The advanced machine-learning algorithms of the solution analyze the performance of different delivery options across the relevant geographic area and the retailer’s delivery points to allocate delivery orders based on customized criteria and the approach set by each retailer. Through dynamic order allocation, retailers can reduce their costs for courier services by up to 25%, while delivery performance increases by up to 15%.

Our partnership with Innoship

Recently, we are happy to have developed, together with Innoship, a module for the Magento 2 e-commerce platform. The launch of the module allows online stores that are using Magento 2 an easy integration with the Innoship platform and rapid adoption of the company’s services. The development of innovative solutions for the e-commerce industry is a priority for our team of Magento 2 specialists.

The launch of the Magento 2 module for Innoship specifically addresses an essential part of an online store’s services and delivery process, while the integration of services takes place quickly and with immediate results. We are glad that by collaborating with Innoship, a local start-up with accelerated development and an extraordinary adoption rate on the market, we have the opportunity to once again promote Romanian expertise and technology internationally.

“Through the new Innoship module for the Magento 2 e-commerce platform, developed in partnership with Zitec, we are responding to the growing demand from retail companies for immediate benefits, both in terms of increasing customer satisfaction and optimizing transportation costs for couriers. The experience in complex e-commerce projects, such as Magento 2, but also in other similar solutions, has been a decisive factor for us in choosing Zitec as a strategic partner, both for the local and international market “, said Andrei Paul, CTO, and co-founder of Innoship.

When it comes to eCommerce, we’re your go-to team!

Starting with October 2019, Zitec has become an Adobe Solution Bronze Partner (Magento). We have been developing e-commerce projects using Magento since 2012, and during this time our team specialists have obtained several certifications such as Magento 2 Certified Professional Developer and Magento 2 Certified Associate Developer.

Zitec has over 17 years of experience in developing solutions dedicated to online stores for customers around the world, having successfully delivered more than 650 projects in over 20 countries on 4 continents. Customers who have benefited from Magento solutions include Porsche Romania, eMag, Flanco, iELM, Vector Watch, Altex, Urban Monkey, Prices for you, Tech-Con, Love Crafts, or Zonia.

Enabling our customers to transform their business through custom-made technology solutions is what we’re the best at. Reach out to us to discuss your specific business needs and let’s design a business transformation project together!

One such example is the self-service intelligent locker system developed by Sameday, easybox,  a novelty on the Romanian market, regarded as one of the most modern delivery systems available.

When Sameday reached out to us for this project, they were seeking an easily extensible solution, which would allow the rapid development of new features, that could easily keep up with the dynamics of their business. 

After having worked together on previous projects, our partner knew they could rely on us for this project, and we delivered on our promise: a locker management app with custom functionalities that better suited their needs.

Current developments and technologies

Once we took Sameday’s challenge, the LockerApp team was set up, handling the software-related aspects of the locker management app, such as:

• integrations: multiple POS devices and locker types, QR Scanners, door controllers;
• features: remote management of the locker platform, such as restart, shutdown, power on, update application and services, disable or activate locker doors.

We also implemented the return parcel feature which allows clients to return their products in easybox, and we are working on a new feature to consolidate the parcels in fewer boxes, in order to make things easier for our clients when they have more than one parcel in the lockers. 

For these developments, we are using the following technologies: .NET UWP (Universal Windows Platform), .NET Core, multiple 3rd party integrations (PC management, routers management, POS communication, lockers controllers),  self-contained Web Services, Azure DevOPS pipelines, Azure Storage, CDN.

Results and future plans

Currently, the solutions developed by us are available in numerous locations across Romania, a number that is continuously growing. The cities with the most easybox locations are, as follows: Bucharest, with 185 units, Timisoara, with 43, Iasi with 34, Constanta with 32 and Cluj-Napoca, with 46 pick-up points. At the moment, there are a total of 690 easybox lockers across the country.

In Bucharest, almost 40% of the Sameday deliveries are done through the easybox system, an eco-friendlier, and more time-convenient alternative compared to door-to-door delivery.

As for what concerns future plans, Sameday aims to reach 1,000 easybox locations by the end of the year, and our software solution will provide a seamless experience to customers, couriers, and administrators alike, regardless of the size of the network. 

If you’re interested in collaborating with us for software development services or digital marketing projects, drop us a line. We’ll come back with a tailor-made solution, created specifically for your business needs.

NOD’s collaboration with Zitec started in 2011 with the development of a B2B solution dedicated to partners, in order to ensure a more efficient collaboration and to streamline the company’s internal work processes. The B2B platform allows for a digital shopping environment and enables the company to respect its business response time of 24 hours delivery from ordering. 

The reason why NOD decided to invest in such a solution lies in its core business, built around its partner network. By extending its solution portfolio, NOD’s long-term goal consisted in consolidating its market position as a top player in regional electro-IT distribution.

Technologies and features

For NOD partners, the eCommerce platform developed by Zitec means easy access to product prices and stock availability, as well as the possibility to place orders and track their evolution. It also allows them to check invoices and payment progress. Plus, the platform’s main functionalities are also available through an API (Application Programming Interface) that can be easily integrated by partners.

Developed in PHP, the platform uses a series of Microsoft technologies: Windows Server, IIS (as a web server), and SQL server (for the database). Plus, the app is cloud-ready and interconnects with the NOD ERP.

Impact on NOD’s business

Representing one of the most stable online order placement platforms in the Romanian electro-IT distribution market, NOD’s Webshop is constantly developing on the feedback and needs of NOD partners.

Five years after adopting their custom B2B eCommerce platform, NOD registered a EUR 2 million growth in net profit. Now, more than 6,000 users place over 12,000 orders and look up 4,000 unique product codes every month using NOD Webshop. 

Are you ready to take your B2B business to the next level?

As the needs and behaviors of buyers are changing, so is the B2B environment. eCommerce is anticipated to account for 17% of all B2B sales by 2023, reaching $1.8 trillion, according to “Forrester Analytics: B2B eCommerce Forecast, 2018 To 2023 (US)”. 

If you would like to see how a custom-made digital transformation process could benefit your company, reach out to us and let’s have a discussion about your specific business needs. Then, we can work on the plan that’s most advantageous to you.

Flanco is one of Romania’s largest retailers, with a turnover of 250M € registered in 2019. Established in 1994, Flanco is considered a pioneer in many ways, as it introduced the concept of a larger-sized electro-IT shop to Romania and was one of the first to start the Black Friday phenomenon here. In 2018, on Black Friday, Romanians spent EUR 250 million just on online shopping.

So how did Flanco manage to continue ranking as one of the top players in IT&C, 26 years after entering the market? In such a volatile field, we believe that innovation is key to both thriving and surviving.

Zitec’s contribution to Flanco’s digital transformation strategy

Digital transformation is a continuous process and our partnership with Flanco has spanned over six years, throughout which we’ve had the opportunity to collaborate throughout several successful projects.

Our first major accomplishment is the optimization of the product management platform and website. For this, we improved the checkout process, made integrations for the eMAG Marketplace and NOD, generated an electronic billing system, handled the management of re-sealed products, RMAs (Return Merchandise Authorizations), cache optimization, and Flanco card.

After all these changes, Flanco registered a significant increase in orders. Plus, selling re-sealed products became a feature available also online, and not just in physical stores.

These good results lead to Flanco’s decision to improve operational efficiency in the context of the biggest shopping event in Romania, Black Friday. Due to high traffic estimations for this event and for the purpose of avoiding downtime in order to register more sales, Flanco decided to move the infrastructure of their website to the cloud.

For this purpose, we developed an open-source web platform for Flanco, by using Microsoft Azure cloud technologies, capable of supporting high data traffic. The hosted platform is a PHP app that perfectly integrates with other open-source technologies that Flanco uses on a regular basis for the infrastructure of the website hosted on local servers. Thus, during an event, website traffic is easily directed to its cloud-based version.

Furthermore, our collaboration with Flanco also involved the development of options subsequent to the initial launch of the app, such as: real-time stock reporting, automatic QA testing and continuous performance checks.

The results were soon to follow. Using a Microsoft Azure infrastructure lead to a cost reduction of 80%, compared to its traditional version. Moreover, Flanco became one of the few market players to have zero downtime during Black Friday, which translated into a successful campaign that registered 30% over the initial estimations through the dedicated Black Friday app.

Would you like to see how a custom-made digital transformation process could benefit your company? Reach out to us and let’s have a discussion about your specific business needs. Then, we can work on the plan that’s most advantageous to you.

This has been a story of digital transformation in IT&C retail. Stay tuned for more case studies. More information about all the industries and services we provide digital transformation for can be found here.

Six years later, I am happy to say that these exact same things still unite us, even in times of social distancing. Going 100% remote managed to get us even closer.

How the current situation changed things

Since the coronavirus situation came up, we switched to online interviews and remote work, maintaining our people-first approach in recruiting and onboarding activities. In these 6 months we never stopped recruiting, so more than 20 colleagues joined us during this period. And we are still searching for new ones. We are always excited to meet new people, who apart from technical knowledge, have energy and passion. 

Recruiting during the pandemic can be challenging, but with an Agile approach, the switch was pretty easy for us. 

Our key learnings from remote recruitment:

> a more flexible mindset towards fully remote colleagues. The whole situation made us rethink some parts of our recruitment and onboarding processes. Now we have colleagues that aren’t from Bucharest or Brasov (the cities where we have offices in), but from Cluj, for instance. 

> find alternative solutions to substitute for our physical presence during the entire recruitment process. Since we couldn’t hold interviews at our offices, we invited the candidates to a 360-degree virtual tour of our headquarters.

> focus even more on the importance of feedback from candidates and colleagues, so as to better understand what we can improve and what we are doing well regarding the fully remote processes, because communication is now even more important than before.

Also, I can add that remote recruitment has its perks. The candidates are sometimes more comfortable from their homes, as the conversations can be more meaningful and more fun in some cases. 

From the top of my mind, I remember a couple interviews that stuck with me: when a candidate opened his camera he was upside down for a few minutes, before he figured out how to switch it (it was a very funny and unintended icebreaker) and of course a lot of times, the pets made an appearance and stayed during the interview (probably to support their “parents”).

How the new normal was adopted throughout Zitec

We already had a work-from-home policy implemented in the company, so we were used to this style of work. We knew that, from an activity point of view, everything would be ok. So, we managed to move online seamlessly, while putting safety first.

However, I believe that nobody thought the situation would take as much time as it has. That is why we talked to every single one of our colleagues and assured them that we are in this together and constantly offered our support. We also have two certified coaches in our team and they can offer their assistance anytime necessary. 

Moreover, we have weekly online meetings, where we give each other work updates and also enjoy more casual conversations; we also hold virtual parties, and, in June, we celebrated Zitec’s 17th anniversary online with a ZiBand charity concert. Our online performance platform, Mirro, has also been a great way to keep in touch with one another, celebrate our achievements and handle administrative tasks remotely, in a fun and easy way.

It is indeed difficult to be apart, we all miss each other, and all the fun activities we used to organize together, such as boardgame evenings, monthly outings, or events with the Zitec Running Squad & Zitec Sailing Crew. 

However, we know that during these times our health is more important and we are trying to make the best of this situation. In times like these, we believe that it’s very important to have colleagues that are there for each other.

If you are searching for a job, and want to be part of the whole Zitec experience, you can find out more about our openings. We are looking forward to having an online interview and why not, even meeting your pet friends!

Photo courtesy of Maria Iliuță

The iELM story began on a much smaller scale, since the company started as a small, family-owned business in Sweden. Later on, the owners decided to move back to Romania and set the foundation for a small factory in the small town of Găești. Currently, the factory employs over 150 people from that area and those neighboring it. 

Our collaboration with iELM has spanned over more than three years now and, in many ways, we can relate with their background, because the Zitec business was also born out of passion, and continues to be driven by it. We worked with iELM on many projects and our good work recommended us in taking things to the next level – that of a full-fledged digital transformation process. 

The winning combination: digital marketing and software development

Currently, iELM is in continuous expansion and has online stores throughout Europe, in countries as Germany, France, the UK, the Netherlands, Denmark, Austria, Spain, Finland, Estonia, The Czech Republic, and Poland, but also in the United States of America. 

However, each new eCommerce launch in a different country came with a new set of challenges: understanding the various types of users and their needs, the local particularities, and the online purchase behaviors. This is where Zitec stepped in, through digital marketing and software development efforts, that helped turn iELM’s plans into reality. 

With a vast experience in eCommerce, our specialists prepared the website for its international launch and enabled its growth through the implementation of delivery features, payment processors, translations, configurations, process automation, as well as marketing tools. We are also working on the extensive process of updating the e-shop to Magento 2.

The Magento 2 migration began with a detailed analysis. First of all, we took into consideration the functionalities targeted by the client and the results from our UX research, which gave us insights into how we could improve the customer journey. Then, we moved on to the next stages: planning, implementation, and continuous improvement efforts, as well as testing. Since the e-shop is available in numerous countries, we had to have a bulletproof plan for data migration, Magento 1 to Magento 2 switch, and the verification of all integrations, to name only a few of the most important aspects.

We’ve placed so much emphasis on this Magento 2 update because it comes with numerous benefits that could aid any eCommerce business in their development, such as: improved website performance, better admin interface, simplified checkout process, and mobile optimization, among others. These are all highly relevant aspects for companies considering international growth, and Magento is an area we are experts in, since we are the only Romanian company certified as an Adobe Solutions Bronze Partner. 

On the other hand, the digital marketing efforts also had a strong impact on iELM’s business growth. The Zitec digital marketing team of experts began with a detailed analysis of consumer behavior in different countries. The next steps consisted in testing various scenarios, analyzing the market potential, and identifying the channels with the best possible results. Based on this information, our digital marketing specialists permanently monitor and optimize the campaigns and visual elements, to be able to identify and capitalize on the factors that influence the purchase decision.

The impact of digital transformation on the fashion retail business

One year into all these changes, the situation changed significantly for iELM. In 2019, the company registered a 500% boost in monthly sales, reaching EUR 1 million on a monthly basis. All this after their investment in promotional efforts grew by only 20%. 

Would you like to see how a custom-made digital transformation process could benefit your company? Reach out to us and let’s have a discussion about your specific business needs. Then, we can work on the plan that’s most advantageous to you.

This has been a story of digital transformation in fashion retail. Stay tuned for more case studies, in other industries, such as electronics and IT distribution. More information about all the industries we provide digital transformation services for is available here.

Of course, this was a team effort and we all had to learn how to adapt, and I intend to share with you some of the tricks and tips we apply in the compay in order to make the best of the situation.

When I first heard about Zitec, besides the fact that they were using one of the technologies I was working with, I had heard many great things about the team as well. This was one of the reasons why I decided to join the team.

Like many other companies, even before the corona virus issue became a real problem, we decided that it was safer for all of us to start working from home. It was for sure the wise thing to do, and even now, after the initial lockdown, we are still working from home, to be on the safe side of things.

For me, working from home all the time didn’t work in the past and it wasn’t something I wished for, but now I am grateful that our domain gives us this possibility, and that we can do this easily.

Online onboarding process – This was an aspect that neither I nor my colleagues from human resources were used to. 

The onboarding process usually takes place during the first weeks in the company and was much easier at the office: handing out materials, presenting the office and the colleagues, checking the new colleagues during this period, making sure that they have all they need, and so on.

Now, during the COVID-19 pandemic, everything had to be done online. It was a team effort and both us, new employees, as well as our colleagues from HR , learned how to do it with every step we’ve made. I’ve asked one of my colleagues to tell me which was the most difficult thing to do in order to make newcomers feel welcome and like they’re part of the team, and she said that:

“The most difficult part was keeping in touch with everyone. At the office, we saw each other every day and had our coffee breaks, while in an informal space we could catch up and align everything with everyone. Of course, now we can communicate online, but it’s very hard to sense the other person’s feelings and fears at bay. HR is the first contact you get in the company, and trust is built with every interaction,” acknowledged Andra Gavrilă, HR specialist at Zitec.

She added that the most important part of their job is the feedback they receive from us, and my advice would be to give and ask for feedback every time you feel the need. This is widely encouraged here at Zitec because it helps everyone grow and make things work as expected. Our internal performance management tool, Mirro, makes giving and receiving feedback very easy – literally, in just a few clicks, we can say what we liked about working with one another and what we would improve, and this is all done privately.

Tips and tricks from a new employee

As a new employee, I was afraid to join a new team remotely. What was going to happen, and how I would integrate into the team were the two main things that I was afraid of. Happily, all my colleagues are super nice, the integration process was very smooth, and I did not feel like an outsider, even for one minute.

From the experience I’ve gained in the last months, together with the input from other colleagues who have recently joined the Zitec team, I’ve decided to share some of our tips and tricks in order to help you adapt in a new team, a team that you might meet only online.

Join social events – From time to time, at Zitec, we organize different online team games and meetings, not especially related to work, but more focused on socializing. If your company does or aims to do the same, I would recommend you to join them. This is a way to discover your colleagues in a more relaxed context, and you might find that you have more things in common with them than you think. 

Don’t be afraid to ask for help (or anything) – Ask for help from other people, and ask for clarifications and things that you might need. In the last few months, I have learned that people are willing to help, and if you don’t get the right person at first, I’m sure they might help guide you in the right direction.

Use your webcam during meetings – For some people, interaction is very important. For that, as a minimal effort for the times we live in now, I recommend using your webcam during meetings. This makes things easier, because you can see people’s reactions in real-time, even though they are miles apart, and seeing a friendly face, in my opinion, is always a good idea.

Take online team coffee breaks – From time to time, in my team, we take online coffee breaks, separate from our regular meetings, in order to see what’s new with us, how we are feeling and we share small things that are important to us: getting a new home, learning to play a new instrument, recommending a book, and so on. This is the detail that made me feel more connected to my team, even though I’m talking about people I’ve only met online.

Use socializing apps – Socializing apps are a great way of discovering your colleagues and interacting with them. At Zitec, we use Workplace, a more professional version of Facebook, through which we communicate various announcements, but also just post funny things. I’ve also told you about Mirro, a performance management platform that’s very fun and easy to use, through which we give feedback, thanks to colleagues (we call them “kudos” there), set goals, ask for time off, etc.

Make an effort – Even though at Zitec I’ve found nice people that did their best to make me feel integrated and appreciated, I think the last advice that I would give you in order to adapt as part of a new remote team, is to make an effort. 

People are different individuals with different mindsets (fortunately) and no one can give you a recipe for success, but the best way to create a great remote team is to have a collaborative environment, where people feel the desire to share their knowledge, their feelings, and their experiences in order to grow a great relationship. 

Make an effort to give others time to get to know you and give yourself time to get to know them. Everyone deserves a chance, and you might find not only great colleagues but also great friends.

In conclusion, if you were thinking about joining a team remotely, but you had some worries, I hope that I’ve managed to make them go away because in some situations working from home is the best solution, and at Zitec you won’t feel like an outsider, for sure.

So if you are looking for a job, here is our current list of vacancies. Our colleagues from HR always look forward to discovering new applicants!

Starting July 2020, we’re proud to have become Google Cloud Premier Partner, the top-level for partners who have demonstrated high levels of capability and performance in driving business impact with Google Cloud.

For the past 2 years, we’ve developed a strong partnership program with Google Cloud as part of our cloud strategy, and complementing our partnership programs with Microsoft, Amazon Web Services, Adobe/Magento, the cloud e-commerce platform VTEX, and UiPath.

Focusing on supporting business objectives with cloud services, facilitating access to the latest technologies, and specializing our team in areas such as Cloud Architecture, Data Engineering, and Network Engineering to provide the best services on the market, we empower our customers with every ambitious project and business we move forward to the cloud.

A big “thank you!” to all of our customers, and a special one to the ones having recently rolled out their projects on Google Cloud solutions, enabling us to prove our technical agility with Google Cloud.

Among them Adore Me, the American digital-first company, producer, and online retailer for women clothing, Vivre, the largest online shop for furniture, textiles, and decorations in Central and Eastern Europe, Instant Factoring, the first Romanian online factoring fintech, and Strini, the Danish retailer with over 40 years of experience in importing and selling top brands tires and rims.

“Having become a Google Cloud Premier Partner is a recognition of our team’s experience in employing cloud solutions. Back in 2007, we were one of the first companies in Romania to implement cloud solutions for our clients, offering innovative services, and enabling new business opportunities. We are proud to have 20 Google Cloud certified specialists in our team, whose international experience, gained through our work with clients from 20 different countries, brought them an extra edge of relevant know-how, rare on the Romanian market.” says Alexandru Lapusan, CEO and co-founder Zitec.

What’s next?
As a Google Cloud Premier Partner, we will continue our mission to shape and employ technology so it inspires and empowers people and organizations to achieve their utmost potential, with even more fire-power to give you:

• High-quality consulting services and implementation of Google Cloud solutions to our customers
• First-access to the latest Google technologies
• More resources for proof of concepts, customer workshops, and training sessions
• Faster connection to technology and market trends
• On-demand access to Google Cloud specialists and up-to-date information resources

Whether you want to migrate your existing applications to the cloud, develop new ones, or implement cloud solutions into your existing infrastructure, contact us to support your transition towards a cloud-first future!

Throughout time, we have tried to find ways to boost our campaign performance and optimize implementation time for our clients. In our experience, using both the browser and desktop versions of Google Ads, we have found out that the Google Ads Editor can be a powerful tool that can save you a lot of time.

We will go ahead and share with you the 5 ways in which we are using Google Ads Editor to increase our productivity, but before that we will go a little bit back to the basics and talk about: 

What is Google Ads Editor

Think of Google Ads Editor as an offline (or desktop) version of the “regular” Google Ads, that you can access through your web browser. It has similar features as the browser version but it comes with a great advantage, more precisely, the power to download all the campaigns on your PC and make changes offline.

Where do you get Google Ads Editor

If you want to download the Google Ads Editor, you can do so by accessing this link. This tool is free and  it allows you to access any account to which you already have access in the browser version.

What is Google Ads Editor used for

When it comes to use cases it’s more of a situation where you can be limited by your particular situation and creativity, rather than functionality. 

As mentioned before, Google Ads Editor is a very powerful tool and it offers all the features of the browser version. You can create campaigns in the editor as you can in the browser version but, as we’ve said before, we have tried to find the best uses for the editor, uses where it can be used to improve your implementation time, as well as campaign performance.

Without any further ado, here are the 5 ways you can get the most out of Google Ads Editor:

I. Cross-Account Campaign Migration

This might seem a little bit odd, after all, why would I want to import campaigns from one account to another? 

Well.. there are multiple scenarios where this feature might save you time, and here are 2 examples:

1. Say you want to expand your online shop to another country. You already have set the account architecture (campaigns, ad groups, keywords, ads) for the country you are already selling in and you want to use the same architecture (or template) for the new country. 
2. You have multiple accounts, for example a regular Google Ads account and a Google Ad Grants account. You see that some campaigns perform very well in the Ad Grants account and you want to move them in the regular account in order to be able to raise the bids (Grants Account has a set limit of $2 per click, which can drastically limit your visibility on the targeted keywords).

This is a perfect opportunity to use the Google Ads Editor, below you will find the steps you have to take in order to move campaigns from one account to another. Just to make it clear, you are not limited to importing only campaigns, but you can import keywords, ads and more as well. 

Steps to import campaigns into other accounts

   1. Open the required accounts

After opening Google Ads Editor on your computer, select “Account” -> “Open” or simply use the keyboard shortcut “Ctrl + O”.

Select the account that contains the campaign you want to import and the account you want to import the campaigns to and click “Open accounts”. You can open more than 2 accounts if you want, depending on the specific use case.

   2. Select and copy the required campaigns

After opening the required accounts, they will be shown in the upper left side of the screen. 

Select the account from which you want to import the campaigns from. Make sure that “Campaigns” is selected from the “MANAGE” tab.

Select the particular campaigns that you want to import. You can do this by clicking on individual campaigns while the Ctrl key is pressed or you can make a bulk selection by clicking on one campaign from the list while keeping the Shift key pressed and selecting another campaign. The latter will select all the campaigns between the first selected campaign and the last.

In order to perform the copy action, you can right-click on the selected campaigns and select Copy, or you can simply “Ctrl + click”.

Bonus tip: Always remember to get recent changes when you start working in any account. It’s a good practice to do it when you open an account, it will become a habit, just press “Get recent changes” -> “More Data” and wait for the system to bring all the data. Alternatively, you can use the shortcut “Ctrl + Shift + T”, it will save you a lot of trouble.

   3. Import the selected campaigns

After you have successfully selected the campaigns, you will need to navigate to the account in which you want to import the campaigns to. In order to do this select the other account under “All accounts”. Once more, make sure that “Campaigns” is selected from the “MANAGE” tab.

In order to perform the action of importing the campaigns, simply hover over the campaign screen and right-click on“Paste” or use “Ctrl + V”.

A pop-up message will appear, just click “Yes”. 

If you followed the steps correctly you will have your campaigns imported in the new account. Congrats! 

Just make sure you make the required changes (targeting, ad copies, campaign structure, etc.).

 II. Ad Copies Bulk Edit

This feature might come in handy when you decide to create and test new ad copies or when the client asks for ad copies changes. 

Changing ad copies in the browser version can be an excruciating experience when you have a slow internet connection or when the Google server cannot simply keep up with all the throughput.

In order to bulk edit your copies you will need to select them and then make the required adjustments. 

Rather than showing you how to update the individual ad elements (titles, descriptions, display URLs), which is pretty simple. I am going to show you how to find particular parts of the ad copies and update / modify them.

Let’s say that there has been a change in the category sale price from 30% off to 35% off. That is great for customers but how are you going to accomplish this?

For once you can go into the browser version, select the required ads, click “Edit” and from the drop-down menu select “Change Ads”.

You will be greeted with a screen, which will prompt you to select the campaign type and the action you want to accomplish. Note that if you have multiple campaign types, you will have to do the same action for every campaign type that you have. Pretty complicated, eh? 

Well that’s not all… unfortunately…

The last step is to input the following: the text you want the system to identify, the exact location of the text (headline, description, etc.) and the replacement text. For our example, those are: 30% in Headline 2, replace with 35%.

This is so complicated, there must be an easier solution, and fortunately, there is Google Ads Editor (I know, not really a shocker in an article about the Editor, but hey… an introduction is an introduction, right? ). 

Let’s get right to it how save time editing ad copies in Google Ad editor:

The process:

   1. Open the desired account and select the campaigns / ad groups that contain the ads you want to update.

   2. From the MANAGE tab select the proper ad type

Tip: You can simply enter the desired type in the search bar, it can save you time opening all the drop-down menus.

   3. Select all the ads you want to modify

Tip: If you want to select all the ads at one you can simply use “CTRL + A”.

   4. Select the replace text tool under the filter bar

   5. Change the desired text

A pop-up screen will appear with a similar configuration as the one in the browser version. Here you will have to input the text which you want to modify and the text which you want to be used as replacement.

Click “Replace” and you are done. 

Although there are 5 steps laid out above, the process is very smooth and fast. One you get used to it, it’s like a second nature. 

Oh… and one more thing, have I forgotten to mention that the change is instant? Once you click “replace”, you won’t have to wait for the change to be saved and the interface to load again. It’s just saved.

III. Final URL Mass Update

In a similar case with the one presented above, let’s say that the technical team informs you that the URL structure on the website has changed.

This is a critical situation especially when it’s unannounced. First of all, you should consider pausing all the campaigns (this is absolutely necessary if there are no redirects in place to the new URLs). 

Secondly, you should update the final URLs of the ads as fast as possible to assure a downtime as small as possible. 

You could go on the classical route to the browser version but when dealing with big accounts that’s not really a solution in a situation like the one described above. You might want to consider the editor. 

The process is pretty straightforward; you should follow the steps 1-3 described at the previous section, in order to select the required ads. 

After the ad selection, you should find the “Final URL” field on the right side of the screen. Here you will be able to input the new URL for the selected ads.

IV. Bulk location targeting

Adding location targeting for the majority of the campaigns can be a breeze, as you have to input just a general area (country, region or city). There is no need for advanced tools like the editor here, all can be accomplished in the browser version.

But what do you do when you have to advertise for a large retailer with multiple locations and nation-wide coverage? 

This situation gets tricky, so we recommend adding multiple individual locations (cities and regions) and radius targeting, in order to unlock the power of location bid adjustments. This will give you the ability to go the extra mile in improving the performance of your campaigns. 

Let’s say that you have already added the required location targeting to a particular campaign in order to see if you can improve its performance by adjusting the bid modifiers. After a week, you conclude that the experiment is successful and you want to apply the same targeting to more campaigns. But how? 

First of all, you can simply go into the other campaign setting and manually input all the targeting criteria that you want, but this is very time consuming, especially for wide geographical areas and multiple store locations. What you might want to consider is simply copy-pasting the targeting using Google Ads Editor.

In order to achieve this goal, you should:

   1. Select the desired campaign

I won’t add any further images for this now, if you’ve followed the previous suggestions, you are already a master of selection in Google Ads Editor!

   2. Select “Locations” from the MANAGE tab.

   3. Select and copy all the desired locations

   4. Navigate to the campaign in which you want to add the location targets and paste those

Now you have successfully added the new targeting locations to the desired campaign. Don’t forget to post those updates or else they won’t go live.

V. Offline Work Environment

This section speaks by itself. The Editors practically store an offline version of your account structure. You might, in some situations, benefit from having the ability to work on your campaigns when you have no internet connection.

I know, we live in a connected world, and the idea of no internet connection is, fortunately, on the verge of extinction. But there are still situations and places where you cannot connect to the internet, like airlines or regions where there is no internet coverage. 

In those situations, the Google Ads Editor can be a key tool in your inventory. It will allow you to make all the changes you want while having a connection, those changes will be stored on your device and when you regain the connection to the internet, you can simply post all the changes you’ve made. 

Final Thoughts

Google Ads Editor is a versatile and powerful tool that helps you save time and increase performance. There are many more use cases unexplored in this article but this is a condensed version of our knowledge and best use cases that we found for it.

Hopefully, you will make great use of it and it will help you improve your productivity and performance!

We, at Zitec, are offering a wide array of digital services for our clients, ranging from the initial audit to strategy creation, tracking architecture implementation, Pay Per Click advertising (Google, Facebook, Instagram, Bing, LinkedIn, you name it), Search Engine Optimization, Search Engine Optimization, social media management, data analysis & reporting. 

We are a team of 14 digital natives specialized in different areas of digital marketing and together have years of experience offering quality services to our clients. You can find out more about our services and clients following this link.

Also, if you are interested in getting in touch with us, we can set up an online or offline meeting, you can find our contact information here.

Pegasus Legal Capital is an intricate mix between a financial and a law firm, displaying traits from each of these types of companies. We thought right from the get-go that this project would be a premiere and a true challenge for us, in many ways. To this day, and as you will see in the following lines, this collaboration has brought us countless learning opportunities, so let us begin by telling you…

…how a state-of-the-art legal funding platform is born

Sometimes, clients come to us knowing exactly what they want and how they want it. Other times, we know we have to get creative and get our innovative wheels rolling, and ask a lot of questions to find exactly what our clients need. In both cases, we know that the best outcome can be reached only by working together – and that is how the Pegasus project was born: they came to us with a problem, and we came up with a solution. To us, software is a never-ending story of becoming better and better.

The first thing we did was to meet up and discuss the issues encountered by the Pegasus team during their day-to-day business activity and how our software development and business process automation expertise could contribute to digitally transforming the business, resulting in lower operating costs and more streamlined and automated processes. Together, we decided that the initial focus should be on the lead capturing and management process, as the business was seeing a substantial influx of new leads and using the existing, rudimentary tooling (a generic CRM) was no longer a viable option to handle them.  

The initial module of the new, custom-built platform (known as Orion) automated the lead intake activities, contract generation, and signing (via digital signatures). A reporting and decision making layer was also added on top of the automation to help managers see the state of the business in real-time and swiftly act on the information.

Good software, better business

Measuring the benefits provided by the solution delivered by Zitec to Pegasus Legal Capital goes hand in hand with the good results registered by the company in this period of time. The most significant impact brought by our solution lies in the massive amount of time saved by employees, who will no longer have to manually fill in, check and correlate data about potential or existing leads, but will get to use that time for activities that provide a better opportunity for personal and company growth. Time is money, after all.

The tangible benefits didn’t take too long to surface:

• All lead capturing and management data were centralized in a single software application (down from 4 tools)
• Contract generation time was reduced by over 30 times to less than 30 seconds
• The digital signing of contracts increased from less than 10% of all contracts to over 50%. Each contract signed digitally has a turn-around time of several hours vs several days for paper-based contracts.
• By building Orion on top of Microsoft Azure, Pegasus was able to comply with its new, strict security policies and have a highly available and scalable foundation.

“We chose Zitec as our partners right from the get-go, because they were able to understand and translate our business needs into practical and engaging software. Although this was their first interaction with a legal funding company, they realized that this is a very competitive business and that time is our most important asset. The software that the team developed for us gave us exactly that – more time, more efficiency, more agility in the end. Now that our resources have more time and the daily grind is significantly reduced, we can shift our people to higher value-added projects”, said Alexander Khanas, Principal at Pegasus Legal Capital. 

Where do we go from here?

Traditional software projects have a relatively limited lifetime (usually less than 1-2 years). But at Zitec, we believe in the constant adaptation and improvement of our software, because as a company develops, so must the software they use. This usually results in 5+ year partnerships with most of our customers.

So where will the Pegasus collaboration move from here? Let’s pass the mic on to Lucian Daia, project sponsor, technical consultant and Zitec CTO: “Our focus for the project’s first stage was to build a solid technical foundation that can act as a catalyst for the transition of Pegasus from a financial services company using technology as an add-on to existing processes to a company that is built around technology, a true FinTech. The lead management and funding module was a good starting point and we can already see some promising results after having it online for a couple of months. Meanwhile, we have started working on the next piece of the digital transformation puzzle – the servicing module. ”

At Zitec, we’re all about digital transformation. We get better at it everyday, and we started 17 years ago. So if you’re looking to make your everyday processes easier, just drop us a line here. Even if you may not even have a solution in mind, don’t worry, that’s why we’re here. We’ll find a tailor-made solution that will work wonders for your business too.