Accelprofit Systems is a leading SEO and Medical Web design company in San Diego.  If you are a Plastic Surgeon and you want to grow your business you must have a SEO Team in order to have an online presence.  Once your business is at the top of Google and the other engines your phones will ring consistently.

The keywords associated with your business are extremely competitive and require a professional Plastic Surgery SEO team to drive your practice to the top of search engines.  SEO does take time and you need to keep in mind many of your competitors have been building their online presence for years.

It is our experience if you have a brand new URL, it will take between 4-6 months for our company to get you to the top of engines.  During this period it makes sense to do pay per click until your organic results warrant termination of PPC.

You can visit our SEO case studies page to view our clients stories of success online at SEO Medical Case Studies.

Prior to launching your campaign Accelprofit will reverse engineer competitors in your market.  For example lets say you are a Plastic Surgeon in Beverly Hills like our client Dr William Bruno.  We launched Dr Bruno’s SEO campaign in Dec 2011.  He was ranking page 3-4 at the time and was frustrated with his results.

The image below will give you some perspective at the task at hand, the number one guy in Beverly Hills is Dr Teitelbaum and here is a snapshot of his website architecture and why he ranks #1.

This site has over 44,000 links, lots of EDU links and much more going for it.  Dr Bruno only had a few hundred links when we began his campaign, now he has over 6,000 and growing.

He is currently page one mid pack for keywords like “plastic surgeon beverly hills” and in the next few months we expect it to go higher.

The key to SEO is understanding what your competition has done and doing, so you can catch up to him.

If you would like for us to analyze your competition give us a call and we would be happy to provide you with this free information.

Google is at it again and the chat rooms are full of webmasters crying the blues.  This past week Google targeted over optimized websites.  We are glad to see that our clients have not been impacted by this latest update.  It looks as though sites that were keyword loaded in their title tags, meta descriptions and content got hit the hardest.

This is straight from Google Blog;

“White hat” search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site.

The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.

The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded. To that end we’ve launched Panda changes that successfully returned higher-quality sites in search results. And earlier this year we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”

In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.

If your site has been hit by recent update call us today for an evaluation.

“Link-building” is really a general expression used to explain everything web-site designers do in order to develop links resulting in an internet site on the web. It’s the key technique utilized to gain back links to websites in search engines like Google, and it is probably the most important aspect of SEO.

There’s a multitude of different link-building approaches to SEO, plus some “Black Hat” techniques.  For example, purchasing links off websites like Fiverr, for instance, aren’t approved by Google. Its known that almighty Google punishes internet sites seriously for purchasing links using the aim of growing their Google Page Ranking, so you need to avoid purchasing links and roll-up your sleeves and employ proper link-building strategies to gain page ranking.

Proper link-building is really a complex procedure that involves receiving links using their company websites to your website. Some website owners believe that getting a backlink to your website on similar websites rich in pr will encourage Google to boost your website’s page ranking, which is among the explanations why web sites that provide “do-follow” links are extremely popular.

Not all links are produced equal, there is a distinction between “do-follow” and “no-follow” links. Its my  experience that a “do follow” link will help your sites page rank and “no-follow” links will bring visitors but will not help page rank.

Utilizing numerous outgoing do-follow links to your site is viewed as offering your “Google juice” by many Search Engine Optimization professionals, and may help with your page ranking. Many sites, including popular wikis, social bookmark submitting sites, corporate blogs, private blogs, yet others over the internet have only no-follow outgoing links among their pages. Obtaining a do-follow link on one of these simple sites is basically impossible, and talking about impossible-another link that everybody wants is really a do-follow link on the site with .edu or .gov domain extensions, that are seen as an type of “Ultimate Goal” by website owners. Some website owners pay 100s and as high as 1000′s of dollars to acquire a do-follow link online using these more rare domain extensions despite the fact that it is a very dangerous procedure that most Search engine optimization specialists are only able to very carefully recommend.

Link-building is among the easiest and most effective ways to reach your audience, however it takes lots of effort and and lots of time for you to build high-quality links. It’s not as simple as it seems, and several believe that link-building-like Seo generally-is a kind of art. Most Search engine optimization professionals agree that link-building can be your ace in the hole against your competition, and at Accelprofit we are always looking for brand new avenues of which to keep our clients’ companies within the internet search engine spotlight. Visit our web site to stay up-to-date how we are taking Search engine optimization into 2012 and beyond!

Advantages of Employing an online Advertising Company

Most companies are acutely conscious that Web advertising methods really are a marketing necessity in the current era where more customers are turning to the net to locate items, services, and also the companies that offer them. However, many companies have a problem with applying a highly effective Web advertising plan that provides valuable business results. A great Online marketing advertising strategy has lots of components and could be a very time consuming to manage. Employing a Web advertising company to manage your business’s Online marketing marketing campaign can make sure that your business will get the best from its marketing budget. With strong industry understanding and expertise, a great Web advertising company can make certain your company makes money from its internet business presence and you can focus more on running your company.

Selecting the best Web Advertising Company

Once you choose to hire an online advertising firm, it’s vital that you select the best company for you. Search on the internet itself to look for companies and check out their reviews and recommendations. Use other professionals inside your industry or individuals with similar companies to yours and request a referral. You will find several excellent firms available to you, it’ll just take some research and interviewing to find the one right for you.

Make sure to interview multiple different companies. Don’t just hire the first agency you interview. For your time and effort, weigh several companies prior to making your choice.  Ask for case study reports demonstrating the success of other similar businesses as yours.

Aspects of a great Web Advertising Company

Your Online marketing advertising firm should have the ability to deliver measureable and recent results for your company. A great agency ought to be one which asks your company lots of questions (additionally to responding to all yours). When they request lots of questions regarding your company, the firm really wants to understand your company so that it can deliver results. It’s your business in the end, and you ought to have the ability to take part in the role you want inside your Web advertising strategy.

The best firm should have the ability to give your company constructive, useful feedback together with your Online marketing ideas or current methods. This proves they sincerely worry about your business’s success and its Online marketing advertising strategy.

A great Web advertising company ought to always be getting fresh suggestions to the table.  The firm should constantly be striving to enhance your online marketing advertising plan which means you stand above the bend and obtain the most from your marketing budget.

Accelprofit Systems recently launched a new site for Dr. Vu a Plastic Surgeon in Portland Oregon.  Dr Vu contracted with Accelprofit for a complete WordPress re-design in addition to handling her SEO.

Dr. Vu was concerned with a potential loss in rankings with the re-model, but Accelprofit was not only able to maintain her old ranks but improve them dramatically with the launch.  When a site is designed properly, in most cases there will be an improvement in rankings when implementing a WordPress site.  In Dr. Vu’s case we have seen her jump from page 2 ranking to page 1 with most keywords and she in now ranked at top of page 1 within a month!

You can visit her Plastic Surgery Portland Site here.

Accelprofit Systems is proud to launch a new plastic surgery website for Beverly Hills Plastic Surgeon Dr William Bruno.  Dr Bruno contracted with Accel to design a site that reflected his location in Beverly Hills and highlighted his work.

Dr Bruno wanted a site that had large before and after plastic surgery images that are easy to view on mobile devices as well as computers.

Dr Bruno also contracted with Accel to handle his SEO services.  We are optimizing his site for his services offered in Beverly Hills.

AccelProfit Systems prides its self in being an innovative and high end Search Engine Optimization (SEO) and and web design company based in San Diego.  We also provide web design and SEO services for Law offices, cosmetic dentists, professionals, and high technology companies. 

Medical site design:

We are very proud to be one of the top medical site design and SEO companies not only in San Diego, but also in the US.  We are so confident in the SEO work that we do that we actually publish our report card (the current rankings of the sites we are providing SEO for) so that our clients, and potential clients can not only browse through our Portfolio to see the quality of the sites we design, but also how they are currently ranking.  As far as we are aware, this is an industry first, and we are happy to not only provide our clients with accountability but also transparency so that they can be assured that we are doing our job!

On the web design side, we create custom WordPress websites that are not only clean and innovative, but that also are easy to navigate and look totally profession.  If you are considering a new site for your medical practice I strongly urge you to browse through our portfolio, look at how out sites are ranking, and give us a call for a free informative consultation.  Unlike many of our competitors who have their sites developed overseas, we have a team of San Diego based web developers who will create a custom site that not only meet your expectations, but our goal is to exceed them.

Medical site design is one of our specialties, and whether you are looking for a cutting edge gallery to highlight your work as a plastic surgeon or cosmetic dentist, or just need to breath new life into an old HTML site we can do that for you.  Plastic surgeon SEO is a specialty of ours, and we have numerous clients all over the US which are ranked not only on Google’s first page, but are ranked #1 for many of their desired keywords in the Search Engines Results Page (SERP).  The first page of Google’s SERP gets roughly 90% of the clicks from potential clients, so if you site is not found there you are missing out on countless opportunities to generate new business.  Our San Diego SEO team is one of the best in the business, and that is why we are able to offer a 100% money back guarantee that we WILL get you to the first page of Google’s SERP.  If you are in a competitive field and your website is not generating the new business that you believe it should be please give us a call for a complimentary site analysis, or fill out this form and we will analyze your current site and let you know what you can expect from us.

Profession Website Design and SEO:

We provide web design for any business that wants to be truly competitive in today’s information age.  Whether you are an attorney, doctor, contractor, engineer, architect, in high end technology, retail, or even the wine industry we can create you the Ferrari of websites.  Not only will it be 100% tailored to your specifications, but it will be built on the best platform in the business (WordPress).  WordPress web design can create anything that you could ever imagine.  With this content management system, you can have integrated blog technology, online chat with customers, endless apps, mobile versions of your site, and all the bells and whistles found on your favorite sites.  This platform is built for the long haul, it can manage all of your content through databases, and with its utilization of PHP, it makes it possible to do quite complex pagination, sort, and display catalogs of information.  One of the best things is that once its set up, the end user in your office can easily add content, by entering data in the appropriate fields without having to know how to work with HTML of PHP.

If you have any questions on what AccelProfit Systems can do for your business please don’t hesitate to give us a call, or send us an email.  As San Diego’s premier medical SEO, and web design firms, as well as a provider of SEO for a wide variety of professions, we can not only design a site that will blow away your competition, we will also SEO it so that you show up on Google’s first page for all of your desired keywords.

A question that we often times get from both existing clients, and prospective clients is “What advantages does SEO have over Pay Per Click (PPC) advertising?”  Many times the clients are already running successful or semi-successful PPC advertising campaigns, and they want to know if it is better to spend their advertising budget on purely SEO, purely PPC, or some combination in the middle.  Our goal at AccelProfit Systems, is to provide our customers with page one placement on Google, for their desired keywords, while saving them money on advertising in the long run.

In my experience there is a pretty simple answer for this.  If your site is not currently showing on the 1st page of Google’s Search Engine Results Page (SERP), but your site is generating new clients for your business through PPC advertising, then you really should consider the following example from an actual customer of ours:

The Widgetmatic corporation is currently spending $10,000 a month of PPC advertising through Google, and their search partners

• The average Cost Per Click (CPC) for Widgetmatics keywords is $7.75 per click
• They receive 1,290 visits to their site from PPC advertising
• They has a 5% conversion ratio, or 64 new clients per month
• This would be 768 clients per year
• The cost per conversion is $156

So judging by all the numbers above, everything looks pretty good.  Widgetmatic is spending $156 for every new customer.

However, the problem is that in PPC advertising there is a linear relationship between the amount of advertising dollars that you spend, and the number of new clients that you generate.  This is displayed below

You can see from the graph that regardless of how much you spend, the number of new customers will be just a fraction of the number of clicks generated.

Now lets examine the case of spending those advertising dollars for Search Engine Optimization (SEO).

Just for some rough numbers lets say that you pay $2,500 for the initial SEO setup, and your SEO contract for your 10 desired keywords is $2,500 a month.  If your SEO is set up and maintained properly you should be showing on Google’s first page, and hopefully in the top 3 positions after 6-9 months.  This puts your yearly advertising budget for SEO at $30,000.

Now lets examine 10 keywords that your site was optimized for.  In this example I will use terms related to plasic surgery in San Diego CA.  Ten terms that you would probably want to be SEO’d for would be

• plastic surgeons in san diego 6,600 searches per month
• san diego plastic surgery 6600 searches per month
• san diego cosmetic surgeon 5400 searches per month
• san diego breast augmentation 3600 searches per month
• breast implants san diego 3600 searches per month
• liposuction san diego 2400 searches per month
• nose job san diego 1000 searches per month
• san diego tummy tuck  880 searches per month
• san diego facelift 590 searches per month
• san diego mommy makeover 260 searches per month

If you are ranked 1st on the SERPS research shows you get 36% of the clicks, 2nd gets 12.5% and 3rd gets 9.5%.  So lets assume for the 1st three terms you are ranked third, for the second three you are ranked second, and for the last 4 you are ranked 1st. Then you would be generating the following number of clicks for those terms:

• plastic surgeons in san diego 627 clicks per month
• san diego plastic surgery 627 clicks per month
• san diego cosmetic surgeon 513 clicks per month
• san diego breast augmentation 450 clicks per month
• breast implants san diego 450 clicks per month
• liposuction san diego 300 clicks per month
• nose job san diego 360 clicks per month
• san diego tummy tuck  317 clicks per month
• san diego facelift 212 clicks per month
• san diego mommy makeover 94 clicks per month

So adding up all of the numbers from the above data, you would be generating 3,950 visits to your website in a month.  You should still see a 5% conversion ratio, so this is 196 new clients per month.  If we expand this out to a year, you would generate 2,370 new clients over a year, and your cost per conversion is $12.66.

If we now compare this to the CPC case that we examined earlier, you would generate 1290 clicks per month, which was 64 new clients per month, or 768 new clients per year.

In order for the PPC campaign to generate the same number of visits that the SEO produces from the organic search results, you would have to spend $30,600 per month(at $7.75 per click) or $370,000 for the year.

Lets examine these results over the period of a year

PPC Advertising for 1 year

• Total cost $120,000
• Total new clients 768
• Cost per conversion $156

SEO Advertising for 1 year

• Total cost $30,000
• Total new clients 2,370
• Cost per conversion $12.66

So in summary, had this client chosen to have their site properly SEO’d, and waited for the site to start organically ranking on Google’s SERP, they would have saved $90,000 over the course of the year.  While at the same time only spending 25% of their budget on SEO they would have generated over 300% more clients than the PPC campaign did.

I think its pretty clear that SEO is the clear winner when choosing where to spend your advertising dollars.  PPC has its place, but it is to supplement your rankings while SEO is taking hold, and should only be ran for a set time duration.  Additionally PPC is a great tool if you are running a promotion, and want to start getting clicks immediately.  But for the long haul your advertising dollars are much better spent on SEO.

This article was written by Dr. Garrett Garner, at San Diego based AccelProfit Systems.  AccelProfit Systems performs SEO for all types of businesses, but are highly skilled in the area of medical SEO and SEO for medical sites, including plastic surgeons, and cosmetic dentistry.

Steve made a great video this week to remove some of the confusion about page rank, and what its importance is to SEO.  Essentially page rank is an algorithm designed by Larry Page, and used by all search engines, to determine the importance of specific pages on the web.  It assigns a numeric weight to each webpage on the world wide web based upon hyperlinks to that specific page.  The purpose of page rank is to measure the “importance” of each page .

In a nutshell, each and every page of content on the internet can “cast a vote” for other pages.  The algorithm uses these “votes” to calculate the overall importance of a specific page, and gives it a numeric page rank value from 0 to 10 (zero being the lowest and 10 being the highest).

When a site has links from a page with high page rank (PR 3, 4, 5 etc) those pages essentially share some of their page rank with the site they link to.  Therefore if you have links to your site from 10 to 15 pages that have a PR of 3-5, then the page rank of that page, and your site as a whole will jump dramatically.  10-15 links from high page ranked pages can be equivalent to thousands if not tens of thousands of links from sites with a low page rank (PR Zero or PR One).

This explains the importance of link building with sites of high page rank in related fields, and why simple spam links from pages will 0 rank will do little to help your site.

]]> http://accelprofitsystems.com/the-importance-of-page-rank-to-seo/feed/ 0 http://accelprofitsystems.com/the-importance-of-page-rank-to-seo/?utm_source=rss&utm_medium=rss&utm_campaign=the-importance-of-page-rank-to-seo http://feedproxy.google.com/~r/accelprofitsystems/~3/qwN1Klyu-EQ/ http://accelprofitsystems.com/mast-technologies-contracts-with-accelprofit-systems-for-seo/#comments Thu, 15 Dec 2011 19:19:43 +0000 Dr. G http://accelprofitsystems.com/?p=956

We are excited to announce that Mast Technologies, a San Diego base technology company has contracted with AccelProfit Systems to do their nationwide SEO.  Mast Technologies designs, develops and manufactures innovative RF Absorbers, microwave and EMI Shielding absorbing materials for integration into military and electronics solutions.