.jpg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"PhysicsWallah reported strong FY26 growth as the edtech firm improved profitability, turned pre-tax profitable, and strengthened cash generation amid tighter cost controls and rising paid users.\\n\\nNumber game: \\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Revenue from operations grew 35% year-on-year to Rs 3,900 crore in FY26, while EBITDA jumped 184% to Rs 549 crore, with margins expanding to 14% from 7% a year earlier.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"The company sharply reduced its net loss to Rs 24 crore from Rs 243 crore in FY25 and posted a positive pre-tax profit of Rs 10 crore, despite incurring Rs 63 crore in one-time expenses.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"PhysicsWallah ended FY26 with operating cash flow of Rs 833 crore and a treasury balance of Rs 5,027 crore, supported by growth in paid users to 5.34 million and expansion across 16-plus exam categories generating over Rs 10 crore each in annual collections. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"News \u0026 updates\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/05/emotorad-inducts-former-cars24-ceo-himanshu-ratnoo-as-co-founder\",\"list\":\"bullet\"},\"data\":\"Appointment:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Electric cycle startup EMotorad has appointed former Cars24 CEO Himanshu Ratnoo as co-founder, saying the move will help strengthen institutional-grade leadership as the company expands across global markets, mass mobility, and new product categories.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/05/ola-electric-gets-regulatory-approval-for-commercial-e-scooter-launch\",\"list\":\"bullet\"},\"data\":\"E-scooter:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Ola Electric has secured regulatory approval for a new electric scooter aimed at India's commercial mobility market, according to a government certification document.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.theguardian.com/science/2026/may/26/nasa-jeff-bezos-blue-origin\",\"list\":\"bullet\"},\"data\":\"Lunar mission:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" NASA has announced plans for three uncrewed lunar missions this year to begin building a $20 billion moon base, and has selected Blue Origin, founded by Jeff Bezos, over SpaceX for the first mission. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Who was the first to win 8 Grammy Awards in one night?\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Answer: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Michael Jackson\\n\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\nWe would love to hear from you! To let us know what you liked and disliked about our newsletter, please mail \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"mailto:nslfeedback@yourstory.com\"},\"data\":\"nslfeedback@yourstory.com\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"If you don’t already get this newsletter in your inbox, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/newsletters\",\"italic\":true},\"data\":\"sign up here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\". For past editions of the YourStory Buzz, you can check our \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/search?category=Daily%20Capsule\",\"italic\":true},\"data\":\"Daily Capsule page here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\". \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}}],\"timeLapsed\":\"28th May 2026\",\"publishedDate\":\"May 28, 2026\",\"newReleased\":true}],\"count\":0,\"tag\":{\"id\":571597,\"name\":\"Just In\",\"slug\":\"just-in\",\"description\":\"The latest news and updates on the Indian startup ecosystem, technology, MSMEs, enterprises, changemakers, and more.\",\"locale\":\"en_GB\",\"path\":\"/tag/just-in\",\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true}}}}]}]\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"46:T796,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Desh Bandhu Gupta (DBG) grew up at a time when healthcare was still out of reach for many. When he was 10, his father carried him on his shoulders for 20 km for treatment. The boy was left with a lifelong limp. Tinnitus stayed with him for years. His best friend died of tuberculosis. He also lost siblings early in life.  \n\nA stable life in teaching appeared to be his natural path. He first became a government school teacher and later a college teacher. \n\nLife changed abruptly when DBG, while teaching at BITS Pilani, took the Indian Air Force exam. When he returned to campus, he was questioned for not taking the college’s permission. He replied that he did not need anyone’s permission to serve the nation. \n\nBITS Pilani fired him. \n\n“I don’t think DBG would have been an entrepreneur if he hadn’t been fired from BITS Pilani,” says Manish Sabharwal, co-founder of staffing and human capital firm TeamLease, in a conversation with Shradha Sharma, founder and CEO of YourStory. \n\n“In fact,” says Sabharwal, “I recently was at BITS Pilani, and I told the director, ‘We should endow a chair for firing him.\" The reason: Sabharwal doesn’t think a $15-billion company, the world’s largest maker of TB medicines, would exist if DBG had not been fired from his teaching job. \n\nDBG is short for Desh Bandhu Gupta, the man who founded Lupin, a leading pharma company that sends 20 billion pills to America every year. \n\nDBG grew up in a house without electricity or water. His company would go on to play a significant role in reshaping India’s pharma industry. \n\n“I don't think any economist in the world would suggest that the country that is 128th in per capita GDP (that is, India) would be making 60% of the world's medicines, have a third of the US FDA plants, and sell in 200 countries,” says Sabharwal, who traces the story of DBG, Lupin, and the Indian pharma sector in a recently launched book, "])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"47:T667,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"The stories of the Indian pharmaceutical industry are incredibly inspiring for Sabharwal because founders such Yusuf Hamied of Cipla, Anji Reddy of Dr Reddy's Laboratories, Habil Khorakiwala of Wockhardt, Desh Bandhu Gupta of Lupin Limited, and Dilip Shanghvi of Sun Pharmaceutical Industries thrived within a ‘License Raj’ era that was hostile to entrepreneurship and defined by a deep-seated export pessimism. \n\nIn DBG’s early years, running a business often meant dealing with the state before dealing with the market.\nSabharwal recounts an incident to illustrate this. This was when DBG took a 24-hour train trip to Delhi and waited in the corridor to meet a joint secretary. When the official saw him, on his way to the bathroom, he asked DBG if he had no work to do. DBG replied, “Sir, we have no work until you approve our prices.” \n\nSabharwal says of those times that India’s regulatory ‘cholesterol’ essentially “assumed that the relationship between the state and the entrepreneur is adversarial.” It was also essentially discretionary. “What do licenses mean? Show me the person. I’ll show you the rule.”\n\nMost first-generation entrepreneurs would just give up, he says. “Either they would get a job, or they would just do something unscrupulous.” DBG did neither.\n\nHe was persistent, and such early encounters did shape his understanding of policy. \n\nSo much so that DBG would later credit the role of two policies by two governments on opposite sides of the world—the Indian Patents Act of 1970 and the US’ Hatch-Waxman Act of 1984—for the existence of the Indian pharma industry.   \n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"48:T66d,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"India today is very different. \n\nBack then, Sabharwal says, “The socialism that we had was a peculiar distortion that, in the name of the poor, you were keeping people poor. We have created the world's largest democracy on the infertile soil of the world's most hierarchical society.” \n\nBut, he asks, “Why didn't we create mass prosperity? I mean, why are we 128th in per capita income?” \n\n“And I think that is our treatment of entrepreneurs.”\n\nThere was no shortage of land, labour, or capital. “You could give every Indian household half an acre and they would fit into Rajasthan and Maharashtra. So, we don't have a shortage of land. We don't have a shortage of capital. 50% of India's foreign direct investment since 1947 has come in the last 7 years, and 90% of India's venture capital and private equity has come in the last 10 years. So, when we make ourselves worthy of capital, we get it. And we don't have a shortage of labour. So what is the problem?”\n\nIt is how land, labour, and capital combined, he says. \n\n“Now economists call this total factor productivity but we can just call it entrepreneurship. So entrepreneurs take land, labour, capital and combine it in ways that no bureaucrat, no spreadsheet, no economic model can because it's not an algorithm. It's a heuristic.”\n\nDuring the Licence Raj, “Companies didn't have clients; they had hostages.”\n\nAfter the Indian Patents Act of 1970, a policy that DBG appreciated, about 25,000 pharma companies were founded. Back then, he says, of the top 10 pharma companies in India, nine were multinationals. Now, of the top 10, only one is multinational. \n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"49:T951,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Lupin’s toughest phase came from decisions DBG himself made.\nAt one point, “DBG had gambled on real estate and the stock market, and both had turned to dust,” says Sabharwal. The company’s market value collapsed—from Rs 1,000 crore to Rs 286 crore. The CEO quit. \nIt was a sharp fall, and a personal one. Sabharwal says DBG “overextended himself… he confused liquidity with solvency.” It was also the only time in his life he tried to diversify outside his core business, and he would later say he regretted it.\nThe impact went beyond numbers. There were moments when DBG thought of stepping away. \nWhat followed was not a quick turnaround. It was a long grind. Sabharwal calls it “the lost decade of Lupin,” from 1992 to 2002.\nHe says, “So while the weather of the moment was very tough, he didn't give up his long-term thinking… You know, the most dangerous lies are the lies we tell ourselves. And for me, in the first few years of the crisis, DBG was sort of hoping that the crisis would go away.”\nBut, he says, “The change came when he recognised that this crisis is not going to go away. I'm going to have to solve it, which means I'm going to have to merge the companies. I'm going to have to cut my costs, I'm going to have to sell the real estate at a huge loss, and I'm going to have to get help. One of his daughters dropped out of Harvard and came. And there were so many things that happened in those 10 years, each of which was not sufficient to solve the crisis.”\n\nSabharwal says, “But when all the 20 things DBG did in those 10 years came together, by 2002, it was clear that not only was the company going to sort of survive, but it was going to go places.”\n\nFor Sabharwal, it was important to write about the crisis in the book. He says he is grateful to everybody in the family and to DBG, “who used to talk a lot about the crisis as very important rather than sort of sweeping it under the carpet.” \n\nThe time of the crisis was also significant. It was after the dismantling of the Licence Raj. As Sabharwal puts it, the period around 1997 was the ‘Trishanku’ stage, where the old had not died, and the new had not been born yet.”\n\nIn today’s India, he says, there is a much bigger acceptance of financial restructuring, of writing down equity, of debt restructuring, “which is what a modern economy should do.”\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"4a:T842,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"DBG saw the pharma business as Ludo, and not Snakes and Ladders. \n\nSabharwal says, “The most underappreciated concept in the world is compounding. The human mind just doesn't understand compounding.”\n\nHe says, “I often go to business schools, and I tell them, will you take one paisa doubling a day for 31 days, or will you take Rs 10 lakh today? And most people will pick Rs 10 lakh.”\n\nThe scenario wherein one paisa doubles daily over a month yields Rs 1.06 crore. \n\n“But the catch here is that till the 24th day, you're better off taking Rs 10 lakh. The key to compounding is that 80-90% of the results come in the last 10-20% of the time.”\n\nHe says, “Entrepreneurship is hypothesis testing. You can't prove anything right. You have to prove it wrong. Entrepreneurship may be the art of staying alive long enough to get lucky. Ludo is a game of compounding; it's predictable. You know where you're going; it's much slower, but eventually you will get there if you stay the course.”\n\nDBG had a long-term view. He set up a US FDA plant 15 years before Lupin exported. He set up US operations 10 years before he knew what the company would do with it.\n\nSabharwal says, “So many of his bets were with the anticipation of taking it in the last 10-15 years.” \n\nBut DBG did not view capital as a differentiator, he says. He, like many others who have been in business long enough, recognised that, in the long run, all that matters is return on equity. “Doesn't matter how much money you make, it matters how much money you spent to make how much money you make.”\n\nSabharwal says, “In military strategy, this has been understood for a long time. Field Marshal (Erwin) Rommel used to say, ‘Sweat saves blood, blood saves lives, but brain saves both.’ Sort of view capital as sweat and blood, but brains is what is innovation, what is entrepreneurship, (and) what is technology. That is really what creates a great company.”\n\nAnd so, he says, “The game of snakes and ladders is a much better analogy because it forces you to think about compounding rather than lottery tickets.” \n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"4b:T781,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"With the Indian pharma industry today producing about half of the world’s pills, what is next?\n\nSabharwal talks about five opportunities: the first is to move up the value chain in generics, especially with specialised generics; the second is to build capabilities in biologics, as “the world of pharma is shifting from chemistry to biology”; the third is to invest in innovation and research, so that new chemical entities are developed not just for India but for the world; the fourth is to build stronger domestic competitiveness; and the fifth is to tap in contract manufacturing and research.\n\nBut the challenge in tapping into these opportunities, he says, centres on the research ecosystem. “We don't have universities like Harvard or Johns Hopkins.”\n\nSabharwal says, “Harvard gets $90,000 per student per year from the government. Their average tuition is less than that. But that money, which they were getting from the government, was for research in biology and physics and stuff like that.” \n\n“The renovation of our intellectual infrastructure is also key,” he says.\n\nSabharwal reckons Indian pharma has been a force for the greater good. “The richest man in the world, Nathan Rothschild, died about 200 years ago, for an antibiotic which would cost Rs 20 today. I don't think medicines would be globally affordable and available without Indian pharma.”\n\nWestern pharma had no interest in tropical diseases and infectious diseases, he says. “It thrives on lifestyle diseases. They've now invented something for weight. They'll soon invent something for baldness. They'll invent something for mental health, and these are all very important things.” \n\n“But Indian pharma has shown that for the mass of the population, it doesn't have to be expensive medicines because the raw material is not that expensive.”\n\nThat’s a completely different India from the one DBG grew up in. \n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"4c:T4d6,Three years ago, Akshay moved to London to work with a YC-backed startup, while Anirudh went to Helsinki to work for a cloud provider. \n\nBoth the Oppiliappans have experience working at developer tooling startups. \n\n“We started Tangled just to solve our own problems with developer tools, and then when we started putting it out, a lot of people sort of reached out and said this is exactly what we want to see from a platform like this,” said Akshay. \n\nAt a time when large language models (LLMs) are able to generate code so quickly, he said, the burden is around “reviewing this code and helping build coherent software.” \n\nTherefore, he said, “We are giving developers the tools and the ability to review code much faster and much more efficiently.” \n\nTangled bases itself on the idea that having a good code review system is fundamentally important to building good software, relevant even in a future where hundreds of LLMs work together with humans in the loop.\n\nAkshay said, “There is value in getting LLMs to review LLM-generated code. But fundamentally, having a human in the loop is almost like how there's a conductor in an orchestra.”\n\nThe human in the system is being repositioned rather than replaced.\n4d:T4ec,At the heart of Tangled’s approach is a rethinking of the code collaboration system popularised by GitHub, which was founded in 2008 and acquired by Microsoft 10 years later. \n\nCEO Anirudh said, “GitHub pioneered the ‘pull request’ (PR) system back when they came out with it somewhere in 2008, and that hasn't really changed ever since. But unfortunately, the ecosystem around it has shifted with AI, and the PR system has proven to be inefficient at reviewing large swathes of code, at least the way GitHub does it.”\n\nAn alternative to the GitHub code review system is stacked PRs, which companies such as Google and Meta use. \n\n“In simple terms, it allows developers to stack their changes one on top of another and allows for faster and more efficient code review. And this translates very well into the world of LLMs,” he said, explaining why this has been implemented as a first-party feature in Tangled. \n\nNow, in this early phase of AI, developers use their computers to prompt an agent locally to write code.\n\nThe Tangled founders foresee a future when agents operate entirely autonomously, with the humans being “in the loop”, not necessarily at the level of code writing but at a higher architectural level, reviewing changes. \n4e:T6b4,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"India’s demographic advantage won’t last, and so whatever we build in the next 20 years is what we will have for the next 100 years, said Zoho Corporation founder and chief scientist Sridhar Vembu. \n\n“Indians are having fewer and fewer children. In fact, in a state like Tamil Nadu, we are almost in a crisis where the number of babies born every year is dropping rapidly,” he said in a conversation with YourStory Founder \u0026 CEO Shradha Sharma. “So, it is on the people who are young today to shape this country.”\n\nBut then, he said, it’s also a fact that India is now officially the most populous nation. “We have a special role in the world through sheer demographic weight.” And therefore, it is crucial to adopt a “Bharat-first” approach and to have a vision for the world. \n\nFor him, a Bharat-first vision has a philosophical basis. “The essence of Bharatiya (the Hindu philosophy) is both contentment and humility. This is what our saints and philosophers have taught us for millennia,” he said, calling it “an inclusive vision for the world.”\n\nThis inclusive spirit, however, is missing in today’s world of technology, he said. “Big Tech is effectively erecting monopolies.”\n\nVembu said, “If you go to the Integral Coach Factory in Chennai, it was built with Swiss help in the 1950s. They did not, at that time, erect a monopoly and say you pay tax to that monopoly. They gladly shared the technology.” \n\nHowever, “That spirit has been completely lost.”\n\nIndia, he said, is the only country that can actually fight what he calls “the East India Company” mode of existence. “This has nothing to do with capitalism or socialism. It has to do with humanism.”\n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"4f:Tbdd,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Vembu said, though technology plays an important role, in the quest to build it, “I cannot destroy the soil here, destroy the water here, and pollute all of that”. Contentment, therefore, should be “our foundational principle.”\n\nVembu is up between 330 and 430 am every day without the help of an alarm. He starts working almost immediately: “My brain is active and that’s the two hours when I get the most done.” He notes down ideas, reads papers, and sends them to engineers. \n\nHe does yoga for 40 minutes on most days, and sits still, silently on a rock or a creek for 10-15 minutes. He keeps the phone away for at least two to three hours. He takes a short nap in the afternoon and goes to bed at 9-930 pm. That’s his routine.\n\n“I enjoy the actual life,” said Vembu, who occasionally goes for a swim. He rarely watches movies and doesn’t know who the current IPL champion is, likening it to not knowing the \"president of Mongolia\".\n\nBeing in Tenkasi has added advantages, he said. The cost of living is low, and “I wake up to the sounds of peacocks every day.” He also said, “Everywhere I go here, there’s that instant recognition. That cannot be bought with money.”\n\nThat doesn’t mean village life is bereft of problems. “Look at remote villages, transport is a problem. How do we invent better transport? How do we invent cheaper transport? How do we invent health care?”\n\nAnd technology is needed to solve problems, such as better transport or healthcare in villages, “but you have to put technology in its place in the product framework of life.” \n\nThe problems that he mentioned can be solved by “determined entrepreneurs.” Vembu said, “The way I like to say is that there are only 832 districts and you split each district into maybe 20 mandals, we are talking about 16,000 to 20,000. Don't we have 20,000 determined people who can take root in each of these?”\n\n“And you go down to the panchayat level, there are only 650,000 villages. Do we have 650,000 people, one for every village? You see the numbers actually are not that big compared to our country's scale now.” \n \n This approach is what is called ‘divide-and-conquer’ in computer science, he said. “You take a massive problem, divide it into sub-problems.” These are what you solve for.\n\nVembu said, “You cannot look at the scale of this country only from the Delhi perspective or even the scale of Karnataka from a Bangalore perspective. I have a very different perspective sitting here. It's like the last village. I get a very different perspective on life itself from here. And all those places look remote to me from here, from this perspective.”\n\nHe said, “I am connected to the world. But when I read about a bubble in Silicon Valley, to me those are distant, abstract concerns. I am not living through that bubble. So, I can more calmly examine it. To me, a traffic problem is also something I can calmly examine. My traffic jam here is a herd of buffalo crossing the road in the evening.”\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"50:T788,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"\nHe said no country has a delivery system that’s as “big, powerful, and direct” as India’s postal department, fondly referring to the organisation’s 4,50,000 members as “family”.\n\n“There is no reason that we can’t serve everyone. And that’s why we have to change our thinking,” he remarked, as he spoke about how the department has to take a “new direction”.\n\n“We have to channelise their capacity… And our department has to take India’s permanent asset to the global level,” Scindia noted.\n\nThe postal department is undergoing changes and introducing new products. \n\nToday, the Speed Post service is operational, alongside regular post. \n\nThe postal department is also undergoing changes and introducing new products. According to the minister, the postal department is launching new categories: 24-hour Speed Post for delivery within 24 hours, 48-hour Speed Post, and 72-hour Speed Post. \n\n“We are bringing international mail. So now your responsibility (addressing  postal department employees) is towards the whole world,” he said, \n\nFor generations, people have placed their trust and faith in the postman, according to Scindia. \n\n“Because my postman knows every house… every family… every son and daughter… every grandfather, grandmother, husband and wife. And the relationship of that faith is our biggest treasure,” he stated. \n“With the relationship of that faith, in every service of the people of the country, we should be able to grow together. This should be our resolve.”\n\nThe minister believes that ordinary post is on a “slight decline across the world” as modern technology takes over. “Mobile phones have come, SMS messages have come,” he noted. \n\nRemembering his days in boarding school, he said, “My parents used to write letters to me, and after lunch we would queue outside the dining hall waiting for mail. 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It has since doubled down on this approach of building offices in smaller towns and villages across the country. \\n\\n“We are not in Tenkasi because we want to sell our stuff here. We are here to make people productive so that they can earn, so that they can participate in the global economy,” said Vembu, who relocated to Tenkasi in 2019. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Sounds of the peacock \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$4f\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Curiosity \u0026 philosophy\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Vembu said he is happy he is now getting the time to do deep technology work. But why does he do this? It’s not for money - “I have zero interest in it.” He said, “These are all scientific projects driven by that curiosity to explore. And then the philosophical outlook and humility that come from my parents and our spiritual endowment.”\\n\\nHe said he has always been curious about how things work. He applies it in any domain, from seeking to make software better or reinventing education to prevent dropouts (\\\"If you are not interested in this bookish learning, I respect you. Let's figure out how to you know make you learn without you know saying study, study, study all the time, which a lot of parents do, right?\\\"). \\n\\nVembu studied in a school funded by a philanthropist called Jaigopal Garodia. “It was a free education. He helped thousands of children like me at that time. Now, I have to do this to repay my gratitude to him.”\\n\"}}],\"timeLapsed\":\"22nd Dec 2025\",\"publishedDate\":\"December 22, 2025\",\"newReleased\":false},{\"id\":332904,\"title\":\"India Post is the most important delivery and logistics chain in the country: Jyotiraditya Scindia\",\"slug\":\"india-post-delivery-logistics-chain-jyotiraditya-scindia\",\"type\":\"RICH\",\"subtitle\":\"India Post is evolving from a vast letter-carrying network into a modern, digital highway for goods, money, and services across the nation, says Jyotiraditya M Scindia, Union Minister of Communications; and Development of North Eastern Region.\",\"publishedAt\":\"2026-01-07T13:08:20.435Z\",\"updatedAt\":\"2026-01-08T07:12:10.244Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Team YS\",\"username\":\"webmaster\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/static/default-ys-image.jpg\",\"designation\":null,\"path\":\"/author/webmaster\"}],\"category\":{\"id\":2224,\"name\":\"Interview\",\"slug\":\"interview\",\"path\":\"/category/interview\"},\"excerpt\":\"India Post is evolving from a vast letter-carrying network into a modern, digital highway for goods, money, and services across the nation, says Jyotiraditya M Scindia, Union Minister of Communications; and Development of North Eastern Region.\",\"media\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/Podcastcover2-1767778289957.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/Podcastcover2-1767778289957.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/Podcastcover2-1767778289957.jpg\",\"brandSpotlight\":null,\"removeAds\":true,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":5,\"reactions\":{\"contentId\":332904,\"commentCount\":0,\"likeCount\":220,\"dislikeCount\":0,\"fbShareCount\":10,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":10},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc30-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"ecosystem-insights\",\"name\":\"Ecosystem Insights\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"India Post\",\"slug\":\"india-post\",\"order\":0,\"path\":\"/tag/india-post\"},{\"name\":\"Jyotiraditya Scindia\",\"slug\":\"jyotiraditya-scindia\",\"order\":1,\"path\":\"/tag/jyotiraditya-scindia\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"India Post is the most important delivery \u0026 logistics chain\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/1x1pf-1767782010691.png\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/Podcastcover2-1767778289957.jpg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAkAEADASIAAhEBAxEB/8QAGAAAAwEBAAAAAAAAAAAAAAAAAAIEAQX/xAAaEAEBAQEBAQEAAAAAAAAAAAAAAQMTAhES/8QAGAEBAQEBAQAAAAAAAAAAAAAAAAECBAX/xAAVEQEBAAAAAAAAAAAAAAAAAAAAAf/aAAwDAQACEQMRAD8A6s0PNEM0NNHE9FbNDTRFNDTRUW9DTRD0NNBmrujeiKaNmgjkTRs0RTQ00Gl00bNEU0NNAWzQ00RTRs0EW9GzRF0bNFRy56ppaANGlrZaAIaeq39UADfaJaAI/9k=\"},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Interview\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/01/india-post-delivery-logistics-chain-jyotiraditya-scindia\",\"featured\":true,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India Post, the government-operated postal system—with its large geographical and human scale—functions as an invisible artery in the country, according to Jyotiraditya M Scindia, Union Minister of Communications and Development of North Eastern Region.\\n\\n“India Post is not visible [but it is] the biggest and most important delivery and logistics chain,” Scindia said, in a conversation with Shradha Sharma, Founder and CEO of \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\\nHe explained the significance of India Post through the analogy of the human body and the heart. Every human being has a heart from which blood flows; but the heart cannot function until the entire body receives blood through the arteries, he said.  \\n\\nIn the same way, the Department of Posts in India plays the vital connecting role. \\n\\n“The post office should be the window to the world, to the common man,” he noted, recalling a phrase he had coined earlier.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Massive scale\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India Post operates a vast delivery system with 1,65,000 post offices touching 6,50,000 villages. Scindia believes this reach is unmatched globally.\\n\"}},{\"contentType\":\"html\",\"value\":{\"html\":\"\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/P0PP3LGuZMc?si=m9DtL6PmG0sMkWfh\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen\u003e\u003c/iframe\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$50\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"italic\":true},\"data\":\" Chitti aayi hai\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\".”\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\nHe recalled being a 13- or 14-year-old in boarding school and writing home using the blue inland letter that cost 15 paise back then. \\n\\n“The habit of writing letters and the emotions that came with it were special. I still have those letters from my mother and father.”\\n\\n“The world is changing, and when the world changes, people change too. And when people change, so must we. And that’s why our India Post is taking a new form,” he said.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The shift\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Scindia detailed the strategic shift of India Post from a traditional letter carrier to a modern provider of comprehensive public and financial services.\\n\\nUnder his guidance, the department underwent a significant re-branding exercise, including transforming the symbol to a swish to show that “our emotions keep flowing, they don’t get stuck”, as well as designing new bags and a business process re-engineering exercise.\\n\\nIt adopted the slogan, “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Dak sewa jan sewa \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(Post service is public service).”\\n\\nIndia Post also adopted IT 2.0 capabilities. The postman now delivers banking services, including KYC accounts, RTGS, and NEFT money transfers via a handheld phone.\\n\\nThe post offices are now centres for crucial public services, such as Aadhaar card enrollments. The department also runs passport service centres, which have facilitated the creation of 1.85 crore passports, according to Scindia.\\n\\nThis vast network supports huge financial operations, including 32 crore Post Office Savings Bank accounts. Deposits in the Post Office Savings Bank have grown from Rs 6 lakh crore in 2014 to Rs 21 lakh crore today, the minister said. He also said that the India Post Payments Bank has nearly 12 crore customers and deposits of Rs 22,000 crore.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Move to logistics \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$51\"}}],\"timeLapsed\":\"7th Jan 2026\",\"publishedDate\":\"January 07, 2026\",\"newReleased\":false},{\"id\":331889,\"title\":\"How Ankit Agrawal built InsuranceDekho, one district at a time\",\"slug\":\"how-ankit-agrawal-built-insurancedekho-one-district-at-a-time\",\"type\":\"RICH\",\"subtitle\":\"The co-founder of InsuranceDekho talks about how a focus on grassroots distribution and the 'cockroach mentality' enabled the building of a vast distribution network.\",\"publishedAt\":\"2025-11-27T12:37:11.547Z\",\"updatedAt\":\"2025-11-28T02:51:59.241Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Team YS\",\"username\":\"webmaster\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/static/default-ys-image.jpg\",\"designation\":null,\"path\":\"/author/webmaster\"}],\"category\":{\"id\":2224,\"name\":\"Interview\",\"slug\":\"interview\",\"path\":\"/category/interview\"},\"excerpt\":\"The co-founder of InsuranceDekho talks about how a focus on grassroots distribution and the 'cockroach mentality' enabled the building of a vast distribution network.\",\"media\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg\",\"brandSpotlight\":null,\"removeAds\":true,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":6,\"reactions\":{\"contentId\":331889,\"commentCount\":0,\"likeCount\":137,\"dislikeCount\":0,\"fbShareCount\":2,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":2},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc38-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"learn-from-the-best\",\"name\":\"Learn From The Best \",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Insurance Dekho\",\"slug\":\"insurance-dekho\",\"order\":0,\"path\":\"/tag/insurance-dekho\"},{\"name\":\"Just In\",\"slug\":\"just-in\",\"order\":1,\"path\":\"/tag/just-in\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"How Ankit Agrawal built InsuranceDekho\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at9-1764246669117.jpeg\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAkAEADASIAAhEBAxEB/8QAGAABAQEBAQAAAAAAAAAAAAAAAgABBAf/xAAVEAEBAAAAAAAAAAAAAAAAAAAAAf/EABgBAQADAQAAAAAAAAAAAAAAAAABAwYC/8QAFhEBAQEAAAAAAAAAAAAAAAAAABIR/9oADAMBAAIRAxEAPwDzaUoEKNbTPSUpQYUKThRsGFCjCjYyNhRjihQIUVUtk4UCHCiShQYUNJKNjI2GmOCHElbsoUSAocSAoUSSP//Z\"},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Interview\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":1,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[{\"id\":\"22h1uE0EE5Q\",\"url\":\"https://www.youtube.com/embed/22h1uE0EE5Q\",\"platform\":\"youtube\",\"mediaId\":\"22h1uE0EE5Q\",\"videoLink\":\"https://www.youtube.com/embed/22h1uE0EE5Q?rel=0\"}]},\"snippets\":null,\"trailers\":null,\"path\":\"/2025/11/how-ankit-agrawal-built-insurancedekho-one-district-at-a-time\",\"featured\":true,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Sometime in 2016, while on a visit to Ballia for a land transfer, Ankit Agrawal asked his taxi driver about the car's insurance (‘\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"gadi ka bima\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"’). The driver’s repeated reference to LIC made it clear to Agrawal that the former had no clue about what he was asking about, and also that the car taking him from the Patna airport didn’t have insurance. \\n\\nThe insight for Agrawal from this little exchange with the cab driver was as follows: “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Agar woh compulsory product ke liye nahin hai toh jo non-compulsory product hai jaise health ho gaya, life ho gaya toh problem ho gaye \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(If that's the case for a compulsory product, then for non-compulsory products like health and life, there will be problems),” said Agrawal, recalling in a conversation with YourStory founder \u0026 CEO Shradha Sharma about the opportunity he saw while co-founding InsuranceDekho the same year. \\nThe reason for InsuranceDekho was this: while the 60 or so insurance companies have created many good products, they have not been able to deliver them to the last mile. Agrawal decided to build exactly that.\\nToday, InsuranceDekho has about 3 lakh agents, covering 98% of the pincodes in the country. Each month, these agents sell a total of 10-15 lakh policies. “We are very clear in another 5 years we have to cover all 600,000 villages in the country,” said Agrawal. \\n\\n\"}},{\"contentType\":\"youtube\",\"value\":{\"id\":\"22h1uE0EE5Q\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The distribution mode\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Gurugram-based InsuranceDekho, which Agrawal co-founded with Amit Jain and Ish Babar, had two options: either go direct-to-consumer, create a B2C company like Zepto, or create an offline network where “we connect many brothers and sisters with us”. \\nThe second option involved training agents, who will then go village-to-village, house-to-house, explaining to people why insurance is necessary on the way to selling it. \\nInsuranceDekho chose the second option. Agrawal said, “That was a more tenable business to build because I believe in today's world distribution is the only mode.”\\nHe said, “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Bharat\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" (In India) \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"mein jo prakritik aapda hai woh badhne lag gayi hai \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(the natural calamities are starting to increase). So, we worked with insurance companies to create a product and take that product to the masses.” \\nAfter recurring flooding in Jammu \u0026 Kashmir, for instance, he said, InsuranceDekho’s agents were one of the first insurance distributors to tell people why buying a home insurance is important.\\nCovid was “an inflection point” for the business. Indians believe “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"humko kuchh nahin hoga\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" (Nothing will happen to us),” he said. The pandemic challenged this notion, and a lot of peole started taking health insurance. Then, seeing others around them lose their lives and leave their family without any protection, people started getting life insurance. \\nAgrawal credited the Government for the sustained push in taking insurance down to a village level as also the regulator for making sure that the end-consumer is getting the value that they are paying for.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The cockroach mentality\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Agrawal’s childhood was spent partly in Bihar (he moved to West Bengal later), when 15-16-hour daily powercuts were the norm and a generator used to power a fan and a bulb in his house. It was a big joint family. And they ran a clothes shop as well as a small jewellery outlet. \\nHis grandfather used to promise Agrawal and his cousins that whoever makes the first sale of the day will be given sweets in the evening. “That \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"lalach \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(greed) for sweets used to make us good salesmen,” said Agrawal, in a lighter vein. \\nThough life then was difficult and he had to struggle for basic necessities, Agrawal said he is thankful for growing up in Bihar. “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Bihar ne mere andar se dar nikal diya \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(Bihar took the fear out of me),” he said, adding he is now unafraid of anything. “Kuch bhi hota main kehta hun, ‘dekh lenge’ (\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Whatever happens, I just say, \\\"We'll handle it\\\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"). \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\" \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n“We lived in a loving environment, a caring environment but not in a environment where we were over protected. So that helped us get a lot of experiences.” This helped him in the entrepreneurship journey, during which he has tried everything from event management to T-shirt selling. “I have been a hustler. And I have done whatever I had to do to survive,” said Agrawal, invoking what he refers to as the ‘cockroach mentality’. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"“\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Because \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"mera manna hai \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(my belief is) \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"ki jo tikta hai wahi banata hai \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(that the one who stays/lasts is the one who makes it). If you keep surviving and if you keep turning up every day, you are ahead of 99.99% of people in the world.”\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"It’s digital and offline\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Adaptability and survival form the philosophical basis of InsuranceDekho too. “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Jo aaj hum hai kal hum rahe na rahe \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(Whether we are here today or not here tomorrow) that business survives the test of time. And that is what we built in insurance.”\\n\\nAgrawal said offline channels will remain relevant for a long time in the country. “This is a country where digital will also thrive, where a mix of digital plus offline will also thrive, and where pure offline will also thrive,” said he, adding that large parts of India will still need a mix of online and offline for at least the next 10 to 15 years.\\n\\nHe said there are sectors such as health insurance where the trust factor needs to be high. “Digital systems can help reduce friction. But wherever you need human interface, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"aapko vahan pe logon ki jarurat padegi \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(you will need people there).” \\nInsuranceDekho first launched its team in all state capitals. In phase two, it opened in all major towns. In phase three, slowed down by the pandemic, the company started operating in all towns. And now, it’s trying to be present in every district, a goal to be met in two years. In five years, Agrawal wants InsuranceDekho to cover all the villages. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Manifesting success\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Agrawal, a fan of the Bhagawad Gita, said he believes in the power of manifestation—“I keep manifesting that at one day I will stand in the Rajya Sabha and I will be giving a speech”. He prays in the temple for 5 minutes everyday, thanking God for everything. “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Dada ji mere ko ek hi cheej sikhate the ki\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" (and grandfather used to teach me only one thing, that) \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Bhagwan ko hamesha thank you bolo\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" (always say thank you to God). \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Jo bhi hua tumko nahin pata aur kya ho sakta tha \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(whatever happened, you don't know what else could have happened).”\\n\\nHis way of dealing with this immensely competitive business is to be in touch with the end user. And so, every quarter, he picks 10 partners (\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"jinka main personal RM hota hun\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"—“I become their personal relationship manager”) with whom he has daily conversations. “Not everyone will give you good feedback, but if you keep listening, you’ll keep improving.”\\n\\n“You have to like being boring,” he said. “Success comes from showing up every day. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Bas har din uth kar aa jaana hai\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" (You just have to wake up and show up every day).”\\n\"}}],\"timeLapsed\":\"27th Nov 2025\",\"publishedDate\":\"November 27, 2025\",\"newReleased\":false}],\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true}},\"item\":{\"type\":\"content\",\"dataAPI\":\"/api/v2/featured_stories?key=leadership_lens\u0026brand=yourstory\",\"dataAttribute\":\"leadership-lens\",\"revalidate\":3600},\"index\":6}]}]\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"53:Tbb4,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Ask G.R. Balasubramaniam whether he suffered to build what he built, and he will shut you down politely but firmly.\n\n“A labourer carries 100 kilograms on his back,” he says. “How can I say I suffered? A man who cannot feed his family—that is suffering. Everything else is just life.”\n\nHe is not being modest for the microphones or cameras. He has clearly thought about this for a long time, and he believes it completely. The trouble is that his own story keeps getting in the way of the argument.\nThis is a man who never finished school. Who was sent away from his village at 13 to work in a relative’s butter business. Who spent 14 years building up that business, and then found himself in a situation where he had to set up something on his own. Who then started his own venture with Rs 3,000 in a 10-by-20-foot rented shop, with no plan, no connections, and a wife to support.\n\nThat venture is now GRB Dairy Foods. It is on course to achieving revenues of Rs 1,400 crore. It employs 2,500 people. It sells ghee, sweets, snacks, and spices in more than 40 countries. And more importantly, it has never taken a single rupee from any outside investor.\n\nAnd its founder will tell you, with a straight face, that none of this was particularly difficult.\nThis is his story. You can decide for yourself.\n\nBalasubramaniam grew up in Chinna Karattupatty, a small village near Palani in Tamil Nadu. When he was a boy, the village had about 300 people. There was no bus. No electricity. No proper water supply. The nearest school beyond Class 5 was 5 kilometres away.\n\nHis father was not a rich man, but not a desperately poor one either. He made a living the way many men in that part of Tamil Nadu did in the 1960s: riding a bicycle from village to village, buying pulses and small produce, selling them in the next town. He also farmed a small piece of land. There were six children to raise.\n\nThe father wanted his sons to study. He pushed the eldest hard, arranging for school, paying what he could. The eldest refused. The second son studied, but without much interest or result. Balasubramaniam was the fifth child with a younger brother, and he was good at school. Sharp, eager, the one who actually wanted to be in a classroom.\nBut in 1970, when he was barely 13 and in Class 8, the family made a decision. His elder sister and her husband ran a small butter business in Bengaluru. The business was growing and they needed help. \nHiring outsiders was not how the business community operated. You sent your own people. So Balasubramaniam, the boy with the most academic promise in the family, was pulled out of school and sent to Bengaluru to work.\n\nHe did not go back to school.\n\nFor the next 14 years, he worked in his brother-in-law’s butter business. He did everything. He went to villages to buy butter from small producers. He delivered it to homes across Bengaluru. He kept accounts. He learned how to judge the quality of butter by touch and smell, how to convert it into "])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"54:T6d7,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,", how to talk to customers, how to manage cash that came in slowly and went out fast. He did all of this not as a dependent but as someone who had decided, consciously, that this was his own business. Not in a legal sense. It belonged to his brother-in-law. But in the way he showed up every day, it was his.\n\n“I had no other option,” he says. “My father could not take me back. So I told myself, this is my life now. And because I threw myself into it fully, I learned everything. That involvement for those 14 years is the reason I am where I am today.”\n\nIn 1983, Balasubramaniam got married. After the wedding, he continued working with his brother-in-law, but the relationship began to shift. There was no big fight, no shouting match. What happened was quieter and, in its own way, harder to deal with. After some minor misunderstanding, his brother-in-law simply stopped giving him any responsibilities. Balasubramaniam still lived under his roof, still ate his food, and still had all the comforts of the household. But he had no work. Nothing to do. \n\n“He never told me to leave,” Balasubramaniam says. “He did not say go. But I had no work. In that situation, how can you stay?”\n\nSix months after his wedding, in 1984, he walked out. He was 28. He had Rs 6,000 in savings. He paid Rs 3,000 as advance rent for a small room. That left Rs 3,000. His father was in no position to help. His brothers were not around. He could not go back to his brother-in-law. He had no formal education and no certificate of any kind. Nobody was going to give him a job.\n\n“I sat not knowing what to do,” he says. “I knew butter, I knew ghee, but I had never been the one making decisions. It felt like a blank. Like nothing was there.”\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"55:T18a9,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Then a small idea arrived. He organised a chit fund, a rotating savings scheme common in South India where a group of people contribute a fixed amount every month, and one person gets the full pot each month by rotation or auction. His brother-in-law used to run one. Balasubramaniam thought: why not start one myself?\n\nThe problem was obvious. He had no money, no standing, no business of his own. Why would anyone trust him with their savings? But it turned out that 14 years of honest, hard work had given him something more valuable than capital. People knew him. They knew he was reliable. He went around asking people to join. Within a single day, the group was formed. By the second month, he drew the pot, about Rs 50,000, and used it to buy his first stock of butter.\n\nHe started small. Seventy-five kilograms of butter a month, delivered door to door across Bengaluru neighbourhoods on the same cycle-and-hustle model he had grown up watching. But during his years with his brother-in-law, he had noticed something that the others in the business had not bothered to think about. Butter did not last. It went bad quickly. Retailers lost money on spoilage. And the hotels and sweet shops that bought butter were only buying it to convert it into ghee anyway, often badly. They would burn it, or lose yield, or produce ghee that was inconsistent from one batch to the next.\n\nWhat if Balasubramaniam did the conversion himself? Buy the butter, make the ghee at home, and sell the finished product directly to hotels, sweet shops, and households? He had the skill. His wife helped with production. The response was immediate.\n\nWithin a year, his monthly income went from nearly nothing to Rs 25,000. He rented a 10-by-20-foot shop, hired his first few people, and started putting labels on his bottles. The label was simple: a plain sticker with three letters. G.R.B. His own initials. He did not have a grand branding strategy. He did not even register the name. A friend who ran a small printing press made him a hundred labels, single-colour. He stuck them on and started selling.\n\nThe one decision that shaped everything that followed was about quality, and it was non-negotiable from day one. The big dairy companies made ghee by mechanically separating cream from milk and processing it at scale. It was efficient and clean, but the product was bland. It lacked the aroma, the granulation, and the depth of flavour that Indian households associated with ghee made at home, the traditional way, from curd-churned butter clarified slowly over heat.\n\nBalasubramaniam’s ghee was made closer to that traditional method. His sourcing was different, his process was different, and the result tasted different. It also cost more to produce, which meant his retail price was Rs 20 to Rs 30 higher per kg than the competition.\n\nWhen he expanded to Chennai in 1993 under a new brand name Udhayam, his salesmen walked into shops where nobody had heard of Udhayam and quoted a price higher than the brand the shopkeeper already trusted. They were turned away. Laughed at. Told they were mad.\n\n“My boys came back with a lot of scolding,” he says, and he smiles when he says it.\n\nBut he had trained them the way he had trained himself: do not give up after the first visit. Go back. Go back again. Get the shopkeeper to try it just once. Get him to give it to one customer. Let the customer decide.\n\nThe customers decided. Once they tasted GRB Udhayam ghee, they came back for more. Shopkeepers who had refused to stock it started reordering. The word spread not through advertising but through kitchens. One household told another.\n\n“I was asked many times to reduce my price,” Balasubramaniam says. “I never did. If there is no business, that is fine. But there is no compromise on quality. Not then, not now, not ever.”\n\nThrough the 1990s, when the business was flourishing, he was alone. He bought the raw materials. He supervised production. He loaded the van. He delivered to shops. He collected payments. He came home and did the accounts. His wife ran the production floor and kept the operation alive while he was on the road.\n\nHe could see the business growing, but he could also see that he was the bottleneck. Every time he chased a new opportunity, something behind him slipped. He was one man doing five people’s jobs, and the maths was not going to work forever.\n\nThe solution scared him. He decided to hire people, even if it meant giving away half his income in salaries. The fixed cost of employees, month after month regardless of how sales went, kept him up at night. But the alternative was staying small forever, and he knew that was a slower kind of death.\n\nHe began building what became the first FMCG-style distribution network for ghee in India. He appointed distributors. He hired salesmen and put them on fixed routes, visiting individual retail shops every week, taking orders, building relationships, exactly the way companies like Hindustan Lever sold soap and toothpaste. Nobody in the ghee business had done this before. Ghee was sold in bulk, through wholesale markets. The idea of branding it, packaging it in consumer-sized bottles, and pushing it through retail, shop by shop, was entirely new.\n\nThe first factory came up in Bengaluru in 1991; Dindigul was the second factory. A bigger one followed in Hosur in 1999. Chennai became the first major market outside Bengaluru, and from there, GRB spread across Tamil Nadu, then to Karnataka, Andhra Pradesh, and beyond. A new facility near Madurai now handles expanded production, including sweets and snacks sold under the Town Bus brand.\n\nToday, GRB exports to more than 40 countries, including Singapore, Australia, the UAE, and markets across Southeast Asia, the Middle East, and North America. Revenue crossed ₹1,000 crore two years ago in FY23-24. \n\nThis year, Balasubramaniam is targeting Rs 1,400 crore. Ghee still accounts for about 75 to 80 per cent of the business. In January 2026, the Indian Dairy Association honoured him with the Outstanding Dairy Professional Award for five decades of contribution to the industry. And not one rupee of this has come from outside investors. No venture capital, no private equity, no debt-fuelled expansion. Everything has been built from what the business earned.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"56:T7ca,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Balasubramaniam’s two sons, Dhanraj and Balakarthik, now handle much of the company’s operations. Dhanraj looks after commercial strategy and sales. Balakarthik, who has a master’s degree in food processing engineering from the Illinois Institute of Technology in Chicago, runs production and marketing. Both are well-educated. Their father mentions this fact with something that is not quite pride and not quite sadness, but both at once.\n\nBecause when you ask GR Balasubramaniam about his one regret, the answer comes instantly. There is no pause, no false modesty, no weighing of words.\n\n“I never got to study,” he says. \"Even today, that is the one thing I feel is missing. I have struggled with communication so many times. People would say something and I would understand it differently. If I had studied, none of those problems would have existed.”\n\nYou might expect a man with his track record to have made peace with this, to have reframed it as the thing that pushed him into business and therefore, in a roundabout way, the thing that made him successful. People have said this to him. He does not buy it.\n\n“People ask whether not studying was actually a good thing, because it forced me into business. I have never once thought of it that way. Not for a single day.”\n\nIt is a striking thing to hear from a man who has spent the previous ninety minutes insisting that he has no complaints, that he has never suffered, that his generation’s troubles are nothing compared to the one before. He will wave away every hardship you throw at him. He will refuse to call his journey extraordinary. He will remind you about the labourer carrying 100 kilograms on his back.\n\nBut he will not let go of this. The boy who wanted to study and was sent to sell butter instead is still somewhere inside the man who built a company whose revenue is likely to touch Rs 1,400 crore. And that, more than any revenue number or export milestone, is the most striking thing he told us.\n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"57:T4c7,One suggestion that often comes up is whether India could train its AI systems using datasets from ongoing conflicts such as the Russia-Ukraine war. But experts say that approach is largely impractical. \n\nShashidhara BP, former managing director of Aeronautical Development Establishment under the Defence Research and Development Organisation (DRDO), argues that such data is unlikely to be accessible. \n\n“It is almost impossible to use data generated in other war scenarios. Such datasets are typically proprietary to the respective defence forces and are almost always encrypted to prevent misuse,” he says. \n\nInstead, he believes India’s long-term strategy must focus on developing indigenous AI systems tailored to its own defence datasets. \n\n“There are a number of initiatives under way in both the government and private sector. As these technologies evolve and integrate, they can support the needs of the armed forces in a rapidly fast changing warfare environment,” he says. “Once we develop our own language models and train them on datasets generated across multiple applications, we will have a proven AI platform that can be deployed not just in defence but across other sectors as well.” \n58:T593,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1," ecosystem while work continues in parallel on more sophisticated language models.\n\nJayaram also points to ongoing research aimed at training robust AI systems with smaller datasets, an approach that Trivedi had earlier highlighted.\n\n“When training samples are scarce, we apply mathematical transformations to generate additional samples over time. Once enough of these training datasets are created, they can be used to train models more effectively,” he says. \n\nAs warfare moves deeper into the era of intelligent automation, the ultimate goal is to build AI systems capable of operating with high precision and minimal collateral damage. Achieving that level of reliability, however, remains a major challenge. \n\n“At the end of the day, it’s not a level-playing field. A terrorist doesn’t care who gets harmed. They simply want to create chaos. But when we act against them, we cannot afford to hit the wrong target. Achieving that level of accuracy is vital,” Trivedi says. \n\nDespite the constraints, experts say the defence sector is steadily building momentum.\n\n“Our work reflects a thoughtful integration of language models and AI into operational workflows,” says a retired major general of the Indian Army, seeking anonymity. “The ecosystem is showing how sovereign technology can quietly yet powerfully enhance intelligent, inference, and situation awareness in modern military operations.” \n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"59:T4be,data:image/png;base64,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:T8f6,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"The ongoing conflict in West Asia has disrupted LPG shipments from the region which is a critical source of India’s cooking gas imports. \n\nWhile the Indian government has prioritised the LPG (liquefied petroleum gas) requirements of essential businesses like educational institutes and hospitals as well as households, restaurant operators and small eateries are largely fending for themselves. \n\nFrom tweaking the menu and focusing on essential food items to using domestic cylinders and alternative fuels, restaurants are resorting to various ways to keep their kitchens running. \n\nAcross the country—from New Delhi and Bengaluru to Coimbatore and Chennai—businesses in the F\u0026B industry have reported difficulty in sourcing commercial cylinders. Even if they manage to procure cylinders, they come at jacked-up prices. All this has affected their ability to run operations at full capacity, say restaurant operators. \n\nRestaurants generally run on a just-in-time inventory model and do not have many spare cylinders due to safety concerns and space constraints. So the sudden supply tightening has left them with very little cooking gas to run out the week.\n\n“Usually restaurants running at decent volumes rely on a gas tank which can maximum hold 2-3 days of stock, not beyond that. As of now, supply is becoming a challenge,” says Japtej Singh Ahluwalia, who operates eight restaurants across Chennai, including the brands Savya Rasa and Soy Soi. His business requires 20-25 commercial cylinders a day, with a capacity of 25 kg each. \n\nAbinash Panda, who runs two South Indian tiffin units in Bhubaneswar, says, “We are not getting enough gas, and have to adjust… We are paying Rs 500-600 extra per commercial cylinder, whatever we are getting from whatever source.”\n\nAhluwalia says some private gas distributors have hiked prices by 25%, while some have “flat-out” refused to sell. For now, he has removed food items cooked on equipment that guzzles gas, such as a pizza oven. \n\nIn fact, many restaurants have tweaked their menu to serve limited items. Some of them offer only items that don’t need cooking, such as beverages, salads and ice creams. \n\nCoimbatore's Annapoorna has announced that it would offer a limited menu, focusing on essential food items.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"5b:T4a9,Panda’s business is already witnessing a 5-10% drop in revenue. “If things don’t change, the impact could be 20%, effectively eroding profit margins,” he says. \n\nAhluwalia too expects greater impact from tomorrow or the day after if the situation doesn’t improve.  \n\nAnshoo Sharma, CEO \u0026 Founder at magicpin, a food delivery platform, says small restaurants are likely to be affected badly. As they form a large part of magicpin’s base, Sharma says the company is offering them insights into order volume so that they can plan accordingly. \n\n“Small restaurants operating with limited menus and reduced working hours will continue to receive demand support from our end. We will provide real-time AI-enabled support so that they have real-time volume insights and can prepare accordingly and judiciously,” says Sharma. \n\nCatering businesses are also feeling the pinch. \n\n“Even for a small wedding, we consume 15 to 20 cylinders a day. But it’s very difficult to manage that now,” shares the Jharkhand-based caterer quoted earlier.\n\nFood delivery operators are also reportedly impacted by the situation. However, Swiggy and Zomato declined to respond to queries from 5c:T40c,What if the future of farming isn’t in the soil at all, but in code? \n\nToday, algorithms, AI models, and satellite imaging are shaping agricultural decisions long before a seed touches the ground, redefining how crops are planned, grown and harvested.\n\nThat shift is already visible on the ground. Brahmjyot Singh Khalsi of Purple Farms points to AI-driven climate control as a turning point. “We cultivate strawberries year-round in Ahmedabad, even when outdoor temperatures rise to 45°C in peak summer. Climate is no longer a constraint,”  he notes.\n\nIt sounds improbable, but agriculture has entered an era where such contradictions are becoming routine. \n\nOver the past few years, precision farming, remote sensing, and data-led decision-making have moved from experimentation to adoption, helping farmers optimise yields, reduce risk, and adapt to unpredictable conditions. \n\nThe technological momentum is reflected in the agritech ecosystem: the number of DPIIT-approved startups grew from about 700 in 2020 to more than 5d:T829,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Like Purple Farm’s Khalsi, Pritpal Singh, Founder and CEO of Chandigarh-based Farmcult, which manages over 20 acres of protected farming in North India, says 4CLIMATE's IoT-enabled systems have fundamentally transformed its operations. \n\n“Today’s new-age farms depend heavily on cost-effective and reliable precision farming solutions. Technology has enabled us to monitor, optimise, and run our farms digitally with greater efficiency, bringing consistency and improving overall profitability,” he states. \n\nOn the other hand, for Vijay Singh, MD and CEO of New Delhi-based Shunya Agritech, AI’s role extends beyond crop health into supply chain management. “For us, AI acts like a patient manager who never sleeps. It studies demand patterns across villages, helps plan fodder production, and optimises logistics so waste is low, and freshness is high,” he says. \n\nInside production systems, data begins to replace intuition. “Small variations in humidity or temperature that once went unnoticed are flagged early,” Singh adds. \n\nAt the ecosystem level, Bengaluru-based Cropin has partnered with SatLeo Labs to combine its advanced thermal and satellite signals with Cropin’s AI-driven agricultural intelligence platforms. Beyond the collaboration, Cropin has digitised over seven million farmers through its work with global CPG companies, seed enterprises, commodity traders, and development partners across 103 countries. \n\nMost recently, in South Asia, in collaboration with the Asian Disaster Preparedness Center supported by the World Bank, Cropin worked with smallholder farmers in Bangladesh and Sri Lanka who are highly vulnerable to extreme weather. \n\n“By digitising their farms and delivering personalised, predictive advisories in simple formats, we helped farmers make timely decisions. We empowered over 8,200 farmers, improved yield by 30%, and reduced crop losses by 23%. 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Headquartered in Hyderabad, it develops the Vikram series of carbon-composite rockets, built entirely in private facilities such as the MAX-Q headquarters and Infinity campus.\n\nSkyroot’s primary offering is on-demand launch services for small satellites through Vikram-I, capable of carrying up to 350 kg to LEO or 260 kg to SSO, supported by solid boosters and 3D-printed liquid engines.\n\nThe company operates from India but serves a global customer base through strategic international partnerships. Collaborations with Sweden’s SSC have enabled ground tracking for Vikram-I missions from Western Australia, with potential use of the Esrange Space Center. Agreements with Germany’s Exolaunch, Japan’s ispace, Australia’s HEX20, and Axiom Space in the US have broadened integration, deployment, lunar services, and LEO research capabilities.\n\nWith over $95 million in funding and a growing workforce, Skyroot contributes to India’s role in the worldwide small-satellite market by offering accessible launch capacity and strengthening cross-border spacetech collaboration.\n60:T49a, is one of India’s most established unmanned aerial systems (UAS) companies, co-founded in 2007 by IIT Bombay alumni Ankit Mehta, Rahul Singh, and Ashish Bhat, with Vipul Joshi joining soon after. \n\nHeadquartered in Navi Mumbai with R\u0026D and manufacturing facilities in Bengaluru and strategic presences abroad, the company designs, develops, engineers, and manufactures in-house autonomous drones for defence, surveillance, mapping, and industrial use.\n\nideaForge’s platforms — including VTOL and hybrid systems such as SWITCH and advanced tactical models like ZOLT — are widely deployed in India and abroad. Its drones have logged hundreds of thousands of missions, and the company was ranked third globally among dual-use (civil + defence) drone makers in 2024 by Drone Industry Insights.\n\nThe startup has secured significant contracts from the Indian Army — over Rs 100 crore in recent orders for next-generation tactical drones. \n\nideaForge also continues to expand its global footprint through partnerships and joint ventures, such as the US-based First Forge with First Breach Inc., aimed at local UAV manufacturing and supply for defence and security markets. \n61:T51c, is a Bengaluru-headquartered startup focused on building full-stack generative AI for India’s linguistic and cultural diversity. \n\nThe company is developing foundational language and speech models such as Sarvam 2B, positioned as India’s first open-source small language model for Indic languages, and Shuka 1.0, an audio-first large language model supporting more than 10 Indian languages.\n\nIn April 2025, Sarvam was selected under the Government of India’s IndiaAI Mission to contribute to the development of the country’s first indigenous foundational large language model, backed by access to a 4,000-GPU compute cluster—placing it at the centre of India’s sovereign AI efforts. \n\nBeyond domestic use cases, Sarvam’s work has global relevance in addressing non-English and low-resource language markets, a gap in current AI systems. 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the global race to build military AI, data has become the most valuable weapon. For superiority in modern warfare is increasingly measured in algorithms, not just in missiles or manpower. \\n\\n“Whoever owns the data has an edge in AI right now,” says Neeta Trivedi, Co-founder and CEO of defencetech startup Inferigence Quotient and a former scientist at Defence Research \u0026 Development Organisation (DRDO), where she spent 28 years. \\n\\nBut India faces a fundamental challenge: the country doesn’t have nearly enough data.\\n\\nAt a time when geopolitical tensions, from the ongoing Russia–Ukraine War to instability across West Asia, are accelerating the global push toward AI-enabled warfare, the ability to build intelligent defence systems has become a strategic priority for many nations.\\n\\nEven as the country experiments with AI-led warfare, demonstrated during Operation Sindoor, the gap between India and global military powers remains stark. The US \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.war.gov/News/Transcripts/Transcript/Article/4228828/background-briefing-on-fy-2026-defense-budget/\"},\"data\":\"Pentagon\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" has sought about $13.4 billion to advance defence AI capabilities. Estimates suggest China’s People's Liberation Army is investing between $1-2 billion annually on similar technologies. \\n\\nIndia’s allocation, by contrast, is far more modest: roughly \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.delhipolicygroup.org/storage/uploads/publications_file/implementing-artificial-intelligence-in-the-indian-military-4854.pdf\"},\"data\":\"$$60 million\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" spread evenly across five years per  2023 report from think tank Delhi Policy Group.\\n\\nThe disparity extends beyond funding. AI systems require enormous volumes of data to train effectively. The US hosts more than \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.cargoson.com/en/blog/number-of-data-centers-by-country\"},\"data\":\"5,000 AI data centres\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" while India has about \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.netforchoice.com/blog/how-many-data-centers-in-india-complete-overview/\"},\"data\":\"150\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". In practical terms, this means India is developing military AI with far smaller datasets than its geopolitical rivals. \\n\\nYet the question is not just how much data India has—but how it uses what already exists.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"India’s military AI has a data gap\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Trivedi says large volumes of potentially valuable military data already exist, but remain largely untapped. For decades, unmanned aerial vehicles have captured vast amounts of surveillance footage. Much of that data has remained archived at ground stations. \\n\\n“The videos come to the ground stations and have just been sitting there for decades,” she says. “The data needs to be extracted and labelled for training. And it’s not just video; there are other sensors like radar. Private companies can’t access them because the data is classified, and the military hasn’t always had the bandwidth to process it.” \\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"New-age defence tech is rising, but is India ready with the talent?\",\"thumbnail\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/defence-rectangle-1764755008115.jpg?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2025/12/new-age-defence-tech-rising-is-india-ready-with-talent\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Even when datasets are available, they present another challenge. Much of the data generated in defence testing environments is relatively ‘clean’ compared to the messy, unpredictable conditions of real-world conflict. \\n\\nOne approach, Trivedi says, is to begin training AI models with available test data and then refine them using limited operational data once access is possible. At the same time, researchers are exploring whether effective AI systems can be trained with significantly smaller datasets.\\n\\n“They say if you want to familiarise a child with an elephant, you show them a few pictures and the child can identify the animal,” she says. “You don’t need millions of images. Researchers are exploring whether something similar can work for AI. Of course, the human brain works differently from machine learning models, but there is interesting work happening in that area.”\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The search for an indigenous solution\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$57\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Building sovereign military AI \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"For many Indian defencetech startups, that push toward indigenous AI development has already begun.\\nJayant Khatri, Co-founder and CEO of Apollyon Dynamics, says the company deliberately avoids using international LLMs or APIs, including tools like ChatGPT, to minimise the risk of sensitive data exposure. \\n\\n“We develop our own algorithms that run on edge computing systems,” he says, referring to computing that processes data close to the source rather than relying on cloud infrastructure. “We combine high-fidelity simulations with hardware-in-the-loop testing to create controlled training environments. Every field deployment feeds back into the system, creating a closed-loop learning process,” he says.\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"This student-led startup is revolutionising defence tech with agile kamikaze drones\",\"thumbnail\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/ApollyonDynamics1600x900-1766560991216.jpg?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2025/12/hyderabad-student-startup-apollyon-dynamics-defence-tech-kamikaze-drones\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The push toward sovereign AI platforms is also visible in initiatives such as Project Ekam, developed by the startup Neuralix. The platform, described as India’s first proprietary Defence AI-as-a-Service system, was inaugurated by Defence Minister Rajnath Singh in December 2025.\\n\\nAccording to Neuralix CEO and Founder Vikram Jayaram, working with military datasets is fundamentally different from handling the curated data used in most commercial GenAI systems. \\n\\n“Military data is extremely fragmented,” says Jayaram, who has spent nearly 27 years in the AI and machine learning industry. “These data sources were never designed for language models to ingest and process easily. The computing architecture is also limited for large-scale training permutations. It has taken years just to understand how to curate the data and determine whether building smaller, specialised models is more effective in most situations.” \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"No Ferraris on broken roads\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Jayaram believes India should avoid joining the global race to build ever-larger language models. \\nInstead, he says the focus should be on solving specific decision support system problems with frameworks designed for India’s security constraints, particularly its limited access to large-scale datasets. Trying to replicate the approach taken by countries like the US could ultimately prove counterproductive.\\n\\n“Building large language models is like building a Ferrari. We can try to build one. But if you put a Ferrari on a bad road, the whole thing will tear apart. If the underlying data, infrastructure, or purpose is poor, it will never perform,” he says. “Our priority should be to address the fragmented problems we actually face. That’s why we are building smaller language models, or SLMs. These are easier to manage and iterate, and over time multiple specialised models can come together to form a larger system.” \\n\\nThe Ekam AI has already been deployed within the Indian \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/08/indian-made-defence-products-gaining-global-recognition\"},\"data\":\"defence\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$58\"}}],\"timeLapsed\":\"17th Mar 2026\",\"publishedDate\":\"March 17, 2026\",\"newReleased\":false},{\"id\":334857,\"title\":\"From menu cuts to electric grills: How Indian restaurants are tiding over the LPG crisis\",\"slug\":\"menu-cuts-to-electric-grills-how-indian-restaurants-are-tiding-over-lpg-crisis\",\"type\":\"RICH\",\"subtitle\":\"Tensions in West Asia have disrupted LPG supply to India. Many restaurants and eateries across the country are finding it hard to source commercial cylinders, and are resorting to various ways to keep their kitchens running. \",\"publishedAt\":\"2026-03-10T15:00:07.323Z\",\"updatedAt\":\"2026-03-15T03:14:01.316Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Akshita Toshniwal\",\"username\":\"akshitat-1714631777\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/author/47ea3f60-084e-11ef-bdcb-2f46d4aa7266.jpg\",\"designation\":\"Correspondent\",\"path\":\"/author/akshitat-1714631777\"}],\"category\":{\"id\":464,\"name\":\"In Depth\",\"slug\":\"ys-in-depth\",\"path\":\"/category/ys-in-depth\"},\"excerpt\":\"Tensions in West Asia have disrupted LPG supply to India. Many restaurants and eateries across the country are finding it hard to source commercial cylinders, and are resorting to various ways to keep their kitchens running. \",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/rossb-1771210604928.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/rossb-1771210604928.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/rossb-1771210604928.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":5,\"reactions\":{\"contentId\":334857,\"commentCount\":0,\"likeCount\":297,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc35-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"industry-outlook-and-reports\",\"name\":\"Industry Outlook and Reports\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"LPG\",\"slug\":\"lpg\",\"order\":0,\"path\":\"/tag/lpg\"},{\"name\":\"West Asia conflict\",\"slug\":\"west-asia\",\"order\":1,\"path\":\"/tag/west-asia\"},{\"name\":\"restaurants\",\"slug\":\"restaurants\",\"order\":2,\"path\":\"/tag/restaurants\"},{\"name\":\"energy crisis\",\"slug\":\"energy-crisis\",\"order\":3,\"path\":\"/tag/energy-crisis\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"How Indian restaurants are surviving the LPG crisis\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"https://images.yourstory.com/cs/2/c5c652a0fb5a11eca125d7821ea2fbc4/Image37v9-1773157678515.jpg\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/rossb-1771210604928.png\",\"thumbnailVideo\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/rossb-1771210604928.png\",\"thumbnailBlur\":\"$59\"},\"webStoryUrl\":\"\",\"companies\":[{\"id\":\"e8a67d60-83e5-11f0-9121-23b9412c9f6b\",\"name\":\"InRain construction Private Limited\",\"legalName\":\"InRain construction Private Limited\",\"slug\":\"inrain-construction-private-limited\",\"subtitle\":\"InRain® Construction Pvt. Ltd.(ICPL) is a Modular Rainwater Harvesting Company with a strong presence all over India. The company has successfully Installed more than 4000 Rainwater Harvesting Projects to enable it to conserve billions of gallons of water from wasting. We are privileged to introduce the next level Scientific Rainwater harvesting technology with more than 50 Ton/SQM Load bearing Structure for the 1st time in the world. We are proud partners of the Make in India Movement, having our own products and manufacturing.\",\"website\":\"https://www.inrainconstruction.com/rainwater-harvesting-system\",\"order\":0}],\"glossaryTerms\":[],\"articleType\":\"In-Depth\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/03/menu-cuts-to-electric-grills-how-indian-restaurants-are-tiding-over-lpg-crisis\",\"featured\":true,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$5a\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/c5c652a0fb5a11eca125d7821ea2fbc4/WhatsAppImage2026-03-10at20-1773154970917.jpeg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The crisis has forced some restaurant operators to look at domestic cylinders to tide over the shortage. \\n\\n“Since one cannot use domestic cylinders in the business premises, people are taking a domestic cylinder and refilling that gas into an empty commercial cylinder for use in their restaurants,” says a Jharkhand-based restaurant operator and caterer, on the condition of anonymity.\\n\\nSome restaurants are also using electric grills and induction tawas. \\n\\nKarana Verma, Director of Noida-based Bawarchi Baba, says his outlets are using alternative fuels such as coal, wood, and even cow dung for some of their needs. \\n\\nHowever, given that flame-based cooking is an integral part of most Indian kitchens, one cannot redesign the entire setup overnight, says Anirudh Keny, Founder of Keen Mustard Ventures, which runs the Daysie and Serious Slice restaurants in Bengaluru.  \\n\\nThe supply crunch is yet to impact restaurants with piped natural gas setups. However, only a small fraction of outlets use these.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Business impact \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$5b\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\\nIf the supply situation doesn’t get better in the next few days, industry players fear black market activity. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Managing the economics \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Apart from hiking the prices of cylinders, some gas distributors are also changing the terms of payment, asking for upfront cash payments as opposed to offering monthly credit. \\n\\nMeanwhile, some restaurant owners are mulling an LPG surcharge to manage the increased costs. \\n\\nAhluwalia says, “We are looking at adding an LPG surcharge, but we have not finalised on it. This is a sensitive thing, because the moment you do it, and if other restaurateurs are not doing it, there is a backlash.” \\n\\nRaising the prices of food items will be the last resort, say restaurants. \\n\\n“We are absorbing and hedging these costs as of now through internal structural optimisations. Instead of passing the burden to the consumer, we are accelerating our shift towards electronic cookware, which allows us to maintain our price points while sustaining the premium quality our customers expect,” says Arjun Toor, Co-founder, RollsKing, which runs 130 service points across 15 cities.\\n\"}}],\"timeLapsed\":\"10th Mar 2026\",\"publishedDate\":\"March 10, 2026\",\"newReleased\":false},{\"id\":334493,\"title\":\"Intelligent fields: How AI is powering the future of Indian agriculture\",\"slug\":\"intelligent-fields-ai-powering-future-indian-agriculture\",\"type\":\"RICH\",\"subtitle\":\"As urbanisation accelerates and climate patterns grow increasingly erratic, farmers in India are adopting AI-led innovations to optimise their harvest.\\r\\n\",\"publishedAt\":\"2026-02-26T01:40:00.000Z\",\"updatedAt\":\"2026-02-27T05:55:44.191Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Tunir Biswas\",\"username\":\"tunir-biswas\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/94a03c40-1696-11f0-b4b0-c5b62b4900c2/google/profile_image_1775806000616.png\",\"designation\":null,\"path\":\"/author/tunir-biswas\"}],\"category\":{\"id\":464,\"name\":\"In Depth\",\"slug\":\"ys-in-depth\",\"path\":\"/category/ys-in-depth\"},\"excerpt\":\"As urbanisation accelerates and climate patterns grow increasingly erratic, farmers in India are adopting AI-led innovations to optimise their harvest.\\n\",\"media\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/NewsFeature-AI-TechFarm-1771927836547.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/NewsFeature-AI-TechFarm-1771927836547.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/NewsFeature-AI-TechFarm-1771927836547.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":6,\"reactions\":{\"contentId\":334493,\"commentCount\":0,\"likeCount\":107,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc30-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"ecosystem-insights\",\"name\":\"Ecosystem Insights\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"AI Agriculture\",\"slug\":\"ai-agriculture\",\"order\":0,\"path\":\"/tag/ai-agriculture\"},{\"name\":\"agricultural\",\"slug\":\"agricultural\",\"order\":1,\"path\":\"/tag/agricultural\"},{\"name\":\"ai in farming\",\"slug\":\"ai-in-farming\",\"order\":2,\"path\":\"/tag/ai-in-farming\"},{\"name\":\"DeepTech\",\"slug\":\"deeptech\",\"order\":3,\"path\":\"/tag/deeptech\"},{\"name\":\" agritech sector\",\"slug\":\"agritech-sector\",\"order\":4,\"path\":\"/tag/agritech-sector\"},{\"name\":\"Agritech\",\"slug\":\"agritech-\",\"order\":5,\"path\":\"/tag/agritech-\"},{\"name\":\"agriculture data science startup\",\"slug\":\"agriculture-data-science-startup\",\"order\":6,\"path\":\"/tag/agriculture-data-science-startup\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"How AI is powering the future of Indian agriculture\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/NewsFeature-AI-TechFarm-1080x1080-1771930416642.jpg\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/NewsFeature-AI-TechFarm-1771927836547.jpg\",\"thumbnailVideo\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/NewsFeature-AI-TechFarm-1771927836547.jpg\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAkAEADASIAAhEBAxEB/8QAGQABAQEAAwAAAAAAAAAAAAAAAQACAwQH/8QAFhABAQEAAAAAAAAAAAAAAAAAAAER/8QAGAEBAAMBAAAAAAAAAAAAAAAAAAECBAP/xAAVEQEBAAAAAAAAAAAAAAAAAAAAEf/aAAwDAQACEQMRAD8A9tLJ1lrLGiyikaLMJSNaWYYUjgWgudXhIhhSEwQwpGoWSVMdeGJKJMKQExIGoYkD/9k=\"},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"In-Depth\",\"analyticsData\":{\"alsoReadCount\":2,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/intelligent-fields-ai-powering-future-indian-agriculture\",\"featured\":true,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$5c\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.investindia.gov.in/team-india-blogs/agri-tech-opportunity-five-ways-india-modernising-its-rural-economy\"},\"data\":\"2,800 by 2023\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\\nToday, progress in the fields is no longer measured solely by what is planted, but by what is predicted.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The climate catalyst\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Why does farming need optimisation? There are many answers to this question: Urbanisation, land scarcity, food security, and climate change. With the global climate changing for the worse, timely information has become a crucial factor for the agricultural sector. \\n\\nShravan Bhati, CEO and Co-founder of SatLeo Labs, a spacetech startup building thermal imaging satellites in Low Earth Orbit, says seasonal predictability has eroded. \\n\\n“The season of every crop has now changed because of climate change. The rainfall season, which we call the \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"kharif\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" season, used to be a uniform period of six months. Now, it is taking anywhere between three to six months, depending on the crop and the region,” he explains. \\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Why building climate-ready roads now is critical for our future\",\"thumbnail\":\"https://images.yourstory.com/cs/2/c2cedff02d6111ef9021856619e24ca1/IMG0568-1752408773634.jpeg?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/02/why-building-climate-ready-roads-now-is-critical-for-our-future\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Bhati believes this makes it critical to provide accurate thermal intelligence to farmers. “Accurate temperature data is very valuable to the agricultural sector. It helps us discern information regarding crop stress, soil moisture, drought, and harvest time,” he says. \\n\\nWhile SatLeo Labs approaches agriculture from space, Ahmedabad-based \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/11/gujarat-startup-4climate-automating-india-indoor-farms\"},\"data\":\"4CLIMATE\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" addresses it from the ground. Initially specialising in greenhouse and hydroponic solutions, the company has expanded into open field agriculture, offering intelligent monitoring, climate control, nutrient management, and other IoT-based solutions. \\n\\nFounder and CEO Subhajit Sinha believes productivity gaps leave significant room for growth. While it is difficult to grow the agriculture industry vertically, he says global food security demands have compelled many farmers to dabble with technology to get better yields per acre. \\n\\n“If you consider India’s production as ‘x’, China operates at 3.5-4x, and countries like the Netherlands operate at 10-12x in certain segments. There’s enormous scope for improvement, and technology is the key enabler,” Sinha says. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The on-ground impact\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$5d\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"AI-griculture\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The financial momentum behind agritech is rising alongside adoption. Industry estimates report that the Indian agritech market, valued at $878.1 million in 2024, is projected to reach $6.2 billion by 2033, a surge of 600%. \\n\\nA key reason is that agritech startups have been able to help small-time farmers, who are generally low-mechanised and vulnerable to pests and weather. \\n\\nAnd now, investors are taking note. \\n\\nJinesh Shah, Managing Partner at VC firm Omnivore, sees deeptech and agriculture as a powerful convergence. “With advances in biology, data science, and climate technologies, we can now address challenges once considered too complex, whether that is soil carbon measurement, climate risk management, or improving resource efficiency at scale,” he says. \\n\\nShah also mentions that the ecosystem in India, even in its early stage, has matured significantly and that the VC firm is seeing stronger technical talent entering entrepreneurship, better incubation \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2024/02/kkr-closes-usd-64-billion-asia-pacific-infrastructure-investors-ii-fund\"},\"data\":\"infrastructure\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", and a growing pool of early-stage capital that understands science-led businesses. \\n\\n“Deeptech startups often fall within our 'Emerging Technologies' thesis, where we back companies [that are] using breakthroughs in science to fundamentally reshape agriculture and food systems. Agriculture is undergoing a climate-driven transition, and solutions that can improve farmer incomes, reduce environmental impact, or unlock new value chains are becoming increasingly important,” he says. \\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Climate change is increasing workload and vulnerability of rural women: Govt\",\"thumbnail\":\"https://images.yourstory.com/cs/2/a09f22505c6411ea9c48a10bad99c62f/Image9qf0-1733034783687.jpg?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/herstory/2025/12/climate-change-amplifies-gender-inequality-in-agriculture-government-warns\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"There has also been a significant surge of support from the government, with schemes such as e-NAM, AgriStack, Digital Agriculture Mission and PM-KISAN helping farmers access agritech solutions with direct income support.\\n\\nWhile a Grand Unified Theory is still not a thing in physics, there is a grand unification coming up in the Indian business community because of such intersectoral work. \\n\\n“When service organisations refine their systems, farmers experience steadier outcomes. When farmers adopt new practices and generate more data, providers sharpen their models and respond better. 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data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"68:T505, reveals characteristics and dimensions of entrepreneurs that are rarely uncovered during formal meetings. “You begin to notice how a person navigates setbacks, how they communicate under pressure, and how they respond when a teammate needs support. These observations give insight into leadership that are otherwise hard to assess,” he says. \n\nAgrees Gopichand. Like sports, he says, founders need to train every day with purpose and the culture builds from there—teams learn to trust each other through shared effort, clear goals and honest feedback. He believes that when entrepreneurs value preparation, stay calm under pressure, and hold themselves to the same standards that they ask of others, automatically the rest of the team will follow.\n\nAn All England Badminton Champion, Gopichad says he meditates to build resilience. “It helps me reset, stay grounded, and maintain clarity,” he says. \n\nSpeaking of entrepreneurs, he says that India’s next generation of founders stand out for their clarity and energy. However, they miss in time to pause. “In sport, recovery is not separate from performance. Building something meaningful also requires moments to step back, to reflect on why you are doing it and how you are doing it. That is why I value efforts like 69:T649,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"The Centre for Cellular and Molecular Platforms (C-CAMP) Antimicrobial Resistance (AMR) Challenge 2024-25, supported by the UK Department of Health and Social Care’s Global AMR Innovation Fund (GAMRIF), under the aegis of India AMR Innovation Hub, has announced nine winners of its National Call in India.\n\nThe C-CAMP National AMR Challenge that was launched in August 2024 received about 200 applications from innovators and startups across India for funding and ecosystem support to enable scale-up, production, adoption and societal integration of winning solutions to tackle AMR in the environment.\n\nThe winners are: Foundation for Neglected Diseases Research, Biomoneta Research Pvt. Ltd., D-NOME Pvt. Ltd., Vividew Innovations Pvt. Ltd., Diagopreutic Pvt. Ltd., Mylab Discovery Solutions Pvt. Ltd., \nHuwel Life Sciences Pvt. Ltd., Amrita Vishwa Vidyapeeth, and Indian Intitute of Science. \n\nMaking the winner announcement at the World Health Summit Regional Meeting held in New Delhi from April 25 to 27, Dr. Taslimarif Saiyed, Director-CEO, C-CAMP, said, \"We have nine solutions addressing critical gaps in point-of-care diagnostics and screening for clinically relevant pathogens in runoffs from farms, fisheries and hospitals, treatment of wastewater and industry effluents and air decontamination in hospitals.\"\n\nThe winners shall be supported by C-CAMP in India, in collaboration with the UK Department of Health and Social Care’s Global AMR Innovation Fund. to foster the identification and development of world-class AMR-focused innovative solutions to tackle various aspects of AMR.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"6a:T440,Influencer marketing has become a cornerstone of digital advertising, capturing a significant portion of the marketing budgets of brands. However, the industry continues to face challenges, including detecting fake followers, managing campaigns efficiently, and ensuring measurable return on investment (RoI). \n\nTo address these issues, Krishna Priya Akella and Aravindha Bollineni co-founded Starbuzz.ai in 2021. \n\nThe Hyderabad-based startup uses artificial intelligence (AI) to simplify and enhance the influencer marketing process for brands. “The influencer marketing industry is growing exponentially, but it’s not without its pitfalls. One of the biggest challenges brands face is ensuring that the influencers they partner with have authentic followers and genuine engagement. This lack of trust in data has been a significant roadblock for many companies looking to invest heavily in this space,” Akella tells YourStory. \n\nThe platform automates many aspects of influencer collaboration, making it easier for marketers to discover, manage, and analyse their partnerships.\n\n6b:T417, post-production software company Postudio has raised $1 million funding in a pre-seed round led by media-tech focused Audacity Venture Capital. The company has also crossed a milestone of $1 million ARR within two years of its launch and plans to double the revenues in 2025. \n\nThe new capital will be used for rapid scale-up, product development and expansion of the team. \n\n“We’ve scaled quickly  in the Indian enterprise segment in a very capital efficient manner. In 2025, we plan to sustain this momentum and expand into the U.S. market in the second half of this year,” said Dhawal Gusain, Co-founder of Postudio.\n\n\"At Postudio, our goal has always been to empower creative teams with tools that simplify and enhance their post-production workflows. Our platform already supports key processes like virtual editing, real-time collaboration, and seamless camera-to-edit data transfer. We're now doubling down on innovation, integrating cutting-edge AI and Gen AI workflows to redefine post-production,\" added Co-founder Harish Prabhu.\n6c:T56a,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"JoySpoon, a mouth freshener brand has added Rs 56 lakhs to its ongoing seed round, bringing the total funding to Rs 1.81 crore. The latest round was led by Dishit Nathwani, Director at Gulab Oils, with participation from Prateek Toshniwal of Ivy Growth Associates, Abhinav Jain \u0026 Ankit Jain, CFOs at CoinDCX, PharmEasy and a few others. \n\nThe investment builds upon the ₹1.25 crore raised by JoySpoon from 100x VC, underscoring strong investor confidence in the brand’s ability to reshape the Indian mouth freshener market with healthier, natural \u0026 low sugar alternatives.\n\nWith this fresh round of funding, JoySpoon aims to expand its manufacturing facility in Ahmedabad to meet the rising demand for mouth fresheners, paan, and similar products. The brand also plans to utilise the funds to scale its presence across leading quick commerce platforms like Zepto, Swiggy Instamart, and BigBasket in major metros, as well as strengthen its marketplace presence on Amazon and Flipkart.\n\nVaishali Mehta, Founder of JoySpoon, shared, “As we grow, we are proud to run our manufacturing facility in Ahmedabad entirely by women.  Sticking to our central theme of “day deserves little bits of JOY”  with this facility we want to spread the goodness of Joyspoon across the chain from our women in the manufacturing unit to the consumers having a bit of our health-focussed curations.\"\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"6d:T40b,Singularity, a provider of capital and differentiated market access for growth assets, has appointed Avnish Anand as Partner for leading Investments in Consumer and Ajay Kumar as Senior Advisor. \n\nAs we strengthen our capabilities, it is very clear that building expertise in our focus sectors is crucial for success. Avnish has an excellent understanding of the Indian consumer and a proven ability to build a consumer-centric brand like CaratLane. We have an ambitious vision for our consumer portfolio and Avnish is the perfect person to lead it. Likewise,\n\nAs Co-founder and former MD \u0026 CEO of CaratLane, Anand played a pivotal role in transforming the company. At Singularity, he will focus on building and scaling the consumer portfolio, leveraging his deep understanding of consumer businesses in India.  Having served as India’s longest-tenured Defense Secretary, Kumar will be instrumental in Singularity’s focus on key high-potential sectors such as semiconductors, defense, electronics, and critical energy minerals.   \n6e:T702,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Huang noted that the latest phase of AI adoption is fundamentally different from earlier waves because systems are now capable of autonomous reasoning and task execution.\n\n“Demand has gone parabolic. The reason is simple. Agentic AI has arrived. AI can now do productive and valuable work. Tokens are now profitable, so model makers are in a race to produce more,” Huang said during the earnings call.\n\nTokens are units of text or data processed by AI systems. More profitable AI services mean companies are willing to spend heavily on computing infrastructure, benefiting suppliers like NVIDIA.\n\nThe company’s strongest business remained data centres, where computing revenue rose 77% year-on-year to $60 billion while networking revenue nearly tripled to $15 billion. Networking has become increasingly important because modern AI systems require thousands of chips to work together efficiently. NVIDIA said InfiniBand revenue grew more than four-fold, driven by deployment of its latest networking technology.\n\nChief Financial Officer Colette Kress said NVIDIA’s customer base had broadened well beyond the large US cloud providers that initially drove AI demand. The company has now reorganised its reporting structure into two broad segments within data centres - Hyperscale and ACIE, which stands for AI Cloud, Industrial and Enterprise. The shift highlights how AI spending is spreading across industries, governments and regional cloud providers.\n\nKress noted that sovereign AI infrastructure is now deployed in nearly 40 countries representing $50 trillion in GDP, while the number of partner data centres exceeding 10 megawatts nearly doubled in a year to more than 80 sites.\n\nThat diversification is becoming strategically important. While hyperscale cloud companies such as "])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"6f:T437,One of the quarter’s most significant announcements was Vera, NVIDIA’s first custom CPU designed for “agentic AI”. Huang said the launch opens a “brand new $200 billion TAM” for the company.\n\nThe company expects nearly $20 billion in CPU revenue this year and plans to begin production shipments of its next-generation VeraRubin systems in the second half of 2026. Kress said VeraRubin could deliver up to 35 times higher inference throughput than Blackwell.\n\n“VeraRubin is going to be even more successful than Grace Blackwell at this point. Every single frontier model company will jump on VeraRubin from the get go,” Huang noted.\n\nDespite the strong momentum, the results also highlighted several challenges.\n\nOne major uncertainty remains China. Although the US government has approved licences for H200 chips to be shipped to Chinese customers, NVIDIA said it had not yet generated revenue from those approvals and remained uncertain whether imports would ultimately be allowed. The company excluded any China data-centre compute revenue from its guidance.\n\n70:T4a3, are another concern. Huang acknowledged that demand for VeraRubin may outstrip supply for an extended period, while Kress warned that NVIDIA was “not immune to supply challenges”.\n\nOperating expenses are also rising rapidly. NVIDIA now expects full-year operating expenditure growth in the upper-40% range, driven by higher research spending and greater use of AI productivity tools. Consumer demand in parts of the edge computing business also weakened modestly because of higher memory and system prices.\n\nStill, the financial position remains exceptionally strong. Free cash flow rose to a record $49 billion from $35 billion in the previous quarter. NVIDIA also announced an additional $80 billion share repurchase programme and increased its quarterly dividend to $0.25 per share from $0.01.\n\nFor the next quarter, NVIDIA forecast revenue of $91 billion, plus or minus 2%.\n\nThe company increasingly describes its products as the foundation for “AI factories” that generate intelligence in the same way traditional factories produce goods.\n\n“The buildout of AI factories - the largest infrastructure expansion in human history - is accelerating at extraordinary speed,” 71:T7ca,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAkCAIAAAC2bqvFAAAACXBIWXMAAAsTAAALEwEAmpwYAAAFd0lEQVR4nK3Y15LiQAwFUH4Xm8E5R0zY396S1FKruw0L7LhUfubUVfDMoWlrrKppqrqt6garrqqmrOuyqsuqondRSpVFYSovCqgcKqN3lttKsyzL0lQqTRNTCdU5geecJOfz+Qde5x9dP+fTDzwnKnjgHas6WEBb18QwVdZNBT+dq6xKx1ApQ0kGU1me5cIARWhIbCUGYBgfAeLToe2atqvbrnYkwqirqq5MFByIMDgHYOSOQQFyiAF/fSYAfL8JOL8DYINleGnsGuBdlNJRTggAwCgwBNNOBGBGYqIgQGIA508BXd+2fdMZBkrYwFGYQCpIQ7cTN5Ux5EXhM7x5wGYygFQAKQGS7wFYaOiZ0TaSRt3UOopgKsqddrIAjMIxCEANQ+IYPgP0fdcNba8ZuqkkDcfADJUDzzSWXU0AUAPtGOxGeg74+QcgPvRDhyWGtutaNmAUUCYK14CMShg6hMIF5PshZOk7XbQPiBkwGABUNyiDpNE2wVSgoQkMpWbkeVmwgRop90PIBJC6gOQTwNhDWYZqp15HIb1ko7A56LFWOVgAzsMuIKVG+l/A2A1j14/M6DvVToYhvcSGmq4EGUplkN2Ki0l6yQDo8U9bIl30GmDHN45PURwfxmmAMoy9KLrWTvaegRlOCDYHZ6uiIP8tQKwAU68MvZ0KO9mBoQ0M8ASN5Gwke9q825w4i+gTwDSN4zRMyBimwAC9ZBjSS2xodudBLdaSAXYYZBLsMKQWkHwDmEcsY8AoBjMVbNjZsLxe8czVaimpEAgABttIBuBOc4KAxAWc3wTM88SGcZzJMLCBcsB3YGhorA0ADTLTvFjxMwN/Pw6010UyCQaQfgdYJig2cA48FfDrTTtJL1lD6xhgFNSBM5fBrtTiWRcl3jcFDvIrADwMWJYZDaMywFRQ0TzY1UQGs1tbbiTTS/gEjWSn2QXow5x+AYgZsM5QmMO0+IYBeokYTw0003VwHMq68lYq7iM5zB4gDc7ZK0DExYB1IgOOxGTHWgAwD/3OXjIAZbDXDQHYSF4I7iSk3EXeNfAAp33Aui5YwJhXz4A5jHamB8fQBSE03mXA7yQ1Cc4+3QcknwGiw3pZoNaZDCoH6SViCEAZpJHMRpLLUDunbW+UvW/s5DtAFB0ul5UNC8/DbFfT5M2DNXS0l+BDgwFYOwB3pe4C0u8B2wpFhotvmJ4aZLFKDnar0kYK1pECuPs03QEkzwGxA9i2CxqWi80BGQuOtcyDaSQ3h/5lCHAZ7FFTgOIpIH0OOD0DXC9QmMO6eQbMwQ60GATQmxDMRuLLYE9b0EUKIB/Y7wNiBxAB4Hrd0LCSQeWAe2mZ59kYEDDqpUQh9DuAxrnNtIsYUPwnIA4AxmB6aeWxxr0EIagc2ECN1KtGas3nautNQq1DYEDhLtPUAtIXAPlDXvrnCIDb9XrbrtRIVzRc2KAbadkbhiEIQb4vNEBGWb7t3I/T9AtAxIAbAMggOVxkt8IwwDMzYHJCgO8kFQKMM7aRGWWcZnuVK3+ZFr8CuF+hbtv1tm03r5ecpeQ2Em9V+NTDswDriFcqf194f6+FgFwB0rcAPAD4AOB+v6FhI4PpJTL4jQQDTSFQDhQCNRIDugBgj9pOF+U8x58B6PdHx+h4uD9u9/vtDiFII23bxov1suIDhtka3GnWIagPJL+LngDyAJA4AP73Ov36EPB43NEAjXS9KwMdBwiBctjbqmMQghxm3qf6KuNJ+zXAMYqORwSwAXvJG2hnI9E0cwjGoNcRNZK5CfYgcBdZgPdRlPH/e/8JoCPAA4CAP4/Hn/vjcbs/DAAMcBxoq17wAQMB1HmeKAS6awTQX6k4Bw7AfpqGAPmX9QeA4/F4/AtSl0IUXqLuaAAAAABJRU5ErkJggg=="])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"72:T480,Germany-headquartered global filtration solutions company Mann+Hummel has announced the launch of its Global Technology and Innovation Centre in Tumkur, Karnataka, along with the expansion of its manufacturing facility in Pune. The company said the combined investment in these two initiatives is expected to exceed ₹100 crore.\n\nThe innovation centre is designed to accelerate global product development and customer-centric innovation by integrating advanced research labs, testing infrastructure, digital engineering, and data analytics under one roof. The centre is expected to enable faster time-to-market and deeper collaboration with customers worldwide, leveraging India’s engineering ecosystem.\n\nThe company noted that this facility reinforces India’s role as a critical hub for engineering, innovation, and advanced filtration technologies.\n\nMann+Hummel has been in India over the last decades and currently employs 1,250 people across manufacturing facilities, technology centres and sales. This expansion will see the creation 300-400 new jobs over the next 12 months.\n\nSudeesh Karimbingal, Managing Director, Mann+Hummel India, said, 73:T4b6,data:image/png;base64,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74:T603,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1," in a post on X.\n\nIn just a few months since launch, ChatGPT Images 2.0 has evolved from a major generative AI upgrade into one of the world’s fastest-growing creative technologies, with India becoming one of its largest and most enthusiastic user bases.\n\nLaunched globally in April, ChatGPT Images 2.0 is OpenAI’s attempt to turn image generation into a native part of conversational AI rather than a separate specialist tool.\n\nOpenAI’s newer system folds image creation directly into ChatGPT, allowing users to generate, edit and refine visuals through an ongoing conversation. The technology itself builds on OpenAI’s broader multimodal GPT architecture, which combines text, reasoning, visual understanding and generation in a single ecosystem.\n\nIndia’s central role in this growth is especially notable. The country has rapidly become one of the world’s largest consumer bases for generative AI tools, driven by a combination of mobile-first internet culture, affordable data access and an enormous creator economy.\n\nSocial media has accelerated adoption further. AI-generated portraits, anime-inspired images and cinematic profile pictures have spread rapidly across platforms such as Instagram and LinkedIn.\n\nAt the same time, the rapid expansion of AI image generation continues to raise questions around copyright, misinformation and the future of creative labour. OpenAI, like its competitors, faces growing pressure to balance innovation with safeguards around attribution, consent and synthetic media transparency.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"75:T4f2,data:image/png;base64,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76:T436,data:image/png;base64,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77:T74a,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"78:T432,There’s something quietly powerful about returning to a book you’ve already read. In a world that constantly pushes us toward the new, choosing to revisit an old book can feel almost unusual. After all, you already know the story, the ending, the key lessons. So why go back?\nYet, many readers find themselves doing exactly that. A novel they first read as a teenager suddenly calls them again in their twenties. Sometimes, it’s not even about the content; it’s about the feeling the book once gave them, a sense of comfort, clarity, or understanding that they want to experience again.\nFrom a psychological perspective, re-reading is far from repetitive. It’s reflective. It reveals how much you’ve changed, how your perspective has evolved, and how meaning is not fixed; it grows with you. \nConcepts studied in Cognitive Psychology and Behavioural Psychology suggest that familiarity, emotional connection, and personal growth all play a role in why certain books pull us back. Here are 7 psychological reasons certain books become impossible to leave behind.\n79:T7c6,"])</script><style data-styled="" 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data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"7b:T4d6,All panellists agreed that the time is ripe for OTTs even in 2021 when people are still hesitant to go to theatres. “The film industry went through an entire industry shift when OTT platforms bypassed the theatrical release of a film and started releasing mainstream Bollywood films on their platforms. This trend is going to continue as people are still wary of going to the theatres,” said Rupinder.\n\nWhile the future prospects are in favour for OTTs, not all hope is lost for multiplexes. “Watching a movie in a multiplex is an immersive experience. Multiplexes have to communicate this message very assertively while taking care of the safety norms,” said Sravanth.\n\nFinally, any conversation around technology is incomplete without the mention of data protection. “Cyberattacks and data privacy issues can severely damage any organisation even in case a senior executive loses a laptop. For SMBs, it can have a huge impact on the working methods of the companies,” said Prince.\n\nHis suggestion? “By introducing technology-based tools in the system, small and medium businesses can avoid discrepancies and help in protecting users' data.”\n\nKey Takeaways- How SMBs in the content space grow in the post-pandemic world\n\n7c:T6fe,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"7d:T4d6,data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAgCAIAAAAt/+nTAAAACXBIWXMAAAsSAAALEgHS3X78AAADQUlEQVR4nJWXW7LiMAxEvf+tzL0DeT+BEFjYlBzbkuOWnak6RZm/06qWMeb7fR58vo/Ph9k/675Llve+vN/ExszbRry26fU6MT6fOR6PwTJajvOwrtfpl4UwFwKo3ts2IXXiiQI8nk5UskoSS487H9ISc/ImdT/1wzsgvMXgtwveiXRkvwLpVFTDaJ0JhfHMOIDqrUr7tpynuxa8u9PXeSauBFC9qehK15W2BGlmkQBpJ0rIs8fs1JnHLgJwZ1RvNQD2TqQj++U03Vi6hGHvuDNJYcC+BnvkrUr7tnQpWdd2nttpsoiz0UofXTXqDTPAkettQdKLwIkiaQUQQHTmILupzwveaNhsPztRSV7a0owjYcTPU7Ks2brL5iBvVdq3xbvOF72bIC0xWumjq0a9YXo4cr0t50nPNgDjRSWpdCGA9ijAm/q44J1IR/YTS4+WorSlHgbCJIPnAPm6y+Ygb1XatyWSHrF3TaL06c/DGaNd80njOYCYegdHrrclqccUk4hC6UIA7VGAN3W94J3UOgowOumSazUMVd9Xvf9K574y4OcJP8LAvgZ75K1K+9X00qNAk9bhAKVHAQcQU2/hyE9tGccwbycd2Q//LW25dx1hwLtA/MOQjwK8qUuh5XLYkTqJ1lK65H0P0hIDfp7wIwzsa7BH3kh6PERj6UHgRAvSOEDpUcABxNQbUodTFwGcNAdgepaOQK6309e2JYxW+uiuzGxqbJ+23AdI1BPpHnjfSNR+unN7BgTQHmFpgGCPvJH0gKR7QZBu2TuVtvxtGsJkHmTavoqp16SO1lS2BQ6b7TsnLb2hcZCWGK300V2Z2dRJ876L1YRtuV1oCJYuBNAeYeghAObNAcC82VUGaAPXpC2/dU2YzINM21cx9YrU8fUCho3tWydd8v4N0hKjvYSjuzKzqaPmHSxxAJZuBU60IG35qbQA2iMMPQQy1wuct5OWNNcmXdc/JF39cICKMJkHmbav8aYey5qreyrN3i1LI28nXdlDkJaoAaK7UtlUa695A+k4gJduBNGkVWnLn/udMOBhc/4zmg2gXi9IunXSkX3tpCXQOEhLTKY52r5Gm0qAALLuJ2nflqDL54vSMsA/WIg5O5Te0xYAAAAASUVORK5CYII=7e:T575,Niharika talks about a time when negative comments would sit with her for hours. She’d talk to her mum, dwell on it, and be upset. But with time, she has learned to ignore the noise and keep her mum’s advice close to her heart. “She’d say, ‘Even if someone says something negative, that doesn’t make it true.’”\n\n“There’s a saying I love: even if you are the finest, juiciest peach, there will always be people who simply don’t like peaches.”\n\nNiharika believes that being real is the deal, and authenticity gives you longevity. \n\n“If I am real with my audience, they will stay wth me for years,” she notes.\n\nShe reveals that early on, she would say yes to every brand that approached her, regardless of whether it aligned with who she was.\n\n“I noticed that it made my audience unsure of what I stood for. Over time, I learned to say no to things I don’t connect with and work with brands I’d genuinely use, and to share everything with my audience,” she says. She works with big names such as L'Oréal, Maybelline, LAKMÉ, Reliance Digital, and Samsung, among others.\n\nAs Niharika walks the red carpet at Cannes on Saturday, in partnership with Samsung, it’s a dream come true.\n\n“When I started, I had no vision at all, I couldn’t have imagined the number of followers I have, the events I’d be invited to, or the brands I’d work with,” she says.\n\n7f:T181b,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Even as political parties woo women voters with promises of welfare, safety, and empowerment, the results of the 2026 assembly elections across five states tell a different story. When it comes to political power, women’s representation still remains low.\n\nAfter decades of women’s political mobilisation and the strong case for the Women’s Reservation Bill, few women actually made it to power in the recently concluded assembly elections in Kerala, Tamil Nadu, Assam, Puducherry and West Bengal.\n\nAcross these five states, 1019 women contested for 824 assembly seats and only 78 won.\n\nTamil Nadu sent 23 women to the Assembly, including 13 from actor C. Joseph Vijay’s two-year-old Tamilaga Vettri Kazhagam (TVK), out of the 443 women who contested the elections.\n\nWest Bengal, historically among the better-performing states on women’s representation, elected 37 women this year. With 385 women candidates, it had the second-highest number of women contesting the elections.\n\nKerala, despite its strong social development indicators, sent only 11 women out of 92 who contested the elections, while Assam elected seven.\n\nPuducherry stood out for a different reason altogether: despite 40 women contesting, not one made it to the Assembly. In 2021, it elected one woman. \n\nHowever, the numbers point to modest gains in women’s representation in Tamil Nadu, where the number increased from 12 to 23; in Assam, the number of women MLAs remained the same as in 2021. Kerala saw a decrease of one.  West Bengal, meanwhile, moved in the opposite direction, electing fewer women this time despite having more seats, down from 40 to 37.\n\nWomen turned out in greater numbers than men across all five assembly elections in 2026, reinforcing their growing electoral clout even as their representation in legislatures remains limited. \n\nIn West Bengal, 93.8% of women voted compared with 92.06% of men, the highest turnout among the five states. Tamil Nadu saw 86.2% female turnout, compared with 83.77% for men, while in Assam, 86.53% of women cast ballots, compared with 84.95% for men. Kerala recorded one of the widest gender gaps, with 81.17% of women voting compared with 74.9% of men. In Puducherry, too, women outpaced men at the ballot box. \n\nThe numbers once again prove that women are indispensable as voters but remain marginal in political power.\n\nEven after decades of debate around women’s reservation, why are most state assemblies still stuck below the 10% mark for women MLAs?\n\n“Our study shows that ticket distribution to women itself is less than 10% both for state and general elections. Therefore, the final figure reflects issues within the parties that prevent them from distributing tickets to women. This is indeed regrettable because while reservation in the legislature needs an amendment, if parties are sincere about women's reservation, they can at least give more tickets to women candidates,” says Aparajita Bharti, political analyst and founding partner, The Quantum Hub. \n\nIn 2023, a record 19 women were elected to a 90-member Assembly in Chhattisgarh, representing 21% of the total, the largest percentage of women MLAs in the country. Why are larger and more politically influential states lagging behind?\n\n“Tribal states often have slightly different gender norms, which lead to women taking more leadership. At the panchayati raj level, both Jharkhand and Chhattisgarh have more than 50% women panchayat leaders, meaning women win more seats than the number reserved for them. This is perhaps reflective of that at the state legislature as well,” says Bharti.\n\nOn the other hand, Kerala, often held up for its high literacy rates, strong social development, and comparatively better gender indicators, continues to have women making up less than 9% of its Assembly, exposing a striking contradiction between social progress and political representation. \n\n“Kerala is an interesting state in this regard, showing that empowerment doesn't automatically translate into political representation for women unless a specific policy nudge is provided. This is because politics, by its very nature, has high entry barriers coming from non-political families. Women, especially, often lack the financial and social capital to navigate the space. They are also more concerned about their safety in political spaces,” she points out.\n\nThe success of women candidates in India continues to depend heavily on leadership decisions rather than on systemic political reform, reflecting the highly centralised, personality-driven nature of most political parties. \n\n“All Indian political parties are quite centralised and personality-driven. We don't have a lot of democracy within our political parties, unfortunately, at this point,” Bharti noted, pointing out that while the Congress briefly experimented with primaries in 2014 to democratise candidate selection, the effort was not sustained. \n\nAgainst that backdrop, TVK sending 13 women to the Tamil Nadu Assembly in its very first election suggests that parties can significantly improve women’s representation when they choose to. \n\n“Political parties should make internal reservations in ticket distribution if they are serious about increasing women's representation. Our studies show that women have the same or more win rate as male candidates,” she says.\n\nAshweetha S, a member of TVK, says, “One aspect we should consider is what kind of women contested - they did not mostly come from legacy political parties. They are also young and will bring the much-needed women's perspective to the Assembly. Appointing S Keerthana as a minister is symbolic of its belief that young women can contribute to the development of the state.”\n\nIn this scenario, should parties voluntarily implement a 33% internal ticket quota before the reservation act becomes law? \n\n“The law has already been passed. But for the reservations to come into effect, a census and delimitation are required. Yes, political parties should walk the talk on women's representation through internal ticket quotas, rather than wait for the census and delimitation,” Bharti adds.\n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"80:T4e3,A Constitution Amendment Bill to implement reservation for women in legislatures in 2029 and increase the number of Lok Sabha seats was defeated in the Lower House on Friday.\n\nWhile 298 members voted in support of the Bill, 230 MPs voted against it. Out of 528 members who voted, the Bill required 352 votes for a two-thirds majority.\n\nAccording to the Constitution Amendment Bill, Lok Sabha seats were to be increased to a maximum of 850 from the current 543 to \"operationalise\" the women's reservation law before the 2029 parliamentary polls, following a delimitation exercise based on the 2011 Census.\n\nSeats were also to be increased in states and Union Territory assemblies to accommodate 33% reservation for women.\n\nIn September 2023, Parliament passed the Nari Shakti Vandan Adhiniyam, also known as the Women’s Reservation Act, marking a significant step towards strengthening women’s representation in legislative bodies.\n\nThe law mandates the reservation of one-third of seats for women in both the Lok Sabha and state legislative assemblies.\n\nHowever, the provisions of the Act are not expected to come into force before 2034, as implementation is contingent upon the completion of the delimitation exercise following the 2027 Census.\n\n81:T7da,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"82:T49a,For me, every phase in my life has not been consciously made. It has been organic, and God has been kind. When I retired from my athletic career. I got into movies. It was a chance I took, and I did well. I was also working at the bank for 16 years. One day, I resigned, and my husband and I decided to start a school. \nI believe that in every step you take, give it 100%, and when you don't enjoy it, just move on and find another path. When I retired from athletics, I was at the peak. \n\nI was heading the Special Olympics programme for people with intellectual disabilities. We had 80,000 children. I would travel with the team and loved working with the team. \n\nMy husband and I decided to start an institution (KALS) in our hometown to integrate sports into the curriculum, and just let children enjoy and experience sports. \n\nEvery child from Grade 1 to Grade 12 is in the field at that particular time. We have about eight or nine people in the PE department, I think one of the largest in any school. Every academic teacher is involved in any sporting activity that takes place on campus. So it’s like a big family that’s growing through sports and education. \n83:T656,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"84:Ta2b,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Noronha believes apart from physical training, the mental approach to endurance sport is very important because your opponent is yourself, the distance, and the elements.\n\n\"I train my mind the same way I train my body—consistency and training. It's your mindset that carries you through these long-distance events,” she explains.\n\nHer training routine is rigorous throughout the year—she does four to five swims in a week, three bike sessions, and four runs. These change based on her goals, and, six months before a race, the intensity increases.\n\n“Three to four months before an Ironman is where the volumes and intensity almost touch the Ironman distances separately. My longest cycle ride would be maybe 180 km, my longest swim will be 4 km, and my longest run will be about 40 km. Then four to three weeks before the race, we start tapering down; so we gradually start decreasing the volume. I arrive at the race, at the start line, ready, prepared, and strong, ready to race,” Noronha explains.\n\nBut the real test comes during the race itself, especially when conditions can sometimes turn brutal.\nYet quitting, she says, never felt like an option.\n\n\"When things got tough during the race, I visualised the finish line and I reminded myself: this is why I started. You've trained for maybe two years and this is just one day—you need to do this,” she says.\nStaying present in the moment\n\nAn endurance sport like Ironman or a triathlon also involves loneliness and fatigue, because one is alone for long stretches of time. How did she train her mind during those moments?\n\n“Long training sessions help me to stay calm, be patient with myself and listen to my body. During the race, I break it down into smaller parts. I try to stay present in the moment and focus on the controllables like nutrition, breathing, technique, and form,” says Noronha. \n\nBehind every gruelling kilometre is a support system that makes it possible. Noronha credits her family for being with her every step of the way. Either her father or mother travels with her, taking care of the logistics while she takes care of the competition.\n\n\"These races are actually way more stressful for them than they are for me. I don't see that part of whatever's going on with them when I'm racing. It's only after that where they tell me what happened and how worried they were,” she says. \n\nNoronha is also the latest addition to Under Armour’s athlete roster, the UA SqUAd.\n\n‘Triathlon is a very expensive sport and not many take it up. Under Armour believed in me and saw the potential in me,” she says.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"85:T65f,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Along with training for multiple Ironmans, Noronha is also simultaneously pursuing a BSc in data science and applications from IIT Madras through distance learning.\n\nHow does she manage it all?\n\n\"It's all about planning and following a schedule, I prioritise nutrition to fuel all of these long sessions. I also focus a lot on recovery and sleep so I can stay healthy and have enough energy for everything I'm doing in the whole day. For academic work, I plan everything, so nothing clashes. Following a schedule has helped me manage both sports and studies,” she shares.\n\nThe current record for completing an Ironman on all six continents is held by  26-year-old Canadian triathlete Connor Emen. \n\nNoronha wants to shatter the record across both genders. She is training for Ironman Philippines in May-June and aims to complete two other Ironmans this year, and one next year. \n\nNoronha believes endurance sport has changed the way she approaches everyday life.\n\n\"It's taught me patience, perspective, and how to stay calm when things don't go to plan,” she says. \n\nTo her, the Ironman title represents discipline, belief, and the courage to dream big at such a young age. “It motivates me to keep pushing forward, and keep setting bigger and bolder goals,” she says.\n\nAs Noronha prepares for the next phase of her journey, she is also racing to shift mindsets. \n“In a typical Ironman challenge, only 18% of the participants are women. I am glad the number is increasing. I want to use this platform to give back to the community. I want to encourage more young girls to step into endurance sports,” she says.\n\n\n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"86:T885,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"\nCelebrating every win, big or small, validates the company’s carefully thought-out decision to back a franchise from Uttar Pradesh.  \n\n“We represent a progressive idea of UP: women’s cricket at an elite, commercially viable level, in a state where there is still a lot of ground to cover. We want to be part of that journey of change,” says Jinisha. \n\nAnd there are already signs of change on the ground. \n\n“Families are increasingly supportive of their daughters’ aspirations, and sport is emerging as a powerful pathway. We aim to create more opportunities for girls to participate and move up the ranks,” says Jinisha, who manages UP Warriorz and other Capri-owned sports holdings and also leads grassroots and community-building initiatives beyond the WPL calendar. \n\nCapri Sports is the sports division of Capri Global Capital, an NBFC built by her father Rajesh Sharma as a first-generation entrepreneur. “I’ve always admired the path he laid out, and I’ve learned a lot from him growing up,” says Jinisha .\n\nShe is now charting her own journey as she leads the UP Warriorz franchise with the larger vision of investing in women’s cricket and creating purpose-led impact through sport. \n\nSport has been a constant presence in her life. At school, she was involved in multiple disciplines—football, basketball and cricket. “It was one of the ways I expressed myself outside the classroom,” she says. \n\nAfter completing graduate school, Jinisha joined Capri Loans, a group company. But sports was always going to be her calling, some way or the other. \n\nAfter a sabbatical for her master’s degree at Exeter University, UK, Jinisha returned to the company at the end of 2022 when it was exploring new avenues for growth, including sports. \n\nCapri Sports presented the perfect opportunity for her to rekindle her interest in sports, albeit in a different avatar.  \n\nIn a single year (2023), under Jinisha’s leadership, Capri invested in four sporting teams: UP Warriorz (WPL), Bengal Warriors (Pro Kabaddi League), Rajasthan Warriors (Ultimate Kho-Kho), and Sharjah Warriors (International League T20 cricket).\n\nIn an interview with "])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"87:T671,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"We chose UP very deliberately. It’s the largest and most populous state, with significant long-term \ncommercial potential. From a fan-base perspective too, we felt sport could penetrate the state in a very different way. There was clearly a commercial lens to the decision but also a larger ambition.\n\nAt the same time, we are aware that we represent a progressive idea of UP: women’s cricket at an elite, commercially viable level, in a state where there is still much ground to cover. We want to be part of that journey of change.\n\nWhat is encouraging is what we’re seeing on the ground. Families are increasingly supportive of their daughters’ aspirations, and sport is emerging as a powerful pathway. Our aim is to create more opportunities for girls to participate and move up the ranks.\n\nPlayers like Deepti Sharma embody this shift. Having spent time with her family in Agra over the years, it’s clear she grew up with unwavering support. Through our initiatives, we are seeing more families like hers.\nWe’re also working at key intersections—sport with life skills, education, and health—identifying gaps and trying to close them. \n\nFor instance, we have worked with athletes and coaches in state government academies to address conversations around periods, which still remain taboo but directly impact performance.\n\nThrough school programmes across 11 cities (in UP), college-level women’s tournaments in Lucknow, and partnerships like the one with ITC, we have seen strong participation and infrastructure. What’s needed now are the right programmes delivered in ways that build confidence and keep girls in the game.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"88:T64e,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"JS: On the cricketing side, one key learning was the need to strengthen our domestic bench and not rely too heavily on overseas players. Having Indian coaches was always a priority. While overseas coaches have been fantastic, their availability is limited. This year, everything aligned—Abhishek (Nayar) was available, he had already been supporting us during off-season camps, and it was also a mega auction year when we were reassessing our approach after inconsistent performances. Bringing him on officially (as the head coach) made sense.\n\nIt has helped players feel more comfortable and has contributed to building the right culture within the team.\n\nOff the field, the intentional brand-building work we started early on is beginning to show results. Grassroots and community-building have often been taken for granted by legacy sports brands, and we saw that as an opportunity. Learning from global sports—especially football clubs with decades of community engagement—we wanted to build something similar with UP Warriorz, and it’s starting to resonate.\n\nSponsors have noticed this intent. A month-long tournament like the WPL isn’t enough on its own; brands need year-round engagement. Our learning has been that to attract the right partners, we need to offer longevity and alignment beyond match days. The groundwork we’ve been laying over the last few years is now paying off.\n\nPerhaps the biggest lesson has been patience. We realised we don’t need to do everything at once. By pacing ourselves and focusing on foundations, the impact becomes more meaningful and sustainable over time.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"89:T538,From what we have seen with the WPL, there’s a clear opportunity to grow women’s sport beyond cricket as well. One of the missing links has been the lack of pathways for new audiences to discover and follow women’s sport. To build that engagement, we need more commercially structured leagues like the WPL across other sports, so audiences can grow alongside the game.\n\nThe challenge, of course, is the familiar chicken-and-egg situation. Do we have enough teams and depth to justify commercial investment, or does investment need to come first to build that depth? It’s a delicate balance, but one that requires intentional structuring of leagues, teams, and clubs to create momentum.\nWomen’s football is a key focus area for us. We have already begun our journey through a grassroots club in Mumbai, with the aim of understanding the ecosystem end-to-end—where the gaps are, what challenges players face, and how systems can be strengthened. Over the past two years, that work has given us valuable insights.\n\nThis year, our focus is on scaling our efforts in women’s football. It’s a sport with immense potential, and we’re approaching it with a long-term lens; a 10-year vision of being an active contributor to the growth of the game and, ultimately, to strengthening pathways toward international qualification.\n8a:Tbb6,"])</script><style data-styled="" 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well-positioned to emerge as a globally competitive interconnection technology company from India,” said Tiea Connectors co-founder Ajith Sasidharan. \n\nFounded in 2020, Tiea Connectors is an electronics system design \u0026 manufacturing startup that specialises in design, development, and manufacturing of high-performance connectors, contacts, high-precision components, and integrated connectivity solutions engineered for a wide variety of applications.\n\nThis startup is also an original design manufacturer for several technology-focused OEMs and manufacturers for their connectors and contacts.\n\n“Tiea Connectors has built strong technological and engineering capabilities in a highly specialised segment of the manufacturing ecosystem. The company’s focus on innovation, precision engineering, product customisation, and scalable manufacturing positions it strongly within the rapidly evolving defence, aerospace, and electric mobility sectors,” IvyCap Ventures Founder \u0026 Managing Partner Vikram Gupta said. \n\nThe core strength of Tiea lies in its engineering and innovation capabilities spanning product architecture, rapid prototyping, tooling development, material engineering, miniaturisation, precision manufacturing, and customized application-specific interconnect solutions.\n\nTiea Connectors also has a manufacturing facility in Dharwad, Karnataka with in-house capabilities across tooling, stamping, molding, assembly and testing.\n\nThis hardware-focused startup believes that with increasing global focus on electrification, intelligent mobility, aerospace-grade reliability, and supply chain diversification, the demand for high-performance interconnection systems is witnessing rapid growth.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"8f:T63e,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"90:T5d0,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Fundamentum Partnership co-founder Ashish Kumar has announced the launch of Fundamentum Frontier Advisors (F2A), an AI and deeptech-focused investment platform targeting a corpus of Rs 2,000 crore to invest in consumer, enterprise, and physical AI startups.\n\nThe platform, which has secured SEBI approval, is backed by a mix of institutional and individual investors, with Nandan Nilekani coming on board as the anchor investor, according to a statement. F2A will also manage up to Rs 1,000 crore in parallel co-investments alongside the main fund.\n\n“We are seeing a structural shift in how AI and DeepTech are being built and adopted across sectors. F2A is a continuation of our effort to partner with founders building enduring, technology-led businesses, with the same disciplined, long-term approach that has defined Fundamentum,” said Fundamentum co-founder Ashish Kumar. \n\nFounded in 2017, Fundamentum is a growth-stage investment firm that backs technology-led companies operating in large and evolving markets. Its portfolio includes startups such as Spinny, Kuku, AppsForBharat, Wishlink, FarEye, Whizzo, and GenieMode.\n\nFundamentum also said that Debraj Banerjee will join F2A as General Partner to co-lead its AI and deeptech strategy. Banerjee brings nearly two decades of experience across venture capital, institutional finance, and technology-driven businesses, and most recently served as Senior Fund Manager and Investment Committee Member at SIDBI Venture Capital.\n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"91:Tbea,"])</script><style data-styled="" 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against any citizen of the country is eliminated,\" adding that social justice is ensured only when the benefit of all the government schemes reaches everyone in the same measure.\n\nJharkhand was formed on Munda's birth anniversary in 2000.\n\nThe visit holds political significance too as the BJP aims to woo tribal voters in Jharkhand ahead of the 2024 Lok Sabha polls and assembly elections in other states having sizeable tribal populations.\n\nJharkhand Chief Minister Hemant Soren, Governor CP Radhakrishnan and Union Ministers Arjun Munda and Annapurna Devi were present on the occasion.\n\nThe prime minister underlined that a major foundation of the resolve for a developed India is 'PM Janman' or 'PM Janjati Adivasi Nyaya Maha Abhiyan' and noted that the budget for tribal welfare has been increased by six times.\n\nHe said under 'PM Janman', the government will reach out to tribal groups and primitive tribes most of whom still dwell in the forests.\n\n\"The government has identified 75 such tribal communities and primitive tribes who reside in more than 22,000 villages in the country. Earlier, governments did the work of connecting the figures, but I want to connect the lives, not the figures. With this goal, 'PM Janman' has started today,\" the prime minister said.\n\nHe said the Centre will spend Rs 24,000 crore on this mega scheme.\n\nAbout Viksit Bharat Sankalp Yatra', he said it will continue till January 26 next year starting today.\n\n\"In this journey, the government will go to every village of the country on mission mode and will make every poor and deprived person a beneficiary of government schemes,\" the prime minister added.\n\nModi recalled organising the Gram Swaraj Abhiyan in 2018 where 1,000 government officers were sent to villages to create awareness about seven prime government schemes and expressed confidence that the yatra will become equally successful.\n\n\"I look forward to the day when every poor will have a ration card for free ration, gas connection from Ujjwala scheme, electricity supplied to homes, tapped water connection, Ayushman card and a pucca house,\" he said.\n\nHe elaborated on his vision of every farmer and labourer joining the pension schemes and the youth availing the Mudra Yojna to realise their dreams.\n\n\"Viksit Bharat Sankalp Yatra is Modi's guarantee to the poor, deprived, women, youth and farmers of India,\" he said.\n\nThe prime minister conveyed his affinity for the deprived people and said they have become the priority for the government.\n\nThe PM emphasized the need to focus on the four Amrit Stambhs of Viksit Bharat' or pillars of a developed India—women power or 'nari shakti', food producers of India, the youth of the country and India's middle-class and the poor.\n\nHe said during his regime, 13 crore people were taken out of poverty.\n\n\"Our 'seva kaal' began when our government came to power in 2014,\" he said pointing out that a large population of the country was deprived of basic amenities.\n\nHe said the poor had lost all hope due to the careless approach of previous governments.\n\n\"The present government began work with a spirit of service,\" he said adding that before 2014, the scope of cleanliness in villages was merely 40% whereas today, the nation is aiming for saturation.\n\nModi said LPG connections in villages rose from 50-55% to 100%, administration of live-saving vaccines reached 100% children from 55%, tap water connections reached 70%  of households from 17%.\n\nHe said the government resisted the temptation of reaching for low-hanging fruits and attended to long-pending issues while citing the example of electrification of 18,000 villages.\n\nKey parameters of education, health and ease of living were raised in 110 districts which were branded as backward, he added.\n\nReferring to the inspiring struggle of Bhagwan Birsa Munda for tribal pride, the prime minister mentioned the association of the land of Jharkhand with innumerable tribal heroes.\n\nHe mentioned that many heroes such as Tilka Manjhi, Sidhu Kanhu, Chand Bhairav, Phulo Jhano, Nilambar, Pitambar, Jatra Tana Bhagat and Albert Ekka have made this land proud.\n\nHe said Adivasi warriors took part in the freedom struggle in every nook and cranny of the country and mentioned the contribution of Govind Guru of Mangarh Dham, Tantya Bhil of Madhya Pradesh, Bhima Nayak, Martyr Veer Narayan Singh of Chhattisgarh, Veer Gundadhur, Rani Gaidinliu of Manipur, Veer Ramji Gond of Telangana, Alluri Sitaram Raju of Andhra Pradesh, Rani Durgavati of Gond Pradesh.\n\nLamenting the neglect of such personalities, the prime minister expressed satisfaction in remembering the heroes during the Amrit Mahotsava.\n\nPrime Minister expressed gratitude towards President Droupadi Murmu for her steadfast commitment to the development of tribal communities.\n\nModi also released Rs 18,000 crore as the 15th instalment of PM Kisan Samman Nidhi and said the government is spending Rs 15,000 crore on free vaccination of livestock. He added Rs 13,000 crore was spent on the Vishwakarma Scheme.\n\nHe expressed delight that Jharkhand now has 100% electrified rail routes and laid foundation stones for projects worth around Rs 7,200 crore in the state.\n\nModi said in the last nine years, more than 300 universities and 5,500 new colleges have been established across the country.\n\nHe also touched upon the Digital India campaign and the country becoming the third-largest ecosystem in the world with more than one lakh startups. Modi also mentioned the inauguration of new hostels on the IIM campus in Ranchi and IIT-ISM, Dhanbad.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"24:[\"$\",\"$L25\",\"discover-12\",{\"children\":[\"$\",\"$L66\",null,{\"data\":{\"category\":[{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\",\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true},\"stories\":[{\"id\":334445,\"title\":\"D2C vs marketplace: What Indian founders should choose\",\"slug\":\"d2c-versus-marketplace-indian-founders-2026\",\"type\":\"RICH\",\"subtitle\":\"Marketplace or D2C? Indian founders are done picking sides. 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Explore margins, data ownership, DPDP impact and why a hybrid strategy may be the smartest move for Indian founders in 2026.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":3,\"reactions\":{\"contentId\":334445,\"commentCount\":0,\"likeCount\":296,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc30-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"ecosystem-insights\",\"name\":\"Ecosystem Insights\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\" India’s D2C ecosystem\",\"slug\":\"indias-d2c-ecosystem\",\"order\":0,\"path\":\"/tag/indias-d2c-ecosystem\"},{\"name\":\"marketplace\",\"slug\":\"marketplace\",\"order\":1,\"path\":\"/tag/marketplace\"},{\"name\":\"amazon flipkart\",\"slug\":\"amazon-flipkart\",\"order\":2,\"path\":\"/tag/amazon-flipkart\"},{\"name\":\"indian founders\",\"slug\":\"indian-founders\",\"order\":3,\"path\":\"/tag/indian-founders\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"The smart founder’s guide to D2C vs marketplace\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,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\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Analysis\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/d2c-versus-marketplace-indian-founders-2026\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"You have a great product, and now comes the great question. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Where do you sell it?\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"That one decision, whether to go D2C or marketplace, can shape your margins, your brand, and your entire business model. With India's D2C market eyeing a $300 billion opportunity by 2030, getting it wrong is more costly than ever. So let us break it down for founders! \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What each model actually means\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://yourstory.com/2025/06/next-wave-d2c-how-tech-data-consumer-shifts-redefining-growth\"},\"data\":\"D2C (Direct-to-Consumer)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" means selling directly through your own website, app, or social channels. No middleman. You own the storefront, the pricing, and the customer relationship. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"On the other hand, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"marketplaces\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" like Amazon, Flipkart, and Myntra bring you a ready-made audience, built-in logistics, and instant trust. You do not build the audience; you borrow it. Both sound good. Here is what each one actually costs you.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"The trade-offs \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most early-stage brands in India start on marketplaces, and for good reason. You get there fast. Platforms like Flipkart and Amazon are expected to touch $100 billion in sales by 2030, with quick commerce integrations making hyperlocal delivery possible without building any infrastructure yourself.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"But the price is steep. Commissions run between 15% and 30%. Add sponsored ad costs, and your margins shrink fast. Worse, the customer who bought from you on Flipkart? Their data belongs to the platform, not to you. D2C flips this. You own the data, the margins, and the narrative.  \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Under \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2024/10/indias-first-data-protection-act-help-startups-build-customer-trust\"},\"data\":\"India's DPDP Act\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", data ownership is now a serious competitive advantage. Brands like The Sleep Company built real loyalty precisely because they controlled every touchpoint of the customer journey.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The catch is that D2C takes time. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Customer acquisition costs are high upfront, and cracking Tier-2 and Tier-3 markets without marketplace infrastructure is genuinely hard. The \\\"growth at all costs\\\" era is behind us. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/02/unit-economics-explained-founders\"},\"data\":\"Investors want unit economics. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"D2C brands that built owned audiences are now benefiting from lower acquisition costs and better retention. Marketplace-first brands are still searching for profitability.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What smart founders are actually doing\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"They are not choosing one over the other. A McKinsey survey of over 1,000 Indian MSMEs found that 53% favour D2C routes and 47% rely on marketplaces. That near-equal split is not indecision. It is a strategy.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The hybrid model is winning in 2026. Use the marketplace to get discovered. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Use your owned channel to build a relationship and bring customers back. D2C adoption in India is already growing nearly three times faster than marketplace growth, with the channel expected to reach $60 billion by 2030.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Which one is right for you?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Go marketplace-first if you are\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/11/year-review-early-stage-aggression-india-vc-strategy-2025\"},\"data\":\" early-stage\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" and need to validate quickly. Use the volume and revenue to fund your D2C build in parallel. Go D2C-first if you are in wellness, fashion, baby care, or home. These are high-consideration categories where brand trust drives repeat purchases. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"A marketplace cannot build that for you. Build a hybrid from day one if you already have traction. Do not wait until you are over-dependent on one channel before building the other.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"The ramen profitability milestone: Why does it matter?\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/rossb1-1771339413579.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/02/ramen-profitability-milestone\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The bottom line\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"D2C and marketplaces are not rivals. They are tools. And like any tool, the value depends entirely on how and when you use it. If you are building a brand that lasts, one with real margins, real customer relationships, and real data, then your D2C channel is not optional. It is the business. The marketplace is where many customers will find you first. Your owned channel is where they will come back. Build both, but know which one you are ultimately building for. The Rs 300 billion opportunity is real. The question is whether your strategy is built to capture it.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"24th Feb 2026\",\"publishedDate\":\"February 24, 2026\",\"newReleased\":false},{\"id\":334002,\"title\":\"The ultimate 90-day execution plan for startup founders\",\"slug\":\"90-day-execution-plan-startup-founders\",\"type\":\"RICH\",\"subtitle\":\"Ready to launch in 90 days? This 90-day execution plan helps Indian startup founders validate ideas, build MVPs, stay compliant and secure early traction fast.\",\"publishedAt\":\"2026-02-13T08:05:00.630Z\",\"updatedAt\":\"2026-02-13T11:31:29.808Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\"},\"excerpt\":\"A practical 90-day execution plan for Indian startup founders to validate demand, build an MVP, ensure compliance and become investor-ready.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":334002,\"commentCount\":0,\"likeCount\":137,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc3a-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"looking-for-business-ideas\",\"name\":\"Looking for Business Ideas\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Startup execution\",\"slug\":\"startup-execution\",\"order\":0,\"path\":\"/tag/startup-execution\"},{\"name\":\"MVP strategy\",\"slug\":\"mvp-strategy\",\"order\":1,\"path\":\"/tag/mvp-strategy\"},{\"name\":\"early stage startup\",\"slug\":\"early-stage-startup\",\"order\":2,\"path\":\"/tag/early-stage-startup\"},{\"name\":\"Indian Entrepreneur\",\"slug\":\"indian-entrepreneur\",\"order\":3,\"path\":\"/tag/indian-entrepreneur\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"From idea to investor-ready in 90 days\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAgCAIAAAAt/+nTAAAACXBIWXMAAB2HAAAdhwGP5fFlAAAA1ElEQVR4nO2WSw7DIAwFuR9+uPc/TZWECgptML/AwtLsQsADNsaA2IM2XhKcAESDo38LARgi9uBgkkAHrALQE4CmELSIobcQdr1GeXkfcMGhvR9LJBPhMTObUyAQXha9T4w5UEouUOQRK5JiyH4JyDQqFkiFf36idk6Bi0zjvxjvg6kS+DisjxsqwMv3HppCvHz7oUXMegLcugW+KbX1gb6u3BEuMvYXcDdQg0BG9BSfI0C3jBSo5QqxNKwkYK3z0MGTAjJUgPQEaO8UcqMrIZ6zvPQbKCM/3qBQsl8AAAAASUVORK5CYII=\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Resources\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/90-day-execution-plan-startup-founders\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Ninety days. That is enough to prove whether your startup is serious or just a slide deck.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"In India’s selective funding climate, investors are not backing ideas. They are backing evidence. A structured 90-day execution plan forces focus. It helps you validate demand, build fast, stay compliant and show traction before you ask for capital.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Here is how to approach it.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The 90-day startup execution plan\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign11-1770833375299.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Days 1–30: Validate before you build\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The first month is about proving the problem exists and is worth solving. Speak to at least 20–30 potential users. Ask about their workflows, frustrations and current alternatives. Do not pitch too early. Listen carefully. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you are building in SaaS, fintech, climate tech or D2C, narrow your audience to one specific segment instead of targeting “everyone in India”. Create a simple Lean Canvas. Firstly, define:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"The core problem\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Existing alternatives\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Your unique value proposition\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Early traction signals such as signups or pilot interest\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"At the same time, complete your legal basics. Incorporate your company through the MCA portal. Obtain PAN and TAN. Hold your first board meeting within 30 days. Maintain statutory records properly to avoid fines.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If your projected turnover crosses Rs 20 lakh for services or Rs 40 lakh for goods, initiate GST registration early. Even zero returns must be filed on time. By day 30, your goal is not revenue. It is validated demand and a clean legal foundation.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Days 31–60: Build a focused MVP\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Now you build, but only what matters. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/build-first-app-no-code-tools\"},\"data\":\"Use no-code or lightweight tools\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" to launch a minimum viable product quickly. Avoid feature creep. Build the smallest version that solves the main problem. Run 10–20 solution interviews with early users. Test willingness to pay. Launch a landing page or early access form if needed. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Measure activation rate, not vanity metrics like social media likes. Start estimating unit economics. Even rough numbers for CAC and LTV show seriousness. Investors want to see that you are thinking commercially from day one. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If eligible, apply for DPIIT recognition under Startup India within the first 90 days. This can unlock tax benefits and funding access. By day 60, you should have a \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/build-mvp-stepwise-guide\"},\"data\":\"working MVP \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"and early user validation.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Days 61–90: Traction and investor readiness\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The final 30 days are about proving momentum. Founder-led sales are critical at this stage. Reach out directly through LinkedIn, WhatsApp Business and personal networks. Aim for 5–10 paying users. Even small revenue builds credibility. Track a few core metrics weekly:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Activation rate\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Conversion rate\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Churn\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Cash runway\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Formalise founder agreements and basic employment contracts before hiring aggressively. Register under the Shops and Establishments Act in your state. Delay unnecessary hiring to avoid early compliance burdens like PF and ESI.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you operate in regulated sectors, ensure approvals are in place before scaling. Fintech may require RBI compliance. Food startups need FSSAI registration. Manufacturing may need pollution clearances. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/pitch-deck-playbook-get-funded\"},\"data\":\"Prepare your pitch deck\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" during this phase. Focus on validation, traction and a clear 12-month roadmap. Avoid inflated projections.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Business startup checklist: A guide for Indian founders\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories3-1768464527946.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/01/business-startup-checklist-indian-founders\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What 90-day success looks like\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"At the end of 90 days, success is not about headlines or massive revenue. It is about proof. You should have validated the problem with real user feedback, launched a live MVP, and secured early paying or highly engaged users who show real demand. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Your basic compliance and documentation should be in place, and you should have a clear and compelling fundraising narrative built on evidence, not assumptions.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/02/execution-matters-ideas\"},\"data\":\" Ninety disciplined days of focused execution \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"can move you from idea to investor ready. In India’s competitive startup ecosystem, structured action beats raw ambition every time.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Closing thoughts\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most startups fail to move the needle in the early days. A structured 90-day execution plan forces clarity. It pushes you to talk to customers instead of polishing slides. It makes you ship before you feel ready. It keeps compliance clean so investors do not see red flags. And most importantly, it builds momentum.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you execute properly, by day 90 you are no longer “working on a startup”. You are running one. And in today’s ecosystem, momentum is the real currency.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"13th Feb 2026\",\"publishedDate\":\"February 13, 2026\",\"newReleased\":false},{\"id\":334005,\"title\":\"Don’t let these 5 founder mistakes destroy your startup\",\"slug\":\"founder-mistakes-kill-otherwise-good-startups\",\"type\":\"RICH\",\"subtitle\":\"Most startups do not crash overnight. They fade because of small founder mistakes. Spot them early and save your startup.\",\"publishedAt\":\"2026-02-11T11:50:00.000Z\",\"updatedAt\":\"2026-02-13T11:14:07.485Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\"},\"excerpt\":\"Most startups fail quietly. Discover five founder mistakes that kill promising ventures and how to avoid them with better discipline and clarity.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":334005,\"commentCount\":0,\"likeCount\":207,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc3c-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"personal-growth\",\"name\":\"Personal Growth\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"founder mistakes\",\"slug\":\"founder-mistakes\",\"order\":0,\"path\":\"/tag/founder-mistakes\"},{\"name\":\"early stage startup\",\"slug\":\"early-stage-startup\",\"order\":1,\"path\":\"/tag/early-stage-startup\"},{\"name\":\"startup advice\",\"slug\":\"startup-advice\",\"order\":2,\"path\":\"/tag/startup-advice\"},{\"name\":\"Business Growth\",\"slug\":\"business-growthh\",\"order\":3,\"path\":\"/tag/business-growthh\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"The silent mistakes that sink startups\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$67\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Startup\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/founder-mistakes-kill-otherwise-good-startups\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Startups rarely fail in dramatic explosions. They fail in quiet, preventable steps.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most founders assume failure happens because the idea was weak or the funding dried up. In reality, many promising startups collapse because of avoidable decisions made early and repeated often.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The tragedy is not bad ideas. It is good ideas executed poorly. Here are the founder mistakes that quietly kill otherwise strong startups.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Top 5 founder mistakes \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories3-1768464527946.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"1. Choosing the wrong problem\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The most dangerous mistake happens before the first line of code is written. Founders often chase problems that feel interesting instead of problems that are large, urgent, and scalable. A product may solve a clever issue, but if too few people care deeply about it, growth will stall.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Markets reward relevance and scale. If the addressable market is tiny or the pain is optional, the ceiling arrives faster than expected. Strong startups begin with problems that matter to many.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Quibi raised nearly $1.75 billion to build premium short-form mobile video. The idea sounded bold, but it misjudged user behaviour. People already had free short-form content on YouTube and TikTok. The problem Quibi tried to solve was not painful enough. It shut down within six months.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"2. Operating without a clear vision\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Many startups start building features before defining purpose. Without a clearly articulated “why”, decision-making becomes reactive. Teams lose alignment. Messaging becomes inconsistent. Customers struggle to understand long-term value.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2023/07/how-to-write-vision-for-a-startup-company\"},\"data\":\"A clear vision acts as a compass\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". It guides hiring, product roadmaps, and trade-offs when resources are limited. When things get hard, clarity keeps momentum alive.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"A good example would be WeWork which expanded aggressively into multiple adjacencies, from schools to housing, without a disciplined core identity. Its blurred vision contributed to investor scepticism, governance issues, and a failed IPO attempt in 2019.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"3. Founder conflicts left unresolved\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Co-founder disagreements are one of the most common startup failure points. Equity splits agreed upon casually, unclear roles, or unspoken expectations eventually resurface under pressure. What feels like a small misalignment early can become a structural crack later.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Avoiding difficult conversations in the beginning only delays them. The strongest founding teams address ownership, authority, and responsibilities clearly before growth accelerates.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"4. Hiring too early\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Early funding often creates the illusion that speed equals scale. Founders rush to hire before\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/glossary/what-product-market-fit\"},\"data\":\" product-market fit \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"is established. But premature hiring introduces complexity, slows decision-making, and strains cash flow.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Early-stage startups win through focus, not headcount. A small, aligned team will outperform a larger but confused one every time. Growth should follow traction, not optimism.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"One example is of Dunzo that expanded rapidly across cities and categories during the funding boom. As growth slowed and capital tightened, cost structures became difficult to sustain, leading to layoffs and operational stress.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Founder's dilemma: Build for India or build for the world?\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/02/indian-founder-dilemma-build-india-world\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"5. Scaling before proving demand\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Expanding operations before validating demand is one of the fastest ways to burn capital. Hiring aggressively, increasing \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/02/build-gstrategy-startups-2026\"},\"data\":\"marketing \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"spend, or building infrastructure without consistent customer pull leads to growth without stability.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Scaling should amplify something that already works. It cannot fix what does not. For instance, Tiny Owl expanded aggressively into multiple cities before establishing sustainable margins. High burn rates and weak operational discipline led to shutdown despite early traction.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why these mistakes keep happening\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"These errors are rarely malicious or careless. They come from ambition without structure. From momentum without discipline. From confidence without systems. Founders are builders by instinct. But building without clarity creates drift. Scaling without alignment creates burnout. The difference between survival and collapse is often not innovation, but execution discipline.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The takeaway\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/12/year-in-review-what-took-down-2025s-biggest-startups\"},\"data\":\"Good startups fail\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" for preventable reasons. Pick a scalable problem. Define your purpose clearly. Align your co-founders early. Hire deliberately. Scale only after validation. None of these are glamorous tasks. But they are the difference between momentum and regret. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"11th Feb 2026\",\"publishedDate\":\"February 11, 2026\",\"newReleased\":false},{\"id\":333883,\"title\":\"Founder's dilemma: Build for India or build for the world?\",\"slug\":\"indian-founder-dilemma-build-india-world\",\"type\":\"RICH\",\"subtitle\":\"Indian founders face a critical choice between building for the domestic market or global scale. This article breaks down the real trade-offs behind that decision.\",\"publishedAt\":\"2026-02-10T12:20:00.000Z\",\"updatedAt\":\"2026-02-11T04:55:57.766Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\"},\"excerpt\":\"Should Indian founders build for India or go global early? Here's a strategic look at scale, funding, valuations, and long-term growth trade-offs.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":333883,\"commentCount\":0,\"likeCount\":189,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc30-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"ecosystem-insights\",\"name\":\"Ecosystem Insights\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"indian founders\",\"slug\":\"indian-founders\",\"order\":0,\"path\":\"/tag/indian-founders\"},{\"name\":\"dilemma\",\"slug\":\"dilemma\",\"order\":1,\"path\":\"/tag/dilemma\"},{\"name\":\"global brand\",\"slug\":\"global-brand\",\"order\":2,\"path\":\"/tag/global-brand\"},{\"name\":\"Indian startup ecosystem\",\"slug\":\"indian-startup-ecosystem\",\"order\":3,\"path\":\"/tag/indian-startup-ecosystem\"},{\"name\":\"starting a business\",\"slug\":\"starting-a-business\",\"order\":4,\"path\":\"/tag/starting-a-business\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"India’s complexity vs global pricing power\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,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\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Analysis\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/indian-founder-dilemma-build-india-world\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Every Indian founder hits this question sooner than expected.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Do you double down on India’s massive, complex market or do you design from day one for global scale?There is no universally right answer. What looks like a philosophical debate is actually a strategic choice that shapes product design, funding paths, talent decisions, and even where founders choose to live.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Understanding the trade-offs early can save years of course correction later. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why this dilemma exists in the first place\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India offers one of the largest addressable markets in the world, with over 1.4 billion people and rapidly rising digital adoption beyond metros. At the same time, global markets offer higher average revenue per user, deeper capital pools, and clearer paths to large exits.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Founders are not choosing between good and bad. They are choosing between volume and value, local depth and global breadth.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The case for building for India\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/shutterstock2090726254-1672336454781.jpg\",\"caption\":\"\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Scale through complexity\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India’s scale is not just about numbers. It is about diversity. Languages, price sensitivity, patchy infrastructure, and uneven digital literacy force founders to build products that work under extreme constraints. Low bandwidth, low-cost devices, and \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/sarvam-audio-focuses-on-speech-recognition-beyond-transcription\"},\"data\":\"multilingual interfaces\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" are not edge cases. They are the norm. Products that survive these constraints tend to be resilient by design.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Distribution-first advantage\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India’s growth is increasingly coming from \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/10/tier-ii-iii-indian-cities-outshine-metros-hiring-surge-september-foundit-report\"},\"data\":\"tier-2 and tier-3 cities\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". Founders who understand local distribution, vernacular onboarding, and trust-building often outperform technically superior but culturally distant products. This is where Indian founders have a natural edge over global competitors.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Policy support is improving\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Government initiatives, especially in deep tech, have started extending tax benefits and regulatory support for longer periods. These moves aim to reduce early pressure on founders to relocate and make staying local more viable. The ecosystem is still maturing, but it is moving in the right direction.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The limitations of an India-only focus\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Lower valuations and capital gaps\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Despite improvements, funding depth in India still lags far behind global markets, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/video/indian-deep-tech-story\"},\"data\":\"particularly in deep tech. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"U.S. funding pools are significantly larger, which directly impacts valuations, hiring power, and long-term risk appetite. This is one reason many Indian founders eventually shift headquarters or operations abroad.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Regulatory and operational drag\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India’s fragmented compliance landscape often consumes founder time that could otherwise go into product innovation. Talent retention is also harder when global opportunities offer higher pay and exposure.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"For some startups, these frictions outweigh the benefits of domestic focus.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Airtel vs Jio: How India’s telecom market became a duopoly\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories2-1770188776323.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/02/airtel-jio-indias-telecom-market-duopoly\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The case for building for the world\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Higher revenue potential\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Global markets typically offer higher ARPU and clearer monetisation paths. Even a smaller user base can generate meaningful revenue, which changes how startups think about pricing, growth, and sustainability. This is especially attractive for SaaS, developer tools, and deep tech startups.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"India-first can still go global\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Interestingly, many products built for India’s constraints translate well globally. Digital public infrastructure like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/india-upi-transactions-how-indians-spent-saved-speculated-2025\"},\"data\":\"UPI \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"has already been exported to multiple countries via National Payments Corporation of India. Solving for low cost, low latency, and scale often creates globally competitive solutions. The key is intent. India-first does not have to mean India-only.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Public markets are opening up\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Growing appetite for tech listings in Indian public markets is reducing the pressure to relocate purely for exits. While still early, this trend gives founders more flexibility in where they build and list.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The challenges of going global early\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Credibility and competition\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Global markets are crowded. Indian startups entering these spaces must overcome perception gaps and compete with well-funded incumbents. Being cheaper is rarely enough. Founders need strong positioning, early proof points, and the ability to sell across cultures.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Selective capital environment\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"While Indian startups raised significant capital in recent years, investors are becoming more selective. Proven models, clear differentiation, and execution history matter more than ever. Global ambition without traction can quickly stall.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"How founders should think about the choice\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This is not a binary decision. It is a sequencing problem. Many successful founders:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Build and validate in India first\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Use India as a stress test for\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/glossary/what-product-market-fit\"},\"data\":\" product-market fit\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Expand globally once fundamentals are proven\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Others design for global markets from day one but leverage Indian talent and cost advantages in execution. What matters most is alignment between market choice, product design, and founder strengths.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The takeaway\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The Indian founder’s dilemma is not about nationalism versus ambition. It is about clarity. India rewards founders who understand distribution, patience, and constraint-driven innovation. Global markets reward those who can sell, differentiate, and scale fast. The mistake is drifting between the two without a deliberate strategy.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Build for India if your product thrives on complexity and volume. Build for the world if your value lies in depth and pricing power. Or do both, but in the right order.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"10th Feb 2026\",\"publishedDate\":\"February 10, 2026\",\"newReleased\":false}]},{\"id\":1975,\"name\":\"Just In\",\"slug\":\"just-in\",\"path\":\"/category/just-in\",\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true},\"stories\":[{\"id\":324454,\"title\":\"[Exclusive] Endiya Partners launches sports tournaments for India’s startup ecosystem\",\"slug\":\"endiya-partners-gopichand-academy-sports-initiative-startups\",\"type\":\"RICH\",\"subtitle\":\"Endiya Partners has teamed up with Pullela Gopichand Badminton Academy to launch the sports-led wellbeing movement for the startup ecosystem. Debuting in Bengaluru, Game On! will promote wellbeing, resilience, and leadership. \",\"publishedAt\":\"2025-04-30T06:51:53.136Z\",\"updatedAt\":\"2025-05-01T05:24:58.485Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Debolina Biswas\",\"username\":\"debolina-biswas-1\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/3fb20ae0-2dc9-11e9-af58-c17e6cc3d915/profile_image_1644999099601.jpg\",\"designation\":\"Lead, SMB Story \",\"path\":\"/author/debolina-biswas-1\"}],\"category\":{\"id\":1975,\"name\":\"Just In\",\"slug\":\"just-in\",\"path\":\"/category/just-in\"},\"excerpt\":\"Endiya Partners has teamed up with Pullela Gopichand Badminton Academy to launch the sports-led wellbeing movement for the startup ecosystem. 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These qualities are important in both entrepreneurship and sports. Whether you are building a startup or competing in a sport, a never-say-die attitude, the ability to work as a team, to learn from setbacks, and the desire to go the extra mile to achieve success is needed. \\n\\nThis is why many elite sportspersons often end up taking the entrepreneurial route later in their lives. Legends like Michael Jordan, David Beckham, Tony Hawk, Serena Williams, and Maria Sharapova have all ventured into the business world after a successful career in sports. Closer home, we have Anil Kumble with Dev Musco Lighting, Virat Kohli with One8 and Universal Sportbiz, and Yuvraj Singh with \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/socialstory/2022/05/cricketer-yuvraj-singh-youwecan-foundation-healthcare\"},\"data\":\"YouWeCan\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" and KOCA, among others. \\n\\n“Sports teaches you to perform under pressure, stay disciplined, and constantly improve—qualities every founder needs. Whether it’s a match, or a product launch, you’re adapting in real-time, reading your environment, and relying on your team. What matters the most is the mindset—the ability to show up every day, stay focused, and give your best effort, no matter the outcome,” says Pullela Gopichand, former Indian badminton player and Chief National Coach for the India National Badminton team, in an exclusive conversation with \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YS  Life\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". He is also a trustee board member of Endiya Partners. \\n\\nWith this in mind, early-stage Venture Capital firm Endiya Partners has teamed up with the Pullela Gopichand Badminton Academy to launch \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Game On!\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"—a first-of-its-kind sports tournament exclusively for the Indian startup ecosystem. The initiative aims to promote wellbeing, build resilience, and cultivate leadership within the ever-competitive startup ecosystem. \\n\\n“Consistency, what elite athletes refer to as ‘training mentality’, is everything in the early days of building a company,” says Sateesh Andra, Managing Director of Endiya Partners. Andra himself has previously played table tennis at a competitive level.\\n\\nThe \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Game On! \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"tournament will kick off in Bengaluru’s Lakshyan Academy of Sports on June 6 and 7, featuring badminton, table tennis, and box cricket. Talking about the selection of sports, Andra explains: “They’re inclusive, fast-paced, and familiar. They allow for a mix of competition and camaraderie. Most importantly, they reflect real startup dynamics—sharp focus, constant coordination, and quick decision-making. You can’t win alone.” \\n\\nFollowing its debut in Bengaluru, Endiya Partners will be organising tournaments a couple of times each year  in Mumbai and Delhi, with possible tournaments in Hyderabad and Chennai later in the year. The VC firm will be charging a nominal participation fee from startups. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Need of the hour\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Building a startup is intense. It involves putting in long hours in a high-pressure environment, with little room for recharging or the guarantee of success. \\n\\nOver the last five years, the intense pressure of building in a hyper-competitive landscape has taken a toll on many founders. 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Reports suggest that \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ys-life/stress-management-innergize-device-sound-therapy-wearable-market\"},\"data\":\"prolonged stress\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" can significantly impact one’s physical and mental health. \\n\\nA study by mental health startup YourDOST, titled ‘Emotional Wellbeing of Entrepreneurs 2024’, suggested that close to 31% of Indian entrepreneurs have imposter syndrome due to high pressure to perform well in early stages. \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/210/11718bd02d6d11e9aa979329348d4c3e/shutterstock1816718933-1669275429483.jpg\",\"caption\":\"\u003cp\u003eImage: Shutterstock\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"“Nobody knows the reason—is it stress, a sedentary lifestyle, or our genes? While we cannot pinpoint, we felt that it’d do good to get out of work and play in an informal setting,” says Andra.  \\n\\nEndiya Partners, which has invested in Cult.fit, Darwinbox, ekincare, Sig Tuple, and Sugar.fit, among others, believes in enabling the third-wave of Indian entrepreneurs—startups that build scalable products. However, “We have always believed that sustaining performance requires more than capital—it requires balance,” Andra says. \\n\\n“Healthier founders build stronger companies, and we see wellbeing as a long-term investment,” he adds. \\n\\nA study by \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.saybrook.edu/unbound/mental-health-benefits-playing-sports/\"},\"data\":\"Saybrook University\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" suggests that participating in sports significantly lowers anxiety and depression. \\n\\n“Athletes spend years preparing for moments that are over in minutes. Founders do the same in many ways…You win some, you lose some, but you show up and give your best. That mindset, showing up with focus, composure, and discipline is exactly what the operational grind of a startup demands. It’s training for the head and the heart,” Andra tells \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YS Life\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\\nBy encouraging physical activity, peer bonding, and emotional reset, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Game On!\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" aims to incorporate sustainable habits into the startup culture. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"A sharp player makes a sharp founder \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Recognising the challenges, several wellness companies in India offer programmes tailored specifically for startup founders, addressing physical and mental health challenges associated with the competitive landscape. \\n\\nFor instance, the \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ys-life/the-science-of-meditation-daaji-heartfulness\"},\"data\":\"Heartfulness\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Startup Forum and Retreat 2025 held at the Kanha Shanti Vanam in Hyderabad earlier this year, brought together entrepreneurs, founders, and industry stakeholders for a retreat, comprising keynotes, workshops, and wellness activities. It focused on fostering emotional resilience and encouraging a heart-centered approach to leadership. “It brought attention to mindfulness and reflection,” Andra says, and Endiya’s latest sporting initiative builds on that. \\n\\nSpeaking of what sets \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Game On!\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" apart from other existing programmes, he says, “It is one thing to talk about wellbeing, but it is another to see a founder step away from the desk without guilt, or a team make space for rest without seeing it as a lost time.”\\n\\nTalking from an investors’ point of view, Andra emphasises that a sporting event like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Game On!\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$68\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Game On!\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", it gives people in the ecosystem a space to connect beyond roles and goals. These moments may seem small, but they help people return with more focus, more balance and a deeper sense of purpose,” he concludes. \\n\"}}],\"timeLapsed\":\"30th Apr 2025\",\"publishedDate\":\"April 30, 2025\",\"newReleased\":false},{\"id\":324416,\"title\":\"Startup news and updates: Daily roundup (April 29, 2025)\",\"slug\":\"startup-news-and-updates-daily-roundup-april-29-2025\",\"type\":\"RICH\",\"subtitle\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. 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This eventually led to the creation of N Space Tech, a Hyderabad-based startup she co-founded with her husband Raghuram Kothamasu in 2020. \\n\\nThe company specialises in radio frequency subsystems, antennae, radar systems, and small satellites (CubeSats) that enable secure, seamless communication between space assets and Earth. What started as a two-member initiative has now grown into a 40-member team working on projects with ISRO, DRDO, BDL, BEL, NARL, and CDAC. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/04/how-n-space-tech-is-quietly-powering-indias-space-ambitions\"},\"data\":\"Read more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Latest news\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"OpenAI introduces shopping recommendations to ChatGPT search\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"﻿\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/04/openai-reverse-recent-gpt-4o-update-multiple-user-complaints\"},\"data\":\"OpenAI\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" ﻿has introduced a shopping-focused upgrade to its ChatGPT’s web search capabilities. The AI chatbot will now offer product recommendations with visual details, including images, pricing, reviews, and purchase links. The capability, delivered through the default GPT-4o model, is available globally across all tiers—including Pro, Plus, and Free, and users who access the platform without signing in.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/chatgpt-79022131920-1713432295187.jpg\",\"caption\":\"\u003cp\u003e\u003cspan style=\\\"background-color: rgb(255, 255, 255); color: rgb(51, 51, 51);\\\"\u003eThe AI chatbot will now offer product recommendations with visual details, including images, pricing, reviews, and purchase links.\u003c/span\u003e\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"“We're excited to announce we’ve launched several improvements to ChatGPT search, and today we’re starting to roll out a better shopping experience.We’re experimenting with making shopping simpler and faster to find, compare, and buy products in ChatGPT. Improved product results, Visual product details, pricing, and reviews, Direct links to buy. Product results are chosen independently and are not ads,” read the company’s post on X. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/04/openai-introduces-shopping-recommendations-to-chatgpt-search\"},\"data\":\"Read more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Funding news\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Metafin bags $10M in Series A funding round led by Vertex Ventures SEAI\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2024/12/green-financing-tools-solar-energy-india-renewable-energy-investment\"},\"data\":\"Solar financing\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" platform Metafin has raised $10 million in a Series A funding round led by Vertex Ventures Southeast Asia and India. The round, a mix of equity and debt, also saw participation from existing investors Prime Venture Partners and Varanium Capital, as well as financial institutions, including Northern Arc and AU Small Finance Bank. \\n\\nMetafin Co-founder Aditya Shah told \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" that the bulk of the funding raised was equity with a smaller debt component. The startup will use a major portion of the funds as growth capital to grow its book from about 3,500 installations to about 10,000 projects in the next 12 to 18 months. It will also divert a smaller portion of the fund to bolster its senior management team, and the remaining portion to grow the company’s tech stack. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/04/metafin-bags-10m-series-funding-round-vertex-ventures\"},\"data\":\"Read more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Edtech startup CollegeDekho gets Rs 40 Cr funding from Recur Club\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/04/jio-platforms-fully-fold-majority-owned-edtech-embibe-ril\"},\"data\":\"Edtech\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" startup CollegeDekho ﻿has raised a structured debt funding of Rs 40 crore from Recur Club﻿. This  investment will help the company accelerate its growth, promote technological innovation, and streamline operations for the upcoming admission season. \\n\\nFor the financial year 2023-24, CollegeDekho registered a of 32.3% rise in revenue from Rs 163 crore to Rs 215.6 crore. \\n\\nWith the funding from Recur Club, CollegeDekho plans to focus on product innovation and service quality. This will not only help its expansion in the edtech space but also strengthen its role as a guide for students and educational institutions. Read more \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/hindi/edtech-startup-collegedekho-raises-rs-40-crore-funding-from-recur-club\"},\"data\":\"here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"ekincare raises investment from MSD IDEA Studio Asia Pacific\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"ekincare, an AI-powered integrated digital health gateway, has raised an undisclosed investment led by global healthcare leader MSD (tradename of Merck \u0026 Co., Inc., Rahway, N.J., USA) through MSD IDEA Studio Asia Pacific, an initiative by the MSD Global Health Innovation Fund. \\n\\nThe round also saw participation from Ekincare’s existing investor, HealthQuad, a venture capital fund focused on healthcare innovation. \\n\\nThis investment round will empower ekincare to advance its mission of revolutionizing corporate primary and preventive healthcare through AI-driven, personalised Outpatient Department (OPD) solutions.\\n\\nWith this investment, ekincare aims to expand its cashless OPD network and enhance AI-powered analytics to drive better preventive care, chronic disease management, and employee wellness outcomes. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Scandalous Foods raises Rs 2 Cr in ongoing seed+ funding \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Scandalous Foods has secured Rs 2 crore in an ongoing seed+ funding round. The capital will be invested in expanding production capacity and strengthening its SME HoReCa (hotels, restaurants, and catering) distribution network, fuelling the company’s next phase of growth.\\n\\nWith 50% of the funds allocated to scaling production, Scandalous Foods is gearing up to meet its rising demand. The remaining 50% will  be focussed on expansion efforts, with 30% dedicated to building a robust SME HoReCa distribution network—targeting smaller restaurant chains with fewer than five outlets—and 20% directed towards online and offline marketing.\\n\\n\\\"This funding is a massive leap forward in our journey to make our sweets a staple in restaurants and catering menus across India. With bigger production, a stronger distribution network, and new products in the pipeline, we’re gearing up to bring our bold, delicious creations to even more people,\\\" said Sanket S, Co-founder of Scandalous Foods.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Primebook secures $2M in pre-Series A funding \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Primebook, an Android laptop brand, has secured $2 million in a pre-Series A fundraise involving a mix of equity and debt. The round saw participation from Inflection Point Ventures, Auxano Capital, and NexG Devices, along with high-net-worth individual investors such as Rikant Pittie, CEO and Co-founder, EaseMyTrip, and Bhavesh Gupta, former COO, Paytm. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Founded by Chitranshu Mahant and Aman Verma, Primebook combines hardware innovation with software intelligence to deliver smart, affordable, and student-centric laptops powered by its proprietary Android-based operating system, PrimeOS.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The funds will be deployed across R\u0026D and product innovation, brand development and awareness, revamping Primebook’s visual identity and messaging to align with Gen Z sensibilities. Primebook will launch a full-funnel digital campaign combining brand storytelling with performance marketing and platform-specific creative strategy across Instagram, YouTube, Google, Flipkart, and Amazon.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Other news\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"ZebPay appoints Ravi Karkara as head of business development \u0026 alliances\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Crypto asset exchange ZebPay has appointed Ravi Karkara as the head of business development and strategic alliances. With over 18 years of experience spanning banking, fintech, e-commerce, and crypto, Karkara joins ZebPay as the company aims to strengthen industry partnerships and stakeholder engagement across regulatory and ecosystem channels.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/f9bdfa20c75811ed9569e5d19beae38b/IMG202504119133528841-1745914465952.jpeg\",\"caption\":\"\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Karkara will be instrumental in leading ZebPay’s strategic engagement with global token issuers, protocol partners, and key policymakers, while spearheading new collaborations that fuel business growth and strengthen the company’s presence across the crypto and Web3 ecosystem. \\n\\nHe will drive ZebPay’s external engagement strategy, representing the company at leading global and national forums, building strategic alliances with crypto-native enterprises, and engaging with institutional and policy stakeholders to create a collaborative growth environment for the industry. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"C-CAMP AMR Challenge announces winners\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$69\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"CoinSwitch launches INR-based crypto futures\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/03/trump-crypto-picks-for-us\"},\"data\":\"Crypto\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" trading platform CoinSwitch has launched INR-based crypto futures, a new feature that enables futures trading directly in INR, eliminating the need for USDT conversion, making the overall trading experience more seamless and efficient.\\n\\nThis development stems from a key user insight that trading in INR is more intuitive and relatable for the Indian users compared to USDT, which is commonly used as the quote currency in the global markets, a statement from the company said. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The key features include real-time price mapping, position visibility, unified price view, and seamless toggle experience.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Razorpay unveils AI-enabled payment gateway\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Razorpay has launched its MCP (Model Context Protocol) Server for a Payment Gateway. This will enable a business’ AI assistants to connect easily with Razorpay infrastructure and initiate different payment services without relying on traditional APIs or dashboards.\\n\\nEarlier, payments were initiated and authorised by businesses using the Razorpay dashboard. Now, businesses can link their AI assistants directly to Razorpay’s infrastructure and initiate payments through AI (linked to Razorpay’s MCP server) instead of relying on the Razorpay dashboard. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Muthoot FinCorp launches new NCD issue\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Muthoot FinCorp Limited (MFL), the flagship company of the Muthoot Pappachan Group also known as Muthoot Blue, has announced the launch of the Tranche V series of secured and redeemable non-convertible debentures (NCDs) with a face value of Rs 1000 each, scheduled for issuance on April 29, 2025.\\n\\nThis offering is intended to support lending and financing activities, repay interest and principal on existing debt, and meet general corporate needs. Muthoot FinCorp aims to raise up to Rs 350 crore, within the approved shelf limit of Rs 2,000 crore.\\n\\nThe Tranche V issue comprises a base size of Rs 100 crore with a green shoe option of Rs 250 crore, aggregating up to Rs 350 crore. The NCDs offer effective annual yields ranging from 9.00% to 10.00% across multiple tenure options of 24, 36, 60, and 72 months.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"(This article will be updated with the latest news throughout the day.)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}}],\"timeLapsed\":\"29th Apr 2025\",\"publishedDate\":\"April 29, 2025\",\"newReleased\":false},{\"id\":322838,\"title\":\"Women's Day: PM Modi salutes 'Nari Shakti', hands over social media accounts to women achievers\",\"slug\":\"womens-day-pm-modi-nari-shakti-hands-over-social-media-women-achievers\",\"type\":\"RICH\",\"subtitle\":\"PM Modi reaffirmed his government's commitment to women's empowerment through various schemes and programmes.\",\"publishedAt\":\"2025-03-08T05:19:12.915Z\",\"updatedAt\":\"2025-03-08T07:55:46.418Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Debolina Biswas\",\"username\":\"debolina-biswas-1\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/3fb20ae0-2dc9-11e9-af58-c17e6cc3d915/profile_image_1644999099601.jpg\",\"designation\":\"Lead, SMB Story \",\"path\":\"/author/debolina-biswas-1\"}],\"category\":{\"id\":1975,\"name\":\"Just In\",\"slug\":\"just-in\",\"path\":\"/category/just-in\"},\"excerpt\":\"PM Modi reaffirmed his government's commitment to women's empowerment through various schemes and programmes.\",\"media\":\"https://images.yourstory.com/cs/4/211ccaf00e6d11e997fe8f165dce9bb1/Imagescch-1589297565068-1602854194297.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/4/211ccaf00e6d11e997fe8f165dce9bb1/Imagescch-1589297565068-1602854194297.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/4/211ccaf00e6d11e997fe8f165dce9bb1/Imagescch-1589297565068-1602854194297.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":2,\"reactions\":{\"contentId\":322838,\"commentCount\":0,\"likeCount\":265,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc33-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"general-news\",\"name\":\"General News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"International Women's day\",\"slug\":\"international-womens-day\",\"order\":0,\"path\":\"/tag/international-womens-day\"},{\"name\":\"women's day\",\"slug\":\"women's-day\",\"order\":1,\"path\":\"/tag/women's-day\"},{\"name\":\"prime minister narendra modi\",\"slug\":\"prime-minister-narendra-modi\",\"order\":2,\"path\":\"/tag/prime-minister-narendra-modi\"},{\"name\":\"Prime Minister of India Narendra Modi\",\"slug\":\"prime-minister-of-india-narendra-modi\",\"order\":3,\"path\":\"/tag/prime-minister-of-india-narendra-modi\"},{\"name\":\"Women Empowerment\",\"slug\":\"women-empowerment-\",\"order\":4,\"path\":\"/tag/women-empowerment-\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"PM Modi salutes 'Nari Shakti'\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/4/211ccaf00e6d11e997fe8f165dce9bb1/Imagescch-1589297565068-1602854194297.jpg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAgAEADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAIBCP/EABYQAQEBAAAAAAAAAAAAAAAAAAARAf/EABcBAQEBAQAAAAAAAAAAAAAAAAAEAQL/xAAVEQEBAAAAAAAAAAAAAAAAAAAAEf/aAAwDAQACEQMRAD8A5/pUlQLqqlZWUFUqaUFUqaUgmlTSuoxVKylINpusrKQVSppSD//Z\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"News Reports\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/herstory/2025/03/womens-day-pm-modi-nari-shakti-hands-over-social-media-women-achievers\",\"featured\":true,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Prime Minister Narendra Modi paid tribute to 'Nari Shakti' on International Women's Day on Saturday, March 8, reiterating that women achievers from various fields would be taking over his social media accounts for the day. He reaffirmed his government's commitment to women's empowerment through various \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/herstory/2025/03/women-led-startups-government-support\"},\"data\":\"schemes and programmes\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\\n\\\"We bow to our Nari Shakti on #WomensDay! Our government has always worked for \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/herstory/2025/03/working-mothers-double-burden-indian-womens-day-rpf-lady-constable-delhi\"},\"data\":\"empowering women\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", reflecting in our schemes and programmes. Today, as promised, my social media properties will be taken over by women who are making a mark in diverse fields,\\\" PM Modi said in a post on X (formerly Twitter).\\n\"}},{\"contentType\":\"tweet\",\"value\":{\"id\":\"1898204390387028330\",\"url\":\"https://x.com/narendramodi/status/1898204390387028330\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Chess Grandmaster Vaishali Rameshbabu, winner of Women's Grand Swiss Tournament 2023, addressed other women on PM Modi's social media account: \\\"Follow your dreams, no matter the hurdles. Your passion will power your success. 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My dream is that every woman in the village (Anantapur, Nalanda) stands on her own feet.\\\" \\n\\nWith the recent developments and announcement of the establishment of the Makhana Board, Devi added that she is planning to work in that space too. \\n\"}},{\"contentType\":\"tweet\",\"value\":{\"id\":\"1898229554033881142\",\"url\":\"https://x.com/narendramodi/status/1898229554033881142\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"More inspiring women are expected to share their inspiring stories and messages for the women of India through the day. \\n\\nThis is not the first time that women achievers are taking over the PM's social media accounts. On International Women's Day in 2020, PM Modi's social media accounts were operated by seven women achievers to inspire others.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"(With inputs from PTI)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"8th Mar 2025\",\"publishedDate\":\"March 08, 2025\",\"newReleased\":false},{\"id\":321186,\"title\":\"Startup news and updates: Daily roundup (January 21, 2025)\",\"slug\":\"startup-news-and-updates-daily-roundup-january-21\",\"type\":\"RICH\",\"subtitle\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. 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Compiled based on a survey of 400 respondents, including notable wealth creators from previous Hurun reports, the list estimates the combined value of companies led by these leaders at $10 trillion.\\n\\nThe list reveals that 57% of the leaders are first-generation entrepreneurs, 41% are professionals, and 2% are inheritors. Prominent first-generation leaders include Aneel Bhusri of Workday and Prem Watsa of Fairfax Financial Holdings. The youngest entrepreneur on the list is 27-year-old Tanay Tandon, Co-founder of healthtech company Commure.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"BHIM partners with Fintech Yatra to expand financial inclusion in India\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"BHIM, India’s flagship digital payments app powered by NPCI BHIM Services Limited (NBSL), has joined hands with The FinTech Yatra 2025 as a Principal Partner. The collaboration aims to accelerate the adoption of digital payments, enhance financial inclusion, and promote digital literacy across India. \\n\\nThe Fintech Yatra is a 10,000-kilometer road initiative designed to connect financial innovators with institutions and stakeholders in the ecosystem. Through this partnership, BHIM plans to train over 200 NGO representatives in a “train-the-trainer” model, empowering grassroots leaders to educate communities about digital payments.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Funding News\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"SamVed launches $50M fund for early-stage Indian tech startups\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"SamVed, a US-incorporated venture capital firm, has announced the launch of a $50 million fund to support early-stage tech startups in India. Led by individuals with background in prominent companies like LetsVenture, Bridgewater Associates, and Google, SamVed will primarily target startups in their early stages, with investments ranging from $80K–$120K, and will also provide larger investments from $250K–$1M for pre-Series A rounds. \\n\\nAccording to a statement from SamVed, with the Indian economy projected to reach the size of $10 trillion in the next decade, there will be an emergence of 400 million middle class population and 750 million aspirational people. \\n\\nThis VC believes it would support those startups which will address the gaps in areas of education, healthcare, finance, and lifestyle.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Bharat Value Fund raises Rs 1,250 Cr in first close of its third fund\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Bharat Value Fund on Tuesday raised Rs 1,250 crore as part of its first close of Bharat Value Fund (BVF) Series 3, the asset management firm’s third fund. Managed by The Wealth Company, formerly Pantomath Capital Management, the fund has set a target corpus of Rs 2,500 crore, including a green shoe option of Rs 1,000 crore.\\n\\nThe fund targets mid-market and high-growth enterprises, often rooted in Tier II and III cities, with revenue between Rs 300 crore and Rs 1,000 crore.\\n\\nAccording to BVF, this thesis allows the fund to structure exit strategies, including initial public offering, within 30-36 months after investment, while also offering paths such as private equity or mergers and acquisitions.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/NameImage24-1737352691489.jpg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Snabbit bags $5.5M in Series A funding \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Quick commerce has rushed into new categories, as quick service provider Snabbit bagged $5.5 million in a Series A funding round led by Elevation Capital. \\n\\nThe round also saw participation from existing investor Nexus Venture Partners along with angel investors like Meesho’s Vidit Aatrey and Sanjeev Barnwal, Unacademy's Gaurav Munjal, and Niraj Singhfrom Spinny. The funding will enable Snabbit to add more neighborhoods across Mumbai as well as make key hires across the team.\\n\\nThe funding will enable Snabbit to add more neighborhoods across Mumbai as well as make key hires across the team.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Chelvies Coffee secures $1M investment from Endurance Capital\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Chelvies Coffee, a specialty \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/swiggy-partners-blue-tokai-coffee-snacc-app\"},\"data\":\"coffee\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" and dining brand, has secured $1 million in funding from Endurance Capital, with an additional $500,000 in debt financing under consideration. The funds will drive the brand’s expansion to 30+ locations across major Indian cities by 2026 and enhance its supply chain and operations.\\n\\nIndia's cafe industry is projected to grow at a CAGR of 15-20% to reach $2.6-3.2 billion by 2028. The coffee café segment growth specifically is driven by evolving consumer preferences and increasing appreciation for premium coffee experiences.\\n\\n“We are redefining coffee shops from being merely casual spaces to becoming experience-driven destinations where customers feel at home while enjoying exceptional coffee and food. Since our launch, we have rigorously tested and perfected our concept through our presence in Delhi NCR and Ahmedabad. This funding comes right at a time when we are all set to scale aggressively and bring our unique offering to key markets across India,” said Dhruv Singh, Founder and CEO of Chelvies Coffee.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Postudio secures $1M pre-seed funding led by Audacity VC\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/from-data-to-decisions-empowering-smes-with-ai-cloud\"},\"data\":\"Cloud-based\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$6b\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"JoySpoon reaches ₹1.81 Cr funding led by Dishit Nathwani \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$6c\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Other News\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Dirtcube Interactive launches backend platform to empower game studios\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Dirtcube Interactive, a \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/krafton-boost-investment-first-party-production\"},\"data\":\"game-tech\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" studio based out of Navi Mumbai has announced the launch of Specter, a  backend platform designed to revolutionise the gaming ecosystem. This fully integrated solution combines all essential backend services such as player progression, game economy management, automated achievement and rewards systems, leaderboards, LiveOps, and real-money features into a unified platform that empowers developers and marketers to create immersive and scalable gaming experiences.\\n\\nSpecter’s USP lies in offering customisable backend services to meet the needs of the gaming industry.\\n\\n“While India’s gaming and esports industry is experiencing rapid growth, significant gaps persist in the game development ecosystem. Specter is designed to bridge these gaps by empowering creators across industries with the tools they need to make game development more accessible, efficient, and rewarding,” says Pravan Parikh, Co-Founder and Product Lead, Dirtcube Interactive LLP. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Skydo gets RBI Authorisation as Payment Aggregator-Cross Border entity\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Skydo Technologies, a cross-border payments company, has received in-principle authorisation from the Reserve Bank of India (RBI) to operate as a Payment Aggregator-Cross Border (PA-CB) entity. Skydo is among the first companies in the cross-border payments space to receive this authorisation.\\n\\nSkydo started operations in 2022 and currently serves over 12,000 exporters in India, processing over USD 250 million in annual export payments. \\n\\n“The RBI in-principle authorisation is a testament to our compliance-first culture, secure systems and robust risk controls”, said Awadhesh Ranjan, Head of Risk \u0026 Compliance at Skydo.\\n\\nSkydo partners with leading banks across the world and provides a comprehensive solution to manage their invoicing, payments and reconciliation. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"KRAFTON launches ‘programme to empower aspiring Esports athletes\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/krafton-boost-investment-first-party-production\"},\"data\":\"KRAFTON\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" India Esports bas announced the launch of its ‘Rising Star’ Programme, an initiative aimed at identifying and nurturing emerging esports talent across India. Applications for this programme are now live, offering aspiring Esports stars an opportunity to level up their skills and become the next big name in the industry. \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/f9bdfa20c75811ed9569e5d19beae38b/image0011-1737472318977.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The Rising Star Programme offers participants an opportunity to enhance their gaming and content creation skills, mentored by some of the best minds in the industry. It also places equal emphasis on mental well-being and balanced lifestyles, providing participants a strong foundation for long-term success in competitive Esports.\\n\\n\\\"Our mission goes beyond identifying talent; we aim to nurture a community of passionate players capable of elevating India’s esports landscape to global standards. Through grassroots development and opportunities, this programme aspires to strengthen the foundation of competitive gaming while inspiring a new generation of players and content creators,\\\" Karan Pathak, Associate Director of Esports at KRAFTON India. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"DigiHaat appoints Rahul Vij as COO\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"DigiHaat, a buyer app by Nirmit Bharat, and a fully owned subsidiary of ONDC Network, has appointed Rahul Vij as its new Chief Operating Officer (COO). \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/f9bdfa20c75811ed9569e5d19beae38b/RahulVijCOODigiHaat-1737472834021.jpeg\",\"caption\":\"\u003cp\u003eRahul Vij, COO, DigiHaat\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Vij brings over a decade of experience in driving organisational growth and efficiency. In leadership roles such as Vice President, Zonal Manager, and Marketing Manager with Brands like MagicPin, Reckitt, and \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/amazon-acquires-bnpl-startup-axio-amazon-pay\"},\"data\":\"Amazon\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" India, he has consistently delivered impactful strategies. \\n \\n“We warmly welcome Rahul in the company. He will play an integral role at DigiHaat in promoting a convenient and more accessible user experience for consumers,\\\" said Kirshan Agarwal, Director, DigiHaat.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Singularity AMC appoints Avnish Anand and Ajay Kumar in leadership roles\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$6d\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Dentalkart to add 100+ employees to its existing workforce\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2024/12/dentalkart-raises-85-crores-funding-online-dental-shopping-tooth\"},\"data\":\"Dentalkart\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", an online marketplace for dental supplies, has announced plans to expand its team by adding 100+ talented professionals across leadership and non-leadership roles by the end of March 2025. The announcement follows the company’s continued team expansion spree in 2024, onboarding 75 employees in Q3 and 62 employees in Q4. \\n\\nPresently, Dentalkart has a total headcount of 500+ employees and is actively hiring leaders in every department.\\n\\n“This continued team expansion exhibits our commitment to be a transformative force and also solidifies our leadership position in contributing to the dental industry's growth at a macro-level,” said Vikas Agarwal, CEO and Founder of Dentalkart.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Falcon joins NPCI Partner Program to drive next-gen credit card innovations\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Falcon, an innovator in banking technology, has joined the NPCI Partner Program (NPP). The collaboration aims at co-creating cutting-edge solutions that empower domestic banks with next-generation credit and payments infrastructure.\\n\\nAs part of the partnership, Falcon and NPCI will focus on co-creating transformative products, enabling joint go-to-market strategies, and driving innovation. These efforts aim to equip domestic banks with tools to redefine customer experiences and compete in a rapidly digitising financial landscape.\\n\\nFalcon’s suite of products underpins this partnership, including flagship offerings such as Portfolio Maximiser, Credit Card Stack and Credit Line on \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/npci-whatsapp-pay-phone-pe-gpay-payments-app\"},\"data\":\"UPI\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Stack. \\n\\nPriyanka Kanwar, Co-founder and CEO of Falcon, said, “NPCI has redefined what’s possible in fintech and built the infrastructure that powers India’s payments revolution. Together, we aim to help banks deliver credit products that not only meet today’s needs but anticipate tomorrow’s opportunities, preparing them for a $10 trillion economy.”\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"New Relic appoints Simon Lee as Senior VP and Managing Director, Asia-Pacific and Japan\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"New Relic, an Intelligent Observability company, has announced the appointment of Simon Lee as Senior Vice President and Managing Director of Asia-Pacific and Japan (APJ). \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/f9bdfa20c75811ed9569e5d19beae38b/SimonLee1-1737475057109.jpg\",\"caption\":\"\u003cp\u003eSimon Lee, Senior Vice President and Managing Director, Asia-Pacific and Japan, New Relic\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"With extensive leadership experience in the \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/draft-dpdp-rules-mumbai-startups-compliance-clarity-cross-border-data-transfers\"},\"data\":\"technology\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" sector, Lee has achieved significant growth for market-leading global companies throughout Asia Pacific. Prior to New Relic, Lee held the position as Vice President, Asia Pacific \u0026 Japan at Gigamon, as well as senior leadership positions at Oracle, Fluke Networks, SAP, and Seagate Technology. \\n\\n“The Asia-Pacific region is culturally diverse and highly customer-centric with endless potential for growth,” said New Relic Chief Revenue Officer Chris Jones. “The depth and breadth of experience Simon brings to our team will propel New Relic’s Asia-Pacific business to new heights as we continue to expand through scaling our high-performing teams, while delivering value to our customers.”\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"(This article will be updated with the latest news throughout the day.)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}}],\"timeLapsed\":\"22nd Jan 2025\",\"publishedDate\":\"January 22, 2025\",\"newReleased\":false}]},{\"id\":244,\"name\":\"Technology\",\"slug\":\"technology\",\"path\":\"/category/technology\",\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true},\"stories\":[{\"id\":336344,\"title\":\"NVIDIA’s Huang says world will have ‘billions of agents’ as AI boom lifts fiscal results\",\"slug\":\"nvidia-jensen-huang-world-billions-of-agents-ai-drives-q1-earnings\",\"type\":\"RICH\",\"subtitle\":\"NVIDIA reported a strong first quarter as its net income soared 211% year-on-year to $58.3 billion, and revenue rose 85% to $81.6 billion.\",\"publishedAt\":\"2026-05-21T05:21:55.455Z\",\"updatedAt\":\"2026-05-22T12:27:40.780Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Ishan Patra\",\"username\":\"ishan-patra\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/d99b1110-1169-11ed-9e63-f54395117598/google/profile_image_1774860800170.jpg\",\"designation\":null,\"path\":\"/author/ishan-patra\"}],\"category\":{\"id\":244,\"name\":\"Technology\",\"slug\":\"technology\",\"path\":\"/category/technology\"},\"excerpt\":\"NVIDIA reported a strong first quarter as its net income soared 211% year-on-year to $58.3 billion, and revenue rose 85% to $81.6 billion.\",\"media\":\"https://images.yourstory.com/cs/2/d99b1110116911ed9e63f54395117598/CopyofNewPPTTemplates--ishan-1779338206174.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/d99b1110116911ed9e63f54395117598/CopyofNewPPTTemplates--ishan-1779338206174.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/d99b1110116911ed9e63f54395117598/CopyofNewPPTTemplates--ishan-1779338206174.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":5,\"reactions\":{\"contentId\":336344,\"commentCount\":0,\"likeCount\":280,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ea520-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"business-and-tech-news\",\"name\":\"Business and Tech 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My sense is that the world is gonna have billions of agents,” the NVIDIA chief noted.\\n\\nFor the first quarter of fiscal 2027, ended April 26, 2026, the tech giant’s net income reached $58.3 billion, a 211% increase year-on-year. Revenue touched $81.6 billion, up 85% year-on-year, while data-centre revenue climbed to $75.2 billion, also a record.\\n\\nThe results show surging demand for AI infrastructure, particularly for the company’s Blackwell systems, which are increasingly being used to train and run advanced AI models.\\n\\nThe scale of the growth is striking even for NVIDIA, whose market value and influence have expanded rapidly since the launch of ChatGPT in late 2022 triggered a global race for \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/tag/artificial-intelligence\"},\"data\":\"AI\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" computing power.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Parabolic demand\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$6e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/04/microsoft-to-go-bigger-on-capex-as-ai-led-cloud-surges\"},\"data\":\"Microsoft\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/04/amazon-rides-ai-growth-wave-amid-india-ultra-fast-delivery-surge\"},\"data\":\"Amazon\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" and \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/04/alphabet-investment-strong-quarter-cloud-surges-on-ai-demand\"},\"data\":\"Google\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" remain major customers, NVIDIA increasingly sees growth coming from enterprises, industrial users and governments building their own AI systems.\\n\\n“The world is rebuilding computing for agentic AI and robotic physical AI. NVIDIA sits at the centre of these transitions,” Huang explained this broader transformation.\\n\\nThe company also stressed that \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/big-tech-ai-infra-capex-google-meta-amazon-microsoft\"},\"data\":\"AI infrastructure spending\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" could still be in its early stages. Kress said analysts now expect AI infrastructure expenditure to reach between $3 trillion and $4 trillion annually by the end of the decade.\\n\\nA major reason for investor optimism is NVIDIA’s effort to evolve beyond graphics processors into a full-stack AI infrastructure company. Alongside Blackwell GPUs, the company is pushing networking products, software, AI tools and now CPUs designed specifically for AI workloads.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Beyond GPUs\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$6f\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/05/tim-cook-over-the-moon-on-india-as-iphone-powers-apple-growth\"},\"data\":\"Supply constraints\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$70\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/jensen-huang\"},\"data\":\"Huang\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" said.\\n\\nAnd NVIDIA continues to sit at the centre of one of the fastest technology spending cycles in modern history.\\n\"}}],\"timeLapsed\":\"21st May 2026\",\"publishedDate\":\"May 21, 2026\",\"newReleased\":false},{\"id\":336336,\"title\":\"Mann+Hummel launches global tech centre in Karnataka\",\"slug\":\"mannhummel-launches-global-tech-centre-in-karnataka\",\"type\":\"RICH\",\"subtitle\":\"Mann+Hummel's new global technology centre in Tumkur, Karnataka, will leverage engineering expertise in India to enable faster time to market and deeper collaboration with customers worldwide. \",\"publishedAt\":\"2026-05-20T13:42:27.840Z\",\"updatedAt\":\"2026-05-20T13:42:28.159Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Team YS\",\"username\":\"webmaster\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/static/default-ys-image.jpg\",\"designation\":null,\"path\":\"/author/webmaster\"}],\"category\":{\"id\":244,\"name\":\"Technology\",\"slug\":\"technology\",\"path\":\"/category/technology\"},\"excerpt\":\"Mann+Hummel's new global technology centre in Tumkur, Karnataka, will leverage engineering expertise in India to enable faster time to market and deeper collaboration with customers worldwide. \",\"media\":\"https://images.yourstory.com/cs/120/220356402d6d11e9aa979329348d4c3e/Mann-FINAL-1779283334976.png\",\"thumbnail\":\"https://images.yourstory.com/cs/120/220356402d6d11e9aa979329348d4c3e/Mann-FINAL-1779283334976.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/120/220356402d6d11e9aa979329348d4c3e/Mann-FINAL-1779283334976.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":2,\"reactions\":{\"contentId\":336336,\"commentCount\":0,\"likeCount\":114,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ea520-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"business-and-tech-news\",\"name\":\"Business and Tech News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Just In\",\"slug\":\"just-in\",\"order\":0,\"path\":\"/tag/just-in\"},{\"name\":\"Mann Hummel\",\"slug\":\"mann-hummel\",\"order\":1,\"path\":\"/tag/mann-hummel\"},{\"name\":\"India technology centre\",\"slug\":\"india-technology-centre\",\"order\":2,\"path\":\"/tag/india-technology-centre\"},{\"name\":\"filtration technology\",\"slug\":\"filtration-technology\",\"order\":3,\"path\":\"/tag/filtration-technology\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"news story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"Mann+Hummel has been in India for 20 years\\n\\n\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/120/220356402d6d11e9aa979329348d4c3e/Mann-FINAL-1779283334976.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$71\"},\"webStoryUrl\":\"\",\"companies\":[{\"id\":\"3ea738e0-33d1-11eb-b2d0-f7085f28adbe\",\"name\":\"Bosch\",\"legalName\":null,\"slug\":\"bosch\",\"subtitle\":\"Robert Bosch GmbH, or Bosch, is a German multinational engineering and technology company headquartered in Gerlingen, near Stuttgart, Germany.\",\"website\":\"https://www.bosch.in/\",\"order\":0}],\"glossaryTerms\":[],\"articleType\":\"News Reports\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/enterprise-story/2026/05/mannhummel-launches-global-tech-centre-in-karnataka\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$72\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"“\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"For over 20 years, our Indian engineering team has been deeply embedded in our global product development. 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But AI is making it harder to ignore, and easier to fix, if you start in the right place.\\nIn a webinar hosted by \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"YourStory \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"in partnership with \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Freshworks\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Vish Mehta\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Staff Product Manager, and \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Reddy Ramprakash\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Solution Engineering Leader, shared practical strategies for modernizing IT service management. They focused on how growing organizations can enhance their processes without increasing chaos.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Your organization is ready to modernize—just not yet aware.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Poll1-1778839002449.JPG\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The opening poll set the tone for the session. Most attendees had already tried something with AI in their IT workflows, but meaningful adoption was still out of reach.\\nReddy opened with a reframe that landed early: readiness isn't about budget, tools, or timing. It shows up as friction. He outlined three signals that tell him an organization has crossed the threshold:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"list\":\"bullet\"},\"data\":\"Decisions are slowing down.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" The same data set produces different answers depending on which system you check.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"list\":\"bullet\"},\"data\":\"Frontline teams are doing \\\"glue work.\\\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" People are manually reconstructing context between systems that should be talking to each other.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"list\":\"bullet\"},\"data\":\"Growth is breaking the experience.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" A model that worked with 50 people simply can't hold at 500.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\\"If your best people are spending time stitching systems together, that's a modernization signal,\\\" Reddy said.\\nFor organizations still on the fence, his advice was direct: you don't have to rip and replace everything. Identify where friction is highest, consolidate where it makes sense, and apply automation to remove repetitive work. Modernization can start with simplification.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"AI is not the complexity. The wrong AI rollout is\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Poll2-1778839078736.JPG\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"A live poll during the session revealed that 56.8% of attendees named change management as their biggest barrier to scaling IT without growing their team. Not disconnected tools. Not setup costs. People.\\nVish's response was blunt: the harder problem in any ITSM modernization is never the technology.\\nHis prescription for driving real adoption rested on three principles:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"list\":\"ordered\",\"numberedPrefix\":\"1. \"},\"data\":\"AI has to feel assistive, not disruptive.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" If an employee prefers to work through email, forcing them onto a new channel creates a barrier at the exact moment you need them to trust the system. Let AI serve them where they already are.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"list\":\"ordered\",\"numberedPrefix\":\"2. \"},\"data\":\"Start with use cases where the impact is immediate and obvious.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" In most organizations, 60-70% of tickets are variations of the same request. Automating high-volume, repetitive work delivers visible ROI fast and builds the trust that makes broader adoption possible. Automating a complex edge case first is a mistake.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"list\":\"ordered\",\"numberedPrefix\":\"3. \"},\"data\":\"Transparency matters more than people expect.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" \\\"They don't need a black box. They need something they can work with,\\\" Vish said. If an employee cannot understand why AI gave a particular answer, they will not act on it.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Finally, leaders have to address the human anxiety directly. No technology rollout will substitute for a conversation about what AI actually means for people's roles.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Stop reporting activity. Start reporting impact\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Poll3-1778839148258.JPG\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The session's final poll was revealing: 51.9% of attendees said they know IT is delivering value but struggle to prove it upward. Another 29.6% said they track metrics that don't connect to business outcomes.\\nVish's answer was to shift from service-level agreements (SLA) to experience-level agreements (XLA). A CEO does not care that 99.9% of tickets met SLA. They care about what it took for an employee to get there.\\nFreshworks' own Global Cost of Complexity report found that tool switching costs organizations roughly 6.7 to 6.8 hours per employee per week. That is the kind of number that translates upward. So does the time saved when AI deflects high-volume tickets, or when a unified platform cuts the number of tools an employee has to navigate. \\\"Move away from reporting activity and start reporting on actual impact,\\\" Vish said. Time saved, productivity unlocked, processes accelerated across teams.\\nOn the question of consolidation before AI adoption, both speakers were aligned:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" don't use AI to manage the chaos between disparate systems.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Use it as an opportunity to eliminate the chaos. An AI layer sitting on top of fragmented data is still fragmented data.\\n\"}},{\"contentType\":\"youtube\",\"value\":{\"id\":\"exNuRIjIo44\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}}],\"timeLapsed\":\"15th May 2026\",\"publishedDate\":\"May 15, 2026\",\"newReleased\":false}]},{\"id\":224,\"name\":\"Business Ideas\",\"slug\":\"business-ideas\",\"path\":\"/category/business-ideas\",\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true},\"stories\":[{\"id\":333195,\"title\":\"The most boring businesses in India that quietly make crores\",\"slug\":\"boring-businesses-india-making-crores\",\"type\":\"RICH\",\"subtitle\":\"From scrap dealers to cleaning contracts, India’s most unexciting businesses are delivering predictable profits and long-term stability without chasing trends or headlines.\",\"publishedAt\":\"2026-01-19T07:33:07.056Z\",\"updatedAt\":\"2026-01-19T07:33:13.252Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Nucleus_AI\",\"username\":\"Nucleus_AI\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/images/undefined/nucleus-1677242056743.png\",\"designation\":null,\"path\":\"/author/Nucleus_AI\"}],\"category\":{\"id\":224,\"name\":\"Business Ideas\",\"slug\":\"business-ideas\",\"path\":\"/category/business-ideas\"},\"excerpt\":\"When we think of business success in India, our imagination often jumps to flashy tech startups, glamorous consumer brands, or disruptive innovations.\",\"media\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Image3pm1-1768807259365.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Image3pm1-1768807259365.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Image3pm1-1768807259365.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":3,\"reactions\":{\"contentId\":333195,\"commentCount\":0,\"likeCount\":263,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ea520-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"business-and-tech-news\",\"name\":\"Business and Tech News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"boring businesses\",\"slug\":\"boring-businesses\",\"order\":0,\"path\":\"/tag/boring-businesses\"},{\"name\":\"Indian Entrepreneurs\",\"slug\":\"indian-entrepreneurs\",\"order\":1,\"path\":\"/tag/indian-entrepreneurs\"},{\"name\":\"Business Ideas\",\"slug\":\"business-ideas\",\"order\":2,\"path\":\"/tag/business-ideas\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"Why boring businesses win in India\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Image3pm1-1768807259365.jpg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$75\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Analysis\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/01/boring-businesses-india-making-crores\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"When we think of business success in India, our imagination often jumps to flashy tech startups, glamorous consumer brands, or disruptive innovations. Yet, the real engine of consistent wealth in the Indian economy isn’t always exciting. Some of the most steady, recession-proof, and highly profitable ventures are those that might seem downright \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"boring\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" at first glance but quietly generate crores in revenue year after year. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"1. Scrap Collection \u0026 Recycling\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"At first thought, scrap collection doesn’t scream “fortune.” But India produces millions of tons of waste annually, including metal, plastic, and e-waste all of which have strong end-market demand from recycling plants and manufacturers. The margins in this sector can be surprisingly healthy, especially for operators who streamline collection and sorting. \\nWhy it makes money:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Constant supply of waste from factories, construction sites, and households\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Essential service with minimal glamour\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"High demand from domestic recyclers\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"2. Cloud Kitchens (Without a Dining Space)\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The explosion of food delivery platforms like Swiggy and Zomato has enabled a new breed of kitchen: delivery-only food businesses. These operations skip the expensive dining area and front-of-house staff, cutting costs dramatically while still turning out substantial profits. \\nBusiness snapshot:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Lower setup costs than traditional restaurants\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"High potential for volume sales\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Attractive margins in niche or popular cuisines\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"3. Commercial Cleaning \u0026 Facility Management\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Commercial cleaning services may lack the glamour of a luxury brand, but they are indispensable. Offices, factories, hospitals, malls, and schools all require regular cleaning, sanitization, and maintenance and are willing to pay for reliability and quality. \\nWhat makes it profitable:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Recurring contracts with stable clients\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Low technological barriers\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Essential service unaffected by trends\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"4. Waste Management \u0026 Sewage Services\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Taking trash off people’s hands is literally a business that cleans up. Waste management and related services — including municipal contracts for garbage collection and sewage maintenance are examples of boring infrastructure businesses that consistently generate revenue. Globally, waste services command steady cash flows because the need never goes away. \\nProfit drivers:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Government and corporate contracts\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Little competition due to regulatory complexity\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Long-term, recurring revenue\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"5. Industrial Components \u0026 Supplies\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Not glamourous, but massively profitable are businesses producing mundane industrial essentials, such as tags, labels, cables, wires, and small hardware components. One reported example from India describes a company that generates nearly ₹75 crore annually simply by making clothing tags — tiny fabric pieces most people never notice. \\nWhy it’s big business:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"B2B demand from manufacturing sectors\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Bulk, repeat orders\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Stable procurement cycles\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"6. EV Rentals \u0026 Logistics Support\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"A new twist on boring: electric vehicle rentals for delivery drivers and commuters. With demand from both businesses and individuals rising, rental fleets — particularly of EV bikes and autos are generating solid revenue. \\nHighlights:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Daily rentals add up fast with fleet scale\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Growing usage in urban delivery ecosystems\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why Boring = Profitable\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Business experts note that the sexiest businesses often deliver less profit than the mundane ones. Why? Because boring businesses solve everyday problems at scale and have predictable cash flows. They are less dependent on trends and more embedded in essential services or industrial supply chains. \\nKey takeaways:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Glamour doesn’t guarantee profit — stability does\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Essential services and industrial supply chains are wealth factories\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Many ventures quietly generate crores without ever going viral\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\nIn India’s dynamic economy, the boring backbone industries from recycling to cloud kitchens to cleaning services and industrial supplies quietly contribute huge value. They may not make headlines, but for entrepreneurs focused on steady cash flow and long-term growth, they represent some of the best opportunities to make crores without ever being glamorous. \\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"19th Jan 2026\",\"publishedDate\":\"January 19, 2026\",\"newReleased\":false},{\"id\":333137,\"title\":\"Biggest Companies That Were Born From Mistakes and Accidents\",\"slug\":\"global-companies-accidental-origins\",\"type\":\"RICH\",\"subtitle\":\"Some of the world’s biggest companies began as failed ideas or accidents. Here’s how unexpected mistakes turned into billion-dollar businesses.\",\"publishedAt\":\"2026-01-16T08:13:37.557Z\",\"updatedAt\":\"2026-01-16T08:31:12.509Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Nucleus_AI\",\"username\":\"Nucleus_AI\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/images/undefined/nucleus-1677242056743.png\",\"designation\":null,\"path\":\"/author/Nucleus_AI\"}],\"category\":{\"id\":224,\"name\":\"Business Ideas\",\"slug\":\"business-ideas\",\"path\":\"/category/business-ideas\"},\"excerpt\":\"Some of the world’s most influential companies were not born from perfect planning or flawless foresight. Instead, they emerged from errors\",\"media\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Imageswpu-1768551195044.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Imageswpu-1768551195044.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Imageswpu-1768551195044.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":333137,\"commentCount\":0,\"likeCount\":157,\"dislikeCount\":0,\"fbShareCount\":61,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":61},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc33-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"general-news\",\"name\":\"General News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Business Stories\",\"slug\":\"business-stories\",\"order\":0,\"path\":\"/tag/business-stories\"},{\"name\":\"Brand\",\"slug\":\"brand\",\"order\":1,\"path\":\"/tag/brand\"},{\"name\":\"Accidental Inventions\",\"slug\":\"accidental-inventions\",\"order\":2,\"path\":\"/tag/accidental-inventions\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"When Mistakes Turned Into Big Businesses\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Imageswpu-1768551195044.jpg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAgCAIAAAAt/+nTAAAACXBIWXMAAAsTAAALEwEAmpwYAAABDUlEQVR4nO2Uyw6DIBBF+f/f6wzdVOkGpp/R1AdQtQIDik1IzkYNek/ujOKl5AxaSMkAPYvga5UN84v7xHNC+ALkqCZAYYcvGeGFjhDg5WZpUJzMlkCP3vfwYGRmP4PA4SnTlVQToNYAtRGiiD1mLrFhUWSJ6dtEFMxXBFr77DpwBToWuS3JdT8LARi5qgDuC0zpmwC2BjB5hIb5A49qO2ACy7AS8M6EBDYygcd4ubhpH2XJGEeMgPsknAhGii16GAQqxA2Z9JGj9RGonhgyBLAJdBduQJ+FKS5wWnS9IRP/L8oReLAoJ2BmBHN4DhSApIm6vgDs+/gCN0sTgGoN6In/GSHtDtv0NQVSd/oNSJvG3ZU4aaQAAAAASUVORK5CYII=\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Analysis\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/01/global-companies-accidental-origins\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Some of the world’s most influential companies were not born from perfect planning or flawless foresight. Instead, they emerged from errors, failed experiments, or unintended outcomes. These stories challenge the popular myth that success always follows a straight line. In reality, many breakthroughs happen when people notice value in something that was never meant to work.\\n\\nHere are some of the biggest companies and products that began as accidents, yet went on to reshape industries.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"3M: A Failed Glue That Changed Office Work Forever\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The multinational conglomerate 3M was built on experimentation, but one of its most famous successes began as a failure.\\n\\nIn 1968, a 3M scientist was trying to develop a super-strong adhesive. Instead, he created a weak glue that stuck lightly and peeled off easily. For years, it was considered useless. The breakthrough came when another employee realised this “failed” adhesive could be used to create reusable bookmarks.\\n\\nThat idea evolved into Post-it Notes, now one of the most recognisable office products in the world. What began as a rejected experiment became a multi-billion-dollar product line and a symbol of everyday productivity.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"YouTube: A Dating Site That Nobody Wanted\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"When YouTube launched in 2005, it was not meant to be a video-sharing giant. Its founders initially designed it as a video-based dating platform, hoping users would upload clips introducing themselves.\\n\\nThe idea failed. People showed no interest in dating videos. However, users began uploading random clips instead—pets, events, jokes, and personal moments. The founders noticed this unexpected behaviour and pivoted quickly.\\n\\nThat accidental shift turned YouTube into the world’s largest video platform. Just over a year later, it was acquired by Google, cementing its place in internet history.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Slack: A Game That Never Took Off\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Today, Slack is a core workplace tool used by millions. But it started as an internal communication system built for a failed online game.\\n\\nThe company behind Slack was developing a multiplayer game that struggled to gain traction. While the game faltered, the team realised their internal chat tool was solving real communication problems more effectively than the product they were selling.\\n\\nThey abandoned the game, refined the tool, and launched Slack as a standalone product. What was once a side utility became a dominant force in workplace collaboration.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Coca-Cola: Medicine That Turned Into a Global Drink\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"One of the most recognisable brands in the world, Coca-Cola, began as a medicinal experiment.\\nIn 1886, pharmacist John Stith Pemberton created a syrup intended to treat headaches and fatigue. When mixed accidentally with carbonated water instead of plain water, the drink tasted better than expected. It was sold at soda fountains as a refreshing beverage rather than medicine.\\n\\nThe accidental combination transformed Coca-Cola into a cultural and commercial phenomenon, eventually becoming one of the most valuable brands in history.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Penicillin and the Birth of Modern Medicine\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Not all “companies” born by accident began as businesses. Some discoveries later became entire industries. In 1928, Alexander Fleming noticed that mould had contaminated one of his laboratory samples and killed the surrounding bacteria.\\n\\nInstead of discarding the sample, he studied it. That observation led to the discovery of penicillin, which later became the foundation of the modern antibiotic industry. Pharmaceutical giants and life-saving treatments followed, all rooted in a laboratory accident.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why Accidental Success Matters\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"These stories share a common thread: attention, curiosity, and flexibility. The mistake itself did not create success. The ability to recognise unexpected value did.\\n\\nIn many cases, the original idea failed completely. What mattered was the willingness to pause, observe user behaviour, or rethink assumptions. Companies that succeeded were not those that avoided mistakes, but those that learned from them faster than others.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Failure as a Starting Point\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"In hindsight, these accidents look inevitable. At the time, they were uncertain, risky, and often ignored. Yet they remind us that innovation rarely follows a clean blueprint.\\n\\nSome of the biggest companies in the world exist today not because everything went right, but because someone paid attention when something went wrong.\\n\"}}],\"timeLapsed\":\"16th Jan 2026\",\"publishedDate\":\"January 16, 2026\",\"newReleased\":false},{\"id\":329418,\"title\":\"5 Profitable small business ideas for new founders\",\"slug\":\"simple-profitable-business-ideas-india\",\"type\":\"RICH\",\"subtitle\":\"Are you young and ambitious? Check out these 5 profitable business ideas in India to earn quick cash!\",\"publishedAt\":\"2025-10-11T13:45:00.000Z\",\"updatedAt\":\"2025-10-11T13:45:00.706Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":224,\"name\":\"Business Ideas\",\"slug\":\"business-ideas\",\"path\":\"/category/business-ideas\"},\"excerpt\":\"Discover 5 simple and profitable business ideas in India that blend creativity, demand, and strong margins—perfect for aspiring entrepreneurs.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Innovationissayingnoto1000things-1759828189306.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Innovationissayingnoto1000things-1759828189306.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Innovationissayingnoto1000things-1759828189306.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":329418,\"commentCount\":0,\"likeCount\":183,\"dislikeCount\":0,\"fbShareCount\":6,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":6},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc3a-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"looking-for-business-ideas\",\"name\":\"Looking for Business Ideas\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"profitable business ideas\",\"slug\":\"profitable-business-ideas\",\"order\":0,\"path\":\"/tag/profitable-business-ideas\"},{\"name\":\"young entrepreneurs\",\"slug\":\"young-entrepreneurs\",\"order\":1,\"path\":\"/tag/young-entrepreneurs\"},{\"name\":\"Startup ideas\",\"slug\":\"startup-ideas\",\"order\":2,\"path\":\"/tag/startup-ideas\"},{\"name\":\"starting a business\",\"slug\":\"starting-a-business\",\"order\":3,\"path\":\"/tag/starting-a-business\"},{\"name\":\"Entrepreneurship\",\"slug\":\"Entrepreneurship-01\",\"order\":4,\"path\":\"/tag/Entrepreneurship-01\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"Side hustles that can grow into empires\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Innovationissayingnoto1000things-1759828189306.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAgCAIAAAAt/+nTAAAACXBIWXMAAB2HAAAdhwGP5fFlAAAA7ElEQVR4nO3V2w6DIBAEUJ6Y2f7/BzdY26SyKovC2koyr8CccAuIsSJsFhgTbgHgBYJCgHtRGj0JcMKMOCOxJkaAvjaOJR7B7AGaNLZ7sKr6BpRutxMAimcCmM/rNQBICVVXMK0kDcJugBbtZTYMAP9xB7BISwBMd3oDsPVWdARgG5MDutaVQ6QXICvtW1eMqvBDpUVLAriXkAHArY/QYxGWJo2lC0Bpw6pAUbEFgMvUNt6PZGvNWQPsdtVCBwB1zxtQOOw6AM6ZAMYxA8CxA7AdoZMezcq3Vax3oOAP6gp4rH0XOaD4E/UHfBhP4bW1d4M3yqUAAAAASUVORK5CYII=\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Features\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2025/09/simple-profitable-business-ideas-india\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"What separates a side hustle from a real business?\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"It’s not funding or getting viral, it’s the ability to spot everyday opportunities and package them into something people will pay for again and again.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"In a world where trends come and go faster than a social-media reel, entrepreneurs who focus on simple, scalable, and high-margin products often build lasting success. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"So, if you’re searching for your next venture, here are 5 \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/smbstory/start-small-business-ideas-low-investment-manufacturing-profitable-company\"},\"data\":\"profitable business ideas \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"that blend creativity and demand! \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"5 Simple business ideas for entrepreneurs in india\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Not-To-DoList7-1745865985520.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"1. Instant coffee pouches \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The global coffee craze isn’t slowing down, but not everyone wants to spend 5 minutes brewing a cup. Meet instant coffee pouches, the smarter, sleeker version of instant coffee. They dissolve instantly in hot water, come in travel-friendly sachets, and fit perfectly in the “on-the-go” lifestyle.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Why it works:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Low production and shipping costs mean strong profit margins.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Ideal for corporate gifting, hotels, and travel markets.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Endless potential for flavour innovation—hazelnut mocha, caramel roast, or local blends.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Pro tip: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Make sustainability your selling point. Use compostable sachets and recyclable packaging, and you’ll win eco-conscious customers too.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"2. Mini ice cream sticks\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Nothing triggers emotion like nostalgia, and mini ice cream sticks are a sweet way to tap into it. Small portions, playful packaging, and inventive flavours can make this a hit among kids and even adults.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Why it works:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Small-batch production keeps waste and risk low.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"High markup on \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/flash-sales-decoding-psychology-impulse-buying\"},\"data\":\"impulse buys \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"as people spend easily on treats.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Perfect for events, cafés, and local pop-ups.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Pro tip:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Launch “flavour discovery boxes”—packs with 6-8 mini sticks of exotic or seasonal flavours. It’s an easy way to encourage repeat purchases and social sharing.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"3. Customised return gifts\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Return gifts have evolved from mere formality to thoughtful gestures. From birthdays to corporate events, people now want personalised keepsakes that stand out. That’s your business opportunity.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Why it works:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Personalisation commands \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2020/09/pricing-strategies-services-business-pros-cons\"},\"data\":\"premium pricing\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Small, low-cost items like candles, coasters, or notebooks can be bundled beautifully.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Events mean repeat customers—weddings, baby showers, office parties, festivals.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Pro tip:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Offer an online design tool that lets customers build their own bundles—choose colours, names, and packaging. You print, pack, and ship. High perceived value, low inventory risk.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"10 Low-Cost Business Ideas with High-Profit Margins: Start Now!\",\"thumbnail\":\"https://images.yourstory.com/cs/2/96eabe90392211eb93f18319e8c07a74/Imagesz2o-1697791389804.jpg?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2023/10/low-cost-high-profit-business-ventures\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"4. Designer stationery\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Stationery has gone from practical to personal. Designer desk kits with aesthetic notebooks, pens, and organisers can turn everyday workspaces into creative corners. The right branding can make these feel like collectables rather than supplies.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Why it works:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"High demand among students, professionals, and creators.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Lightweight products = low shipping costs and easy storage.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Great for subscription or seasonal drops.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Pro tip:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Collaborate with local artists for limited-edition collections. A new design every month keeps the brand fresh and builds a loyal fanbase.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"5. Self-care boxes\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"As more people prioritise wellness, self-care gift boxes are becoming a staple. Filled with candles, bath salts, teas, and affirmation cards, they make the perfect \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/03/yerkes-dodson-law-stress-performance\"},\"data\":\"stress-relief \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"kit or thoughtful gift.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Why it works:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"High perceived value = generous margins.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Perfect for gifting seasons, events, and subscription models.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Easy to customise for niches—men’s self-care, teen wellness, or “Sunday reset” themes.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Pro tip:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Add a storytelling element. Include a short guide, or like a “five-minute unwind routine” to make your box more experiential and memorable.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Finding your perfect fit\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"All 5 of these \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/work-home-business-ideas-india-2025\"},\"data\":\"business ideas\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" can be profitable, but only if you align them with your strengths. Love design? Go with stationery or return gifts. Obsessed with food and flavour? Ice cream or coffee might be your arena. Passionate about wellness? The self-care box is calling your name.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Start lean, test your product with a small audience, and focus relentlessly on branding and packaging, because in today’s market, presentation is profit. All the best!\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"11th Oct 2025\",\"publishedDate\":\"October 11, 2025\",\"newReleased\":false},{\"id\":325933,\"title\":\"This Indian Tree Can Make You Richer Than Sugarcane or Wheat\",\"slug\":\"indian-tree-make-richer-sugarcane\",\"type\":\"RICH\",\"subtitle\":\"This miracle tree can earn you 4x more than wheat or sugarcane—yes, really.\\r\\nExplore how moringa farming or products could be your next big venture!\",\"publishedAt\":\"2025-06-12T08:48:03.453Z\",\"updatedAt\":\"2025-06-12T12:36:33.748Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Nucleus_AI\",\"username\":\"Nucleus_AI\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/images/undefined/nucleus-1677242056743.png\",\"designation\":null,\"path\":\"/author/Nucleus_AI\"}],\"category\":{\"id\":224,\"name\":\"Business Ideas\",\"slug\":\"business-ideas\",\"path\":\"/category/business-ideas\"},\"excerpt\":\"This miracle tree can earn you 4x more than wheat or sugarcane—yes, really.\\nExplore how moringa farming or products could be your next big venture!\",\"media\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Xpieder12-1749731778384.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Xpieder12-1749731778384.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Xpieder12-1749731778384.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":3,\"reactions\":{\"contentId\":325933,\"commentCount\":0,\"likeCount\":155,\"dislikeCount\":0,\"fbShareCount\":2,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":2},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"dba80449-a8d8-41e8-9f0d-c269d6e06bfc\",\"slug\":\"others\",\"name\":\"Others\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"moringa\",\"slug\":\"moringa\",\"order\":0,\"path\":\"/tag/moringa\"},{\"name\":\"Agriculture in India\",\"slug\":\"agriculture-in-india\",\"order\":1,\"path\":\"/tag/agriculture-in-india\"},{\"name\":\"export\",\"slug\":\"export\",\"order\":2,\"path\":\"/tag/export\"},{\"name\":\"agribusiness\",\"slug\":\"agribusiness\",\"order\":3,\"path\":\"/tag/agribusiness\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"This Indian Tree Can Make You Richer Than Sugarcane or Wheat\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Xpieder12-1749731778384.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$76\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Analysis\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2025/06/indian-tree-make-richer-sugarcane\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"What if one tree could earn you more than rice, wheat, or even sugarcane? Meet \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"moringa\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", also known as the “miracle tree.” Native to India and already powering a booming global wellness industry, moringa is being hailed as the next green gold for farmers and entrepreneurs alike.\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why Moringa is Called the Miracle Tree\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Moringa is a nutritional powerhouse. Its leaves contain seven times more vitamin C than oranges, 17 times more calcium than milk, and nine times more protein than yogurt. But the benefits don’t stop there. Every part of the plant—leaves, pods, seeds, and even roots—can be consumed or used in medicines, beauty products, and health supplements.\\n\\nMore importantly, the moringa tree is resilient. It grows quickly in semi-arid regions, requires minimal inputs, and thrives in poor soil. This makes it ideal for India’s climate—and a smart choice in an era of climate-smart agriculture.\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The Global Moringa Boom\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The global wellness market is embracing moringa with open arms. Valued at $9.5 billion in 2024, the moringa industry is projected to surpass $13 billion by 2029, with a compound annual growth rate (CAGR) of nearly 9%. Moringa leaf powder alone is expected to be worth $6 billion by 2025.\\n\\nThis growth is driven by increasing demand for plant-based superfoods, immunity boosters, and sustainable ingredients. From smoothies to serums, moringa is going mainstream across nutraceuticals, cosmetics, and functional foods.\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"India: The World’s Moringa Capital\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India produces over 80% of the world’s moringa supply. States like Tamil Nadu, Andhra Pradesh, Maharashtra, and Odisha lead the way in both cultivation and export. Major Indian brands such as Organic India and Saipro Biotech are already tapping into this green gold mine—selling everything from capsules and oils to moringa teas and face masks.\\n\\nGiven India’s agricultural base and wellness-export ambitions, the country is uniquely positioned to dominate this global trend.\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Real Farmers, Real Profits\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Take Carmon from Tamil Nadu. After 17 years of agricultural research, she turned a ₹9 lakh loan into a ₹1.75 crore business based on moringa. Her brand now sells moringa cookies, serums, and health capsules—with a profit margin of nearly 30%.\\n\\nThen there’s Mahadev More from Solapur, Maharashtra, who earns up to ₹10 lakh per acre annually through organic moringa exports. Or Kiran and Pardeep Mann in Haryana, who net over ₹7 lakh per acre by turning moringa leaves into high-margin powder.\\n\\nBy contrast, wheat and rice farmers typically earn ₹25,000–50,000 per acre per year. Even sugarcane peaks at ₹1 lakh per acre—only a fraction of what moringa can yield.\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"How You Can Get Started\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Farmers can begin by planting moringa on underutilized or marginal lands. With proper pruning and organic practices, leaves can be harvested every 45–60 days, allowing for multiple yield cycles each year.\\n\\nEntrepreneurs can take it further by investing in small-scale processing units to produce value-added products—powders, capsules, teas, oils, and cosmetics. Thanks to rising demand for wellness products post-COVID, moringa-based items are flying off shelves both in India and abroad.\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The Bottom Line\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Moringa isn’t just a superfood—it’s a super business opportunity. Whether you’re a farmer looking to multiply your income, a startup exploring the wellness space, or an investor betting on sustainable agriculture, this miracle tree offers a rare combination of nutritional, environmental, and financial rewards.\\n\\nIn a world increasingly turning to clean, green, and plant-based solutions, moringa might just be your ticket to a richer, healthier future.\\n\"}}],\"timeLapsed\":\"12th Jun 2025\",\"publishedDate\":\"June 12, 2025\",\"newReleased\":false}]},{\"id\":36,\"name\":\"Books\",\"slug\":\"books\",\"path\":\"/category/books\",\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true},\"stories\":[{\"id\":336014,\"title\":\"7 Books that perfectly mirror your unique personality type\",\"slug\":\"7-books-that-perfectly-mirror-your-unique-personality-type\",\"type\":\"RICH\",\"subtitle\":\"Discover 7 books that reflect different personality types, helping you understand yourself better through stories 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relatable.\",\"media\":\"https://images.yourstory.com/cs/wordpress/2017/06/1_5-small-aspects-people-judge-your-personality-with.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/wordpress/2017/06/1_5-small-aspects-people-judge-your-personality-with.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/wordpress/2017/06/1_5-small-aspects-people-judge-your-personality-with.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":336014,\"commentCount\":0,\"likeCount\":213,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc3c-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"personal-growth\",\"name\":\"Personal 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books\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/wordpress/2017/06/1_5-small-aspects-people-judge-your-personality-with.jpg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAgAEADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAQADBv/EABUQAQEAAAAAAAAAAAAAAAAAAAAB/8QAFwEBAQEBAAAAAAAAAAAAAAAAAAEFBv/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/AOKSTVc6KDQIqCAApooNgQKKDQIgQAopooP/2Q==\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[{\"id\":\"eb447ee0-4ddc-11ea-bd9c-65d1ddc3c11d\",\"name\":\"NASSCOM\",\"legalName\":null,\"slug\":\"nasscom\",\"subtitle\":\"Industry body\",\"website\":\"https://www.nasscom.in/\",\"order\":0}],\"glossaryTerms\":[],\"articleType\":\"Features\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/05/7-books-that-perfectly-mirror-your-unique-personality-type\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"There’s a strange, almost magical feeling when you read a book and think, \\\" This\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\" feels like me\\\".\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Not just in small ways, but deeply, almost uncomfortably accurate. The way a character thinks, reacts, overthinks, loves, avoids, and dreams, it mirrors something inside you that you may not have fully understood or even acknowledged before.\\nBooks have always been more than stories. They are reflections. Sometimes, they show you who you are. Other times, they reveal who you’re becoming. \\nHere are 7 books that reflect different personality types, books that might just feel like they were written with you in mind.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"7 books that reflect various personality types\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"1. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Tomorrow, and Tomorrow, and Tomorrow\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\" — The Deep Thinker\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you constantly reflect on choices, relationships, creativity, and the meaning behind people’s actions, this book may feel surprisingly personal.\\nDeep thinkers often live in layers. They replay conversations, analyse emotions, and search for meaning in ordinary moments. Written by Gabrielle Zevin, this novel explores friendship, ambition, identity, loneliness, and the complicated ways people love and misunderstand each other over time.\\nWhat makes it resonate is its emotional complexity. The characters are imperfect, thoughtful, and deeply human. You may find yourself pausing often, not because the story is slow, but because it quietly mirrors the emotional depth you carry within yourself.\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"2. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Yellowface\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\" — The Ambitious Observer\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you constantly notice competition, power dynamics, validation, and the pressure to succeed, this book will feel uncomfortably relevant.\\nAmbitious people often wrestle with comparison. They want success but quietly question the systems around achievement and recognition. In this sharp, layered novel, R. F. Kuang explores ambition, insecurity, identity, and what people are willing to do to stay relevant.\\nThe story feels especially powerful for readers who often think deeply about success, reputation, and the hidden emotional cost of chasing recognition.\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"3. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Before the Coffee Gets Cold\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\" — The Nostalgic Soul\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you replay old memories, think about missed chances, or wonder how life could have unfolded differently, this book may feel deeply personal.\\nNostalgic personalities often live between \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2017/08/why-you-should-keep-a-gratitude-journal\"},\"data\":\"gratitude\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" and longing. They appreciate meaningful moments but sometimes struggle to let go of the past. Through interconnected stories in a quiet café where customers can briefly revisit moments in time, Toshikazu Kawaguchi explores regret, forgiveness, and emotional closure.\\nThe book feels comforting rather than heavy, like a reminder that healing sometimes begins with acceptance.\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"4. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Convenience Store Woman\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\" — The Quiet Outsider\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you have ever felt different, misunderstood, or disconnected from society’s expectations, this story may feel like recognition.\\nQuiet observers often feel pressure to fit into boxes that never quite feel right. Written by Sayaka Murata, this novel follows a woman who feels most comfortable working in a convenience store while struggling with society’s expectations of what life \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"should\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" look like.\\nWhat makes this book powerful is how gently it questions normality. It feels validating for anyone who has ever wondered whether they are “falling behind” simply because their path looks different.\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"5. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Big Magic\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\" — The Creative Mind\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If your mind is full of ideas, unfinished projects, and quiet dreams you are afraid to pursue, this book will resonate deeply.\\nCreative personalities often struggle with fear, perfectionism, and \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/02/win-inner-battle-life\"},\"data\":\"self-doubt\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". In \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Big Magic\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Elizabeth Gilbert explores creativity in a way that feels encouraging rather than intimidating.\\nInstead of pushing productivity, the book gently asks: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"What would happen if you created without fear?\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" For dreamers and creators, that question alone feels transformative.\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"6. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Piranesi\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\" — The Quiet Imaginative\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you enjoy solitude, rich inner worlds, and seeing beauty in small details, this book may feel strangely comforting.\\nQuiet imaginative people often have vivid internal lives that others rarely understand. Written by Susanna Clarke, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Piranesi\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" feels mysterious, introspective, and emotionally subtle.\\nThe reading experience itself feels immersive, less like following a plot and more like quietly wandering through thoughts and wonder.\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"The psychology behind why we re-read certain books\",\"thumbnail\":\"https://images.yourstory.com/cs/2/ba6b0930e8cd11edbf1c2f9de7fdeb77/resumedesign2-1765390149123.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/05/psychology-behind-why-we-reread-books\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"7. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"The Midnight Library\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\" — The Questioner\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you constantly wonder \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"“What if?”\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" and think about alternate versions of your life, this book may stay with you long after finishing it.\\nQuestioners often replay decisions and imagine different futures. 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Your fears, ambitions, emotional patterns, quiet strengths, or the questions you carry but rarely say aloud.\\nAnd sometimes, the reason a story stays with you has less to do with the plot and more to do with recognition. It feels familiar. Personal. 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Familiarity creates emotional comfort\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"One of the strongest psychological reasons behind re-reading is comfort. When you return to a familiar book, there’s no uncertainty. You already know what to expect, which creates a sense of emotional safety.\\nIn stressful or overwhelming phases of life, people often seek predictability. A known story becomes a space where your mind can rest. It’s similar to rewatching a favourite film; the familiarity itself becomes soothing.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"2. Your perspective changes over time\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"You are not the same person you were when you first read a book. Your experiences, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/04/5-books-teach-move-forward-\"},\"data\":\"struggles\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", and growth reshape how you interpret words.\\nA line that once felt simple may suddenly feel profound. A character you once ignored may now feel relatable. This is because meaning is not only in the text, it’s in the reader. Re-reading allows you to rediscover the same content through a new lens.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"3. Deeper understanding with each read\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The first time you read a book, your focus is often on understanding the storyline or the main idea. But when you re-read, your mind is free to notice details you previously missed, subtle messages, hidden patterns, and deeper insights.\\nThis is especially true for books like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"The Alchemist\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" by Paulo Coelho or \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"The Power of Now\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" by Eckhart Tolle, where meaning often unfolds gradually. Each reading adds another layer of understanding.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"4. Nostalgia and emotional memory\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Books are often tied to specific moments in life. A novel you read during school, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/best-self-help-books-2026\"},\"data\":\"a self-help book\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" during a difficult phase, or a story that comforted you during loneliness, all carry emotional memory. Re-reading becomes a way to reconnect with that version of yourself. It’s not just about the book; it’s about the time, the emotions, and the memories attached to it.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"5. Seeking clarity in different phases of life\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Sometimes, you return to a book not because you forgot it, but because you need it again. A book about purpose might feel irrelevant at one stage but deeply meaningful at another. A lesson you once overlooked might suddenly feel urgent. Re-reading becomes a way of searching for answers you weren’t ready to receive before.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"6. Reinforcing identity and beliefs\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Certain books align closely with your values, beliefs, or identity. Re-reading them reinforces what you stand for and what matters to you.\\nIt’s a way of grounding yourself. When life feels uncertain, returning to ideas that resonate with you can \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/books-clarity-purpose-year\"},\"data\":\"restore clarity \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"and direction.\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Feeling stuck? 5 books that feel like a true wake-up call\",\"thumbnail\":\"https://images.yourstory.com/cs/2/ba6b0930e8cd11edbf1c2f9de7fdeb77/Whensomethingisimportantenoughyoudoiteveniftheoddsarenotinyourfavor-1736927341135.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/04/5-powerful-books-true-awakening\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"7. The joy of slow reading in a fast world\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"In a culture driven by speed, finishing more books, consuming more content, re-reading is an act of slowing down. It allows you to experience a book without urgency.\\nYou’re not reading to finish, you’re reading to feel, reflect, and absorb. That shift in intention itself becomes deeply fulfilling.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Final Thoughts\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Re-reading is not about going backwards; it’s about going deeper. It’s a reminder that stories are not static, and neither are you. The same words can carry different meanings depending on who you are when you read them.\\nPsychologically, it reflects comfort, curiosity, growth, and self-awareness. Emotionally, it reconnects you with parts of yourself you may have forgotten. Intellectually, it sharpens your understanding in ways a first reading never can.\\nSo the next time you feel drawn to a book you’ve already read, don’t question it. There’s a reason it’s calling you again. And perhaps, this time, it has something new to say.\\n\\n\"}}],\"timeLapsed\":\"25th May 2026\",\"publishedDate\":\"May 25, 2026\",\"newReleased\":true},{\"id\":335938,\"title\":\"Why reading a 500-page book is easier than you think\\r\\n\",\"slug\":\"reading-500-page-classic-book\",\"type\":\"RICH\",\"subtitle\":\"Think long books are intimidating? 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The moment you see 500 pages, your mind quietly says, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"“This will take forever.”\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" And so, you postpone it. Days turn into weeks, weeks into months—and that one book remains untouched on your shelf.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"But what if the problem isn’t the length of the book—but the way we approach it?\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"A 500-page \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/06/7-classic-books-read-lifetime\"},\"data\":\"classic\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" is not meant to be rushed or feared. It’s meant to be experienced. 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Never outshine the master\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"One of the most common mistakes people make is trying to prove their brilliance too early, especially in front of authority figures.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"While it may seem like confidence, it can often be perceived as a threat. People in power value loyalty and respect more than competition. Learning to make others feel secure in their position can actually help you rise faster.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"2. Never put too much trust in friends, learn to use enemies\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Trusting blindly can lead to disappointment.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Friends may act based on emotions, jealousy, or personal interests. On the other hand, former rivals or “enemies” often have more to prove, making them more reliable in certain situations.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This lesson is not about becoming distrustful—it’s about being aware.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"3. Conceal your intentions\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Revealing everything too soon can weaken your position.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"When people know your plans, they may resist, manipulate, or interfere. Keeping your intentions private allows you to move strategically and avoid unnecessary obstacles.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Silence, in many cases, is a form of power.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"4. Always say less than necessary\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"People who speak too much often reveal more than they should.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Being concise creates mystery and control. It makes your words carry more weight and reduces the chances of saying something that can be used against you.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"In many situations, what you don’t say matters more than what you do.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"5. 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People make judgments quickly, and those judgments influence opportunities, trust, and relationships.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Protecting your reputation requires consistency, awareness, and careful \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2023/06/art-decision-making\"},\"data\":\"decision-making\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"6. Court attention at all costs\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Invisibility can be a disadvantage.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"No matter how talented you are, if people don’t notice you, your impact remains limited. Drawing attention—strategically and positively—helps you stay relevant and influential.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"However, the key lies in controlling the type of attention you attract.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"7. Get others to do the work for you, but always take the credit\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This lesson highlights the importance of leverage.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2024/02/top-10-habits-successful-people\"},\"data\":\"Successful individuals\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" often build systems and teams that work for them. They delegate effectively while ensuring they remain at the center of recognition.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"It’s not about exploitation—it’s about understanding how to scale effort.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"8. Make other people come to you\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Instead of constantly chasing opportunities or people, position yourself in a way that attracts them.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"When others come to you, you hold more control in the interaction. This shift in dynamic can change negotiations, relationships, and outcomes.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"9. Win through your actions, never through argument\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Arguments rarely change minds—they often create resistance.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Actions, on the other hand, speak louder and are harder to dispute. Demonstrating results is far more powerful than trying to convince someone with words.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"10. 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While empathy is important, constant exposure to negativity can hold you back.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Choosing your environment wisely is a strategic decision.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Final Thoughts\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"The\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"48 Laws of Power\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" is not a comfortable read—and that’s exactly its strength. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2024/04/daily-laws-life-lessons-robert-greene\"},\"data\":\"Robert Greene\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" presents a version of reality that many prefer to ignore, but often encounter in real life.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"These lessons are not about manipulation—they are about awareness. 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Along with the TVC, BharatPe is also running a high-decibel 360-degree campaign across TV, OTT, and digital media platforms.\\n\\nCrafted to showcase the passion of small offline businesses, the TVC shares the stories of six small business owners and highlights how they fulfilled their dreams with resilience, innovative thinking, and hard work. The film also reiterates the trust BharatPe has in the high growth potential of offline merchants and positions it as an enabler in their growth stories.\\n\"}},{\"contentType\":\"html\",\"value\":{\"html\":\"\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/WJVoAZDJEbU\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\\" allowfullscreen\u003e\u003c/iframe\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Speaking about the launch of the campaign,\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Parth Joshi\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Chief Marketing Officer, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://bharatpe.com/\"},\"data\":\"BharatPe\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", said, “Bharat stands for the relentless spirit of millions of small businesses, their can-do attitude and passion to build the new India. 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\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://atonsolar.in/\"},\"data\":\"Aton Solar\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", said, “The Low availability of workers and transportation vehicles and rising prices of fuel have led to reduced profits, unequal demand across various sectors, and disrupted supply, which has made it difficult to do the business in these times”.\\n\\nAccording to him, the Indian manufacturing industry has always been a labour-oriented one with limited mechanisation. 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Others experienced dramatic drops in demand, which put extreme pressure on them to cut operational costs. Every major manufacturer has experienced disruptions.”\\n\\nAs the panelists explained how they coped with supply chain disruptions in their own companies, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://www.linkedin.com/in/satwik-priyadarshi/\"},\"data\":\"Satwik Priyadarshi\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Founder, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://www.dentratech.com/\"},\"data\":\"FormFab Innovations \u0026 Asvin Tech\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", said, “We used to source finished components and raw materials from our vendors from Japan, the USA, and Spain. Now we are only procuring from Indian vendors based out of Pune and Chennai. We managed to onboard them by adding an in-house post-processing-cum-finishing facility. This has made our supply chain more local and antifragile.”\\n\\nAs the conversation shifted towards the need for digital solutions to address the immediate needs of SMBs, the panelists agreed that cloud-based technology adoption will be the new normal for SMBs in manufacturing.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\" https://www.linkedin.com/in/nitintops/\"},\"data\":\"Nitin Seth\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Vice Chairman, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"http://www.tops.in/\"},\"data\":\"G.D. Foods Mfg. (India) Pvt. Ltd\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", said, “It would be easy to generalise that technology has helped businesses to carry on working. With staff forced to work from home, cloud technology has enabled them to securely connect to the network through their home broadband and with their own device.”\\n\\nAs the session ended, the panelists noted that these IT solutions, hosted on the cloud, need to be intuitive and easy to use.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://www.linkedin.com/in/apoorva-shah-b34150139/?originalSubdomain=in\"},\"data\":\"Apoorva Shah\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Co-founder, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://www.hostecindia.com/\"},\"data\":\"Hostec Hospitality\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", said, “At times, non-tech founders and business owners get carried away by the constantly evolving tech developments. 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From the manufacturing of vaccines in unprecedented turnaround times to enabling access to healthcare in a contactless manner, the healthcare sector was compelled to innovate and reboot like never before.\",\"media\":\"https://images.yourstory.com/cs/2/2d86ed30b28211e8b2e7114aea10c711/Imagegj1a-1616495008712.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/2d86ed30b28211e8b2e7114aea10c711/Image11-1616502146137.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/2d86ed30b28211e8b2e7114aea10c711/Image11-1616502146137.png\",\"brandSpotlight\":null,\"removeAds\":false,\"curatedCategories\":[],\"sponsoredStory\":false,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":196083,\"commentCount\":0,\"likeCount\":103,\"dislikeCount\":0,\"fbShareCount\":32,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":32},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc31-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"event-announcements\",\"name\":\"Event Announcements\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"healthcare\",\"slug\":\"healthcare\",\"order\":0,\"path\":\"/tag/healthcare\"},{\"name\":\"SMB\",\"slug\":\"smb\",\"order\":1,\"path\":\"/tag/smb\"},{\"name\":\"artificial intelligence\",\"slug\":\"artificial-intelligence\",\"order\":2,\"path\":\"/tag/artificial-intelligence\"},{\"name\":\"Cloud Technology\",\"slug\":\"cloud-technology\",\"order\":3,\"path\":\"/tag/cloud-technology\"},{\"name\":\"Health technology\",\"slug\":\"health-technology\",\"order\":4,\"path\":\"/tag/health-technology\"}],\"contentType\":\"\",\"storySchemaType\":\"\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/2d86ed30b28211e8b2e7114aea10c711/Image11-1616502146137.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$7d\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[{\"id\":\"f786adf0-49ad-11ea-9d16-1d5670264b7a\",\"name\":\"WhatsApp\",\"legalName\":null,\"slug\":\"whatsapp\",\"subtitle\":\"Cross platform Instant messaging platform (Acquired By Facebook)\",\"website\":\"https://www.whatsapp.com/\",\"order\":0}],\"glossaryTerms\":[],\"articleType\":\"Announcement\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":2,\"videoCount\":0,\"companyConnectCount\":1},\"companyBlots\":[{\"id\":\"f786adf0-49ad-11ea-9d16-1d5670264b7a\",\"name\":\"WhatsApp\"}],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2021/03/smb-week-covid-19-catalysed-efforts-build-stronger-healthcare-ecosystem\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India’s healthcare sector saw major disruptions in the wake of the coronavirus pandemic. From the manufacturing of vaccines in unprecedented turnaround times to enabling access to healthcare in a contactless manner, the healthcare sector was compelled to innovate and reboot like never before.\\n\\nTo discuss how the sector has evolved in the last one year, SMBStory and cloud partner Amazon Internet Services Private Limited (AISPL) hosted a \"}},{\"contentType\":\"text\",\"value\":{\"id\":\"f786adf0-49ad-11ea-9d16-1d5670264b7a\",\"data\":\"WhatsApp\",\"format\":{}}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"chat session as part of ‘SMB week - Converse, Combat, Conquer’.\\n\\nIn the second session, held on March 17, industry leaders from the healthcare sector came together to discuss the disruptions and trends in the Indian healthcare industry and how small and medium businesses (SMBs) operating in this space can leverage prevailing trends to stay ahead of the curve.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/2d86ed30b28211e8b2e7114aea10c711/Imagedvxa-1616502201493.jpg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Trends emerging from the pandemic\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"All panellists agreed that the dealing with the pandemic showed the importance of having a strong healthcare ecosystem in the country. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\" https://www.linkedin.com/in/meenashah83/\"},\"data\":\"Meena Shah\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Co-Founder of iView Labs, noted that the coronavirus pandemic has brought to light that India’s healthcare infrastructure needs to improve in the following pillars — diagnostics, care, distribution, and insurance.\\n\\nApart from the lessons learnt, the panellists also discussed some paramount trends that emerged from the events that unfolded last year.\\n\\nOne of the most basic and strongest trends is the rise in telehealth or virtual consultations. According to Diksha Chabbra, Founder of Dikshachabbra.com, home services will remain an important part of Indian healthcare ecosystem even in the coming times.\\n\\nShe further added that just like other industries, healthcare and fitness industries have also completely, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"“switched their business models to online services by providing effective solutions within the safe environment of their four walls.”\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" In what has come to be known as the new normal, the way healthcare workers and patients interact has also changed.\\n\\nThe way India rose up to the occasion and manufactured vaccines not just to meet domestic demand, but also export to other countries proved that the healthcare ecosystem was the flag-bearer of the ‘Aatmanirbhar Bharat’ campaign.\\n\\nThis has also paved the way for tremendous breakthroughs in the disease and diagnostic space through research and investment, said \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\" https://www.linkedin.com/company/loop-health/\"},\"data\":\"Shami Raj\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Head of Product and Design, LoopHealth.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"“The focus has moved from curing diseases to disease prevention,” pointed out \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://www.linkedin.com/in/drarikabansal/\"},\"data\":\"Dr. Arika Bansal\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\", Co-Founder, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://eugenix.in/\"},\"data\":\"Eugenix Hair Sciences\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\".\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Technology to the rescue\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The panelists also concurred that how organisations will adopt and implement technology will largely determine the survival of SMBs operating in the healthcare space.\\n\\nTechnologies like cloud computing, data science, integrations, artificial intelligence, machine learning etc, will enable companies to provide more personalised services.\\n\\nFurthermore, the panellists highlighted that companies will have to ensure that their operations and delivery models are working efficiently and productively. And this why technology is so important as it will help them stay on top of their game. They agreed that cloud computing emerged as one of the clear winners.\\n\\nSpeaking from personal experience, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\" https://www.linkedin.com/in/diksha-chhabra-850661a9\"},\"data\":\"Diksha\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" said, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"“Cloud computing has helped our startup in the space of storage and sharing the database in a great way.”\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"“We use multiple data points to come up with what kind of health care services we need to build and utilise cloud infrastructure to enable this,”\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" said Shami. He also said that technology also helped the engineering teams of the company build complex solutions in a really smooth manner.\\n\\nThe benefits of implementing this technology don’t end there.\\n\\nShami further elaborated, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"“A great data infrastructure that combines different data sources will enable businesses to bring in intelligence to their decision making, which will help their patients.”\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"A bright future ahead\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"While it is true that COVID-19 changed the way we live for the foreseeable future, it has awakened the world, including India, to the importance of a strong healthcare ecosystem.\\n\\nMeena says that moving forward, the whole focus of the ecosystem should be on making life easier for patients and their families. 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Jain is busy packing for her trip to Cannes on the day of the interview. She’s excited, stressed, and worried that things aren't going according to plan. But she also wants her audience, over 83,000 followers on Instagram and 1.6 million subscribers on YouTube, to know every bit about it. Not just the red-carpet finished look, but also the chaos behind it.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/4/8e7cc4102d6c11e9aa979329348d4c3e/Image4NiharikaJainniharikajain-1778748822775.jpeg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n“My whole identity as an influencer has been very authentic. People know me as the girl next door, someone they can relate to. On the internet, people see a lot of glamour and perfection, but I’ve always shown the BTS (behind the scenes). As I fly out tonight, I wanted to show them the chaos and the glamour. That’s who Niharika Jain is, and what she’s bringing to Cannes,” she tells \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"HerStory.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\nIn a creator economy where performance rules, Niharika has built a strong following through relatable, aspirational content. The lifestyle content creator, influencer and entrepreneur is authentic, vulnerable, and relatable.\\n\\nBefore she became a creator, Niharika had already spent five years in the industry, working on reality shows, in creative teams, and assisting with fashion choreography. It was a full, busy professional life. \\n\\n“But it was getting too much, and I wanted to do something on my own. I started creating content on TikTok. Teaching girls how to pose for different occasions, in different attire, using props. People struggle in front of the camera, and I wanted to help,” she says.\\n\\nHer very first video, “five poses with your hands” became a huge hit. From there, she expanded: fashion, beauty, travel, lifestyle. Each expansion was less a pivot than a widening of scope, and the camera pulled back to reveal more of who she already was. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The defining moments\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The defining moments in Niharika’s career don’t reflect the metrics alone; it’s all about people.\\nHer first was in Sarojini Nagar, a popular shopping market in Delhi, where she was shooting for a video.\\n\\n“A girl stopped me in the crowd and asked, ‘Aren't you the one who posts posing videos?’ That was the moment I understood people are actually watching and are taking what I do seriously,” she recalls. The absence of specific content landed with a stranger’s remark. \\n\\nThe second moment is emotional. Niharika runs a community called “Wake Up With Me”, a morning routine for women that includes meditation, rituals, and grounding habits. At an event, a young girl came up to her crying.\\n\\n“She said: Ever since I joined this community, ever since I started doing what you told me to do, my life has changed. I was going through a very rough patch. And I have been able to overcome it because of you.”\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"She pauses. ‘These are the moments that stay close to my heart.’’\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Niharika admits that the social media game can be exhausting.  Audience growth and decline, algorithms can shift without notice. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"“When you see the audience getting bored with something, or when they come to you and say, I would like to see something else, it gets very stressful,” she says.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Her creative process is, fittingly, an act of faith. She travels a lot, to Rishikesh, especially whenever she feels blocked. She sits near the Ganges for hours, watching people and the water. “I get new ideas every time I sit and observe nature out there,” she says. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Becoming an entrepreneur\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"It was in Kedarnath that the idea for Dumroo, her handcrafted jewellery brand, took root. She launched the brand two years ago.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"“My whole identity has been about helping women feel, look better and own their story. I am also very spiritual and connected to Mahadev. I am a jewellery hoarder, and wanted a brand that truly reflected me,” she explains.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"She says Dumroo’s tagline—“Handcrafted jewellery that celebrates your inner Shakti”—is more than a marketing line; it reflects the brand's philosophy. Every piece is personally designed by her and handcrafted by skilled karigars in Faridabad. Dumroo’s debut collection, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Chand\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", weaves femininity into each design. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The response to Dumroo has been encouraging, but Niharika admits that all feedback hasn’t been positive.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"“My audience gives me honest feedback. Early on, my designs were on the heavier side. Women asked for something lighter that they can wear to college or everyday events. I worked on a lighter range,” she says.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"What has entrepreneurship taught her that influencing did not?\\n\\nEntrepreneurship, Niharika has discovered, asks something of her that content creation does not: patience. \\n\\n“With a brand, it’s a completely different pace. Samples that don’t turn out as envisioned, market slowdowns. You have to keep nurturing it. 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now, all of us have watched the enduring video of the 73-year-old  Prabhavathi Amma in Kerala’s Kozhikode city stopping a biker from riding on the pavement. \\n\\nWhile the man tried to argue, she didn’t budge but demanded he get off the sidewalk meant for walkers. 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\",\"publishedAt\":\"2026-05-27T03:46:52.040Z\",\"updatedAt\":\"2026-05-29T11:04:31.249Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Team YS\",\"username\":\"webmaster\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/static/default-ys-image.jpg\",\"designation\":null,\"path\":\"/author/webmaster\"}],\"category\":{\"id\":35,\"name\":\"Sports\",\"slug\":\"sports\",\"path\":\"/category/sports\"},\"excerpt\":\"\\nOlympian and Arjuna awardee Ashwini Nachappa reflects on her journey in athletics—from competing against the best, including defeating PT Usha, to mentoring and creating pathways for the next generation of athletes. 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force in the sprint circuit in the 1980s and ‘90s. \\n\\nShe shot to fame when she outran sprint queen PT Usha on two occasions. \\n\\nNachappa had a distinguished international athletics career, representing India at three South Asian Federation Games—winning two silver medals each in Nepal (1984) and Bangladesh (1986), followed by an impressive three gold medals in Pakistan (1988). \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/4/8e7cc4102d6c11e9aa979329348d4c3e/9Y2A4477-1779853377788.jpg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\nShe also competed in two Asian Games, finishing sixth in the long jump at the 1986 Seoul Games and winning a silver medal as part of India’s 4x100m relay team at the 1990 Beijing Asian Games. \\n\\nHer global appearances included the World Championships in Rome (1987) and Tokyo (1991), where she was part of India’s 4x400m relay squad on both occasions. \\n\\nIn a notable domestic 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her.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Edited excerpts from the interview:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HerStory (HS): Going back to your early days, when did you realise that speed wasn’t just talent but an identity that you wanted to create for yourself? And what did discipline look like before all the medals came in?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Ashwini Nachappa (AN): \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"I took up sports by chance. Though I was born in Coorg, my dad used to work in Kolkata, and we lived there. The late ‘70s were a time of chaos and a lot of strikes, workers' unions; so my sister and I moved to Bengaluru to pursue an education. \\n\\nOur house was next to the Kanteerava Stadium, and we would walk there every evening to watch all the athletes run. The discipline was already set in at that young age, intentionally by my mother, and we were bribed to run. We would get a Nutrient sweet for every lap we ran, and I think at that early age, collecting those sweets became a passion.\\n\\nThe coaches recognised our natural talent and encouraged us to run at an early age. My sister and I went on to become school and state champions, running in our Bata shoes.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HS: You went on to prove yourself, win, and create many records. You became an elite athlete in an era with limited sports science, infrastructure, visibility, and support. So what did preparation look like when it actually came to that level—both mentally and physically?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"AN: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The support was just our coach and the family. At that time, the Bangalore school games would be like the Olympic Games. There was no transport, we would just walk from every school and culminate in that stadium. I think winning at that young age really propelled that journey into the state championships, the national championships, and then, as a young athlete, you always want to be at the Olympic Games and represent the country. It wasn't so much about breaking a record. \\n\\nMy very first spikes were handed over as a gift from my PE teacher, who was from Sri Lanka. These are people who really touched our lives, to not look back and just look forward. MP Ganesh, the former Olympian, gave us our first tracksuit. So many in this journey really stood with us.\\n\\nWe didn’t have a synthetic track. It was a cinder track. Sports science was unheard of. We just ran because we just love to run. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HS: In the 1980s, women’s visibility in sport came with both admiration and scrutiny. So how did you deal with some of that pressure, the expectations, and the public perception?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"AN:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" I was fortunate to have a mother who was truly a woman of substance. My father continued working in Kolkata and sent the little money we had. And she made it a point that, till the day I retired, she would walk with me to the stadium, sit there, and just watch. \\n\\nOnce you start winning and getting to be known—those days, every paper had the Bangalore school games covered, the nationals—and we always came back home with a medal. So I think when you have a journey like that… I didn't worry about the outside world at all. \\n\\nPE teachers really disciplined us in school. We went for basketball, we went for hockey, we all played sports—and it was a great atmosphere at that point in time. It’s only now that I think we, as parents, need to be blamed as well as educators, because we are overly protective of our children. We don’t want them to go through what we've gone through. So I think that’s where it’s all diluted.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HS: Takes us back to the 1988 Olympics in Seoul. What was that journey like? \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"AN: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The first international championship that I took part in was the SAF Games in Nepal in ‘84. I think wearing the Indian colours is a different feel. By the time I was 16-17 years old, I was already representing the country. Qualifying for the Olympic Games was an achievement in itself, given our very limited exposure. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HS: You also competed against the big names and defeated icons like PT Usha. What worked for you? Your temperament, the way you were trained, or something deeper?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"AN: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"For a long time, I was perfectly happy coming second to Usha. She felt invincible—one of Asia’s greatest athletes—so beating her wasn’t even on our horizon. That changed when I met sports psychologist Dr Rupen Das in the late ‘80s. He introduced me to meditation and visualisation, which completely transformed my mindset. I stopped racing against a person and started racing against time—against the goals I had set for myself. \\n\\nThat mental shift changed everything: my performance, my approach to competition, even my outlook on life. Sports psychology taught me to set realistic targets, stay intensely focused, and respect rivals without being defined by them. It was such a game-changer that we even proposed introducing sports psychology into India’s training system. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HS: You were also known as one of India's glamour girls in the sports field—a label that can both elevate and, in a sense, trivialise the achievement. So how did you navigate being seen not just as an athlete but also as a public figure?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"AN:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" No, I think that's what the media called me because I was in an era where all of us had basic clothing. We didn't have fancy clothing. It just so happened that my sister was in the US—she went on a sports scholarship to Arkansas—and had already sent a few pieces of running gear by the time I started wearing leotards and one-piece suits, and I always had long, polished nails. So I was comfortable in my own skin, and I have always wanted to be different, especially on the track. It always made me perform better. And that’s how people started—the media started labelling. It doesn’t trivialise as long as your performance does the talking.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HS: How do you define success after stepping away from competition to build something new and sustainable? \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"AN: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$82\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HS: What would your message be to aspiring women athletes who want to break barriers?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"AN:  \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Believe in yourself. Believe in the process. Don’t look for shortcuts. Failures are a crucial part of everyone’s journey, so embrace them—don’t fear them. Never doubt yourself. With your support system, stay committed to your goal, regardless of how many setbacks you face. It will take time, so have patience. But above all, trust the process.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HS: What does legacy mean to you, being one of the women changemakers in culture, sports, and community, and everything you’ve done to create this pathway for women in sports?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"AN:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" If I can contribute to the community, impact lives through sports, and mentor young kids—that’s what I’ve tried to do all my life. If people remember me for that, and also for the courage I have shown on and off the track, I would be happy. Also, knowing when to let go with grace is important because nothing in life is permanent. \\n\\nBut, most importantly, no matter what you achieve, keep your feet on the ground and your head on your shoulders.\\n\"}}],\"timeLapsed\":\"27th May 2026\",\"publishedDate\":\"May 27, 2026\",\"newReleased\":true},{\"id\":334510,\"title\":\"5 Indian sportswomen who dominated headlines this month\",\"slug\":\"5-indian-sportswomen-who-dominated-headlines-this-month\",\"type\":\"RICH\",\"subtitle\":\"Across stadiums, tracks, and pitches, Indian women athletes delivered defining performances in February. Here are five of them who made headlines and the country proud. \",\"publishedAt\":\"2026-02-25T01:45:00.000Z\",\"updatedAt\":\"2026-02-28T08:49:39.070Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Saranya Chakrapani\",\"username\":\"saranya-chakrapani\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/1eb831f0-849a-11eb-a883-4b7b03b72ad8/profile_image_1615708304337.jpg\",\"designation\":null,\"path\":\"/author/saranya-chakrapani\"}],\"category\":{\"id\":35,\"name\":\"Sports\",\"slug\":\"sports\",\"path\":\"/category/sports\"},\"excerpt\":\"Across stadiums, tracks, and pitches, Indian women athletes delivered defining performances in February. Here are five of them who made headlines and the country proud. \",\"media\":\"https://images.yourstory.com/cs/4/8e7cc4102d6c11e9aa979329348d4c3e/WomenAthletesListicle1600X900-1771940020763.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/4/8e7cc4102d6c11e9aa979329348d4c3e/WomenAthletesListicle1600X900-1771940020763.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/4/8e7cc4102d6c11e9aa979329348d4c3e/WomenAthletesListicle1600X900-1771940020763.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":334510,\"commentCount\":0,\"likeCount\":282,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"dba80449-a8d8-41e8-9f0d-c269d6e06bfc\",\"slug\":\"others\",\"name\":\"Others\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"sportswomen\",\"slug\":\"sportswomen\",\"order\":0,\"path\":\"/tag/sportswomen\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"5 Indian sportswomen who dominated headlines\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"https://images.yourstory.com/cs/4/8e7cc4102d6c11e9aa979329348d4c3e/WomenAthletesListicle900X900-1771940063051.jpg\",\"thumbnailDouble\":\"\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAkAEADASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAEE/8QAFRABAQAAAAAAAAAAAAAAAAAAABH/xAAYAQEAAwEAAAAAAAAAAAAAAAAAAQIDBv/EABURAQEAAAAAAAAAAAAAAAAAAAAR/9oADAMBAAIRAxEAPwDBCA6GsiAsKILCFEFIUFBWgBCgEIUBQoAIAAAAAAH/2Q==\"},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Features\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/herstory/2026/02/5-indian-sportswomen-who-dominated-headlines-this-month\",\"featured\":true,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Indian women athletes have been making headlines across disciplines recently—from cricket and marathon running to para-athletics. Whether through record-breaking milestones, title-winning performances, or major national honours, these sportswomen are shaping the conversation around India’s sporting rise. Their stories are rooted in persistence, skill, and years of steady work and training before they reached the spotlight.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Tejal Hasabnis\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"An unbeaten half-century in a final—that’s how Tejal Hasabnis grabbed headlines this week. The India A batter scored a steady 51 not out off 34 balls to help her team defeat Bangladesh A by 46 runs and win the Women’s Asia Cup Rising Stars title, earning Player of the Match. She earned a reputation as a calm, reliable top-order batter who performs well under pressure.\\n\\nHasabnis is from Pune, Maharashtra, and plays domestic cricket for her state side. Born on August 16, 1997, she is a right-handed batter and part-time off-spin bowler who made her India debut in 2024. \\nThe only child of a banker father and architect mother, Hasabnis grew up with strong family support, which gave her the foundation to follow her passion and turn consistent performances into national-level victory.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Harmanpreet Kaur\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India captain \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/herstory/tag/harmanpreet-kaur\"},\"data\":\"Harmanpreet Kaur\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" added another landmark to her career when she became the most-capped woman in international cricket during the second T20I against Australia on February 19. Known for her fearless batting and composure in high-pressure matches, she has led the team across formats and played key roles in some of its most memorable wins over the past decade.\\n\\nKaur grew up in Moga, Punjab, where her father, a former sportsperson and her first coach, encouraged her to take cricket seriously. With few girls’ teams around, she often trained with boys. It became an experience that toughened her game early and helped shape the powerful, resilient cricketer she is today.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Nirmaben Thakor \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Nirmaben Thakor moved into the spotlight this week after winning the women’s race at the New Delhi Marathon on February 22, clocking 2:41:15 to finish ahead of Bhagirathi and Ashwini Jadhav. The victory came at the 11th edition of the national marathon, which drew over 30,000 runners from 31 countries, making it one of India’s biggest road-running events. \\n\\nThakor comes from Hajipur village in Patan district, Gujarat, and is the daughter of a farmer. The 27-year-old long-distance runner, who trains in Nashik under coach Vijendra Singh, has built her career through prize-money races while managing financial constraints and training expenses. Earlier, she won the Tata Mumbai Marathon Indian elite title back-to-back, including a 2:50:06 finish in 2025.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Smriti Mandhana\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This week, Smriti Mandhana was named BBC Indian Sportswoman of the Year 2025, adding another major honour to an already glittering career. The award recognised her consistency across formats and her role as one of the most reliable pillars of India’s batting line-up. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/herstory/2021/07/100-emerging-women-leaders-cricket-smriti-mandhana\"},\"data\":\"Mandhana\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" has built a reputation for scoring under pressure and shaping match results at the international level.\\n\\nShe grew up in Sangli, Maharashtra, in a cricket-loving family. Her father and brother both played district cricket and encouraged her early interest in the sport. Mandhana made her India debut as a teenager in 2013 and has since become one of the team’s senior leaders, combining her calm temperament with strokeplay.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Preethi Pal \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Named Para-Sportswoman of the Year, following her strong performance at the Paris 2024 Paralympics, Indian sprinter Preethi Pal won two bronze medals there, making her one of the country’s top para-athletes. Her races stood out for her quick starts and determined finishes, which helped her reach the podium on one of sport’s biggest stages.\\n\\nPal, from Uttar Pradesh, was diagnosed with cerebral palsy, a condition that affects movement and coordination. With steady training, she started athletics later in life and rose through state and national-level competitions. Her journey from a small town to the Paralympics shows how consistency and hard work can turn early promise into international success.\\n\\n\\n\"}}],\"timeLapsed\":\"25th Feb 2026\",\"publishedDate\":\"February 25, 2026\",\"newReleased\":false},{\"id\":333473,\"title\":\"Meet Renee Noronha, India’s youngest female Ironman, who is chasing a six-continent dream\",\"slug\":\"renee-noronha-india-youngest-female-ironman-six-continent-dream\",\"type\":\"RICH\",\"subtitle\":\"At 20, India's youngest female Ironman finisher is not just chasing a world record but is also redefining what's possible for young female athletes and encouraging more young girls to step into endurance sports. \",\"publishedAt\":\"2026-01-28T03:44:01.855Z\",\"updatedAt\":\"2026-02-09T06:25:06.526Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Rekha Balakrishnan\",\"username\":\"rekha-balakrishnan\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/8e7cc410-2d6c-11e9-aa97-9329348d4c3e/google/profile_image_1693884598077.jpg\",\"designation\":null,\"path\":\"/author/rekha-balakrishnan\"}],\"category\":{\"id\":35,\"name\":\"Sports\",\"slug\":\"sports\",\"path\":\"/category/sports\"},\"excerpt\":\"At 20, India's youngest female Ironman finisher is not just chasing a world record but is also redefining what's possible for young female athletes and encouraging more young girls to step into endurance sports. \",\"media\":\"https://images.yourstory.com/cs/4/8e7cc4102d6c11e9aa979329348d4c3e/ankitaarise4-1769570650045.png\",\"thumbnail\":\"https://images.yourstory.com/cs/4/8e7cc4102d6c11e9aa979329348d4c3e/ankitaarise4-1769570650045.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/4/8e7cc4102d6c11e9aa979329348d4c3e/ankitaarise4-1769570650045.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":6,\"reactions\":{\"contentId\":333473,\"commentCount\":0,\"likeCount\":110,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc36-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"inspiring-stories\",\"name\":\"Inspiring stories\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"ironman challenge\",\"slug\":\"ironman-challenge\",\"order\":0,\"path\":\"/tag/ironman-challenge\"},{\"name\":\"Young achievers\",\"slug\":\"young-achievers\",\"order\":1,\"path\":\"/tag/young-achievers\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"Meet Renee Noronha, India’s youngest female Ironman\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/4/8e7cc4102d6c11e9aa979329348d4c3e/ankitaarise4-1769570650045.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$83\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Features\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/herstory/2026/01/renee-noronha-india-youngest-female-ironman-six-continent-dream\",\"featured\":true,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"When Renee Noronha crossed the finish line of her first \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2017/07/meet-the-first-entrepreneur-couple-from-india-to-complete-the-worlds-toughest-triathlon\"},\"data\":\"Ironman \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"challenge in New Zealand in 2024, battling rain, headwinds, and choppy waters, she became the youngest Indian woman to complete the gruelling endurance event. \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/4/8e7cc4102d6c11e9aa979329348d4c3e/ankitaarise5-1769570802312.png\",\"caption\":\"\u003cp\u003eRenee Noronha\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"When most people her age were still figuring out college, at 18 years, Noronha was already proving she could swim 3.8 km, cycle 180 km, and run a 42.2-km full marathon in 16.5 hours. She went on to better this time by completing the Ironman European Hamburg Championship last year in just 14 hours, this time braving a hailstorm.\\n\\nThe endurance athlete has set her sights on a world record to complete Ironmans across six continents before she turns 21. And if that’s not ambitious enough, she’s also eyeing the ‘Iceman’ in Antarctica after that, along with the Norseman Extreme Triathlon, the Comrades Ultra Marathon, and more.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"From gymnastics to endurance sport\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Born in Mumbai, Noronha was a gymnast for almost a decade, competing in the school nationals before switching to \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/herstory/tag/endurance-sport\"},\"data\":\"endurance sport\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\\nBut at 16, she wanted to try something new.\\n\\n\\\"I started with running, then swimming, then cycling,\\\" she recalls. When her coach suggested she try competing in triathlons, she took the plunge. Her first race, Bergman Pune in 2022 ended with a first-place finish in her age group. That victory pushed her further.\\n\\nAfter a year of training, Noronha and her coach decided to aim for the ultimate test: an Ironman. She trained for another year, gradually building up to distances that would make most people wince. \\n\\n\\\"The whole idea of doing an Ironman is overwhelming at first. But I didn't think of it as one big thing. I tried to break it down into smaller parts and trust the process,” she says.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The mental marathon\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$84\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Changing mindsets\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$85\"}}],\"timeLapsed\":\"28th Jan 2026\",\"publishedDate\":\"January 28, 2026\",\"newReleased\":false},{\"id\":333372,\"title\":\"WPL team UP Warriorz is just the beginning of Jinisha Sharma’s bigger play in women’s sport\",\"slug\":\"up-warriorz-capri-sports-jinisha-sharma-wpl\",\"type\":\"RICH\",\"subtitle\":\"Jinisha Sharma, Director of Capri Sports that owns the UP Warriorz franchise in the Women’s Premier League, talks about her bets on the WPL team and building a true multi-sport ecosystem in the country. \",\"publishedAt\":\"2026-01-23T02:59:26.416Z\",\"updatedAt\":\"2026-02-01T07:41:19.313Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Rekha Balakrishnan\",\"username\":\"rekha-balakrishnan\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/8e7cc410-2d6c-11e9-aa97-9329348d4c3e/google/profile_image_1693884598077.jpg\",\"designation\":null,\"path\":\"/author/rekha-balakrishnan\"}],\"category\":{\"id\":35,\"name\":\"Sports\",\"slug\":\"sports\",\"path\":\"/category/sports\"},\"excerpt\":\"\\nJinisha Sharma, Director of Capri Sports that owns the UP Warriorz franchise in the Women’s Premier League, talks about her bets on the WPL team and building a true multi-sport ecosystem in the country. 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Exeter University had a very strong sports culture and it was eye-opening to see how multiple sports, including women’s sports, thrive. \\n\\nWhen the opportunity to invest in the WPL came along, I was keen to see whether it could cultivate an entirely new audience beyond those already watching cricket. One that is next-generation, female-forward, and family-forward, drawn to women’s sport because it represents something more. That’s the kind of hero-building I want to support.\\n\\nThere were several factors: investment perspective, and what this would do for Indian sports and women's sports. 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How do you see conversations around sponsorship changing for women's cricket and specifically for WPL in the long run?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"JS: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Big names coming in was an expectation we all had after the World Cup. A historic win like a World Cup and the WPL happening within months of each other was a unique opportunity.\\n\\nThe brands that have come on board have understood what this opportunity means. 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You need to know when to let go. In other parts of the business, you are much closer to what the outcome will be. If you are looking to increase cost efficiency or start a new vertical, that decision is in your control.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HS: You sit at the intersection of finance, sports, and, most importantly, gender equity. 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The line includes items such as medu vada made from urad dal, aloo gobhi paratha with whole wheat, bajra roti using pearl millet, and mutter paneer rich in protein and calcium. \\n\\nThese products emphasise the use of whole grains, protein- and fibre-rich ingredients, and spices with digestive or anti-inflammatory properties, while limiting artificial preservatives. The range provides ready-to-eat and instant options designed to balance nutrition with convenience.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Kanti Sweets\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Kanti Sweets, founded in 1957 by Pandit Jyoti Swarup Sharma in Bangalore, has grown from a small stall into a large family-run chain with over 120 outlets across Bengaluru and Mysuru. Named after his brother, Shri Kantiswarup Sharma, the business was later managed by his son, Shri Rajendra Prasad and expanded into a partnership in 2005. \\n\\nThe brand offers more than 350 varieties of traditional and regional Indian sweets, namkeens, bakery items, and snacks. 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The company replaces sugar with stevia, a zero-calorie sweetener, to create low-glycemic, reduced-calorie alternatives while retaining traditional flavours and textures. \\n\\nIts products are preservative-free and made in certified facilities, with some variants offering higher protein content and added prebiotic fibre. 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After shutting down in 2015 due to declining sales and regulatory challenges, the business was revived in 2024 by descendants Sushant and Aryan Jain with a smaller, modernised setup. \\n\\nThe relaunch includes sugar-free and low-sugar sweets, gluten-free options like ragi laddoos, and dry fruit-based items, aligning with contemporary health preferences while maintaining traditional recipes. Online sales have also become part of its renewed operations.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Sukhadia\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Sukhadia’s, founded in 1880 in Cambay (Khambhat), Gujarat, is a family-run sweets and snacks business that has expanded across India and to the United States, with outlets in New Jersey, Chicago, and Los Angeles. \\n\\nPassed through six generations, the business saw significant growth in the 1980s and 1990s under Jayant and Piyush Sukhadia, who introduced family recipes abroad. Its offerings include a wide variety of traditional sweets, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/snacks\"},\"data\":\"snacks\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", and catering services, with an emphasis on preservative-free preparations. \\n\\nIn line with changing consumer preferences, Sukhadia’s has developed sugar-free and low-calorie variants, using natural sweeteners like jaggery and incorporating nuts, oats, and other nutrient-rich ingredients to create healthier versions of traditional mithai while retaining familiar flavours.\\n\\n\"}}],\"timeLapsed\":\"5th Sep 2025\",\"publishedDate\":\"September 05, 2025\",\"newReleased\":false},{\"id\":328781,\"title\":\"How brands are blending tech with tradition this Ganesh Chaturthi 2025\",\"slug\":\"how-brands-blending-tech-tradition-ganesh-chaturthi-2025\",\"type\":\"RICH\",\"subtitle\":\"From VR darshans of Lalbaugcha Raja to eco-friendly idols and interactive digital campaigns, here’s a look at how technology is shaping this year’s celebrations.\",\"publishedAt\":\"2025-08-27T01:30:00.000Z\",\"updatedAt\":\"2025-08-27T04:27:18.356Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Pooja Malik\",\"username\":\"poojam-1645509924\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/6c7d9860-93a5-11ec-98ee-9fbd8fa414a8/profile_image_1652422425568.jpeg\",\"designation\":null,\"path\":\"/author/poojam-1645509924\"}],\"category\":{\"id\":99,\"name\":\"Resources\",\"slug\":\"resources\",\"path\":\"/category/resources\"},\"excerpt\":\"From VR darshans of Lalbaugcha Raja to eco-friendly idols and interactive digital campaigns, here’s a look at how technology is shaping this year’s 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Chaturthi, one of India’s most beloved festivals, is celebrated with grandeur, devotion, and creativity by millions. Traditionally marked by music, dance, modaks, and vibrant pandals, the festival has also evolved with the times, embracing \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/sustainability\"},\"data\":\"sustainability \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"and now, technology.\\n\\nIn 2025, small and medium brands across India are reimagining the way devotees celebrate by weaving digital innovation into age-old traditions. From virtual reality darshans of the iconic Lalbaugcha Raja andAI-powered kiosks guiding visitors, to QR-enabled pujas and eco-friendly clay idols with seed-planting potential, technology is making the celebrations more accessible, engaging, and environmentally conscious.\\n\\nHere’s how brands are adding a modern, tech-powered twist to Ganesh Chaturthi in 2025.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Pulse Candy\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Pulse Candy, a hard-boiled confectionery by Dharampal Satyapal (DS) Group, is known for its distinctive tangy flavours with a spiced core, first launched in raw mango and later expanded to guava, orange, litchi, pineapple, and tamarind.\\n\\nFor Ganesh Chaturthi 2025, the brand has introduced AI-driven experiences at major pandals, such as Lalbaugcha Raja in Mumbai, where devotees can generate personalised digital images of Ganesha incorporating Pulse motifs, displayed on large screens.\\n\\nOther initiatives include a Ganesh idol crafted from Pulse candies and the redistribution of these candies to underprivileged children after the festival, combining cultural participation with community engagement.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Shriram Finance\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Shriram Finance, one of India’s largest retail \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/nbfcs\"},\"data\":\"NBFCs \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"and part of the Shriram Group, is introducing a ‘Digital Diya’ initiative for Ganesh Chaturthi 2025 at Mumbai’s Lalbaugcha Raja pandal. Devotees can scan a QR code to light a virtual diya, choose a lamp colour, and see their names displayed on a large LED screen. \\n\\nThe initiative blends tradition with technology, offering an interactive way for visitors to participate in the festivities while accommodating large crowds and enabling inclusive participation.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Birla Opus Paints\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Birla Opus Paints, launched in 2024 under Grasim Industries of the Aditya Birla Group, offers a wide range of decorative paint solutions, including interior and exterior paints, waterproofing, enamels, wood finishes, and wall coverings, supported by six manufacturing plants and a distribution network covering over 6,600 towns.\\n\\nFor Ganesh Chaturthi 2025, Birla Opus is marking its presence through a digital film under the ‘Duniya Ko Rang Do’ campaign, narrating the story of a young boy bringing Lord Ganesha home for the first time and emphasising the role of home decoration in festival traditions. The campaign, released across platforms such as YouTube, Facebook, Instagram, and LinkedIn, reflects the company’s approach of combining cultural narratives with digital engagement.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"ITC Limited\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"ITC Limited has evolved from its origins in tobacco into one of India’s leading conglomerates with businesses spanning \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/fmcg\"},\"data\":\"FMCG\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", hotels, paperboards and packaging, agribusiness, and information technology. Its portfolio includes staples under Aashirvaad, Sunfeast biscuits and noodles, Bingo! snacks, and a range of personal care products, while it continues to hold a strong position globally in tobacco. \\n\\nFor Ganesh Chaturthi 2025, ITC’s Aashirvaad Soul Creations has introduced the ‘BappaKiTayyari’ campaign, which uses QR codes on delivery bags to provide WhatsApp-enabled aarti booklets in Hindi and English, offering devotees convenient access to verses and festive content. \\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"MSMEs from small town India disrupting global tech supply chains\",\"thumbnail\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/Digital-Accounting-1604512684642.jpg?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/smbstory/small-town-indian-msmes-disrupting-global-tech-pricol-amber-varroc\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Lalbaug360\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Lalbaug360, launched in 2016, is a Mumbai-based virtual reality platform developed by AlterNet in collaboration with VR Creatives and Chapter 3 to provide 360-degree coverage of the Ganesh Chaturthi festivities at the Lalbaugcha Raja pandal. It offers live and on-demand darshan, allowing devotees to experience rituals remotely through VR headsets or digital devices, with features that enable navigation of the pandal environment virtually. \\n\\nThe initiative, rooted in Mumbai’s cultural setting, was designed to make the festival more accessible for those unable to visit in person due to distance or crowding. In 2025, Lalbaug360 continues to be part of the festival’s broader technology-driven innovations, which include AI kiosks, digital booking, and eco-friendly practices, reinforcing its role in integrating traditional celebrations with digital accessibility.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Swiggy Instamart\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Swiggy Instamart introduced a ‘Modak Vending Innovation’ during Ganesh Chaturthi 2024, with installations such as one at Carter Road in Mumbai, and is expected to continue in 2025. \\n\\nThe dispenser, activated by ringing a bell, provides around 1,000 hygienically packed modaks daily, each box carrying a \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/qr-code\"},\"data\":\"QR code\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" linking to Swiggy’s festive section offering pooja items, modak kits, flavoured modaks, and eco-friendly idols. \\n\\nBlending tradition with technology, the initiative combines on-ground festive engagement with digital access to festival essentials, supported by media partners including Havas Media and Havas Media Tribes.\\n\\n\"}}],\"timeLapsed\":\"27th Aug 2025\",\"publishedDate\":\"August 27, 2025\",\"newReleased\":false},{\"id\":308358,\"title\":\"What to consider before taking a business loan?\",\"slug\":\"what-to-consider-before-borrowing-a-business-loan-sme-fintech-banks\",\"type\":\"RICH\",\"subtitle\":\"In the unpredictable business environment, it is essential to thoroughly assess various factors before pursuing a business loan. Ensuring that the credit aligns with your business needs and financial capabilities is crucial. Here are the key factors to take into consideration.\",\"publishedAt\":\"2024-02-12T02:15:00.000Z\",\"updatedAt\":\"2024-03-22T02:37:14.350Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Palak Agarwal\",\"username\":\"palak-1551691782\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/0a385fc0-3e60-11e9-99df-3d1594bbde2c/profile_image_1552224056258.jpg\",\"designation\":null,\"path\":\"/author/palak-1551691782\"}],\"category\":{\"id\":99,\"name\":\"Resources\",\"slug\":\"resources\",\"path\":\"/category/resources\"},\"excerpt\":\"In the unpredictable business environment, it is essential to thoroughly assess various factors before pursuing a business loan. Ensuring that the credit aligns with your business needs and financial capabilities is crucial. Here are the key factors to take into consideration.\",\"media\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/SMBShutterstock09022024FeatureImage-1707482571737.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/SMBShutterstock09022024FeatureImage-1707482571737.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/SMBShutterstock09022024FeatureImage-1707482571737.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":308358,\"commentCount\":0,\"likeCount\":296,\"dislikeCount\":0,\"fbShareCount\":44,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":44},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc30-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"ecosystem-insights\",\"name\":\"Ecosystem Insights\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"business loan\",\"slug\":\"business-loan\",\"order\":0,\"path\":\"/tag/business-loan\"},{\"name\":\"small business\",\"slug\":\"small-business\",\"order\":1,\"path\":\"/tag/small-business\"},{\"name\":\"SMEs\",\"slug\":\"smes\",\"order\":2,\"path\":\"/tag/smes\"},{\"name\":\" fintech\",\"slug\":\"fintec\",\"order\":3,\"path\":\"/tag/fintec\"},{\"name\":\"Bank credit\",\"slug\":\"bank-credit\",\"order\":4,\"path\":\"/tag/bank-credit\"},{\"name\":\"borrowing\",\"slug\":\"borrowing\",\"order\":5,\"path\":\"/tag/borrowing\"},{\"name\":\"YS Exclusive\",\"slug\":\"ys-exclusive\",\"order\":6,\"path\":\"/tag/ys-exclusive\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"What to consider before taking a business loan?\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/SMBShutterstock09022024FeatureImage-1707482571737.jpg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAgAEADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAgABBP/EABYQAQEBAAAAAAAAAAAAAAAAAAEAIf/EABcBAQEBAQAAAAAAAAAAAAAAAAMEAgX/xAAVEQEBAAAAAAAAAAAAAAAAAAABAP/aAAwDAQACEQMRAD8AISKCQXIWpCgmWBII1kC0JFFoRLIWhIotI2QuMJBQSCpWlCgkFBILCyBRIKCRGtsoJBtBaEbIX//Z\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Resources\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/smbstory/what-to-consider-before-borrowing-a-business-loan-sme-fintech-banks\",\"featured\":true,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"In the face of adversity, business loans serve as crucial lifelines for maintaining \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/smbstory/msmes-small-business-entrepreneurship-managing-cash-flows\"},\"data\":\"cash flow\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". Yet, for small and micro enterprises (SMEs), securing credit demands a meticulous approach to avoid lurking dangers such as Non-Performing Assets (NPAs). According to an RBI report, gross NPAs from banks stood at Rs 5.7 lakh crore as of March 2023. \\n\\nIn the uncertain business ecosystem, before proceeding with a \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/smbstory/new-approaches-finance-sme-startup-bharatpe-getvantage\"},\"data\":\"business loan\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", it's crucial to carefully consider several factors to ensure that the credit aligns with your business needs and financial capabilities. Here are the top factors to consider. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Purpose\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Clearly define the purpose of the loan. Whether it's for working capital that helps businesses manage their everyday operations and improve cash flow or equipment or asset purchase, expansion, or other specific needs, having a precise plan helps in selecting the right type of loan and tenure. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Maintain a strong balance sheet\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The financial health of the business plays an important role thus, before seeking business loans ascertain the funds you have in business so that you don’t miss an EMI if a challenging period arises. \\n\\nDuring a conversation with \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"SMBStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Suresh Mansharamani, a business coach and founder of ﻿Tajurba﻿, a prominent business networking company in Gurugram said that traditional banks usually hesitate to give loans to small and medium businesses fearing NPAs as these enterprises as well do not focus on building a strong balance sheet.  \\n\\nHence, maintaining financial health and also accessing the credit score is important as lenders use these scores to evaluate the risk of lending to you. Higher credit scores generally lead to better loan terms, such as lower interest rates.\\n\\nEklavya Gupta, Co-Founder of Recur Club, a trading platform that enables companies with recurring revenues to raise non-dilutive growth capital upfront instantly says that getting the right loan at the right time can really make or break a business's growth. Thus, the speed of receiving funding, guidance from capital experts, and flexible repayment terms are crucial factors when securing business loans.\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Easy loans or debt traps: MSMEs’ complicated relationship with fintech startups\",\"thumbnail\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/SMBimage-1690951259251.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/smbstory/easy-loans-or-debt-traps-msmes-complicated-relationships-with-fintech\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Documents and collateral\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Ensuring accurate documentation is crucial when applying for a business loan in any industry. As a micro or small business owner, it's essential to have all necessary documents prepared, including collateral if required. While collateral loans are generally not recommended for SMEs due to their limited scale, if you decide to pursue one, exercise caution and remain vigilant about repayment terms.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Secured or unsecured loan\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"A secured loan necessitates borrowers to provide collateral or security as a guarantee for the loan, whereas an unsecured loan, typically of short-term duration, does not require such collateral. Obtaining an unsecured loan has become more accessible for small businesses with various fintechs, NBFCs, and microfinance companies in the ecosystem. \\n\\nHowever, Mukesh Mohan Gupta, President of the Chamber of Indian MSMEs, pointed out in a discussion that these unsecured loans are usually short-term, lasting a maximum of 2-3 years or even shorter. While these loans are customised to meet the specific needs of each company, the challenge arises for small businesses that require working capital for business expansion. Repaying unsecured loans within a brief timeframe, particularly with high-interest rates, can pose difficulties for these businesses.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Interest rate\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Business loan interest rates from public banks like State Bank of India and Punjab National Bank generally range from 9% to 13% annually. In contrast, private banks such as HDFC Bank and IDFC Bank offer interest rates spanning from 10% to over 25% per annum, depending on factors like tenure and business type. For fintech, the interest rate may also go up to 36%. 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Whether you're a seasoned business mogul or a budding innovator, these newsletters are your gateway to staying informed, making strategic decisions, and ultimately, conquering the dynamic realm of business.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Let's dive into the pulse of industry knowledge and unlock the secrets that will propel your success.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Top 10 best business newsletters for entrepreneurs\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"1. 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By staying informed through YS Buzz, entrepreneurs gain a competitive edge, access to relevant resources, and a deeper understanding of market dynamics, contributing to better decision-making and the overall success of their ventures.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"3. 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With a weekly newsletter, it's easy to keep up without feeling swamped, and the content is gold for making smart business decisions. So, if you're an entrepreneur looking for quality insights and trends, The Ken is a must-read!\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"4. 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Reliance Jio and Bharti Airtel together control over 80% of mobile revenue, a share projected to rise to around 85% by FY28. Other operators, including Vodafone Idea, now operate at the margins.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This outcome was not designed by policy. It emerged from years of capital intensity, price wars, and technology transitions that only two companies could survive!\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Scale Vs profitability\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"On the surface, Jio looks dominant. It has around 470 million mobile subscribers and continues to add users faster than Airtel, which has roughly 390 million. However, subscriber count is only half the story. 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Absorb losses early, eliminate competition, and monetise later. That monetisation phase is now underway \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Airtel’s counter strategy\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/Imageqoli-1578652573506.jpg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Airtel chose not to compete purely on price. Instead, it repositioned itself as a more reliable and premium network. While it lost some price-sensitive users, it retained higher-paying customers and strengthened cash flows.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The company leaned into postpaid plans, family bundles, enterprise connectivity, and international operations, particularly in Africa. These segments delivered stronger margins and improved balance sheet resilience.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Despite having fewer users than Jio, Airtel often generates comparable cash and maintains better pricing discipline. In simple terms, Jio maximises reach, while\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/04/airtel-teams-up-with-blinkit-to-deliver-sim-cards-doorstep\"},\"data\":\" Airtel maximises yield.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why 5G locked in the duopoly\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The 5G rollout shifted competition from price wars to platform ownership. Both players invested billions upfront and added more than 400 million 5G users in a short span.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Jio adopted a standalone 5G architecture and pushed rapid nationwide coverage, focusing on mass adoption and fixed wireless broadband through AirFiber. Airtel took a more selective route, prioritising network quality, fibre-led broadband, and premium user experience.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"At this stage, 5G is no longer just about speed. It is about controlling the digital ecosystem around homes, devices, content, payments, and enterprise services.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Tata DoCoMo: Lessons from the telecom brand's rise and fall\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/WhyDoesParle-G3-1733146026632.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2024/12/tata-docomo-failure-lessons\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Broadband and the fight for the home\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Broadband has emerged as the next major battlefield. Jio has prioritised scale through JioFibre and AirFiber, using fixed wireless access to expand quickly and at lower cost. Airtel has remained fibre-first through Xstream Fibre, using wireless access as a supplement.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This mirrors their mobile strategies. Jio expands fast and wide. Airtel grows slower but focuses on reliability and quality. Broadband is no longer just connectivity. It is about owning the home as a digital platform. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why a third player cannot enter\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India’s telecom market has crossed a structural threshold. Entry barriers are now extremely high.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Spectrum auctions require massive upfront capital. Network rollout costs run into billions. Price-sensitive consumers punish new entrants quickly. Existing players already have nationwide coverage and strong network effects. Regulators also prioritise stability after years of disruption.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2023/08/bsnl-comeback-telecom-revival\"},\"data\":\"Telecom in India\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" has become too capital-intensive to disrupt and too expensive to challenge. This is why Vodafone Idea survives largely through regulatory support and why no serious new entrant exists.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What this duopoly reveals\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India does not create monopolies. It creates survivors. Telecom follows the same pattern as other capital-heavy sectors. Price wars eliminate weaker players, scale becomes the only defence, and discipline matters more than ambition. Jio won by changing the economics of telecom. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Airtel survived by adapting faster than others. Together, they now control India’s digital backbone, not because it was planned, but because the market demanded it.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you want the full analysis, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://drive.google.com/file/d/1n4Td3Zc9nJcs0XlHuljLEr-ZFW4jE9Er/view?usp=sharing\"},\"data\":\"you can read the complete case study here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"5th Feb 2026\",\"publishedDate\":\"February 05, 2026\",\"newReleased\":false},{\"id\":58915,\"title\":\"Get started with affiliate marketing with these basic steps\",\"slug\":\"affiliate-marketing-basic-how-to-guide\",\"type\":\"RICH\",\"publishedAt\":\"2018-02-16T20:26:31.000Z\",\"updatedAt\":\"2019-09-05T07:23:30.616Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aman Jha\",\"username\":\"aman-jha\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/wordpress/userphoto/37993.jpg\",\"designation\":null,\"path\":\"/author/aman-jha\"}],\"category\":{\"id\":104,\"name\":\"Marketing \u0026 Sales\",\"slug\":\"marketing\",\"path\":\"/category/marketing\"},\"excerpt\":\"Affiliate marketing is one of the most commonly used tools for bloggers looking to earn money online, but not everybody gets it right the first time.\",\"media\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature_2.png\",\"thumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature_2.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature_2.png\",\"brandSpotlight\":null,\"sponsoredStory\":false,\"timeToRead\":6,\"reactions\":{\"contentId\":58915,\"commentCount\":0,\"likeCount\":4,\"dislikeCount\":0,\"fbShareCount\":27,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":27},\"articleTopics\":null,\"richArticleTopics\":null,\"tags\":[{\"name\":\"Affiliate marketing\",\"slug\":\"affiliate-marketing\",\"order\":0,\"path\":\"/tag/affiliate-marketing\"},{\"name\":\"digital marketing\",\"slug\":\"digital-marketing\",\"order\":1,\"path\":\"/tag/digital-marketing\"},{\"name\":\"marketing\",\"slug\":\"marketing\",\"order\":2,\"path\":\"/tag/marketing\"}],\"contentType\":\"\",\"storySchemaType\":\"\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature_2.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAgCAIAAAAt/+nTAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAcklEQVR4nO2XMQ7AIAwD8/8/x+rQThUMhFbg9k6ZERd7gJA5IXPinWOzMx4COT72AlnWiG1unwgsXn/uUCEE1iUwufsstwiBCxIQFZqDCokKzUGFRIV+XqETXqPjkMAd7x+ZPiAgBCwTqIOAmjy/6V4CB23BzvBXYKbhAAAAAElFTkSuQmCC\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[{\"id\":\"7e151fe0-fa76-11ea-ad69-418302839bbc\",\"name\":\"Namecheap\",\"legalName\":\"Namecheap, Inc\",\"slug\":\"namecheap\",\"subtitle\":\"Namecheap is a domain name registrar, which provides domain name registration and web hosting.\",\"website\":\"https://www.namecheap.com/\",\"order\":0}],\"glossaryTerms\":[],\"articleType\":\"\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2018/02/affiliate-marketing-basic-how-to-guide\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The lure of affiliate marketing is indisputable. Earning passive income is a dream for most bloggers or, in fact, anyone out there. Who wouldn’t like to make money even while sleeping? Fashion photographer David Bailey \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.brainyquote.com/quotes/david_bailey_473959\"},\"data\":\"said it best\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", “To get rich, you have to be making money while you’re asleep.” For 99 percent of people, affiliate marketing is the key to generating passive income. \\nBefore diving deeper into the nitty-gritty of affiliate marketing, first we must know what affiliate marketing actually is, and the best definition can be found on the website of the American entrepreneur, blogger, and podcaster \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.smartpassiveincome.com/\"},\"data\":\"Pat Flynn\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", “Affiliate marketing is the process of making commissions by promoting a company or people’s products. You pick a product you like, promote it on your website or networks, and get a share in profit for each sale you make.” \\nGenerating \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/2017/04/14-passive-income-ideas\"},\"data\":\"passive income\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" has never been easy and a number of crucial steps need to be done before you earn your first affiliate commission. How to get started is the first big question. Here are five steps that will help rookies identify the \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2018/02/affiliate-marketing-mistakes-to-avoid\"},\"data\":\"right way\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" to get started with affiliate marketing:\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature_2.png?fm=png\u0026auto=format\",\"caption\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Image: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.shutterstock.com/\"},\"data\":\"Shutterstock\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"First things first – what’s your niche?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Before entering into the world of affiliates, you need to decide which niche you want to target. This is undoubtedly a difficult task, but one can figure it out by considering three simple steps:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"The topic you are passionate about\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\": You must choose a product niche which relies on your passion. For example, if you have a passion for digital marketing, your niche of choice might be related to digital marketing too.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Depth in your product:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" The product you promote must have enough depth so that you can create lots of content for it. If you don’t generate enough content, you’ll be dismissed even before you have a chance to establish yourself as a domain expert.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Aim for the evergreen:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" The niche must draw enough interest for readers to keep coming back to your portal over a prolonged period. The more visits you have, the better your chances of converting them to affiliate sales. For example, health and wealth are evergreen niches, and the majority of users have a question about these sectors (how can I \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/mystory/beacbf838a-100-ways-to-make-money\"},\"data\":\"make money online\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", ways to make passive income, reduce fat quickly, dieting plans, etc.).\\nAffiliate marketing success is based on the market you have for your product. Well-known guru and investor Tim Ferris \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.youtube.com/watch?v=524JvaI4R9Y\"},\"data\":\"says\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", “Choose market first, then the product.”\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Target the right affiliate programme\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Once you’ve got your niche, it’s time to choose an affiliate programme that fits your choice best. Let’s understand with an example. If you have a passion for writing product reviews then Amazon Associates is the best platform out there for promoting products like clothing, electronic gear, apparel, and more. If you are promoting health and fitness products, the ClickBank affiliate programme is probably a better choice. \\nWhen choosing affiliate programmes, keeping things like commission rate, quality and availability of products, the trustworthiness of vendors, etc. in mind will help you generate a better \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/2016/10/digital-marketing-campaigns-roi\"},\"data\":\"return on investment\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" (ROI).\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Setting up your website\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"While step one and two are all about research and figuring out the profitable product and right affiliate programmes, step three is about putting your efforts into action. Platforms like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/2018/01/success-lessons-from-matt-mullenweg\"},\"data\":\"WordPress\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" have transformed the way of creating websites. Now users can easily design custom websites without needing any coding knowledge, which means you can have your business up and running quickly. \\nKeep the following steps in mind when pushing your website live:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Purchase a domain name\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\": You should choose a great domain name related to your products. There are a variety of great domain name sellers like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.godaddy.com/garage/how-to-find-the-best-hosting-company/\"},\"data\":\"GoDaddy\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", NameCheap, or Big Rock to choose from. Hunt a little till you find one that has the domain name you want.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Set up web hosting: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Like the domain name, you also need to buy web hosting to keep all your website files live. Most domain name sellers like GoDaddy, HostGator, and Bluehost will also offer web hosting services.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Install a suitable CMS:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" After setting up your hosting, you need to install a CMS for your website. One of the most popular ones is WordPress, with easily customizable layouts with drag-and-drop features that are ideal for beginners. Once you’ve picked an appropriate CMS, finally install a suitable theme for your website. There are thousands of themes to choose from; pick the one that best fits the tonality you want to convey – informal, serious, friendly, etc.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Create awesome content\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Now that your website is up and running, it’s time to create some great content based on your niche. As we know, “content is king”. You can create content in the form of product reviews or blog posts according to nature of your products.\\nFor example, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://thewirecutter.com/\"},\"data\":\"The Wire Cutter\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" writes product reviews on various products to help their readers make the best buying decisions. Other websites like Shoutmeloud or Blogging Cage write blog posts to help buyers for a single product, like choosing the best hosting plan, selling online courses, and more. Remember, that the content has to be engaging and should excite the reader to buy the product you’re discussing without coming across as a blatant endorsement. If you’re being paid over and above the affiliate programme to endorse a specific brand or product, be sure to mention that clearly. It’s only good ethics.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Last but not least – building audience\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Building an audience base is as important as creating great-quality articles, and so it’s important to drive traffic to your site. You can do that quite easily by following some simple steps:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Promoting reviews or blogs on social media\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\": The simplest way to engage your audience is via social media. Facebook, LinkedIn, Twitter, and Pinterest are some of the most widely used social networking sites where you can promote your content. Given general consumer browsing patterns, it is likely the majority of your readers will come in from social media.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Building an email list\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\": You can opt for free email marketing portals like MailChimp or MailerLite to collect email ids of your readers. You can then send content via email to them, increasing chances of conversion. However, be sure not to flood their inboxes with too many emails or they might just block you as spam.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Basic SEO techniques\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\": For organic traffic, understanding and cracking SEO is a must for every blogger and affiliate marketer. Many CMS offer plugins that can help you get a better handle on your SEO and you can also use independent third-party tools. Crack your SEO right, and you’ll have organic traffic coming in before you know it.\\nAs with any marketing channel, there are no guarantees of success or “magic bullets” to get it right on the first go. But do your research and put in the work, and you’ll soon be winning the rewards of your first affiliate commission.\"}}],\"timeLapsed\":\"17th Feb 2018\",\"publishedDate\":\"February 17, 2018\",\"newReleased\":false},{\"id\":55770,\"title\":\"Want to ace affiliate marketing? Try and avoid these rookie mistakes\",\"slug\":\"affiliate-marketing-mistakes-to-avoid\",\"type\":\"RICH\",\"publishedAt\":\"2018-02-13T19:11:21.000Z\",\"updatedAt\":\"2019-09-05T07:23:30.156Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aman Jha\",\"username\":\"aman-jha\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/wordpress/userphoto/37993.jpg\",\"designation\":null,\"path\":\"/author/aman-jha\"}],\"category\":{\"id\":104,\"name\":\"Marketing \u0026 Sales\",\"slug\":\"marketing\",\"path\":\"/category/marketing\"},\"excerpt\":\"As a rookie, affiliate marketing can be lucrative but also seem like a tough nut to crack. Avoid these five common mistakes, for a start.\",\"media\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature-2.png\",\"thumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature-2.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature-2.png\",\"brandSpotlight\":null,\"sponsoredStory\":false,\"timeToRead\":5,\"reactions\":{\"contentId\":55770,\"commentCount\":0,\"likeCount\":9,\"dislikeCount\":0,\"fbShareCount\":9,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":9},\"articleTopics\":null,\"richArticleTopics\":null,\"tags\":[{\"name\":\"Affiliate marketing\",\"slug\":\"affiliate-marketing\",\"order\":0,\"path\":\"/tag/affiliate-marketing\"},{\"name\":\"digital marketing\",\"slug\":\"digital-marketing\",\"order\":1,\"path\":\"/tag/digital-marketing\"},{\"name\":\"marketing\",\"slug\":\"marketing\",\"order\":2,\"path\":\"/tag/marketing\"}],\"contentType\":\"\",\"storySchemaType\":\"\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature-2.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAgCAIAAAAt/+nTAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAXklEQVR4nO2S0QkAQBSCmsyt3e+GuI94EDiARkFPk7oBC7C+IruQd0ndgAVYX5FdyLukbsACrK/ILuRdUjdgAdZXZBfyLqkbsADrK7ILeZfUDViA9RXZhbxL6gafAQ+910DEq3MakgAAAABJRU5ErkJggg==\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2018/02/affiliate-marketing-mistakes-to-avoid\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Imagine you’re a blogger looking to start monetising your platform and make some bucks from your blog. One of the most common ways, of course, is through ad programmes like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/mystory/81cb63f957-best-tips-from-a-google-adwords-expert-specialist\"},\"data\":\"Google Adwords\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". However, if you’re a product reviewer or someone who writes about consumer goods, you could have another highly lucrative stream of income – affiliate marketing.\\nIn essence, affiliate marketing is a system where you tie up with an affiliate programme like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/mystory/b15ecd7470-reasons-why-the-amazon-associates-affiliate-program-is-highly-underrated-\"},\"data\":\"Amazon Associates\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" and redirect people to the affiliate partner’s website after product reviews and the like. When the reader makes a purchase from the affiliate partner after being redirected from your platform, the programme pays you a small amount as thanks. For example, if you review a pair of headphones and post an affiliate link to Amazon where readers can buy them, each time a reader makes a purchase, Amazon will pay you a certain amount of money. Sounds simple, doesn’t it?\\nMarketing alone hasn’t helped Amazon grow into the giant online shopping destination it is today. It also took a great deal of customer goodwill to multiply its customer base. Honest customer reviews have helped Amazon build this goodwill, and the same principle should be followed for \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/2017/12/affiliate-marketing-sales-outreach-potential\"},\"data\":\"affiliate marketing\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\nThere are several successful bloggers – like\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"http://www.johnchow.com/\"},\"data\":\" John Chow\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.shoutmeloud.com/\"},\"data\":\"Harsh Aggarwal\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", or \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.smartpassiveincome.com/\"},\"data\":\"Pat Flynn\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" – who use affiliate marketing to great effect. It is a highly lucrative way to make money online, especially for internet marketers and bloggers. However, ‘affiliate marketing’ covers many things, and as a novice, it can be easy to get confused with aspects like picking up the right products or niches, choosing the right affiliate programmes, or deciding the types of websites to design.\\nHere are five common mistakes new affiliate marketers must avoid to generate a healthy income from their affiliate programmes:\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature-2.png?fm=png\u0026auto=format\",\"caption\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" \\nImage: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.shutterstock.com/image-vector/flow-chart-affiliate-marketing-process-performancebased-226020691?src=Q-4ADaQ4yqu5pfdDkReaGg-1-12\"},\"data\":\"Shutterstock\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Choosing the wrong product\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"You will find it hard to thoroughly review/write about a product that you don’t care about. There are bloggers who review and refer products based solely on the commission rates they earn. Commission rates are important, but they can’t drive your strategy. As mentioned earlier, affiliate marketing runs on the basis of relationships and goodwill. So pick a product that you love using or truly believe in. People will be drawn to your platform if they sense honesty in your \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/2017/12/affiliate-marketing-sales-outreach-potential\"},\"data\":\"product reviews\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". Once you have established a steady stream of readers and customers who trust you, earning from affiliate marketing will become a lot easier.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Trying to do too much, too soon\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"When you talk or write about more than one category of product, you’re most likely diluting your brand. Trying to cover too many product verticals at the same time detracts from the value associated with each of the products you want to sell. Instead, try dedicating your focus on one product type at a time. Doing so will help you build a reputation and a speciality, which will make it easier to \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/mystory/e852f0988a-how-to-earn-through-affiliate-marketing\"},\"data\":\"earn affiliate sales\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" from people who come to you for your specialised inputs. Of course, once you have built a strong base with one product vertical, you can expand your range in the future to amplify your reach.\\nSimilar to trying to hit too many verticals, many novices also make the mistake of signing up for too many affiliate programmes. There are many affiliate sites out there like ClickBank, Rakuten, CJ Affiliate, Amazon Associates, JVZoo, FlexOffers, ShareASale, and more. Signing up for too many of these can create confusion with readers who are unsure which platform can offer them the best deal. Less certainty means fewer purchases means less income. There is no harm in creating multiple streams of income, but remember, speciality and loyalty will serve you much better in the long run.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"A difficult-to-comprehend website\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If your platform does not attract potential customers either due to low loading speeds or too many ads, it’s time to reconsider your website design. Check out some of the best websites by top bloggers and affiliates and analyse how they have managed to make those sites functional so as to optimise sales. Make your portal user-friendly and incorporate elements that raise brand value without detracting from the user experience.\\nAs successful web designer Cameron Moll \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.linkedin.com/pulse/what-separates-design-from-art-meant-functional-cameron-clay-young/\"},\"data\":\"once said\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", “What separates art from design is that design is meant to be...functional.”\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Writing poor quality content\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Writing lengthy and rambling \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/2016/10/content-marketing-tips-startups\"},\"data\":\"content\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" that is solely aimed at driving sales has become a bit of a cliche these days. Work on writing relevant and crisp content that catches your audience’s interest and drives them towards the product. Your users will be likelier to make a purchase through your affiliate link if you write about the stuff they want to read and present it concisely. Lastly, make sure you post regularly to retain audience interest in your platform. Failing to write regularly will not give your audience anything new to come back for to your page. Your chances of selling are higher if your audience keeps revisiting your website, so be sure to give them a reason to return!\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Data analytics? What’s that?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Right from the time you start affiliate marketing, you must have your \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/2017/12/data-analytics-future-trends\"},\"data\":\"data analytics\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" tools in place. These tools let you track your performance and help you understand how and why you made a particular sale. You can track data for analytics on ROI (return on investment), conversion rate, average order value, and more, depending on your programme. These values can help you understand what campaigns to keep and what not to keep, streamlining your income channels as you go along.\\nYour affiliate marketing programme will generate results once you get the knack of selling the right product at the right time with full dedication. A well-designed functional website with compelling content – backed by data analytics – will have the best potential to generate affiliate marketing income for you. Good luck!\"}}],\"timeLapsed\":\"14th Feb 2018\",\"publishedDate\":\"February 14, 2018\",\"newReleased\":false},{\"id\":57066,\"title\":\"Building a brand: 10 tips for creating outstanding video ads\",\"slug\":\"brand-building-tips-for-creating-outstanding-video-ads\",\"type\":\"RICH\",\"publishedAt\":\"2018-01-03T18:50:56.000Z\",\"updatedAt\":\"2021-04-08T09:00:10.859Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Vineet Markan\",\"username\":\"vineet-markan\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/wordpress/userphoto/37897.jpg\",\"designation\":null,\"path\":\"/author/vineet-markan\"}],\"category\":{\"id\":104,\"name\":\"Marketing \u0026 Sales\",\"slug\":\"marketing\",\"path\":\"/category/marketing\"},\"excerpt\":\"The great part about selling through a video is that you get to tell a story and be creative. Here are a few ways for making effective video ads that can arouse your customers’ interest.Video ads gene...\",\"media\":\"https://images.yourstory.com/cs/wordpress/2018/01/VIDEO-AD.png\",\"thumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/01/VIDEO-AD.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/01/VIDEO-AD.png\",\"brandSpotlight\":null,\"sponsoredStory\":false,\"timeToRead\":5,\"reactions\":{\"contentId\":57066,\"commentCount\":0,\"likeCount\":0,\"dislikeCount\":0,\"fbShareCount\":30,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":30},\"articleTopics\":null,\"richArticleTopics\":null,\"tags\":[{\"name\":\"product design\",\"slug\":\"product-design\",\"order\":0,\"path\":\"/tag/product-design\"},{\"name\":\"online advertising\",\"slug\":\"online-advertising\",\"order\":1,\"path\":\"/tag/online-advertising\"},{\"name\":\"how to make viral video\",\"slug\":\"how-to-make-viral-video\",\"order\":2,\"path\":\"/tag/how-to-make-viral-video\"},{\"name\":\"marketing\",\"slug\":\"marketing\",\"order\":3,\"path\":\"/tag/marketing\"},{\"name\":\"video ad\",\"slug\":\"video-ad\",\"order\":4,\"path\":\"/tag/video-ad\"},{\"name\":\"viral ad\",\"slug\":\"viral-ad\",\"order\":5,\"path\":\"/tag/viral-ad\"}],\"contentType\":\"\",\"storySchemaType\":\"\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/wordpress/2018/01/VIDEO-AD.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$8b\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":1,\"videoCount\":3,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[{\"id\":\"QF1hsOpszmc\",\"url\":\"https://www.youtube.com/embed/QF1hsOpszmc?rel=0\u0026feature=oembed\",\"platform\":\"youtube\",\"mediaId\":\"QF1hsOpszmc\",\"videoLink\":\"https://www.youtube.com/embed/QF1hsOpszmc?rel=0\"},{\"id\":\"OIJfF2nt6y0\",\"url\":\"https://www.youtube.com/embed/OIJfF2nt6y0?rel=0\u0026feature=oembed\",\"platform\":\"youtube\",\"mediaId\":\"OIJfF2nt6y0\",\"videoLink\":\"https://www.youtube.com/embed/OIJfF2nt6y0?rel=0\"},{\"id\":\"Mrcmm_diiU4\",\"url\":\"https://www.youtube.com/embed/Mrcmm_diiU4?rel=0\u0026feature=oembed\",\"platform\":\"youtube\",\"mediaId\":\"Mrcmm_diiU4\",\"videoLink\":\"https://www.youtube.com/embed/Mrcmm_diiU4?rel=0\"}]},\"snippets\":null,\"trailers\":null,\"path\":\"/2018/01/brand-building-tips-for-creating-outstanding-video-ads\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"The great part about selling through a video is that you get to tell a story and be creative. Here are a few ways for making effective video ads that can arouse your customers’ interest.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\nVideo ads generally require a sizeable investment when compared to other forms of content produced by businesses on a daily basis, such as blog articles or email campaigns.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/wordpress/2018/01/VIDEO-AD.png?fm=png\u0026auto=format\",\"caption\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Below you will find some tips to help you produce effective video ads. Think of this as a checklist while you write the script and screenplay or while you review your final edit.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" 80-10 rule\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Think of the first 10 seconds of your video as its headline. David Ogilvy once said, “80 percent of your readers will decide if they are interested in your service solely based on your ad’s headline.” It means when you are done writing your headline or editing the first 10 seconds of your video, you have already spent \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"underline\":true},\"data\":\"80 cents from the dollar\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". Make this decision consciously and after ample consideration.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" 33 percent problem, 33 percent solution, 33 percent benefits\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Ads run anywhere from 30 seconds to two minutes. When planning the content, map it on a timeline to see how much time you are devoting to the most important parts of your message. A general rule of thumb is you devote opening part of the ad to the problem, middle for introducing your product, and conclude with the benefits where everyone is happy. Almost all successful ads follow this format where \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"underline\":true},\"data\":\"problem is established within the first 10 seconds of the ad\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Avoid clickbaits\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Have you seen news articles or ads crying out loud for attention? Lose weight, improve complexion, say goodbye to wrinkles in no time. Promises to solve a genuine problem for free in no-time may get you a few clicks but these gimmicks don’t get too far. Those clicks and views will not make your cash register ring. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"underline\":true},\"data\":\"Never promise what you cannot deliver\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Assume your audience is intelligent\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"One of the simplest ways to make a good ad is to assume that your audience is as smart as you. If you start with this simple assumption, you will not try to trick them into buying your product but give them the relevant information they need to make a buying decision. Rather than talking about what your product can do, talk about what \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"underline\":true},\"data\":\"they can do\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" with it.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Don’t be shy of being dramatic\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The great part about selling through a video is that you get to tell a story, be creative. And what’s the point of this creative freedom, if you can’t play things out to their extreme and show the world from a new point of view. Don’t be afraid to play out your customer’s problems or your product’s effects out to the extreme, sometimes almost to the point that they seem outrageous.\\nTo get a taste of dramatic, check out this \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.youtube.com/watch?v=RlElzOHRc3c\"},\"data\":\"campaign for Mountain Dew Kickstart.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Make it a series\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"It’s hard work to create an ad, it costs money, time, effort and it only lasts for a minute. The shelf life of content decreases with each passing day. It’s a good idea to give your audience something they can look forward to. When planning content, try to form a long-term strategy and come up with content for three to four ads at one time with a common theme or storyline. This will help your audience instantly relate with the previous content when you launch new ads. It will increase recall value and will allow you more time to tell a good story.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Use less words\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This is a rule not specific to ads but a general rule for good film-making. There is a reason we call them motion pictures and not motion pictures and sounds. Try to say more with your shots rather than relying on background narration. It makes the content more universal since it needs no language to understand. Relying more on visual storytelling will also make it more engaging to watch.\\nHere is example of an ad which talk less and shows more.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"youtube\",\"value\":{\"id\":\"QF1hsOpszmc\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Try not to leave out the price\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most ads don’t have a recall value, the ones that are able to arouse consumers interests very often leave them guessing about the price and whether they can afford the service. Remember, price is a selling point … and a very critical one. Don’t leave out this critical piece when you ask a potential customer to make a buying decision.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Make a musical\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The age-old formula of selling using jingles still holds true in the modern internet era. We are humans — we will always sing in bathrooms, while travelling, driving and even sometimes while working. It can pay off big time to have a songwriter compose a catchy tune and rhythm for you. Jingles and songs have been shown to have a high recall value.\\nHere are two musical campaigns which had the audience singing along.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"youtube\",\"value\":{\"id\":\"OIJfF2nt6y0\"}},{\"contentType\":\"youtube\",\"value\":{\"id\":\"Mrcmm_diiU4\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Provide a call to action\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Lastly and very importantly, do not forget to include a call to action. Sign up, place an order, subscribe to your channel, whatever it is, make sure you state it loud and clearly. You can even provide a coupon code to track the performance of your campaign.\"}}],\"timeLapsed\":\"4th Jan 2018\",\"publishedDate\":\"January 04, 2018\",\"newReleased\":false}]},{\"id\":109,\"name\":\"Funding\",\"slug\":\"funding\",\"path\":\"/category/funding\",\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true},\"stories\":[{\"id\":336489,\"title\":\"Physis Capital announces final close of maiden Rs 400 crore fund\",\"slug\":\"physis-capital-final-close-of-maiden-rs-400-crore-fund\",\"type\":\"RICH\",\"subtitle\":\"Physis Capital aims to invest in 15-20 startups by December 2026 with particular focus on segments of consumer-tech, fintech, and deep-tech.\\r\\n\\r\\n\",\"publishedAt\":\"2026-05-27T07:30:27.169Z\",\"updatedAt\":\"2026-05-27T07:30:26.475Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Team YS\",\"username\":\"webmaster\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/static/default-ys-image.jpg\",\"designation\":null,\"path\":\"/author/webmaster\"}],\"category\":{\"id\":109,\"name\":\"Funding\",\"slug\":\"funding\",\"path\":\"/category/funding\"},\"excerpt\":\"Physis Capital aims to invest in 15-20 startups by December 2026 with particular focus on segments of consumer-tech, fintech, and deeptech.\",\"media\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/mid-journey-image-1761929625896.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/mid-journey-image-1761929625896.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/mid-journey-image-1761929625896.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":2,\"reactions\":{\"contentId\":336489,\"commentCount\":0,\"likeCount\":177,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc32-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"funding-and-investments\",\"name\":\"Funding and Investments\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Just In\",\"slug\":\"just-in\",\"order\":0,\"path\":\"/tag/just-in\"},{\"name\":\"Physis Capital\",\"slug\":\"physis-capital\",\"order\":1,\"path\":\"/tag/physis-capital\"},{\"name\":\"inflection point ventures\",\"slug\":\"inflection-point-ventures\",\"order\":2,\"path\":\"/tag/inflection-point-ventures\"},{\"name\":\"fund close\",\"slug\":\"fund-close\",\"order\":3,\"path\":\"/tag/fund-close\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"news story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"Physis Capital is an early stage VC firm\\n\\n\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/mid-journey-image-1761929625896.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$8c\"},\"webStoryUrl\":\"\",\"companies\":[{\"id\":\"817ae7e0-5248-11ea-81f1-4736d76118ed\",\"name\":\"Inflection Point Ventures\",\"legalName\":null,\"slug\":\"inflection-point-ventures\",\"subtitle\":\"Venture Capital Firm\",\"website\":\"https://ipventures.in/\",\"order\":0}],\"glossaryTerms\":[],\"articleType\":\"News Reports\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/05/physis-capital-final-close-of-maiden-rs-400-crore-fund\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Early stage venture capital firm Physis Capital has announced the final close of its maiden Rs 400 crore fund, backed by institutional investors and family offices including SUD Life, Lotus Holdings, Ajmera Realty, Narayana Nethralaya, and DS Group.\\n\\nFounded by the creators of Inflection Point Ventures Vinay Bansal, Ankur Mittal, Mitesh Shah, and Vinod Bansal, Physis Capital invests in startups from pre-Series A to Series B stages, with cheque sizes ranging between $1 million and $3 million.\\n\\nThe firm has already invested across 10 portfolio companies and expects to complete deployment over the next 6 to 8 months. More than 60% of the fund corpus has already been deployed or committed across a diversified portfolio that includes Momentum, Olyv, STAGE, Hudle, and Elevate Now.\\n\\nPhysis Capital Managing Partner Vinay Bansal said,\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"We're focused on backing founders solving real, structural problems across India, whether it's access to capital, healthcare affordability, or building for the next wave of consumers beyond the metros. 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reforms\\\".\\n\\n\\\"Today, the world believes that only India can strengthen the global supply chain. That is why India is also today taking major steps in this direction. A strong network of MSMEs is being developed in the country,\\\" Murmu stressed.\\n\\nThe President emphasised that the government is working with \\\"full commitment\\\" to empower micro, small and medium enterprises (MSMEs) and small entrepreneurs.\\n\\n\\\"Presently, approximately 3.5 crore MSMEs are registered on the Udyam and Udyam Assist Portal. Under the Credit Guarantee Scheme for \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/smbstory/vc-funding-skill-development-changing-face-msmes-2023\"},\"data\":\"MSMEs\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", guarantees of nearly Rs 5 lakh crore have been sanctioned in the last few years. 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The scheme is applicable to current and aspirant entrepreneurs.\\n\\nThe President also highlighted that more than 84 lakh people have connected so far with the \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/pm-vishwakarma-scheme\"},\"data\":\"PM Vishwakarma Yojana \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"launched by the Prime Minister on September 17.\\n\\n\\\"It is difficult to imagine daily life without Vishwakarma families. These families pass on their skills from generation to generation. However, due to a lack of government support, our Vishwakarma companions were facing a difficult time. My government has also taken care of such Vishwakarma families. So far, more than 84 lakh people have connected with the PM Vishwakarma Yojana,\\\" Murmu said.\\n\"}}],\"timeLapsed\":\"31st Jan 2024\",\"publishedDate\":\"January 31, 2024\",\"newReleased\":false},{\"id\":304801,\"title\":\"PM launches Rs 24,000 Cr scheme for vulnerable tribal groups' welfare\",\"slug\":\"pm-launches-scheme-for-vulnerable-tribal-groups\",\"type\":\"RICH\",\"subtitle\":\"Apart from PM Janjati Adivasi Nyaya Maha Abhiyan', Modi also launched several schemes including Viksit Bharat Sankalp Yatra', a nationwide programme aimed at reaching out to citizens who are eligible for various central schemes but have not benefitted so far.\",\"publishedAt\":\"2023-11-15T14:18:42.187Z\",\"updatedAt\":\"2023-11-15T14:18:45.428Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Press Trust of 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stations across the country to strengthen its cruelty-free and environmentally-conscious branding. \",\"media\":\"https://images.yourstory.com/cs/5/d72b5ef09db411ebb4167b901dac470c/Image5ekl-1623824096459.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/5/d72b5ef09db411ebb4167b901dac470c/Image5ekl-1623824096459.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/5/d72b5ef09db411ebb4167b901dac470c/Image5ekl-1623824096459.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":3,\"reactions\":{\"contentId\":206480,\"commentCount\":0,\"likeCount\":113,\"dislikeCount\":0,\"fbShareCount\":8,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":8},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc33-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"general-news\",\"name\":\"General News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"The Body 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The development comes a few days after the brand announced that it would go \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://vegconomist.com/fashion-und-beauty/the-body-shop-will-be-100-vegan-certified-by-2023-introduces-refill-system/\"},\"data\":\"100 percent vegan by 2023\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\\n“The refill stations will be set up in our existing stores and will let people refill their bottles instead of buying new products. There is a different compliance here (in India) so we are working on that and hope to launch before another wave of pandemic hits us,” says \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Shriti Malhotra, Chief Executive Officer, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The Body Shop (India), over a call with \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"data\":\". \\n\"}},{\"contentType\":\"blockquote\",\"value\":{\"formats\":{},\"data\":\"The shops, which are called “The Workshops”, will first be rolled out in stores across Mumbai and then open in other metro cities. “It makes sense to enter metros because that’s where a major chunk of our customers comes from,” Shriti says.  \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Existing brand stores will be converted into refill stations and the brand's products will also be sold alongside. \\n\\nThe brand currently has \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"more than 200 stores across 65-70 cities \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"and about 60 percent of 700 products are vegan. The brand operated in skin, bath and body, men’s makeup, fragrances and gifting, among other categories.  \\n\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/5/d72b5ef09db411ebb4167b901dac470c/Imagefj5i-1623824407681.jpg\",\"caption\":\"\u003cp\u003e\u003cem\u003eShriti, a practicing vegan, has been The Body Shop (India)'s CEO for more than a decade\u003c/em\u003e \u003c/p\u003e\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"How these friends are solving footwear wastage, with their vegan shoe brand clocking Rs 3 Cr turnover\",\"thumbnail\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/Untitleddesign14-1623151120395.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/smbstory/greensole-sustainable-vegan-shoes-footwear-recycling-business\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Originally launched in 1976, The Body Shop was \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"one of the first skincare brands to advocate for no-animal testing \"}},{\"contentType\":\"text\",\"value\":{\"data\":\"while developing products. \\n\\nAfter coming to India in 2006, the brand, which had higher price points, has tried to become more mass in its appeal by introducing trial packs and also bringing the price points between Rs 200 and Rs 2,000. \\n\\nDuring the pandemic the brand introduced WhatsApp stores and modified their website to facilitate direct ordering, as more and more customers were shopping online due to store closures. Most orders were delivered through the brand's stores across the country. \\n\\n“We had our shopkeepers delivering products everywhere at any given hour,” Shriti says.\\n\\nThe company has also launched new ranges, including a lemon-based skincare and bath  range and a perfume range that can be mixed to create new fragrances. \\n\\n“There will be more product launches very soon and we are also going to develop our website further for more customer engagement,” Shriti says. About 25-30 percent of the skincare brand’s business comes by selling on online channels.  \\n\"}},{\"contentType\":\"blockquote\",\"value\":{\"formats\":{},\"data\":\"A few years ago, The Body Shop was probably the only brand operating in the cruelty-free segment in India. But today numerous homegrown direct-to-consumer brands are available to consumers.  \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"These include Sequoia India-backed Mamaearth, Kama Ayurveda, and Kerala-based Juicy Chemistry. Pureplay Skin Sciences, which runs skincare brand Plum, provides incentives to customers who send used bottles back to the firm for recycling. \\n\\n\"}}],\"timeLapsed\":\"17th Jun 2021\",\"publishedDate\":\"June 17, 2021\",\"newReleased\":false},{\"id\":199258,\"title\":\"Five new animal species discovered in Tibet\",\"slug\":\"five-new-animal-species-discovered-tibet-macaque-monkey-snake\",\"type\":\"RICH\",\"subtitle\":\"The discovered species are a type of macaque (a genus of gregarious Old-World monkeys), bushmaster snake (venomous), and three kinds of frogs.\",\"publishedAt\":\"2021-04-19T10:26:28.524Z\",\"updatedAt\":\"2021-04-19T10:31:49.742Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Press Trust of India\",\"username\":\"press-trust-of-india\",\"order\":0,\"imageUrl\":null,\"designation\":null,\"path\":\"/author/press-trust-of-india\"}],\"category\":{\"id\":139,\"name\":\"Social \u0026 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of the terrestrial wildlife in the \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Tibet Autonomous region\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" carried out by the \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"regional forestry bureau\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Global Times \"}},{\"contentType\":\"text\",\"value\":{\"data\":\"reported on Monday.\\n\\nCovering an area of 6,346 sq km, this was a second such investigation carried out by the bureau, the report said.\\n\"}},{\"contentType\":\"blockquote\",\"value\":{\"formats\":{},\"data\":\"The discovered species are — a type of \u003cb\u003emacaque\u003c/b\u003e (a genus of gregarious Old-World monkeys), \u003cb\u003ebushmaster snake\u003c/b\u003e (venomous), and three kinds of \u003cb\u003efrogs\u003c/b\u003e.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The investigation also discovered \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"20 species\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" that were not previously known to habitat in Tibet.\\n\\nThe white-cheeked macaque is the only mammal of all the five new species. Its place of dwelling was \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Medog county\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", which is the last county in \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Tibet bordering Arunachal Pradesh\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\\nThe species was first described by its discoverers, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Chinese primatologists Li Cheng, Zhao Chao, and Fan Pengfei\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", in 2015.\\n\\nIt is the first primate species in recent decades to be named by Chinese scholars, and is also the most recent new macaque species to be described in an academic paper, the report said.\\n\\nWhite-cheeked macaques are stout with the males significantly larger than the females. These animals' backs range from yellowish-brown to \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"chocolate-brown colours\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", while their cheeks sport the distinct greyish-white hairs that gave them their name.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"italic\":true},\"data\":\"Protobothrops himalayanus \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"— \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"a type of bushmaster snake — was discovered in the Himalayas in 2012. Its most distinctive features are its red head and red eyes. It can grow up to 1.5 meters in length.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/wordpress/2015/07/yourstory-frog-goa.jpg\",\"caption\":\"\u003cp\u003eRepresentational image\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"data\":\"The discovery of the snake is seen as a big challenge to the notion that the Himalayas are a desolate and lifeless region.\\n\"}},{\"contentType\":\"blockquote\",\"value\":{\"formats\":{},\"data\":\"Liu Wulin, a researcher with \u003cb\u003eTibet's Forestry Planning and Research Institute,\u003c/b\u003e told the \u003cem\u003eGuangming Daily \u003c/em\u003ethat the discovery of such a large venomous snake is an indication of local species diversity and that the local ecological environment is highly native and not damaged as predators need a complete food chain to survive.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Over 900 researchers were involved in the investigation, which examined the distribution of wild animals in Tibet, their habitats, population size, and changing trends.\\n\\nIdentifying threats to the habitats of wild animals, an examination of their domestication, breeding, and trade were also focussed during the investigation, the report said.\\n\"}}],\"timeLapsed\":\"19th Apr 2021\",\"publishedDate\":\"April 19, 2021\",\"newReleased\":false}]}]},\"index\":12}]}]\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'a03e76d978c5b79a',t:'MTc4MDE1MTcxNA=='};var a=document.createElement('script');a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body></html><style data-styled="" data-styled-version="5.3.11"></style>