Zakipoint

obesity in America

Ramesh Kumar — Fri, 22 Mar 2013 20:27:14 +0000

Whatâ��s the Solution to Obesity? Hint: Itâ��s Not JUST Dieting infographic

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Healthcare Analytics market

Ramesh Kumar — Fri, 22 Mar 2013 20:24:00 +0000

Market Research – Healthcare Analytics Market infographic

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zakipoint at the Money2020 Expo

Ramesh Kumar — Sat, 20 Oct 2012 16:28:53 +0000

“The Money2020 Expo is a premier conference drawing together thought-provoking leaders in the arenas of retail and finance. VP’s, Senior Execs, CEO’s and the like from companies such as...

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zakipoint Competes at HealthMart’12 for best Data Products and Applications

Ramesh Kumar — Wed, 03 Oct 2012 22:48:05 +0000

Zakipoint has been invited as a contestant at the HealthMart’12 Conference, Trade Show and Health Datapalooza, October 2-3 at the DCU in Worcester. The competition is aimed to seek out the best...

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Executives go big on learning Big Data Analytics skills

Ramesh Kumar — Fri, 31 Aug 2012 17:05:30 +0000

“I need to hire a PhD in statistics or machine learning to make sense of all this new data about my customers”. This is probably what many executives think when faced with the amazing opportunity of...

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Case Studies

Ramesh Kumar — Thu, 29 Mar 2012 09:30:27 +0000

Sector: Media and Entertainment Opportunity: Targeting and up-selling to the customers with the highest propensity to purchase each of the premium packages. The use of predictive models dramatically...

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Case Studies

Ramesh Kumar — Thu, 29 Mar 2012 09:28:25 +0000

Sector: Technology and Software Opportunity: To provide real time analysis which locates hot spots or bottlenecks in a client’s software package. With real time software analysis of up to 5GB of data...

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Case Studies

Ramesh Kumar — Thu, 29 Mar 2012 09:25:47 +0000

Sector: Marketing Services Opportunity:To develop a model to predict the likelihood that a lead will convert to a sale. With this data, sales teams could then employ a more targeted and hence...

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Case Studies

Ramesh Kumar — Thu, 29 Mar 2012 09:23:58 +0000

Sector: Sales and Marketing Opportunity:Superior prospect identification and scoring based on the huge amount of internal company data and external industry data proves to be valuable in radically...

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Case Studies

Ramesh Kumar — Thu, 29 Mar 2012 09:19:49 +0000

Sector: Across all sectors Opportunity:Innovative Fuzzy Matching and Merging Technology assists in creating robust datasets from disparate data sources Organizations collect data from multiple...

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Case Studies

Ramesh Kumar — Thu, 29 Mar 2012 09:15:26 +0000

Sector: Supply Chain Opportunity: Manufacturers need to minimize defects in their supply. Predicting changes to key suppliers business helps in isolating high risk suppliers.Manufacturing and service...

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Case Studies

Ramesh Kumar — Thu, 29 Mar 2012 09:11:22 +0000

Sector: CPG Opportunity: Beverage company needs to redesign pricing by channel from ground up. Seeks a better understanding of customerprice elasticity by channel to develop a holistic pricing...

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Case Studies

Ramesh Kumar — Thu, 29 Mar 2012 09:07:47 +0000

Sector: Online Tracking Service Opportunity: Clicktale classifies web users according to their web-browsing habits: “engaged user” “deep diver” etc. There are over 2 billion web users, who access 7.9...

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Case Studies

Ramesh Kumar — Thu, 29 Mar 2012 09:05:39 +0000

Sector: Supply Chain Opportunity: Predicting supplier bankruptcy filing in advance to avoid massive disruptions in fortune 500 companies. Fortune 500 supply chains depend on an increasing number of...

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Is the Backlash to Google’s New Privacy Policy Justified?

Ramesh Kumar — Thu, 02 Feb 2012 03:03:50 +0000

Google’s recent announcement that their privacy policy was going to change in an effort to streamline their customers’ online experience, was met with a wide range of responses. The new policy...

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ANALYTICS OF ONLINE MARKETING DATA

Ramesh Kumar — Thu, 01 Dec 2011 03:43:15 +0000

Interview with Dale Bertrand, an expert in SEO and SEM marketing. Dale talks about why online marketing is the mostROI driven marketing tool. In particular the analysis of keyword data can lead to...

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Software running on 141 million phones logging everything we do

Ramesh Kumar — Wed, 30 Nov 2011 22:34:08 +0000

Trevor Eckhart released a video that reveals the inner workings Carrier IQ, an application installed on millions of phones logging everything. Skip to 6:45 section of the video to see what is being...

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Monetizing credit card data through the use of intelligent data analysis

Ramesh Kumar — Wed, 30 Nov 2011 21:52:05 +0000

Can banks and credit card companies profit from their customer’s transaction data by use of predictive analytics? The answer is Yes. Visa and Mastercard have announced that they are exploring Ad...

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