Active Web Group

Online Reputation Management

Carol Sheridan — Fri, 17 May 2013 15:38:09 +0000

Available for over 20 years and popular for over 15, the Internet and specifically its users can be viewed as both innocent and easily manipulated by unscrupulous websites. The myth that information found on the Internet is true is widely believed. In fact, much conjecture and outright opinion passes as fact online. Positive or negative, Read More

The Benefits of an Effective Social Media Marketing Campaign

Dennis Sims — Fri, 10 May 2013 16:35:10 +0000

Social media marketing is all about gaining website traffic, exposure or sales through the use of social media outlets such as Facebook and Twitter. These campaigns often focus on creating content that encourages readers to spread the word, make a purchase or just produce a greater sense of brand-identification within the reader’s mind. Let’s take Read More

Email, The Best ROI Money Can Buy

Carol Sheridan — Fri, 03 May 2013 14:02:49 +0000

Daily we all receive solicited and unsolicited emails marketing goods and services we may or may not need. What causes us to open one and discard so many others? And for those who create these marketing messages, how do they measure success? What return on investment (ROI) prompts them to produce more and if so, Read More

5 Great Things About Using Lists to Engage Your Audience

Jason Epstein — Tue, 23 Apr 2013 16:41:05 +0000

Using lists is a great way to engage your audience in a fun, easy fashion that doesn’t take a lot of their time or yours. Check out some of our great reasons for using succinct lists for your connection with repeat customers and casual readers alike. Lists Are Easy To Read Getting your audience to Read More

The Value of Site Search to Higher Rankings

Carol Sheridan — Wed, 17 Apr 2013 20:52:27 +0000

The goal of most every sound search engine optimization campaign is to attract more quality traffic to their website. In business it is truly a numbers game so attracting only visitors who are actively seeking what you provide ensures the greater likelihood these ‘window shoppers’ will convert to customers. So what truly attracts a potential Read More

Outshine the Competition with Local Search Engine Optimization

Pat Norton — Wed, 10 Apr 2013 02:11:51 +0000

Local search engine optimization (SEO) is a great way to put a geographical focus on your target audience’s online search results. This will help bolster your online visibility for brand new customers as well as cultivate a loyal, repeat customer base. Local SEO does the heavy lifting, increasing your business’s exposure and netting you a better return on investment than Read More

The Beauty of Responsive Web Design

Jason Epstein — Wed, 27 Mar 2013 19:57:52 +0000

Take a look around and you’ll see that staving off boredom while waiting on line has turned from conversation to staring down at smart phones. Riding on a bus has gone from gazing out the window to focusing on an iPad. Queuing up media at home has gone from watching on VHS or DVD to Read More

Top 4 Web Design Trends for 2013

David Marinaccio — Thu, 24 Jan 2013 21:49:51 +0000

Welcome to the latest installment of Web Design Trends! At the time of writing this (early 2013), Google Chrome is the only commonly used browser that supports the vast majority of new HTML5 features. If you are not viewing this page in Chrome, I highly suggest that you download it so you can fully experience Read More

Rethink Marketing = Remarketing

Jason Epstein — Tue, 18 Dec 2012 17:11:41 +0000

The prospect of opting out of marketing campaigns has been a hot topic as the reach of internet marketing has become ever greater. It’s easy enough to accomplish this in an e-mail campaign: just click unsubscribe. But what are your opt-out options when browsing the web? Most browsers feature a ‘Do Not Track’ button, but Read More

Business Social

Carol Sheridan — Tue, 13 Nov 2012 20:52:42 +0000

That antiquated expression from the 1980s ‘Business Social’ came to mean cultivating a prospect/client by building a sound working relationship. Future contracts and revenue were the mutually understood goals. It is much the same for businesses who have heard that Social Media outlets can work in tandem with their Search Engine Optimization/Marketing (SEO, SEM) to Read More