Active Web Group

Successful PPC Campaigns Take Time

Julie Hennessy — Fri, 17 Feb 2012 17:56:03 +0000

How many times have you been successful without a little time and effort? I would venture to say not many times. Like most everything else, successful PPC (Pay Per Click) campaigns are the same, they take time and effort. If you’re not prepared to focus on PPC and put in the time it takes to [...]

Add Some Heat To Your SEO Campaign With Article Marketing

Kathryn Blumberg — Wed, 15 Feb 2012 22:38:26 +0000

Article Marketing has become a big topic of conversation in the internet world in the past 12 months. Adding it to your SEO campaign is a great addition to your already working optimizations and is proving to give even the best running SEO campaigns that extra push. Article Marketing is an added bonus to use [...]

The Importance of Hiring a Professional Marketing Company to Handle Your Pay Per Click Campaigns

April Hennessy — Tue, 14 Feb 2012 21:54:30 +0000

Inexperienced Pay Per Click (PPC) users might as well drive by the search engine headquarters and just throw their cash out the window. In this economy, companies are trying to absorb tasks in house that under better financial circumstances, they would not attempt. It is a big mistake to have an in house inexperienced employee [...]

What is the Most Valuable SEO Technique?

Pat Norton — Mon, 13 Feb 2012 22:37:18 +0000

The most valuable search engine optimization technique (SEO) is content quality. Great quality content does a lot of the heavy lifting for SEO. The search engines look for many elements when determining the authority of your site for specific search terms and phrases. How does a computer determine if a website has good quality information [...]

Importance of On Page vs Off Page Factors to SEO

James Charles — Fri, 10 Feb 2012 16:50:42 +0000

Here at Active Web Group, I’m often asked by clients ‘What is the importance of On Page versus Off Page factors in determining effective SEO strategies?’ They’ve clearly done some homework here to know about these options, but not schooled in the value of each. Frankly, SEO isn’t a contest or competition. Both are good [...]

To Blog or Not to Blog?

Dennis Sims — Thu, 09 Feb 2012 21:19:34 +0000

There are so many types of website marketing efforts someone can pursue, so sometimes it can be a daunting task to try to figure out what you should be doing first. Should you be spending time with Social Media Management such as Facebook or Twitter, spending time trying to link build to increase your organic [...]

What should a good SEO report provide?

Pat Norton — Mon, 06 Feb 2012 21:56:42 +0000

Your SEO report should contain enough information to help you understand how your SEO campaign is progressing. There are several elements that go into getting good SEO results and these elements need to be measured or expressed in your report. There are also several benchmarks that you, as an owner, or marketing director should be [...]

What Are Some Of The Benefits Of Pay Per Click Advertising

Julie Hennessy — Wed, 01 Feb 2012 15:41:12 +0000

Pay Per Click Advertising (PPC) is a popular form of Internet marketing for many online companies. It provides a way to reach a huge audience in a matter of minutes. PPC marketing doesn’t have to be the time and money drain that you may have heard about. There are many advantages to this form of [...]

A Guide To Pay Per Click Advertising

Kathryn Blumberg — Tue, 31 Jan 2012 15:24:51 +0000

Many are on the search for more affordable ways to advertise via the web. For any business whether large or small, getting ahead and keeping a competitive edge in today’s market takes strategy and “know how.” Pay Per Click Advertising is a great avenue if you want to achieve this goal. Having a guide to [...]

Hands on Managment for PPC

Julie Hennessy — Mon, 30 Jan 2012 15:10:44 +0000

Pay per click advertising is a very effective way of marketing your products or services but it requires a lot of hands on management and strategies. One can very quickly spend a lot of money and have very little conversions to show for it. Over the last 6 years I have learned many techniques to [...]