AdExchanger

Comic: The Cannes-Can

Kevvo — Fri, 19 Jun 2026 04:15:50 +0000

AdExchanger will be in Cannes for a week of executive conversations, industry insight and on-the-ground coverage from the heart of the global advertising community in partnership with Equativ. Check us out! ☕ 🛥️ 🎙️ 😎

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What Remains Of Vox Media Is Getting Bought By Penske Media Corp.

Victoria McNally — Thu, 18 Jun 2026 21:29:07 +0000

Remember last month when James Murdoch’s Lupa Systems acquired roughly half of Vox Media, specifically New York Magazine, Vox and its podcast network? Well, the other shoe – err, sale – has dropped.

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Inside The Trade Desk’s Pitch For Ventura TV OS

Alyssa Boyle — Thu, 18 Jun 2026 19:30:12 +0000

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.

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Mergers And Operating Systems Are Reshaping TV Ads

James Hercher — Thu, 18 Jun 2026 19:09:54 +0000

Linear TV is grabbing attention once again. This time as the broadcast and streaming media worlds are being tied together by major M&A deals. There’s the recent news of Fox’s $22 billion acquisition of Roku and Paramount’s merger with Warner Bros. Discovery (will it be PWBD? Or another rebrand? TV Land waits on tenterhooks), which […]

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GAM Launches A Chatbot For Troubleshooting Ad Campaigns

Anthony Vargas — Thu, 18 Jun 2026 13:00:39 +0000

Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currently beta testing the new customer service chatbot, called Ask Ad Manager, with select publishers, the company announced Thursday. The tool will gradually […]

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Magnite Adds A Data-Quality Layer To Its CTV Inventory

Victoria McNally — Thu, 18 Jun 2026 12:30:09 +0000

Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops.

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Open For Business; Maybe Television Was Really YouTube All Along

AdExchanger — Thu, 18 Jun 2026 04:03:36 +0000

The AdExchanger Daily Newsletter will be on hiatus for Juneteenth tomorrow, so we’ll see you back here first thing on Monday. AdExchanger will be on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), and we’ll have all the news and gossip from the south of France. Check out the […]

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The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them)

Allison Schiff — Wed, 17 Jun 2026 20:21:56 +0000

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story. Precise.ai, a startup founded by a pair of ad tech vets, is trying to change that by applying an approach called “decisioning economics” to programmatic, which involves measuring the cost and contribution of everything that […]

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How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits

Anthony Vargas — Wed, 17 Jun 2026 15:11:32 +0000

The supply-path optimization (SPO) trend has DSPs going direct to publishers, cutting out SSPs in the process. Meanwhile, SSPs are going direct to buyers, cutting out DSPs. But who gets cut out when an ad agency implements its own SPO policy? As it turns out, SSPs are still generally seen as expendable hops in the […]

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CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools

Allison Schiff — Wed, 17 Jun 2026 13:00:22 +0000

If you think programmatic advertising on the open web is opaque, well, it’s got nothing on the app economy. Mobile ad network margins can run as high as 40% or 50%, said Felix Braberg, a mobile gaming consultant and ad monetization expert. And even when publishers negotiate contractual caps, there’s no way to confirm they’re […]

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