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	<title>Zairmail &#8211; Direct Mail Tips</title>
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	<description>Direct Mail and Marketing Tips</description>
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		<title>(Watch the video) They can&#8217;t &#034;unfollow&#034; your direct mail</title>
		<link>http://www.zairmail.com/blog/index.php/watch-the-video-they-cant-unfollow-your-direct-mail/</link>
		<pubDate>Thu, 11 Feb 2016 15:54:09 +0000</pubDate>
		<dc:creator><![CDATA[zmadmin]]></dc:creator>
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		<description><![CDATA[People argue about ONLINE marketing vs. DIRECT MAIL (OFFLINE) marketing. When it comes to ONLINE marketing, you&#8217;ll have one big problem. No matter how you decided to do it. &#160; You can build an email list &#8230; &#8230; but your prospects can unsubscribe. Whenever they feel like it. And you can&#8217;t stop them. &#160; You [&#8230;]]]></description>
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		<title>It&#8217;s only junk mail if &#8230;</title>
		<link>http://www.zairmail.com/blog/index.php/its-only-junk-mail-if/</link>
		<pubDate>Wed, 10 Feb 2016 16:00:41 +0000</pubDate>
		<dc:creator><![CDATA[zmadmin]]></dc:creator>
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		<guid isPermaLink="false">http://www.zairmail.com/blog/?p=221</guid>
		<description><![CDATA[&#34;For those in the business of direct marketing by post, the term &#8216;junk mail&#8217; couldn&#8217;t be further from the truth. &#34;&#8217;It&#8217;s only junk if it&#8217;s not relevant to you,&#8217; explains Belinda Neal, a partner at London-based direct marketing agency 21:12. &#8216;And if it&#8217;s not relevant, that&#8217;s due to poor targeting.&#8217;&#34; &#8211; from &#34;The Subliminal Secrets [&#8230;]]]></description>
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		<title>Why direct mail is MORE effective today than email</title>
		<link>http://www.zairmail.com/blog/index.php/why-direct-mail-is-more-effective-today-than-email/</link>
		<pubDate>Tue, 09 Feb 2016 15:56:29 +0000</pubDate>
		<dc:creator><![CDATA[zmadmin]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.zairmail.com/blog/?p=220</guid>
		<description><![CDATA[Whenever I talk about using direct mail for marketing to your prospects and customers, some wise guy usually pops up and says &#8230; &#34;Everyone knows direct mail is dead. We switched to email years ago, and it has worked great.&#34; My response? Of course, email worked great back when you switched. But have you looked [&#8230;]]]></description>
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		<title>A new daily email series on Direct Mail Tips</title>
		<link>http://www.zairmail.com/blog/index.php/a-new-daily-email-series-on-direct-mail-tips/</link>
		<pubDate>Sun, 24 Jan 2016 15:00:31 +0000</pubDate>
		<dc:creator><![CDATA[zmadmin]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.zairmail.com/blog/?p=164</guid>
		<description><![CDATA[Join us for a new DAILY email series on Direct Mail Marketing. Join us as we explore ways to save money and improve response in your direct mail campaigns. You&#8217;ll get tips and advice from us here at Zairmail, as well as from leading industry experts. To sign up, visit http://www.zairmail.com/daily. And as our thank-you [&#8230;]]]></description>
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		<title>Happy Holidays</title>
		<link>http://www.zairmail.com/blog/index.php/happy-holidays/</link>
		<pubDate>Mon, 28 Dec 2015 19:24:57 +0000</pubDate>
		<dc:creator><![CDATA[zmadmin]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.zairmail.com/blog/?p=192</guid>
		<description><![CDATA[We want to thank you for another great year. Thank you all for giving us a chance to help out! This year we launched a new website complete with responsive design, a simplified workflow, and a new look (brand). We also improved letter/snap-pack delivery times, implemented automatic letter tracking, and expanded our mailing list options [&#8230;]]]></description>
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