Acquisition Engine

Create Your Own Social Curation Tools with ‘If This Then That’ (IFTTT)

Sean McColgan — Mon, 09 Jan 2012 06:19:52 +0000

Program the web with the conditional statement “if this then that” (IFTTT) and create your own set of social curation tools for free. Now when you hear the words ‘conditional statement’ and ‘program the web’ you may be already tuning …

The 10 Biggest Google Adwords Spenders

Sean McColgan — Mon, 12 Dec 2011 19:15:25 +0000

Kantar Media have just released a list of the top 20 biggest Ad buyers on the Google Adwords platform in the US. They estimated PPC spend based on keyword clicks, pricing and impression data. It makes for an interesting read …

Beyond the Infographic: 12 Parallax Scrolling Sites that Inform, Engage and Entertain

Sean McColgan — Mon, 07 Nov 2011 17:01:35 +0000

Infographics: love them or hate them, you can’t escape them. With the rise of the infographic at all time high (a reported mention of ‘infographic’ every 1.7 seconds on the 16th Aug), many are now asking where next for this …

Digital Marketing Trends for 2011

Sean McColgan — Thu, 06 Jan 2011 13:14:56 +0000

Happy New Year All! We've decided to kick off 2011 with some insights from our favourite peers and digital marketers on the trends to watch out for in the year ahead. Insights are based on anything from content development, to web analytics, to the increasingly relevant subject of mobile marketing.

3 Fresh Lead Generation Tools For the Savvy Digital Marketer

Sean McColgan — Wed, 20 Oct 2010 11:05:15 +0000

Good quality leads are the life blood of any business, and efficient lead generation is what makes them possible. In this blog post we review 3 fresh lead acquisition tools that provide engagement and value first opportunities for the savvy Digital marketer.

B2B Lead Generation with Google Analytics

Sean McColgan — Thu, 09 Sep 2010 16:32:47 +0000

We all know that B2B sales lead generation has a long road from lead to sales conversion, and that the optimal solution for reducing sales leads time lines is to find the warmest leads possible to convert. Being digital marketers we like to create these warm leads for the sales team via a myriad of online tactics: PPC, email marketing, conversation marketing, social media marketing, content development etc.

The Top 10 Best Social Media Marketing Campaigns Of All Time

Tom Layfield — Tue, 24 Aug 2010 14:03:31 +0000

Social Media Marketing is in full swing nowadays, and almost all of the world's top brands are utilising it in one way or another. The campaigns aren't always the easiest to execute (and sometimes go bad, although that's another blog post), but if done correctly they have the potential to generate a massive return on investment. Here we look at a rundown of the ten best social media marketing campaigns of all time

Increase Conversion: The Key Principles of Making a Killer Landing Page

Tom Layfield — Mon, 19 Jul 2010 05:28:07 +0000

Welcome to the first installment of the 'Increase Conversion' series. In the coming weeks we will bring you a host of different articles on how to increase your conversion rate throughout your marketing campaigns. This article will help to explain the key principles of improving conversion on your landing pages: Landing pages are comparable to any good film, you don't just start with the finale (unless it's Memento, of course), you have to gradually build up to it.

18 Examples of Awesome Viral Linkbait

Sean McColgan — Mon, 12 Jul 2010 12:48:47 +0000

In this post we take a look at some of the latest and greatest viral linkbait campaigns run by the savviest of digital marketers. Connecting great content with it's target audience, promoting it on the correct channels, and causing an emotional response is not easy, but can yield excellent results when executed correctly. From a flood of optimized backlinks helping improve your search presence, to mass traffic generation (great for blogs running CPM advertising slots), there are a lot of great reasons you should be investing in your own viral linkbait content.

5 Real-Time Online Marketing Tools To Give You The Edge

Tom Layfield — Wed, 07 Jul 2010 13:22:22 +0000

As markets become increasingly saturated and margins become increasingly thin, it's getting more and more important to seize every possible business opportunity given to you - This is where real-time comes in. Acting instantaneously on each of your opportunities will often give you the upper hand, likewise it will allow you to practice damage limitation when something doesn't quite go your way. So, without further a do, here are 5 Real-Time Online Marketing Tools You Give You The Edge.