Zingers - Zimmerman's Zingers ®

Selling is an educational process - Voting is A Buying Process

noreply@blogger.com (Wes Zimmerman) — Wed, 09 Jul 2008 04:45:00 +0000

Voting Is A Buying Process - Every Buying Decision Has Five Steps

Voting Is A Buying Process

Every Buying Decision Has Five Steps

This is not about politics; it is about the way we all buy anything.

Every four years the people of America participate in a very important buying decision; the election of the next President. The candidates have been participating in what is called an election campaign. It should properly be called a sales campaign because they have been selling the product they know best; themselves, their ideas for the future of America. They are competing sales people; we are the buying committee, in the corporation called America. This is a big ticket sale, and a big ticket buying decision.

Selling is an educational process and during the primary selling effort, you and I were prospects listening to a variety of sales pitches. Each of us on the buying committee has the power to say no or yes and we gradually did that with our attitude, answers to pollster's questions and election results. We, the members of the buying committee have essentially narrowed the decision to two salespeople and their product.

Technology: A Door Or A Window?

noreply@blogger.com (Wes Zimmerman) — Sat, 28 Jun 2008 00:43:00 +0000

Technology: A Door Or A Window?

In business or personal relationships, two things have been key to success for at least 9,000 years. Stop and write down what you think they are, then continue reading and when you are finished, see if you were correct.

Sears, the retail giant, was known for the helpfulness and service of its salespeople. They were ever present to answer questions, give advice on wearability or to find an item in the storeroom if the shelf or rack was empty. When Sears bought point of sales computer technology, the cost was offset, by replacing salespeople on the floor, with strategically located checkout locations. The customers had to search . . .

Read the June, 2008 Zinger to see if you were correct on the two keys to success and the results of the Technology decision at Sears, once the retail giant of the world.

Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription.

In Transition: Interviewing With The Hiring Person

noreply@blogger.com (Wes Zimmerman) — Tue, 10 Jun 2008 04:59:00 +0000

In Transition: Interviewing With The Hiring Person

In Transition: Interviewing With The Hiring Person

The Hiring Person Is Key

Yes, the hiring person is key to your getting the job you want. This is the person that will actually decide you should be hired and which position/job you will fill. You may interview with several people in succession, they may be part of a hiring committee, which is not unusual in well run companies or there is more than one position open without your knowing it. In that case each of the people you talk with, may be a hiring person. In either of these situations you should treat each person you talk with as though they were a hiring person.

Getting To The Correct Person

noreply@blogger.com (Wes Zimmerman) — Tue, 20 May 2008 20:14:00 +0000

In Transition Part Five - Getting To The Correct Person

In Transition Part Five - Getting To The Correct Person

Where we've been, where we're going

In the four preceding In Transition discussions, we have decided on the five accomplishments we are proudest of in our life as a whole, we have discovered what makes us happy on a daily basis, and from these efforts have decided what kind of work we want to do during the next five to seven years. We followed this with research on the companies/employers we would like to work with and researched them carefully to learn their management's goals and ensure we know how we can help them reach those goals. In all of this we have been in buying mode; now we must switch to the selling mode, the professional selling process.

The Product Is What You Will Do For Them

noreply@blogger.com (Wes Zimmerman) — Thu, 01 May 2008 02:51:00 +0000

In Transition Part Four You're selling

In Transition Part Four You're selling

The Product Is What You Will Do For Them

Remember this from the part one of this, In Transition series?

Know what you want to do

Choose the company you want to work for

The income you want from it

Sell the employer

On buying what you will do for them.

If you don't remember this, go back and read that blog again and do what it discusses, because to find the work and place of work that will be fun and satisfying, you must know what you want to do, what you will do it with and what will make you happy. Having done those two important tasks, we asked you in part two of this series, to pick several, at least three, companies/businesses that could, have, or create the position you really want.

In Transition, is both buying and selling

The Job Or Work You Want!

noreply@blogger.com (Wes Zimmerman) — Wed, 23 Apr 2008 01:16:00 +0000

In Transition, Step Three; Pick Your Target

The Job Or Work You Want!

When picking your target, remember that you are selecting a place, a team. you will enjoy and take pride in being a member of. If you can't be proud of the company and the team you work with, you will fail to make a positive difference there. You will be unhappy when you leave for work in the morning, unhappy when you come home, and your family, friends, will feel the unhappiness.

In Transition, Step Three; Pick Your Target

Pricing - Are Your Prices High Enough?

noreply@blogger.com (Wes Zimmerman) — Tue, 15 Apr 2008 21:13:00 +0000

Pricing

Are Your Prices High Enough?

One of the most difficult decisions for anyone, in business, is pricing the product being sold. Remember, you are in business when you perform a service for a fee, sell products in a store, a catalog, on the Internet, or from a stand on a street corner. This subject has come to mind from two happenings in the last week.

This the opening paragraph in the latest Zinger. It was sent to subscribers a few days ago and has earned this comment from a reader in Idaho.

"This is one of the best yet. It just makes sense."

Subscribe now and you will receive it as the first of two free issues, before your paid subscription begins.

Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription.

Part Two of the Transitions Series

noreply@blogger.com (Wes Zimmerman) — Sat, 05 Apr 2008 16:25:00 +0000

In Transition Part 2

Make a list of all the skills you have developed.

Make a list of all the different kinds of experience you have had; the source of this is probably in front of your mind now that you have been looking at achievements you are proud of.

Get a small notebook, the size that you can carry in your shirt pocket or a side pocket of your purse. When you get up tomorrow morning write the day and time on top of the first page and thereafter, all day long till you go to bed, whenever something makes you happy, write it in that notebook.

More Here: In Transition Part 2

Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription.

New Blog Post - My Client Is Going To Fail

noreply@blogger.com (Wes Zimmerman) — Mon, 25 Feb 2008 05:43:00 +0000

"My Client Is Going To Fail"

Monday and Tuesday evenings are networking nights for me. I meet some wonderful people doing this, and occasionally find myself in the right place at the right time to help someone.

Read the rest here:

My Client Is Going To Fail

A Tree Grows From The Bottom Up

noreply@blogger.com (Wes Zimmerman) — Mon, 25 Feb 2008 05:11:00 +0000

Teaser for Zinger 8 # 0208

A Tree Grows From The Bottom Up And ...

My sister and I think that Mother planted almost 1000 trees in her years on the farm; certainly she changed a barren place in Minnesota, into a beautiful one, with wind breaks and shaded pastures. The seedlings had to be watered weekly to keep them alive in their first two or three years, during the droughts. As Sis and I watered them with the hose and buckets, Mother kept us working with words I have never forgotten.

"A tree grows from the bottom up and ... "

Trees and business success have more in common than you might think. This Zinger tells you the rest of Mother’s sentence and how it can move your career, your business, your life, from OK, to roaring success; and keep it roaring.

Best of all, doing it will not cost you a dime.

Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription.

Buy "A Tree Grows" here or subscribe for two months free.

What Has Made You Successful? - New Blog Post

noreply@blogger.com (Wes Zimmerman) — Fri, 15 Feb 2008 21:17:00 +0000

In my book I list The Four Eternal Laws Of Sales Success. The first is:

People buy from people they like and trust.

What will your answer be when we meet for the first time and I ask you what has made you successful?

Read it here: What Has Made You Successful?

Integrity Quotes

noreply@blogger.com (Wes Zimmerman) — Wed, 13 Feb 2008 17:00:00 +0000

Integrity Quotes

Integrity without knowledge is weak and useless, and knowledge without integrity is dangerous and dreadful.

- Dr. Samuel Johnson (1709-1784)

Famous Quotes - Difference Quotes

noreply@blogger.com (Wes Zimmerman) — Wed, 13 Feb 2008 16:58:00 +0000

Difference Quotes

In theory, there is no difference between theory and practice. But in practice, there is.
- Yogi Berra

He has unusual integrity for a politician

noreply@blogger.com (Wes Zimmerman) — Mon, 11 Feb 2008 03:11:00 +0000

New Blog Post at the Wes Zimmerman Blog:

I was in a small city for the first time recently, listening to but not watching the local TV news and commentary. I had tuned my mind to alert me if something important was said while I did something else. Then I heard, "he has unusual integrity for a politician" and instantly went to view the screen. This being an election year, I wanted to know which candidate, for President, they were talking about.

Read the rest here:

He has unusual integrity for a politician

New Blog article: We Get The Respect We Earn

noreply@blogger.com (Wes Zimmerman) — Sat, 02 Feb 2008 02:35:00 +0000

We Get The Respect We Earn

Perception Quotes

noreply@blogger.com (Wes Zimmerman) — Thu, 31 Jan 2008 16:37:00 +0000

Perception Quotes

To perceive means to immobilize ... we seize, in the act of perception, something which outruns perception itself.
- Henri Bergson (1859–1941), French philosopher. Matter and Memory, ch. 4, sct. 4 (1896, trans. 1911).

Perception Quotes

Famous Quotes - Perception Quotes

If the doors of perception were cleansed everything would appear to man as it is,infinite.
- William Blake (1757–1827), British poet, painter, engraver. The Marriage of Heaven and Hell, plate 14, "A Memorable Fancy," (c. 1793),

Difference Quotes

Zingers - January 2008 Zinger - "Renewal? Which Policy? On What?"

noreply@blogger.com (Wes Zimmerman) — Wed, 30 Jan 2008 23:12:00 +0000

"Renewal? Which Policy? On What?"

Zingers - January 2008 Zingers Teaser

I was in stocking feet in the tiny lobby/show room of a custom Boot maker. The owner had built me a pair of boots many months ago, now I was waiting for new heel lifts. A lady entered the store, glanced at me and called out loudly, "Peter King, are you in?" After a moment, she loudly repeated this. Peter, the owner, appeared.

Without offering to shake hands, or any other greeting, she said,

"How"s business? Are you busy? I hate to barge in, but your insurance is up for renewal."

"Renewal? Which policy? On what?"

This Zinger, like all Zinger's carries a powerful message to you, if you are running your own business, a large company, a sales and marketing team or working hard to make a personal sales quota and the income goal that you want.

Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription.

A Book Sale In My Girl Friend's Kitchen

noreply@blogger.com (Wes Zimmerman) — Mon, 28 Jan 2008 22:49:00 +0000

Selling Where Ever You Are

A Book Sale In My Girl Friend's Kitchen

Latest Blog Article - Kiwanis

noreply@blogger.com (Wes Zimmerman) — Tue, 22 Jan 2008 05:54:00 +0000

Kiwanis - Changing Communities One Child At A Time

I and over 220 other people, of both genders and many colors, attended a Kiwanis convention this past weekend. We came from Arizona, California, New Mexico, and Arizona, to Sierra Vista, on the Arizona border with Mexico.

Read more here: Kiwanis

New Blog Post - Don't Believe Everything You Read

noreply@blogger.com (Wes Zimmerman) — Tue, 15 Jan 2008 00:54:00 +0000

Don't Believe Everything You Read

New Blog Post - Consistent & Honest

noreply@blogger.com (Wes Zimmerman) — Mon, 07 Jan 2008 01:20:00 +0000

Consistent & Honest - These two are all that matter

Zingers - December 2007 Zinger

noreply@blogger.com (Wes Zimmerman) — Fri, 04 Jan 2008 20:34:00 +0000

Zingers # 1207

"You'd have thought he was buying the company."

"He is."

Part two of "The Perfect Job. . . Ended Too Soon"

Last month's Zinger did not address my friend's question, what did I do wrong? Instead it addressed what the employer, the CEO, did not realize about himself, which ultimately caused him to fire my friend.

In this Zinger we learn what my friend did not realize he was actually doing when he accepted the job, and what he could have done if he had.

Wes Zimmerman

Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription.

New Blog Post - We Know When He Died

noreply@blogger.com (Wes Zimmerman) — Sat, 29 Dec 2007 23:41:00 +0000

We Know When He Died

Employees Customers Shareholders

noreply@blogger.com (Wes Zimmerman) — Sat, 22 Dec 2007 05:38:00 +0000

A new Blog post is up at my Wes Zimmerman blog

Employees 1st, Customers 2nd, Shareholders Last

Last evening I had a wonderful experience. I met a man who is filled with enthusiasm for life, learning and helping others. We talked for about thirty minutes and he never mentioned money, either as a commodity, goal or measure of success.

Read the rest here:
Employees 1st, Customers 2nd, Shareholders Last

Famous Quotes - Attitude Quotes

noreply@blogger.com (Wes Zimmerman) — Thu, 13 Dec 2007 16:49:00 +0000

Famous Quotes - Attitude Quotes

If you are distressed by anything external, the pain is not due to the thing itself but to your own estimate of it; and this you have the power to revoke at any moment.

- Marcus Aurelius