Zenful Communications

Don't Be a Social Media Mercenary

2012-01-24T07:21:00.000-08:00

I'm a fan of seasoned marketer and entrepreneur, Seth Godin. I like how he weaves an inspirational message in between the lines of his articles. Seth wrote an interesting article this week that focused on the dangers of "trading favors" when it comes to social media. This paragraph especially caught my eye:

The problem occurs when the trading of favors become mercenary, when alert individuals start manipulating the system for personal gain. Suddenly, every favor is suspect, measured and not at all generous. Suddenly all the likes and links and blurbs become nothing but currency, not the honest appraisals of people we can trust. It means that bystanders have trouble telling the difference between honest approval and the mere mutual shilling of traded favors.

He brings up a great point. Social media brings out the "mercenary" in people. Do your followers REALLY like your blog? Are fans just "liking" your page because they want to win an iPad?

For small businesses or anyone who sells a product or service online, take Seth's words to heart. Before you retweet or like, think about your intention BEFORE you click the button. Social media has turned into a popularity contest..."how many likes do you have?" And do 500 likes on your Facebook page really mean anything at the end of the day?

Before you start begging people to like your Facebook page or follow your blog, think about Seth's message of trading favors. Social media is about helping other people, and sharing information without asking anything in return. My advice for 2012: don't be a "mercenary" on your social media networks. Don't go into social media thinking that people owe you a favor, because they don't. An aggressive "me-me" approach won't get you far with your marketing...or your online reputation.

Author Dr. Annabelle Charbit Shares The Inspiration Behind Her First Novel, A Life Lived Ridiculously

2012-01-20T07:30:00.000-08:00

How does a busy mom juggle her writing and neuroscience careers AND the launch of her first novel? It makes my head spin just thinking about it, but Annabelle is proof that women writers can do it ALL! I interviewed Dr. Annabelle R. Charbit about her deliciously sinister yet humorous fiction novel, A Life Lived Ridiculously. When I read the first chapters of her book, I was doubled over with laughter. If you have ever dated a sociopath (or someone with sociopathic tendencies), you will definitely want to check out Annabelle's book.

A Life Lived Ridiculously is the story of one girl with obsessive compulsive disorder, and what happened when she was seduced by a sociopath...

When a girl with obsessive compulsive disorder falls in love with a sociopath, she must fight for her sanity and her life.

Maxine’s brain is stuck. Everything around her feels wrong and the only way to fix it is to check, double-check, rearrange and count everything. What Maxine can’t fix though is her parents’ constant nagging over the absence of a Jewish husband. A humiliation that is further compounded when her younger brother runs off with Miss Perfect.

Then she meets Sam, a smooth-talking charmer with the weight of the world on his shoulders, and enough terminal diseases to wipe out a small village. Maxine decides that Sam is her salvation, never mind that his life is more depressing than a Greek tragedy, and others are urging her to get away from him. The problem is that Sam has Maxine under his spell. Will Maxine escape from Sam before it’s too late... ?

Dr. Annabelle R. Charbit grew up in London, UK, and has been writing since 2006 when her comedy play, Sound Advice, was performed by CP Theatre Productions in London. In 2007, she was published in the London Paper and in the British Neuroscience Association’s Summer Bulletin.

Annabelle holds a PhD in Neuroscience from University College London. She has been researching migraine headaches at UCSF in San Francisco in which she has been published in scientific journals. Her inspiration behind A Life Lived Ridiculously stemmed from her research as a neuroscientist.

Annabelle is a guest writer for TheFrisky.com, an online magazine that took notice of her humorous blog, Crazy in a Crazy World, which explores life’s big and little annoyances that could drive even the sanest person mad.

Interview with Dr. Annabelle R. Charbit

1. What inspired you to write a contemporary fiction book that tackles two very serious subjects about OCD and sociopaths?

A: I wanted to write a story from the point of view of people with distorted thinking. As a neuroscientist, I’ve always been fascinated by mental illness especially obsessive compulsive disorder. There are too many people suffering in silence. Sociopaths are fascinating too, because they are everywhere (4% of the population). Whether a spouse, partner, colleague or relative, most people (whether they know it or not) have a sociopath in their life. I had one in my life and found him fascinating. The way they look you right in the eye and lie. The fact that they are capable of anything, because they are not limited by the same moral boundaries as the rest of us. Even the way they talk -- they have this amazing ability to monologue incessantly while actually revealing nothing. I wanted specifically to capture this trait in my sociopath’s voice.

2. I know you’re a busy mom. How do you juggle marketing and promoting your book? Any helpful tips or tricks to pass along to fellow mom-writers/authors?

A: It's all about time management. Once you've passed the 'dark stage,' which is first three months of baby's life and you are able to sleep and have a schedule, then you can work on it for a guaranteed amount of time each day. In my case, my daughter takes a nap at 12 noon and by 8pm is asleep for the night. Those are times when I can work every single day. It's not always easy, because sometimes I need to be doing other things while she sleeps. But at least, I know I can do something book-related every day, no matter how small -- even if it's just a matter of responding to an email.

3. What's the ONE thing you wish you knew NOW that you didn't know before your started your writing and publishing journey?

A: You need to have low expectations. Sometimes agents will request full manuscripts and then you'll never hear from them again. When you enter a writing contest, don't expect to win. Rather see it like playing the lottery. You'll always hear news of other people winning, but don't take that as a sign for yourself. If a writing contest costs more than a few dollars, don't waste your money entering.

Finally, I don't recommend wasting your time querying agents. Find publishers who accept direct submissions and go to them first. Keep agents out of the equation. Some publishers have an electronic-only arm, which allows them to accept more first-time authors at little risk and cost to themselves. Then you get to market your novel and if it does well, they'll then publish in print. For example, Ampichellis Ebooks is the electronic arm of Martin Brown Publishers. I suspect this will happen with more and more publishers and eventually, we'll be able to do away with agents altogether.

4. What are the best marketing tips/advice you want to pass along to authors, especially for those who are lost and don't know where to start?

A: The best advice I could give is to be a guest blogger on other people's blogs -- that way you are reaching an already established audience. Most bloggers welcome guest bloggers as it enriches their site. So it's a win-win relationship.

5. Are you working on your second book? Can you give us a "hint" as to what it's about?

A: For my next novel, I'm researching personality disorders. I want my main character to be borderline or schitzotypal, but that's as much as I'll say for right now.

6. Where can readers find more information about A Life Lived Ridiculously? When is your official release date?

A: The official book release date is April 12, 2012. It will be available in print and eBook on Amazon, Barnes and Noble, and Books-A-Million. If you would like to order an author-signed copy of my book, you can pre-order from my website www.ridiculouslife.net. There's also a book giveaway on SheKnows from February 20 to March 20.

What Stops You From Telling Your Story?

2012-01-16T10:26:00.001-08:00

Last week I wrote a pitch for a guest blogging spot for a health/wellness-specific blog. My friend forwarded it to me because of my background and journey with yoga. My friends and family know that I'm Miss Yogini and that yoga is a part of who I am. The criteria of the pitch was to send a brief synopsis about your personal health and wellness story. I sat and thought about it for awhile. I've had a long journey with yoga; yoga has played an integral part in my life and goes beyond just "exercise" for me. I couldn't imagine NOT practicing yoga and meditation.

As I wrote my pitch, I thought about the twists and turns my life has taken over the years, and how yoga has been the glue that has held me together. I don't think I would even be an entrepreneur if it hadn't been for the positive influence of yoga, and how it's helped me mind, body and soul. No matter how stressful or crazy my day or week has been, I simply return "to the mat" and know all is right in the world...or at least, in my world.

People don't like talking about themselves. I have worked with clients who were "phobic marketers" because they did not want to come across as braggarts. The ego is a funny thing and can be a double-edged sword. But without your ego, you couldn't get up in the morning, put on your clothes and walk outside that door (or sit at your desk, if you work from home!). However, the ego has a mind of its own, and can also turn someone into a narcissistic show-off (as I have seen in social networking groups).

How can you tell your story without coming across like a fake or a boring windbag? Where & how do you start?

We all walk different personal and professional paths. Our experiences make us stand out and set us apart from each other. However, don't let your ego or your insecurities get in the way of telling people your story.

If are shy and not sure how to overcome your story-telling barriers, try these tips below. Even if it's merely passing along sage business advice that your grandpa once told you when you were younger, that's a step in the right direction...AND it's definitely part of YOUR personal story.

Create content that resonates honestly with who you are, and what your brand, products and services represent.

Whether you are the manager of a high-end retail clothing store or write ebooks about dog breeding, find your authentic voice and stick with it. The best way to tell your story is through blogging. You don't have to be a Pulitzer Prize winner to write a blog that captures readers' attention. And don't copycat other people's blogging style. Find a style that fits well with your business climate, industry and your personal voice. Before you start blogging, research other blogs in your industry/niche to get a "feel" for what's out there. Check out my blog editorial tips.

Do people know HOW to find you? Where can they read your story?

Is your bio hidden on page 5 of your website? Do you even have a bio?
Are your press releases and articles included on your website?
Make sure you have a section on your website or blog (About or Media/Press Section) that organizes your content in one place. It makes it easier for people to quickly find you and to learn about your story.

When was the last time you searched online for your name or company brand?

Enter your name or company name into Google. What comes up in the search engines? If you don't have ANY information listed about you or your brand, that's not a good sign.

Sign up for a Google Profile and always include a warm, engaging photo on your social media networks. You don't want someone else telling your story for you...tell your own story! Make it easy for people to find you via your picture and online profiles. You want to stand out in a good and positive way -- especially if you have a common name.

How do you share your story with others online (or offline?) I'd love to know!

Are You a LinkedIn Rules Follower?

2012-01-06T13:51:00.000-08:00

I participate in many helpful groups on LinkedIn, and I have learned a lot from my fellow business professionals. One of the moderators in one my groups posted a "group rules" reminder for the new year. Some of the members were not pleased with her rules and complained. There is a reason we have rules.

As a result of the complaints, fellow group member, Brent Jordan, wrote the following post addressing the need for LinkedIn rules. His article could apply to ANY online forum, chat room, social media group, etc. Without social media and "netiquette" rules, we'd have utter chaos (and a LOT of spammers!) I like his playground analogy - he brings up practical, valid points about why we need rules on LinkedIn.

"LinkedIn is yours in the way the local playground is yours. If you want to ride your skateboard on the basketball court, you can probably get away with it for a while. But if a bunch of kids show up with a basketball, it’s time for you to find another place to ride. You can’t throw rocks at the other kids either. That will get you thrown out. And you can’t drive your ice cream truck into the jungle gym area and start selling ice cream. Some might say, “Why can’t I do that? There are hungry kids that want tasty snacks. This isn’t fair!!!”

One reason. Rules. And the rules are there to make the playground community safe and enjoyable for the vast majority of people who use it. It’s unlikely everyone will agree with all the rules. But, it’s not really ours, is it? It belongs to the city. They get to make the rules based on their own convenience and what they perceive will be the best and safest use of their property."

Motto of today's blog post: if you don't like the heat, then get outta the LinkedIn kitchen. No one is forcing you to participate in LinkedIn, but the rules are there to help the group collectively. It's our playground.

5 Ways to Reduce Negative Complaints on Social Media

2012-01-04T13:55:00.000-08:00

Happy New Year! This week has been busy for me as I launch into the new year. I'm on a mission this year to include informative content provided by value-added bloggers and marketers. Once again, I share my favorite topic: online reputation management.

The following free white paper 5 Ways to Reduce Negative Complaints on Social Media & Review Sites by Ryan Chambers, principal/owner of Adapt Marketing & Design, tackles why companies need to stay on top of their online reputation.

According to PowerReviews.com, 92% of internet users read review sites and 89% of people say that reviews influence their spending decision.

Company policies are often overlooked and this white paper shows why customer service and HR policies are important. Who can afford to have disgruntled former employees write nasty-grams on their company's social media?

Ryan Chambers, principal of Adapt Marketing & Design, points out that social media marketing goes beyond just blasting out a few tweets.

It's all about engagement, and you need to talk ABOVE the social media noise. "While you can't please everybody, you should try your best!" says Chambers.

It's more important than ever to stay on top of your online reputation management in 2012 - check out Adapt's white paper for more helpful social media tips!

How to Boost Your Entrepreneurial Spirit in 2012

2011-12-27T12:07:00.000-08:00

As I reflect on this past year, I realize how much I've grown as an entrepreneur. I learned a lot about myself personally and professionally, and my business really took off this year. It's still a "work-in progress" (much like myself), but as I think about what I experienced and what my fellow entrepreneurs experienced, I realize that a positive attitude as an entrepreneur can take you a long way. I definitely had my share of Negative Nelly thinking. I went through challenges with clients and projects, but I know it's all part of my growth and learning as a marketer and copywriter. As entrepreneurs, we're always doing that dance - what works, what doesn't work, etc.

I've always been lucky that the Universe aligns me with fantastic clients and colleagues. I can't say enough about the top-notch business professionals I've met through LinkedIn and through my social networks. I also want to thank my amazing professional mentors and business partners who have been my biggest fans and supporters: Victoria Ipri (Modello Media, Inc.), Ryan Chambers (Principal & Owner, Adapt Marketing & Design), Susan Malone (Malone Editorial Services), and Kathleen Torres, my amazing leadership coach.

I was also able to travel to Hawaii in August, and it was my first experience with the Hawaiian culture and people. It felt nice to kick up my heels, bask in the sun and just revel in the majestic, mystical beauty of Maui. My Hawaiian vacation also taught me a life lesson, and was a good reminder for me not to take life and work so seriously. Hawaiians move at a much slower pace and really take time to enjoy life; it's all about "ohana" (family)!

When I think about professional "resolutions" for the new year, it seems that most entrepreneurs come from a place of "I need MORE, I want MORE, etc." Who doesn't want more clients and money? But this insatiable desire to want MORE seems to be counter-productive. Goals are great to have and I have plenty of them, but owning and running a business is not always about the bottom dollar.

I offer a different approach to "boost" your entrepreneurial spirit. I do not have a miracle cure on how to "fix" or make your business successful, so take my words with a grain of salt. Only you know exactly what works and doesn't work for your business.

I definitely had my moments of "am I crazy to be an entrepreneur?" this year, but I also experienced clarity where it all made sense and I can't imagine doing anything else.

How can you boost your entrepreneurial spirit in 2012?

1. Be true to yourself. Don't mold your business, goals and objectives to fit someone else's expectations or ideals. This is YOUR business and you don't have to be a cookie-cutter entrepreneur. Give yourself permission to explore and discover your niche - what makes sense for YOU?

2. Follow your gut instinct and say NO! I love the word "no" -- it is a very empowering word. I recently turned down a project because I just wasn't feeling it. Could I use the money? Yes, but at what price? Time is precious to me and without taking time to relax, what good am I to my clients?

3. Don't be afraid to challenge other people's opinions, ideas and methods. There isn't a right or wrong way to run your business, and don't believe everything you read. This goes back to being true to yourself. There may be so-called experts touting off-the-wall, "drink the Kool-Aid" unethical ideas that don't sit well with you. Research, challenged and dig deeper, and don't be afraid to call someone on the carpet if you disagree. I'm not telling you to be disrespectful and rude and slam them on social media, but it's okay to agree to disagree with fellow entrepreneurs. Your ideas and opinions are just as important as the next person!

My yoga teacher ends each class with: "May you be happy, may you be well and may you know peace." This is my heartfelt wish for you all in 2012!

Put Your Best Face Forward in 2012

2011-12-21T09:25:00.000-08:00

I'm in bed fighting a pre-holiday bug but wanted to wish everyone a happy holiday, and a peaceful, joy-filled 2012.

I wanted to pass along Victoria Ipri's blog post, 10 Ways to Expose Yourself in 2012 (in a good way!!) Victoria's tips are great reminders as you head into 2012. My favorite is help people for no good reason. I am tired of the shameless "it's all about me" self-promotions I see on my LinkedIn groups and Facebook pages. Yes, you need to market and put yourself out there, but people don't want to hear a sales pitch 24,7. Be authentic and REAL! Engage with people in genuine ways.

Ask yourself this question before you head into 2012: "What talents, skills and gifts do I have that I can share with someone else...without asking anything in return?"

Wishing you a happy holiday season and safe travels.

All my best in 2012!

How to Protect Your Brand With Ethical Content Marketing

2011-12-13T10:01:00.001-08:00

This weekend I was disappointed to see that TechCrunch included a "shock jock" article by a writer who I feel is a poor representation of entrepreneurs. I choose not to name her as I don't want to give her the added exposure. Although she has a right to her opinion, I don't understand why TechCrunch has partnered with her. I felt the article tarnished TechCrunch's usually spot-on solid reputation.

I enjoy reading TechCrunch's articles, but it makes me wonder what's happened to the editorial team at TechCrunch? Is TechCrunch THAT hard up for traffic? There are brilliant tech writers out there, and it makes me scratch my head as to why they passed over reputable tech experts for an annoying shock jock ranter (who is NOT a tech writer, by the way).

Yes, I know - shocking rants sell and brings in traffic by the boat load. But at what price? The article was sexist, biased and poorly researched. Is that the reputation TechCrunch wants? To be known as a site that publishes biased juvenile rants?

As an internet marketer, I understand that content marketing is a numbers game. But I only had to scroll through the negative comments to see that not only was the writer being called on the carpet (by fellow entrepreneurs) for her poorly researched biased article, but TechCrunch was also named for their lack of poor judgement.

This article made me stop and ask myself the question: what's happened to ethical content marketing and why are reputable sites like TechCrunch publishing such drivel? It all goes back to online reputation - the kind of content you post on your site can have a negative, detrimental impact on your brand. And in this digital age when we can push a button and tweet to our hundreds of thousands of followers and they can tweet to their followers, it only takes one tweet or post to do serious damage.

The TechCrunch articles also reminds me of the very reason why I opted out of Copyblogger. With all due respect to Brian Clark and his team, Copyblogger published an article by a non-copywriter who snubbed copywriters and the profession of copywriting. Ironically, Copyblogger's main target audience IS COPYWRITERS! It was offensive and I tweeted my displeasure with Copyblogger's lack of quality content (which is usually very good!)

Word to the wise: Before you align your brand or your articles with an external website or blog, do your homework first! If you answer YES to the following questions, then the website/content channel is probably an "ethical" content marketing match for your brand:

1. Do you resonate with the articles/content published on the site? Is it a good match for your industry and company brand?

2. Do the writers portray themselves in a professional, respectful way via their content/articles?

3. Is the site well-respected and well-known by fellow colleagues and/or people in your industry?

4. Would you feel comfortable recommending this website as a "trusted" information source? Would you publish this link on your social media channels or pass along to colleagues, clients and friends?

5. Review the comments and feedback from their readers. Do the readers LIKE the articles (check out the social media "like" buttons)? Do writers receive positive comments and is free of "spam" comments?

My mission in 2012 is to be proactive with my content marketing for Zenful Communications...and to continue to align myself with sites and writers/bloggers who resonate with my brand and my professional ethics.

Is 2012 the Year of Content Marketing?

2011-12-05T13:30:00.001-08:00

Social Media Explorer named content marketing as one of the top five 2012 social media trends, but hasn't content marketing been around for years?

"Content curation was so last year. In 2012 we’re going broader; we’ll be talking about a marketing discipline called “Content Marketing.” It’s actually not all that new; in fact, some social media pundits have been talking about it for years . But 2012 is the year content marketing hits the social media trends list and the mainstream, because content marketing is now a concept that executives can finally sink their teeth into."

This is a promising trend for small business owners who want to market and sell their services and products, but don't have large budgets. Content marketing doesn't have to be costly. However, one of the biggest mistakes that companies make is they don't have a clear message and they randomly blast inconsistent messages to their social networks.

Do you notice social networks filled with followers and fans that don't even fit with the company's brand? Shot-gun content marketing won't work for 2012. Forget social media updates about what you had for breakfast. 2012 calls for finely-honed, strategic content marketing messages.

Before you even create your content, keep these tips in mind:

1. Who is/are my target market(s)? WHO will resonate with my content? Research your markets and get inside your social media fans' and followers' heads: What do they like? dislike? their age, gender, education, hobbies, geographical location, etc.

2. What key messages do you want to send to target audiences? Brainstorm and develop 1-3 key cohesive messages that set your brand apart.

What do you want to tell your target audience about your brand?
What do you sell & why should they buy your product or use your service?
What sets you apart from other competitive brands on the market?

3. Devise strategic content marketing strategies for social media and internet marketing:

Long-form (blog posts, press releases and articles)
Short form (tweets, LinkedIn and Facebook updates, etc.)
Conversation sharing (commenting on blog posts and videos, and link sharing)

Remember that content marketing is all about building trust with your target markets. You want to engage them in real, authentic ways. Don't use social media as a platform to sell your products 24,7. In 2012, take this marketing and sales tip to heart: it's all about 95% valuable content and 5% sales pitch when it comes to your content marketing

Tis the Season For eBook Reader Shopping

2011-12-02T13:07:00.001-08:00

Kindle? Nook? iPad? CNET tackles the pros and cons of the latest and greatest e-book readers. Their article brings up some good points for prospective e-book reader shoppers - just in time for the holidays!

Reader vs. tablet: Do you want more than just reading?

Start by asking yourself what you're really looking for. Do you just want to read books? How about magazines and newspapers? What about browsing the Web? Want to add multimedia to the mix--music, audiobooks, or video? Are you a Netflix junkie? Do you need Flash support? E-mail and messaging? Gaming?

Best basic e-book reader: Amazon Kindle ($79, no touch screen), Amazon Kindle Touch ($99 to $189, with touch-screen), Barnes & Noble Nook Simple Touch ($99, touch-screen)

Best reading tablet for under $250: Amazon Kindle Fire , Barnes & Noble Nook Tablet

Best all-around full-featured reading tablets: Apple iPad 2 , Samsung Galaxy Tab 10.1

So many fun eReader and tablet choices...and only 23 days left until Christmas!!

Check out the full article for more eReader shopping comparisons!

Missed Out On Cyber Monday Sales? Implement Facebook Marketing for the Holidays

2011-11-28T09:32:00.001-08:00

Happy Cyber Monday! It's that time of year again. I did minimal Black Friday shopping, and spent my Friday giving my business locally.

As a Californian, I found this article interesting. This story shows how local Long Beach, Calif. businesses missed the boat by not utilizing social media to compete with national retailers. Ouch!

"According to a National Retail Federation and Shop.org eHoliday survey, while consumers obtain information about retailers’ sales and promotions from various channels, nearly three in 10 (29.2%) will check a company’s Facebook page for more information, and about two-thirds (65.1%) will read customer reviews on the company’s website."

These statistics above tell the social media story. If you are a local business who didn't take advantage of social media marketing on Cyber Monday, it's not too late to implement "buzz marketing" strategies to boost your holiday sales.

Check out these easy Facebook tips to ramp up your social media presence for the holiday season:

If you don't have a Facebook Business Page, then it's time to create one. Not every business is suitable for Facebook. But if you sell directly to consumers. then you definitely need a Facebook presence.
Grow your fans organically and strengthen relationships. 'Tis the season so don't slack off on your Facebook fans. If you ask "fans" to like your brand/company, give them something valuable in return - discounts, coupons, etc. Your Facebook Page needs to be a two-way communication street.
Do NOT use your Facebook Page to SELL products. Don't come across as a spammer. It goes back to building and developing genuine rapport with your fans.
Install Facebook "Like" buttons on your home page and product sales pages. This is an easy way to draw people back to your Fan Page, and interact with your customers and fans who like your products and services.
WHO are your target markets? No two customers on your Facebook Page are the same. What do they like? Dislike? What are their purchasing habits? Do they only buy products online based on price or convenience? Review and interact with their comments on your Facebook Page to dig for more information. Get inside the head of your targeted consumers, and figure out social media campaign strategies that will actually appeal to them.

What social media strategies have you implemented to boost your holiday sales? I'd love to know!

What Are The Biggest Mistakes Entrepreneurs Make?

2011-11-17T11:20:00.001-08:00

Thanks again to Mike from the Toilet Paper Entrepreneur for including me in the line-up this week. I tackled the question - what are the biggest mistakes entrepreneurs make?

My answer:

"Entrepreneurs Need To Take A Proactive Approach To Marketing

The biggest mistake entrepreneurs make is taking a reactive approach to their marketing. Entrepreneurs need to be constantly marketing and networking. They wait until they are in the red to make drastic changes to their marketing strategies. Entrepreneurs need to revise and update their marketing goals and objectives on a regular basis. Whether it's online or offline, proactive marketing is a must for entrepreneurs' success."

Mike featurs fantastic entrepeneurs on his blog. For more helpful entrepreneurial tips and hints, check out this week's blog post at the TP Entrepreneur.

Cyber Harassment Laws - When Social Media Bullying Goes Too Far

2011-11-07T12:34:00.000-08:00

I don't have any tolerance for bullies. My youngest sister dealt with bullies during junior high so bullying is a subject I don't take lightly. According to a study by UCLA psychologists, almost three in four teenagers say they were bullied online at least once during a 12-month period, and only one in 10 reported such cyber-bullying to parents or other adults. That's an alarming statistic.

Social media has opened up a new kind of cyber harassment - the social media bully. We have all experienced an online bully in one form or another.

And cyber harassment is AGAINST THE LAW. But what constitutes cyber harassment, cyber bullying and cyber stalking?

The National Conference of State Legislature breaks them down as follows:

"Cyberstalking. Cyberstalking is the use of the Internet, email or other electronic communications to stalk, and generally refers to a pattern of threatening or malicious behaviors. Cyberstalking may be considered the most dangerous of the three types of Internet harassment, based on a posing credible threat of harm. Sanctions range from misdemeanors to felonies.

Cyberharassment. Cyberharassment differs from cyberstalking in that it is generally defined as not involving a credible threat. Cyberharassment usually pertains to threatening or harassing email messages, instant messages, or to blog entries or websites dedicated solely to tormenting an individual. Some states approach cyberharrassment by including language addressing electronic communications in general harassment statutes, while others have created stand-alone cyberharassment statutes.

Cyberbullying. Cyberbullying and cyberharassment are sometimes used interchangeably, but for the purposes of this chart, cyberbullying is used for electronic harassment or bullying among minors within a school context. Recent cyberbullying legislation reflects a trend of makaing school districts the policy enforcers of such misconduct. As a result, statutes establish the infrastructure for schools to handle this issue by amending existing school anti-bullying policies to include cyberbullying or electronic harassment among school age children. The majority of these state laws establish sanctions for all forms of cyberbullying on school property, school busses and official school functions. However, some have also extended sanctions to include cyberbullying activities that originate off-campus, believing that activities off-campus can have a chilling and disruptive effect on children's learning environment. The sanctions for cyberbullying range from school/parent interventions to misdemeanors and felonies with detention, suspension, and expulsion in between. Some of these laws promote Internet safety education or curricula that covers cyberbullying."

It's one thing to block a person who rants and raves and acts immature on social media, but when they become scary and infringe upon your privacy (or your family's privacy), then it's time to take action and involve the law. As I mentioned in a previous blog post, one of my clients went through an online stalking situation and had to involve a lawyer.

Here are tips you can incorporate on your own if you are being cyberstalked. If you think that your cyberstalker suffers from mental health issues, I HIGHLY recommend not tackling this person on your own. Involve the proper authorities and seek legal counsel.

I like these tips from Quitstalkingme.com - how to track an online stalker:

Look for clues to repetitiveness, do they use the same email to register to different websites? Do they post under the exact same username/account? Do they have a style of writing?

Report them directly to the websites they are utilizing to harass and stalk you. Follow-up and make sure action is taking, whether through a first-time warning, closing of an account, or making sure their actions are logged, their IP is identified and tracked by the admins of the website.

For more resources and tips on cyber harassment, cyber bullying and internet stalkers, check out the following websites:

http://www.haltabuse.org/resources/laws/index.shtml

http://www.ncsl.org/default.aspx?tabid=13495

http://www.ncvc.org/ncvc/main.aspx?dbName=DocumentViewer&DocumentID=32458

http://www.cyberbullying.us/

http://www.nnedv.org/

Why A Positive Online Review Speaks Volumes

2011-10-27T11:04:00.001-07:00

I am phobic of the dentist due to bad experiences that involved accidentally biting a dentist's finger. I have a small mouth -- what can I say? For the record, I didn't bite his finger on purpose. He yelled at me and scolded me like a child (he was a JERK and rated a big zero when it came to his bedside manner). As a result, I experience major anxiety when it comes to dental work. Last month, I had a dental exam with a new female dentist and experienced, by far, THE BEST dental care I've experienced in my 39 years.

Before my exam, she and her dental assistant were "briefed" on my anxiety (and throw in my bad gag reflex). During the exam, she was gentle and explained everything she was doing. It had been awhile since I had a dental exam (and cleaning), so they spent extra time with me and would check in periodically and ask how I was feeling. They were terrific and congratulated me on getting through the exam, and told me I did a great job. I was beaming after my exam and breathed a HUGE sigh of relief.

It was the most "anxiety-free" experience I had with a dentist, so I took a few minutes to sit down and write the dentist and her staff a positive review on Yelp. Dental patients have many options out there, and I wanted to share exactly how this dentist put me at ease and wanted to send my thanks to her and the dental assistant who helped me. It's really easy to slam businesses and healthcare professionals, but often times people forget to write a "postive" online review and show their appreciation.

Yesterday I returned to my dentist for a filling, and she thanked me personally for the nice review on Yelp. She sounded surprised I would take the to write a review for their office. The dental assistant told me that my review was the talk of their staff meeting, and the office manager showed the staff my Yelp review. I also personally named the dental assistant who was very patient with me while shoving xray film inside my mouth (as I drooled all over her). That task alone earned her "five stars".

As a solopreneur, I'm responsible for my own healthcare so they earned even extra bonus points with me.They have a special program for patients who don't have dental insurance and I signed up for a very reasonable plan that covers my cleanings and gives me a discounted rate on their other dental services. I couldn't turn down that rate...and now I don't have to worry about my regular cleanings and can stay on top of my dental health.

I was happy that my review made a hard-working dental assistant's day ( a very underappreciated job), and that the dentist knew I appreciated the extra-special care she took with me. In our rushed, hurried world where healthcare professionals push people around like numbers, it was refreshing to experience a POSITIVE dental experience. It only took five minutes out of my day to show my appreciation for a job well done.

Positive online reviews speak volumes, and could really help out a business. Don't be afraid to write a positive review for your favorite doctor or local business - you could really make someone's day (or year, for that matter).

Are You Leaving Your Customers & Clients Confused? Tiffany Silverberg Shares the Scoop!

2011-10-21T11:35:00.001-07:00

Fellow copywriter Tiffany Silverberg shared a fantastic newsletter this week that tackled one of my favorite subjects: customer service. I've been on a rant lately about quality customer service, and Tiffany's newsletter really hit home for me.

I appreciate Tiffany letting me share her tips with my readers. Remember your clients aren't mind readers. Clear written and verbal communication are a MUST!

Are you "guilty" of treating your customers and clients in the following ways?

Do you set aside time each day to return client phone calls and emails? Or do you put it off until the end of the week?
Do you wait two weeks to get your client a quote when you promised to send it to them within a few days?

In this tenuous economy, it's imperative to give your customers and clients stellar customer service, especially when they bring you repeat business and referrals.

It only takes ONE negative comment about their customer service experience to mess up your reputation. And who can afford to lose clients (or money) right now?

My favorite tips from Tiffany's newsletter

"How to Catch Them Off Guard...
Do not tell them what you need. Lead them to believe you have all the materials you will need by refusing to send emails or make phone calls. Then just before the deadline, get in touch requesting the information.

How to Lose Them Forever...
Use up any free time they could possibly have with last minute requests and crushing deadlines. Ensure lots of back and forth because you never asked them what they are looking for in your product or service. Give them a final deliverable that you cannot be sure they will appreciate. "

About Tiffany Silverberg
Tiffany Silverberg is a freelance writer with over five years of experience in media and online writing. Tiffany uses her journalistic background to uncover unique angles and untold stories from her clients. She helps them present themselves and their products with freshness and excitement. Although her affair started far earlier, Tiffany formalized her love for words while studying linguistics at the University of California Berkeley. There, she gained critical research skills and trifling word trivia – an impassioned, invaluable combination for anyone who needs their story told.

Why Excitement May Hinder Your Book Marketing

2011-10-18T12:17:00.001-07:00

Whether you are a small business or a self-published author marketing your book, take a page from Naomi Dunford with IttyBiz. Inauthentic email marketing is a big pet peeve, and Naomi hits the internet marketing nail on the head in her latest newsletter.

Naomi has a great sense of humor and love this excerpt from today's newsletter.

"...And when she says "I'm so excited" because she can't think of anything OTHER people would be excited about, but feels obligated to say something anyway? We can tell. And honestly? We're all a little bit embarrassed for her.

Your homework for today!

Never tell anyone how excited you are about anything that has to do with yourself ever again. It's self-indulgent, self-centred, and makes you look like a moron.

Stop talking about how excited you are and go do something exciting."

It goes back to what my high school English pounded into my head: SHOW not tell.

PS -- thanks Naomi for the helpful tips...and for the belly laughs!

Why Book Videos Are Making A Splash Online - Interview With The Glossary's Jeremy Dunning

2011-10-07T10:41:00.001-07:00

This week I interviewed The Glossary's Jeremy Dunning, New Media Coordinator.

The Glossary is a Los Angeles-based company that designs and creates promotional book "video excerpts". Sending BIG THANKS to Jeremy for taking time out of his busy schedule to answer my questions. He shares and explains why book videos are the hottest promotion for authors right now.

The Glossary has graciously offered a 10% discount off their services to my blog readers so just contact Jeremy and mention you read his interview on my blog, and he can help you! Contact information: Jeremy Dunning, jeremy@theglossary.com

1. Please explain why video marketing is important to authors and why they should invest in video - especially for self-published authors who don't have an online presence and are starting from scratch?

Video is the most shared form of media on the internet and to understand its success, you need only look at how YouTube has become such a successful brand in just a few short years. People like to watch videos, and more importantly, they like to share them.

Not only is video an effective way to entice prospective readers, it’s also the most social-media-friendly form of marketing available. By using video, instead of just a text synopsis or blurb, you’re greatly increasing your chances that your book’s video will be shared with the people they know. In order to encourage readers to spread the word about your book, they need a form of media worth sharing.

Even starting from scratch, a great video can serve as the foundation of a successful web presence. It’s the hook, the thing that’s going to get people to look for you elsewhere and hopefully buy your book.

2. What are some of the innovative ways authors can use book videos as part of their internet marketing campaigns?

Your typical online distribution campaign is generally based around sharing the video on sites like YouTube, Twitter, Facebook, and hopefully catching the attention of lit-savvy blogs. But with each of these distribution channels, you’re competing not only with other book videos, but movie trailers, home videos, and funny cats.

In addition to sharing on traditional platforms, creating a unique home for your video is a great way to set yourself apart. By giving each video it’s own website and URL, it becomes a destination that is easily shared with friends, family, and prospective readers without having to share its space with other content competing for the viewer’s attention. From these “splash pages” readers can view and share your video as well as find links to where your book is sold online.

But whatever you do, our advice would be to get creative! Think outside the box of where your video can live on the web and how this can help turn viewers into buyers.

3. A lot of companies throw around the word "book trailers" but I noticed you don't use this terminology affiliated with the services your company offers.

We believe that one of the biggest problems with video book marketing is that it rarely celebrates what it’s actually selling--the written word. The Glossary was created largely due to our belief that the publishing industry suffers from a pretty serious identity crisis when it comes to marketing. Trailers are a fundamentally cinematic device. But books aren’t movies, so why are we marketing them as such?

Even when an author or publisher can spend the money on one of these expensive Hollywood-style trailers, they too often ring false. Why? Because they’re not selling you the experience of reading a book, they’re selling you the experience of seeing a movie version of that book.

We wanted to use video to promote books for what they are--books! To that end, we prefer to focus on the author’s own words to create what we call a “video excerpt” which is brought to life using interesting visuals and sound design.

This way, the author gets all the marketing benefits of using video, while still staying true to what they do best--the written word.

4. What advice would you give to authors who are just starting out with their internet marketing?

The internet is a wonderful tool for empowering the individual. With a little technical know-how and a lot of hard work, you can successfully publish your book without the help of a traditional publisher, marketing company, or agent. But just because you can, doesn’t mean you should.

If you don’t have a strong knowledge base in a particular area--be it social media or creating a video--seek out some help. You can have the next great American novel, but without proper marketing, nobody is ever going to hear about it. Handle the parts of the process you know and are passionate about and leave the parts you don’t know, or dislike doing, to a professional.

5. Do you think we'll see a bigger trend with bestselling authors and book videos in 2012 or is the trend already happening? Are the traditional publishers using book videos more as part of their promotions? Your thoughts?

You can definitely see it trending more and more towards video. Already, its hard to find a major Young Adult release that doesn’t have a video behind it. But the real question is, will the quality of the video content be able to stand up to the quality of the writing? So far, this hasn’t been the case, but we’re definitely optimistic for the future.

5 Email Marketing Traps Book Authors Should Avoid

2011-10-03T10:46:00.001-07:00

I know it's tough to market your book these days. With all the marketing tools out there for authors, it can get overwhelming.

This morning I received a query through my LinkedIn for an ebook. Since I market authors, I assumed it was an author inquiring about marketing assistance. After I opened the email, I noticed the author had included a "free copy" of his ebook and asked me to read his book and pass along to my friends and colleagues. I did not know this person and I didn't know anything about his work or his book (despite the fact that he has 600 plus connections on LinkedIn, that doesn't mean anything to me).

Spam is a HUGE pet peeve so it's important to understand what NOT do when you use email to market your book. This also applies to any product or service and not just books.

1. Do NOT solicit or sell your book to someone you don't know or has not subscribed to your email list. That's just common courtesy and you want to grow your email list and not lose subscribers.

2. Offer your email subscribers valuable content, articles, and free reports/downloads. How can you help people and offer assistance? Email marketing is not about pitching your book 24,7. It's about making real connections with people. Think of your sales funnel. Only about five to ten percent of website visitors will actually buy the first time they visit your website. You need to provide them with valuable information so they'll stay interested in you, as the author, and your book.

3. Do NOT give away your entire book away via email. Many people think this is an effective sales tactic and will generate more interest and will make the book go viral faster. If your book sales aren't a priority and you want to use the book to market your business (specifically non-fiction authors), then you can go that route but that's an entirely different marketing campaign altogether. However, if you are a fiction writer and book sales are your number one goal, provide only a sample chapter of your book. You want to generate interest with your sample chapter - just enough to entice the reader to want to buy your book. Why would someone want to purchase your book when they just read it for free?

4. Include videos in your email marketing campaigns. Viral video is hot for book authors. If you want to try a visual marketing tactic, create a book trailer video (stay tuned - I will be posting an interview soon about the importance of book videos). You can also take on the persona of your character in your video and talk about the book through the eyes of your character. You don't need to spend a lot of money either. Use your webcam or digital camera. The video only needs to be a few minutes long, and it also puts your face in front of your audience.

5. Be consistent with your newsletters. If you start an e-newsletter, make sure you send them out on a regular basis so you stay in touch with your subscribers. If you only send out emails every few months, then people won't take you as seriously and they will probably lose interest in your book. With the hundreds of thousands of book choices people have out there, it's very easy to lose people's attention. Your newsletter doesn't have to be long but be consistent - if you send out emails monthly then keep up with that schedule! Automate your newsletters through your CRM software, and implement an editorial calendar to help you stay on track.

If you are a newbie book marketer, take these tips into account before you blast out emails to your email subscribers. You don't want to see people opting-out left and right -- not a good sign!

Dawn's Light Movie Email Campaign Hits Big With Twilight Fans

2011-09-30T10:56:00.001-07:00

For Twilight fans, there is huge online buzz circulating around their next movie. This is an example of an innovative digital campaign centered around the next Twilight movie, Dawn's Light.

I love this campaign idea - VERY clever!

"The email was a "wedding invitation" for characters Isabella Marie Swan (Bella Swan) and Edward Anthony Masen Cullen, sent exclusively to Fandango's previous "Twilight" ticket buyers. Fandango says the unusual email promotion was to promote its advance ticket sales, timed to the fictional birthday of Bella Swan." (Source: www.mediapost.com)

If you are a fiction writer, implement similar marketing ideas. Take on the persona of your characters AND take it beyond email marketing campaigns.

Blog from the perspective of your characters. Get inside the head of your characters: is there a special message or information you could pass along in your character's 'voice'?
Hire an actor to do a voice-over or shoot a book trailer with your character(s) as the stars.
Use creativity and humor to your advantage - entertain and educate!

Even if you aren't a Twilight fan, you can take a few pages from their marketing campaigns - innovative and creative!

Good Customer Service Goes Beyond Your Company's Social Media

2011-09-26T12:01:00.001-07:00

When I experience bad customer service from companies, I try to learn from the experience and ask myself: how can I better serve MY clients? It is also a good reminder for me that I wouldn't be in business if it weren't for my loyal clients.

I find it disappointing that large corporations such as Toyota and Alaska Air have forgotten the basics of their customer service. Despite the fact that I shared my unpleasant experiences with their company on their social media, the buck stopped there. Alaska Air sent me a canned email response but it was a sad attempt to make up for the bad customer service I received. You would think they would bend over backwards to keep me as a customer since these companies have to be extra competitive these days. Few people are buying new cars in this economy, and people can choose Alaska's competition.

It's one thing to respond to customer complaints on social media, but companies need to take it one step further to ensure that their customers walk away satisfied and happy. My suggestion to these corporations such as Toyota and Alaska: take your customer service offline and return to the basics.

Have I heard from Toyota since I received their canned "we are sending your complaint to our upper management" response on their social media? No. Have I received a letter directly from Toyota apologizing for the fact the dealer almost ruined my car because they installed the wrong recall part in my car? No. Have I received an apology letter from the local dealer where this happened or was I offered a complimentary oil change from the dealer to make up for what happened? No. If I had received an apology letter or even an offer of a free oil change, I would have a lot more respect for Toyota's commitment to their customers.

Think about this stat and how an unhappy customer could negatively affect your business AND your bottom line:

According to the White House Office of Consumer Affairs in Washington, DC, a dissatisfied consumer will tell between 9 and 15 people about their experience. About 13% of dissatisfied customers tell more than 20 people.

In this tenuous economy, companies cannot afford to lose customers due to negative experiences. As much as I tout the benefits of social media and online reputation management, remember to connect with your customers BEYOND social media. Treat your customers like real human beings and not just a number floating around the cyber ethers! And pick up the phone once in awhile to connect directly with your customers and clients. It's nice to hear a real, live voice -- make sure your customers know that you care!

Name One Technology Gadget You Can't Live Without In Your Business

2011-09-20T09:12:00.001-07:00

Is it your iPhone? Your laptop? You iPad? Check out the Toilet Paper Entrepreneur (I weigh in - Tip #23). As much as I love technology, I sometimes just need to take a hiatus - "tune out" and turn off my Crackberry and laptop and get away from it all.

As much as my Blackberry and laptop makes life (and running my business) much EASIER, there are days when it's both a blessing and a curse. I've caught myself getting into that "texting while waiting in line at Starbucks" mode and I have to stop myself. Sometimes it's good to tuck away your phone, smile at another human being and just "smell the roses"!

What are your thoughts? What is the ONE gadget you can't live without in your business? How has technology made your business more efficient?

Thanks to Randy Mitchell For The Shout Out On The Inspirational Writer

2011-09-08T17:36:00.001-07:00

I had one of THOSE weeks...Murphy's Law moments and I think the Universe is testing me. But despite the glitches and bad customer service craziness (stay tuned for that blog update!), I received a nice surprise from inspirational writer and author, Randy Mitchell. I've helped Randy launch and market his first novel, Sons In The Clouds.

Randy shared one of my book marketing articles on his blog. Randy is a great example of a self-published author who has taken social media by storm. His ebook was nominated for the Global eBooks Award for Best Inspirational Fiction.

I encourage you to check out Randy's book which is available on Amazon, Kindle, iBooks and Sony.

Thanks so much for the shout out, Randy!

PS - What did you WISH you knew before you started your business? I was featured on Carol Roth's blog (tip #12). Great tips on there by other small business owners and entrepreneurs!

Death Threats Against Women Bloggers Must Be Stopped

2011-09-05T07:00:00.001-07:00

I thought Labor Day would be an appropriate day to share this post. Women have worked hard over the years to break down glass ceilings and make their mark on the business world. I thank the courageous suffragettes, women's rights' activists, and ALL women who have suffered and struggled so I can sit here today and freely express my opinions and viewpoints via the written word.

Domestic violence against women is a cause near and dear to my heart. I had the privilege of working a stint with the CA Partnership to End Domestic Violence and heard Robin Givens speak about her personal domestic violence nightmare when she was married to Mike Tyson.

I was infuriated when I r ead this blog post by Naomi Dunford , successful entrepreneur of IttyBiz. As a female entrepreneur and blogger, the power and strength behind her words really hit home with me. I'm a big fan of Naomi's blog and love her sassy energy. Her blogging style may not be everyone's cup of tea, but NO ONE has the right to threaten death against another human being based on what Naomi writes. Death threats equal hate crime, and should never be taken lightly. Whether you are man, woman, or child, NO one has the right to make you feel unsafe online and this is a form of "online terrorism". I definitely won't sit back and allow my voice (or my fellow female writers' voices) to be stifled.

I encourage you to take a stand today and spread this message along with me and Naomi. We will NOT tolerate violence against women - in any way, shape or form! As women (and men who love and support women), we must stand together and fight.

"What you can do:

Today, I’d like to ask you to do a few things for me.

First, please share this. You know how.

Second, do something amazing today – write, create, share – and do it as loud as you can.

WE know we can never be silenced. Now it’s time to show THEM.

They will not stop me. Don’t let them stop you."

As a writer, I allowed my voice to be stifled far too many years. I even had an ex-boyfriend who told me I would never make it as a writer (as a copywriter, I proved him wrong!)

I dedicate my blog post today to Naomi Dunford and ALL female bloggers, writers and creative kindred spirits. I also dedicate to women who have first-hand experienced violence against them, and who have triumphed. Don't EVER let anyone threaten, intimidate or scare you into NOT expressing and sharing who you truly are.

To the cowardly hate mongers: you will NEVER silence our collective female voice and we will not tolerate your violent threats against us.

Smartest Small Budget Marketing Tips

2011-08-31T14:05:00.001-07:00

Aloha! I am back on the grid after spending an amazing week in Paradise (aka Maui). My vacation was much-needed, and am feeling refreshed and relaxed.

While I was away, I was included again on The Toilet Paper Entrepreneur (Tip #105). Mike features smart marketing tips for businesses on a limited budget. I share why it's important to invest in a professional copywriter. I have seen first-hand what happens when people try to wing it with their web copy, and it is NOT a pretty sight.

Great marketing tips on Mike's blog! Hope you'll check it out, and I welcome you to add your personal marketing tips and feedback.

Aloha! I'm Maui Bound This Week!

2011-08-22T09:09:00.001-07:00

I am taking off for sun and fun and will be in Maui on a much-needed holiday this week.

In the meantime, check out my interview series with bestselling author Mark Yoshimoto Nemcoff - he is the first author to publish a book about Osama Bin Laden and his books have topped Amazon's Bestsellers' Lists!

Aloha - I'll see you in a week!