Zoomedia, Inc. : Blogs

What is Retina Display and why does it matter?

Tue, 14 May 2013 18:42:00 +0000

The Zoomedia team works with our clients to develop responsive websites that accommodate varying tablet and phone displays and use Retina Display optimization for the website images. In our post, The Shift to Mobile is Happening! we talked about the importance of mobile optimized websites. In this post, we will discuss why the images on your website should be coded for Retina Display, what Retina Display is and how it works. Read More

Milken Global Conference - video coverage

Tue, 30 Apr 2013 16:36:00 +0000

The Milken Global Conference is underway this week in Los Angeles with global leaders addressing issues in education, energy, finance, government, health, human capital, industry, media and philanthropy.

Most of the panels are available through video so if you cannot be there in person enjoy the following selection from the health and finance tracks.

TEDMED 2013

Sun, 21 Apr 2013 12:21:00 +0000

Last week @TEDMED2013 the delegates and speakers included doctors who rallied for change, patients who created new worlds of experience, new companies innovating devices and systems and above all helped us all to build real connections with real people who are passionate about redefining health and care.

Deliver a Successful Investor Presentation

Mon, 25 Mar 2013 17:47:00 +0000

Does your investor presentation clearly articulate your passion, commitment and value in 20 minutes or less? The development and delivery of a presentation plays a critical part in getting the attention you want and deserve. Every company has a different story to tell, but most of the time the presentations are in the same format, in the same room, and to the same people. Our team has had the privilege of watching and developing biotech company presentations for over 15 years. Here is a checklist for you.

Raising Capital in Today's Business Environment

Thu, 07 Mar 2013 16:40:00 +0000

How do you increase awareness among stakeholders, analysts and potential investors as you prepare for your IPO? How do you know if your message is reaching the right target audience? Do stakeholders, analysts and potential investors understand your value and technology? These are questions facing many biotech companies that are hoping to raise significant investment funds through an IPO.

For most companies in the life science sector raising capital in today's market is no easy task. The sector is crowded, competitive and aggressive. Building a compelling narrative around the company’s strategy, pipeline and core technology is critical. Read more about How Zoomedia helped KaloBios prepare for its IPO.

Is Social Media Part of Your Communications Plan?

Tue, 26 Feb 2013 10:13:00 +0000

Social is not going away. The internet is now a venue for dialogue - whether it’s chatting with friends on Facebook or tweeting job openings for your company.

Social is one more tool in your communications strategy and can be used effectively if you make it a manageable part of your communications plan. It isn’t a magic bullet and may never be a suitable tool for direct product promotion, but with a few practical steps you can start to use the social world to support some of your company goals.

5 steps to creating a successful social media communications plan

The shift to mobile is happening!

Wed, 20 Feb 2013 17:15:00 +0000

Does your website respond?
According to Manhattan Research – Physicians Online Survey in 2012, 85% of U.S. physicians own or use a smartphone professionally. Among physicians who own a tablet, 81% have an iPad and one half of tablet-owning physicians have used their device during the point-of-care.

Is your website built to be responsive?
Responsive Design is the solution for ensuring your website works seamlessly on every device. Read More

Are you beautiful inside?

Thu, 14 Feb 2013 18:18:00 +0000

A great corporate intranet should function as a collaboration platform to enable employee self-sufficiency and simplify workflows, while supporting corporate goals. It should be the primary method for delivering internal information, as well as a trusted resource for success.

Does your Intranet achieve this objective?
Here are some Intranet Best Practices to help develop an interactive communications tool READ MORE

4 Ways Biotech and Pharma Companies can Increase Awareness on LinkedIn

Fri, 25 Jan 2013 17:16:00 +0000

In November 2012, Sociagility conducted a study which revealed that two-thirds of FTSE 100 companies are failing at social media. As we all know, there is a plethora of social media channels: Facebook, Twitter, Blogging, and LinkedIn, to name a few. With all these different channels it is hard to know where to begin, and understandably, choosing the best point of entry can be a bit overwhelming. Read on for a short “must do” list for Biotech and Pharma companies.

Is the Life Science Industry Embracing Social Media in 2013?

Wed, 23 Jan 2013 18:00:00 +0000

The healthcare community is changing with incredible speed, and one of the major contributors to this change is the dramatic increase in healthcare communications brought on by social media. According to WCG’s Common Sense, the J P Morgan hashtag #JPM13 had a record high of over 9,000 tweets - more than triple the number of last year’s tweets. These 9,000+ tweets may have something to do with the staggering number of healthcare influencers, thought-leaders, doctors, industry organizations, and governmental entities who have twitter profiles. Read More