action packed

action packed http://actionpacked.posterous.com The world’s best promo & activation ideas, now conveniently in one place. posterous.com Wed, 22 Feb 2012 16:05:00 -0800 Help make hunger disappear http://feedproxy.google.com/~r/actionpacked/~3/Nt-mrQDabik/help-make-hunger-disappear http://actionpacked.posterous.com/help-make-hunger-disappear <p> <div class="posterous_bookmarklet_entry"><div class='p_embed p_image_embed'> <a href="http://getfile9.posterous.com/getfile/files.posterous.com/temp-2012-02-22/uoIoatGjtpDbxuDqieanjhwlJcfucehjbCusHxxwDelyzrJiqrIuqmHiFkbu/hunger.jpg.scaled1000.jpg"><img alt="Hunger" height="329" src="http://getfile1.posterous.com/getfile/files.posterous.com/temp-2012-02-22/uoIoatGjtpDbxuDqieanjhwlJcfucehjbCusHxxwDelyzrJiqrIuqmHiFkbu/hunger.jpg.scaled500.jpg" width="500" /></a> </div> <div class="posterous_quote_citation">via <a href="http://adsoftheworld.com/media/ambient/campbells_soup_hunger_installation?size=_original">adsoftheworld.com</a></div> <p>It will stop you on your tracks in the store. Campbell’s Soup encouraged shoppers to help in the fight against hunger by donating a can to the local food bank. And at the same time playing a visual trick.</p> <p>It would have been nicer perhaps if Campbell would have donated the same amount with every purchase but hey, well done anyway. We all know how difficult is to implement something like this among retailers.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/help-make-hunger-disappear">Permalink</a> | <a href="http://actionpacked.posterous.com/help-make-hunger-disappear#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/Nt-mrQDabik" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/help-make-hunger-disappear Tue, 21 Feb 2012 03:14:00 -0800 Dead man waking in a cinema http://feedproxy.google.com/~r/actionpacked/~3/mhdaUmG8GEw/dead-man-waking-in-a-cinema http://actionpacked.posterous.com/dead-man-waking-in-a-cinema <p> <div class="posterous_bookmarklet_entry"><iframe src="http://www.youtube.com/embed/gb3I4R58oZ0?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe><br /> <div class="posterous_quote_citation">via <a href="http://creativecriminals.com/ambient/the-walking-dead-cinema-zombie/">creativecriminals.com</a></div> <p>Almost obvious activation at the movie theatre to promote Season 2 of the latest hit zombie show <a href="http://en.wikipedia.org/wiki/The_Walking_Dead_(TV_series)" target="_blank">The Walking Dead</a>. See, you can already picture it in your head. But the execution is quite polished indeed.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/dead-man-waking-in-a-cinema">Permalink</a> | <a href="http://actionpacked.posterous.com/dead-man-waking-in-a-cinema#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/mhdaUmG8GEw" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/dead-man-waking-in-a-cinema Mon, 20 Feb 2012 02:51:00 -0800 Louder than words http://feedproxy.google.com/~r/actionpacked/~3/L7zPXcWVqbw/louder-than-words http://actionpacked.posterous.com/louder-than-words <p> <div class="posterous_bookmarklet_entry"><div class='p_embed p_image_embed'> <a href="http://getfile6.posterous.com/getfile/files.posterous.com/temp-2012-02-19/cfAGfuCcDewdJdjcjxemxcJwgAoGJaJjaiHCgczdomvkfmpFwobGlHeAqFDf/lgo_louder.jpg.scaled1000.jpg"><img alt="Lgo_louder" height="641" src="http://getfile8.posterous.com/getfile/files.posterous.com/temp-2012-02-19/cfAGfuCcDewdJdjcjxemxcJwgAoGJaJjaiHCgczdomvkfmpFwobGlHeAqFDf/lgo_louder.jpg.scaled500.jpg" width="500" /></a> <a href="http://getfile4.posterous.com/getfile/files.posterous.com/temp-2012-02-20/eDHEFemJCbbzxEkfpzhcAlIDgtieFhaploknaDEHpwqsipBjHlbzbaidzsGk/louder_than_words_landing.jpg.scaled1000.jpg"><img alt="Louder_than_words_landing" height="330" src="http://getfile4.posterous.com/getfile/files.posterous.com/temp-2012-02-20/eDHEFemJCbbzxEkfpzhcAlIDgtieFhaploknaDEHpwqsipBjHlbzbaidzsGk/louder_than_words_landing.jpg.scaled500.jpg" width="500" /></a> <a href="http://getfile5.posterous.com/getfile/files.posterous.com/temp-2012-02-20/CnsgtuCcklIDomFsjAlwcvkqhiFJlyvpzEhADtajybedgiIHgipfixACuBij/louder_than_words_itunes.jpg.scaled1000.jpg"><img alt="Louder_than_words_itunes" height="343" src="http://getfile6.posterous.com/getfile/files.posterous.com/temp-2012-02-20/CnsgtuCcklIDomFsjAlwcvkqhiFJlyvpzEhADtajybedgiIHgipfixACuBij/louder_than_words_itunes.jpg.scaled500.jpg" width="500" /></a> <a href="http://getfile9.posterous.com/getfile/files.posterous.com/temp-2012-02-20/oheGAInoigBjGviAybxGBsfmjErwldlxtFAJllkjotAqiayxffzcstlijhpx/louder_than_words_videos.jpg.scaled1000.jpg"><img alt="Louder_than_words_videos" height="352" src="http://getfile6.posterous.com/getfile/files.posterous.com/temp-2012-02-20/oheGAInoigBjGviAybxGBsfmjErwldlxtFAJllkjotAqiayxffzcstlijhpx/louder_than_words_videos.jpg.scaled500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://actionpacked.posterous.com/louder-than-words">See the full gallery on Posterous</a></div> </div> <div class="posterous_quote_citation">via <a href="http://ogilvyaction.com/louderthanwords">ogilvyaction.com</a></div> <p>At last, we have a global showreel. <a href="http://ogilvyaction.com/LouderThanWords/" target="_blank">The 39 very best case studies of OgilvyAction</a> from 2010/11 packed in a beautiful volume (and in 4 different formats to be precise).</p> <p> </p> <p><strong>‘Louder than words’ iBook</strong></p> <p>If you have an iPad, you’re in luck. It’s the most seamless experience to read the book, with the videos embedded in it. Just head to the iTunes Store right now and download the <a href="http://itunes.apple.com/book/louder-than-words/id503510192?mt=11" target="_blank">‘Louder than words’ iBook</a> for free (certain countries apply restrictions to the download of iBooks).</p> <p> </p> <p><strong>‘Louder than words’ PDF</strong></p> <p>No iPad? No worries. You can still <a href="http://ogilvyaction.com/~/media/HiddenWork-LouderThanWords/LOUDER%20Than%20Words.ashx" target="_blank">download the ‘Louder than words’ PDF</a> and print it out, or simply read it from your computer with the added benefit that it contains links to all the case studies online.</p> <p> </p> <p><strong>‘Louder than words’ online</strong></p> <p>Don’t want to waste time? Just check out the <a href="http://ogilvyaction.com/LouderThanWords/Home.aspx" target="_blank">‘Louder than words’ website</a> to watch the case studies videos and share your favourites with friends and colleagues.</p> <p> </p> <p><strong>‘Louder than words’ book</strong></p> <p>If you work for OgilvyAction or are a client of us, you might be one of the lucky ones to receive a fresh hard copy right out from the press. The <a href="http://ogilvyaction.com/louderthanwords" target="_blank">‘Louder than words’ book</a> also has an interesting surprise. Most pages are digitally enhanced, so you can watch the videos right on the pages (Harry Potter style) with the aid of an <a href="http://itunes.apple.com/app/louder/id500104625?mt=8" target="_blank">iPhone app called Louder (also available on the iTunes Store for free download)</a>.</p> <p> </p> <p>Whatever your choice, we hope you enjoy the content and —if you work for OA— take pride on it (whether your work is there or not).</p> <p>As the name hints it, the chosen ideas embrace our core philosophy that ‘actions’ can speak loads for a brand. So I shall say no more.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/louder-than-words">Permalink</a> | <a href="http://actionpacked.posterous.com/louder-than-words#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/L7zPXcWVqbw" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/louder-than-words Sun, 19 Feb 2012 15:55:00 -0800 Chaos on the buses http://feedproxy.google.com/~r/actionpacked/~3/_w-SSOVTgUM/chaos-on-the-buses http://actionpacked.posterous.com/chaos-on-the-buses <p> <div class="posterous_bookmarklet_entry"><iframe src="http://www.youtube.com/embed/e5wUB-Vl3aY?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe><br /> <div class="posterous_quote_citation">via <a href="http://adsoftheworld.com/media/ambient/lynx_attract_chaos_on_the_buses">adsoftheworld.com</a></div> <p>It was just a matter of time before Axe/Lynx would take their platform to the streets and recreate those ‘woman goes crazy over man’ moments.</p> <p>Not sure what the target audience is here (unless, of course, is to drive traffic to YouTube) but expect edgier work in the future now that the door is open.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/chaos-on-the-buses">Permalink</a> | <a href="http://actionpacked.posterous.com/chaos-on-the-buses#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/_w-SSOVTgUM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/chaos-on-the-buses Fri, 17 Feb 2012 02:13:00 -0800 The Great Escape http://feedproxy.google.com/~r/actionpacked/~3/5580LlZS-DA/the-great-escape http://actionpacked.posterous.com/the-great-escape <p> <div class="posterous_bookmarklet_entry"><iframe src="http://www.youtube.com/embed/XPRUhq0kyaw?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe><br /> <div class="posterous_quote_citation">via <a href="http://adsoftheworld.com/media/ambient/abinbev_andes_beer_the_great_escape">adsoftheworld.com</a></div> <p>Andes Beer continues to help men (and women in this case) avoid social boredom and get together in more interesting venues, full of alcohol of course.</p> <p>Following the path of Teletransporter and Friend Recovery, this time the now famous Argentinean brand will rescue you from those unavoidable social commitments like weddings, birthdays, anniversaries and other dreadful events.</p> <p>Via Facebook, consumers can choose a team of professional actors trained to intervine your commitment and offer a way out.</p> <p>Considerably more over the top that previous installments, but equally entertaining.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/the-great-escape">Permalink</a> | <a href="http://actionpacked.posterous.com/the-great-escape#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/5580LlZS-DA" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/the-great-escape Thu, 16 Feb 2012 00:50:00 -0800 Pop-Up Theatre http://feedproxy.google.com/~r/actionpacked/~3/REI8tdk-ToU/pop-up-theatre http://actionpacked.posterous.com/pop-up-theatre <p> <div class="posterous_bookmarklet_entry"><iframe src="http://www.youtube.com/embed/qo1_ozUtomI?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe><br /> <div class="posterous_quote_citation">via <a href="http://www.brainstorm9.com.br/28566/advertising/cinema-pop-up-da-intel-e-uma-boa-ideia-para-burlar-a-lei-cidade-limpa/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+brainstorm9+%28Brainstorm9%29">brainstorm9.com.br</a></div> <p>Intel is creating a revolution in the PC market inspiring a new generation of ultra-portable-yet-powerful new devices that combines benefits from the old notebook and the new tablet markets.</p> <p>And to create some awareness, they deployed a troupe of 60 people armed with UltraBooks to wander around the streets of LA bringing to life a pop-up digital show.</p> <p>The 60 portable screens synchronized and put together create an effective visual effect, relevant to the situation at hand. You can see more of them at the <a href="http://popuptheater.intel.com/" target="_blank">UltraBook Pop-Up Theatre</a> site.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/pop-up-theatre">Permalink</a> | <a href="http://actionpacked.posterous.com/pop-up-theatre#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/REI8tdk-ToU" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/pop-up-theatre Tue, 14 Feb 2012 13:59:00 -0800 Valentine’s Double Chup http://feedproxy.google.com/~r/actionpacked/~3/BliYKzZuaWY/valentines-double-chup http://actionpacked.posterous.com/valentines-double-chup <p> <p><div class='p_embed p_image_embed'> <a href="http://getfile8.posterous.com/getfile/files.posterous.com/temp-2012-02-15/fctenmpDxtCdlfyqHjBgdrymcFfxBDsgdszxoexBGFuiipEFhhkevGGqoimx/double-chup-share.jpg.scaled1000.jpg"><img alt="Double-chup-share" height="375" src="http://getfile2.posterous.com/getfile/files.posterous.com/temp-2012-02-15/fctenmpDxtCdlfyqHjBgdrymcFfxBDsgdszxoexBGFuiipEFhhkevGGqoimx/double-chup-share.jpg.scaled500.jpg" width="500" /></a> </div> <span style="font-size: x-small;">via <a href="http://theinspirationroom.com/daily/2012/chupa-chups-valentines-day-special/">theinspirationroom.com</a></span></p> <p>Quirky way to hijack Valentine’s Day at very low cost. This instructional video and the instructional poster below teach how to assemble two Chupa Chups to improvise a Valentine’s present.</p> <p><iframe src="http://www.youtube.com/embed/HKUbs0yQ2J0?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> <p><div class='p_embed p_image_embed'> <a href="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2012-02-15/qCyypgaweAkjcoydDHDxlvAucJBgnhdgaDEBBaJdyeuilfAJEmauApuFwvgI/double_chup_poster.jpg.scaled1000.jpg"><img alt="Double_chup_poster" height="353" src="http://getfile6.posterous.com/getfile/files.posterous.com/temp-2012-02-15/qCyypgaweAkjcoydDHDxlvAucJBgnhdgaDEBBaJdyeuilfAJEmauApuFwvgI/double_chup_poster.jpg.scaled500.jpg" width="500" /></a> </div> </p> <p>I wonder if creating a special edition sucker to be sold in retail would have worked better. What do you think?</p> <p> </p> </p> <p><a href="http://actionpacked.posterous.com/valentines-double-chup">Permalink</a> | <a href="http://actionpacked.posterous.com/valentines-double-chup#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/BliYKzZuaWY" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/valentines-double-chup Mon, 13 Feb 2012 21:02:00 -0800 See the cold coming http://feedproxy.google.com/~r/actionpacked/~3/hs6jctY75k4/see-the-cold-coming http://actionpacked.posterous.com/see-the-cold-coming <p> <div class="posterous_bookmarklet_entry"><iframe src="http://www.youtube.com/embed/sHe0vNVLm20?wmode=transparent" frameborder="0" height="417" width="500"></iframe> <div class="posterous_quote_citation">via <a href="http://www.youtube.com/watch?v=sHe0vNVLm20">youtube.com</a></div> <p>This must be one of the smartest ways to use Twitter to promote and brand and deliver a tangible benefit for the consumer (not necessarily the finest case study, though).</p> <p>Japanese pharmaceutical brand SSP, allowed people to literally see the cold coming in order to prevent it.</p> <p>By tracking the online talk about cold and flu related illnesses, they managed to map it out and allow people to see where the cold was, how it was moving and what the symptoms were.</p> <p>The best part is that it didn’t end up in just an awareness exercise. The company used the same system to alert the trade so they could stock up in advance.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/see-the-cold-coming">Permalink</a> | <a href="http://actionpacked.posterous.com/see-the-cold-coming#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/hs6jctY75k4" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/see-the-cold-coming Sun, 12 Feb 2012 16:26:00 -0800 The Film Room: part green screen, part basketball court http://feedproxy.google.com/~r/actionpacked/~3/Q-mFRgMSVdo/the-film-room-part-green-screen-part-basketba http://actionpacked.posterous.com/the-film-room-part-green-screen-part-basketba <p> <div class="posterous_bookmarklet_entry"> <div><iframe src="http://www.youtube.com/embed/sOr5DEy_JAQ#!?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></div> <div class="posterous_quote_citation">via <a href="http://www.digitalbuzzblog.com/nike-the-film-room-case-study-video/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DigitalBuzzBlog+%28Digital+Buzz+Blog%29&utm_content=Google+Reader">digitalbuzzblog.com</a></div> <p> </p><p class="p1"><span class="s1">In an attempt to teach the new generations the signature moves of all time basketball stars, Nike created the Film Room.</span></p> <p class="p1"><span class="s1">Kids participating in the programme, could study the pro’s moves step by step with the aid of digital technology and Nike trainers. Then they could go and perform the moves themselves while being recorded on camera frame by frame, and their moves later analyzed and visualized in a beautiful motion-print.</span></p> <p class="p1"><span class="s1">Not only creates high engagement level with the audience. The whole campaign is very well integrated and leveraged via technology, social media and mass media.</span></p> </div> </p> <p><a href="http://actionpacked.posterous.com/the-film-room-part-green-screen-part-basketba">Permalink</a> | <a href="http://actionpacked.posterous.com/the-film-room-part-green-screen-part-basketba#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/Q-mFRgMSVdo" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/the-film-room-part-green-screen-part-basketba Wed, 08 Feb 2012 17:06:00 -0800 How to make awesome case studies http://feedproxy.google.com/~r/actionpacked/~3/pvOFxz8Hiiw/how-to-make-awesome-case-studies http://actionpacked.posterous.com/how-to-make-awesome-case-studies <p> <div class="posterous_bookmarklet_entry"> <blockquote> <p /> </blockquote> <div> <p><iframe marginheight="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/11471319" marginwidth="0" frameborder="0" height="417" width="500"></iframe><br />via <a href="http://farisyakob.typepad.com/blog/2012/02/how-to-make-awesome-case-studie-videos.html">farisyakob.typepad.com</a></p> </div> <p>Simple and educational deck —not dissimilar to others shown before— about the art and science of making a case study to showcase your campaigns.</p> <p>Nothing really new but a great reminder nonetheless.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/how-to-make-awesome-case-studies">Permalink</a> | <a href="http://actionpacked.posterous.com/how-to-make-awesome-case-studies#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/pvOFxz8Hiiw" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/how-to-make-awesome-case-studies Tue, 07 Feb 2012 22:50:00 -0800 Pills against other people’s pain http://feedproxy.google.com/~r/actionpacked/~3/ZCb5oFSmOLU/pills-against-other-peoples-pain http://actionpacked.posterous.com/pills-against-other-peoples-pain <p> <div class="posterous_bookmarklet_entry"><iframe src="http://www.youtube.com/embed/hZ1lgX86zq8#!?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe><br /> <div class="posterous_quote_citation">via <a href="http://www.chrisrawlinson.com/2012/01/doctors-without-borders-pills-against-the-pain-of-others/">chrisrawlinson.com</a></div> <p>Despite the strangely fast-paced voice over, it’s a very interesting case study for Doctors Without Borders (MSF, Medecins Sans Frontieres).</p> <p>Thousands of people die, just because they have no access to medication. On the other hand, most of the world’s medications are pain killers. What if you could take a pain killer to cure other people’s pain?</p> <p>A placebo pill started to sell in pharmacies with no effect for the taker but an priceless result for those in need. The proceedings from this pill went to those who need aid the most.</p> <p>It displays a very clever use of social media and the numbers are unusually high for a charity.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/pills-against-other-peoples-pain">Permalink</a> | <a href="http://actionpacked.posterous.com/pills-against-other-peoples-pain#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/ZCb5oFSmOLU" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/pills-against-other-peoples-pain Mon, 06 Feb 2012 16:29:00 -0800 Point, know, buy http://feedproxy.google.com/~r/actionpacked/~3/KtGaHGzyWwQ/point-know-buy http://actionpacked.posterous.com/point-know-buy <p> <div class="posterous_bookmarklet_entry"><div class='p_embed p_image_embed'> <a href="http://getfile5.posterous.com/getfile/files.posterous.com/temp-2012-02-07/sxpgqaxAsjweExhubwjsrDvkwjpqFcbFcpjzAtjuFqBczugyJbqygJpyckqA/collage-2012-02.jpg.scaled1000.jpg"><img alt="Collage-2012-02" height="286" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2012-02-07/sxpgqaxAsjweExhubwjsrDvkwjpqFcbFcpjzAtjuFqBczugyJbqygJpyckqA/collage-2012-02.jpg.scaled500.jpg" width="500" /></a> </div> <div class="posterous_quote_citation">via <a href="http://www.trendwatching.com/briefing/">trendwatching.com</a></div> <p>Don’t miss this month the always surprising <a href="http://www.trendwatching.com/briefing/#" target="_blank">trend briefing from trendwatching.com</a>. In this opportunity, they share a wealth of interesting digital tools that are becoming mainstream and affect the way people shop today, armed with their smartphones.</p> <p><a href="http://www.trendwatching.com/briefing/#" target="_blank">Point, know, buy trendwatching.com briefing</a> shows how world is moving quickly from textual search to visual search. Take note and be ready to download and test quite a few new apps.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/point-know-buy">Permalink</a> | <a href="http://actionpacked.posterous.com/point-know-buy#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/KtGaHGzyWwQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/point-know-buy Sun, 05 Feb 2012 22:45:00 -0800 Remote-controlled design http://feedproxy.google.com/~r/actionpacked/~3/PUvZ7qBSBlY/remote-controlled-design http://actionpacked.posterous.com/remote-controlled-design <p> <div class="posterous_bookmarklet_entry"><iframe src="http://www.youtube.com/embed/B9x12p0udug?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe><br /> <div class="posterous_quote_citation">via <a href="http://eideias.nu/2012/02/02/kauko-pop-up-cafe-e-a-importancia-do-design/">eideias.nu</a></div> <p>It seems that Helsinski is the World’s Design Capital for 2012 (I didn’t know). However the topic of design is of low relevance (or even understanding) for mere mortals out there.</p> <p>How to engage normal people with design when nobody seems to care?</p> <p>Considering the basic premise that ‘design’ in the broad sense is about making things work better, they created Kauko, a pop-up café cum design chaotic experiment. Certain aspects of the café’s disfunctional design are remote-controlled by other people online, in real time.</p> <p>As the saying goes, some good things you don’t notice until they go missing. The result is rather funny and I guess some people started to pay a little more attention.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/remote-controlled-design">Permalink</a> | <a href="http://actionpacked.posterous.com/remote-controlled-design#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/PUvZ7qBSBlY" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/remote-controlled-design Fri, 03 Feb 2012 02:59:00 -0800 Flying men over NYC http://feedproxy.google.com/~r/actionpacked/~3/s6NKh7jGeiE/flying-men-over-nyc http://actionpacked.posterous.com/flying-men-over-nyc <p> <div class="posterous_bookmarklet_entry"><iframe src="http://www.youtube.com/embed/dcDN409ZBv4?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe><br /> <div class="posterous_quote_citation">via <a href="http://adsoftheworld.com/media/ambient/chronicle_20th_century_fox_flying_people_in_new_york_city">adsoftheworld.com</a></div> <p>More of a PR stunt than a real activation —using innovative men-like flying machines— to promote the <a href="http://www.youtube.com/watch?v=i-M5Qx57_UU" target="_blank">20th Century Fox movie ‘Chronicle’</a>.</p> <p>Beautifully shot, tough. It’s worth a look if you haven’t seen yet elsewhere.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/flying-men-over-nyc">Permalink</a> | <a href="http://actionpacked.posterous.com/flying-men-over-nyc#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/s6NKh7jGeiE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/flying-men-over-nyc Wed, 01 Feb 2012 08:37:00 -0800 Back to the future http://feedproxy.google.com/~r/actionpacked/~3/Wdrw2jMuQY0/back-to-the-future http://actionpacked.posterous.com/back-to-the-future <p> <div class="posterous_bookmarklet_entry"><iframe src="http://www.youtube.com/embed/VlPQmjWXwOE?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe><br /> <div class="posterous_quote_citation">via <a href="http://www.youtube.com/watch?v=VlPQmjWXwOE">youtube.com</a></div> <p>Time named ‘The Protester’ Person of the Year, marking the newly-found power in social media that sparked big and small revolutions around the world. And one of the best examples was the January 14th 2011 Tunisian Revolution.</p> <p>Less publicised though was the fact that after the initial euphoria for having achieved freedom from dictatorship, strikes and economic paralysis took control of the country.</p> <p>This presented an incredible behavioural challenge. In this daunting environment, people had to stand up and get back to work to rebuild the country. Ogilvy convinced 6 major brands and 5 media owners to participate in a curious activation campaign.</p> <p>On February 16th 2011, everyone was pretending that it was June 16th 2014, and the news showed how prosperous Tunis could be if everyone started to play their part and participated in a new revolution about getting back to work.</p> <p>They say that the best way to predict the future is to create it. This is a fantastic example of behaviour change beyond our jobs of brand building.</p> <p>It won a Gold Media Lion at Cannes 2011.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/back-to-the-future">Permalink</a> | <a href="http://actionpacked.posterous.com/back-to-the-future#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/Wdrw2jMuQY0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/back-to-the-future Wed, 01 Feb 2012 07:33:00 -0800 Best of Ogilvy Volume 3, the Activation and Promo winners http://feedproxy.google.com/~r/actionpacked/~3/Ix1YvUyy-v0/best-of-ogilvy-volume-3-the-activation-and-pr http://actionpacked.posterous.com/best-of-ogilvy-volume-3-the-activation-and-pr <p> <div class="posterous_bookmarklet_entry"><div class='p_embed p_image_embed'> <a href="http://getfile8.posterous.com/getfile/files.posterous.com/actionpacked/pjialkikhnrlHqbtbzFgusqGnrgHeDcvcdJaydFgtCHBbyeiElntiyBCiHGf/media_httpwwwogilvyco_GEdlk.jpg.scaled1000.jpg"><img alt="Media_httpwwwogilvyco_gedlk" height="335" src="http://getfile6.posterous.com/getfile/files.posterous.com/actionpacked/pjialkikhnrlHqbtbzFgusqGnrgHeDcvcdJaydFgtCHBbyeiElntiyBCiHGf/media_httpwwwogilvyco_GEdlk.jpg.scaled500.jpg" width="500" /></a> </div> <div class="posterous_quote_citation">via <a href="http://www.ogilvy.com/The-Work/Articles/BestofOgilvyVol3.aspx">ogilvy.com</a></div> <p>The <a href="http://www.ogilvy.com/The-Work/Articles/BestofOgilvyVol3.aspx" target="_blank">Best of Ogilvy Vol. 3</a> is out. Every year getting better and more comprehensive in terms of depth and spread. And among an impressive collection of best work from all Ogilvy offices around the world, you will find the <a href="http://www.ogilvy.com/#/The-Work/Galleries/BestofOgilvyVol3_Activation.aspx" target="_blank">Best of Ogilvy Activation winners here</a> and the <a href="http://www.ogilvy.com/#/The-Work/Galleries/BestofOgilvyVol3_PromoPR.aspx" target="_blank">Best of Ogilvy Promo & PR winners here</a>.</p> <p>The lines between Activation, Promo & PR are a bit blurred but all in all, you’ll find some of the greatest that Ogilvy has produced in our area in 2010. Hope to see a lot more OA case studies in there next year.</p> <p>Watch some of the case studies all together below:</p> <p></p> <p><strong>Best of Ogilvy Activation Winners</strong></p> <p>Volkswagen — Silent Band<br /><iframe src="http://www.youtube.com/embed/com9bvGgB5c?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> <p>Coca-Cola — Rush Hour Cinema<br /><iframe src="http://www.youtube.com/embed/SPcuEzdRwEY?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> <p>TEDx — Spread the TEDx<br /><iframe src="http://www.youtube.com/embed/QzmlUNTblvo?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> <p>Bar Aurora & Boteco Ferraz — Drunk Valet<br /><iframe src="http://www.youtube.com/embed/sfPnLxqUWJw?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> <p>The Economist — Metle Detector<br /><iframe src="http://www.youtube.com/embed/9W2ucrUckr4?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> <p>All Good Bananas — Listen to your Conscience<br /><iframe src="http://www.youtube.com/embed/cef4DDQ-CEc?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> <p>361º — Delay the Workday<br /><iframe src="http://www.youtube.com/embed/70VoYgv0gqw?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> <p>WWF — Disposable Forest<br /><iframe src="http://www.youtube.com/embed/QEU6xUFU-dg?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> <p> </p> <p><strong>Best of Ogilvy Promo & PR Winners</strong></p> <p>Hotwheels — Track Tape (Spanish)<br /><iframe src="http://www.youtube.com/embed/wCvCdSB6SqQ?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> <p>Bandsports — Parental Controls (Portuguese)<br /><iframe src="http://www.youtube.com/embed/xJ2ObZzUXRw?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> <p>Budweisser — Poolball<br /><iframe src="http://www.youtube.com/embed/zLZUMNR_okc?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> <p>IBM — Watson<br /><iframe src="http://www.youtube.com/embed/FC3IryWr4c8?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> </div> </p> <p><a href="http://actionpacked.posterous.com/best-of-ogilvy-volume-3-the-activation-and-pr">Permalink</a> | <a href="http://actionpacked.posterous.com/best-of-ogilvy-volume-3-the-activation-and-pr#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/Ix1YvUyy-v0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/best-of-ogilvy-volume-3-the-activation-and-pr Mon, 30 Jan 2012 16:27:00 -0800 Check-in to a different continent http://feedproxy.google.com/~r/actionpacked/~3/AdGQQGk6jxM/check-in-to-a-different-continent http://actionpacked.posterous.com/check-in-to-a-different-continent <p> <div class="posterous_bookmarklet_entry"><iframe src="http://player.vimeo.com/video/34602737?portrait=0" frameborder="0" height="283" width="500"></iframe><br /> <div class="posterous_quote_citation">via <a href="http://actioninaminute.posterous.com/air-china">actioninaminute.posterous.com</a></div> <p>Air China wanted to promote themselves in the Swedish market as an airline that not only carries Europeans to Asia but also connects them to a vast network of Asian destinations.</p> <p>Rather than relying on expensive media, they cut a deal with an assortment of Asian restaurants and allowed patrons to check-in via QR codes to participate in a simple promotion. The more check-ins, the more chances to win a free trip to China, while the leader board was exposed on Facebook for all to see and share.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/check-in-to-a-different-continent">Permalink</a> | <a href="http://actionpacked.posterous.com/check-in-to-a-different-continent#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/AdGQQGk6jxM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/check-in-to-a-different-continent Sun, 29 Jan 2012 21:33:00 -0800 Early sun rising http://feedproxy.google.com/~r/actionpacked/~3/6Ccs4K-z3Q4/early-sun-rising http://actionpacked.posterous.com/early-sun-rising <p> <div class="posterous_bookmarklet_entry"><iframe src="http://www.youtube.com/embed/A0BmS-Lo1I4?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe><br /> <div class="posterous_quote_citation">via <a href="http://www.paper-plane.fr/2012/01/soleil-sur-londres/">paper-plane.fr</a></div> <p>Very similar to the <a href="http://actionpacked.posterous.com/internet-powered-sun" target="_self">Norwegian Airlines’ Internet-powered sun</a> from last year. Only this time, a more beautifully shot film for Tropicana, done in Trafalgar Square.</p> <p><div class='p_embed p_image_embed'> <a href="http://getfile1.posterous.com/getfile/files.posterous.com/temp-2012-01-29/rjAGFkfsgAwlkeGtBqJurEdlvaJktyofkeCdBFDhiFtzJAcyBIkulwcwoHta/soleil-sun-londres-london-tropicana-greyworld-artistic-installation-ambient-marketing-2-600x440.jpg.scaled1000.jpg"><img alt="Soleil-sun-londres-london-tropicana-greyworld-artistic-installation-ambient-marketing-2-600x440" height="367" src="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2012-01-29/rjAGFkfsgAwlkeGtBqJurEdlvaJktyofkeCdBFDhiFtzJAcyBIkulwcwoHta/soleil-sun-londres-london-tropicana-greyworld-artistic-installation-ambient-marketing-2-600x440.jpg.scaled500.jpg" width="500" /></a> <a href="http://getfile2.posterous.com/getfile/files.posterous.com/temp-2012-01-29/mydyhHDwHDJfsqckjkhogqgweDdeDnnpsyqfiapgjoaBiiEDIurvzDqFttby/soleil-sun-londres-london-tropicana-greyworld-artistic-installation-ambient-marketing-3-600x401.jpg.scaled1000.jpg"><img alt="Soleil-sun-londres-london-tropicana-greyworld-artistic-installation-ambient-marketing-3-600x401" height="334" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2012-01-29/mydyhHDwHDJfsqckjkhogqgweDdeDnnpsyqfiapgjoaBiiEDIurvzDqFttby/soleil-sun-londres-london-tropicana-greyworld-artistic-installation-ambient-marketing-3-600x401.jpg.scaled500.jpg" width="500" /></a> <a href="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2012-01-29/oGyfHnJqzevJuzriGsmeBkffJyudtilvsnzfjavdlqEjIcIBizplEowshkwx/soleil-sun-londres-london-tropicana-greyworld-artistic-installation-ambient-marketing-1-600x400.jpg.scaled1000.jpg"><img alt="Soleil-sun-londres-london-tropicana-greyworld-artistic-installation-ambient-marketing-1-600x400" height="333" src="http://getfile4.posterous.com/getfile/files.posterous.com/temp-2012-01-29/oGyfHnJqzevJuzriGsmeBkffJyudtilvsnzfjavdlqEjIcIBizplEowshkwx/soleil-sun-londres-london-tropicana-greyworld-artistic-installation-ambient-marketing-1-600x400.jpg.scaled500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://actionpacked.posterous.com/early-sun-rising">See the full gallery on Posterous</a></div> </div> </p> </div> </p> <p><a href="http://actionpacked.posterous.com/early-sun-rising">Permalink</a> | <a href="http://actionpacked.posterous.com/early-sun-rising#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/6Ccs4K-z3Q4" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/early-sun-rising Thu, 26 Jan 2012 18:18:00 -0800 The transformation of aspiration http://feedproxy.google.com/~r/actionpacked/~3/84nJXO3diBg/the-transformation-of-aspiration http://actionpacked.posterous.com/the-transformation-of-aspiration <p> <div class="posterous_bookmarklet_entry"><iframe src="http://player.vimeo.com/video/33619022?portrait=0" frameborder="0" height="283" width="500"></iframe><br /> <div class="posterous_quote_citation">via <a href="http://actioninaminute.posterous.com/sobre-o-futuro-e-agora">actioninaminute.posterous.com</a></div> <p>Great short film from Leo Burnett’s Humankind platform discussing the transformation of aspiration. A very insightful look at consumers and shoppers today with a human —rather than business— perspective. How our paradigms of healthy choices, family, masculinity and happiness among others have changed and how that affects the way we relate to brands and products.</p> <p>Apart from giving away some interesting stuff to think about, the video is beatifully crafted and proves that showcasing data and statistics does not need to be boring.</p> </div> </p> <p><a href="http://actionpacked.posterous.com/the-transformation-of-aspiration">Permalink</a> | <a href="http://actionpacked.posterous.com/the-transformation-of-aspiration#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/84nJXO3diBg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/the-transformation-of-aspiration Wed, 25 Jan 2012 16:22:00 -0800 Donation machines http://feedproxy.google.com/~r/actionpacked/~3/amKpgX8BZj0/donation-machines http://actionpacked.posterous.com/donation-machines <p> <div class="posterous_bookmarklet_entry"><div class='p_embed p_image_embed'> <a href="http://getfile2.posterous.com/getfile/files.posterous.com/temp-2012-01-21/CsBexqAgIiipJnrikjtzuDgFukycvvittHdgBbejcybxmIewiBJsIJrDwupI/red-cross-vending-machine1.jpg.scaled1000.jpg"><img alt="Red-cross-vending-machine1" height="333" src="http://getfile8.posterous.com/getfile/files.posterous.com/temp-2012-01-21/CsBexqAgIiipJnrikjtzuDgFukycvvittHdgBbejcybxmIewiBJsIJrDwupI/red-cross-vending-machine1.jpg.scaled500.jpg" width="500" /></a> <a href="http://getfile6.posterous.com/getfile/files.posterous.com/temp-2012-01-21/IcJehsJCwHoJIhEwasvnosvqCpjhBldssxfFvHBlClabalJnsHhAwEyFtjJa/red-cross-vending-machine3.jpg.scaled1000.jpg"><img alt="Red-cross-vending-machine3" height="331" src="http://getfile2.posterous.com/getfile/files.posterous.com/temp-2012-01-21/IcJehsJCwHoJIhEwasvnosvqCpjhBldssxfFvHBlClabalJnsHhAwEyFtjJa/red-cross-vending-machine3.jpg.scaled500.jpg" width="500" /></a> <a href="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2012-01-21/rknDmHsDrjkiubiktHyisbrgAjgCewmvAruBBektBqvAbdjAcafyjCJlElyI/red-cross-vending-machine2.jpg.scaled1000.jpg"><img alt="Red-cross-vending-machine2" height="165" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2012-01-21/rknDmHsDrjkiubiktHyisbrgAjgCewmvAruBBektBqvAbdjAcafyjCJlElyI/red-cross-vending-machine2.jpg.scaled500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://actionpacked.posterous.com/private/mCkaasGGBE">See the full gallery on Posterous</a></div> </div> <div class="posterous_quote_citation">via <a href="http://actioninaminute.posterous.com/94432010">actioninaminute.posterous.com</a></div> <p>Great thought. There are plenty of opportunities that marketers use to trigger impulse purchase. Why not using the same principle to create impulse donations to charity.</p> <p>Done by Coca-Cola and the Japanese Red Cross. Arigato.</p> <p><iframe src="http://www.youtube.com/embed/2KcYCxvWbo8?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> </div> </p> <p><a href="http://actionpacked.posterous.com/donation-machines">Permalink</a> | <a href="http://actionpacked.posterous.com/donation-machines#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/actionpacked/~4/amKpgX8BZj0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/536355/IMG_0637.JPG http://posterous.com/users/37lmjVGodx8l Daniel Comar danicomar Daniel Comar http://actionpacked.posterous.com/donation-machines