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	<title>Zephyr Marketing</title>
	
	<link>http://zephyrmarketing.net</link>
	<description>Helping local businesses succeed online</description>
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		<title>Should you publish content in multiple formats?</title>
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		<pubDate>Fri, 13 Nov 2009 23:00:46 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://zephyrmarketing.net/?p=268</guid>
		<description><![CDATA[What determines how many formats you should use to publish content in?
Some say the content your create for social media marketing should be published or re-purposed widely, through multiple formats or mediums. Just the other day Mike Volpe of HubSpot gave a webinar on &#8220;How to Manage Your Brand in Social Media.&#8221; And the concept [...]]]></description>
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		<title>The transformational nature of social media marketing</title>
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		<comments>http://zephyrmarketing.net/2009/11/12/the-transformational-nature-of-social-media-marketing/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 23:52:21 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Key Concepts]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://zephyrmarketing.net/?p=212</guid>
		<description><![CDATA[This is the first in a series on key concepts for social media for business marketing. The transformational nature of social media marketing looks at how marketing has changed due to advancement in technologies and tools. More than a popular trend, social media has enabled a significant shift in power and influence away from large organizations with [...]]]></description>
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		<title>How to Setup a Facebook Fan Page</title>
		<link>http://feedproxy.google.com/~r/Zephyrmarketingnet/~3/QKItZHlkgck/</link>
		<comments>http://zephyrmarketing.net/2009/11/06/how-to-setup-a-facebook-fan-page/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 19:24:01 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Setup Guides]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[business page]]></category>
		<category><![CDATA[fan page]]></category>
		<category><![CDATA[setup guide]]></category>

		<guid isPermaLink="false">http://zephyrmarketing.net/?p=172</guid>
		<description><![CDATA[A couple days ago I posted an article with a free PDF guide on Planning to Setup a Facebook Fan Page. You might want to check that out first.
This post is about how to go about creating your Fan, or Business Page on Facebook once you&#8217;ve got an idea about your strategy for doing so, [...]]]></description>
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