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    <title>Zachary Adam Cohen: Thought Jelly</title>
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      <pubDate>Wed, 18 Jan 2012 08:00:00 -0800</pubDate>
      <title>Occupy Paula Deen</title>
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	<p>Fucking Paula Deen. Charming, southern, disarming health-destroying bitch. This woman spent the last however many years getting fat (literally) and rich (obviously) off of us. Off our health. Off of manipulating us into thinking that we didnt have to sacrifice flavor and taste, that eating and cooking were not drudgery, they were occasions to celebrate life, and fun, and excitement and most of all, butter.</p>
<p>Now I've always found Paula's schtick to be completely self-serving and annoying: she was simply yet another of the assholes that Food Network has gotten behind, turning a small brand into a media galaxy complete with her own gravitational pull of books, speaking tours, panels, Food and Wine fest invitations, viral videos (the one where her pants fell down was hysterical). Shit even her asshole sons got a show out of her. Nice mom if you can find one.</p>
<p>But of course now we find out that Paula has been hiding a teeny tiny little secret from us all. Her horrible eating habits and southern routines, her celebration of what we know to be bad for us, has actually sickened her. She has Type 2 Diabetes. You know, the kind you give yourself.&nbsp;</p>
<p>And she's continued milking her celebrity status to the tune of $10 million/ year for the past 3 years, hiding her sickness from the very people she was making the money off of. Would we have continued to watch her? Would we have continued to cheer on every dollop of cream, every stick of butter knowing that we were witnessing a form of suicide? Absolutely not. We would have had her committed.&nbsp;</p>
<p>Do any of her viewers feel betrayed? Or have they already shifted into apologia mode for this sweet and soft woman who reminded them of their old bitty grandmas.&nbsp;</p>
<p>Paula Deen, another perfect example of our national "Extraction Ethos." Take as much as possible for yourself: money, treasure, knowledge, energy, oil, fucking cup holders, space, whatever the fuck!</p>
<p>This is our country. These are the people we idolize, we celebrate, we enable with our dollars and our attention. We are never going to learn. Ever.</p>
<p>#OccupyPaula'sAss</p>
	
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        <posterous:firstName>Zachary Adam</posterous:firstName>
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      <pubDate>Thu, 13 Oct 2011 16:55:00 -0700</pubDate>
      <title>Conservatives and Occupy Wall Street</title>
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	<p>On its face, Occupy Wall Street looks and acts like a traditionally left-wing movement. The slogans and placards, the relative youth of the crowd as well as the general "idea" behind the movement, disrupt business as usual for the nation's financial elite, would seem to square the circle and firmly establish OWS as an outgrowth of the left.</p>
<p>But I don't think OWS is that at all. It is not the Left's "Tea Party" as some pundits and columnists have hoped for. In fact, it is decidedly non-partisan, something the Tea Party was not ever interested in.&nbsp;In fact, I expect, and sincerely hope, to see a left-right convergence around the message of OWS. And what is that message?</p>
<p><strong>That the basic social contract between citizens and their government is broken</strong>.&nbsp;Ezra Klein, in the Washington Post, <a href="http://www.washingtonpost.com/blogs/ezra-klein/post/who-are-the-99-percent/2011/08/25/gIQAt87jKL_blog.html"><span class="s2">captured this truth</span></a> about the movement more eloquently and concisely than any protestor ever could:</p>
<blockquote>
<p class="p2">The organizers of Occupy Wall Street are fighting to upend the system. But what gives their movement the potential for power and potency is the masses who just want the system to work the way they were promised it would work. It&rsquo;s not that 99 percent of Americans are really struggling. It&rsquo;s not that 99 percent of Americans want a revolution. It&rsquo;s that 99 percent of Americans sense that the fundamental bargain of our economy -- work hard, play by the rules, get ahead -- has been broken, and they want to see it restored.</p>
</blockquote>
<p class="p2">"Work hard, play by the rules, get ahead." That is what's broken.&nbsp;</p>
<p class="p2">Does that sound like the ramblings of an anti-globalization masked and anonymous rabblerouser storming the ramparts? Or does that sound like the cry of someone who simply wants to know that their country remains, and will remain, a place where they can flourish?</p>
<p class="p2">But because our country is so divided, we've become expert at talking past one another, segregated no longer by color or class, but by our partisan tribes, trapped in our own media environments with mini-universes of biased-reportage and commentary. (Fox vs CNN, Maddow vs. Rush, etc) The effect of this is that any time one "side" starts to get traction on something whether it be a poll, or an upcoming vote, its opponents immediately start discounting it, undermining it.&nbsp;</p>
<p class="p2">This is exactly what has happened with conservatives and OWS. We so feared that OWS had some very real and honest goals about it,&nbsp;we figured that we couldn't participate&nbsp;because it didn't emerge directly from our ranks. This is not true.</p>
<p class="p2">I am not calling OWS a conservative movement; that I think would be a bridge too far. But I do believe that if conservatives dig deep, they may be surprised to discover that many of the legitimate issues animating OWS and motivating people who have never given a thought in their life to protesting anything, to finally, strip away their life long apathy (that thing we all used to gripe about in the 90's if you don't remember, now the problem is we care too much apparently), are issues that make sense to us as well.</p>
<p class="p2">So, can OWS appeal to conservatives?</p>
<p class="p2">I believe it already does. To wit:&nbsp;let me point you towards a poll that FOX NEWS, yes, that Fox News conducted on its website today. They found that 70% of those polled, presumably Fox News viewers, actually SUPPORTED Occupy Wall Street. Shocked? Don't be.</p>
<p class="p2"><div class='p_embed p_image_embed'>
<img alt="Foxowspoll-e1318449364748" height="346" src="http://getfile6.posterous.com/getfile/files.posterous.com/temp-2011-10-13/pFhaGuCgACbxBarIeBfdHpFbdgHosgIHzFmtumBsbjIvGspexooalnqGejtn/FoxOWSPoll-e1318449364748.jpg.scaled500.jpg" width="450" />
</div>
</p>
<p class="p2">And what did Fox do?</p>
<p class="p2">They immediately took it down. Why? Because a real convergence between right and left, between purists on both sides who do realize that if they are ever, EVER, to make the structural changes our society so desperately needs, poses a threat to institutions like Fox and CNN and all the other status quo coagulants that oil the gears of our broken society.</p>
<p class="p2">But if we devolve into that same old binary thinking: those knuckle dragging tea partiers, those tree-hugging socialists, than we'll be giving Wall Street, the bloated and inefficent Federal Government and all the other sectors of our country that benefit from keeping us divided and apart another chance to take our country away from US. You and I. Left and Right. People.&nbsp;</p>
	
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      <pubDate>Thu, 06 Oct 2011 10:11:00 -0700</pubDate>
      <title>What Steve Jobs Taught Me</title>
      <link>http://zacharyadamcohen.posterous.com/what-steve-jobs-taught-me</link>
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	<p class="p1"><span class="s1">Yesterday evening I was as shocked and saddened as many people were at the news of Steve Jobs' passing. Even though the signs were clear for awhile, I did not believe he would leave us so soon.&nbsp;I suppose I didn&rsquo;t want to believe it, despite the evidence.</span></p>
<p class="p1"><span class="s1">It must be one of life's most unfair aspects that some people never get the chance to enjoy witnessing greatness accrue to their creations. At least Steve got to see his company, their products, values, people and culture rise to the level that it did: the most valuable company on earth. I am grateful that Steve got to see that. And it may be why he left us shortly thereafter.&nbsp;</span></p>
<p class="p1"><span class="s1">Following Tim Cook's successful first experience as CEO during a major product launch, I think Steve knew that his company was in good hands and he could "let go."</span></p>
<p class="p1"><span class="s1">It says a lot about how pivotal our epoch is that the firm with the&nbsp;<em>most valuable company</em> label would not be an oil firm, or a multinational bank, or a defense contractor or an auto manufacturer but rather a revolutionary consumer products company founded by an ex-hippie. A technology company. But a technology company that put humans first, pur out experiences with their products, software, hardware first. Put humanity first, not technology.</span></p>
<p class="p1"><span class="s1">Steve Jobs taught me about beauty. Seems silly to say, though I don&rsquo;t really feel like qualifying my feelings anymore. Not when they are so raw. That was my first thought last night when I heard the news. One of my teachers was gone and it was OK to be upset.&nbsp;</span></p>
<p class="p1"><span class="s1">Although I had never met Steve, and was someone I couldn't even HOPE to meet.&nbsp;Someone I hadn&rsquo;t worked with, spoken to; someone whose office I didn&rsquo;t visit.&nbsp;</span></p>
<p class="p1"><span class="s1">And nevertheless, Steve Jobs was one of my most important teachers. He taught me that ugly things could be beautiful. He taught me that beauty was an ideal beyond aesthetics, and that when you endeavour to make beautiful things, you could conjour the magic inherent in the universe and open up a whole new set of opportunities for human kind to explore.</span></p>
<p class="p1"><span class="s1">Build it and they will come.</span></p>
<p class="p1"><span class="s1">Steve surely must have felt this over the past few years watching independent developers and designers, marketers, filmmakers, entrepreneurs and other creatives use his tools to build things that he could never have thought of. Things that used what he and his incredible team built to make thar original creation even better, more useful, more beautiful. Watching that happen is Beauty squared.</span></p>
<p class="p1"><span class="s1">Steve famously said that the grand project of his life was bridging the gap between technology and the arts. Steve was a storyteller. Just look at his investment in Pixar and the stories and creations that came, and continue to emerge, from that wonderful place. Stories that make &ldquo;grown men cry.&rdquo;</span></p>
<p class="p1"><span class="s1">Indeed.</span></p>
<p class="p1"><span class="s1">As a humanities/ liberal arts guy who has placed himself in the thick of the technology revolution, I can&rsquo;t help but feel solidarity with Steve&rsquo;s mission in life. Recently, an <a href="http://itunes.apple.com/us/app/the-waste-land/id427434046?mt=8" target="_blank">iPad app</a> came out that exemplified just what is possible in the space between technology and the arts.</span></p>
<p class="p1"><span class="s1">T.S. Eliot&rsquo;s modernist epic&nbsp;<em><a href="http://www.bartleby.com/201/1.html" target="_blank">The Waste Land</a></em> is one of those creative accomplishments that defines an era, a touchstone that floors and inspires an entire generation of creatives. It is also responsible for its share of Cliff Note&rsquo;s and midnight head-shakings, as much of the poem is incomprehensible to a general audience. Replete with all manner of allusions, metaphors, languages both modern and classical, the poem requires a level of erudition that simply isn't there anymore.&nbsp;</span></p>
<p class="p1"><span class="s1">I&rsquo;ve read The Waste Land dozens of times and though there are sections that I am fond of and that I have even memorized, I have never been able to say that I &ldquo;understand&rdquo; the poem. Not in its entirety. Even with reader companions, reference books, footnotes, the poem has always remained partially closed to me. Again, I was OK with that arrangement as sometimes art is so powerful that only comprehending a piece of it is enough. It didn&rsquo;t effect my appreciation of Eliot&rsquo;s work that I couldn&rsquo;t "get it." I was hardly alone in that.&nbsp;</span>There are scholars who spend their lives studying the work and make similar claims.&nbsp;</p>
<p class="p1"><span class="s1">And then this app landed. An iPad optimized application for The Waste Land, complete with videos, line by line readings by multiple voices (including two by Eliot himself, the actor Viggo Mortenson, the British poet Ted Hughes), all the footnotes explained and a user-experience that put everything into context.</span></p>
<p class="p1"><span class="s1">Finally! </span></p>
<p class="p1"><span class="s1">I had been waiting for this <em>without even knowing it</em>. A piece of art that I had been transfixed by for over a decade had suddenly, magically, miraculously, opened up to me. I spent an entire weekend with the iPad in my lap, reading the poem again and again, clicking the footnotes, hearing the poem in Eliot&rsquo;s own voice. <br /> </span></p>
<p class="p1"><span class="s1">It was a revelation. </span></p>
<p class="p1"><span class="s1">And I suddenly had a vision for what art could be in this still new century. I had a mission of my own. Thank you Steve. With tears in my eyes, I say goodbye.<br /><div class='p_embed p_image_embed'>
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      <pubDate>Thu, 08 Sep 2011 15:55:00 -0700</pubDate>
      <title>Why the Economy Isn't Creating Jobs</title>
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	<p>Watching the debates last night, I was struck by how incapable the Republican candidates were in articulating what is actually a very simple idea. The reason that the United States is not creating jobs, and therefore not growing the economy in the way that we need to is, is that business owners, CEO's, and other decision makers understand, intellectually or subconsciously, that are country is on an unsustainable fiscal path.</p>
<p>This isn't about left or right, or whose "Sacred Cows" need to be sacrificed. <strong>Our debt, our deficit, our impregnable tax code</strong>: these are the reasons that no one has any confidence in our system.</p>
<p>It is true that our government has become too onerous. It has become too complicated, too invasive, too big, too unwieldy. We take it for granted but it wasn't always this way. As it started to grow and grow over the past 40 years, frankly, we could afford to let it do so. It wasn't really impeding our growth and prosperity.&nbsp;It wasn't impeding our innovation and our entrepreneurialism.&nbsp;</p>
<p>Now it is.&nbsp;</p>
<p>The people who make decisions about hiring and firing have a now calcified sense that our nation is not on the right track. That our politics, our goverment, our leaders, our institutions are no longer equipped to deal with the problems that we, as a nation, we face.&nbsp;</p>
<p>Until those people, the business owners and investors, the entrepreneurs and the chief executives feel that we are dealing with our clearly broken problems, they won't be changing their minds about hiring, about investing, about planning for the future. Washington will need to get serious about the issues that threaten to bankrupt this country, fiscally and morally.</p>
	
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      <pubDate>Wed, 31 Aug 2011 06:45:00 -0700</pubDate>
      <title>The Facebook Birthday Experiment</title>
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	<p><span style="font-size: medium;">I turn 31 years old today. Meh.&nbsp;</span></p>
<p><span style="font-size: medium;">But about a week ago, as I started to think about my impending birthday, I realized I was dreading receiving the endless stream of happy birthday's on my Facebook wall. It's become so commonplace. </span></p>
<p><span style="font-size: medium;">Why wouldn't they tough right? Takes a few seconds and you can pretend to care about someone. Facebook has made it incredibly simple to know which of our friends are celebrating birthdays with that handy reminder in the top-right corner. And navigating over to their wall and leaving a two second note? I've done it countless times myself. Totally meaningless. &nbsp;As we all know by know, connectivity and depth are two very different things.</span></p>
<p><span style="font-size: medium;">So yesterday I started to run an experiment. I shut off my Facebook Wall settings so that no one else could post anything. And then I wrote the folllwing on my wall:</span></p>
<blockquote>
<p><span style="font-family: lucida grande, tahoma, verdana, arial, sans-serif; line-height: 16px;">This is totally gonna backfire, but to everyone who might start wishing me happy birthday on Facebook tonight, I've decided to experiment. I feel that Facebook has made connecting with people (especially on bdays) a bit too easy and mundane. So with that in mind, if you really want to say Happy Birthday, send me an email or a FB message with a shared memory of the two of us. That's all I am asking and thanks in advance</span></p>
</blockquote>
<p><span style="font-size: medium;">What I expected would happen is that lots and lots of people who I am technically FB friends wouldn't even bother. "You mean I have to send him a note? Like actually take time out of my day and connect with this person? And what's more I have to come up with a shared memory? What a DICK!"</span></p>
<p><span style="font-size: medium;"><span style="font-family: lucida grande, tahoma, verdana, arial, sans-serif;"><span style="line-height: 16px;">Well, I am a dick. Also generous and sweet and kind. And if we don't have memories together that are worth recounting for you, then what good are you? None. </span></span></span></p>
<p><span style="font-size: medium;">As of this writing I have received dozens of messages and emails, and it seems that people are really digging this. And more importantly, almost all of the memories I had totally forgotten about. Drunken rampages in Brooklyn, concerts in cities I had forgot I ever travelled to, lots of "remember that time we made out once" (yes, i'm a whore), friends from previous careers, decades, Big Lewbowski festivals, a late-night pool game in the hamptons with beautiful male models who smoked more weed in an hour than i've smoked in the last decade. The list goes on.</span></p>
<p><span style="font-size: medium;">I can't to see what other memories and stories I get today. And now the only question is how do I chronicle them all?</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
	
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      <pubDate>Sun, 28 Aug 2011 18:56:00 -0700</pubDate>
      <title>How Can I Leave New York? I Can't!</title>
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<p><span style="font-size: medium;">A few weeks ago, a friend inquired whether I would be willing to move to New Orleans in order to start a business. This friend and I both attended school in New Orleans, and though we weren't close at the time, and indeed were in different graduating classes, recognized that New Orleans had effected each of us in similar ways. To this day, he and I feel New Orleans' enchantment, its easiness, the pace of life a welcome pause to each of our current frenetic lifestyles.&nbsp;</span></p>
<p><span style="font-size: medium;">The idea is not all that crazy. Starting from the standpoint that we both loved and missed many things about New Orleans, he and I recognized the potential of using all that we had gleaned over the years and returning to New Orleans for a second act.&nbsp;</span></p>
<p><span style="font-size: medium;">What a romantic notion; returning to a place we both loved, injecting ourselves back into a familiar setting, only with the knowledge and experiences we both now possess. As if we could conquer an entire town.</span></p>
<p><span style="font-size: medium;">What struck me about my reaction, which was a decided "not a fucking chance," was not what it said about New Orleans, but more for what it told me was true about my current home, New York City.</span></p>
<p><span style="font-size: medium;">It is true that New Orleans is a city made for debauchery, for sin. But it is also a quiet city, verdant and green, beautiful and full of history. The Big Easy. As wonderful as it might sound to return to New Orleans and set up shop there, start a business or get a job, reconnect with the community there, the truth is that New Orleans is not a place to prosper.&nbsp;</span></p>
<p><span style="font-size: medium;">It is a place to forget, a place stuck in time at best, and at worst, one that is literally sinking back into the past. The only reason I would move to New Orleans was if I intended to kill myself with drink. There is no better setting to simply waste away, set-up a rocking chair of the banks of the Mississippi River and watch life go by.&nbsp;</span></p>
<p><span style="font-size: large;">But back to New York.</span></p>
<p><span style="font-size: medium;">Because in my hateful diatribe about New Orleans, what I was simultaneously realizing was how HARD it is getting to leave New York. As a born and bred New Yorker, this city will always be my home. And as a New Yorker, I hold this truth to be self-evident: New York City is the greatest city in the world. "You have to be mad live here, but you'd be crazy to live anywhere else"</span></p>
<p><span style="font-size: medium;">But even self-aggrandizing New Yorkers can sometimes miss howgreat their city is. They already know its great, so being in touch with the actual ways that it is, and which are often in flux, seems superfluous. But as this conversation progressed, I heard myself saying things that I immediately knew to be essential to why I find it increasingly difficult to leave the city just now.</span></p>
<p><span style="font-size: medium;">For one, New York finally seems to be importing and sharing ideas with cities and municipalities that have historically understood words like "community, civics and connectivity" more completely. It feels as if New York is listening to the wealth of ideas that cities like San Francisco, Boulder, Seattle, Portland, Minneapolis and many others have been providing. These are places that, for various reasons, don't have to contend as heavily with certain issues such as size, population and idiosyncracies that New York must.</span></p>
<p><span style="font-size: medium;">A perfect example of this is the Highline. Now, the New York City that I grew up in, the one presided over by Mayor's with names like Koch and Dinkins and even Guiliani, was a city where a project like the Highline wasn't even fathomable. The cities problems with crime, drugs, its economy and its racial tensions simply would permit a Highline-like project to get off the ground.&nbsp;</span></p>
<p><span style="font-size: medium;">But the Highline is the perfect example of an "If you build it, they will come" Field-Of-Dreams mentality. The areas around the Highline are absolutely booming, with new restaurants, hotels, galleries, retailers and other exciting projects sprouting up alongside the spruced up trestles. It's most simple utility is a place for New Yorkers to take a walk together, surely the most civilized thing we can do in the modern age. More bike lanes, better parking, less-congested avenues, more trees: all these things&nbsp;</span></p>
<p><span style="font-size: medium;">And there is more. New York finally has a sizable technology community that is growing stronger by the day. We may never have the strength of an ingrown VC community like Silicon Valley, but we do have plenty of startups and angel investors crowding the streets around the Flatiron and Union Square districts. And more importantly we are shifting the ineffable buzz around tech eastward. No longer does one absolutely positively have to be in San Francisco or environs to be involved in technology startups. This bodes well for New York's immediate future, both economically and culturally. The more of these companies that receive funding, that build their dreams, that fix societies problems and create new avenues for excitement and growth, the more New York becomes a part of their story, an essential part of their product. And that will soon feed a positive feedback loop as more people flock to New York to act on their ideas, in turn bringing more attention and investors, and on and on. This cities ability to create wealth is unmatched, and New York, it seems, finally understands how to use that wealth to improve every residents lot.</span></p>
<p><span style="font-size: medium;">And finally, New York City has a responsive, stable government. It may be true that Michael Bloomberg is more a benevolent authoritarian than a democratic absolutist, but the man is getting the job done. As a full-fledged believer in the power of technology to better all of our lives, it was thrilling to see Mayor Bloomberg commission a <a href="http://www.nyc.gov/html/media/media/PDF/90dayreport.pdf" target="_blank">"Digital Roadmap"</a>&nbsp;for New York City's future, hiring a whip-smart young strategist named Rachel Stern to be the cities first digital coordinator. I have high hopes for Miss Stern and for the cities continued commitment to serving its citizens in newer more relevant ways.&nbsp;</span></p>
<p><span style="font-size: medium;">As of now, I don't feel New York could get any safer, but its crime rate continues to go down, there are jobs to be had, and new opportunities avail themselves to the people who know how to look, and know how to be flexible. New York is as insulated from the vagaries of the national economy as one could possibly hope to be, even without as many high-paying Wall Street jobs as there once were. Why? Wealthy foreigners deciding to buy homes here, and newly wealthy investors putting money back into the city.&nbsp;</span></p>
<p><span style="font-size: medium;">As I continue to transform into a more creative being, enabled to do so because of my business and the freedom it entails me, I am attracted by cities such as Paris and London as potential homes. Even the siren song of Asia seems to be tuned to my frequency these days as I envision packing up and moving to Shanghai and reinventing myself as a nightlife impresario or underworld kingpin or real estate developer. But for now, it seems, I can't and won't be leaving New York any time soon. Sorry, you are stuck with me.</span></p>
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      <pubDate>Sat, 27 Aug 2011 15:12:00 -0700</pubDate>
      <title>On Reconnecting with Phish</title>
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	<p><span style="font-size: medium;">Years ago I was a pretty major Phishhead. And being a Phishhead involved several things: going to a ton of concerts (traversing greath swaths of the country in order to do so), listening to the band's music constantly (though not exclusively), trading versions of their live shows and, me being me, reading up on the mythology, history and musicology of the band members to the point where I knew more about the band that even many die-hard fans, of which I was not.&nbsp;</span></p>
<p><span style="font-size: medium;">I've wanted to start writing about Phish for some time but over the years, each time I tried, I was forced to abandon the effort. I clearly had a lot to say, but for years, whatever it was rattling around in my head, was more feeling than thought, and it never seemed to land on the page the right way.&nbsp;</span></p>
<p><span style="font-size: medium;">I wasn't ready.</span></p>
<p><span style="font-size: medium;">And then last year-December 30th to be exact-a former client of mine took me to my first Phish show in nearly a decade. And just like that I was back.&nbsp;</span></p>
<p><iframe src="http://player.vimeo.com/video/24963767?byline=0&amp;portrait=0" frameborder="0" height="309" width="549"></iframe></p>
<p><span style="font-size: medium;">Over the years and like any person in the process of maturing, beginning a career, deciding which of my colleagiate fascinations to park away so that I could properly start my "real life," I started to fall away from Phish. The band went on hiatus for awhile, then got back together too soon. Then parted ways again. And then they came back.</span></p>
<p><span style="font-size: medium;">I know, I know: typical music industry shit. Drugs, addiction, attitude, ego, money: All there! And if we ever get a true accounting of what went on within the Phish organization, I am sure we would find all the trappings of a Shakespearean drama. Phish fans love collecting gossip and rumor about the band, and in particular, its' flame-haired frontman, guitarist, head songwriter and lead singer, Trey Anastasio.</span></p>
<h1>II Trey</h1>
<p><span style="font-size: medium;">Very unequal parts Jimi Hendrix, Miles Davis, Jimmi Page, Eric Clapton, Jerry Garcia, Santana, Charlie Parker, Pat Metheny, Bill Frisel, Coltrane, Stevie Ray Vaughn, John Lennon (also Paul!), David Byrne, David Gilmour (Also Roger Waters) and many many other great guitarists and musicians, Trey is the heart and soul of Phish. There are no great Phish shows without Trey.&nbsp;</span></p>
<p><span style="font-size: medium;">This is not a knock on the other members of the band: Page McConnell (keyboards), Mike Gordon (Bass) and Jon Fishman (drums, also occasionally a vaccum). Mike, Fish and Page are incredible musicians, dedicated songwriters and craftsmen in their own right. But Phish is Trey's band.</span></p>
<p><span style="font-size: medium;">Trey is ambitious and intense, he is petulant and humorous. He is a genius and a technician, a craftsman and a theologian. A virtuoso who wants nothing more than to forget his training, his theory, his scales and jazz modalities and to exist in the moment, simply, to improvise, to create something new, to be <strong>the big bang at the center of a new sonic galaxy</strong>, every single night. As Trey recently said in an interview with <a href="http://believermag.com/issues/201107/?read=interview_anastasio" target="_blank">The Believer:</a></span></p>
<blockquote>
<p><span style="font-size: medium;">I see improvisation as a craft and as an art. The craft part is important. There&rsquo;s a lot of preparation and discipline that goes into it just so that, when you&rsquo;re in the moment, you&rsquo;re not supposed to be thinking at all.</span></p>
</blockquote>
<p><span style="font-size: medium;">In the interview cited above, Anastasio, as he has on many other occasions, discusses the importance of musicians such as John Coltrane, Herbie Hancock and Charlie Parker, showcasing Trey's deep knowledge and appreciation for musical history and theory, fact and myth. His ability to intellectualize advanced musical theory, and at the same time, to abandon it and improvise on the spot, losing himself in the fun, all play into his variegated personality.</span></p>
<p><span style="font-size: medium;">It is the many facets of this personality that seem to entrance Phish fans. Onstage, Trey is the most emotive of the band members, smiling and grooving around when things are working, anxious and impatient when things are not. On the band's most recent Summer tour, of which I flew out to Los Angeles in order to see them, Trey aborted many promising "jams," or extended improviations based on their songs. Why?</span></p>
<p><span style="font-size: medium;">I don't know. But it happens and it is frustrating to many fans. Yet we keep coming back because the promise of tomorrow night, of that special moment or moments, when everything is working together seamlessly; those moments are worth the frustrations.&nbsp;</span></p>
<p><span style="font-size: medium;">And more often than not, Trey rewards our patience and persistence. When he has a good time, everyone has a good time. He makes sure of it, often locating someone particular in the audience and playing just for that one person. He's said as much over the years. He looks for that one person NOT having a great time and tries to connect with them, so he can sway them, so he can entice them into having as good a time as everyone else, and even occasionally blow their minds. He has that power.</span></p>
<h1>III Phish and Their Fans</h1>
<p><span style="font-size: medium;">Phish is a very special band, for a number of reasons, none more so than with the respect, love, gratitude and admiration that the band has, and always has had, for their fans. From allowing fans to record their shows, to intentionally keeping ticket prices below market levels and of course, from their incredibly rigorous committment to constantly touring Phish rewards even its casual fans very well.&nbsp;</span></p>
<p><span style="font-size: medium;">The manner in which Phish has treated their fans over the years reminds me of something Lester Bangs, the late rock critic used to say about The Clash; basically that they were egalitarian not only in music and politics, but in their private lives as well. Bangs tells a story about his first night with The Clash in a hotel in England. Some of the underage fans of the band, total outsiders, runaways, etc..had nowhere to stay. The band members took their time to make sure that each of these fans, kids who had travelled from all over the UK just to see this electrifyingly rough and raw band, had places to crash, had some food, had some shelter.&nbsp;</span></p>
<p><span style="font-size: medium;">Bangs was floored by this, coming as he did from an America rotten with ego-maniac rock acts like Pink Floyd, Aerosmith, Led Zeppelin, E.L.P. and other arena-rock bands that travelled and behaved on tour as if they were royalty, maintaining as little actual contact with their fans as possible. For Bangs, The Clash were an antidote to this paradigm, a band that remained true to rock's democratic roots and promise. Phish, and perhaps their distant relations and predecessors, The Grateful Dead, also hued closely to this ethos.</span></p>
<p><span style="font-size: medium;">It is interesting to me that many artists today spend much more time with and among their community of fans and listeners than was once the norm in the music business. Phish has built and fostered, over more than 20 years, a community of fans and supporters, giving them more and more as time went on. The community has rewarded Phish in return.&nbsp;</span></p>
<h1>IV Phish and Me</h1>
<p><span style="font-size: medium;">Phish was incredibly important to my collegiate years, determining in many ways the makeup of my social circle, how I spent my leisure time (take a guess!) and even the kind of life I wanted to live, one with a great amount of freedom. That last part was strange to write, because as I did so I realized that it is exactly what Phish's music is about, freedom, unbound.&nbsp;</span></p>
<p><span style="font-size: medium;">Because there is so much to say about Phish's music, and how they play their music, how their songs change and evolve over time, how each band member's individuality has room to breathe and challenge itself, while at the same time being a synchronous part of a greater sound, I couldn't possibly try to communicate even a fraction of their sound. But I will tell you that there are moments in Phish's music, different for every fan, but always present, where musically, the band locks together, and produces something outsize, something far greater than the sum of its parts.&nbsp;</span></p>
<p><span style="font-size: medium;">For me, sections of Harry Hood, Fluffhead, You Enjoy Myself, The Curtain attain this level of lucidity, of beauty, of joy and warmth transposed into music.&nbsp;</span></p>
<p><span style="font-size: medium;">There are many more such moments and they come in different styles, a testament to the diversity and flexibility of the band. From arena rock songs akin to Journey to ska and reggae, from the blues to barbershop quartet-style vocal harmonies, to deep dirty funk reminscent of the best of Motown and from ambient space rock in the Pink Floyd genre, to the dancey obscure pop of the Talking Heads, Phish has always, through their commitment to experimentation, changed and evolved.&nbsp;</span></p>
<p><span style="font-size: medium;">And though this is an essential charachteristic of the band and its history, its DNA even, this progression and change doesn't please all its fans. Some want nothing more than a return to a particular sound, for instance, Fall 1997's "Space Funk," when Phish's sound was dark, and deep and Mike Gordon's gelatinous bass effects were pushed to the fore.&nbsp;</span></p>
<p><span style="font-size: medium;">Others want a return to the intensity and speed of the early 90's, when the band members were younger and took more chances. I take a much more holistic view of the band: they are who they are, and they are precisely where they need to be. Sure I would love them to play this or that song more often (Spock's Brain for instance) and I wish they would play more intimate venues with more exclusive crowds, but that's just the elitist in me speaking.</span></p>
<p><span style="font-size: 26px; font-weight: bold;">V Fail Early and Often</span></p>
<p><span style="font-size: medium;">Phish is also one of the most human bands I know: humble and honest, glad, happy, silly, serious, dark, moody, tense, spritely, comic, cheesy. They are human also because they fail, often. When I say failure I mean that they are a band that used to play 100 shows a year. For 2 decades. In the course of that, you are going to fail a lot: flub lyrics, abort songs, botch entire passages. Happens all the time when listening to a Phish show, but its all part of the experience.&nbsp;</span></p>
<p><span style="font-size: medium;">Do you know what it is to watch someone put it on the line every night? To see that passion and drive to put on a good show, to entertain, to excite, to illuminate, to educate, to comfort the crowd. Phish has shown me that on countless occasions to the point where their failures, their missed notes and off-key harmonies are literally music to my ears. That is when I know I am listening to someone human, warts and all.</span></p>
<p><span style="font-size: medium;">Marco Arment, who you may know as the builder behind one of the most ingenious and simple services out there, Instaper, said this about Phish recently: <a href="http://www.marco.org/2011/05/26/geek-intro-to-phish" target="_blank">Why It's Awesome To Be Phish Fan.</a></span></p>
<blockquote>
<p><span style="font-size: medium;"><span style="color: #222222; font-family: Lucida Grande, Verdana, Arial, sans-serif; font-size: 13px; line-height: 18px;"> </span></span></p>
<p style="margin-top: 0px; margin-bottom: 1em;">If this music resonates with you in the right way, you&rsquo;re likely to get&nbsp;<em>really</em>&nbsp;into it, and all other music will seem simplistic and shallow for a long time. It&rsquo;s like discovering great black coffee or a fine wine for the first time, after only ever having mass-produced mediocrity: whoah, there&rsquo;s a lot going on there.</p>
<p style="margin-top: 0px; margin-bottom: 1em;">And if you end up loving it, you&rsquo;re really in luck.</p>
</blockquote>
<p><em><span style="font-size: medium;">Phish is a romantic band.</span></em></p>
<p style="font-size: 13px;"><span style="font-size: medium;">They love music and they love their music. It is one reason why on any given tour they may play the same song over and over again, sometimes at back to back concerts, as if they were seduced by the power of the music and wanted to tempt fate again. It's as if by continuing to play and explore the same songs again and again, they are after perfection, chasing it down through endless variations, trying to find the perfect one, and pluck it and hold it for us to see.</span></p>
<p style="font-size: 13px;"><span style="font-size: medium;">From The Believer article, discussing Coltrane, we find&nbsp;<a href="http://believermag.com/issues/201107/?read=interview_anastasio" target="_blank">this</a>:&nbsp;</span></p>
<p style="font-size: 13px;"><span style="font-size: medium;">&ldquo;I&rsquo;d like to get to the point where I can capture the essence of a precise moment in a given place, compose the work, and perform it immediately in a natural way.&rdquo;</span></p>
<p style="font-size: 13px;"><span style="font-size: medium;">There is nothing quite like a Phish show, no sense of community or belonging quite like the experience of watching these four incredible musicians perform their incredibly unique and difficult and inspiring compositions, surrounded by positive vibes and thousands of like-minded people having simply, the best time of their lives. I don't proslyetize, except to my closest friends. But I've embedded a video below that I think gives a great entry point into the world of Phish. And if you are interested, just get in touch with me and I'll be happy to recommend a few great shows and links to download their free music.</span></p>
<p><iframe src="http://player.vimeo.com/video/18358933?byline=0&amp;portrait=0" frameborder="0" height="309" width="549"></iframe></p>
	
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      <pubDate>Thu, 04 Aug 2011 16:34:00 -0700</pubDate>
      <title>Chaos Is Here To Stay</title>
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	<p>Today the markets tanked. The Dow was down over 5% and over the past 10 days, investors have erased any gains made year to date. The only question to ask is, why are we all surprised?</p>
<p>We all know the reckoning is coming. Government intervention in the free market doesn't work. They had stimulus and TARP. What they forgot to have was bankruptcies.</p>
<p>Capitalism without bankruptcy is like christianity without hell. It just doesn't work. But we don't like pain very much. We just like to keep the spending party going, maxing out our credit cards, levering up on our mortgages, pissing away our future.&nbsp;</p>
<p>Lot of talk about American decline. Well, we're complicit in this decline. Doesn't have to be this way. But it just seems like we are courting disaster. And so on a day like today, when disaster strikes I sit here happy as a pig in shit. Not in a cyncial way. I don't like seeing other people suffer. (Personally my money's been out of the market since 2008). OK maybe I like seeing other people suffer a LITTLE bit. But not too much.</p>
<p>But what I DO like to see is people confused about what is going on. I LOVE seeing pundits on TV running around like little chickens with their head cut off. Now that is some funny shit. And they all try to make sense of it.</p>
<p>"Global economy is struggling."&nbsp;</p>
<p>"Douple Dip in the US"</p>
<p>"Bank of Japan market intervention"</p>
<p>"Eurozone on the edge of meltdown like Fukushima"</p>
<p>Man, it's all laughable. Nothing you can do in the face of chaos, the kind chaos we've been courting for nearly a generation now except laugh in its face.</p>
<p>That's what I am doing anyway.&nbsp;</p>
	
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      <pubDate>Sun, 31 Jul 2011 21:13:00 -0700</pubDate>
      <title>And One More Time, The Establishment Saves Its Own Ass</title>
      <link>http://zacharyadamcohen.posterous.com/63344625</link>
      <guid>http://zacharyadamcohen.posterous.com/63344625</guid>
      <description>
        <![CDATA[<p>
	<p>The establishment cares for nothing but its own survival. Their power lies in maintaing things just as they are: ineffectual, divisive, rancorous. These are the diversions used to keep the public's eye off the broader more structural issues.&nbsp;The absolute corruption of the establishment is clear enough on a day to day basis for those who seek it out.&nbsp;But for those who have chosen to ignore such things, or simply never knew they there there to be investigated, it takes a crisis of immense proportions for that corruption to be revealed.</p>
<p>It is not a pretty sight when it is; when the citizenry realizes how bad things have gotten, and furthermore, recognizes their own complicity in that devolution. It is shaming.</p>
<p>The debt ceiling crisis that we have just nearly averted is a perfect example of this. I think what is shocking this time is that it was only a few short years ago when we were similarly shocked at the state of our experiment. The financial crisis of 2007-8 woke people up, insisted that they pay attention.&nbsp;Then, as now, the politicians, the power class, the elite, told us that we were on the verge of financial meltdown.&nbsp;</p>
<p>Previously, these systemic shocks were more rare. The stalemate in Vietnam, Watergate, Iran-Contra, Lewinsky. All of these instances caused American's to look up from their busy lives, caused them to consider what their non-chalance about their own government gets them.</p>
<p>And it causes them to consider their own complicity in these events. The moral seems to be that if you don't care about your government, then your government won't care about you right back. Won't care about your morals, your precepts, your disciplines, your rights, your financial well-being.</p>
<p>Tonight, the establishment did nothing except ensure its own survival. Expect the next shortly. With my head hanging, I'll be waiting for it. No longer surprised by it.</p>
<p>But I can tell you one thing; I am NOT complicit in this continued madness. I will not participate in it. I consider the whole thing a long, nasty and painful joke.</p>
<p>It wounds me deeply.</p>
<p>Tonight, the establishment saved its own ass. But for how long this time? A few months? Another year? Another term?</p>
<p>They've simply kicked the can down the road again, unable to even have the honest discourse that we need to have.</p>
<p>Where are the democrats standing up to their power base and telling that base that the entitlement programs will need to be severely restricted?</p>
<p>Where are the republicans acknowledging that taxes will have to go up?</p>
<p>Where are the leaders asking the American people to contribute solutions?</p>
<p>No one has ever asked me. Have you been asked? More importantly, how would you answer?</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
	
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/1351491/new-super-mario-pc-games__1_.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/4bmQTTxEjN1n</posterous:profileUrl>
        <posterous:firstName>Zachary Adam</posterous:firstName>
        <posterous:lastName>Cohen</posterous:lastName>
        <posterous:nickName>Zac</posterous:nickName>
        <posterous:displayName>Zachary Adam Cohen</posterous:displayName>
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      <pubDate>Sun, 31 Jul 2011 08:16:55 -0700</pubDate>
      <title>Small Business: The Last Man Standing</title>
      <link>http://zacharyadamcohen.posterous.com/small-business-the-last-man-standing</link>
      <guid>http://zacharyadamcohen.posterous.com/small-business-the-last-man-standing</guid>
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        <![CDATA[<p>
	<p>For many in my generation, the millenial's tip of the spear as it were, we seemed to have been born at just the wrong moment. Just five or six years earlier and we would have gotten ours before the shit hit the fan. It kind of kills us that our immediate elders are in many instances so well off, seemingly secure in their cushy senior executive positions, firmly ensconced in the bureacracy and establishment.&nbsp;</p>
<p>I remember fondly my own foray into corporate America. The political maneavuring, the machinations, the jockeying for position. And that was just to see who went to lunch first.</p>
<p>But seriously, I am not quite sure we have come to terms with just has happened to our country, to our expectations as Americans, who are, by far, the most optimistic people on the face of the planet. It is that optimism, even in the face of the most dour of scenarios (WWI, The Cold War), that is our most precious resource. Just a few years ago, you could look out at public opinion and see that the most trusted and respected people in our society were corporate honchos. CEOs, Hedge Fund billionaires. Shit, even attorney's were getting some love. They seemed the quintessential example of American "can-do" respectability.&nbsp;</p>
<p>Sure there was pushback on golden parachutes and the amount of wealth being created (maybe not?) on Wall Street and in corporate board rooms everywhere. But the corporation, that hallowed institution of Post-Cold War America, was sacrosanct. Corporations were the warehouses of our wealth, our security, our intelligence. They spoke to our mission to always be moving, always be innovating, always growing. Growth at all costs.</p>
<p>And during that time, roughly the mid 90's to the mid 00's, we all but ignored the real engines of imagination, of security, of true wealth and job creation; the small business.&nbsp;</p>
<p>Which is why it is so nice to see that we are finally getting our wits about us and realizing that the true genius of America lies not in our ability to amass hundreds of thousands of worker bees flitting around our corporate culture, flatulating the corporate ethos and toeing the line just so they can preserve their proverbial jobs and mortgages.&nbsp;</p>
<p>It is the small business in America that keeps our towns and cities going. It is the small business that serves our needs as humans. Sure, you may never amass the kind of personal wealth owning and running a small business. But the very act of opening a small business is one of the most communal acts you can do.</p>
<p>Listen <a href="http://www.nytimes.com/2011/07/31/business/video-stores-reinvented-by-necessity.html?_r=1&amp;ref=business">here</a>:&nbsp;</p>
<blockquote>
<p><span style="color: #333333; font-family: georgia, times new roman, times, serif; font-size: 10px; line-height: 15px;"> </span></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; font-size: 1.5em; line-height: 1.467em; color: #000000;">Over the years, the spread of video-purveying giants like&nbsp;<a href="http://topics.nytimes.com/top/news/business/companies/netflix-inc/index.html?inline=nyt-org" class="meta-org" title="More information about Netflix Inc" style="color: #004276; text-decoration: underline;">Netflix</a>&nbsp;and Redbox has sounded a death knell for smaller brick-and-mortar video stores, even as some of the Goliaths, including Blockbuster, have faltered themselves.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; font-size: 1.5em; line-height: 1.467em; color: #000000;">But through it all, a few scrappy Davids have held on. And now, in the face the latest assault on their base &mdash; in the form of Netflix&rsquo;s online streaming service &mdash; they are struggling to stay afloat by rethinking their business models. They are tapping into new revenue streams in ways that may seem quaint and old-fashioned, but that are proving to be culturally astute and financially viable.</p>
<p>&nbsp;</p>
</blockquote>
<p>Giant corporations can't rethink their fundamental business models in the matter of a few years. Instead, they obfuscate, delay, lobby and double-deal. They mislead shareholders. They trim the fat. Small businesses are our most precious resource, and we should be so lucky that our economy swung back in their direction, so that they would be the last man standing.</p>
	
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        <posterous:firstName>Zachary Adam</posterous:firstName>
        <posterous:lastName>Cohen</posterous:lastName>
        <posterous:nickName>Zac</posterous:nickName>
        <posterous:displayName>Zachary Adam Cohen</posterous:displayName>
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      <pubDate>Tue, 26 Jul 2011 15:18:00 -0700</pubDate>
      <title>Why We Should Default</title>
      <link>http://zacharyadamcohen.posterous.com/why-we-should-default</link>
      <guid>http://zacharyadamcohen.posterous.com/why-we-should-default</guid>
      <description>
        <![CDATA[<p>
	<p>We've been scared to death by our own elected officials. They tell us that financial armageddeon is upon us. They tell us we need to act. They tell us that our perfect, cloistered safe world will come to a horrific, grinding halt if we don't give them more power and more money. They scare us half to death, and then wonder why we don't trust them.</p>
<p>The truth is, this country needs to default...because &nbsp;no matter what gimmicks or compromises or hard choices they tell us they will make, this country is bankrupt. We spend more than we take in and it really is that simple. Our interest payments alone make our debt unsustainable. Not for tomorrow or for twenty years from now. Not even for today.</p>
<p>They tell us that the banks will collapse. Well good, because they should. They gamble with all of our money in a casino they've rigged in their own favor.&nbsp;</p>
<p>They tell us that the markets will go haywire. Well good, because they should. The markets have been tampered with for too long and we need to exorcise ourselves of this belief that corporate profits are the only thing that matters. Equity prices are a matter of prediciting future profitability. But profitablity does not ensure our societies success.<strong> Down with that dogma.</strong></p>
<p>They tell us that interest rates will rise. Well good, because they should. They've been articially suppressed for years and it hasn't helped. Time to let the market do its thing and correct. Interest rates will go up because they should. The cost of borrowing will go up because it should. Buying a house should be harder, not easier. Remember what happens when we make it too easy to own a home? Right...</p>
<p>They tell us that on the other side of default lies the unknown, lies catastrophe, lies a society in ruins. They have deliberately scared the shit out of us to make us want to keep what we have.</p>
<p>But at some point don't you just want to say, I am not sure it is worth preserving anymore. They fear what happens the day after. When the pain is spread so far and so wide that their own power becomes a liability. So be it. It is what needs to happen. The illusion needs to end, we need the pain as instruction. They've lied to us for years, the government, the establishment. They've lied to us, telling us that we could have everything we wanted and more. We could live the American Dream and we never needed to ask if it was the right dream to be living. They just assumed.</p>
<p>You know what Washington needs?&nbsp;</p>
<p><strong>This Town Needs An Enema</strong></p>
<p><strong><br /></strong></p>
<p><iframe src="http://www.youtube.com/embed/kt2nc2NkcGE?rel=0" frameborder="0" height="390" width="640"></iframe></p>
	
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        <posterous:firstName>Zachary Adam</posterous:firstName>
        <posterous:lastName>Cohen</posterous:lastName>
        <posterous:nickName>Zac</posterous:nickName>
        <posterous:displayName>Zachary Adam Cohen</posterous:displayName>
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      <pubDate>Wed, 20 Jul 2011 19:47:00 -0700</pubDate>
      <title>Are Banks Utilities?</title>
      <link>http://zacharyadamcohen.posterous.com/are-banks-utilities</link>
      <guid>http://zacharyadamcohen.posterous.com/are-banks-utilities</guid>
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        <![CDATA[<p>
	<p>I was once a banker. A mediocre one. Not bad, not great. I knew it was never going to be a long-career for me. But when I got out of school, they were handing out good solid jobs like they were candy. There was that much money to be made I guess. One of the most frustrating things about living and breathing over the past three years is that as the rest of the world has suffered tremendously, Wall Street has barely missed a breath, this after being rescued by the government.&nbsp;</p>
<p>The leadership of the financial institutions, constituting people like Jamie Dimon and JP Morgan Chase and Lloyd Blankfein of Goldman Sachs, have at times come across as contrite, for instance when they testified before congress or submitted to their PR inferiors and lent quotes to some puff pieces here and there. But that time is over...the crisis has passed, or so it would seem, and therefore Wall Street is back to doing what it does worst, making oodles of money, much of it with very little overall societal benefit.</p>
<p>But new leadership might be emerging to counter the status-quo defenders like Dimon and Blankfein. They are small and not as influential players, but there is an older generation starting to speak up. Too little? Maybe...But perhaps not too late.</p>
<p>To wit, Mike Hirst, Managing Director of Bendigo and Adelaide Bank (never heard of it either!) <a href="http://www.smh.com.au/business/top-banker-blasts-short-term-26yearolds-earning-500000-20110720-1how5.html">recently pined:</a></p>
<blockquote>
<p><span style="font-size: 12px; line-height: 17px;">Mr Hirst has become the latest bank executive to caution that the days of banks generating returns in excess of 20 per cent were over, saying the sector should be viewed like a utility, given the critical role banks play in the economy</span></p>
</blockquote>
<p><span style="line-height: 17px; font-size: small;">In particular, Mr. Hirst singles out the preposterousness of late 20's analysts and traders earning in the high hundreds of thousands of dollars a year. He also points the finger at the pursuit of short-term profits within investment banks. Banks do play a central role in our economy and I don't know any sane person, or non-socialist or anarcho-syndicalist, that is proposing we simply do away with banks. But it seems that to go back, as soon as possible, to the banking trends of the late 90's and 2000's is societal madness.&nbsp;</span></p>
<p><span style="line-height: 17px; font-size: small;">And yet that is just what we have done, and continue to do. Unless more people like Mr. Hirst can step forward, and hopefully from bigger more influential global banks, I am afraid that the banks are destined to the trash heap. History repeats itself after all.</span></p>
<p><iframe src="http://www.youtube.com/embed/rAaWvVFERVA?rel=0" frameborder="0" height="390" width="480"></iframe></p>
	
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        <posterous:nickName>Zac</posterous:nickName>
        <posterous:displayName>Zachary Adam Cohen</posterous:displayName>
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      <pubDate>Mon, 18 Jul 2011 18:13:00 -0700</pubDate>
      <title>What's So Great About Circles Anyhow?</title>
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	<p>Google + has introduced an entirely new framework into the social networking paradigm. Circles. One of the networks strongest and most talked about features is winning the hearts and minds of the digital set. First we had friends, then followers. Then we got tagged, and DM'd, and spammed, and listed and grouped and invited.&nbsp;</p>
<p>Now we've been encircled.&nbsp;</p>
<p>Actually, circles are pretty genius. Here's why</p>
<p><span style="font-weight: normal; font-size: medium;">They very clearly seem like the next step in social networking organization</span></p>
<ul>
</ul>
<p>No doubt "Circles" will eventually be replaced by something else. Probably pentagramming, or something like that. Or nets. Like the ones you used to grab fish out of the water or catch butterflies on warm summer evenings. &nbsp;I don't know. But for now, Circles are cool. They're hip man. It's hip to be...</p>
<p><span style="font-size: medium;">One more chance to GET THINGS RIGHT</span></p>
<ul>
</ul>
<p>Social networks give us the chance, the illusion really, that if we could only organize our lists of friends, family, contacts, acquaintances, people we'd like to bang, effectively, than we'd be set, once and for all. <a href="http://open.spotify.com/track/31DVVa40JpTudyGDNC1ROW" target="_blank">Everything in its right place.</a>&nbsp;Circles gives us that chance one more time. And right now there are ten thousand very smart people doing their darndest to build the most complete, efficient, accurate and representative circle graph.</p>
<p><span style="font-size: medium;">Venn Diagrams!</span></p>
<p>I hate math, and all things math. Good thing I went into banking after college eh? Never mind that. What really excites me (yes that way too) about Google +'s Circles is the opportunity to eventually recognize, or better off be shown, where the intersections of my relationships lie:</p>
<p>Out of the 90 or so NYC-based Digital Scenesters I know, how many have I elected to put into my actual "Friends" list? What about my "Clients?" Are there any clients that would also fall into my "Arts" list? In both cases there are...but eventually, once the system gets honed, I am guessing that Google will allow us to create charts or infographics or even VENN FUCKING DIAGRAMS of our Circles. And to me, that is where things get interesting. I want to see the intersecting relationships in my life, many of which I am not even aware of.</p>
<p>Think of the infographics!</p>
<p>Over at the Huge Inc's <a href="http://notesondigital.com/2011/07/3-reasons-google-is-a-facebook-killer-and-3-reasons-its-not/" target="_blank">Notes on Digital</a> blog, the following was written:</p>
<blockquote>
<p><span style="color: #666666; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 19px;"><strong>Circles are awesome.</strong>&nbsp;Google has clearly invested a lot of time and effort into creating a system that supports &ldquo;real&rdquo; social networks (a la Paul Adams&rsquo;&nbsp;<a href="http://www.slideshare.net/padday/the-real-life-social-network-v2">&ldquo;Real Life Social Network&rdquo;</a>). Circles (arguably Google&rsquo;s version of Facebook&rsquo;s &ldquo;Groups&rdquo; function) seems to accurately reflect how users see the world&mdash;a place filled with different categories of people that vary in how users relate to them (e.g., &ldquo;Extended family,&rdquo; &ldquo;Co-workers,&rdquo; &ldquo;Friends who share my obsession for Justin Bieber,&rdquo; etc.) And whereas Facebook Groups feels like an afterthought, Circles governs the entirety of Google+&rsquo;s operations, making social relationships the core of the user experience.</span></p>
</blockquote>
<p>Exactly. Twitter's lists, Facebook's Group's. These were added on later as a response to user demand and internal innovation. Google + starts and ends with the Circle. Just like a circle?</p>
	
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      <pubDate>Sun, 17 Jul 2011 16:20:00 -0700</pubDate>
      <title>By Invitation Only: Is It The Right Time To Launch a Startup?</title>
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	<p><span style="font-size: medium;">I have no illusions. I am in the service business. I service other people's ideas, businesses, dreams even. I do so at the expense of my own ideas, business ideas, plans, projects. This is the choice I have made for the past few years. But if you think I don't want, at some point, to throw my hat in the ring and launch something, try something, put my heart and soul behind a project, work with a great team of partners and investors to build something, you are dead wrong.</span></p>
<p><span style="font-size: medium;">Certainly, now may not be the best time to launch a technology-heavy startup. In any given month I hear from dozens of entrepreneurs about their ideas, their projects, their launches. I've had friends and respected peers throw their weight behind their ideas, good ones, solid apps and products, only to find them falling flat. Sometimes for no other reason that there just isn't anyway for them to break through the crust.</span></p>
<p><span style="font-size: medium;">The Times' Jenna Wortham reported on how startups are launching in a new way:</span></p>
<blockquote>
<p><span style="color: #333333; font-family: georgia, times new roman, times, serif; font-size: 10px; line-height: 15px;"> </span></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; font-size: 1.5em; line-height: 1.467em; color: #000000;"><span style="font-size: small;">These days it can be hard for a new Web site to attract attention. Dozens of start-ups unveil their lovingly built sites each day, but most people already have their fill of social network profiles to update and friend requests to weigh.&nbsp;</span><span style="font-size: small;">That has led many companies, from small start-ups to giants like Google, to try creating a sense of exclusivity by putting up a digital velvet rope.&nbsp;</span><span style="font-size: small;">Typically companies parcel out the initial sign-up invitations to a select few, asking that they kick the tires and offer feedback on any lingering bugs or flaws in the software. In exchange, the members of that group get the bragging rights associated with being the first ones inside the latest new service. The invitations often go to people who have a sizable following on blogs, Twitter or other social services.</span></p>
</blockquote>
<p><span style="font-size: medium;">Now of course, Google can do this with + because they've already got an enormous platform and hundreds of millions of users embedded. And I have seen some interesting uses of products like&nbsp;<a href="http://launchrock.com/">Launch Rock</a> that allow people to set up an app/ business "launch page" really easily, allowing users to invite users, share virally, etc..</span></p>
<p><span style="font-size: medium;">But if this is what it takes to effectively launch a startup where success is measured by how many thousands or millions of users you can garner in a certain time period than, yeah I think we are in a bubble. There are smarter more effective theorists working in the scene that can say with greater accuracy whether we are or aren't in a tech bubble. But if we are, then I think I'll personally wait until the bubble bursts to launch anything of my own. Just like real estate, buying after the bubble bursts is how you'll get the best deals.&nbsp;</span></p>
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        <posterous:displayName>Zachary Adam Cohen</posterous:displayName>
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      <pubDate>Sat, 16 Jul 2011 06:17:00 -0700</pubDate>
      <title>Google Plus: Not a Facebook Killer</title>
      <link>http://zacharyadamcohen.posterous.com/google-plus-not-a-facebook-killer</link>
      <guid>http://zacharyadamcohen.posterous.com/google-plus-not-a-facebook-killer</guid>
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        <![CDATA[<p>
	<p>The techworld loves its cliches. And techies reserve special fanfare that anything that could potentially kill another thing. Technologies, tools, networks, platforms. It's like our collective aggresion comes out in these abstract ways, so that they don't manifest in real life and we don't push people who bump into us on the subway in front of the oncoming trains. Well, whatever keeps the piece right?</p>
<p>Right.</p>
<p>With the emergence of Google Plus, we've seen the familiar chorus of "Is this a Facebook killer? Is this the ONE?"&nbsp;</p>
<p>I don't think so, and of course, the smart money will tell you first and foremost that Google Plus doesn't need to "KILL FACEBOOK" in order to be successful. It's certianly too early to tell what is going to happen, but I'll take a crack anyway.</p>
<p>Google Plus will actually make Facebook MORE essential and important. It will do this by beginning a bifurcation process. Techies, nerds, VC's, entrepreneurs, press, journalists, cutting edge brands, what I call digital creatives (designers, developers, futurists, bloggers) will all continue to flock to Google Plus, as they have. I am sure everyone's Google Plus is different, but mine is a pretty great mix of my followers and friends from Facebook and Twitter.</p>
<p>So who will stay on Facebook?&nbsp;</p>
<p>EVERYONE ELSE. People who think Facebook is great, who see no problem with it, who play games and use groups and lists heavily. People who "like" brand pages or celebrities. People who use Facebook as their photo album, as their lifestream.&nbsp;</p>
<p>But here is the thing: Google Plus' members are going to be a helluva lot more valuable. Why? Because they are the early adopters, "the influencers," the tastemakers and all those other crap signifiers that we use to discuss certain subsets of the population that are frankly smarter than the rest.&nbsp;</p>
<h6>So...Facebook will actually get more important. But the value of their network has just taken a serious hit.&nbsp;<div class='p_embed p_image_embed'>
<img alt="Google-plus-icon" height="300" src="http://getfile1.posterous.com/getfile/files.posterous.com/temp-2011-07-16/lpotnyfdpuDuIjAwherwstqgtlovozFddmIFmvywpyfctJdhyEfGcbigBzfJ/google-plus-icon.jpg.scaled500.jpg" width="400" />
</div>
</h6>
	
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        <posterous:firstName>Zachary Adam</posterous:firstName>
        <posterous:lastName>Cohen</posterous:lastName>
        <posterous:nickName>Zac</posterous:nickName>
        <posterous:displayName>Zachary Adam Cohen</posterous:displayName>
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      <pubDate>Sun, 12 Sep 2010 20:13:00 -0700</pubDate>
      <title>Umair Haque / Bubblegeneration</title>
      <link>http://zacharyadamcohen.posterous.com/umair-haque-bubblegeneration</link>
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        <posterous:firstName>Zachary Adam</posterous:firstName>
        <posterous:lastName>Cohen</posterous:lastName>
        <posterous:nickName>Zac</posterous:nickName>
        <posterous:displayName>Zachary Adam Cohen</posterous:displayName>
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      <pubDate>Sun, 12 Sep 2010 17:43:20 -0700</pubDate>
      <title>Eclogue 1</title>
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        <![CDATA[<p>
	Scene

MELIBOEUS

Can you honestly tell me that you coherently argue with yourself?

TITYRUS

All day, every day.

MELIBOEUS

But that is a near impossibility, you can't just go around arguing with yourself. One side, one argument is always going to win out depending on which one you want to win out, so that you have the justification for going on and doing that thing you wanted to do in the very first place.

TITYRUS

That may be true, but so what if it is? It's not the outcome that matters as much as the playing out of the argument. All sides, or at least the sides I am least familiar with have to come out.

MELIBOEUS

Least familiar?

TITYRUS

Yes the least familiar. The arguments that are the most familiar to me are also the most hidden. I cannot even begin to access them, their rules and tribulations, their tangles and their motives. The familiar arguments are the most distant. It's the ones that tear at the surface, skimmers, that I can recite rote.

MELIBOEUS

What are we really talking about then? Can you tell me the last argument you had with yourself? Who won, who lost, what happened after the victor was&nbsp;anointed?

TITYRUS

Yes I can tell you. But there are no winners. At least not yet. I mean, the winner may have ascended the podium. But the ceremony is a long way off.

MELIBOEUS

So?

TITYRUS

So what?

MELIBOEUS

So what was the argument then?

TITYRUS

Ah. It was about Brooklyn, and purity and hypocrisy. Also donuts.

MELIBOEUS

Brooklyn and purity and donuts?

TITYRUS

Yes

MELIBOEUS

Who won?

TITYRUS

Manhattan.

MELIBOEUS

What?

TITYRUS

The donuts were good too. But yes. Manhattan. The city, the real city. Not some fantasy land of the city. Not some ridiculous outcropping. The real thing the real city. The blackened diseased heart of everything for all time. It moved here and stayed. The universe hum. The great grinding. Nineteen forty something. And then that's it. It can't go anywhere else.

MELIBOEUS

What the fuck?

TITYRUS

Well, I was thinking about whether the Brooklyn/ fantasy land has any real claim to the purity it so often cites as its beginning and end point. It all started with the idea that there are certain people who are very certain. They are certain that any kind of life does no apply to them. Above it all would be the cliche but its really much worse than all that. They are above money and fame and fortune. They are askance, in their eyes. They define themselves with this apartness and believe it to be the source of their "authenticity." This is the most precious thing in the world to them. This otherness. It is all there is, and all there ever will be. But for them, it is all there is and is merely a prelude to what will soon be theirs. What others have and they don't. Right? So its access and money and authority and influence. But that is not really what these people lack. Or, if it is, it is not because they can't get it. It's because if they do, they lose the very thing that defines them in the first place. And that is the scariest thought of all. So instead, they conjure up a fucking Disney ride for themselves to live in, exist within. They keep riding again and again. Until that G-d damn song is stuck in their, and everyone around them's, heads. Yo Ho Yo Ho A Pirate's Life For Me. Fucking mind pirates of the East River.&nbsp;Bludgeoning&nbsp;and plundering and raping and burning.

And then I started to think about what a revolution would look like. What if Brooklyn and Manhattan went to war with each other? Somewhere in between a real war and a really big game of Capture the Flag. Except there would be more torture. The streets would run black and wooly with tatoo ink and pinstripes.

MELIBOEUS

And this is the new battleground then? So who wins?

TITYRUS

Of the mind, yes. This is where the war is being set. Manhattan wins handily. It's not even much of a fight. Because for all its value, the food, the L train and some nice sandwich shops, Brooklyn is basically a make-believe place. Its the ride you can't get off of, and it doesn't really get you anywhere except you've seen the same stock characters, the same loony tune playing over and over again, and you just start to believe it. You need to believe. You need the ride to ride you as much as you ride it.

Manhattan is the real ground zero. It's where its always been. It gets bitched at moaned at lamented. It gets called all sorts of names. It gets tarred and feathered by an unruly mob. That mob rule though, if you look beneath the surface, there is nothing there. No heart and no soul. Just a plastic figurine manipulated by a g-d-like puppeteer of the mind. They hold the strings to their own fantasy. There is no art in Brooklyn.

MELIBOEUS

No art in Brooklyn? Are you mad?

TITYRUS

Yes. I am mad, but sad also that, yeah there is no art in Brooklyn. There are a few artists, but not there is no art in Brooklyn. Because even when there is art in Brooklyn it is made for consumption across the river. There is artifice in Brooklyn. But no art. None whatsoever. Therefore it doesn't belong in, or to, Brooklyn. They are in fact, the biggest whores. The hypocrisy of it is that they see themselves not as whores but as heroes. They've just got their letters mixed up in fact. Whores. Not heroes. Got it?

MELIBOEUS

Got it. So they are pimping themselves out to rich Manhattanites?

TITYRUS

Yes. But no. They first and foremost are pimping themselves out to themselves. They are pimping out themselves to the fantasy world they've created and cultivated. Its more important to keep the fantasy alive then to eat or breath or pay the cell phone bill. The fantasy must be fed at all costs. Because if it gets starved and lean for even one second, the whole edifice, weak to begin with, comes crashing down. It's not about rich or poor. Anybody, at least the people I have in mind, can be rich or poor. There is that truth. They can be whatever they want. Mobility exists. They deny it, they rue it. Because it threatens them.

MELIBOEUS

How does it threaten them?

TITYRUS

Very elegantly in fact. Because if they can be the very thing that they think they cannot be, and the very thing they never want to be, then what they are is so much less important. It is so much less real. Here you are telling them they can have the keys to the castle and they look at you with this dumb&nbsp;dilettantish&nbsp;look on their face, like why would I want that? and then this thick muggy veneer of absolute fear rains down on their visage as they confront their total and effervescent hypocrisy. They define themselves by something they can't have, so when they get it, they as soon quickly realize they don't want it, they don't want the responsibility. They don't want the obligations. Because that is the infrastructure of their fantasy land. No one dreams about paying bills. Except accountants.

MELIBOEUS

And what about the donuts?

Exeunt

Image courtesy of Lomo-Cam on Flickr]]&gt;
	
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        <posterous:firstName>Zachary Adam</posterous:firstName>
        <posterous:lastName>Cohen</posterous:lastName>
        <posterous:nickName>Zac</posterous:nickName>
        <posterous:displayName>Zachary Adam Cohen</posterous:displayName>
      </posterous:author>
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    <item>
      <pubDate>Sun, 12 Sep 2010 17:43:20 -0700</pubDate>
      <title>Where Is The Tea Party On The Left?</title>
      <link>http://zacharyadamcohen.posterous.com/where-is-the-tea-party-on-the-left</link>
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        <![CDATA[<p>
	This is a fair point. I could provide all sorts of answers such as the fact that we had to fight two wars, protect the nation, and do a lot of things that were not done during the Clinton years. But I won't. What I'll simply say is "Better late than never."

I see the Tea Party as cleaning up the Republican Party. I see it as a grassroots movement that is motivated by a sense that our government is spinning out of control, that it is growing in size without any appreciable impact on people's lives. I see the Tea Party as coming from the people, to tell their elected politicians that they won't be lied to anymore, that they won't accept compromise on core issues. Washington is full of people who do nothing but compromise, building majorities, and reach consensus. Why are these good things? Several generations of consensus-building has gotten us what?

It's like we are enjoying our own demise.

So I ask my friends on the left. Where is your Tea Party? What happened to Howard Dean and the Daily Kos? What happened to Jane Hamsher?

How did the left allow their values to be so mistreated for this long?

As a conservative, there is nothing I want more than a loyal and respectable opposition. I want an opposition that stands up for what it wants, as opposed to settling for whatever it gets. That is where the Democratic party is right now. Grappling for every inch of power, and getting it in many cases. But it all seems like a power grab with not intellectual foundation.

Anyway, I want the consensus-builders in the Democratic Party to be on their toes. I want all those 30 year incumbents out on their asses. Arlen Specter finally got his just desserts, and though you may think that as a conservative and a Republican, I would lament an even more liberal Senator going to Washington.

But I don't. I respect Sestak more than I ever could Arlen Specter. The weasel!

What the left should be asking themselves is WHY the Obama Administration and the Democratic Establishment (Bill Clinton, Ed Rendell) supported Arlen Specter. Why would they be supporting a former Republican? And why did they try to bribe Sestak with a job?

The fact that this point is only being examined on the right tells me that the left is not interested in cleaning house. This is a central weakness that is corrupting the Democratic party and in particular the soul of the left.

Image Courtesy of Dr. ZAx on Flickr]]&gt;
	
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        <posterous:firstName>Zachary Adam</posterous:firstName>
        <posterous:lastName>Cohen</posterous:lastName>
        <posterous:nickName>Zac</posterous:nickName>
        <posterous:displayName>Zachary Adam Cohen</posterous:displayName>
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    <item>
      <pubDate>Sun, 12 Sep 2010 17:43:19 -0700</pubDate>
      <title>Write What You Want To, Then What You Have To</title>
      <link>http://zacharyadamcohen.posterous.com/write-what-you-want-to-then-what-you-have-to</link>
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        <![CDATA[<p>
	Every writer is ambitious and most of them will tell you so. We all have it in the back of our heads that one day our writing will be read by others, that it will course through their minds, maybe change them, effect them, cause them to think of themselves as a brother or sister to us. The world is made up of failed writers though. Writers who never got the chance, never gave themselves the chance, to achieve this kind of success or notoriety. It makes me sad to think of this. And it depresses me even further to think that I may someday join their ranks.

But unlike the generations of failed writers before me I can and do, self-publish. It is one of the things I am most grateful for. One of my more dreary thoughts is that if I died tomorrow, hit by a bus, or strangled by a tabby cat, that at the very least, I would leave behind hundreds of articles for my parents and friends. Perhaps its arrogant to think of, but I would hope that someone would take it upon themselves to go through them and pick out a few good ones, maybe read them at my funeral. Or over whiskeys afterwards. I could see my parents reading them night after night trying to connect with me.

But I Digress.

Right now, I am writing what I want to. I am writing about music, books, film and art here on my personal blog. On my professional website I mostly write about social media and radical business innovation. I guest blog frequently. But I don't pick up pen to paper unless its something I want to write. And it occured to me that I was writing what I want to now, so that later, maybe just maybe I can provide myself the chance to write what I have to.

What do I have to write?

I don't know yet. I know that I will, at some point, have to get back to mye poetry and fiction. Drama has always intrigued me. I'd like to do some work for television and film as well. So I've a lot to tackle. I plan on doing it all. And a lot of it all.

And the reason I say have to write these things is because I won't feel as if I've fulfilled my purpose until I've written them. I know that I have much to say, that my voice needs to reach across and be heard. I don't know if people will like it or not. But I know that it has to get out. That if there ever is a final judgement, the only question that will come up will be, did you do what you were sent to do?

But for the time being, I don't have to write those things. I don't have to kill myself. If I tried now I'd fail. And that would be worse than anything. Whatever you may feel, I personally need my confidence to remain at a high level. So for now, I can write what I want. I can work out the kinks. I can find the discipline I'll need to muster later. I can put hundreds if not thousands of articles into my memory bank and use them when I really go to war. Because when you doing what you have to do, it is the fight of your life.

Image Courtesy of Mark Heard on Flickr]]&gt;
	
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        <posterous:firstName>Zachary Adam</posterous:firstName>
        <posterous:lastName>Cohen</posterous:lastName>
        <posterous:nickName>Zac</posterous:nickName>
        <posterous:displayName>Zachary Adam Cohen</posterous:displayName>
      </posterous:author>
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      <pubDate>Sun, 12 Sep 2010 17:43:17 -0700</pubDate>
      <title>What It Feels Like To Be a Creator</title>
      <link>http://zacharyadamcohen.posterous.com/what-it-feels-like-to-be-a-creator</link>
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        <![CDATA[<p>
	It was a disconcerting thought to have. Here I am, front and center for what would turn out to be a wonderful performance, deftly directed by Alan Rickman and superbly acted by Tom Burke (Adolf), Anna Chancellor (his wife Tekla) and the absolutely stirring and sinister Owen Teale (Gustav, Tekla's estranged first husband), and I can't shake free this thought. Am I no longer able to passively enjoy art any longer? Have I morphed into some kind of monster, consuming other creation only so that it can feed into my own addiction to create?

Is it now my job to constantly be analyzing and remembering quotes and themes, lighting arrangements and stage designs, while forgetting to sit back and relax and enjoy myself? I would hate that if it were the case and yet I've been here before. I've felt all this before.

It was back in school, and in the year or two immediately succeeding it. In school, studying art history and English literature, it was in fact my job to be constantly on the lookout. To be constantly on as I ran through George Eliot and Dickens, Tolstoy and Nabokov. As I veered from Manet to Pisarro, on to Miro and Gorky and deKooning. Whatever novel I was reading was fodder for analysis, for my own creation, to put my authentic stamp on this work. This is how creative people transfer other's creations into their own.

But what gets lost? Last night I found myself almost wishing I could turn it off, whatever it is. Ambition? Pride? Arrogance? I wanted so badly to simply enjoy the performance. I knew from the very first moments of the play that it was right up my alley, and that if I could just find the right internal temperature, I would be in for a treat.

I was both able and unable to adjust this emotional thermostat. I did enjoy the play, it did succor me in just the way I believed it could and would. But I did so in a heightened state that saw my mind riding a parallel wave that had me jealous of all the people around me who seemed not to suffer from this affliction. Aren't there just the millions out there who come home from work and sit down in front of the television or with a book and just get lost in it. Can I not be entertained any longer? Is that it? Do I need to go out and buy a fucking Xbox, one that I can hardly afford just now, so that I can actually be entertained.

Or will I sit there analyzing the accelerating progress of video game narratives and design and immediately prepare research for an essay on the aesthetics of Gods of War?

But back to the play for a second, because during the performance I promised myself and my companion that I would in fact write a review. Except I can't very well write a review given that I've already communicated that I was only partially present during the show. What I can say is that the show is about the violence men and women do onto each other, emotional maiming more so than anything physical. It concerns a couple, Adolph and Tekla, who have an interesting and unbalanced marriage. Unbalanced in the sense that Adolph is desperate for Tekla, and Tekla is quite fine on her own. Which she knows, and uses to the fullest of her ability.

Compounding this general outline is the artistic nature of this couple, Adolph a respected painter and sculptor, recently struggling with his art. And Tekla, a novelist coming into her own, piggybacking on the success of her sensitive spouse. Perhaps it was the scene and setting, these brooding artists that set me off in the first place. A creative act about creative people. We artists love to see ourselves, or distant versions of ourselves. It is all so immediately sophisticated. And suffocating.

As with Adolph and Tekla, our violent aggressive acts come back to us, somehow. We are all indebted to them, to ourselves. The Creditors always come calling.&nbsp;I wonder know where are my debts? How long have I chosen to ignore them? And when will they finally catch up to me? Will I be able to survive the meting out of justice when they do? Is this feeling I experienced the beginning of a new burden? A new load I'll be required to shoulder going forward, this frank awareness that no, I can no longer passively be entertained, but most participate in the creative acts of others.

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        <posterous:nickName>Zac</posterous:nickName>
        <posterous:displayName>Zachary Adam Cohen</posterous:displayName>
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