Active Web Group

What’s in a Paradigm Shift?

James Charles — Tue, 01 May 2012 21:31:32 +0000

(BTW: Why are my Rankings Dropping?) By now most online business owners have heard that the major search engines like to ‘mix it up a bit’ from time to time. This ‘mix up’ is called an ‘algorithm shift.’ One day your keywords are ranking well and seemingly, the next they’re nowhere to be found on [...]

Search Engine Optimization (SEO) A bit of History revealed.

Sarah Johnson — Mon, 30 Apr 2012 20:12:03 +0000

Let’s begin with a bit of history; Search Engine Optimization initially started its debut on the Internet during the 1990’s, the term “Search Engine Optimization” was introduced by an Internet Marketing Group during the year of 1997 in an effort to define the steps needed to improve Search Engine Positioning. The term, refers to the [...]

Does Ranking High Organically Mean There Is No Need For PPC Campaign?

Julie Hennessy — Fri, 27 Apr 2012 14:23:23 +0000

Many times, over the last 8 years, I have had the same conversation with clients over one specific topic. If I am ranking high in the organic ad listings why do I need to bid on them in PPC? My normal response to them is “why wouldn’t you”. Appearing in organic as well as sponsored [...]

Without a PPC Strategy You Might Find Yourself in Trouble

April Hennessy — Tue, 24 Apr 2012 21:06:05 +0000

The internet has evolved into this amazing machine and PPC (Pay Per Click) has been every part of that evolution in the past 10 plus years. The effect this machine has had in our lives is substantial. Every business in the world wants to be part of it. PPC is often misused and abused. There [...]

How To Increase Conversion Rates?

Dennis Sims — Fri, 20 Apr 2012 21:53:05 +0000

If you are reading this article, chances are you have a business, it has a website, and you aren’t making enough money that you need something better to do than look for more information. Sometimes, in the nature of the day’s to do, we all forget that we have a very powerful ally in marketing [...]

What is the Value of a Top Search Engine Ranking?

Pat Norton — Thu, 19 Apr 2012 19:26:25 +0000

There are several obvious ways to answer this question, which I will go through quickly, but I am most thinking about the not so obvious answers. The very obvious answer is that you can measure the value of a ranking, in its raw form, as exactly how many sales/leads you derived from that exact ranking [...]

Types of Companies that Benefit Most from Email Marketing

David Marinaccio — Wed, 18 Apr 2012 20:09:05 +0000

Email marketing can benefit all sizes and types of companies. But, like all types of marketing, certain types of businesses have a real advantage when email marketing as compared to others. Your email marketing strategy still plays the biggest role in how well your email marketing performs, but certain types of companies do have an [...]

5 Ways To Optimize Conversions For Landing Pages

Dennis Sims — Tue, 17 Apr 2012 20:10:50 +0000

It’s always important to remember that each visitor to your website has value. Whether you are selling products directly via your ecommerce website, or your website is designed to generate leads that you distribute to your sales force, you need to make sure you are maximizing your conversion rates, period! I’ve discussed a/b testing and [...]

Spice Up Your Life With Strategic Article Marketing

Kathryn Blumberg — Mon, 16 Apr 2012 21:01:15 +0000

Generating heat and staying ahead of the competition when it comes to your SEO strategies can sometimes leave you lost for creating the best optimization possible. That’s where Article Marketing comes into play. Article Marketing, a tool used by many to drive traffic and boost site rankings, is becoming a hot ticket item. However, creating [...]

What’s in a Name? When You Should Consider Reputation Management Services

James Charles — Thu, 12 Apr 2012 21:20:31 +0000

You’ve read the stories in the newspapers and online news sites. A major company is being panned by any number of sources. These may include disgruntled former employee(s), activist groups, politicians, concerned citizens..in short, anyone. Months later the details of the issue are hazy in everyone’s mind, but you remember that company had an issue. [...]