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	<title>Acquisio</title>
	
	<link>http://www.acquisio.com</link>
	<description>Performance Media Platform - PPC Management Software</description>
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		<title>Process or Results?</title>
		<link>http://feedproxy.google.com/~r/acquisio/~3/ZneZet9HG78/</link>
		<comments>http://www.acquisio.com/ppc/process-or-results/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 14:00:27 +0000</pubDate>
		<dc:creator>Andrew Goodman</dc:creator>
				<category><![CDATA[PPC Marketing]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[perspective]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.acquisio.com/?p=5849</guid>
		
			<content:encoded><![CDATA[There’s a misconception in SEM: that the way to succeed is to focus on performance. This column is intended to make it clear that while the medium is all about measurability, accountability, and performance at the end of the day, you don’t achieve those things just by obsessing about them....<br/>
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Please see the Acquisio Blog for the full story.<div class="feedflare">
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		<feedburner:origLink>http://www.acquisio.com/ppc/process-or-results/</feedburner:origLink></item>
		<item>
		<title>Acquisio User Summit 2012</title>
		<link>http://feedproxy.google.com/~r/acquisio/~3/f3S8PHFh4-o/</link>
		<comments>http://www.acquisio.com/video-blog/acquisio-user-summit-2012/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 17:15:36 +0000</pubDate>
		<dc:creator>Marc Poirier</dc:creator>
				<category><![CDATA[Video Blog]]></category>
		<category><![CDATA[Acquisio User Summit]]></category>
		<category><![CDATA[montreal bagels]]></category>
		<category><![CDATA[Montreal Jazz Festival]]></category>
		<category><![CDATA[poutine]]></category>
		<category><![CDATA[smoked meat]]></category>

		<guid isPermaLink="false">http://www.acquisio.com/?p=5860</guid>
		
			<content:encoded><![CDATA[So what does poutine, smoked meat, the best bagels, the Montreal International Jazz Festival and Acquisio have in common? Well, they all call Montreal home. And in this episode, I want to talk about all these things, and how this summer, Acquisio will be holding the first ever Acquisio User...<br/>
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Please see the Acquisio Blog for the full story.<div class="feedflare">
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		<item>
		<title>Global Performance Media Platform Acquisio to Host Inaugural User Summit</title>
		<link>http://feedproxy.google.com/~r/acquisio/~3/QPKZg_iB8S8/</link>
		<comments>http://www.acquisio.com/news/global-performance-media-platform-acquisio-to-host-inaugural-user-summit/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 09:10:55 +0000</pubDate>
		<dc:creator>Marie Lossowski</dc:creator>
				<category><![CDATA[Acquisio News]]></category>

		<guid isPermaLink="false">http://www.acquisio.com/?p=5809</guid>
		
			<content:encoded><![CDATA[Digital Agencies from Across the World Invited to Montreal in June 2012 Montreal, Canada&#8211;February 15, 2012&#8211;To better serve its rapidly increasing customer base, performance media platform Acquisio announced today that it will host the inaugural Acquisio User Summit in Montreal, June...<br/>
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Please see the Acquisio Blog for the full story.<div class="feedflare">
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		<item>
		<title>Reach, Social Reach, Frequency and Connections in Facebook Advertising</title>
		<link>http://feedproxy.google.com/~r/acquisio/~3/bx54qAGQXQc/</link>
		<comments>http://www.acquisio.com/social/reach-social-reach-frequency-and-connections-in-facebook-advertising/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 15:04:07 +0000</pubDate>
		<dc:creator>Bill Quinn</dc:creator>
				<category><![CDATA[Marketing for Beginners]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ad fatigue]]></category>
		<category><![CDATA[facebook ads]]></category>
		<category><![CDATA[sponsored stories]]></category>

		<guid isPermaLink="false">http://www.acquisio.com/?p=5618</guid>
		
			<content:encoded><![CDATA[If you’ve been sitting on the sidelines trying to decide if Facebook advertising is right for your business, there’s no time like the present to jump in and give it a try. As with any performance based advertising campaign, you won’t know unless you test it, then measure and optimize...<br/>
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Please see the Acquisio Blog for the full story.<div class="feedflare">
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		<item>
		<title>How &amp; Why to Use Pinterest in Your Marketing</title>
		<link>http://feedproxy.google.com/~r/acquisio/~3/VynUuijf7S8/</link>
		<comments>http://www.acquisio.com/social/how-why-to-use-pinterest-in-your-marketing/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 12:46:30 +0000</pubDate>
		<dc:creator>CT Moore</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[contests]]></category>
		<category><![CDATA[interest targeting]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Tumblr]]></category>

		<guid isPermaLink="false">http://www.acquisio.com/?p=5768</guid>
		
			<content:encoded><![CDATA[So if you work in digital marketing (which you probably do if you&#8217;re reading this blog) and you don&#8217;t live under a rock, you&#8217;ve probably heard some noise around the latest social media darling Pinterest. I like to think of it as Tumblr for adults (much fewer hipsters and boobie...<br/>
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Please see the Acquisio Blog for the full story.<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/acquisio/~4/VynUuijf7S8" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.acquisio.com/social/how-why-to-use-pinterest-in-your-marketing/</feedburner:origLink></item>
		<item>
		<title>SEO Supercharging Your Inbound Marketing Campaigns</title>
		<link>http://feedproxy.google.com/~r/acquisio/~3/locGG4zSQJw/</link>
		<comments>http://www.acquisio.com/social/seo-supercharging-your-inbound-marketing-campaigns/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 14:10:34 +0000</pubDate>
		<dc:creator>CT Moore</dc:creator>
				<category><![CDATA[Marketing for Beginners]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[white papers]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[Wordpress SEO Plugin by Yoast]]></category>

		<guid isPermaLink="false">http://www.acquisio.com/?p=5669</guid>
		
			<content:encoded><![CDATA[We spend a lot more time on this blog talking about &#8220;outbound marketing&#8221; rather than &#8220;inbound marketing&#8221;. Sure, we sometimes touch on how to sync the two, such as using PPC to find SEO opportunities and support SEO efforts, but even then we&#8217;re focusing on...<br/>
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Please see the Acquisio Blog for the full story.<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/acquisio/~4/locGG4zSQJw" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.acquisio.com/social/seo-supercharging-your-inbound-marketing-campaigns/</feedburner:origLink></item>
		<item>
		<title>Learn How to Get More Money out of Google Grants</title>
		<link>http://feedproxy.google.com/~r/acquisio/~3/QhMI-0vFnbE/</link>
		<comments>http://www.acquisio.com/ppc/learn-how-to-get-more-money-out-of-google-grants/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 14:36:33 +0000</pubDate>
		<dc:creator>Greg Meyers</dc:creator>
				<category><![CDATA[AdWords Tips]]></category>
		<category><![CDATA[PPC Marketing]]></category>
		<category><![CDATA[501(c)(3)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google grants]]></category>
		<category><![CDATA[non-profits]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.acquisio.com/?p=5720</guid>
		
			<content:encoded><![CDATA[If you are asking yourself &#8220;what is a Google Grant?&#8221;, then your eyes are going to light up and your going to find a family member or friend and tell them about it. Basically, Google provides eligible 501(c)(3) organizations with an initial $10,000/month to serve ads on Google.com only....<br/>
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Please see the Acquisio Blog for the full story.<div class="feedflare">
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		<feedburner:origLink>http://www.acquisio.com/ppc/learn-how-to-get-more-money-out-of-google-grants/</feedburner:origLink></item>
		<item>
		<title>Bid Management: You Make the Rules</title>
		<link>http://feedproxy.google.com/~r/acquisio/~3/AIohi79jstk/</link>
		<comments>http://www.acquisio.com/ppc/bid-management-you-make-the-rules/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 14:24:23 +0000</pubDate>
		<dc:creator>Emmanuel Begouen</dc:creator>
				<category><![CDATA[PPC Marketing]]></category>
		<category><![CDATA[ad groups]]></category>
		<category><![CDATA[Avg Position]]></category>
		<category><![CDATA[bid management]]></category>
		<category><![CDATA[campaign automation]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[Cost per Conversion]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[Max. CPC]]></category>
		<category><![CDATA[quality score]]></category>
		<category><![CDATA[ROAS]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[text ads]]></category>

		<guid isPermaLink="false">http://www.acquisio.com/?p=5542</guid>
		
			<content:encoded><![CDATA[If you manage online campaigns, you&#8217;re probably overwhelmed by the daily manual labor required to manage campaigns properly. Campaign managers often spend over one third of their time on tedious tasks such as bid management or keyword performance monitoring. Lucky you! Many tools are now...<br/>
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Please see the Acquisio Blog for the full story.<div class="feedflare">
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		<item>
		<title>SES NYC – March 20-21, 2012</title>
		<link>http://feedproxy.google.com/~r/acquisio/~3/TYO99f-gvzs/</link>
		<comments>http://www.acquisio.com/uncategorized/ses-nyc-march-20-21-2012/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 19:12:17 +0000</pubDate>
		<dc:creator>Marie Lossowski</dc:creator>
				<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.acquisio.com/?p=5708</guid>
		
			<content:encoded><![CDATA[Acquisio would like to invite you to SES New York 2012 Conference &#38; Expo. Visit us at Booth #4 on Tuesday, March 20, at the Hilton New York. With an Expo Hall Pass you can access: Keynote Panels Express Site Clinics Sponsored Sessions Networking events Enter 20ACQU upon registration and...<br/>
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Please see the Acquisio Blog for the full story.<div class="feedflare">
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		<item>
		<title>Beginner’s PPC Guide: 5 Tips to Simplify Your Paid Search Campaign</title>
		<link>http://feedproxy.google.com/~r/acquisio/~3/buN6Hv-hprA/</link>
		<comments>http://www.acquisio.com/ppc/beginners-ppc-guide-5-tips-to-simplify-your-paid-search-campaign/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 14:23:39 +0000</pubDate>
		<dc:creator>Bill Quinn</dc:creator>
				<category><![CDATA[Marketing for Beginners]]></category>
		<category><![CDATA[PPC Marketing]]></category>
		<category><![CDATA[ad groups]]></category>
		<category><![CDATA[bid management]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Dynamic Keyword Insertion]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[negative keywords]]></category>
		<category><![CDATA[ppc campaign management]]></category>
		<category><![CDATA[quality score]]></category>

		<guid isPermaLink="false">http://www.acquisio.com/?p=5606</guid>
		
			<content:encoded><![CDATA[Managing an effective paid search campaign is daunting for even the most experienced PPC expert. And for us mere mortals, it can seem almost impossible, especially if it’s one of twenty other marketing activities you’re managing. Here are a few tips that can help you simplify your PPC campaign to...<br/>
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Please see the Acquisio Blog for the full story.<div class="feedflare">
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