Activ8Social

Top 30 Athletes on Facebook

Activ8Social — Tue, 16 Feb 2010 08:19:51 PST

Who’s the top athlete on Facebook? Is it an international phenom like Cristiano Ronaldo or Roger Federer with millions of fans? Or maybe an engaging personality like Shaun White or Steve Nash with creative, authentic content? That’s a question Activ8Social set out to answer early in the new year and in the process, we decided to rank the Top 30 professional athlete Facebook Pages as of February 2010. Top caliber athletes from all over the world and from a variety of sports made the grade. Read our full blog entry for more details.

Top 30 Athletes On Facebook

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DC Sports Professionals Networking Event

Steve Cobb — Wed, 20 Jan 2010 09:29:52 PST

Activ8Social invites you to network with us and other sports professionals that work or live in the Washington, DC area at our first event of the year. This will be a great opportunity to meet new people, exchange ideas and talk sports. It is FREE to attend and all are welcome, whether industry veteran or just starting out. Where: Greene Turtle (Verizon Center), 601 F Street NW, Washington, DC (map) When: Thursday, February 25, 2010 (6:00 pm - 9:00 pm)

Facebook Fan Page Tips: New Page Setup

Steve Cobb — Wed, 13 Jan 2010 08:57:58 PST

In the first installment of our "Facebook Fan Page Tips" series, we showed you how to create a new Page. Now I will walk you through steps to help set up your Page before publishing it to the world. In this post, I will be focusing on the basic settings, but keep in mind that these seemingly simple instructions are absolutely critical to the success of your Page. Remember you have to crawl before you can walk, and we'll have you sprinting like Usain Bolt in no time. Click for more to read a step-by-step breakdown of the process.

2010 Sports and Social Media Predictions: Revisited with Examples

Steve Cobb — Fri, 08 Jan 2010 21:55:11 PST

A few weeks ago, I contributed to an e-book put together by fellow sports and social media enthusiast Jason Peck. The focus of my post was industry predictions for 2010 and given the nature of our work at Activ8Social, I decide to focus on individual athletes. I came up with three primary growth areas to keep an eye on: Promotions, Live Video, and Mobile. Over the past few weeks, I've noticed a few examples and decided to point them out to better demonstrate my predictions. Here's my original post, coupled with a recent example of each primary growth area. Drop me a line and let me know how you see sports and social media growing in 2010 (hopefully by leaps and bounds).

Facebook Fan Page Tips: How to Create A New Page

Anthony Caponiti — Sat, 26 Dec 2009 05:00:41 PST

As promised in the initial post last month, all of us here at Activ8Social will be sharing our knowledge on the basics of setting-up, navigating, and managing Facebook Pages---one of the most effective tools capable of developing your brand online. In this installment of the series, I will show those of you who are unfamiliar with Facebook Pages how to create a new Page from scratch and how to move around the main control panels. Here's a breakdown of the step-by-step process. Remember you can click on any screen shot for a closer view if necessary.

2010 Sports and Social Media Predictions

Activ8Social — Mon, 14 Dec 2009 18:04:40 PST

Well-known sports and social media blogger, Jason Peck, released an ebook today that aggregates the opinions and predictions of 16 thought leaders in the sports and social media space. We are excited that Activ8Social Partner Steve Cobb was included in the first annual release of the compilation. You can find his predictions on pages 21-22. Sports Social Media Predictions 2010

a8s Drops by Sports Networker Summit NYC

Anthony Caponiti — Tue, 08 Dec 2009 11:51:39 PST

The Activ8Social team would like to thank Lewis Howes from Sports Networker and Amy Martin from Digital Royalty for hosting an informative event this past Monday at New York City's top social media gathering place, the Roger Smith Hotel (we really encourage you to check out this family-owned and operated artsy boutique). Much like the Princeton Sports Symposium on Friday, December 4, the a8s team took advantage of an opportunity to meet and hang out with some of the brightest minds in the sports social media, sponsorship, and marketing space. While the larger Princeton event on Friday was aimed as much at students as it was our peers, the Sports Networker Summit was less a conference and more a room full of interactive discussions. Be sure to read more for Activ8Social's full recap of the event including video replays.

a8s Speaks at Princeton Sports Symposium

Steve Cobb — Fri, 04 Dec 2009 19:36:18 PST

The Activ8Social team just capped off a long, eventful day at the prestigious 2009 Princeton Sports Symposium, which was the fourth installment of this event that has become an annual landmark in the sports industry and on the Princeton University Campus. Founded by Chris Chaney, Princeton class of '07, the symposium provides a forum where students and sports professionals can interact and acquire invaluable knowledge about this fast-growing industry. Anthony Caponiti of Activ8Social was a featured panelist on the "Digital Media & Technology" panel, alongside the following renowned industry veterans:

Who’s Top Rank in Boxing Social Media?

Steve Cobb — Tue, 10 Nov 2009 07:05:39 PST

The success of any combat sporting event, like Pacquiao vs. Cotto or UFC 105, ultimately boils down to one core factor … promotion. "Promoter" and "promotion company” are terms not readily found in basketball, football, baseball or any other mainstream sport's vernacular. Marketing for these sports is an ongoing process while boxing is largely event-based. For decades, promoters have been hyping fights and reaching consumers through traditional media channels such as television, radio, and print. However, boxing executives can no longer afford to rely solely on these outlets. Facebook, Twitter, blogs and other online platforms offer ideal mediums to engage fans, build brand equity, generate additional PPV sales, and usher in a new era of the international sport of pugilism. When it comes to promotion, social media is the undisputed, P4P Champ!

Facebook Fan Page Tips

Steve Cobb — Wed, 04 Nov 2009 21:53:45 PST

One of the services that we specialize in at Activ8Social is the creation and management of high volume Facebook pages for professional athletes, brands and other sports entertainment clients. Through our experiences, we've become intimately familiar with the Facebook platform and accumulated a long list of best practices that have led to increased fan engagement and ROI for client pages. The simple definition of a Facebook Page is "a public profile that enables you to share your business and products with Facebook users". When you sign up for a regular Facebook user account, you're given a "Profile" which is private by default. The "Page" feature was created to enable brands (e.g. a product, organization, business, public figure, athlete, band, celebrity, etc.) to connect with fans and consumers in a structured environment within Facebook (see Roger Federer's page below). It's an extremely powerful feature with tons of little known secrets and strategies that can go a long way for building brands in a truly authentic and cost-effective manner.