Goal: Measurable end result (can be however you choose to measure your results, either in terms of sales volume, commission dollars (my favorite), number of new potential buyers and sellers in your pipeline, clients, etc.).

Strategy: The approach to achieving the goal, or the broad strokes outlining your plan of action to achieve a specific goal.  You may need to use more than one strategy to reach your goal. Here are some ideas if you’re using visibility strategies: ‘HD’ Tactics for Raising Your Sales.

Tactic: An action taken to support the strategy you have defined to achieve your goal.  You may need to use several tactics to support your strategy. Here are some that work well for small businesses: Marketing Tactics For Small Businesses

Tool: An implement used in the tactic.  You may need to use several tools to implement your tactical plan. Here are some suggestions: Top 10 Marketing Tools for Small Businesses

‘Sound Bite’: A short, concise statement that specifies both your ideal client as well as the solution you provide; often used as a response to the question: “What do you do?”

30-Second Follow-up: The follow-up statement you have prepared to respond to the “Oh, yeah? Tell me more!” exclamation that your fabulous ‘Sound Bite’ incites.

Ideal client: The particular segment of the population that, either by demographic, psychographic or situation, is most likely to both purchase and benefit from a relationship with you and your service.

Marketing Calendar: The list of attraction-related tasks or activities that you have committed to executing on a continuing basis, complete with development times and due dates noted. See the sample at the bottom of the page.

Script: Remarks prepared to help you find the most effective, comfortable and appropriate words when engaging in conversations that are new to you. For example, you might have a script to leave phone messages, as part of a sample session guide, or as a reminder for how to ask for the sale.

Group 100: A list of 100 professionals with whom you have a reciprocal referral agreement, and with whom you have met to ensure that you mutually understand the best or most ideal clients for referring to each other.

Carpe diem,

You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,

To subscribe to the mastery coaching blog via email

To subscribe to the mastery coaching blog via RSS reader

Duffy is one of the only agents who have been able to successfully bridge the gap to reach and work with Gen Y.  Her work with extreme athletes has set her apart as “the” real estate agent for the in crowd.

Duffy is one of the only agents I have met who have been able to successfully bridge the gap to reach and work with Gen Y.  Her work with extreme athletes has set her apart as “the” real estate agent for the in crowd.

Click here to Download the Interview

Visit Duffy’s Website

Carpe diem,

You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,

To subscribe to the mastery coaching blog via email

To subscribe to the mastery coaching blog via RSS reader

There’s an old sales adage that says “People buy from people they know, like and trust,” and public relations (PR) is one of the most cost-effective ways to build the awareness, goodwill and credibility that help influence buying decisions. 

But how can you determine if the campaign is worth the investment?  You might think that gauging a campaign’s impact on immediate sales makes the most sense, but bear in mind that only a direct sales campaign can be measured that way. 

Most marketing programs for small businesses, especially retail, professional services (REALTORS®, CPA’S, etc.) serve to generate a pool of potential clients.  The onus for converting prospects into customers rests with the client, not the campaign.

Here are a few ways to measure the results of your campaign without relying on raw sales data. As with many marketing tactics, tracking the results of your PR campaign can be difficult if you don’t know what you’re looking for, so consider using some of these techniques:

• Track the number of inquiries or leads your business receives via phone, drop in or web visits.  You’ll need to start by establishing a baseline for each inquiry stream before your campaign starts so that you’ll know whether or not your campaign is actually drawing in more leads.
• Ask your prospects how they heard about the real estate services you offer.  Know that many people may not remember exactly where they heard about your business, unless it was the result of research such a through the Yellow Pages.  This is good, because it means that your PR campaign is working!  PR is supposed to have a “ripple effect” so that one person who sees a story tells another,  adding to the pool of people who are informed about your business through the PR, plus adding the weight of personal sanction to the referral.
• Create a campaign-specific offer through your web site with a unique URL, such as a coupon or special program that is only mentioned in your PR.  By isolating an offer this way, you can see how effective your pitch was by counting exactly how many people respond to your offer (of course, that’s assuming the offer is enticing enough to draw interest).
• Compare historic sales patterns for each year by month to see when or if your business has seasonal sales cycles. Keep in mind that it is always easier to boost a high cycle season’s sales because there are often external factors that drive customers. For example, as a REALTOR® if you work in a ski resort area, perhaps you’ve noticed a jump in sales during the holidays. That time of year (and right before) would be the perfect time to add PR to your marketing mix so that when potential clients are ready to purchase, your Resort Expertise has top-of-mind awareness.

While your story in the newspaper or on TV may motivate someone to get off the couch and take action, an actual buying decision may be based on price, location or convenience.  That’s why developing clear goals and measurement metrics for your PR campaign are so important, so that you can get the maximum return on a minimum investment.

Carpe diem,

You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,

To subscribe to the mastery coaching blog via email

To subscribe to the mastery coaching blog via RSS reader

Ever wonder why some shoe-string start-up real estate businesses succeed wildly, while some well-funded ventures tank big time?

1. Create a clear picture of your goals and what you’re going to do to achieve them. You can’t figure out how to get someplace without knowing where you’re going, so you need to document your plans by quantifying your goals (how much revenue you want to generate), outlining your strategies and tactics (what you plan to do to attract, acquire and retain your clients), and finally, scheduling your activities (when you’re going to do all these great things).

2. Understand why you are in business. You have your own business not because you want to work for yourself, but because you have something of value (a service or information) that someone is willing to pay you to get. Period. You may have a personal agenda (or three), such as making a huge profit or tithing 20% or pursuing your artistic passion, but those reasons are not why people pay you, so they are not reasons why you are in business.

3. Identify your best or ideal client. There is no service or piece of information on Earth that “everybody” wants, including yours. Heck, we can’t even agree on the same soda pop, for goodness sake, so why would you think that everybody in the world would want what you’re selling? Chances are there are people out there who really want and need what you’ve got to offer, and once you figure out who those people are and where you can find them, you’re in the money.

4. Identify your solution. Another tricky step, because most people try to sell the process, not the outcome.  If you think you know what your clients really want, ask yourself this: Why does my client want that? The answer to this question is probably the solution you offer.

5. Articulate your solution. Distilling your value to a particular client base in seven to nine words is a great way to articulate your solution (I call this a “Sound Bite”).  Let me use an example from a friend of mine who is an image consultant.  She would say that she dresses women who want to look their best. Nice, but so what? What do her clients really want? Here’s a hint: Her new “Sound Bite” is that “she helps women look 10 pounds thinner and 10 years younger.”

6. Spread the word. People have to know that you exist and that you can solve a particular problem for them in order to take advantage of your real estate services. Tell everyone you know (and plenty of people you don’t know) about your business. Too modest to talk about your own great self? Let your clients do it for you, by quoting them on your web site or in your marketing materials, or having a notebook of letters from satisfied customers.

7.  Ask for business. Kids working the counters at fast food restaurants have no problem asking if we want fries with our orders, but many REALTORS® are hesitant to ask for business. Remember two things: People like to be invited (so invite them to work with you), and you’re offering a viable solution to someone who would benefit from your service, not trying to pick his pocket. So ask.

8. Provide great service. Think “service” isn’t part of your business? It’s part of every business, but the type and quality vary wildly. Maybe your restaurant doesn’t allow substitutions, but your servers are helpful and friendly, your restrooms are spotless, and your products are delivered to the table piping hot (or ice cold, as the case may be). That’s good service.

9.  Appreciate your clients. Nobody likes being taken for granted, especially your clients.  There are many ways to demonstrate your appreciation, including personal notes, multi-purchase programs (buy 10, get one free), longevity discounts (after a certain number of purchases, the client can purchase at a lower rate), and even verbal expressions (”Thank you!”). Make sure your clients know that YOU know they have a choice of vendors, and that you’re happy they chose you.

10. Take personal responsibility for your success. Whether or not your real estate business succeeds or fails depends on you, not market conditions, competition, or other outside forces. Obviously, you want to confirm that there is a market for your product or service before sinking your last dime into the business, but know that once that market is identified, the only thing standing between you and success is you. Thinking otherwise gives you an excuse to fail, and that’s not the way to spectacular success.

Spectacular success is less a matter of chance than choice. If you choose to follow these steps, success will follow.

Carpe diem,

You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,

To subscribe to the mastery coaching blog via email

To subscribe to the mastery coaching blog via RSS reader

Savvy marketers know that client testimonials are worth their weight in gold, so we always encourage our clients to get as many as possible, and to get them in writing. As much as we like the personal reference, there is nothing as credible and as consistently reliable as a good old written testimonial to help prospects make that decision to take the plunge and work with you.

Come learn a few secrets that can take those gold standard quotes and convert them to platinum level soundbites where you can leverage and multiply the effectiveness of your current raving fans!

Click on the Marketing Module button to check out this week’s Mastery Coaching Marketing Module.

Carpe diem,

You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,

To subscribe to the mastery coaching blog via email

To subscribe to the mastery coaching blog via RSS reader

If you’re a member of a networking organization, chances are that there is a wonderful opportunity for you to significantly raise your visibility in the group, and to become known, liked and trusted.

And chances are that you haven’t yet taken advantage of this opportunity.

That opportunity is the “Hi, My Name Is…” speech - the five or 10 minutes that each of us are granted upon enrollment in most organizations we join to address the group, introduce ourselves and explain our business in detail.

Although most groups offer these opportunities to their members, too many of us don’t take advantage of them, or if we do, we don’t always exploit the “Hi, My Name Is…” to its full potential, and that opportunity is wasted, for both us as speakers as well as our listening audience.

But it doesn’t have to be wasted time--as a matter of fact, a “Hi, My Name Is…” speech can be a terrific business builder for you if you play your cards right.

First, you need to understand that a “Hi, My Name Is…” speech is NOT a chance to tell your life story or even how you got into your business, however fascinating that may be.

Your time in the “Hi, My Name Is…” Moment is your best chance to explain how you help your clients, and to provide a demonstration of your expertise to your audience. It’s your chance to achieve (in under 10 minutes) what matters most in business: To become known, liked, and trusted (because we all know that people buy from people they know, like and trust).

But how can you do all that in 10 minutes or less? Here are two words to keep in mind regarding your “Hi, My Name Is…” speech: Value and preparation.

Value is the single most important aspect of your speech, and you can easily offer information of real value in just a few minutes. Share tips, advice, explain a procedure, anything! And don’t just TALK about your services and what you offer, SHOW your expertise. (You get bonus points for involving your audience!) 

Once you’ve established the value of the services you’re offering, preparation is key to a successful speech. Here are several things you can do to make the most of your time (before, during and after) in the “Hi, My Name Is…” while you have your audience’s undivided attention:

• Provide an interesting paragraph or two for the press release, newsletter, or other marketing that the organization does for the meeting.
• Bring your own introduction. If you have one prepared, you can be sure that it sets the right tone for your presentation, and it keeps your introducer from having to make something up about you at the last minute. A good introduction will help establish your credibility before you speak, and actually extend your time in front of the audience, since your introduction is all about YOU.
• Look the part. When I did my “Hi, My Name Is…” speech recently, I wanted to make a visual impact and say more about myself than my business suit alone could say, so I wore a big button that simply said “Attract More Clients! Ask Me How.”  (See how that “Sound Bite” keeps coming into the picture?)  Between the content I presented and my handy visual aids, my audience understood immediately what I am about, and what I have to offer.
• Take advantage of the speaker table or other special opportunities offered to “Hi, My Name Is…” speakers. If there’s room (and there usually is for “Hi, My Name Is…” speakers), arrange your table as you would for a trade show, decorating it with information of your real estate services, giveaways, your business cards, and so on.
• Have a sign-up sheet on your table. Remember that this “Hi, My Name Is…” speech is a prospecting activity, so give people a place to sign up for more resources or your newsletter. Here’s another tip: Add a “call me” section so that hot prospects can indicate their interest.
• Include a photo on your one-sheet. A one-sheet is a marketing page that tells who you are, lists a few credentials and/or your services, and quotes happy customers, and so on. But more than that, it is a relationship piece that helps your prospects get to know you. It doesn’t have to be fancy; you can print it out in color on a piece of letterhead, back it with cardboard, and set it up with a small tabletop easel for display.
• Save time in your speech for questions. Organize your speech to share information first, but remember to leave one or two minutes at the end for some quick questions from your audience.
• Invite your audience to sample your services, and/or visit your display table. After the questions, thank your audience, and then mention any special offers or incentives that you have for signing up on your mailing list or setting up a consultation.
• After your “Hi, My Name Is…” speech, you’ve still got work to do. You’ll need to follow up with the people who signed up on your list or requested consultations. Give them a call to set up meetings, and send them whatever materials you promised.
• Don’t forget to thank the person who introduced you, as well as the person who booked your speech.

Because the purpose of networking groups is to establish and develop business networks, one would think that “Hi, My Name Is…” speeches would be highly sought-after opportunities, but it has been my experience that people are often afraid to take center stage.

This fear must be caused by the fear of the “Hi, My Name Is…” itself; it can be intimidating to stand up in front of a group and talk about yourself. It may help reduce that fear to keep in mind that you’re not up there talking about yourself; you’re sharing information of interest and value with your peers.

So please, don’t let fear keep you from taking advantage of this wonderful opportunity to speak. Speaking is a great way to build your own confidence, as well as credibility in the eyes of others in your organization.

Carpe diem,

You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,

To subscribe to the mastery coaching blog via email

To subscribe to the mastery coaching blog via RSS reader

I do a lot of networking, so naturally, I hear a LOT of ‘Sound Bites’.

What’s really weird is that some of the not-so-good ‘Sound Bites’ could be great, but they are delivered poorly.  Poor delivery can kill a great ‘Sound Bite’ especially if you’re in a long line of folks introducing themselves.

I’ve heard people commit every verbal crime you can imagine against perfectly good ‘Sound Bites’, and then wonder why they aren’t getting a good reaction. (Because sometimes they DO get a reaction - but they don’t like it.)

Here’s a clue: If you mumble, whisper, slur, shorten, rewrite on the fly, or recite it so quickly that it- sounds-like-one-long-word-with-no-inflection-or- point-of-interest, even the greatest ‘Sound Bites’ is going to tank.

And if your ‘Sound Bites’ is the least bit threatening, or frightening (believe me, it happens), you will not get the type of positive response you want. The response you want is “I want that,” not “Oh Heaven help me!”

So when you’re at a meeting, and you are the 47th person to introduce yourself as the host jumps from person to person at the giant networking meeting, SMILE. Speak up. Inject some life, some interest, and some intensity into your ‘Sound Bites’.

Sure, they’ve all heard it before, but today might be the day they hear what they want to hear, so say it like you mean it, for all to hear and remember. And don’t forget to add a little pizzazz to your ‘Sound Bites’, especially if you want to stand out.

Speaking of standing out, last week I was at one of those huge networking events in which the self-introductions were seemingly endless. Of all the 70-some introductions that I heard, only one really stood out.

It’s not often that I am bowled over by an introduction, but that day, I was WOW’d, as was the crowd at that meeting. It happened like this:

One guy stood up to take the mic from the host, and after a brief glance at the floor, he raised his head and looked around the room.

“A duck walks into a bar,” he said, followed by the briefest of pauses, during which a tremendous burst of laughter gurgled up from the crowd.  And the bartender said, “I’m John Gaynor with AFLAC insurance,” he continued…

Now, I am pretty sure he said more here, but I didn’t hear it because the laughter turned into a standing ovation.

The lesson here is tha7 if you really want people to HEAR you, you have to get their attention first. And in the company of a lot of ‘Sound Bites’, you have to do something to make yours stand out.

When I sat down with John one morning soon after that meeting, he told me that he made up that intro on the spot, because he just didn’t want to say the same old thing one more time.  He has a great new ‘Sound Bites’ now, which is “I help working families protect their income,” but I hope he continues to introduce it with his comedic flair, because he certainly got the attention of every person in that room.

Now you don’t have to create a great comedic routine to draw attention to your introduction, but you don’t have to bore yourself (and your listeners) to tears, either.  Have some fun and play with it (just don’t change your message or you’ll confuse folks).  You’ll find you get more attention if you inject a little “you” in your introduction.

Carpe diem,

You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,

To subscribe to the mastery coaching blog via email

To subscribe to the mastery coaching blog via RSS reader

You’ve done it.

That’s right; now what?  Today’s newspaper or magazine is tomorrow’s recycling, but that doesn’t mean that the life of your article is over — far from it, as a matter of fact.

That piece you’ve written and gotten published, whether it is a top 10 list, book review, article, or “think” piece (like an editorial or letter to the editor), still has lots of promotional juice left in it if you know how to squeeze it out.

Here are just a few things you can do with your published works, once the rest of the world has moved on to the next edition of whatever periodical has published your piece:

Tell the world about your published status by posting your piece on your web site.  You can either post a PDF of the article, or a link to the publisher’s web site (assuming it is on their web site), or you can post the original copy you submitted along with a mention of when and where it was published.

Frame it.  That’s right, make a nice clean copy on archival paper, lay it out nicely to fit on a single page, and frame it like a photo.  Hang it proudly in your office or reception area, so that your visitors who missed your piece when it was published can see what it looked like, and be just as impressed (if not more so) than the readers who stumbled over your article in the first place.

Copy it.  You can use the layout you created to frame your article or the PDF you made for your web site to make copies.  Include the banner of the paper or magazine, along with the date, so that it is obvious when and where your piece originally appeared in print.  Be sure to add your contact information as well, because you never know who might end up with a copy (and they might want to contact you).  Use both sides of an 8.5×11″ sheet of paper if you have to, but make it look nice. 

Use the copies in your press kit (which is now growing with the addition of your published pieces), so that you have proof that your expertise is recognized by some third party (such as the publisher).

Mail copies of your article to your clients with a short note and a special offer.  For example, you might write:  Did you see my article in Tuesday’s paper?  I’m celebrating my fame with a special two-for-one offer (coupon enclosed).

Copies will come in handy for getting business, too.  You can include a copy with your proposal, bid, or sales information to demonstrate your expertise. 

You might also use it to get back in touch with prospects who haven’t committed to working with you yet.  Just send the copy with a business card and a short note that says something like: Hi Prospect, Did you happen to see this article in the Business section of the Times on Saturday?  I know you are interested in [whatever you wrote about], and thought you might like to see this.  I’ll be in touch soon!  Best regards, Your Name.

Submit the article for publication in other media.  Yep, once you’ve published it in one publication, others might be interested in reprinting it.  Distribute your piece to online article banks, EZines, and information sites for reprinting.  Or submit it to the newsletters of your trade associations or networking organizations.  Very often, they are looking for content, and since your article has the endorsement of the publication that published the first time, it might look mighty good to others.

Send it out as a press release.  At the very worst, nothing will happen, but other media could pick it up to use as a filler piece.   And there is always the possibility that an editor might be looking for an expert with your background, and may call you for an interview.

So whatever you do, don’t just let your published article fade away.  Use it again and again to get the most from your work.  You’ll raise your credibility in the eyes of your clients, prospects, and the world.  And you’ll have something to remind yourself of how good you can be when you put your mind to it.

Carpe diem,

You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,

To subscribe to the mastery coaching blog via email

To subscribe to the mastery coaching blog via RSS reader

Everyone knows that a great ‘Sound Bite’ can attract the clients you want like a magnet.

Even worse than that, a so-so (or a just plain bad) ‘Sound Bite’ can actually work against you, by repelling those very people you hope to attract.

 What to do? By all means, avoid the mistakes people make when crafting their ‘Sound Bites’:

1. Not articulating the value or deliverable of your service. If you mention your process rather than your results, you’ve lost whatever resonance you may have begun. Remember, your ‘Sound Bite’ is about what your client gets, not what you do.

1. Not identifying your ideal client. By not being specific about whom you help, you miss the opportunity for your prospects to self-identify by thinking “hey, that’s me!” or to come up with a prospect for you by thinking “that’s not me, but it sure sounds like Bob.” The only time to use the word “people” or “individuals” in your ‘Sound Bite’ is if you qualify it by following it with “who are…” not “people who want…” Seems counterintuitive, doesn’t it? But don’t assume people understand their own wants; bet on the fact that they at least know who they are, so that they can identify themselves (or others to whom to refer to you) if you describe them clearly. Better yet, dodge that bullet and call them baby-boomers, teen-agers, coffee drinkers, job seekers, or whatever description fits your ideal client best.

1. Having a long and obviously memorized speech. People stop listening after 11 words, unless you sound like you’re reeling off a memorized speech, in which case they stop listening after just three words. If it sounds memorized, people know you’re not really opening a conversation but trying to sell them something, so they’ll stop listening immediately. After all, wouldn’t you?
2. Beginning with “My business is…” That’s just verbal offer that takes up your listener’s time and attention, which is better spent on hearing what wonderful results you get for your lucky clients.

1. Ending with a sales request. You haven’t even qualified your client yet, so why would you ask for the business first? There is a time and a place for everything, so fashion and use your ‘Sound Bite’ appropriately, which is to attract a specific client, and not to push every person who crosses your path towards the sale.

1. Using hackneyed questions or phrases. These brand you as a “technique-y” or a neophyte. You may have just heard that fascinating question, but incorporating it into your ‘Sound Bite’ is not the right way to use it. Questions like “What would you do if you knew you could not fail?” are interesting to use in sample sessions or qualification conversations, but definitely not in (or tagged onto) your ‘Sound Bite’.

1. Using non-sequiturs. A non sequitur merely is a statement that does not follow logically from what preceded it. I’ve heard some egregiously bad ones, but the worst are when people use some sort of a tag line like “Once is never enough” and shoehorn that into their ‘Sound Bites’. If you get blank stares when you introduce yourself, you may be using a non sequitur. Don’t.

1. Using incomprehensible language or jargon. Unless you have a very narrow ideal client description, and you are already speaking to those people who both fit your ideal client profile and will recognize you as an insider for using jargon, don’t use it. And stay away from long words with multiple or vague meanings that people might not understand, even if you know what you mean. Someone who provides “robust multi-use business enhancement options” is selling nothing of value to anyone (even if there’s a good product or service behind that knuckleheaded phrase). Or do you really believe that there are people out there that will perk up and respond to such a ‘Sound Bite’ by saying, “Gee, I could really use some of those robot multifaceted business trance operations?”

1. Using the wrong intonation. Teen-age girls are known for ending their sentences on high notes, so that every statement they utter sounds like a question. If you’re doing this, you will sound tentative, unsure of your own value, and let’s face it, like a gawky gauche teen. Practice your ‘Sound Bite’ with a trusted friend, your coach, or even your spouse until you can say it like you mean it, and like you believe it. Even the right words delivered the wrong way will call your credibility into question.

1. Improvising. If you haven’t got a prepared ‘Sound Bite’, you’re playing with fire, and running the risk of really embarrassing yourself. Most people talk too much without making a point when they improvise, or worse, they stop (sometimes more than once!) so that they can start again. Do I really have to tell you how very unprofessional that sounds?

OK, so your ‘Sound Bite’ is just killer, and you’re not making any of the mistakes listed above; are you golden? Could be, but then again, maybe not.

After your ‘Sound Bite’ is crafted, you still have to develop a great follow up statement. Since the entire point of a great ‘Sound Bite’ is to elicit one reaction (”Oh, yeah? Tell me more!”) you must be ready with a response. That response might include a slightly more elaborate version of what you do, success stories and examples, as well as questions to qualify that person as a prospect or a referral.

Carpe diem,

You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,

To subscribe to the mastery coaching blog via email To subscribe to the mastery coaching blog via RSS reader

“Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, to assure the survival and the success of liberty”.

John F. Kennedy  

I wanted to send a humble note of thanks as we turn our attention to celebrating the birthday of the greatest country on the earth - To all those who have sacrificed much so that we may enjoy the innumerable freedoms that we take for granted each and every day, thank you, you are my hero.

Carpe diem,

You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,

To subscribe to the mastery coaching blog via email To subscribe to the mastery coaching blog via RSS reader