Is your organisation just crying out for a Social Media campaign?

If you can already see the great potential that Social Media could have within your organisation, then it may be the case that you want to encourage a change in your workplace or approach a member of senior management to tell them about of the benefits of social media.

The only problem is it can often be a struggle to convince managers who are stuck in their ways and are so used the traditional ways things have always worked.

If you want to influence a manager to consider how Social Media can help to build on your organisation, here are a few steps you can take to persuade them to give it a try:-

The first thing you can do before you decide to approach any member of senior management is to get the support of other board members or colleagues who influence the managers. Those people who help to make the decisions with managers can be your allies so explain to them what you can gain through social media and the positive change it can generate.

Another great way to strengthen your team is to encourage younger members of your organisation to get involved. Managers will always see younger people as more in tune with technology so gaining the support of them will also help to give a fresh and exciting feel to your idea.

Once you have the support you need to showcase your idea, you need to start thinking about how you can convince your manager to get involved.

The best way to get a quick reaction is to show how other competing peer organisations are using Social Media with their advertising campaigns. This will provoke a reaction that you can work on, assure you manager that Social Media is the way forward and that you don’t want to be left behind.

The next thing you can do to back up your whole approach is to promote any content or low key form of advertising for your campaign using your own social media account and start to grow your own following online.

You can use the progress you have made online as a case study to present and it can work as evidence and set an example of the sort of success you can achieve.

In due course, you can become much more sophisticated and show the value of social media through 4 key Social Media Metrics.

You should keep in mind that as with anything, all of these things will take time and people are often set in their ways so try to take this into consideration. But don’t let your Social Media stall.

Be patient and make sure you have enough research to present – remember preparation is key.

Social media really can do great things for your organisation. With these few points you can strengthen your approach and approach your managers with confidence.

As you probably already know, social media tools are becoming increasingly widespread and pretty much everyone is using them.

When most people go online, they might check their Facebook account, watch a few videos and maybe even have a look at some new websites.

This poses the question, how much time are we really spending on social media websites?

More importantly, how much of that time is actually well spent?

Studies show that in the U.S. 75% of households are using social networking sites and 55% of users have at least one or more social networking profile.

This is a staggering amount of people and it shows that social media is definitely making an impact on the internet and how people are spending their time online.

Users in the U.S. spend 22% of their online time on social networking sites.

Clearly, social media and social networking websites is where people are, so as a business you should be using this to your advantage and targeting these websites.

You need to find out what form of social media works best for you, whether it be Twitter, Facebook or YouTube or maybe it’s even all three of them.

The key question is this:-

What’s the best social media to capture your audience and what can represent you and your services in the most appropriate way?

ZiiRii can help you find the best social media platform to market your company and show you what strategy will most effectively captivate your audience.

Over time you can then build strong relationships with prospective customers and create a voice for your company.

By now we can all see the vast benefits that social media can have on a business and the way it can boost your public image.

At the same time however, problems do occur on certain social media platforms. So for any company whether big or small, you need to put in place guidelines to insure that if worst comes to worst, you know how to handle it.

As with anything, the best cure is as always prevention.

For any company with a social media account you need to put in place guidelines for employees to make sure that everything is being run not only efficiently but securely.

If your employees are working on your campaign, they should be made aware of your objectives, and projected benefits for your audience.

One of the main issues employees face is limited knowledge of legal terms and how they apply to the content you’re posting. These include phrases such as defamation, endorsement, intellectual property, and wrongful disclosure of information.

There are always going to be certain implications with content you post, but the main thing you need to make sure is that the information you post isn’t plagiaristic and is true to the best of your knowledge.

You need to also make sure that you’re not offensive in any way to your audience by defamation of character or slander.

From a business point of view, you will always want to remain in a positive light so this needs to be reflected in all the content you publish.

Your aim should be to add value to your chosen community without misleading in any way.

Transparency is the best way to achieve this and an honest and genuine approach will rule out any attempts from people to tarnish you or your business.

In a worst case scenario, bad news can travel fast and over the internet, things can get out of control very quickly. The best way to solve this problem is for your employees to monitor your progress on a regular basis making sure you’re always on the right track.

Your time invested obviously needs to be managed.

When a negative comment or input does occur, respond to it quickly and professionally, making sure that your team uses the right type of dialogue to address the situation.

These points should help prevent any social media crisis. But you always need to be aware of what is happening around you because social media is always changing.

Any social media campaign is a learning process and you should remember to benchmark your progress so as to keep tabs on what is going on. You can’t always predict what’s coming round the corner, but you can definitely prepare for it.

Is your organisation just crying out for a Social media campaign? If you can see the great potential that Social Media could have within your organisation then it may be the case that you want to encourage a change in your workplace or approach a member of senior management to tell them about of the benefits of social media .The only problem is it can often be a struggle to convince managers who are stuck in their ways and are so used the traditional ways things have always worked.

If you want to influence a manager to consider how Social Media can help to build on your organisation here are a few steps you can take to persuade them to give it a try.

The first thing you can do before you decide to approach any member of senior management is to get the support of other board members or colleagues who influence the managers. Those people who help to make the decisions with managers can be your allies so explain to them what you can gain through social media and the positive change it can generate.

Another great strengthen your team is to encourage younger members of your organisation to get involved, manager will always see younger people as more in tune with technology so gaining the support of them will also help to give a fresh and exciting feel to your idea.

Once you have the support you need to showcase your idea you need to start thinking about how you can convince your manager to get involved. The best way to get a quick reaction is to show how other competing peer organisations are using Social Media with their advertising campaign. This will provoke a reaction that you can work on, assure you manager that Social Media is the way forward and that you don’t want to be left behind.

The next thing you can do to back up your whole approach is to any content or low key form of advertising for your campaign using your own social media account and start to grow your own following online. You can use the progress you have made online as a case study to present and it can work as evidence and set an example of the sort of success you can achieve.

You should keep in mind that as with anything all of these things will take time and people are often set in their ways so try to take this into consideration. Be patient and make sure you have enough research to present, remember preparation is key.

Social media really can do great thing for your organisation. With these few points you can hopefully strengthen your approach and it will give you the confidence to be able to approach your managers with zeal.

Picture courtesy of Daniel*1977