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	<title>The bamboo raft</title>
	
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	<description>A floating journey of thoughts and images, by Aaron Kim</description>
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		<title>The bamboo raft</title>
		<link>http://aaronkim.wordpress.com</link>
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		<title>The mysterious case of the missing headphone is now solved</title>
		<link>http://feedproxy.google.com/~r/aaronkim/~3/Boco-OMoQkg/</link>
		<comments>http://aaronkim.wordpress.com/2009/08/15/the-mysterious-case-of-the-missing-headphone-is-now-solved/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 03:26:53 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Life]]></category>

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		<description><![CDATA[In my previous post I wrote that my son found a way to hide really well my old Sony headphones, and therefore I had to buy new ones. I just came back from golfing and dining with friends a few minutes ago and got the news from my wife that the headphones resurfaced while I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=256&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>In my <a target="_blank" href="http://aaronkim.wordpress.com/2009/08/12/my-frugal-philips-headphones/">previous post</a> I wrote that my son found a way to hide really well my old Sony headphones, and therefore I had to buy new ones. I just came back from golfing and dining with friends a few minutes ago and got the news from my wife that the headphones resurfaced while I was away. They were inside this thing:
<div align="center"><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/08/royalpottystepstool.jpg" /></div>
<p>If you have kids, nephews or nieces, you probably know this is the fancy <a target="_blank" href="http://www.fisher-price.com/fp.aspx?st=2002&amp;e=demo&amp;pid=38784">Fisher-Price potty</a>, which:
<ul>
<li>Plays 4 royal tunes as a reward!</li>
<li>Converts to a sturdy stepstool!</li>
<li>Can be used on a grownup toilet seat!</li>
</ul>
<p>And apparently can also be used to hide Sony headphones. </p>
<p>I guess I should consider myself lucky that at least he didn&#8217;t use the potty for its default purpose during the week.</p>
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Posted in Life  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/aaronkim.wordpress.com/256/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/aaronkim.wordpress.com/256/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/aaronkim.wordpress.com/256/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/aaronkim.wordpress.com/256/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/aaronkim.wordpress.com/256/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/aaronkim.wordpress.com/256/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/aaronkim.wordpress.com/256/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/aaronkim.wordpress.com/256/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/aaronkim.wordpress.com/256/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/aaronkim.wordpress.com/256/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=256&subd=aaronkim&ref=&feed=1" /></div>]]></content:encoded>
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		<item>
		<title>My “frugal” Philips headphones</title>
		<link>http://feedproxy.google.com/~r/aaronkim/~3/puOcH-4CXFs/</link>
		<comments>http://aaronkim.wordpress.com/2009/08/12/my-frugal-philips-headphones/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 03:36:58 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[podcasting]]></category>

		<guid isPermaLink="false">http://aaronkim.wordpress.com/2009/08/12/my-frugal-philips-headphones/</guid>
		<description><![CDATA[I blogged before about being an avid podcast listener. In my new job at RBC, my commuting time is longer (about 50 minutes door-to-door), so now I have full 100 minutes to randomly go through my ever-growing list of fluffy stuff. For years I&#8217;ve been using Sony Fontopia in-the-ear headphones. While not great, they fit [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=252&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>I blogged before about <a href="http://aaronkim.wordpress.com/2008/12/09/podcasts-whats-in-your-list/" target="_blank">being an avid podcast listener</a>. In my new job at RBC, my commuting time is longer (about 50 minutes door-to-door), so now I have full 100 minutes to randomly go through my ever-growing list of fluffy stuff. For years I&#8217;ve been using Sony Fontopia in-the-ear headphones. While not great, they fit my ears better than the ones that come with the iPhone &#8211; which kept falling off all the time. I&#8217;m not sure about the precise Fontopia model I had, but it looked like this one:</p>
<div><img style="max-width:200px;" src="http://aaronkim.files.wordpress.com/2009/08/sonyfontopia.jpg" alt="" /></div>
<p>On Monday though, my 3-year-old decided to play hide and seek with them, and I&#8217;m still trying to figure out where they are. I bet that a few years from now I&#8217;ll find them inside some old shoes or some jar around the house. After a day suffering of podcasting withdrawal, I paid a visit to the Best Buy store at Yonge and Dundas to get a new pair, and found these Philips in-ear headphones (model SH5910) for CAD$ 9.99:</p>
<div><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/08/philipsshe5910.gif" alt="" /></p>
<div>Call me cheap (or &#8220;frugal&#8221; as suggested by some friends on Twitter <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  ), but I loved them. They fit my ear canal perfectly &#8211; I&#8217;m glad <a href="http://ask.metafilter.com/24120/How-to-keep-inear-headphones-in-my-ear" target="_blank">I&#8217;m not the only one with a wacky ear shape</a>, they have the best isolation I&#8217;ve experienced to date, with the exception of those noise cancelling phones that I find eerily quiet, and, well, they are really cheap <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_razz.gif' alt=':-P' class='wp-smiley' />  .</div>
<p>Of course, take this recommendation with a huge grain of salt. First of all, I&#8217;ve been wearing them just for a day. Also, I use these phones mostly for podcasts and audio books. At home, I have fairly good Sennheiser wireless headphones to listen to my favourite songs, but for the road I really need something I can fit in my pocket. Finally, the rush hour ride in the Toronto subway is not exactly a home-theatre like environment, so my number one need was good isolation, not pristine sound quality. The fact that I can now listen to podcasts without having to max out the iPhone volume is probably good for my hearing health anyway.</p></div>
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Posted in Technology Tagged: gadgets, podcasting <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/aaronkim.wordpress.com/252/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/aaronkim.wordpress.com/252/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/aaronkim.wordpress.com/252/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/aaronkim.wordpress.com/252/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/aaronkim.wordpress.com/252/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/aaronkim.wordpress.com/252/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/aaronkim.wordpress.com/252/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/aaronkim.wordpress.com/252/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/aaronkim.wordpress.com/252/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/aaronkim.wordpress.com/252/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=252&subd=aaronkim&ref=&feed=1" /></div>]]></content:encoded>
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		<title>The Apple logo, Annie Hall and the single version of the truth</title>
		<link>http://feedproxy.google.com/~r/aaronkim/~3/b_kOcJO1BRs/</link>
		<comments>http://aaronkim.wordpress.com/2009/08/09/the-apple-logo-annie-hall-and-the-single-version-of-the-truth/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 06:06:25 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Think]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[pineapple]]></category>
		<category><![CDATA[svot]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://aaronkim.wordpress.com/2009/08/09/the-apple-logo-annie-hall-and-the-single-version-of-the-truth/</guid>
		<description><![CDATA[CreativeBits published last week a good interview with Rob Janoff, the designer of the Apple logo (thanks to TUAW for the pointer). Over the years, I&#8217;ve heard several theories explaining the bitten apple, from the obvious (Eve&#8217;s bite on the forbidden fruit representing the lust for knowledge), to the nerdy (a reference to the computer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=245&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>CreativeBits published last week a good <a href="http://creativebits.org/interview/interview_rob_janoff_designer_apple_logo" target="_blank">interview with Rob Janoff</a>, the designer of the Apple logo (thanks to <a href="http://www.tuaw.com/2009/08/03/interview-with-apple-logo-designer-rob-janoff/" target="_blank">TUAW</a> for the pointer). Over the years, I&#8217;ve heard several theories explaining the bitten apple, from the obvious (Eve&#8217;s bite on the forbidden fruit representing the lust for knowledge), to the nerdy (a reference to the computer term byte), to the convoluted (like <a href="http://en.wikipedia.org/wiki/Apple_Inc.#Logos" target="_blank">the one below</a> from Wikipedia).</p>
<blockquote><p><em>Another explanation exists that the bitten apple pays homage to the mathematician Alan Turing, who committed suicide by eating an apple he had laced with cyanide.</em></p></blockquote>
<p>Then you learn directly from the horse&#8217;s mouth that all of the above are just BS (his term, not mine). The real explanation turned out to be so much more mundane and simpler:</p>
<blockquote><p><em>Anyway, when I explain the real reason why I did the bite it&#8217;s kind of a let down. But I&#8217;ll tell you. I designed it with a bite for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple. Something that everyone can experience. It goes across cultures. If anybody ever had an apple he probably bitten into it and that&#8217;s what you get.</em></p></blockquote>
<p>All the fancy theories about the bitten apple logo and the real reason is that Janoff didn&#8217;t want to have people mistaking his stylized apple by a cherry??? <em>&#8220;Kind of a let down&#8221;</em> is the understatement of the year.</p>
<p>This whole discussion reminds me of <a href="http://www.youtube.com/watch?v=OpIYz8tfGjY" target="_blank">this classic scene</a> from Woody Allen&#8217;s <em>Annie Hall</em> movie:</p>
<p><span style="text-align:center; display: block;"><a href="http://aaronkim.wordpress.com/2009/08/09/the-apple-logo-annie-hall-and-the-single-version-of-the-truth/"><img src="http://img.youtube.com/vi/OpIYz8tfGjY/2.jpg" alt="" /></a></span></p>
<p>The video above is a bit long, so here is a <a href="http://en.wikipedia.org/wiki/Annie_Hall" target="_blank">description</a> for the time-starved among you:</p>
<blockquote><p><em>In one scene, Allen&#8217;s character, standing in a cinema queue with Annie and listening to someone behind him expound on Marshall McLuhan&#8217;s work, leaves the line to speak to the camera directly. The man then speaks to the camera in his defense, and Allen resolves the dispute by pulling McLuhan himself from behind a free-standing movie posterboard to tell the man that his interpretation is wrong.</em></p></blockquote>
<p>I had a great literature teacher who told me many years ago that what an artist meant when creating his art is important if you are interested in history or passing an exam, but all the possible interpretations by consumers of that art are as legitimate as the one by the author, be her or him a writer, a musician, a painter or a sculptor. The bottom line is that once the art is out to the public, the audience owns its meaning, and that meaning will evolve as time and context keeps building on top of it, regardless of what the author&#8217;s original intention was.</p>
<p>Revisiting the Annie Hall scene from that perspective, Allen&#8217;s character, McLuhan and the Columbia U professor were all right in their distinct interpretations, and all wrong in assuming that only one was possible.</p>
<p>In the fields of IT and Business Intelligence, we often hear the (terrible) acronym SVOT, or <a href="http://en.wikipedia.org/wiki/Single_version_of_the_truth" target="_blank">Single Version of the Truth</a> (sometimes referred as &#8220;one version of the truth&#8221;). While in very technical terms that may make sense &#8211; a person cannot have two different places of birth, for example &#8211; SVOT in anything above bits and bytes is just an urban myth.</p>
<p>A personal story to illustrate this: my maternal uncle&#8217;s place of birth was supposed to be some Japanese city named Keijo, according to old documents from my grandfather. As many of you know, my mother is Japanese, and I always just assumed that my uncle was born in Japan, so I never bothered looking for Keijo in the map. Last month, talking to my sister over Skype, I googled it and found that Keijo is actually <a href="http://en.wikipedia.org/wiki/Names_of_Seoul#Keij.C5.8D.2FGyeongseong" target="_blank">the former Japanese name used for Seoul, the capital of South Korea</a>, during the period of Japanese rule! In a few seconds, SVOT just became to me IDWTYART, as in &#8220;it depends what truth you are referring to&#8221; <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Just to bring this post back to its original subject, I want to conclude it with a pictorial representation of SVOT vs. IDWTYART juxtaposing the iconic logo and its corresponding pwned version:</p>
<div style="text-align:center;"><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/08/apple_pineapple_logo_2.jpg" alt="" /></div>
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		<title>Flops I love: Blindness</title>
		<link>http://feedproxy.google.com/~r/aaronkim/~3/E1KH0ss7mgQ/</link>
		<comments>http://aaronkim.wordpress.com/2009/08/07/flops-i-love-blindness/#comments</comments>
		<pubDate>Sat, 08 Aug 2009 03:47:10 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://aaronkim.wordpress.com/2009/08/07/flops-i-love-blindness/</guid>
		<description><![CDATA[In one of the many rainy and gray days this (supposed) summer, I watched &#8220;Blindness&#8221;, the movie adaptation from the excellent book &#8220;Ensaio sobre a Cegueira&#8221;, by Portuguese author and Nobel Prize winner José Saramago:

This is the plot summary, sourced from IMDB:
A city is ravaged by an epidemic of instant &#8220;white blindness&#8221;. Those first afflicted [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=242&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>In one of the many rainy and gray days this (supposed) summer, I watched <a target="_blank" href="http://en.wikipedia.org/wiki/Blindness_%28film%29">&#8220;Blindness&#8221;</a>, the movie adaptation from the excellent book &#8220;Ensaio sobre a Cegueira&#8221;, by Portuguese author and Nobel Prize winner José Saramago:</p>
<div align="center"><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/08/blindness_poster.jpg" /></div>
<p>This is the plot summary, <a target="_blank" href="http://www.imdb.com/title/tt0861689/plotsummary">sourced</a> from IMDB:<br />
<blockquote>A city is ravaged by an epidemic of instant &#8220;white blindness&#8221;. Those first afflicted are quarantined by the authorities in an abandoned mental hospital where the newly created &#8220;society of the blind&#8221; quickly breaks down. Criminals and the physically powerful prey upon the weak, hording the meager food rations and committing horrific acts. There is however one eyewitness to the nightmare. A woman whose sight is unaffected by the plague follows her afflicted husband to quarantine. There, keeping her sight a secret, she guides seven strangers who have become, in essence, a family. She leads them out of quarantine and onto the ravaged streets of the city, which has seen all vestiges of civilization crumble.</p></blockquote>
<p>I read the book in Portuguese (my first language, if you&#8217;re a newcomer to this blog) more than 10 years ago, and was skeptical about how well it would translate to English, as Saramago&#8217;s <a target="_blank" href="http://en.wikipedia.org/wiki/Jos%C3%A9_Saramago#Style">style</a> of long and convoluted sentences may irk folks used to a language that excels in being concise and objective. A movie adaptation would be even more challenging: the book is an allegory rich in images, smells, noises and emotions. Converting that to actual faces and action could ruin the whole experience.</p>
<p>My expectations were very low for the movie, but I was immediately hooked by its attention to details such as the effort to make it set in a non-recognizable city, use of an international cast, and the camera point-of-view. Of course, most people don&#8217;t care about any of that, but I also found the storytelling to be engaging and well-paced, and the actors are really good too.</p>
<p>I&#8217;m clearly in the minority here: according to <a target="_blank" href="http://www.boxofficemojo.com/movies/?id=blindness08.htm">Box Office Mojo</a>, the production budget for Blindness was $25 million, while the worldwide gross revenue came short at $20 million. Its &#8220;rotten&#8221; consensus in <a target="_blank" href="http://www.rottentomatoes.com/m/1188215-blindness/">Rotten Tomatoes</a> does not help either: <i>&#8220;not as interesting as its premise implies&#8221;</i>. I beg to differ, but for the sake of full disclosure you need to know that <i>Blindness</i> was written by a Canadian and directed by a Brazilian, so I may not be a very impartial judge here. And hey, have I told you that I liked <i>The Godfather Part III</i> and <i>Beneath the Planet of the Apes</i> and hated <i>The Lord of the Rings</i>? Now you know, so follow my recommendation at your own risk.</p>
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		<title>The Circus and le Cirque</title>
		<link>http://feedproxy.google.com/~r/aaronkim/~3/NdLhfM78vyA/</link>
		<comments>http://aaronkim.wordpress.com/2009/08/07/the-circus-and-le-cirque/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 05:38:58 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Places]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[circus]]></category>

		<guid isPermaLink="false">http://aaronkim.wordpress.com/?p=234</guid>
		<description><![CDATA[Over the long weekend, my wife and I took L to see the Shrine Circus at the Centre Point Mall in North York.

Looking at the kids on the back of this elephant was a trip down the memory lane:

Despite all the controversy around the use of animals &#8211; a Twitter search for that event will [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=234&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Over the long weekend, my wife and I took L to see the <a href="http://www.shrine-circus.com/show.html" target="_blank">Shrine Circus</a> at the Centre Point Mall in North York.</p>
<div><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/08/shrinecircus.jpg" alt="" /></div>
<p>Looking at the kids on the back of this elephant was a trip down the memory lane:</p>
<div><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/08/shrinecircuselephant.jpg" alt="" /></div>
<p>Despite all the controversy around the use of animals &#8211; a <a href="http://search.twitter.com/search?q=shrine+circus" target="_blank">Twitter search for that event</a> will return at least as many protests as praises &#8211; I have to admit that one of my earliest and fondest memories as a kid is playing with a lion cub in some anonymous circus, duly recorded in a badly preserved picture (I&#8217;m the one on my father&#8217;s lap):</p>
<div><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/08/circo_leao_small.jpg" alt="" /></div>
<p>The last time I&#8217;ve been to a traditional circus &#8211; i.e., excluding the <em>Cirque du Soleil</em> &#8211; I was a 9-year-old living in the same city I was born at. I vividly recall my friend Drausio petting a camel and getting sprayed with drool all over his face &#8211; no picture of that, unfortunately <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_razz.gif' alt=':-P' class='wp-smiley' />  , and no relationship with the delicious <a href="http://portugueserecipes.blogs.sapo.pt/701.html" target="_blank">camel drool</a> Portuguese dessert, or &#8220;baba de camelo&#8221;.</p>
<div>
<p>Back then, having a circus coming to our city was a big deal, as the only other mass entertainment available for kids was to watch old movies on Sunday&#8217;s matinées. Old is an understatement: I actually remember going to a black-and-white Tarzan movie featuring <a href="http://en.wikipedia.org/wiki/Johnny_Weissmuller#Motion_pictures" target="_blank">Johnny Weissmuller</a>. Most Disney cartoons didn&#8217;t get distributed beyond the large cities, but you don&#8217;t miss what you never had, so I have no complaints there. The pluses of growing up on the countryside outweigh by far the constraints &#8211; in my naturally biased view, of course.</div>
<div>Not much changed since: the Shrine Circus 2009 show was not very different from the ones I used to see so many years ago: no high-tech involved, just the artist, the act and the public, all frozen in time and space. Hopefully I&#8217;ll be proven wrong here, but I think I just saw the last few breaths of a dying art. I quoted Evan Solomon (CBC) a few months ago <a href="http://aaronkim.wordpress.com/2009/02/10/web-20-unplugged/" target="_blank">saying</a> that <em>&#8220;when a new technology comes, the incumbent never dies: it simply goes after deeper efficiencies&#8221;</em>. The innovation pipeline does not always work like that, as typewritters and the telegraph can attest. Radio, TV, movies, games and the Internet all fragmented the entertainment space in formats that are more easily consummable, forcing live performances to go after deeper efficiencies.Thus, circus performances will live on through the several forms of <a href="http://en.wikipedia.org/wiki/Cirque_Nouveau" target="_blank">Cirque Nouveau</a>, but somehow the amateur spirit is gone as shown in this <a href="http://en.wikipedia.org/wiki/Cirque_du_Soleil" target="_blank">Wikipedia excerpt</a>:</p>
<blockquote><p>Cirque expanded rapidly through the 1990s and 2000s, going from one show to approximately 3,500 employees from over 40 countries producing 15 shows over every continent except Africa and Antarctica, with an estimated annual revenue exceeding US$ 600 million. The multiple permanent Las Vegas shows alone play to more than 9,000 people a night, 5% of the city&#8217;s visitors, adding to the 70+ million people who have experienced Cirque. In 2000, Laliberté bought out Gauthier, and with 95% ownership, has continued to expand the brand. Several more shows are in development around the world, along with a television deal, women&#8217;s clothing line and the possible venture into other mediums such as spas, restaurants and nightclubs.</p></blockquote>
<p>I used &#8220;amateur&#8221;, but the precise word is &#8220;mambembe&#8221; &#8211; no idea on how to translate that from Brazilian Portuguese. So, in the <em>mambembe</em> spirit, I&#8217;d like to conclude this post with this <a href="http://www.youtube.com/watch?v=CFKtWFodjqY" target="_blank">very amateurish video</a> with my favourite circus song:</p>
<p style="text-align:center;"><span style="text-align:center; display: block;"><a href="http://aaronkim.wordpress.com/2009/08/07/the-circus-and-le-cirque/"><img src="http://img.youtube.com/vi/CFKtWFodjqY/2.jpg" alt="" /></a></span></p>
</div>
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		<title>Aunt May 2.0</title>
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		<comments>http://aaronkim.wordpress.com/2009/08/04/aunt-may-2-0/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 10:57:37 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[comics]]></category>
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		<category><![CDATA[spider-man]]></category>
		<category><![CDATA[web20forbiz]]></category>

		<guid isPermaLink="false">http://aaronkim.wordpress.com/2009/08/04/aunt-may-2-0/</guid>
		<description><![CDATA[A few years ago, during a visit to the Portuguese Language Museum in São Paulo, Brazil, I found that one of my favourite childhood characters, Cebolinha, was getting into blogging:

2004 is typically considered the year that blogs went mainstream, so no surprises there. It&#8217;s expected that a cartoon character would just follow the habits of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=228&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>A few years ago, during a visit to the <a target="_blank" href="http://www.estacaodaluz.org.br/">Portuguese Language Museum</a> in São Paulo, Brazil, I found that one of my favourite childhood characters, <a target="_blank" href="http://en.wikipedia.org/wiki/Jimmy_Five">Cebolinha</a>, was getting into blogging:</p>
<div align="center"><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/08/cebolinhabloguinho.jpg" /></div>
<p>2004 is typically considered <a target="_blank" href="http://en.wikipedia.org/wiki/Blog#Mainstream_popularity">the year that blogs went mainstream</a>, so no surprises there. It&#8217;s expected that a cartoon character would just follow the habits of his target demographics.</p>
<p>That notwithstanding, I had a good laugh getting my weekly dose of geeky fix in this sequence of Amazing Spider-Man #599:</p>
<div align="center"><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/08/spiderman_auntmay0001_small.jpg" /></div>
<p>So Aunt May is active in both Facebook and Twitter? Is this just a Marvel plot to get more people to <a target="_blank" href="http://twitter.com/MARVEL">follow them in Twitter</a>? One would expect Johnny &#8220;Human Torch&#8221; Storm to be twittering (see below), but Aunt May, seriously?</p>
<div align="center"><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/08/spiderman_torch0001_small1.jpg" />
<div align="left">If you believe in this <a target="_blank" href="http://blog.comscore.com/2009/04/twitter_traffic_explodesand_no.html">comScore report</a> and the referred <a target="_blank" href="http://blogs.reuters.com/mediafile/2009/03/30/twitter-older-than-it-looks/">Reuters blog post</a> from a few months ago, Aunt May could in fact be as likely to be a Twitter user as Johnny Storm:<br />
<blockquote><b>comScore blog</b> &#8211; (&#8230;) 18-24 year olds, the traditional social media early adopters, are actually 12 percent less likely than average to visit Twitter (Index of 88). It is the 25-54 year old crowd that is actually driving this trend. More specifically, 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30 percent more likely. </p>
<p><b>Reuters blog</b> &#8211; Twitter may even be catching on among people who have a reached a post-business phase of their lives: Of the 4 million U.S. Twitter users in February, 5.2 percent were 65 or older.</p></blockquote>
</div>
</div>
<p>To keep things in perspective, if you Google &#8220;Twitter demographics&#8221;, you&#8217;ll find all kinds of conflicting data, like <a target="_blank" href="http://www.quantcast.com/twitter.com">this one</a> by Quantcast or <a target="_blank" href="http://www.pewinternet.org/%7E/media/Files/Reports/2009/PIP%20Twitter%20Memo%20FINAL.pdf">this other one</a> by Pew Internet &amp; American Life Project, so don&#8217;t start placing all your Twitter bets on the older segments of your target audience just yet. But keep in mind that the online landscape keeps changing at a fast pace: if you are still stuck in believing that Social Media is owned by generation Y, maybe it&#8217;s time to check if that latest Twitter follower you&#8217;ve got is not your grandma taking a break from all the World of Warcraft craziness.</p>
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		<title>Kiva.org and the future of philanthropy</title>
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		<comments>http://aaronkim.wordpress.com/2009/07/28/kiva-org-and-the-future-of-philanthropy/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 02:16:21 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
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		<category><![CDATA[charity]]></category>
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		<guid isPermaLink="false">http://aaronkim.wordpress.com/2009/07/28/kiva-org-and-the-future-of-philanthropy/</guid>
		<description><![CDATA[Two months ago, Bernie Michalik kindly set up a virtual card-blog for my IBM farewell, complete with a donation widget from ChipIn, raising $165 as a parting gift. After scratching our heads for a few weeks, we finally figured out how to cash that amount via PayPal (after paying quite a hefty fee). 
Inspired by [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=221&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Two months ago, <a target="_blank" href="http://twitter.com/blm849">Bernie Michalik</a> kindly set up a <a target="_blank" href="http://aaronkimsleavingibmlunch.blogspot.com/">virtual card-blog</a> for my IBM farewell, complete with a donation widget from <a target="_blank" href="http://www.chipin.com/">ChipIn</a>, raising $165 as a parting gift. After scratching our heads for a few weeks, we finally figured out how to cash that amount via PayPal (after paying quite a hefty fee). </p>
<p>Inspired by Jamie Alexander, of <a target="_blank" href="http://services.alphaworks.ibm.com/PassItAlong/">Pass It Along</a> fame, I then decided to use the opportunity to try out <a target="_blank" href="http://www.kiva.org/">Kiva.org</a>. Kiva was recently featured at Time.com as one of <a target="_blank" href="http://www.time.com/time/specials/packages/article/0,28804,1895126_1895119_1895090,00.html">&#8220;10 Great Ways To Spend Your Tax Refund&#8221;</a>. <br />
<blockquote>
<p>Kiva&#8217;s mission is <b> to connect people through lending for the sake of alleviating poverty. </b></p>
<p>Kiva is the world&#8217;s first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs around the globe. </p>
</blockquote>
<p> I divided the amount among 5 entrepreneurs, and you can follow the progress of those loans <a target="_blank" href="http://www.kiva.org/lender/aaron8473">here</a>.</p>
<div align="center"><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/07/kiva_cropped.jpg" /></div>
<p>Conventional wisdom suggests that good deeds should be kept to oneself, but the more people know about services like Kiva and <a target="_blank" href="https://www.microplace.com/">MicroPlace</a>, the better. Kiva&#8217;s success led to an unusual supply-demand situation last year: having more money available to lend than people asking for it, according to <a target="_blank" href="http://www.nytimes.com/2008/01/27/magazine/27wwln-consumed-t.html?_r=2&amp;ref=magazine&amp;oref=slogin">this New York Times article</a>. But just to keep things in perspective, take a look at <a target="_blank" href="http://en.wikipedia.org/wiki/Kiva_%28organization%29#Criticism">some of the possible shortcomings</a> too, so that you can make a conscious decision. </p>
<p>In the next few years, I expect more and more institutions who depend on public donations to follow Kiva&#8217;s &#8220;data-rich, transparent lending platform&#8221; <a target="_blank" href="http://www.kiva.org/about">model</a>, showing exactly what happens to your contributions throughout the whole value chain. Donations are scarce resources, and being transparent goes a long way in gaining credibility and loyalty.</p>
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Posted in Innovation, Social Media, Web 2.0 Tagged: charity, lending, p2p, philanthropy <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/aaronkim.wordpress.com/221/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/aaronkim.wordpress.com/221/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/aaronkim.wordpress.com/221/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/aaronkim.wordpress.com/221/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/aaronkim.wordpress.com/221/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/aaronkim.wordpress.com/221/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/aaronkim.wordpress.com/221/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/aaronkim.wordpress.com/221/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/aaronkim.wordpress.com/221/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/aaronkim.wordpress.com/221/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=221&subd=aaronkim&ref=&feed=1" /></div>]]></content:encoded>
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		<slash:comments>7</slash:comments>
	
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			<media:title type="html">Aaron</media:title>
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		<title>On being off-grid and Byline for your iPhone</title>
		<link>http://feedproxy.google.com/~r/aaronkim/~3/QRrzLOl0LSY/</link>
		<comments>http://aaronkim.wordpress.com/2009/07/26/on-being-off-grid-and-byline-for-your-iphone/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 17:59:44 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://aaronkim.wordpress.com/2009/07/26/on-being-off-grid-and-byline-for-your-iphone/</guid>
		<description><![CDATA[The first 7 weeks after I left IBM were a trip back to my pre-Internet days, as I had problems with both my Twitter account and my Bell Sympatico High-Speed connection at home, and didn&#8217;t spend much time in front of a computer at work. Not being connected has its bright side, especially during summer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=218&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>The first 7 weeks after I left IBM were a trip back to my pre-Internet days, as I had problems with both my Twitter account and my Bell Sympatico High-Speed connection at home, and didn&#8217;t spend much time in front of a computer at work. Not being connected has its bright side, especially during summer time, so I&#8217;m not complaining too much. There&#8217;s plenty to do in our non-virtual lives, and an excuse to stay away from the computer is welcome, especially in the sunny days of Toronto&#8217;s short summer &#8211; by the way, the only reason I&#8217;m writing this now is that the weather is pretty bad outside and my golf plans were ruined <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_sad.gif' alt=':-(' class='wp-smiley' />  .</p>
<p>In my case, Bell Sympatico High-Speed was a bit of a misnomer, especially in early July, when I was getting a download speed of 0.25 Mbits per second and learned from Bell that as far as my connection is up, they are charging for service. Last week I switched all my services to Rogers, and so far it&#8217;s been good. I&#8217;m typically getting very close to 10 Mbits, a 40 times improvement. Just in case, I&#8217;ll keep my fingers crossed, as consumers typically don&#8217;t have the upper hand in a de-facto ISP duopoly landscape.</p>
<p>In those 7 weeks off-grid, my iPhone became my online lifeline, but while the small screen is good to consume content, it&#8217;s less so to create stuff. Going down <a target="_blank" href="http://blogs.forrester.com/groundswell/2007/04/forresters_new_.html">the Social Technographics ladder</a> led me to discover a great tool for my iPhone, one that I highly recommend: <a target="_blank" href="http://www.phantomfish.com/byline.html">Byline</a>, by Phantom Fish. Here&#8217;s what their website says about the app:<br />
<blockquote><b>Read the latest news from your favorite sites and blogs on your iPhone or iPod Touch, even when you’re offline.</b><br />Simply use your free Google Reader account to subscribe to websites you’d like to keep track of. Byline will automatically bring you new content, putting thousands of RSS and Atom feeds at your fingertips.</p>
<p><b>Stay in sync<br /></b>When you read an item, it stays read. The same goes for the items you star: Byline will let Google Reader know the next time you have an internet connection.</p>
<p><b>Browse offline</b><br />Even when you have no internet connection, Byline’s offline browsing feature gives you instant access to complete web pages.<br />Perfect for flights, subway journeys, and (if you’re an iPod Touch owner) those long dry spells between Wi-Fi zones.<br />Byline will cache the web pages linked to by your notes, starred items, and (optionally) new items. This allows you to save any news item you read and any website you visit for offline browsing.</p></blockquote>
<p>Here are some screenshots:</p>
<div align="center"><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/07/byline1.jpg" /></div>
<p>The offline capability is great for consuming comics in the subway ride or during those long, boring flights:</p>
<div align="left">
<div align="center"><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/07/byline2.jpg" /></div>
<p>Byline is now the most utilized 3rd party app on my iPhone. To save on the meager data plans available in Canada, you may want to turn the &#8220;Cache by Wi-Fi Only&#8221; on. I typically synch it a few times a day, just before leaving home in the morning and whenever I drop by a coffee shop during the day. If you work close to the CN Tower in Toronto, the Timothy&#8217;s store there now offers free Internet for patrons.</div>
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		<title>Enterprise 2.0: Jennifer Okimoto and Antipatterns</title>
		<link>http://feedproxy.google.com/~r/aaronkim/~3/BNhMMBVhLDY/</link>
		<comments>http://aaronkim.wordpress.com/2009/06/23/enterprise-2-0-jennifer-okimoto-and-antipatterns/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 01:35:02 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[enterprise2.0]]></category>
		<category><![CDATA[web2.0]]></category>
		<category><![CDATA[web20forbiz]]></category>

		<guid isPermaLink="false">http://aaronkim.wordpress.com/?p=214</guid>
		<description><![CDATA[Unfortunately for me, I couldn&#8217;t join the Social Media crowd at the Enterprise 2.0 conference being held in Boston this week. But luckily for those attending, Jennifer Okimoto kindly offered to present the Enterprise 2.0 Antipatterns session, scheduled for this upcoming Thursday. You can take a look at the core slides I used in the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=214&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Unfortunately for me, I couldn&#8217;t join the Social Media crowd at the Enterprise 2.0 conference being held in Boston this week. But luckily for those attending, <a href="http://jennifer.blogs.com/" target="_blank">Jennifer Okimoto</a> kindly offered to present the Enterprise 2.0 Antipatterns session, scheduled for this upcoming Thursday. You can take a look at the core slides I used in the Web 2.0 Expo in San Francisco in <a href="http://www.slideshare.net/aaronjuliuskim/enterprise-web-20-antipatterns" target="_blank">SlideShare</a>:</p>
<p><object type='application/x-shockwave-flash' wmode='transparent' data='http://static.slideshare.net/swf/ssplayer2.swf?id=1499568&#038;doc=web2-0antipatternsslideshareaaronkimv0-1-090528024534-phpapp02' width='510' height='418'><param name='movie' value='http://static.slideshare.net/swf/ssplayer2.swf?id=1499568&#038;doc=web2-0antipatternsslideshareaaronkimv0-1-090528024534-phpapp02' /><param name='allowFullScreen' value='true' /><param name='allowScriptAccess' value='always' /></object></p>
<p>But even if you&#8217;ve seen me presenting it before, I highly recommend those attending the E2.0 event to see Jennifer&#8217;s take on it. She&#8217;s a great story teller, and her director&#8217;s cut will likely feel like a new presentation altogether. And if you can&#8217;t see her live there, make sure you <a href="http://www.twitter.com/jenokimoto" target="_blank">follow her</a> in Twitter for a daily dose of witty commentary and nuggets of wisdom 2.0.</p>
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		<title>A Benjamin Button tale (kinda)</title>
		<link>http://feedproxy.google.com/~r/aaronkim/~3/-9u3-PCV60U/</link>
		<comments>http://aaronkim.wordpress.com/2009/06/21/a-benjamin-button-tale-kinda/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 03:10:25 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[fluffy]]></category>
		<category><![CDATA[ibm]]></category>
		<category><![CDATA[rbc]]></category>

		<guid isPermaLink="false">http://aaronkim.wordpress.com/2009/06/21/a-benjamin-button-tale-kinda/</guid>
		<description><![CDATA[My first three weeks at RBC were interesting and, err, intense, firehose-drinking type of intense. Due to the nature of my projects I think I won&#8217;t be able to blog much about them here, but I&#8217;m still planning to blog regularly about other random things, so stay tuned, regular readers of &#8220;The bamboo raft&#8221; (yes, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=208&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>My first three weeks at RBC were interesting and, err, intense, firehose-drinking type of intense. Due to the nature of my projects I think I won&#8217;t be able to blog much about them here, but I&#8217;m still planning to blog regularly about other random things, so stay tuned, regular readers of <em>&#8220;The bamboo raft&#8221;</em> (yes, I&#8217;m talking to both of you, Bernie and Bénédicte).</p>
<p>My plan to restart blogging this weekend practically went belly up when my Bell Sympatico service started misbehaving on Friday, with my connection dropping every few minutes or so. Blogging offline was never my forté, as I sadly admit that not having immediate access to stuff like Twitter, Wikipedia and Dictionary.com breaks my rhythm.</p>
<p>So let me (re)start with a post loosely themed on Father&#8217;s Day. Three weeks ago, my son found this very old photo of me, taken when I was a 4-year-old:</p>
<div style="text-align:center;"><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/06/aaronkim_3x40001_small.jpg" alt="" /></div>
<p>He looked at the picture a bit surprised, then pointed to it and said out loud: <em>&#8220;Ootash&#8221;</em> (that&#8217;s how he calls himself).</p>
<p>I tried to explain, <em>&#8220;No, that&#8217;s daddy&#8217;s picture when he was almost your age&#8221;</em>. He vehemently disagreed, <em>&#8220;No, Ootash&#8221;</em>. There was no way on Earth that I could convince him that it was not him there.</p>
<p>Then I showed him this picture taken during my first week at IBM, back in 1996:</p>
<div style="text-align:center;"><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/06/aaronkim_firstday0001_small.jpg" alt="" /></div>
<p><em>- &#8220;This is also daddy, many years ago.&#8221;</em><br />
<em>- &#8220;Não.&#8221;</em> (that&#8217;s &#8220;No&#8221;, in Portuguese)<br />
- <em>&#8220;Yes.&#8221;</em><br />
- (laughing) &#8220;Nãããão.&#8221;<br />
- <em>&#8220;Then, who&#8217;s this guy?&#8221;</em><br />
- <em>&#8220;I don&#8217;t know.&#8221;<br />
</em><br />
After some more digging, I found these two pictures that clearly show why my friend Alexandre Neves says that a paternity test will never be required for <em>&#8220;Ootash&#8221;</em> and me. The one on the left also shows that my taste in clothes has always been top-notch.</p>
<div style="text-align:center;"><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/06/aaronkim_itu_coreto0001_small.jpg" alt="" /><img style="max-width:800px;" src="http://aaronkim.files.wordpress.com/2009/06/dsc00337_bike_small.jpg" alt="" /></div>
<p>Skip three weeks now. Yesterday, I was talking to my mother in Skype and, despite the frequent disconnects, I managed to tell her the story above. When I showed her my IBM picture, she commented: <em>&#8220;You were so thin and elegant! And where is all that hair?&#8221;</em></p>
<p>Suddenly, finding that <em>&#8220;Dont Go Bald&#8221;</em>, <em>&#8220;Bald Products&#8221;</em> and <em>&#8220;Bald People&#8221;</em> are all following me in Twitter didn&#8217;t feel so bad anymore. Can that <a href="http://www.ted.com/talks/ed_ulbrich_shows_how_benjamin_button_got_his_face.html" target="_blank">Ed Ulbrich</a> guy help me here? <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>An almost belated Happy Father&#8217;s Day to all dads out there!</p>
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		<title>Leaving IBM</title>
		<link>http://feedproxy.google.com/~r/aaronkim/~3/JMh-0cPIuRc/</link>
		<comments>http://aaronkim.wordpress.com/2009/05/19/leaving-ibm/#comments</comments>
		<pubDate>Tue, 19 May 2009 16:39:12 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[ibm]]></category>

		<guid isPermaLink="false">http://aaronkim.wordpress.com/2009/05/19/leaving-ibm/</guid>
		<description><![CDATA[Some of you may have noticed that I&#8217;ve been very quiet over the last month in all the social media channels I normally hang around. I could use the standard excuse and just say I was busy &#8211; and I was *really* busy in the last few weeks, including several speaking engagements and trips to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=203&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Some of you may have noticed that I&#8217;ve been very quiet over the last month in all the social media channels I normally hang around. I could use the standard excuse and just say I was busy &#8211; and I was *really* busy in the last few weeks, including several speaking engagements and trips to Ottawa, Nice (France) and St Catherines (Ontario). However, Twitter pretty much ruined that easy way out, as nobody can honestly say that they don&#8217;t have time for writing 140 characters (despite what Jennifer Aniston <a target="_blank" href="http://www.telegraph.co.uk/scienceandtechnology/technology/twitter/5038203/Jennifer-Aniston-ended-relationship-with-John-Mayer-because-of-his-Twitter-obsession.html">thinks</a>). The real reason for my silence was that I was going through some soul searching about what I really wanted from my career and after much consideration, I decided it was time for me to leave IBM and try something new.</p>
<p>As I still need to understand better the social computing guidelines for the company I&#8217;ll be joining, this post will focus instead on the company I&#8217;m leaving. </p>
<p>IBM has my undying admiration as one of the few truly global companies and a great place to work. I thoroughly enjoyed my 12+ years there, and owe much of what I know and what I am to the people I interacted with, IBMers and clients alike. IBM is not just a logo, a bunch of buildings, some hardware / software platform or a services methodology. IBM is this ever-evolving organism whose strength comes mostly from the diversity and reach of its people, and the capacity of reinventing itself. </p>
<p>Before joining IBM, I thought every IBMer would be like the PC guy from the Apple ads, but with blue suits. Once you get to know the real IBMers, you&#8217;ll find that the PC and the Mac guys are as real as <a target="_blank" href="http://en.wikipedia.org/wiki/Ronald_McDonald">Ronald McDonald</a> or <a target="_blank" href="http://en.wikipedia.org/wiki/Tony_the_Tiger">Tony the Tiger</a>. Over the years, I had the privilege of meeting geologists, biologists, physicists, architects, athletes, musicians, writers, actors and philosophers, whose titles in their business cards &#8211; <i>&#8220;Developer&#8221;</i>, <i>&#8220;IT Architect&#8221;</i>, <i>&#8220;Business Analyst&#8221;</i>, <i>&#8220;Partner&#8221;</i>, <i>&#8220;Project Manager&#8221;</i> &#8211; could mislead you to think they are one-dimensional beings. </p>
<p>The excerpt below, from Jeff Howe&#8217;s <a target="_blank" href="http://www.amazon.com/Crowdsourcing-Power-Driving-Future-Business/dp/0307396207">Crowdsourcing</a> book, describes well IBM&#8217;s main asset: diverse and geographically dispersed people, connected by technology and purpose. By embracing social media, &#8220;<b>I</b>&#8216;m <b>B</b>y <b>M</b>yself&#8221;, like the IBM typewriters, became a thing from the past. </p>
<blockquote><p><i>&#8220;(&#8230;) Each one of us possesses a far broader, more complex range of talents than we can currently express within current economic structures. In this sense crowdsourcing is the antithesis of Fordism, the assembly-line mentality that dominated the industrial age. (&#8230;) Contrary to the foreboding, dystopian vision that the Internet serves primarily to isolate people from each other, crowdsourcing uses technology to foster unprecendented levels of collaboration and meaningful exchanges between people from every imaginable background in every imaginable location&#8221;</i>
</p></blockquote>
<p>Thus, I just wanted to conclude this post with my deep gratitude not to the abstract concept of IBM as a company, but to each person in the huge IBM crowd who I had the fortune of interacting with in the Web 2.0 collaboration spaces or in offices around the globe. Thank you all and keep in touch.</p>
Posted in Life Tagged: career, change, ibm <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/aaronkim.wordpress.com/203/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/aaronkim.wordpress.com/203/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/aaronkim.wordpress.com/203/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/aaronkim.wordpress.com/203/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/aaronkim.wordpress.com/203/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/aaronkim.wordpress.com/203/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/aaronkim.wordpress.com/203/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/aaronkim.wordpress.com/203/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/aaronkim.wordpress.com/203/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/aaronkim.wordpress.com/203/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=203&subd=aaronkim&ref=&feed=1" /></div>]]></content:encoded>
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		<title>Web 2.0 Expo San Francisco 2009 Recap: Part 2</title>
		<link>http://feedproxy.google.com/~r/aaronkim/~3/qzwXw8d-Kp0/</link>
		<comments>http://aaronkim.wordpress.com/2009/04/15/web-20-expo-san-francisco-2009-recap-part-2/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 13:07:53 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[w2e]]></category>
		<category><![CDATA[web2.0]]></category>
		<category><![CDATA[web20forbiz]]></category>
		<category><![CDATA[web2expo]]></category>
		<category><![CDATA[web2exposf]]></category>

		<guid isPermaLink="false">http://aaronkim.wordpress.com/?p=199</guid>
		<description><![CDATA[This post is about 2 weeks late, which in this day and age is the web equivalent to yesteryear&#8217;s newspaper. On the bright side, most of the real-time info about the expo was already conveyed by the twitterers out there. Just see this entry as my attempt to seed the machine for future searches. In [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=199&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>This post is about 2 weeks late, which in this day and age is the web equivalent to yesteryear&#8217;s newspaper. On the bright side, most of the real-time info about the expo was already conveyed by the twitterers out there. Just see this entry as my attempt to seed the machine for future searches. In case you are wondering, Part 1 is <a href="http://aaronkim.wordpress.com/2009/04/08/web-20-expo-san-francisco-2009-recap-part-1/" target="_blank">here</a>.</p>
<p><strong>4. Robin Sloan (Current) and Zach Brand (NPR, Digital Media)</strong><br />
<a href="http://www.web2expo.com/webexsf2009/public/schedule/detail/7738" target="_blank">TV &amp; Radio with an API: Stories from Current and NPR</a><br />
Twitter tag: <a href="http://search.twitter.com/search?q=%23w2api" target="_blank">#w2api</a></p>
<div><a title="Web 2.0 Expo San Francisco 2009 by Aaron Julius Kim, on Flickr" href="http://www.flickr.com/photos/aaronjuliuskim/3443912386/"><img src="http://farm4.static.flickr.com/3317/3443912386_0426e20591.jpg" alt="Web 2.0 Expo San Francisco 2009" width="500" height="375" /></a></div>
<p>This session was a bit basic from a geek perspective, but very well done. Being able to convey boring or complex concepts in a clear manner is a rare talent, and both Sloan and Brand did well there. You may not know Sloan, but chances are you saw his cool video <a href="http://robinsloan.com/epic/" target="_blank">EPIC 2014</a>.</p>
<p>Most media companies still don&#8217;t expose most of their content, so I bet this session was inspiring for many. I couldn&#8217;t find the slides available anywhere, but you may like <a href="http://www.slideshare.net/rodbegbie/current-api-brown-bag-presentation" target="_blank">this kind-of-related deck</a> interesting.</p>
<p>Some lessons learned:</p>
<ul>
<li>Use a &#8220;brand and release&#8221; strategy to increase your relevance</li>
<li>APIs allowed NPR to create partnerships that would not exist otherwise</li>
<li>A good quote: <em>&#8220;API = <span class="msgtxt en">how i stopped focusing on my own website and learned to love the whole internet&#8221;</span></em> <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </li>
</ul>
<p><strong>5. Kate Niederhoffer (Dachis Corporation), Marc Smith (Telligent Systems) </strong><br />
<a href="http://www.web2expo.com/webexsf2009/public/schedule/detail/6273" target="_blank">Beyond Buzz: On Measuring a Conversation</a><br />
Twitter tag: <a href="http://search.twitter.com/search?q=%23buzzzz" target="_blank">#buzzzz</a></p>
<p>Unfortunately, I couldn&#8217;t attend the first half of this session. You can see the slideshare presentation embedded below, but a presentation is so much more than slides. Seeing what I missed teased my imagination about how much is hidden in social metrics. I would love to have Kate and Marc presenting in an IBM event in the future, as understanding the potential of social metrics is very relevant for us right now. One more item in my ever growing to-do list: check and play with <a href="http://www.codeplex.com/NodeXL" target="_blank">NodeXL</a>!</p>
<p><object type='application/x-shockwave-flash' wmode='transparent' data='http://static.slideshare.net/swf/ssplayer2.swf?id=1242672&#038;doc=web2-kn-ms-final-3-30-090402221335-phpapp02' width='510' height='418'><param name='movie' value='http://static.slideshare.net/swf/ssplayer2.swf?id=1242672&#038;doc=web2-kn-ms-final-3-30-090402221335-phpapp02' /><param name='allowFullScreen' value='true' /><param name='allowScriptAccess' value='always' /></object></p>
<p><strong>6. Sören Stamer (CoreMedia)</strong><br />
<a href="http://www.web2expo.com/webexsf2009/public/schedule/detail/8848" target="_blank">Darwinism on the Web: Surviving and Thriving in a Web 2.0 World</a><br />
No Twitter tag, apparently <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_sad.gif' alt=':-(' class='wp-smiley' /> </p>
<p>I couldn&#8217;t get in the room for this session, and if you follow this blog you know that this one would be at the top of my list. Next time, I have to make sure I arrive early for sessions with cool titles. As a consolation prize, here&#8217;s a nice <a href="http://www.mediahunter.com.au/2009/04/web-20-session-darwinism-on-the-web-surviving-thriving-in-a-web-20-world/" target="_blank">blog post</a> by a person who was luckier than me and, of course, slideshare:</p>
<p><object type='application/x-shockwave-flash' wmode='transparent' data='http://static.slideshare.net/swf/ssplayer2.swf?id=1236299&#038;doc=20090327dawinismweb2expo-090401180916-phpapp01' width='510' height='418'><param name='movie' value='http://static.slideshare.net/swf/ssplayer2.swf?id=1236299&#038;doc=20090327dawinismweb2expo-090401180916-phpapp01' /><param name='allowFullScreen' value='true' /><param name='allowScriptAccess' value='always' /></object></p>
<p>Considering that I failed miserably in writing part 2 when the info was fresh, I&#8217;m not promising Part 3 this time. In case you still have appetite for more Web 2.0 Expo, you can see all the keynotes <a href="http://web2expo.blip.tv/posts?view=archive&amp;nsfw=dc" target="_blank">here</a>.</p>
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			<media:title type="html">Web 2.0 Expo San Francisco 2009</media:title>
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		<title>Web 2.0 Expo San Francisco 2009 Recap: Part 1</title>
		<link>http://feedproxy.google.com/~r/aaronkim/~3/8p3Tht1RBMM/</link>
		<comments>http://aaronkim.wordpress.com/2009/04/08/web-20-expo-san-francisco-2009-recap-part-1/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 13:25:16 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[w2e]]></category>
		<category><![CDATA[web20expo]]></category>
		<category><![CDATA[web2expo]]></category>
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		<guid isPermaLink="false">http://aaronkim.wordpress.com/2009/04/08/web-20-expo-san-francisco-2009-recap-part-1/</guid>
		<description><![CDATA[I enjoyed attending the Web 2.0 Expo last week, despite missing several sessions due to work-related commitments. Here&#8217;s a high level summary of what I thought was memorable, along with a link to the official expo page, where you can find comments and ratings for the session, and a link to the session-specific Twitter tag, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=195&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>I enjoyed attending the Web 2.0 Expo last week, despite missing several sessions due to work-related commitments. Here&#8217;s a high level summary of what I thought was memorable, along with a link to the official expo page, where you can find comments and ratings for the session, and a link to the session-specific Twitter tag, where you can get the just-in-time tweets by attendees. I highly recommend you to also search Twitter for the speaker name or the tag #w2e as not everybody included the session-specific tag in their tweets.</p>
<p><strong>1. Dion Hinchcliffe<br />
</strong><a href="http://www.web2expo.com/webexsf2009/public/schedule/detail/7467" target="_blank">Economics 2.0: Highly Effective Strategies for Putting Your Business on a Recession Diet</a><br />
Twitter tag: <a href="http://search.twitter.com/search?q=%23econ2" target="_blank">#econ2</a></p>
<div><a title="Web 2.0 Expo San Francisco 2009 by Aaron Julius Kim, on Flickr" href="http://www.flickr.com/photos/aaronjuliuskim/3423492244/"><img style="float:none;" src="http://farm4.static.flickr.com/3330/3423492244_ae332bac39_m.jpg" alt="Web 2.0 Expo San Francisco 2009" width="180" height="240" /></a></div>
<p>This is my recollection of something really bold Dion said. It may be more of a misquote than a quote, so just take it with a grain of salt:</p>
<blockquote><p>The first wave of IT companies was about hardware. The second wave was about software. The next generation of IT companies will be about data. Google may one day become the first trillion dollar company in terms of market cap.</p></blockquote>
<p>Here are Hinchcliffe&#8217;s slides, courtesy of Slideshare:</p>
<p style="text-align:center;"><object type='application/x-shockwave-flash' wmode='transparent' data='http://static.slideshare.net/swf/ssplayer2.swf?id=1257763&#038;doc=economics2web2exposf2009-090407005153-phpapp01' width='510' height='418'><param name='movie' value='http://static.slideshare.net/swf/ssplayer2.swf?id=1257763&#038;doc=economics2web2exposf2009-090407005153-phpapp01' /><param name='allowFullScreen' value='true' /><param name='allowScriptAccess' value='always' /></object></p>
<p><strong>2. Nancy Duarte</strong> &#8211; <a href="http://www.web2expo.com/webexsf2009/public/schedule/detail/6333" target="_blank">Tools for Visual Storytelling</a><br />
Twitter tag: <a href="http://search.twitter.com/search?q=%23w2e_story" target="_blank">#w2e_story</a></p>
<div><a title="Web 2.0 Expo San Francisco 2009 by Aaron Julius Kim, on Flickr" href="http://www.flickr.com/photos/aaronjuliuskim/3422685485/"><img style="float:none;" src="http://farm4.static.flickr.com/3356/3422685485_6352bc7690_m.jpg" alt="Web 2.0 Expo San Francisco 2009" width="240" height="180" /></a></div>
<p>This was by far the best session I attended among the electives. I bought Nancy&#8217;s <a href="http://www.amazon.com/slide-ology-Science-Creating-Presentations/dp/0596522347" target="_blank">slide:ology</a> book last year, and found it to be very good but not extraordinary. Having her conducting a workshop in person is a totally different matter. She&#8217;s an excellent story teller and brought interesting and relevant examples on how to go from mundane and ineffective slides to compelling and informative ones. Here are some pics from the session:</p>
<p><a title="Web 2.0 Expo San Francisco 2009 by Aaron Julius Kim, on Flickr" href="http://www.flickr.com/photos/aaronjuliuskim/3422685519/"><img src="http://farm4.static.flickr.com/3373/3422685519_7d41fc42a4.jpg" alt="Web 2.0 Expo San Francisco 2009" width="500" height="375" /></a><br />
Designing a presentation as if you are plotting a movie or a play</p>
<p><a title="Web 2.0 Expo San Francisco 2009 by Aaron Julius Kim, on Flickr" href="http://www.flickr.com/photos/aaronjuliuskim/3423492306/"><img src="http://farm4.static.flickr.com/3392/3423492306_cce90f8790.jpg" alt="Web 2.0 Expo San Francisco 2009" width="500" height="375" /></a><br />
Combining multiple diagram types in one visually informative combo</p>
<p><a title="Web 2.0 Expo San Francisco 2009 by Aaron Julius Kim, on Flickr" href="http://www.flickr.com/photos/aaronjuliuskim/3423492324/"><img src="http://farm4.static.flickr.com/3385/3423492324_2968d1f06c.jpg" alt="Web 2.0 Expo San Francisco 2009" width="500" height="375" /></a><br />
Time to go back to the drawing board and redo all those complex slides</p>
<p><a title="Web 2.0 Expo San Francisco 2009 by Aaron Julius Kim, on Flickr" href="http://www.flickr.com/photos/aaronjuliuskim/3423492364/"><img src="http://farm4.static.flickr.com/3620/3423492364_59283cb3da.jpg" alt="Web 2.0 Expo San Francisco 2009" width="500" height="416" /></a><br />
Great use of Meebo to brainstorm with the audience in real time</p>
<p><strong><br />
3. Peter Kim, Charlene Li and Jeremiah Owyang</strong> &#8211; <a href="http://www.web2expo.com/webexsf2009/public/schedule/detail/5779" target="_blank">Why Social Media Marketing Fails &#8211; and How to Fix It</a><br />
Twitter tag: <a href="http://search.twitter.com/search?q=%23smfail" target="_blank">#smfail</a></p>
<div><a title="Web 2.0 Expo San Francisco 2009 by Aaron Julius Kim, on Flickr" href="http://www.flickr.com/photos/aaronjuliuskim/3422685603/"><img src="http://farm4.static.flickr.com/3385/3422685603_955906a55b_m.jpg" alt="Web 2.0 Expo San Francisco 2009" width="240" height="180" /></a></div>
<p>I had high expectations for this one, but felt a bit disappointed &#8211; maybe because the expectations were unfairly high to start with. I&#8217;m a big fan of the <a href="http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/dp/1422125009" target="_blank">Groundswell</a> book, and I follow both Jeremiah and Peter in Twitter, and I know they have a lot to knowledge to share. I&#8217;ve been in panels in the past, so I know that they are often hit-or-miss, depending a lot on the chemistry among the participants or the questions from the audience. The major reason for this one not realizing its full potential was that the panel was not diverse enough in terms of opinions. It would probably be good to have panelists with radically different points of view for the discussions to get interesting. Despite all that, I was really pleased with listening to Charlene for the first time and seeing how balanced her positions are toward the business value of Social Media Marketing. Talking to her after the session was great too, as she&#8217;s very approachable and addresses all questions very directly.</p>
<p>Part 2 will come some time soon <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p><strong>Update:</strong> Embedded Hinchcliffe&#8217;s presentation from Slideshare.</p>
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		<title>Is failure overrated?</title>
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		<comments>http://aaronkim.wordpress.com/2009/04/02/is-failure-overrated/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 06:56:06 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Innovation]]></category>
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		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[failure]]></category>
		<category><![CDATA[learning]]></category>
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		<category><![CDATA[web20expo]]></category>
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		<description><![CDATA[As seen in Biznology (slightly modified to avoid overlapping with previous posts in this blog):
Is learning from failures overrated? When emphasizing the importance of learning from errors, are we actually creating a culture of losers? Read on to hear arguments on both sides of this discussion and make up your mind. Your company&#8217;s survival in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=189&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://sf.web2expo.com"><br /><img style="float:left;margin-top:10px;margin-bottom:10px;margin-right:10px;" src="http://assets.en.oreilly.com/1/event/22/webexsf2009_speaker-banner_125x125.gif" alt="Web 2.0 Expo San Francisco 2008" title="Web 2.0 Expo San Francisco 2008" border="0" width="125" height="125" /><br /></a><br /><i>As seen in <a target="_blank" href="http://www.mikemoran.com/biznology/archives/2009/03/innovation_and_failure.html">Biznology</a> (slightly modified to avoid overlapping with previous posts in this blog):</i></p>
<p>Is learning from failures overrated? When emphasizing the importance of learning from errors, are we actually creating a culture of losers? Read on to hear arguments on both sides of this discussion and make up your mind. Your company&#8217;s survival in the long term may depend on it.</p>
<p>I&#8217;m in San Francisco this week, <a target="_blank" href="http://www.web2expo.com/webexsf2009/public/schedule/detail/5771">speaking at</a> and attending the Web 2.0 Expo at the Moscone West. In a number of sessions, the speakers emphasized that failure is an important part of the innovation game. Knowing that I also tend to subscribe to that theory, and commenting on the <a target="_blank" href="http://aaronkim.wordpress.com/2009/03/26/on-learning-and-losing/">Charlie Brown comic strip</a> I embedded in my previous blog entry, a colleague at IBM pointed me to an interesting piece written by Jason Fried, from 37signals, who challenges that whole concept: <a target="_blank" href="http://www.37signals.com/svn/posts/1643-failure-is-overrated-a-redux"><i>&#8220;Failure is overrated, a redux&#8221;</i></a>. It&#8217;s a good post, and the comments are also worth reading. To have a complete picture of the discussion, I suggest you to also read the New York Times article Jason refers to, <a target="_blank" href="http://www.nytimes.com/2009/03/22/business/22proto.html?_r=1">&#8220;Try, Try Again, or Maybe Not&#8221;</a>.</p>
<p>As it&#8217;s often the case in heated discussions, I initially found that Jason was defending a completely different perspective toward failure and learning, but this comment of his on <a target="_blank" href="http://www.37signals.com/svn/posts/1555-learning-from-failure-is-overrated">another related post</a> made me think that the difference is mostly one of weight.<br />
<blockquote><i>&#8220;Everything is a learning experience. It’s just that I’ve found learning from your successes to be more advantageous. (&#8230;) I’ve always found more value in learning from the things that work than the things that don’t.&#8221;</i></p></blockquote>
<p>I definitely can live with that position. What I have more trouble with is the cited Harvard Business School working paper. Here are some excerpts from the NYT article:<br />
<blockquote>“The data are absolutely clear,” says Paul A. Gompers, a professor of business administration at the school and one of the study’s authors. “Does failure breed new knowledge or experience that can be leveraged into performance the second time around?” he asks. In some cases, yes, but over all, he says, “We found there is no benefit in terms of performance.”</p>
<p>(&#8230;) first-time entrepreneurs who received venture capital funding had a 22 percent chance of success. Success was defined as going public or filing to go public; Professor Gompers says the results were similar when using other measures, like acquisition or merger.</p>
<p>Already-successful entrepreneurs were far more likely to succeed again: their success rate for later venture-backed companies was 34 percent. But entrepreneurs whose companies had been liquidated or gone bankrupt had almost the same follow-on success rate as the first-timers: 23 percent. </p></blockquote>
<p>If the article is accurate &#8211; and that&#8217;s a big if, considering that this is still a working paper &#8211; it seems that the HBS research is not actually proving that <i>&#8220;when it comes to venture-backed entrepreneurship, the only experience that counts is success&#8221;</i>, as stated in the opening paragraph. It basically demonstrates that enterpreneurs who managed to go public or filed to go public are slightly more likely (going from 22% to 34%) to have a repeat, but isn&#8217;t that expected?</p>
<p>There are several factors that come into play when filing a venture to go public, and having done it once gives an entrepreneur some knowledge of what it takes to get there again. I actually find surprising that, even with that edge, the rate of failure is still very high. Another way to interpret the same data is: roughly two thirds of entrepreneurs who were successful the first time (and I&#8217;m using the same loose definition of success here) fail the second time. If anything, the data tells me that success is also overrated. </p>
<p>The &#8220;learning from failures&#8221; approach makes more sense when you take a granular approach to it. Every single initiative you undertake is composed of a vast number of small wins and losses. You definitely can learn from both outcomes, so regardless of which one will teach you the most, embrace successes AND failures. The fundamental message when advocating a culture that allows failure to occur from time to time is to avoid analysis paralysis, or even worse, denial by hiding what went wrong and exaggerating what went right.</p>
<p>The bottom line is that innovation entails good risk management and shares many features with the financial world. Low risk initiatives are likely to generate low returns, and don&#8217;t give you much of a competitive edge. Being bold may lead you to collect wins and losses along the way, but also can reward you more handsomely overall. Knowing that, it&#8217;s important that you balance your innovation initiatives the same way you handle a portfolio: diversify them and adjust the mix to your comfort level. During economic downturns like the one we are going through now, it&#8217;s easy to panic and stop innovating. Keep in mind that a solid and consistent long term approach to innovation may determine your ability to survive in good and bad times.</p>
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		<title>On learning and losing</title>
		<link>http://feedproxy.google.com/~r/aaronkim/~3/ywlI81f7wbU/</link>
		<comments>http://aaronkim.wordpress.com/2009/03/26/on-learning-and-losing/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 06:19:25 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Think]]></category>
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		<guid isPermaLink="false">http://aaronkim.wordpress.com/?p=184</guid>
		<description><![CDATA[This is a great counterpoint to my previous post on learning from failures  
Mr. Charles M Schulz, we miss you and ol&#8217; Charlie.

Posted in Think Tagged: comics, learning      <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=184&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>This is a great counterpoint to <a href="http://aaronkim.wordpress.com/2009/03/10/tony-scott-fernando-pessoa-michael-jordan-innovation-and-failure-am-i-the-only-vile-and-errant-one-on-earth/" target="_blank">my previous post on learning from failures</a> <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Mr. Charles M Schulz, we miss you and ol&#8217; Charlie.</p>
<p><a title="Peanuts" href="http://comics.com/peanuts/2009-03-25/"><img src="http://assets.comics.com/dyn/str_strip/000000000/00000000/0000000/200000/70000/6000/300/276369/276369.full.gif" border="0" width="500" alt="Peanuts" /></a></p>
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			<media:title type="html">Peanuts</media:title>
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		<title>Ctrl + X and Scissors: Share, even if you think everybody knows it already</title>
		<link>http://feedproxy.google.com/~r/aaronkim/~3/OwPVW8Ms0SY/</link>
		<comments>http://aaronkim.wordpress.com/2009/03/19/ctrl-x-and-scissors-share-even-if-you-think-everybody-knows-it-already/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 14:57:31 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Blogging]]></category>
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		<category><![CDATA[sharing]]></category>
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		<guid isPermaLink="false">http://aaronkim.wordpress.com/2009/03/19/ctrl-x-and-scissors-share-even-if-you-think-everybody-knows-it-already/</guid>
		<description><![CDATA[Working with Bernie Michalik for a few years now, we changed our behaviour when sharing knowledge &#8211; and also other trivial things that don&#8217;t deserve to be called &#8220;knowledge&#8221;, more like gossip or useless tidbits of information. At the beginning, we would not share some tips about interesting Web 2.0 sites or piece of news [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=180&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Working with Bernie Michalik for a few years now, we changed our behaviour when sharing knowledge &#8211; and also other trivial things that don&#8217;t deserve to be called &#8220;knowledge&#8221;, more like gossip or useless tidbits of information. At the beginning, we would not share some tips about interesting Web 2.0 sites or piece of news because we just assumed that the other party would have heard about it already, as we both are avid consumers of new geeky stuff.</p>
<p>Over time, we noticed that more often than not our assumption was wrong. Even though we share quite a bit of a network and sources of information, we still find that a good deal of what one of us know is not as universally known as we expected. Coming to think of it, the <a href="http://www.youtube.com/browse?s=mp&amp;t=a&amp;c=0&amp;l=" target="_blank">most popular YouTube video of all time</a> as of this writing is Avril Lavigne&#8217;s &#8220;Girlfriend&#8221;, with 117 million views &#8211; it just passed the long time favourite &#8220;Evolution of Dance&#8221;. Even if you consider that each view was by a different person &#8211; very unlikely by the way &#8211; that music video would have failed to reach the remaining 883,000,000 people with Internet access. I know, people could have seen it in Vimeo or Metacafe, but you catch my drift. No matter how many people know about anything, there are always more people who don&#8217;t know about it.</p>
<p>That&#8217;s one of the beauties of blogging or tweeting &#8211; or re-tweeting, for that matter. You share without actually knowing if people care of not, a &#8220;To Whom It May Concern&#8221; note to the world. Sometimes it&#8217;s a hit, sometimes it&#8217;s a miss. Sometimes it&#8217;s a miss that becomes a hit a few months from now, as that shared knowledge becomes digitalized and searchable.</p>
<p>One silly example. In the early nineties, somebody told me a handy logic behind having Ctrl + X and Ctrl + V as shortcuts for &#8220;cut&#8221; and &#8220;paste&#8221;, respectively. The letter &#8220;X&#8221; resembles an open scissor &#8211; thus &#8220;cut&#8221;, and the letter &#8220;V&#8221; is like that handwritten markup most of us use to signal an insertion point in the middle of a text &#8211; thus &#8220;paste&#8221;. Even 15 years later, there are still a fair number of people who never heard about the mnemonic aspect of those shortcuts.</p>
<p>The bottom line? Don&#8217;t be afraid to share what you learn. You&#8217;ll quickly find you are almost always the &#8220;second last to learn&#8221;.</p>
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		<title>Tony Scott, Fernando Pessoa, Michael Jordan, Innovation and Failure: Am I the only vile and errant one on Earth?</title>
		<link>http://feedproxy.google.com/~r/aaronkim/~3/lpkBvUVYFJY/</link>
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		<pubDate>Wed, 11 Mar 2009 00:34:35 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Innovation]]></category>
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		<guid isPermaLink="false">http://aaronkim.wordpress.com/?p=176</guid>
		<description><![CDATA[This is an updated version of a post I originally wrote for my internal IBM blog back in 2006. Some of the points there are still relevant today.

As the downturn in the global economy continues, many companies adopt a cautious approach towards innovation. In some ways, tough economic times may actually be a good opportunity [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=176&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><em>This is an updated version of a post I originally wrote for my internal IBM blog back in 2006. Some of the points there are still relevant today.<br />
</em></p>
<p>As the downturn in the global economy continues, many companies adopt a cautious approach towards innovation. In some ways, tough economic times may actually be a good opportunity for companies to innovate and differentiate themselves from the competition. Borrowing from the <a href="http://en.wikipedia.org/wiki/Punctuated_equilibrium" target="_blank">punctuated equilibrium</a> theory, innovation may occur in bursts when facing major shifts in the ecosystem. Also, as Google likes to claim, <a href="http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1530" target="_blank">creativity loves constraint</a>.</p>
<p>A few years ago, I was fortunate to listen to a talk about innovation by Tony Scott, who carries the impressive track of being a CTO at GM, and a CIO with Disney and Microsoft. In my poorly written notes, here&#8217;s what he said, or more precisely, my recollection of what he said back then:</p>
<blockquote>
<ul>
<li><em><strong>Innovation is a combination of inspiration, perspiration, persistence and really good marketing.</strong></em></li>
<li><em><strong>Good architecture principles, according to Vitruvius Pollio (referred by some as the first architect) are order, eurhythmy, symmetry, propriety, economy, commodity, firmness and delight. We tend to focus the least in the last one</strong>.<br />
</em></li>
<li><em><strong>Competition and cooperation can co-exist</strong>.<br />
</em></li>
<li><em><strong>Create a culture where you&#8217;re allowed to fail from time to time</strong>.<br />
</em></li>
</ul>
</blockquote>
<p>Innovation implies exploring new possibilities, and learning from mistakes. An error-adverse culture cannot expect much innovation to occur.</p>
<p>In our continuous pursuit for innovation in the enterprise, we need to have a frame of mind where we take some risks and we accept failures, admit them, and learn from them. If you don&#8217;t tolerate errors, or deny them, you are just freezing yourself in your current position. In a world changing at a very fast pace, the status quo means staying behind and it just creates an environment where nobody dares to innovate. Enterprises could learn a lot from:</p>
<ul>
<li>All projects that went over budget</li>
<li>All innovative ideas that failed to realize potential gains</li>
<li>All bids and proposals lost</li>
<li>All products and services exhibiting a shrinking market share</li>
</ul>
<p>I also like this Michael Jordan quote:<em>&#8220;I&#8217;ve missed more than 9000 shots in my career. I&#8217;ve lost almost 300 games. 26 times, I&#8217;ve been trusted to take the game winning shot and missed. I&#8217;ve failed over and over and over again in my life. And that is why I succeed.&#8221;</em> As basketball wisdom goes, you miss 100% of the shots you don&#8217;t take.</p>
<p>Note that I&#8217;m not proposing that we should create a culture of losers. The idea I&#8217;m trying to convey can be summarized by &#8220;His Airness&#8221; again: <em>&#8220;I can accept failure, but I can&#8217;t accept not trying.&#8221;</em></p>
<p>One of my favourite writers/poets of all time was the Portuguese author <a href="http://en.wikipedia.org/wiki/Fernando_Pessoa" target="_blank">Fernando Pessoa</a>, who wrote, as his heteronym Álvaro de Campos, the gem below about the denial with which we tend to approach failure.</p>
<p>For the Portuguese and Spanish speakers out there, try the original version, <a href="http://www.releituras.com/fpessoa_linhareta.asp" target="_blank">&#8220;Poema em linha reta</a>.</p>
<blockquote><p>
Foursquare Poem</p>
<p>I&#8217;ve never known anybody who&#8217;s had the crap beaten out of them.<br />
All my aquaintances have been champions in everything.</p>
<p>I, so often shabby, so often swinish, so often vile,<br />
I, so often, unforgivably, a parasite.<br />
Inexcusably filthy I,<br />
Who so often haven&#8217;t had the patience to shower,<br />
I, who so often have been ridiculous, absurd,<br />
Who have publicly wiped my feet on etiquette&#8217;s tapestry,<br />
Who have been grotesque, paltry, servile, and arrogant,<br />
Who have silently suffered besmirching<br />
And when I haven&#8217;t been silent, have been even more ridiculous;<br />
I, who have been a clown for chambermaids,<br />
I, who have felt the winks of stevedores,<br />
I, who have been fiscally embarassed, who have borrowed and forfeited,<br />
I, who when the time for blows arises,<br />
Have recoiled in advance of the possibility of blows;<br />
I who have suffered the anguish of ridiculous little things,<br />
I declare that in all the world I am without par.</p>
<p>Every one I know who speaks to me<br />
Never did a ridiculous thing, never suffered besmirching,<br />
Was never anything but a prince &#8211; all of them princes &#8211; in life&#8230;</p>
<p>If only I could hear another human voice<br />
Confess not sin, but disgrace;<br />
Confess not violence, but cowardice!<br />
No, they&#8217;re all The Ideal, to hear them tell it.<br />
Who in this great world will confess to me that even once they were vile?<br />
O princes, my brothers,</p>
<p>God damn it, I&#8217;m fed up with semi-gods!<br />
Where are there people in the world?</p>
<p>Am I the only vile and errant one on earth?</p>
<p>Women may not have loved them,<br />
They may have been betrayed &#8211; but ridiculous, never!<br />
And I, who have been ridiculous without being betrayed,<br />
How can I speak to my superiors without reeling?<br />
I who have been vile, literally vile,<br />
Vile in the most paltry and infamous meaning of the word.
</p></blockquote>
<p>(I couldn&#8217;t find the source for the translation above, so if anybody knows it, please drop me a note so that I can properly credit it and ask for permission to have it here.)</p>
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		<title>Five things I didn’t know about Darwin</title>
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		<pubDate>Sat, 28 Feb 2009 23:46:37 +0000</pubDate>
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		<description><![CDATA[You should probably know by now that in 2009 we celebrate 200 years of Charles Darwin&#8217;s birth and 150 years since &#8220;The Origin of Species&#8221; was first published. I&#8217;ve been feasting on all the information flooding in the media about him, and I learned quite a bit about the man and the book in the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=172&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>You should probably <a href="http://aaronkim.wordpress.com/" target="_blank">know by now</a> that in 2009 we celebrate 200 years of Charles Darwin&#8217;s birth and 150 years since <em>&#8220;The Origin of Species&#8221;</em> was first published. I&#8217;ve been feasting on all the information flooding in the media about him, and I learned quite a bit about the man and the book in the last few months. Here&#8217;s my top 5 list, in no particular order.</p>
<p><strong>1. A dinasty of sorts</strong><br />
The last publication by Darwin, written just 2 weeks before he died, was about a tiny clam found on a beetle leg. Nothing particularly interesting there. The person sending Charles the specimen was Walter Drawbridge Crick, a shoemaker and amateur naturalist. Even less remarkable, one could say, until you learn that Walter would eventually have a grandson named Francis, of Watson &amp; Crick&#8217;s double helix fame, arguably the second most important insight in Biology, and perhaps in all sciences (Source: <a href="http://ngm.nationalgeographic.com/2009/02/darwin-legacy/ridley-text" target="_blank">National Geographic Magazine</a>).</p>
<p><strong>2. Evolution</strong><br />
The word &#8220;Evolution&#8221;, so associated with Darwin in our collective mind, never appears in <em>&#8220;The Origin of Species&#8221;</em>. The closest you get is the last word in the last sentence of the book, a poetic gem of scientific literature: <em>&#8220;There is grandeur in this view of life, with its several powers, having been originally breathed into a few forms or into one; and that, whilst this planet has gone cycling on according to the fixed law of gravity, from so simple a beginning endless forms most beautiful and most wonderful have been, and are being, evolved.&#8221; </em>You can check that yourself by downloading a PDF version of the book <a href="http://embryology.med.unsw.edu.au/pdf/Origin_of_Species.pdf" target="_blank">here</a> (Source: <a href="http://www.cbc.ca/quirks/archives/08-09/qq-2009-02-07.html" target="_blank">Quirks and Quarks podcast, CBC</a>).</p>
<p><strong>3. Survival of the fittest</strong><br />
Even more puzzling is the fact that the term &#8220;survival of the fittest&#8221; was first coined by Herbert Spencer in the book <em>&#8220;The principles of biology&#8221;</em> (1864), and only shows up in late editions of <em>Origin</em>, duly acknowledging Spencer&#8217;s authorship: <em>&#8220;I have called this principle, by which each slight variation, if useful, is preserved, by the term natural selection, in order to mark its relation to man&#8217;s power of selection.  But the expression often used by Mr. Herbert Spencer, of the Survival of the Fittest, is more accurate, and is sometimes equally convenient.&#8221;</em>. (Sources: <a href="http://www.phrases.org.uk/meanings/340400.html" target="_blank">The Phrase Finder</a> and <a href="http://www.gutenberg.org/dirs/etext99/otoos610.txt" target="_blank">Gutemberg project</a>).</p>
<p><strong>4. The destiny of species</strong><br />
Long before coming up with his theory about where the species came from, many of Charles&#8217; objects of study ended up in his stomach. Darwin used to eat several of the animals he helped describing, including, but not limited to, water-hogs (<a href="http://en.wikipedia.org/wiki/Capybara" target="_blank"><em>capivaras</em></a> for Brazilians, a REALLY big rat, in fact the largest rodent in the world), birds of prey like the <a href="http://en.wikipedia.org/wiki/Crested_Caracara" target="_blank">caracara</a>, and <a href="http://en.wikipedia.org/wiki/Armadillo" target="_blank">armadillos</a>. I guess that to provide a comprehensive description of a species, behaviour and looks were not enough: the more information the better <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  . I learned about this bizarre piece of trivia while watching the excellent &#8220;Darwin&#8217;s Legacy&#8221; course by Stanford University, <a href="http://deimos3.apple.com/WebObjects/Core.woa/Browse/itunes.stanford.edu.1712314949" target="_blank">available in iTunes U</a>., but you can find a very good description of Darwin&#8217;s culinary adventures <a href="http://shirleywho.wordpress.com/2009/02/12/the-gustatory-voyage-of-the-beagle-part-1/" target="_blank">here</a>.</p>
<p><strong>5. Brazil according to Darwin</strong><br />
Charles, to put it mildly, didn&#8217;t enjoy much his time in Brazil, affirming at the end of his <a href="http://www.gutenberg.org/dirs/etext97/vbgle11.txt" target="_blank">&#8220;Voyage of the Beagle&#8221;</a> travelog: <em>&#8220;On the 19th of August we finally left the shores of Brazil. I thank God, I shall never again visit a slave-country.&#8221;</em> I&#8217;m not sure if slavery in Brazil was worse than in other parts of the world, but being the <a href="http://en.wikipedia.org/wiki/History_of_slavery_in_Brazil" target="_blank">last country in the Western hemisphere to abolish slavery</a> suggests that the Brazilian society of the 18th century relied heavily on it, to the point that even today Brazil still has the <a href="http://www.modernghana.com/news2/181827/1/nigeria-finally-opens-its-cultural-centre-in-salva.html" target="_blank">second largest population of black origin in the world</a> (after Nigeria). On the other side, Darwin was awed by the forests in Brazil: <em>&#8220;Among the scenes which are deeply impressed on my mind, none exceed in sublimity the primeval forests undefaced by the hand of man; whether those of Brazil, where the powers of Life are predominant, or those of Tierra del Fuego, where Death and decay prevail.  Both are temples filled with the varied productions of the God of Nature: &#8212; no one can stand in these solitudes unmoved, and not feel that there is more in man than the mere breath of his body.&#8221;</em> Both quotes are a bit surprising given their quasi-spiritual tone. Finally, to conclude on a lighter note, this is <a href="http://darwin-online.org.uk/converted/manuscripts/Darwin_C_R_BeagleDiary_EHBeagleDiary.html" target="_blank">Darwin&#8217;s account</a> of Carnival folies in Salvador, Bahia, written on March 4th, 1832:</p>
<blockquote><p>This day is the first of the Carnival, but Wickham, Sullivan &amp; myself nothing undaunted were determined to face its dangers. — These dangers consist in being unmercifully pelted by wax balls full of water &amp; being wet through by large tin squirts. — We found it very difficult to maintain our dignity whilst walking through the streets. — Charles the V has said that he was a brave man who could snuff a candle with his fingers without flinching; I say it is he who can walk at a steady pace, when buckets of water on each side are ready to be dashed over him. After an hours walking the gauntlet, we at length reached the country &amp; there we were well determined to remain till it was dark. — We did so, &amp; had some difficulty in finding the road back again, as we took care to coast along the outside of the town. — To complete our ludicrous miseries a heavy shower wet us to the skins, &amp; at last gladly we reached the Beagle. — It was the first time Wickham had been on shore, &amp; he vowed if he was here for six months it should be only one.</p></blockquote>
<p>Watching Darwin braving the festive Carnival crowds in Salvador would have been priceless. If only we had Flickr and YouTube back then!</p>
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		<title>ROI 2.0, Part 3: We don’t need a Social Media ROI model</title>
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		<pubDate>Thu, 19 Feb 2009 13:47:21 +0000</pubDate>
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		<description><![CDATA[Malcolm Gladwell, in his hilarious TED talk on spaghetti sauce, tells the story of Howard Moskowitz&#8217;s epiphany while looking for the perfect concentration of aspartame to use in the Diet Pepsi formulation:

Howard does the experiment, and he gets the data back, and he plots it on a curve, and all of a sudden he realizes [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=170&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Malcolm Gladwell, in his hilarious <a href="http://www.ted.com/index.php/talks/malcolm_gladwell_on_spaghetti_sauce.html" target="_blank">TED talk on spaghetti sauce</a>, tells the story of Howard Moskowitz&#8217;s epiphany while looking for the perfect concentration of aspartame to use in the Diet Pepsi formulation:<em><br />
</em></p>
<blockquote><p><em>Howard does the experiment, and he gets the data back, and he plots it on a curve, and all of a sudden he realizes it&#8217;s not a nice bell curve. In fact, the data doesn&#8217;t make any sense. It&#8217;s a mess. It&#8217;s all over the place. (&#8230;) Why could we not make sense of this experiment with Diet Pepsi? And one day, he was sitting in a diner in White Plains (&#8230;). And suddenly, like a bolt of lightning, the answer came to him. And that is, that when they analyzed the Diet Pepsi data, they were asking the wrong question. They were looking for the perfect Pepsi, and they should have been looking for the perfect Pepsi<strong>s</strong>.&#8221; </em></p></blockquote>
<p>Tangent note: Most TED talks are a treat, but this one is particularly funny and thought-provoking. If you haven&#8217;t seen it yet, consider paying it a visit. If you have an iPhone or iPod Touch, you may like the <a href="http://www.appleinsider.com/blogs/iphone/08/12/09/ted_talk_videos_available_through_free_iphone_app.html" target="_blank">TED app</a> too!</p>
<p>Over the last few years, many in the Social Media space have been on a quest to find the perfect ROI model for blogs, micro-blogs, wikis, social networking, social bookmarking and other animals in the ever growing Web 2.0 zoo. You&#8217;ll see opinions ranging from <em>&#8220;we don&#8217;t need ROI for Social Media&#8221;</em> to <em>&#8220;Web 2.0 has to rely on a lagging ROI&#8221;</em> to <em>&#8220;ROI 2.0 comes from time savings&#8221;</em>. In a way, they are all right and all wrong at the same time. Paraphrasing Doctor Moskowitz, <strong>there is no perfect Social Media ROI model, there are only perfect Social Media ROI model<span style="text-decoration:underline;">s</span></strong>.</p>
<p>Since 2006, I&#8217;ve been talking to several senior executives in multiple industries and across geographies about the business value of Web 2.0, and have noticed a wide range of approaches when deciding whether or not (and how much) to invest in social computing. For companies in the forefront of the social media battleground, such as newspapers, book publishers and TV channels, investing heavily in new web technologies has often been a question of survival, and decision makers had significant leeway in trying new ways of delivering their products and services, with the full blessing of their stakeholders. On the other side of the spectrum, in sectors such as financial services, social media is not yet unanimously regarded as the way to go. I&#8217;ve heard from a number of banking and insurance clients that, if Social Media advocates don&#8217;t articulate clearly the returns they are expecting to achieve, they won&#8217;t get the funds to realize their vision.</p>
<p>Most players in Government were also very skeptical until <a href="http://blogs.crikey.com.au/trevorcook/2008/11/06/obamas-surge-in-corporate-social-media/" target="_blank">the Obama effect</a> took the world by storm, creating a sense of urgency that was not as prevalent before. Since then, government agencies around the globe seem to be a bit more forgiving with high level business cases for social computing initiatives inside and outside the firewall. However, to balance things out, in most of the other industries, investments in innovation are being subject to even more scrutiny than normal due to the tough current economic environment. So, having a few ROI models in your pocket does not hurt.</p>
<p>The following ROI models are emerging, and we can expect a few more to appear in the near future.</p>
<p><strong>1. Lagging ROI</strong></p>
<p>Last year, I spoke to the CIO of a global retail chain and he had an interesting approach towards strategic investments in emerging technologies. Instead of trying to develop a standard business case based on pie-in-the-sky ROI calculations, he managed to convince the board of directors to give him more flexibility to invest in a few projects his team deemed to be essential for the long-term survival of the company. For those, he would provide after-the-fact ROI metrics, so that decision makers could assess whether to keep investing or pull the plug. He also managed expectations by saying upfront that some of those projects would fail, but doing nothing was not an option. By setting aside an innovation bucket and establishing a portfolio of parallel innovation initiatives, you can hedge your bets and improve your overall success rate.</p>
<p><strong>2. Efficiency gains or cost avoidance<br />
</strong><br />
Many of the early Social Media ROI models are based on how much time you save by relying on social media, converting that to monetary terms based on the cost of labour. While this is certainly a valid approach, it needs to be supplemented by other sources of business value. Unless you are capable of mapping the saved minutes with other measurable outcomes derived from having more time available, the most obvious way to realize the value of being more efficient is to reduce head count, as in theory the group can do the same work as before with less people. If that&#8217;s the core of your business case justification, it may fire back in the long term, as some people may feel that the more they use social computing, the more likely it is that their department will be downsized.</p>
<p><strong>3. Proxy Metrics<br />
</strong><br />
Some of the ROI examples in the <a href="http://blogs.forrester.com/groundswell/2007/01/new_roi_of_blog.html" target="_blank">Groundswell</a> book and blog rely on proxy marketing metrics, i.e., what would be the corresponding cost of a conventional marketing campaign to achieve the same level of reach or awareness. For example, when calculating the ROI of an executive blog, the authors measure value by calculating the cost of advertising, PR, SEO and word-of-mouth equivalents.</p>
<p><strong>4. Product/Service/Process Innovation<br />
</strong><br />
The value of customer or employee insights that end up generating brand new products, services and processes or improvements to existing one needs to be taken into account. Measuring the number of new features is relatively straightforward. Over time, you may want to figure out the equivalent R&amp;D cost to get the same results.</p>
<p><strong>5. Improved Conversions<br />
</strong><br />
Back to the Groundswell book, one of the ROI examples there shows how ratings and reviews can improve conversion rates (i.e., from all people visiting your site, how many more buy products because they trust the input from other consumers, compared to typical conversion rates).</p>
<p><strong>6. Digitalization of knowledge<br />
</strong><br />
By having employees blogging, contributing to wikis, commenting or rating content, creating videos and podcasts, companies are essentially enabling the digitalization of knowledge. Things that used to exist only in people&#8217;s heads are now being converted to text, audio and images that are searchable and discoverable. It&#8217;s the realization of the asset that Clay Shirky calls the cognitive surplus. That was an elusive resource that didn&#8217;t have much monetary value before the surge in user-generated content. Naturally, a fair portion of that digitalized knowledge has very little business value, so you need to find metrics to determine how much of that truckload of content is actually useful. You can infer that by using cross-links, comments, ratings or even number of visits.</p>
<p><strong>7. Social capital and empowerment of the workforce<br />
</strong><br />
There is certainly business value in having a workforce composed of well connected, well informed and motivated employees. What metrics can be used to assess the degree of connectivity/knowledge/motivation of your human resources? Several social computing tools give you indirect metrics that provide a glimpse of the metrics you can exploit. <a href="http://www-01.ibm.com/software/lotus/services/atlasasset.html" target="_blank">Atlas for IBM Lotus Connections</a>, for example, gives you the ability to see how your social network evolves quarterly, and can help determining how many people are associated with some hot skill (full disclosure: I work for IBM).</p>
<p>As you can see in several of the emerging models listed above, there are often three types of inputs to develop ROI calculations:</p>
<ul>
<li>Quantitative metrics that can be obtained directly from the system data and log files</li>
<li>Qualitative metrics that are determined using surveys, questionnaires and polls</li>
<li>Dollar multipliers that attribute arbitrary monetary value to hard to assess items such as a blog comment or an extra contact in your social network</li>
</ul>
<p>For the monetary value, I would suggest to adopt a sensitivity analysis approach, working with conservative, average and aggressive scenarios, and adjusting them over time. Just don&#8217;t go overboard. As I stated in a previous post, there&#8217;s an ROI for calculating ROI. ROI models should be easy to understand, as decision makers will often frown upon obscure calculations that require a PhD degree in financial modeling.</p>
<p>In summary: we don&#8217;t need one Social Media ROI model, we need many of them. None of the ones emerging now is perfect, none will ever be. You may need to have a few in your toolkit and develop a sense of which one to use in each case.</p>
<p>Previous ROI entries:</p>
<p><a href="http://aaronkim.wordpress.com/2008/12/11/roi-20-part-1-bean-counters-vs-innovators-the-need-for-a-real-exchange-of-ideas/">ROI 2.0, Part 1: Bean counters vs Innovators &#8211; The need for a real exchange of ideas</a><br />
<a href="http://aaronkim.wordpress.com/2008/12/15/roi-20-part-2-storytelling-and-business-cases/">ROI 2.0, Part 2: Storytelling and Business Cases</a></p>
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Posted in Blogging, Business, Government, Innovation, Social Media, Web 2.0 Tagged: roi, socialmedia, web2.0 <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/aaronkim.wordpress.com/170/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/aaronkim.wordpress.com/170/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/aaronkim.wordpress.com/170/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/aaronkim.wordpress.com/170/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/aaronkim.wordpress.com/170/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/aaronkim.wordpress.com/170/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/aaronkim.wordpress.com/170/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/aaronkim.wordpress.com/170/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/aaronkim.wordpress.com/170/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/aaronkim.wordpress.com/170/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=170&subd=aaronkim&ref=&feed=1" /></div>]]></content:encoded>
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		<title>Web 2.0, Unplugged</title>
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		<pubDate>Tue, 10 Feb 2009 14:25:25 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://aaronkim.wordpress.com/2009/02/10/web-20-unplugged/</guid>
		<description><![CDATA[As previously seen in Biznology:
Reports of the demise of newspapers, radio, TV, and other traditional media have been greatly exaggerated over and over again through several decades now. But when the so-called &#8220;new media&#8221; head offline to show up in traditional media clothes, is that a step backward or is it just the natural evolution [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronkim.wordpress.com&blog=2389904&post=168&subd=aaronkim&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><i>As previously seen in <a target="_blank" href="http://www.mikemoran.com/biznology/blog/index.html">Biznology</a>:</i></p>
<p>Reports of the demise of newspapers, radio, TV, and other traditional media have been greatly exaggerated over and over again through several decades now. But when the so-called &#8220;new media&#8221; head offline to show up in traditional media clothes, is that a step backward or is it just the natural evolution of communications?</p>
<p>On January 29, I was speaking at a local event in Toronto, and had the opportunity to attend a session by <a href="http://www.cbc.ca/sunday/evan.html">Evan Solomon</a>, the co-anchor of <i>CBC News: Sunday</i>. It was a good talk about how the next technology revolution will play out. He pointed out that when a new technology comes, the incumbent never dies: it simply goes after deeper efficiencies. TV never killed radio broadcasting, just forced the old media to discover spaces where the new entrant would not be as efficient. Talk radio, for example, is perfect when you&#8217;re driving. Watching TV? Not so much.</p>
<p>Coincidentally, on my way back home I was listening to random podcasts in my <a target="_blank" href="http://aaronkim.wordpress.com/2008/12/09/podcasts-whats-in-your-list/">overgrown playlist</a>, and serendipity showed its face. <a target="_blank" href="http://www.cbc.ca/spark/2009/01/episode-64-january-28-31-2009/">Spark episode 64</a> came up, and the great <a target="_blank" href="http://www.cbc.ca/spark/nora/">Nora Young</a> (CBC again, sorry <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':-D' class='wp-smiley' />  ) was interviewing Ben Terrett, one of the guys behind this:
<div align="center"><a target="_blank" href="http://farm4.static.flickr.com/3108/3235834998_1514123e13_m.jpg"><img style="max-width:800px;" src="http://farm4.static.flickr.com/3108/3235834998_1514123e13_m.jpg" /></a><br /><a target="_blank" href="http://farm4.static.flickr.com/3108/3235834998_1514123e13_m.jpg">Photo</a> by Flickr user a.affleck, Creative Commons, Attribution 2.0 Generic</div>
<p>It&#8217;s exactly what it looks like. They took 23 blog posts from the Internet and printed them in newspaper format. You can read more about their effort <a target="_blank" href="http://noisydecentgraphics.typepad.com/design/2009/01/things-our-friends-have-written-on-the-internet-2008-is-a-publication-thats-been-dropping-through-letter-boxes-over-the-last.html">here</a>. Here&#8217;s some excerpts from Ben&#8217;s words:
</p>
<blockquote><p>We wanted to see what things written specifically for screen felt like when they were printed out. (&#8230;) If you print it out, you can take it on the bus, you can take it into the loo, you can actually read it out. So, we thought some things needed a paper-based audience rather than a screen-based audience&#8230;The newspaper is not dying but maybe the business model is. The format is still a great way to read stuff. And it is really accessible&#8230;We wanted to see what happens if we just print some stuff from the Internet out. And then would that lead to something else?</p></blockquote>
<p>The podcast goes ahead and mentions two other similar examples: <a target="_blank" href="http://theprintedblog.com/">The Printed Blog</a> (&#8220;The Best of the Web on your Newsstand&#8221;) and <a target="_blank" href="http://www.printcasting.com/">Printcasting</a>, a service that <i>&#8220;will make it possible for anyone to create a local printable newspaper, magazine or newsletter that carries local advertising&#8211;all for free&#8211;by pulling together online content from existing sources, such as blogs, and combining it with local advertising that matches the content.&#8221;</i></p>
<p>You may also have read recently that <a target="_blank" href="http://apcmag.com/Content.aspx?id=3418">Wikipedia may soon start offering printed books</a> with its popular articles. The contents of the German edition seem to already be available for the <a target="_blank" href="http://pediapress.com/">PediaPress</a> service, but as my German is as good as my Korean&#8211;i.e., non-existent&#8211;I couldn&#8217;t for the life of me figure out how to do it. It&#8217;s interesting to hear from Angela Beesley Starling, chair of the Wikimedia Foundation Advisory Board, that one of the intended objectives for having a print edition is to remove the perception that a wiki-based encyclopaedia is not reliable. That&#8217;s exactly the same point that Ben made to Nora: somehow, good ol&#8217; paper feels much more serious, important, authoritative.</p>
<p>In some cases, like with &#8220;The Tech Guy&#8221; talk show by online celebrity <a target="_blank" href="http://en.wikipedia.org/wiki/Leo_Laporte">Leo Laporte</a>, it&#8217;s even hard to tell if that is a podcast made into a radio show or the other way around. Finally, YouTube <a target="_blank" href="http://www.internetnews.com/bus-news/article.php/3642176">has long been rumoured</a> to be flirting with network TV. YouTube is somehow already available on the living rooms via Apple TV or <a target="_blank" href="http://www.youtube.com/blog?entry=sDFlZe7FwJI">game consoles</a>. I tested it on my Wii this week. The experience is underwhelming, but I definitely see the potential behind it.</p>
<p>In my <a target="_blank" href="http://www.mikemoran.com/biznology/archives/2008/12/fame_interactive_ads_and_onlin_1.html">last Biznology post</a>, I mentioned that the online social media conversation was expanding and becoming increasingly fragmented. Looking at the bigger picture, it may just make sense that social media also expand to the offline side of the spectrum, so that it can extend its reach. Many people are still much more comfortable with paper, TV or radio than with the cyberspace. And there are places where quite frankly people should not take a computer anyway <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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<p>Coming back to Evan Solomon&#8217;s message, social media is also in a continuous search for deeper efficiencies. This may sometimes just mean reaching out to conventional media, which can expose the existing content to audiences and places that would not otherwise be touched, and also access to new marketing opportunities.</p>
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