Across the Sound New Marketing Podcast http://www.acrossthesound.net/ en-US Sun, 05 Feb 2012 14:46:17 -0500 http://www.typepad.com/ http://www.rssboard.org/rss-specification Marketing,Marketing,Podcast,Social,Media,New,Media,Innovation,Thought,Leadership,AdvertisingBusiness/Management & Marketingacrossthesound@gmail.comJoseph JaffeJoseph JaffenoMarketing,Marketing,Podcast,Social,Media,New,Media,Innovation,Thought,Leadership,AdvertisingJaffe Juice - The New Marketing PodcastThe audio musings of author of Life after the 30-second spot, Join the Conversation and Flip the Funnel, Joseph Jaffe.http://creativecommons.org/licenses/by-nc/2.0/http://www.acrossthesound.nethttp://steverubel.typepad.com/acrossthesound/images/icon.jpgAcross the SoundThis is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. SUPER (Bowl) Beans http://feedproxy.google.com/~r/acrossthesound/~3/2uxt1FP_Jw4/super-bowl-beans.html http://www.acrossthesound.net/2012/02/super-bowl-beans.html It's a Super Bowl flavored episode of The Beancast, where host Bob Knorpp is joined by panelists Steve Hall (Adrants), Tedd Aurelius (Martin Agency), Dan Goldgeier (AdPulp) and yours truly to discuss the following marketing topics: Super Bowl run up Admeter Impact Agism in Adland Owning vs Creating Content Ads in Search Results Download or listen here Subscribe to this wonderful podcast series via iTunes here PS I even got the title of the episode named after me as I attempt to validate Life after the 30-second spot to talk about Evol8tion (somewhat successfully) It's a Super Bowl flavored episode of The Beancast, where host Bob Knorpp is joined by panelists Steve Hall (Adrants), Tedd Aurelius (Martin Agency), Dan Goldgeier (AdPulp) and yours truly to discuss the following marketing topics:

  • Super Bowl run up
  • Admeter Impact
  • Agism in Adland
  • Owning vs Creating Content
  • Ads in Search Results

Download or listen here

Subscribe to this wonderful podcast series via iTunes here

PS I even got the title of the episode named after me as I attempt to validate Life after the 30-second spot to talk about Evol8tion (somewhat successfully)

]]> Television acrossthesound@gmail.com (Joseph Jaffe) Sun, 05 Feb 2012 14:46:17 -0500 noIt's a Super Bowl flavored episode of The Beancast, where host Bob Knorpp is joined by panelists Steve Hall (Adrants), Tedd Aurelius (Martin Agency), Dan Goldgeier (AdPulp) and yours truly to discuss the following marketing topics: Super Bowl run up AdmetJoseph JaffeIt's a Super Bowl flavored episode of The Beancast, where host Bob Knorpp is joined by panelists Steve Hall (Adrants), Tedd Aurelius (Martin Agency), Dan Goldgeier (AdPulp) and yours truly to discuss the following marketing topics: Super Bowl run up Admeter Impact Agism in Adland Owning vs Creating Content Ads in Search Results Download or listen here Subscribe to this wonderful podcast series via iTunes here PS I even got the title of the episode named after me as I attempt to validate Life after the 30-second spot to talk about Evol8tion (somewhat successfully)Marketing,Marketing,Podcast,Social,Media,New,Media,Innovation,Thought,Leadership,Advertisinghttp://www.acrossthesound.net/2012/02/super-bowl-beans.html Jaffe Juice #159 - Madison, Mountain View and Mitch Joel http://feedproxy.google.com/~r/acrossthesound/~3/miesRHM-3oM/jaffe-juice-159-madison-mountain-view-and-mitch-joel.html http://www.acrossthesound.net/2012/02/jaffe-juice-159-madison-mountain-view-and-mitch-joel.html In this episode, Mitch and I discuss my new company, Evol8tion, as well as the intersection of Marketing/Advertising and Technology in the form of Madison Avenue and Mountain View. We also interject some Super Bowl discussion Join the Conversation dammit (it's not a cliche when I coined the term and wrote the book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter. And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme at hand. Listen to it LIVE (left click) or download it HERE (right... MplusmvIn this episode, Mitch and I discuss my new company, Evol8tion, as well as the intersection of Marketing/Advertising and Technology in the form of Madison Avenue and Mountain View. We also interject some Super Bowl discussion

Join the Conversation dammit (it's not a cliche when I coined the term and wrote the book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter.

And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme at hand.

Listen to it LIVE (left click) or download it HERE (right click)

Subscribe to the show via iTunes here

]]> acrossthesound@gmail.com (Joseph Jaffe) Sun, 05 Feb 2012 14:31:20 -0500 noIn this episode, Mitch and I discuss my new company, Evol8tion, as well as the intersection of Marketing/Advertising and Technology in the form of Madison Avenue and Mountain View. We also interject some Super Bowl discussion Join the Conversation dammit Joseph JaffeIn this episode, Mitch and I discuss my new company, Evol8tion, as well as the intersection of Marketing/Advertising and Technology in the form of Madison Avenue and Mountain View. We also interject some Super Bowl discussion Join the Conversation dammit (it's not a cliche when I coined the term and wrote the book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter. And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme at hand. Listen to it LIVE (left click) or download it HERE (right...Marketing,Marketing,Podcast,Social,Media,New,Media,Innovation,Thought,Leadership,Advertisinghttp://www.acrossthesound.net/2012/02/jaffe-juice-159-madison-mountain-view-and-mitch-joel.html Jaffe Juice #158 - Chatting with Mitch Joel about Ideas, Time and Money http://feedproxy.google.com/~r/acrossthesound/~3/fEAaT4O2j0M/jaffe-juice-158-chatting-with-mitch-joel-about-ideas-time-and-money.html http://www.acrossthesound.net/2011/12/jaffe-juice-158-chatting-with-mitch-joel-about-ideas-time-and-money.html In this monthly debate, Mitch and I have a meaty conversation about one of the hottest and endless topics in the marketing world: how to correctly value, price and position ideas. It all stems from an article which Scott Montgomery wrote in Ad Age, where he attempted to debunk the myth about how long idea generation takes and on a parallel path, how ideas should be valued and compensated as such. We also open on a brief conversation about blogging, authentic voices and being re-certified. Join the Conversation dammit (it's not a cliche when I coined the term and wrote... 11-16-2011-Scott-MontgomeryIn this monthly debate, Mitch and I have a meaty conversation about one of the hottest and endless topics in the marketing world: how to correctly value, price and position ideas.

It all stems from an article which Scott Montgomery wrote in Ad Age, where he attempted to debunk the myth about how long idea generation takes and on a parallel path, how ideas should be valued and compensated as such.

We also open on a brief conversation about blogging, authentic voices and being re-certified.

Join the Conversation dammit (it's not a cliche when I coined the term and wrote a book on it!) @jaffejuiceon Twitter and @mitchjoel on Twitter.

And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme at hand.

Listen to it LIVE (left click) or download it HERE (right click)

Subscribe to the show via iTunes here

 

]]> acrossthesound@gmail.com (Joseph Jaffe) Mon, 12 Dec 2011 08:21:12 -0500 noIn this monthly debate, Mitch and I have a meaty conversation about one of the hottest and endless topics in the marketing world: how to correctly value, price and position ideas. It all stems from an article which Scott Montgomery wrote in Ad Age, where Joseph JaffeIn this monthly debate, Mitch and I have a meaty conversation about one of the hottest and endless topics in the marketing world: how to correctly value, price and position ideas. It all stems from an article which Scott Montgomery wrote in Ad Age, where he attempted to debunk the myth about how long idea generation takes and on a parallel path, how ideas should be valued and compensated as such. We also open on a brief conversation about blogging, authentic voices and being re-certified. Join the Conversation dammit (it's not a cliche when I coined the term and wrote...Marketing,Marketing,Podcast,Social,Media,New,Media,Innovation,Thought,Leadership,Advertisinghttp://www.acrossthesound.net/2011/12/jaffe-juice-158-chatting-with-mitch-joel-about-ideas-time-and-money.html Jaffe Juice #157 - Chatting with Author Geoff Ramsey about Digital Impact http://feedproxy.google.com/~r/acrossthesound/~3/-xrI08qtqJk/jaffe-juice-157-chatting-with-author-geoff-ramsey-about-digital-impact.html http://www.acrossthesound.net/2011/11/jaffe-juice-157-chatting-with-author-geoff-ramsey-about-digital-impact.html I recently sat down with co-founder and CEO of eMarketer, Geoff Ramsey to talk about his new book, Digital Impact. In addition to being an industry veteran, he's also an all round nice guy and friend. It was really great to catch up with an "old timer" about the evolution of the new media space. Buy the book here. @jaffejuice on Twit-tah. Listen to it LIVE (left click) or download it HERE (right click) Subscribe to the show via iTunes here ImagesI recently sat down with co-founder and CEO of eMarketer, Geoff Ramsey to talk about his new book, Digital Impact.

In addition to being an industry veteran, he's also an all round nice guy and friend.

It was really great to catch up with an "old timer" about the evolution of the new media space.

Buy the book here.

@jaffejuice on Twit-tah.

Listen to it LIVE (left click) or download it HERE (right click)

Subscribe to the show via iTunes here

 

]]> acrossthesound@gmail.com (Joseph Jaffe) Mon, 21 Nov 2011 17:23:49 -0500 noI recently sat down with co-founder and CEO of eMarketer, Geoff Ramsey to talk about his new book, Digital Impact. In addition to being an industry veteran, he's also an all round nice guy and friend. It was really great to catch up with an "old timer" abJoseph JaffeI recently sat down with co-founder and CEO of eMarketer, Geoff Ramsey to talk about his new book, Digital Impact. In addition to being an industry veteran, he's also an all round nice guy and friend. It was really great to catch up with an "old timer" about the evolution of the new media space. Buy the book here. @jaffejuice on Twit-tah. Listen to it LIVE (left click) or download it HERE (right click) Subscribe to the show via iTunes hereMarketing,Marketing,Podcast,Social,Media,New,Media,Innovation,Thought,Leadership,Advertisinghttp://www.acrossthesound.net/2011/11/jaffe-juice-157-chatting-with-author-geoff-ramsey-about-digital-impact.html Jaffe Juice #156 - Jaffe and Joel discuss #occupywallstreet and its marketing, social media and consumer implications http://feedproxy.google.com/~r/acrossthesound/~3/gpY9eTGLJ1E/jaffe-juice-156-jaffe-and-joel-discuss-occupywallstreet-and-its-marketing-social-media-and-consumer-.html http://www.acrossthesound.net/2011/10/jaffe-juice-156-jaffe-and-joel-discuss-occupywallstreet-and-its-marketing-social-media-and-consumer-.html In this episode, Mitch and I discuss #occupywallstreet - its consumer behavior insights and learnings for brands and brand marketers. We discuss some of the obvious and less than obvious catalysts or ingredients that have contributed and combined to create - arguably - a force for change and an idea whose time has come. We debate whether #occupywallstreet is just the left's version of #teaparty or something else. We also attempt to isolate government versus big business' role and ultimately responsibility in terms of weighing in, being accountable and taking action. Most interestingly, we chip in our respective marketing POV's... Occupy-Wall-Street-Joined-by-NYC-Transit-Union-01In this episode, Mitch and I discuss #occupywallstreet - its consumer behavior insights and learnings for brands and brand marketers.

We discuss some of the obvious and less than obvious catalysts or ingredients that have contributed and combined to create - arguably - a force for change and an idea whose time has come.

We debate whether #occupywallstreet is just the left's version of #teaparty or something else.

We also attempt to isolate government versus big business' role and ultimately responsibility in terms of weighing in, being accountable and taking action.

Most interestingly, we chip in our respective marketing POV's and 2c as we talk about some practical and tactical next steps and ideas.

Oh yeah, there's the whole social media component as well. I almost forgot.

PLUS: At the end, we get into a really meaty topic and I turn the tables on YOU for your thoughts, input, feedback, pushback, ideas and recommendations.

Join the Conversation dammit (it's not a cliche when I coined the term and wrote a book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter.

And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme at hand.

Listen to it LIVE (left click) or download it here (right click)

Subscribe to the show via iTunes here

]]> Current Affairs acrossthesound@gmail.com (Joseph Jaffe) Mon, 31 Oct 2011 15:20:51 -0400 noIn this episode, Mitch and I discuss #occupywallstreet - its consumer behavior insights and learnings for brands and brand marketers. We discuss some of the obvious and less than obvious catalysts or ingredients that have contributed and combined to creatJoseph JaffeIn this episode, Mitch and I discuss #occupywallstreet - its consumer behavior insights and learnings for brands and brand marketers. We discuss some of the obvious and less than obvious catalysts or ingredients that have contributed and combined to create - arguably - a force for change and an idea whose time has come. We debate whether #occupywallstreet is just the left's version of #teaparty or something else. We also attempt to isolate government versus big business' role and ultimately responsibility in terms of weighing in, being accountable and taking action. Most interestingly, we chip in our respective marketing POV's...Marketing,Marketing,Podcast,Social,Media,New,Media,Innovation,Thought,Leadership,Advertisinghttp://www.acrossthesound.net/2011/10/jaffe-juice-156-jaffe-and-joel-discuss-occupywallstreet-and-its-marketing-social-media-and-consumer-.html Marketing over Juice http://feedproxy.google.com/~r/acrossthesound/~3/hhb031_Kudo/marketing-over-juice.html http://www.acrossthesound.net/2011/10/marketing-over-juice.html John Wall is one of the good guys. He's also a social media veteran - meaning he's been doing this at least since 2005. In fact, I met John when he was the host of the wonderful, "The M Show". Today, John podcasts with another well known name in marketing podcasting circles, Christopher Penn (host of "The Financial Aid Podcast"). Their show is called "Marketing over Coffee" and it's a pretty popular and really informative show which I recommend you subscribe to. A few weeks back, I was in Boston for a panel at the DMA, led by Beancast host,... John Wall is one of the good guys. He's also a social media veteran - meaning he's been doing this at least since 2005.

In fact, I met John when he was the host of the wonderful, "The M Show".

Today, John podcasts with another well known name in marketing podcasting circles, Christopher Penn (host of "The Financial Aid Podcast"). Their show is called "Marketing over Coffee" and it's a pretty popular and really informative show which I recommend you subscribe to.

A few weeks back, I was in Boston for a panel at the DMA, led by Beancast host, Bob Knorpp. John and I found some time to sit down together to talk about podcasting memories, Flip the Funnel, social media stuff and....of course....marketing...over...coffee.

Listen direct by left clicking or download by right clicking here

Enjoy!

PS Appreciate the Sean Connery photo, whatever the connection or implication.

Shownotes below:

01:42 Starting with Flip the Funnel, Crayon and Powered, the peril of wooing strangers

05:22 Did Flip the Funnel run on it’s own as predicted?

08:35 Operationalizing the Ambassador and Advocacy Program

10:13 Bullish on the Future

13:10 Can the existing bureaucracy adapt or will they be replaced?

16:11 What’s the future of Direct Marketing?

21:35 The Podcasting Phenomenon

23:02 Upcoming Events:

23:25 The 38th Annual Marketing Over Coffee Awards Coming Soon!

]]> acrossthesound@gmail.com (Joseph Jaffe) Mon, 24 Oct 2011 17:14:20 -0400 noJohn Wall is one of the good guys. He's also a social media veteran - meaning he's been doing this at least since 2005. In fact, I met John when he was the host of the wonderful, "The M Show". Today, John podcasts with another well known name in marketingJoseph JaffeJohn Wall is one of the good guys. He's also a social media veteran - meaning he's been doing this at least since 2005. In fact, I met John when he was the host of the wonderful, "The M Show". Today, John podcasts with another well known name in marketing podcasting circles, Christopher Penn (host of "The Financial Aid Podcast"). Their show is called "Marketing over Coffee" and it's a pretty popular and really informative show which I recommend you subscribe to. A few weeks back, I was in Boston for a panel at the DMA, led by Beancast host,...Marketing,Marketing,Podcast,Social,Media,New,Media,Innovation,Thought,Leadership,Advertisinghttp://www.acrossthesound.net/2011/10/marketing-over-juice.html Discount Beans (Marketing Panel Podcast) http://feedproxy.google.com/~r/acrossthesound/~3/132YHakHOcw/discount-beans-marketing-panel-podcast.html http://www.acrossthesound.net/2011/09/discount-beans-marketing-panel-podcast.html Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Tim Malbon, Darrell Whitelaw and Anthony Kalamut to discuss the following topics: The Death of Deals Mobile Shopping or Buying Apple after Jobs Twitter looking for PR Help September 11th Marketing Download or listen here Subscribe to this wonderful podcast series via iTunes here Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Tim Malbon, Darrell Whitelaw and Anthony Kalamut to discuss the following topics:

  • The Death of Deals
  • Mobile Shopping or Buying
  • Apple after Jobs
  • Twitter looking for PR Help
  • September 11th Marketing

Download or listen here

Subscribe to this wonderful podcast series via iTunes here

]]> acrossthesound@gmail.com (Joseph Jaffe) Tue, 06 Sep 2011 14:48:35 -0400 noLatest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Tim Malbon, Darrell Whitelaw and Anthony Kalamut to discuss the following topics: The Death of Deals Mobile Shopping or Buying Apple after Jobs Twitter looking for PR HelJoseph JaffeLatest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Tim Malbon, Darrell Whitelaw and Anthony Kalamut to discuss the following topics: The Death of Deals Mobile Shopping or Buying Apple after Jobs Twitter looking for PR Help September 11th Marketing Download or listen here Subscribe to this wonderful podcast series via iTunes hereMarketing,Marketing,Podcast,Social,Media,New,Media,Innovation,Thought,Leadership,Advertisinghttp://www.acrossthesound.net/2011/09/discount-beans-marketing-panel-podcast.html Jaffe Juice #155 - Location Based Marketing for Dummies with Authors Aaron Strout and Mike Schneider http://feedproxy.google.com/~r/acrossthesound/~3/aNlw0P4uj5g/jaffe-juice-155-location-based-marketing-for-dummies-with-authors-aaron-strout-and-mike-schneider.html http://www.acrossthesound.net/2011/09/jaffe-juice-155-location-based-marketing-for-dummies-with-authors-aaron-strout-and-mike-schneider.html Location Based Marketing or LBM is definitely riding the crest of a wave. The growth of mobile, gaming and loyalty marketing are all converging quickly and explosively. So join me as I chat with authors Aaron Strout and Mike Schneider as we discuss their newly release book, "Location Based Marketing for Dummies". @jaffejuice on Twitter. Listen to it LIVE (left click) or download it here (right click) Subscribe to the show via iTunes here Mega links: The book Amazon Book website Aaron Strout His blog His company His Twitter handle His podcast Mike Schneider His company His blog His Twitter... 517oZhD8RaL

Location Based Marketing or LBM is definitely riding the crest of a wave. The growth of mobile, gaming and loyalty marketing are all converging quickly and explosively. So join me as I chat with authors Aaron Strout and Mike Schneider as we discuss their newly release book, "Location Based Marketing for Dummies". 

@jaffejuice on Twitter.

Listen to it LIVE (left click) or download it here (right click)

Subscribe to the show via iTunes here

Mega links:

The book

Aaron Strout

Mike Schneider

]]> acrossthesound@gmail.com (Joseph Jaffe) Tue, 06 Sep 2011 11:00:56 -0400 noLocation Based Marketing or LBM is definitely riding the crest of a wave. The growth of mobile, gaming and loyalty marketing are all converging quickly and explosively. So join me as I chat with authors Aaron Strout and Mike Schneider as we discuss their Joseph JaffeLocation Based Marketing or LBM is definitely riding the crest of a wave. The growth of mobile, gaming and loyalty marketing are all converging quickly and explosively. So join me as I chat with authors Aaron Strout and Mike Schneider as we discuss their newly release book, "Location Based Marketing for Dummies". @jaffejuice on Twitter. Listen to it LIVE (left click) or download it here (right click) Subscribe to the show via iTunes here Mega links: The book Amazon Book website Aaron Strout His blog His company His Twitter handle His podcast Mike Schneider His company His blog His Twitter...Marketing,Marketing,Podcast,Social,Media,New,Media,Innovation,Thought,Leadership,Advertisinghttp://www.acrossthesound.net/2011/09/jaffe-juice-155-location-based-marketing-for-dummies-with-authors-aaron-strout-and-mike-schneider.html Jaffe Juice #154 - All about size as Jaffe and Joel dish on social media experts, boutiques and behemoths http://feedproxy.google.com/~r/acrossthesound/~3/8GLcfIHKIYg/jaffe-juice-154-all-about-size-as-jaffe-and-joel-dish-on-social-media-experts-boutiques-and-behemoth.html http://www.acrossthesound.net/2011/08/jaffe-juice-154-all-about-size-as-jaffe-and-joel-dish-on-social-media-experts-boutiques-and-behemoth.html In this episode, Mitch and I discuss the oft maligned "social media expert" (12.9 million results on Google!) and make the case for and against the importance of specialization and subject matter expertise versus the "one size fits all" approach of the larger players (agencies). To be sure, there are several key benefits and shortcomings of "one throat to choke" i.e. single point of contact versus the peacock approach. And visa versa. It's less about the size of the agency than it is about making sure: Brands are able to deploy an integrated approach Execution. Execution. Execution to balance all... Social-Media-Expert In this episode, Mitch and I discuss the oft maligned "social media expert" (12.9 million results on Google!) and make the case for and against the importance of specialization and subject matter expertise versus the "one size fits all" approach of the larger players (agencies).

To be sure, there are several key benefits and shortcomings of "one throat to choke" i.e. single point of contact versus the peacock approach. And visa versa.

It's less about the size of the agency than it is about making sure:

  1. Brands are able to deploy an integrated approach
  2. Execution. Execution. Execution to balance all the strategic and creative ideas
  3. Honesty and management of expectations

I'm fairly certain you know which end of the spectrum I sit, but why not take a listen and weigh in with your perspective? @jaffejuice on Twitter and @mitchjoel on Twitter.

And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme at hand.

Listen to it LIVE (left click) or download it here (right click)

Subscribe to the show via iTunes here

]]> acrossthesound@gmail.com (Joseph Jaffe) Sun, 14 Aug 2011 10:51:45 -0400 noIn this episode, Mitch and I discuss the oft maligned "social media expert" (12.9 million results on Google!) and make the case for and against the importance of specialization and subject matter expertise versus the "one size fits all" approach of the laJoseph JaffeIn this episode, Mitch and I discuss the oft maligned "social media expert" (12.9 million results on Google!) and make the case for and against the importance of specialization and subject matter expertise versus the "one size fits all" approach of the larger players (agencies). To be sure, there are several key benefits and shortcomings of "one throat to choke" i.e. single point of contact versus the peacock approach. And visa versa. It's less about the size of the agency than it is about making sure: Brands are able to deploy an integrated approach Execution. Execution. Execution to balance all...Marketing,Marketing,Podcast,Social,Media,New,Media,Innovation,Thought,Leadership,Advertisinghttp://www.acrossthesound.net/2011/08/jaffe-juice-154-all-about-size-as-jaffe-and-joel-dish-on-social-media-experts-boutiques-and-behemoth.html Jaffe Juice #153 - Jaffe and Joel discuss why celebrities and the like struggle with being social http://feedproxy.google.com/~r/acrossthesound/~3/2uNPxruucHI/jaffe-juice-153-jaffe-and-joel-discuss-why-celebrities-and-the-like-struggle-with-being-social.html http://www.acrossthesound.net/2011/07/jaffe-juice-153-jaffe-and-joel-discuss-why-celebrities-and-the-like-struggle-with-being-social.html PLEASE NOTE IF YOU ARE SUBSCRIBED TO ACROSS THE SOUND VIA THIS FEED, YOU'LL NEED TO SWITCH OVER TO "JAFFE JUICE" IF YOU WANT TO CONTINUE LISTENING TO THIS AUDIO PODCAST. SUBSCRIBE HERE It's a double edged sword with respect to celebrities, personalities, people of prominence or even just people with a job. They need to "join the conversation" and yet when they do, they seem to muck it up and more often than not, royally mess up their lives. So Mitch and I discuss and provide some triangulated thoughts on how to navigate through this unpredictable panacea. Follow us... PLEASE NOTE IF YOU ARE SUBSCRIBED TO ACROSS THE SOUND VIA THIS FEED, YOU'LL NEED TO SWITCH OVER TO "JAFFE JUICE" IF YOU WANT TO CONTINUE LISTENING TO THIS AUDIO PODCAST. SUBSCRIBE HERE

Tweiner It's a double edged sword with respect to celebrities, personalities, people of prominence or even just people with a job. They need to "join the conversation" and yet when they do, they seem to muck it up and more often than not, royally mess up their lives. So Mitch and I discuss and provide some triangulated thoughts on how to navigate through this unpredictable panacea. Follow us on Twitter: @jaffejuice @mitchjoel

Listen to it LIVE (left click) or download it here (right click)

Subscribe to the show via iTunes here

]]> acrossthesound@gmail.com (Joseph Jaffe) Tue, 05 Jul 2011 09:35:40 -0400 noPLEASE NOTE IF YOU ARE SUBSCRIBED TO ACROSS THE SOUND VIA THIS FEED, YOU'LL NEED TO SWITCH OVER TO "JAFFE JUICE" IF YOU WANT TO CONTINUE LISTENING TO THIS AUDIO PODCAST. SUBSCRIBE HERE It's a double edged sword with respect to celebrities, personalities, Joseph JaffePLEASE NOTE IF YOU ARE SUBSCRIBED TO ACROSS THE SOUND VIA THIS FEED, YOU'LL NEED TO SWITCH OVER TO "JAFFE JUICE" IF YOU WANT TO CONTINUE LISTENING TO THIS AUDIO PODCAST. SUBSCRIBE HERE It's a double edged sword with respect to celebrities, personalities, people of prominence or even just people with a job. They need to "join the conversation" and yet when they do, they seem to muck it up and more often than not, royally mess up their lives. So Mitch and I discuss and provide some triangulated thoughts on how to navigate through this unpredictable panacea. Follow us...Marketing,Marketing,Podcast,Social,Media,New,Media,Innovation,Thought,Leadership,Advertisinghttp://www.acrossthesound.net/2011/07/jaffe-juice-153-jaffe-and-joel-discuss-why-celebrities-and-the-like-struggle-with-being-social.html Joseph JaffenonadultJaffe Juice - The New Marketing Podcast