tag:typepad.com,2003:weblog-1313184 2008-11-05T13:21:45-08:00 Commentary about Industrial Marketing & Public Relations TypePad tag:typepad.com,2003:post-58086548 2008-11-05T13:21:45-08:00 2008-11-05T13:21:45-08:00

Okay, I'm going to use an example from the presidential campaign to demonstrate the difference between great third party endorsement and standard testimonial. Put aside your party preferences for a moment to understand how PR has the power to persuade....<img src="http://feeds.feedburner.com/~r/ZmarketScoop/~4/04c2Osk_vZo" height="1" width="1"/>

Lisa Zocco http://zmarketscoop.typepad.com/my_weblog/2008/11/successful-thir.html tag:typepad.com,2003:post-56341189 2008-09-30T11:56:38-07:00 2008-09-30T11:56:38-07:00

I won't get into the politics of what is going on in our economy right now, but I will offer some hope that manufacturers can survive in a recession economy—even survive through a depression. Because my niche market is the...<img src="http://feeds.feedburner.com/~r/ZmarketScoop/~4/zQcX17iISI8" height="1" width="1"/>

Lisa Zocco http://zmarketscoop.typepad.com/my_weblog/2008/09/manufacturing-3.html tag:typepad.com,2003:post-56341015 2008-09-30T11:53:38-07:00 2008-09-30T11:53:38-07:00

I won't get into the politics of what is going on in our economy right now, but I will offer some hope that manufacturers can survive in a recession economy—even survive through a depression. Because my niche market is the...<img src="http://feeds.feedburner.com/~r/ZmarketScoop/~4/DAdr_a84_FA" height="1" width="1"/>

Lisa Zocco http://zmarketscoop.typepad.com/my_weblog/2008/09/manufacturing-1.html tag:typepad.com,2003:post-56340991 2008-09-30T11:53:06-07:00 2008-09-30T11:53:06-07:00

I won't get into the politics of what is going on in our economy right now, but I will offer some hope that manufacturers can survive in a recession economy—even survive through a depression. Because my niche market is the...<img src="http://feeds.feedburner.com/~r/ZmarketScoop/~4/9f2WuIZZujA" height="1" width="1"/>

Lisa Zocco http://zmarketscoop.typepad.com/my_weblog/2008/09/manufacturing-i.html tag:typepad.com,2003:post-55425198 2008-09-10T12:34:46-07:00 2008-09-10T12:34:46-07:00

Long tail keywords are three and four word phrases that are very specific to what you are selling. The closer a prospect is to purchasing the more specific their search will get. Optimizing on long tail keywords allows you to...<img src="http://feeds.feedburner.com/~r/ZmarketScoop/~4/ujtdQU_cVgo" height="1" width="1"/>

Lisa Zocco http://zmarketscoop.typepad.com/my_weblog/2008/09/why-are-long-ta.html tag:typepad.com,2003:post-54444742 2008-08-19T23:24:35-07:00 2008-08-19T23:24:35-07:00

Being an expert at media placement, and thus media relations, I'm always surprised when I see or hear of other PR com panies touting their "relationships" in the publishing world. I guess it's a good sales tactic when talking to...<img src="http://feeds.feedburner.com/~r/ZmarketScoop/~4/2S1gLz9aeoA" height="1" width="1"/>

Lisa Zocco http://zmarketscoop.typepad.com/my_weblog/2008/08/media-placement.html tag:typepad.com,2003:post-47171786 2008-03-17T18:05:26-07:00 2008-03-17T18:05:26-07:00

<img src="http://feeds.feedburner.com/~r/ZmarketScoop/~4/3ZB4-M3x6iQ" height="1" width="1"/>

Lisa Zocco http://zmarketscoop.typepad.com/my_weblog/2008/03/news.html tag:typepad.com,2003:post-45846500 2008-02-19T13:33:00-08:00 2008-02-19T13:33:00-08:00

I just discovered a great tool for monitoring organic page rank and wanted to share it. This tool will save me, and you if you monitor page rank, countless hours of searching the three of the top four search engines....<img src="http://feeds.feedburner.com/~r/ZmarketScoop/~4/clWYeK16E50" height="1" width="1"/>

Lisa Zocco http://zmarketscoop.typepad.com/my_weblog/2008/02/cool-seo-tool.html tag:typepad.com,2003:post-44053390 2008-01-12T08:38:55-08:00 2008-01-12T08:38:55-08:00

For business, that certainly is the question….. I started this blog as somewhat of test. I had clients that would ask me about the benefits of blogs, and I do offer blog writing as one of my services, but beyond...<img src="http://feeds.feedburner.com/~r/ZmarketScoop/~4/vfsJRc01BCw" height="1" width="1"/>

Lisa Zocco http://zmarketscoop.typepad.com/my_weblog/2008/01/to-blog-or-not.html tag:typepad.com,2003:post-41585876 2007-11-15T00:26:59-08:00 2007-11-15T00:26:59-08:00

After deciding on which markets you want to target with your PR campaign, choosing a story format that will fit the largest amount of publications is the trick to a successful PR campaign. But, before you can decide on a...<img src="http://feeds.feedburner.com/~r/ZmarketScoop/~4/a80uyx0Q9m0" height="1" width="1"/>

Lisa Zocco http://zmarketscoop.typepad.com/my_weblog/2007/11/choosing-a-stor.html