Atlantic Creative Communications blogs

2013 Video Production Reel

accav — Fri, 17 May 2013 20:23:01 +0000

At long last we have another beautiful reel to show off what the team has been up to for the past 6 months or so. This reel features footage from our Audi Christmas TV Spot, Lenior Memorial Hospital TV Spot and Senior Helpers Conference Video among many others. Check it out and let us know what you think.

Customer Service #Fail - Not So Easy

accav — Fri, 17 May 2013 15:41:42 +0000

So, I love the Chat option on websites! I will happily click chat far sooner than I will pick up the phone and call. I recently noticed that our Web Designer has a chat option and guess what - I clicked it and asked a question and got a response right away!! I then asked if they thought it helped their business and the pros and cons of the service. Their favorite thing about it was that they could turn it OFF and ON - so when someone is available it pops up and when they are not available no one knows the difference.

The Power of the #Hashtag

accav — Fri, 10 May 2013 19:33:07 +0000

Just about everyone knows what a hashtag is at this point, but very few people understand its true power. Let’s talk about this online phenomenon and how you can embrace it to improve your social media presence.

Video Production for Everybody

accav — Tue, 30 Apr 2013 19:51:05 +0000

Sometimes people aren't sure if a video will really help them in their branding, marketing, sales, or general business. To that we say - of course it will! How else can you convey the message that you want with just the right emotion and story in an engaging way so that people will pay attention to what you're saying? We mentioned last week that zappos and some other shopping sites include videos for each of their products.

Do Product Videos Really Sell More?

accav — Thu, 18 Apr 2013 17:57:09 +0000

We are always researching the video landscape and have noticed that retailers have really adopted the "product video" format. With so many people shopping online, it's not that surprising.

Millions are spent trying to figure out how to get people to buy more. In the early days of the Internet it was just the convenience, but now with millions of retail sites online and so many actual stores down the street from consumers, the online retailer really has to stand out.

Digital Marketing for Business - Valuable Takeaways

accav — Wed, 17 Apr 2013 01:05:31 +0000

We gained some valuable knowledge and insight from industry experts at the first-ever Digital Marketing for Business conference that took place over the past two days at the Raleigh Convention Center. The sessions spanned topics that provided helpful marketing advice for every size business.

Just a few of the great tips and knowledge we were able to takeaway from the sessions include:

Full Frame Film Festival

accav — Fri, 12 Apr 2013 17:30:14 +0000

Last weekend, the Triangle once again was host to Full Frame Documentary Film Festival. Filmmakers came from all over the world to present their latest documentary shorts and features. The festival is a great opportunity to see films that may not otherwise screen in our area and get a chance to speak with the people who made them! In addition to numerous screenings, there were panels, parties, and free events open to t

Leveraging Your Video on Vimeo

accav — Tue, 02 Apr 2013 19:15:29 +0000

There are so many video sharing sites out there but one has reigned supreme for the past few years. YouTube is great for sharing funny cat videos and even marketing videos that you'd like to have found in search. But what about videos that are for a more targeted audience or for an interface that can be customized and maintain professionalism? That's where vimeo comes in.

They offer an interface free of distraction and have been a favorite for award-winning shorts from filmmakers.

Tricky Situations

accav — Mon, 01 Apr 2013 19:00:05 +0000

In honor of April Fool's Day we thought we'd share a tricky situation with our readers. So it's always been a little tricky to get to our office on Etta Burke Court. For one there was a concrete median that most GPS systems said to turn left over. As far as we know - none of our visitors did that. If you were coming from Hillsborough Street and didn't damage your car or risk your life taking an illegal turn, a 5-minute exploration of West Raleigh and Western Boulevard ensued after which you could actually turn onto Etta Burke Court.

First Impressions are Lasting

accav — Mon, 25 Mar 2013 19:17:14 +0000

First impressions are so important in business. Think about it. If you are searching for a service or a product, once you find a business' website what makes you stay and click around and what drives you away?

Video is a great way to engage your potential clients...or completely turn them off.