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	<title>You&#039;re the Boss &#187; David H. Freedman</title>
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	<description>The Art of Running a Small Business</description>
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		<title>Does a Cleaning-Equipment Company Belong on Pinterest?</title>
		<link>//boss.blogs.nytimes.com/2012/05/30/does-a-cleaning-equipment-company-belong-on-pinterest/</link>
		<comments>//boss.blogs.nytimes.com/2012/05/30/does-a-cleaning-equipment-company-belong-on-pinterest/#respond</comments>
		<pubDate>Wed, 30 May 2012 11:00:17 +0000</pubDate>
		<dc:creator><![CDATA[By David H. Freedman]]></dc:creator>
				<category><![CDATA[Tech Support]]></category>
		<category><![CDATA[_featured]]></category>
		<category><![CDATA[Craig Schuster]]></category>
		<category><![CDATA[David Hart]]></category>
		<category><![CDATA[Equipment Trade Service Company]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Media]]></category>
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		<description><![CDATA[Equipment Trade Service Company, based in Philadelphia, thinks so. But who is going to "pin" a photo of cleaning equipment?]]></description>
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		<title>Readers Respond on How a Web Site Builds Trust</title>
		<link>//boss.blogs.nytimes.com/2012/05/03/readers-respond-on-how-a-web-site-builds-trust/</link>
		<comments>//boss.blogs.nytimes.com/2012/05/03/readers-respond-on-how-a-web-site-builds-trust/#respond</comments>
		<pubDate>Thu, 03 May 2012 17:00:18 +0000</pubDate>
		<dc:creator><![CDATA[By David H. Freedman]]></dc:creator>
				<category><![CDATA[Tech Support]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Jason Shen]]></category>
		<category><![CDATA[responding to readers]]></category>
		<category><![CDATA[Ridejoy]]></category>
		<category><![CDATA[site analysis]]></category>
		<category><![CDATA[Web business]]></category>
		<category><![CDATA[Web site redesign]]></category>

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		<description><![CDATA[Ridejoy is trying to make strangers feel more comfortable about sharing a ride.]]></description>
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		<title>Would You Trust Ridejoy&#8217;s Web Site?</title>
		<link>//boss.blogs.nytimes.com/2012/04/19/would-you-trust-ridejoys-web-site/</link>
		<comments>//boss.blogs.nytimes.com/2012/04/19/would-you-trust-ridejoys-web-site/#respond</comments>
		<pubDate>Thu, 19 Apr 2012 11:00:57 +0000</pubDate>
		<dc:creator><![CDATA[By David H. Freedman]]></dc:creator>
				<category><![CDATA[Tech Support]]></category>
		<category><![CDATA[_featured]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Jason Shen]]></category>
		<category><![CDATA[Ridejoy]]></category>
		<category><![CDATA[site analysis]]></category>
		<category><![CDATA[Web business]]></category>
		<category><![CDATA[Web site redesign]]></category>

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		<description><![CDATA[The company understands that arranging a ride on the Internet might give some pause. Ridejoy's solution is to let potential ride mates see if they share any friends on Facebook.]]></description>
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		<title>Coupon Deals and the Search for New Customers</title>
		<link>//boss.blogs.nytimes.com/2012/04/13/coupon-deals-and-the-search-for-new-customers/</link>
		<comments>//boss.blogs.nytimes.com/2012/04/13/coupon-deals-and-the-search-for-new-customers/#respond</comments>
		<pubDate>Fri, 13 Apr 2012 11:00:29 +0000</pubDate>
		<dc:creator><![CDATA[By David H. Freedman]]></dc:creator>
				<category><![CDATA[Tech Support]]></category>
		<category><![CDATA[_featured]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[Constant Contact]]></category>
		<category><![CDATA[doing the math]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Living Social]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[responding to readers]]></category>
		<category><![CDATA[SaveLocal]]></category>
		<category><![CDATA[Social Media]]></category>
<category domain="//www.nytimes.com/namespaces/nyt_org_all"><![CDATA[Groupon Inc|GRPN|NASDAQ]]></category>
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		<description><![CDATA[Doing the math on how many new customers a deal must attract to succeed.]]></description>
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		<title>Tech Audit: Two Owners, Two Companies, Lots of I.T. Headaches</title>
		<link>//boss.blogs.nytimes.com/2012/04/03/tech-audit-two-owners-two-companies-lots-of-it-headaches/</link>
		<comments>//boss.blogs.nytimes.com/2012/04/03/tech-audit-two-owners-two-companies-lots-of-it-headaches/#respond</comments>
		<pubDate>Tue, 03 Apr 2012 11:00:20 +0000</pubDate>
		<dc:creator><![CDATA[By David H. Freedman]]></dc:creator>
				<category><![CDATA[Tech Support]]></category>
		<category><![CDATA[_featured]]></category>
		<category><![CDATA[David Rio]]></category>
		<category><![CDATA[information technology]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[Metromint]]></category>
		<category><![CDATA[QuickBooks]]></category>
		<category><![CDATA[Rio Miura]]></category>
		<category><![CDATA[Scott Lowe]]></category>
		<category><![CDATA[Soma Beverage Company]]></category>
		<category><![CDATA[The Tech Audit]]></category>

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		<description><![CDATA[Business owners try to cope without a dedicated, in-house, six-figure information-technology specialist.]]></description>
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		<title>Is SaveLocal a Better Deal Than Groupon?</title>
		<link>//boss.blogs.nytimes.com/2012/03/14/would-you-consider-using-a-groupon-alternative/</link>
		<comments>//boss.blogs.nytimes.com/2012/03/14/would-you-consider-using-a-groupon-alternative/#respond</comments>
		<pubDate>Wed, 14 Mar 2012 17:03:54 +0000</pubDate>
		<dc:creator><![CDATA[By David H. Freedman]]></dc:creator>
				<category><![CDATA[Tech Support]]></category>
		<category><![CDATA[_featured]]></category>
		<category><![CDATA[Acropolis]]></category>
		<category><![CDATA[Archie Sclavounos]]></category>
		<category><![CDATA[Constant Contact]]></category>
		<category><![CDATA[Gail Goodman]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Living Social]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Robert Clark]]></category>
		<category><![CDATA[SaveLocal]]></category>
		<category><![CDATA[Urban Escape Day Spa]]></category>
<category domain="//www.nytimes.com/namespaces/nyt_org_all"><![CDATA[Groupon Inc|GRPN|NASDAQ]]></category>
		<guid isPermaLink="false">//boss.blogs.nytimes.com/2012/03/14/would-you-consider-using-a-groupon-alternative/</guid>
		<description><![CDATA[The owners of a restaurant and a spa analyze their daily deal decisions.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Higher-Tech Way to Find Overseas Suppliers</title>
		<link>//boss.blogs.nytimes.com/2012/02/28/a-higher-tech-way-to-find-overseas-suppliers/</link>
		<comments>//boss.blogs.nytimes.com/2012/02/28/a-higher-tech-way-to-find-overseas-suppliers/#respond</comments>
		<pubDate>Tue, 28 Feb 2012 12:00:16 +0000</pubDate>
		<dc:creator><![CDATA[By David H. Freedman]]></dc:creator>
				<category><![CDATA[Tech Support]]></category>
		<category><![CDATA[_featured]]></category>
		<category><![CDATA[finding suppliers]]></category>
		<category><![CDATA[foreign suppliers]]></category>
		<category><![CDATA[suppliers]]></category>

		<guid isPermaLink="false">//boss.blogs.nytimes.com/2012/02/28/a-higher-tech-way-to-find-overseas-suppliers/</guid>
		<description><![CDATA[Why are experienced owners still getting burned by overseas suppliers? The problem is the dearth of information to be had on companies in developing nations.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Debating the Merits of Facebook and Google+</title>
		<link>//boss.blogs.nytimes.com/2012/02/07/debating-the-merits-of-facebook-and-google/</link>
		<comments>//boss.blogs.nytimes.com/2012/02/07/debating-the-merits-of-facebook-and-google/#respond</comments>
		<pubDate>Tue, 07 Feb 2012 18:00:54 +0000</pubDate>
		<dc:creator><![CDATA[By David H. Freedman]]></dc:creator>
				<category><![CDATA[Tech Support]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[Mansfield Fine Furniture]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Negri Electronics]]></category>
		<category><![CDATA[Nick Roulleau]]></category>
		<category><![CDATA[Ryan Negri]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">//boss.blogs.nytimes.com/2012/02/07/debating-the-merits-of-facebook-and-google/</guid>
		<description><![CDATA[That Google+ may have certain advantages in its feature set matters little to Nick Roulleau if it can't produce bodies.]]></description>
		<wfw:commentRss>//boss.blogs.nytimes.com/2012/02/07/debating-the-merits-of-facebook-and-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Does Google+ Offer Businesses an Edge?</title>
		<link>//boss.blogs.nytimes.com/2012/01/30/does-google-offer-businesses-an-edge/</link>
		<comments>//boss.blogs.nytimes.com/2012/01/30/does-google-offer-businesses-an-edge/#respond</comments>
		<pubDate>Mon, 30 Jan 2012 18:00:33 +0000</pubDate>
		<dc:creator><![CDATA[By David H. Freedman]]></dc:creator>
				<category><![CDATA[Tech Support]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[Negri Electronics]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[Ryan Negri]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">//boss.blogs.nytimes.com/2012/01/30/does-google-offer-businesses-an-edge/</guid>
		<description><![CDATA[One advantage: it does make it easier to treat different customers differently. ]]></description>
		<wfw:commentRss>//boss.blogs.nytimes.com/2012/01/30/does-google-offer-businesses-an-edge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Turning Facebook Followers Into Online Focus Groups</title>
		<link>//boss.blogs.nytimes.com/2012/01/05/turning-facebook-followers-into-online-focus-groups/</link>
		<comments>//boss.blogs.nytimes.com/2012/01/05/turning-facebook-followers-into-online-focus-groups/#respond</comments>
		<pubDate>Thu, 05 Jan 2012 12:00:21 +0000</pubDate>
		<dc:creator><![CDATA[By David H. Freedman]]></dc:creator>
				<category><![CDATA[Tech Support]]></category>
		<category><![CDATA[_featured]]></category>
		<category><![CDATA[Aaron Schwartz]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[Modify]]></category>
		<category><![CDATA[Napkin Labs]]></category>
		<category><![CDATA[Riley Gibson]]></category>

		<guid isPermaLink="false">//boss.blogs.nytimes.com/2012/01/05/turning-facebook-followers-into-online-focus-groups/</guid>
		<description><![CDATA[Involving people in the product-development process can create a network of evangelists.]]></description>
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