Across the Sound New Marketing Podcast http://www.acrossthesound.net/ en-US Wed, 16 Sep 2009 22:16:30 -0400 http://www.typepad.com/ http://www.rssboard.org/rss-specification marketing,advertising,branding,media,consumer,social,media,,podcasting,television,ROI,Internet,Interactive,Online,engagementBusiness/Management & Marketingacrossthesound@gmail.comJoseph JaffeJoseph Jaffenomarketing,advertising,branding,media,consumer,social,media,,podcasting,television,ROI,Internet,Interactive,Online,engagementEach week, marketing guru and author of "Life after the 30-second spot", Joseph Jaffe discusses all things "new marketing"Each week, marketing guru and author of "Life after the 30-second spot", Joseph Jaffe discusses all things "new marketing"http://creativecommons.org/licenses/by-nc/2.0/http://www.acrossthesound.nethttp://steverubel.typepad.com/acrossthesound/images/icon.jpgAcross the SoundThis is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. Jaffe Juice #131 - It's all about the pixels, baby! http://feedproxy.google.com/~r/acrossthesound/~3/Esg1kKSx8V0/jaffe-juice-131-its-all-about-the-pixels-baby.html http://www.acrossthesound.net/2009/09/jaffe-juice-131-its-all-about-the-pixels-baby.html My buddy, Mitch Joel, just wrote a book. It's called Six Pixels of Separation and it's the prelude to his blog and podcast. In this special episode, we talk about the book, his rationale and motivations behind writing it, the central themes behind the book and of course, Jay Leno. So give it a listen, buy the book (of course) and send in your audio comments to me on +1 206 203-3255 or follow me on Twitter (why? I have no idea) Direct download here iTunes subscription here 6pos My buddy, Mitch Joel, just wrote a book. It's called Six Pixels of Separation and it's the prelude to his blog and podcast. In this special episode, we talk about the book, his rationale and motivations behind writing it, the central themes behind the book and of course, Jay Leno. So give it a listen, buy the book (of course) and send in your audio comments to me on +1 206 203-3255 or follow me on Twitter (why? I have no idea)

Direct download here

iTunes subscription here

]]> acrossthesound@gmail.com (Joseph Jaffe) Wed, 16 Sep 2009 22:16:30 -0400 noMy buddy, Mitch Joel, just wrote a book. It's called Six Pixels of Separation and it's the prelude to his blog and podcast. In this special episode, we talk about the book, his rationale and motivations behind writing it, the central themes behind the booJoseph JaffeMy buddy, Mitch Joel, just wrote a book. It's called Six Pixels of Separation and it's the prelude to his blog and podcast. In this special episode, we talk about the book, his rationale and motivations behind writing it, the central themes behind the book and of course, Jay Leno. So give it a listen, buy the book (of course) and send in your audio comments to me on +1 206 203-3255 or follow me on Twitter (why? I have no idea) Direct download here iTunes subscription heremarketing,advertising,branding,media,consumer,social,media,,podcasting,television,ROI,Internet,Interactive,Online,engagementhttp://www.acrossthesound.net/2009/09/jaffe-juice-131-its-all-about-the-pixels-baby.html Jaffe Juice #130 - The one where Jeremiah tells all and Jaffe bares all http://feedproxy.google.com/~r/acrossthesound/~3/Dg2LxKGZos4/jaffe-juice-130-the-one-where-jeremiah-tells-all-and-jaffe-bares-all.html http://www.acrossthesound.net/2009/08/jaffe-juice-130-the-one-where-jeremiah-tells-all-and-jaffe-bares-all.html So it's official. Jeremiah and I are not working together. You'll have to listen to hear details of his new gig. But the two of us are going to record an episode of the show together once a month (schedules permitting). Should be fun. Audio comments to +1 206 ... . Follow me on Twitter (@jaffejuice) and Jeremiah (@jowyang) Direct download here iTunes subscription here So it's official. Jeremiah and I are not working together. You'll have to listen to hear details of his new gig. But the two of us are going to record an episode of the show together once a month (schedules permitting). Should be fun.

Audio comments to +1 206 .... Follow me on Twitter (@jaffejuice) and Jeremiah (@jowyang)

Direct download here

iTunes subscription here

]]> acrossthesound@gmail.com (Joseph Jaffe) Thu, 27 Aug 2009 12:00:00 -0400 noSo it's official. Jeremiah and I are not working together. You'll have to listen to hear details of his new gig. But the two of us are going to record an episode of the show together once a month (schedules permitting). Should be fun. Audio comments to +1Joseph JaffeSo it's official. Jeremiah and I are not working together. You'll have to listen to hear details of his new gig. But the two of us are going to record an episode of the show together once a month (schedules permitting). Should be fun. Audio comments to +1 206 ... . Follow me on Twitter (@jaffejuice) and Jeremiah (@jowyang) Direct download here iTunes subscription heremarketing,advertising,branding,media,consumer,social,media,,podcasting,television,ROI,Internet,Interactive,Online,engagementhttp://www.acrossthesound.net/2009/08/jaffe-juice-130-the-one-where-jeremiah-tells-all-and-jaffe-bares-all.html Jaffe on The Beancast #65 http://feedproxy.google.com/~r/acrossthesound/~3/4EBOMFJRBXU/jaffe-on-the-beancast-65.html http://www.acrossthesound.net/2009/08/jaffe-on-the-beancast-65.html I guess I'm becoming somewhat of a regular (once a month that is) on The Beancast. By putting it out on the Jaffe Juice feed, you get a bit of extra Jaffe, plus host Bob Knorpp, ABC's Becky Worley and sadly, you'll need to put up with ex-crayonista, Ford's Scott Monty as well :) In last night's convo, we tackled a bunch of pretty intersting topics, including: Whether the "new PR" is lacking in the fundamentals Those creepy Palm Pre ads YouTube's version of Adsense The launch of sponsored tweets Facebook ad crackdown Listen to the show here or subscribe... I guess I'm becoming somewhat of a regular (once a month that is) on The Beancast. By putting it out on the Jaffe Juice feed, you get a bit of extra Jaffe, plus host Bob Knorpp, ABC's Becky Worley and sadly, you'll need to put up with ex-crayonista, Ford's Scott Monty as well :)

In last night's convo, we tackled a bunch of pretty intersting topics, including:

Listen to the show here or subscribe here

]]> acrossthesound@gmail.com (Joseph Jaffe) Mon, 10 Aug 2009 08:14:15 -0400 noI guess I'm becoming somewhat of a regular (once a month that is) on The Beancast. By putting it out on the Jaffe Juice feed, you get a bit of extra Jaffe, plus host Bob Knorpp, ABC's Becky Worley and sadly, you'll need to put up with ex-crayonista, Ford'Joseph JaffeI guess I'm becoming somewhat of a regular (once a month that is) on The Beancast. By putting it out on the Jaffe Juice feed, you get a bit of extra Jaffe, plus host Bob Knorpp, ABC's Becky Worley and sadly, you'll need to put up with ex-crayonista, Ford's Scott Monty as well :) In last night's convo, we tackled a bunch of pretty intersting topics, including: Whether the "new PR" is lacking in the fundamentals Those creepy Palm Pre ads YouTube's version of Adsense The launch of sponsored tweets Facebook ad crackdown Listen to the show here or subscribe...marketing,advertising,branding,media,consumer,social,media,,podcasting,television,ROI,Internet,Interactive,Online,engagementhttp://www.acrossthesound.net/2009/08/jaffe-on-the-beancast-65.html Jaffe Juice #129 - Skatting and Riffing Jazz with Jeremiah Owyang http://feedproxy.google.com/~r/acrossthesound/~3/EuxIXmJ8BHM/jaffe-juice-129-skatting-and-riffing-jazz-with-jeremiah-owyang.html http://www.acrossthesound.net/2009/07/jaffe-juice-129-skatting-and-riffing-jazz-with-jeremiah-owyang.html I recently had a chat - or perhaps I should say, a skat - with Forrester's Senior Analyst, Social Computing, Jeremiah Owyang. Follow Jeremiah on Twitter here or check out his very popular blog, Web Strategist, here. Audio comments to +1 206 203-3255 Direct download here iTunes subscription here Jeremiah I recently had a chat - or perhaps I should say, a skat - with Forrester's Senior Analyst, Social Computing, Jeremiah Owyang. Follow Jeremiah on Twitter here or check out his very popular blog, Web Strategist, here. Audio comments to +1 206 203-3255

Direct download here

iTunes subscription here

]]> acrossthesound@gmail.com (Joseph Jaffe) Mon, 20 Jul 2009 12:53:46 -0400 noI recently had a chat - or perhaps I should say, a skat - with Forrester's Senior Analyst, Social Computing, Jeremiah Owyang. Follow Jeremiah on Twitter here or check out his very popular blog, Web Strategist, here. Audio comments to +1 206 203-3255 DirecJoseph JaffeI recently had a chat - or perhaps I should say, a skat - with Forrester's Senior Analyst, Social Computing, Jeremiah Owyang. Follow Jeremiah on Twitter here or check out his very popular blog, Web Strategist, here. Audio comments to +1 206 203-3255 Direct download here iTunes subscription heremarketing,advertising,branding,media,consumer,social,media,,podcasting,television,ROI,Internet,Interactive,Online,engagementhttp://www.acrossthesound.net/2009/07/jaffe-juice-129-skatting-and-riffing-jazz-with-jeremiah-owyang.html Jaffe Juice #128 - Panasonic's Living in High Definition Community http://feedproxy.google.com/~r/acrossthesound/~3/GYsC2n3O-wo/jaffe-juice-128-panasonics-living-in-high-definition-community.html http://www.acrossthesound.net/2009/05/jaffe-juice-128-panasonics-living-in-high-definition-community.html Panasonic has been keeping crayon very busy with an amazing initiative called, "Living in High Definition". It's a community project that really demonstrates the fact marketing is a commitment...not a campaign. Have a listen and enjoy. Audio comments to +1 206 203-3255 Direct download here iTunes subscription here If you want to find out more and join the community, visit www.livinginhd.com Also for the remainder of May, Panasonic is giving away 30 camera/camcorders in 30 days. If you want to win one, just register for the program. My thanks to Panasonic CMO, Bob Greenberg, VP of Brand Strategy, Tom Murano,...   5-7-2009 3-27-32 PMPanasonic has been keeping crayon very busy with an amazing initiative called, "Living in High Definition". It's a community project that really demonstrates the fact marketing is a commitment...not a campaign. Have a listen and enjoy. Audio comments to +1 206 203-3255

Direct download here

iTunes subscription here

If you want to find out more and join the community, visit www.livinginhd.com

Also for the remainder of May, Panasonic is giving away 30 camera/camcorders in 30 days. If you want to win one, just register for the program.

My thanks to Panasonic CMO, Bob Greenberg, VP of Brand Strategy, Tom Murano, Panasonic LiHD Family John & Eileen Calandro (Happy Birthday, Eileen!), LiHD Family and host of the LiHD podcast, Laura Pollak, LiHD community leader and crayonista, Kate Dickman and LiHD Answerman, Greg Harper for joining us today.

]]> acrossthesound@gmail.com (Joseph Jaffe) Thu, 07 May 2009 15:33:54 -0400 noPanasonic has been keeping crayon very busy with an amazing initiative called, "Living in High Definition". It's a community project that really demonstrates the fact marketing is a commitment...not a campaign. Have a listen and enjoy. Audio comments to +Joseph JaffePanasonic has been keeping crayon very busy with an amazing initiative called, "Living in High Definition". It's a community project that really demonstrates the fact marketing is a commitment...not a campaign. Have a listen and enjoy. Audio comments to +1 206 203-3255 Direct download here iTunes subscription here If you want to find out more and join the community, visit www.livinginhd.com Also for the remainder of May, Panasonic is giving away 30 camera/camcorders in 30 days. If you want to win one, just register for the program. My thanks to Panasonic CMO, Bob Greenberg, VP of Brand Strategy, Tom Murano,...marketing,advertising,branding,media,consumer,social,media,,podcasting,television,ROI,Internet,Interactive,Online,engagementhttp://www.acrossthesound.net/2009/05/jaffe-juice-128-panasonics-living-in-high-definition-community.html Jaffe Juice #127 - Hanging out with ma buddy Mitch talkin about stuff http://feedproxy.google.com/~r/acrossthesound/~3/jwmJXaiPEQ8/jaffe-juice-127---hanging-out-with-ma-buddy-mitch-talkin-about-stuff.html http://www.acrossthesound.net/2009/04/jaffe-juice-127---hanging-out-with-ma-buddy-mitch-talkin-about-stuff.html A cool conversation between my buddy Mitch Joel from Twist Image and Six Pixels of Separation Podcast and myself about stuff. From Inside Fish Bowl to Authentic voices. From Susan Boyle to JJTV. Enjoy! Audio comments to +1 206 203-3255. Follow me on Twitter: @jaffejuice Direct download here Subscribe on iTunes here (come on, it's only once a month nowadays) PS Episodes like these keep my faith strong on both podcasting's continued health and wellness, as well as an insight in terms of where this goes (at least for me) A cool conversation between my buddy Mitch Joel from Twist Image and Six Pixels of Separation Podcast and myself about stuff. From Inside Fish Bowl to Authentic voices. From Susan Boyle to JJTV. Enjoy! Audio comments to +1 206 203-3255. Follow me on Twitter: @jaffejuice

Direct download here

Subscribe on iTunes here (come on, it's only once a month nowadays)

PS Episodes like these keep my faith strong on both podcasting's continued health and wellness, as well as an insight in terms of where this goes (at least for me)

]]> acrossthesound@gmail.com (Joseph Jaffe) Tue, 21 Apr 2009 17:47:26 -0400 noA cool conversation between my buddy Mitch Joel from Twist Image and Six Pixels of Separation Podcast and myself about stuff. From Inside Fish Bowl to Authentic voices. From Susan Boyle to JJTV. Enjoy! Audio comments to +1 206 203-3255. Follow me on TwittJoseph JaffeA cool conversation between my buddy Mitch Joel from Twist Image and Six Pixels of Separation Podcast and myself about stuff. From Inside Fish Bowl to Authentic voices. From Susan Boyle to JJTV. Enjoy! Audio comments to +1 206 203-3255. Follow me on Twitter: @jaffejuice Direct download here Subscribe on iTunes here (come on, it's only once a month nowadays) PS Episodes like these keep my faith strong on both podcasting's continued health and wellness, as well as an insight in terms of where this goes (at least for me)marketing,advertising,branding,media,consumer,social,media,,podcasting,television,ROI,Internet,Interactive,Online,engagementhttp://www.acrossthesound.net/2009/04/jaffe-juice-127---hanging-out-with-ma-buddy-mitch-talkin-about-stuff.html Jaffe Juice #126 - Chatting with Bob Garfield about the end of the media world http://feedproxy.google.com/~r/acrossthesound/~3/-qW18shdF_s/jaffe-juice-126---chatting-with-bob-garfield-about-the-end-of-the-media-world.html http://www.acrossthesound.net/2009/03/jaffe-juice-126---chatting-with-bob-garfield-about-the-end-of-the-media-world.html <p>Rich Text Area.</p> Bob and Joe together. It's like 2 naughty schoolboys about to set fire to the schoolyard. Actually we're chatting about his Apocalypse Now piece in Ad Age. Good times. Audio comments to +1 206 203-3255. Follow me on twitter: @jaffejuice. Direct download here iTunes subscription here <p>Rich Text Area.</p>

Bob and Joe together. It's like 2 naughty schoolboys about to set fire to the schoolyard. Actually we're chatting about his Apocalypse Now piece in Ad Age. Good times. Audio comments to +1 206 203-3255. Follow me on twitter: @jaffejuice.

Direct download here

iTunes subscription here

]]> acrossthesound@gmail.com (Joseph Jaffe) Fri, 27 Mar 2009 16:53:07 -0400 no Rich Text Area. Bob and Joe together. It's like 2 naughty schoolboys about to set fire to the schoolyard. Actually we're chatting about his Apocalypse Now piece in Ad Age. Good times. Audio comments to +1 206 203-3255. Follow me on twitter: @jaffejuice. Joseph Jaffe Rich Text Area. Bob and Joe together. It's like 2 naughty schoolboys about to set fire to the schoolyard. Actually we're chatting about his Apocalypse Now piece in Ad Age. Good times. Audio comments to +1 206 203-3255. Follow me on twitter: @jaffejuice. Direct download here iTunes subscription heremarketing,advertising,branding,media,consumer,social,media,,podcasting,television,ROI,Internet,Interactive,Online,engagementhttp://www.acrossthesound.net/2009/03/jaffe-juice-126---chatting-with-bob-garfield-about-the-end-of-the-media-world.html Jaffe Juice #125 - Capitalizing on Consumer Conversations http://feedproxy.google.com/~r/acrossthesound/~3/DgEP228yA0o/jaffe-juice-125-capitalizing-on-consumer-conversations.html http://www.acrossthesound.net/2009/03/jaffe-juice-125-capitalizing-on-consumer-conversations.html This episode is really an interview I did for Australia's Marketing Mag, where I responded to a list of questions (see below) for an article they were writing. Audio comments to +1 206 203-3255. Follow me on Twitter: www.twitter.com/jaffejuice. Direct download here iTunes subscription here Capitalising on Consumer Conversations Online questions - Marketing magazine Digital March issue ‘09 Why should marketers get involved in consumers’ conversations online? Aren’t there enough possibilities offline? Why have consumer conversations gone online? What are the advantages of conversing with consumers online? Disadvantages? Should consumer conversations be private, remaining entirely C2C? Where are consumer conversations... This episode is really an interview I did for Australia's Marketing Mag, where I responded to a list of questions (see below) for an article they were writing. Audio comments to +1 206 203-3255. Follow me on Twitter: www.twitter.com/jaffejuice.

Direct download here

iTunes subscription here

Capitalising on Consumer Conversations Online questions - Marketing magazine Digital March issue ‘09

  1. Why should marketers get involved in consumers’ conversations online? Aren’t there enough possibilities offline?
  2. Why have consumer conversations gone online?
  3. What are the advantages of conversing with consumers online? Disadvantages?
  4. Should consumer conversations be private, remaining entirely C2C?
  5. Where are consumer conversations occurring online?
  6. How can marketers find out where their audience is online?
  7. What is social media and how is it different from traditional media?
  8. Should social media be a part of and integrated into every digital strategy?
  9. Is targeting social media for everyone?
  10. Is social media only for generations X & Y? (Do you have any examples of engaging with an older audience successfully?)
  11. How important is a pre-existing community when making the move into social media?
  12. What can marketers do if there aren’t any conversations happening online applicable to their offering?
  13. Should marketers ‘create’ their own community or strive to join pre-existing communities?
  14. How do marketers target a community? How do marketers go about joining the conversation?
  15. What is a community manager; what role do they serve in social media?
  16. What tools would you recommend to marketers looking to get into this space?
  17. Once marketers have cemented themselves in an online community, how can they look at the ROI? What measures are there out there to quantify the time and resources spent in maintaining online conversations?
  18. Should marketers go in with a view of ‘capitalising’ on consumer conversations and/or ‘monetising’ social media?
  19. What role does social media play in customer service?
  20. Some people have said that social media is just an extension of PR, please discuss…
  21. What do you think the future holds for online conversations and social media?
]]> acrossthesound@gmail.com (Joseph Jaffe) Sun, 08 Mar 2009 16:07:10 -0400 noThis episode is really an interview I did for Australia's Marketing Mag, where I responded to a list of questions (see below) for an article they were writing. Audio comments to +1 206 203-3255. Follow me on Twitter: www.twitter.com/jaffejuice. Direct dowJoseph JaffeThis episode is really an interview I did for Australia's Marketing Mag, where I responded to a list of questions (see below) for an article they were writing. Audio comments to +1 206 203-3255. Follow me on Twitter: www.twitter.com/jaffejuice. Direct download here iTunes subscription here Capitalising on Consumer Conversations Online questions - Marketing magazine Digital March issue ‘09 Why should marketers get involved in consumers’ conversations online? Aren’t there enough possibilities offline? Why have consumer conversations gone online? What are the advantages of conversing with consumers online? Disadvantages? Should consumer conversations be private, remaining entirely C2C? Where are consumer conversations...marketing,advertising,branding,media,consumer,social,media,,podcasting,television,ROI,Internet,Interactive,Online,engagementhttp://www.acrossthesound.net/2009/03/jaffe-juice-125-capitalizing-on-consumer-conversations.html Jaffe Juice #121 - An unprecedented conversation about the future of podcasting with Jaffe, Curry, Holtz, Joel, Ravenscraft, Fogarty, Fallis, Hopkins and more http://feedproxy.google.com/~r/acrossthesound/~3/2BzSReIuSfk/jaffe-juice-121---an-unprecedented-conversation-about-the-future-of-podcasting-with-jaffe-curry-holtz-joel-ravenscraft.html http://www.acrossthesound.net/2008/12/jaffe-juice-121---an-unprecedented-conversation-about-the-future-of-podcasting-with-jaffe-curry-holtz-joel-ravenscraft.html What a way to end the year! An open and engaging conversation about the state and future of podcasting. Audio comments to +1 206 203-3255. Thanks so much to Adam Curry, Mitch Joel, Cliff Ravenscraft, Shel Holtz, Mignon Fogarty (Grammar Girl), Terry Fallis, Lee Hopkins as well as Jay Berkowitz, Dave Guerra, Jay Moonah and much much more. Booyah! Direct download here iTunes subscription here What a way to end the year! An open and engaging conversation about the state and future of podcasting. Audio comments to +1 206 203-3255. Thanks so much to Adam Curry, Mitch Joel, Cliff Ravenscraft, Shel Holtz, Mignon Fogarty (Grammar Girl), Terry Fallis, Lee Hopkins as well as Jay Berkowitz, Dave Guerra, Jay Moonah and much much more. Booyah!

Direct download here

iTunes subscription here

]]> acrossthesound@gmail.com (Joseph Jaffe) Wed, 31 Dec 2008 22:59:15 -0500 noWhat a way to end the year! An open and engaging conversation about the state and future of podcasting. Audio comments to +1 206 203-3255. Thanks so much to Adam Curry, Mitch Joel, Cliff Ravenscraft, Shel Holtz, Mignon Fogarty (Grammar Girl), Terry FallisJoseph JaffeWhat a way to end the year! An open and engaging conversation about the state and future of podcasting. Audio comments to +1 206 203-3255. Thanks so much to Adam Curry, Mitch Joel, Cliff Ravenscraft, Shel Holtz, Mignon Fogarty (Grammar Girl), Terry Fallis, Lee Hopkins as well as Jay Berkowitz, Dave Guerra, Jay Moonah and much much more. Booyah! Direct download here iTunes subscription heremarketing,advertising,branding,media,consumer,social,media,,podcasting,television,ROI,Internet,Interactive,Online,engagementhttp://www.acrossthesound.net/2008/12/jaffe-juice-121---an-unprecedented-conversation-about-the-future-of-podcasting-with-jaffe-curry-holtz-joel-ravenscraft.html Jaffe Juice #120 - Part 2 of 2009 Social Media Predictions Recorded LIVE via Talkshoe http://feedproxy.google.com/~r/acrossthesound/~3/QCAzO04IsjM/jaffe-juice-120---part-2-of-2009-social-media-predictions-recorded-live-via-talkshoe.html http://www.acrossthesound.net/2008/12/jaffe-juice-120---part-2-of-2009-social-media-predictions-recorded-live-via-talkshoe.html On my birthday, I got to spend part of it with you guys LIVE and ON-DEMAND. It's part 2 of 2009 Social Media Predictions. Follow me on Twitter (jaffejuice) Audio comments to +1 206 203-3255 Download direct here Subscribe via iTunes here Links: Fedex post link Mitch Joel's podcast 2311330269_0b24a3a132 On my birthday, I got to spend part of it with you guys LIVE and ON-DEMAND. It's part 2 of 2009 Social Media Predictions. Follow me on Twitter (jaffejuice) Audio comments to +1 206 203-3255

Download direct here

Subscribe via iTunes here

Links:

Fedex post link

Mitch Joel's podcast

]]> acrossthesound@gmail.com (Joseph Jaffe) Wed, 24 Dec 2008 22:54:11 -0500 noOn my birthday, I got to spend part of it with you guys LIVE and ON-DEMAND. It's part 2 of 2009 Social Media Predictions. Follow me on Twitter (jaffejuice) Audio comments to +1 206 203-3255 Download direct here Subscribe via iTunes here Links: Fedex post Joseph JaffeOn my birthday, I got to spend part of it with you guys LIVE and ON-DEMAND. It's part 2 of 2009 Social Media Predictions. Follow me on Twitter (jaffejuice) Audio comments to +1 206 203-3255 Download direct here Subscribe via iTunes here Links: Fedex post link Mitch Joel's podcastmarketing,advertising,branding,media,consumer,social,media,,podcasting,television,ROI,Internet,Interactive,Online,engagementhttp://www.acrossthesound.net/2008/12/jaffe-juice-120---part-2-of-2009-social-media-predictions-recorded-live-via-talkshoe.html Joseph Jaffenonadult