Zeta Interactive Agency Blog

Bloggers abuzz about Paris

dplatow — Fri, 10 Jul 2009 22:05:48 +0000

No, not that Paris! In a star-studded memorial that featured tributes and performances from the likes of Kobe Bryant, Stevie Wonder and Usher to name few- the world could not stop talking about a 30 second speech from an 11-year old. However, this was not just any 11 year old; this was an adolescent child [...]

Facebook Friends With Grandma Yet? Just a Matter of Time

dplatow — Fri, 10 Jul 2009 17:13:11 +0000

Synopsis: Older people are joining Facebook en masse As Facebook continues to grow in registered users by the day, it has become clear that a major driving force behind this growth is due registration by users above the age of 35. According to iStrategy Labs, From January 4th to July 4th, approximately 13 [...]

Is U.S. Business Close To Losing Its Cookies?

Michael McVeigh — Wed, 08 Jul 2009 22:04:24 +0000

Rumors and noises have abounded for years, but like a mid-summer cacophony of cicadas, the decibel on legislation of online advertising is ratcheting higher. And the voices are not making music to the ears of ROI marketers. As BusinessWeek reported last Thursday, pending legislation may threaten to turn the lights out on targeted [...]

The Road to Relevance

Scott Krauss — Tue, 30 Jun 2009 14:05:05 +0000

The words: disorganized, fragmented and silo’d all come to mind when I think about some of the corporate marketing strategies I have seen for some of the world’s largest corporations. For quite some time now organizations have been riding the gravy train, complete with biscuit wheels. Status quo was good enough because there was no [...]

Note to online agency staff: Diversify or Die

Hugo Guzman — Tue, 23 Jun 2009 13:43:49 +0000

Last week, MediaPost had an interesting piece on how the “It’s not my job” mentality of many agency search specialists is causing wide-ranging client dissatisfaction. They backed up their assertion with some fairly meaty survey data, which helped drive home the point with empirical evidence from the client pool. I would argue that both in-house and [...]

Zeta Films Presents: “Google opens up the paid search flood gates”

Hugo Guzman — Mon, 18 May 2009 13:44:44 +0000

Make no mistake about it. Google is a for-profit corporation. And as such, they can and will make decisions that improve their bottom line even if those same decisions potentially mean a decrease in the end-user’s experience (not to mention outrage on the part of big brands). A good example is Google’s decision to allow non-brand [...]

The socialization of email marketing

Hugo Guzman — Thu, 14 May 2009 13:45:39 +0000

When the Forrester Wave report on email marketing rolls out later this summer, don’t be surprised when you see it bursting at the seams with social media insights and benchmarks. From tools to facilitate social sharing, to built-in social media monitoring, to social network preference database entries, to strategic consulting on how to leverage email [...]

News Flash: All media is social media

Hugo Guzman — Tue, 12 May 2009 13:50:51 +0000

As I read through Forrester’s recent Wave Report on listening platforms and think through some of the innovative conversations we’ve been having with clients and colleagues, a simple thought has begun to manifest itself. All media is social media. Social networks, blogs, twitter, etc…are social media (obviously) Analytics is social media (especially in terms of listening to conversations [...]

The key to successful agency deliverables? Putting the shoe on the other foot

Hugo Guzman — Thu, 07 May 2009 13:24:52 +0000

Working for an agency isn’t easy. You’ve got to balance multiple clients, multiple deliverables, and in some cases, multiple lines of service. In addition, sales and administrative duties also get in the way of actual work. This tends to be the case regardless of the particular marketing channel in scope (media buying, paid search, email, [...]

Zeta Films Presents “Offline Media Skid Row”

Hugo Guzman — Wed, 06 May 2009 13:57:53 +0000

Oh how the mighty have fallen (and will continue to fall) as online marketing becomes the only kind of marketing…