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			<title>The Zelst RSS Feed | Online news, Discussion and Ramblings</title>
			<link>http://www.zelst.co.uk/feed.rss.html</link>
			<description>Zelst work out what you need to succeed online by using our unique and proven approach to integrated online marketing.</description>
			<language>en</language>
			<copyright>Zelst 2006</copyright>
			<ttl>120</ttl>
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				<title>UK Digital Ad Spend Grows in First Half of 2012 </title>
				<link>http://www.zelst.co.uk/uk-digital-ad-spend-grows-in-first-half-of-2012.html</link>
				<description><![CDATA[ According to the recent advertising expenditure report from the Internet Advertising Bureau (IAB) UK, digital advertising spend across the internet and mobile phones has increased by 12.6% to £2.59b in the first six months of this year. These figures are up by a massive £294m from £2.30b in the first half of last year.  ]]></description>
				<pubDate>Thu, 18 Oct 2012 09:24:11 +0100</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/uk-digital-ad-spend-grows-in-first-half-of-2012.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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				<title>The Long and Winding Search Query – Where Does It Lead? </title>
				<link>http://www.zelst.co.uk/the-long-and-winding-search-query-where-does-it-lead.html</link>
				<description><![CDATA[ There are many factors to take into account when analysing your website for search, from content and keywords to what people are actually typing into Google to find you. However, one element that has been somewhat overlooked, which is a bit of a missed opportunity, is long tail search terms.  ]]></description>
				<pubDate>Mon, 15 Oct 2012 12:49:25 +0100</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/the-long-and-winding-search-query-where-does-it-lead.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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				<title>Google’s Latest Update: EMD, Exact Match Domain or Disaster? </title>
				<link>http://www.zelst.co.uk/googles-latest-update-emd-exact-match-domain-or-disaster.html</link>
				<description><![CDATA[ Google’s Matt Cutts recently announced Google’s latest algorithm update on his Twitter, saying it would aim to reduce “low quality” exact match web domains from creeping into the top search results.  ]]></description>
				<pubDate>Fri, 12 Oct 2012 16:31:46 +0100</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/googles-latest-update-emd-exact-match-domain-or-disaster.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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			<item>
				<title>Fraudulent Facebook Clicks – Bringing Bots to Justice  </title>
				<link>http://www.zelst.co.uk/fraudulent-facebook-clicks.html</link>
				<description><![CDATA[ Online advertisers have always been weary of the nature of clicks generated from their online campaigns. Although, unlike Google, Facebook runs advertising on its own site, it doesn’t always guarantee that the are coming from a quality source.  ]]></description>
				<pubDate>Mon, 08 Oct 2012 12:17:52 +0100</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/fraudulent-facebook-clicks.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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			<item>
				<title>Time Sensitive SEO Campaigns</title>
				<link>http://www.zelst.co.uk/time-sensitive-seo-campaigns.html</link>
				<description><![CDATA[ Although seasonal events such as Christmas only come round once a year, SEO campaigns need to be in full swing a long time before. In fact, when it comes to seasonal landing pages, they are something you need to work on all year round. 
 ]]></description>
				<pubDate>Wed, 23 May 2012 14:02:45 +0100</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/time-sensitive-seo-campaigns.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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				<title> Do Organic Search Results Affect the Amount of Clicks on Paid Search Ads?   </title>
				<link>http://www.zelst.co.uk/do-organic-search-results-affect-the-amount-of-clicks-on-paid-search-ads.html</link>
				<description><![CDATA[ We often find our clients asking us why it it’s so important for their websites to rank for the same keywords in both organic and paid search ad results. Well, the answer is quite simple... 
 ]]></description>
				<pubDate>Thu, 19 Apr 2012 10:11:13 +0100</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/do-organic-search-results-affect-the-amount-of-clicks-on-paid-search-ads.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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				<title>Search Engine Rivalry Between Microsoft’s Bing and Google </title>
				<link>http://www.zelst.co.uk/search-engine-rivalry-between-microsofts-bing-and-google.html</link>
				<description><![CDATA[ The battle between Google and Bing kicked off when Bing began powering Yahoo’s searches, accounting for almost a quarter of searches in the US alone. Google then fought back with the unveiling of Google Instant which allowed the search engine to predict search terms before users had even finished typing them in.  ]]></description>
				<pubDate>Mon, 26 Mar 2012 11:25:00 +0100</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/search-engine-rivalry-between-microsofts-bing-and-google.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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				<title>What Google’s Been Up To So Far In 2012 </title>
				<link>http://www.zelst.co.uk/what-googles-been-up-to-so-far-in-2012.html</link>
				<description><![CDATA[ Although we are only just 3 months into 2012, Google has already announced a fair number of changes. In February alone they reported around 40 alterations in their quest to continuously improve their systems. And although each change may sound small, they are all important steps in improving the way we search online.  ]]></description>
				<pubDate>Fri, 16 Mar 2012 13:15:54 +0000</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/what-googles-been-up-to-so-far-in-2012.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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				<title>Search vs. Social – Which Is Better For Your Business? </title>
				<link>http://www.zelst.co.uk/search-vs-social-which-is-better-for-your-business.html</link>
				<description><![CDATA[ The two main ways to drive traffic to any website is via search engine marketing and social media marketing. The question is which is better when it comes to investing your business’s precious time and money? ]]></description>
				<pubDate>Thu, 15 Mar 2012 11:31:27 +0000</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/search-vs-social-which-is-better-for-your-business.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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				<title>How Do Your Links Measure Up To Google? </title>
				<link>http://www.zelst.co.uk/how-do-your-links-measure-up-to-google.html</link>
				<description><![CDATA[ Links are possibly the most important search engine ranking factor so it is vital that you link wisely. And while the key to a successful link building campaign is still quality over quantity, Google has once again announced some more changes to their ranking algorithm.  ]]></description>
				<pubDate>Thu, 08 Mar 2012 13:47:35 +0000</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/how-do-your-links-measure-up-to-google.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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				<title>How to Get Your Website Banned – The Issue with Paid Links </title>
				<link>http://www.zelst.co.uk/how-to-get-your-website-banned-the-issue-with-paid-links.html</link>
				<description><![CDATA[ Although backlinks are one of Google’s best friends, they can still be a risky business if you go about getting them in the wrong way.  ]]></description>
				<pubDate>Thu, 16 Feb 2012 15:40:41 +0000</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/how-to-get-your-website-banned-the-issue-with-paid-links.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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			<item>
				<title>What Does “(not provided)” Mean In My Analytics Data?   </title>
				<link>http://www.zelst.co.uk/what-does-not-provided-mean-in-my-analytics-data.html</link>
				<description><![CDATA[ You may have recently come across the keyword “(not provided)” in the top listings of your Google Analytics organic search traffic keywords data and wondered how it got there.  ]]></description>
				<pubDate>Tue, 07 Feb 2012 09:54:09 +0000</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/what-does-not-provided-mean-in-my-analytics-data.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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				<title>Google Privacy Settings – How the Changes Will Affect You</title>
				<link>http://www.zelst.co.uk/google-privacy-settings-how-the-changes-will-affect-you.html</link>
				<description><![CDATA[ Google has always done their best to keep their services up to date with the latest and provide the safest searching solutions to their users. Renowned for their offerings which include search engine, Gmail, YouTube and Google+, they have announced that come the 1st of March, they will be combining all of their 60 some privacy policies. ]]></description>
				<pubDate>Mon, 06 Feb 2012 14:11:06 +0000</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/google-privacy-settings-how-the-changes-will-affect-you.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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			<item>
				<title>Why Searches for Love Start Early on the Internet</title>
				<link>http://www.zelst.co.uk/why-searches-for-love-start-early-on-the-internet.html</link>
				<description><![CDATA[ This year more people seem to have fallen head over heels with the idea of Valentine’s Day, which is now said to have become the second most popular gift giving occasion after Christmas. Whilst this is obviously good news for businesses, it also means that marketers have to get more focused when it comes to creating the perfect match between their consumers and online campaigns.  ]]></description>
				<pubDate>Thu, 02 Feb 2012 09:42:16 +0000</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/why-searches-for-love-start-early-on-the-internet.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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				<title>The Perfect New Year Fitness Programme….Just like link building really? </title>
				<link>http://www.zelst.co.uk/new-year-ftness-programme-just-like-link-building.html</link>
				<description><![CDATA[ As the New Year begins and we recover from those festive excesses, quite a few of us vow to turn over a new leaf and get into shape. It also dawns on many of us that getting into shape isn’t a quick fix or a one hit wonder. You can’t spend a morning at the gym or not eat for a day and expect to achieve the perfect body. It takes sustained effort, commitment, dedication and a plan. Exactly the same can be said for link building. ]]></description>
				<pubDate>Wed, 25 Jan 2012 10:08:45 +0000</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/new-year-ftness-programme-just-like-link-building.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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			<item>
				<title>How the positioning of your text, not just the content, now affects your search rank</title>
				<link>http://www.zelst.co.uk/positioning-of-text-now-affects-your-search-rank.html</link>
				<description><![CDATA[ Google is constantly looking for ways to fill our search results with high-quality. Today saw the implementation of yet another change to their algorithm, this time focusing on the layout of web pages and the way content is displayed on them.  ]]></description>
				<pubDate>Tue, 24 Jan 2012 10:26:39 +0000</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/positioning-of-text-now-affects-your-search-rank.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
			</item>
		
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				<title>The 5 Major Changes that Influenced Google Search in 2011</title>
				<link>http://www.zelst.co.uk/major-changes-that-influenced-google-search-in-2011.html</link>
				<description><![CDATA[ Although every year seems to be a busy one at Google HQ, 2011 has seen, perhaps, some of the most significant changes to how websites are received online. Here are the 5 main changes that Google have made to their search rankings algorithm as well as a few tips on how you can make the most of them in the New Year. ]]></description>
				<pubDate>Thu, 22 Dec 2011 12:42:23 +0000</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/major-changes-that-influenced-google-search-in-2011.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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				<title>The Real Price of Search Visibility </title>
				<link>http://www.zelst.co.uk/the-real-price-of-search-visibility.html</link>
				<description><![CDATA[ Once upon a time landing on a Google Search Engine Results Page (SERP) was a relatively straightforward experience. You knew you would get 10 natural (unpaid) results appearing in the main body of the page and then you would see a few paid listings (Google AdWords Ads) in the right hand column.  ]]></description>
				<pubDate>Tue, 20 Dec 2011 15:35:25 +0000</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/the-real-price-of-search-visibility.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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			<item>
				<title>Google+ For Business – Why You Should Create a Page for Your Business </title>
				<link>http://www.zelst.co.uk/google-plus-for-businesses.html</link>
				<description><![CDATA[ These days, we are all looking for faster, more accurate ways to find high quality information online. However, with the new Google+ Business Pages, our search could soon be over.  ]]></description>
				<pubDate>Tue, 15 Nov 2011 15:51:39 +0000</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/google-plus-for-businesses.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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				<title>Recent Changes to Google’s Location Targeting </title>
				<link>http://www.zelst.co.uk/recent-changes-to-googles-location-targeting.html</link>
				<description><![CDATA[ Location Targeting is the key element to the success of many online advertising campaigns. You can specify your target locations whenever you create a new campaign in your AdWords account, which can consist out of any combination of countries, territories, regions, cities or any other customised area of your choice. ]]></description>
				<pubDate>Mon, 07 Nov 2011 15:25:18 +0000</pubDate>
				<guid isPermaLink="false">http://www.zelst.co.uk/recent-changes-to-googles-location-targeting.html</guid>
				<dc:creator>Peter Van Zelst</dc:creator>
				
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