• You can read the news release that we put out this morning.
• You can visit our special “Social Media Release” or SMR. Think of it as a one-stop shop for bloggers or anyone else looking for information, images, videos, facts and quotes about the launch of YummyNames.
• You can have a look around www.yummynames.com. There’s lots of information on who we are and what we do. Plus, you can try a search or two and see what the portfolio has to offer.
• You can watch the video below and I’ll do my best to explain YummyNames in three minutes.

A few weeks ago, my wife and I took a quick day trip to Buffalo, New York. At one point during the day, we needed to call for a local taxi, so my wife whipped out her mobile phone and began dialing. I was puzzled as to how she happened to have the number of a Buffalo taxi company at her fingertips. So I asked her about this.

As it turns out, my wife - who is the more practical one in the family - knew that we’d need the services of a local cab company while we were in Buffalo, so prior to our trip she had turned to our mutual friend, Google, for help.

It turns out that she had typed “Buffalo taxi” into the search engine. My wife was presented with the first 10 results out of over 3 million. Quickly scanning the Google results page, she saw “Buffalo Taxi Cab” (second from the top) and the URL www.buffalotaxicab.com. And that’s what she clicked on. And that’s who got my wife’s business. (Yes, even with the crappy, one-page Website that currently resides there.)

I was intrigued by all of this, so I asked my wife how and why she chose this particular taxi company. She explained to me that the number one thing that got her attention was the fact that the company had “the best Website address.” She went on to explain that, based on the fact that this company was using buffalotaxicab.com as their domain, she figured they were “legitimate” and “had their act together.”

My wife is right, of course. buffalotaxicab.com is a terrific generic domain name that not only clearly explains what the company has to offer, it is intuitive from a type-in perspective, and it is also loaded with the keywords that are ideal for high search engine ranking.

The thing I found most interesting was that the clever company that owned this domain name consists of just two guys with two cabs. But by having this great generic domain name, two guys with two cabs beat out dozens of larger competitors for my wife’s business.

Way to go, guys. And thanks for planning ahead, honey.

I discovered this little gem when I was driving around one rainy night in Los Angeles. While stopped at a red light, I looked up and saw a large billboard ad for a vehicle donation charity.

I couldn’t believe what I saw…

(Apologies in advance; because of the rain my photos are not great.)

It’s a bit hard to make out, but according to this billboard the domain name for this organization is:

kars-4-kids.org

That’s right, “kars” with a “k”, plus not just one but TWO dashes, and all ending in a .org domain extension.

Good luck trying to remember this domain name!

Thankfully, I had a camera with me to record the domain name, so when I got back to my computer I typed in www.kars-4-kids.org.

Guess what? The billboard got it wrong!

kars-4-kids.org is not owned by the organization, and is in fact just a parked domain.

The organization can actually be found at kars4kids.org (without the dashes).

Somebody please fire the genius who thought it would be a great idea to add a few dashes to the domain name and then spend who knows how much plastering it on billboards all over the country.

But it gets even better, or worse, depending on how you look at it…

What if you didn’t happen to have a photo of the billboard and had to rely on memory? Hey, it could happen.

Say, for instance, when you next found yourself at a computer you typed in carsforkids.org.

Turns out that carsforkids.org takes you to a different organization doing roughly the same thing: charitable donations of cars for kids!

I kid you not.