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	<title>adMISSSIONs: strategic advertising and marketing advice</title>
	
	<link>http://www.admissionsblog.net</link>
	<description>Charlie Moger, Wizard of Ads Gulf Coast</description>
	<lastBuildDate>Wed, 25 Aug 2010 19:15:01 +0000</lastBuildDate>
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		<title>Who’s thumb do we trust as a rule of thumb?</title>
		<link>http://www.admissionsblog.net/rule-of-advertising-thumb/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rule-of-advertising-thumb</link>
		<comments>http://www.admissionsblog.net/rule-of-advertising-thumb/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 18:57:56 +0000</pubDate>
		<dc:creator>Charles Moger</dc:creator>
				<category><![CDATA[Messaging Technique]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising rules]]></category>
		<category><![CDATA[baseline]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[communication design]]></category>
		<category><![CDATA[compel]]></category>
		<category><![CDATA[creates]]></category>
		<category><![CDATA[david ogilvy]]></category>
		<category><![CDATA[defy]]></category>
		<category><![CDATA[effective]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[rules]]></category>
		<category><![CDATA[rules breaking]]></category>
		<category><![CDATA[simple rules]]></category>

		<guid isPermaLink="false">http://www.admissionsblog.net/?p=1567</guid>
		<description><![CDATA[When you're right you're right. When you're wrong, you might be right. Trust a rule of thumb and you're more likely wrong. The fact is, there's only one measure that matters and it has <a href="http://www.admissionsblog.net/rule-of-advertising-thumb/" target="_self">nothing to do with thumbs at all.</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paid vs. earned: secrets of better advertising ROI</title>
		<link>http://www.admissionsblog.net/paid-vs-earned-secrets-of-better-media-roi/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=paid-vs-earned-secrets-of-better-media-roi</link>
		<comments>http://www.admissionsblog.net/paid-vs-earned-secrets-of-better-media-roi/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 09:00:38 +0000</pubDate>
		<dc:creator>Charles Moger</dc:creator>
				<category><![CDATA[Creative excellence]]></category>
		<category><![CDATA[Electronic Media]]></category>
		<category><![CDATA[Messaging Technique]]></category>
		<category><![CDATA[Miss-messaged]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.admissionsblog.net/?p=1501</guid>
		<description><![CDATA[Social media solutions are peddled the same way as quick weight loss programs. And, we buy into both for the same reason: we want to believe there's a quick, instant, easy way to get a better return on our advertising investment. Sure you can. Just like you can get buff without pesky workouts and responsible eating. As one who's been (and still going) through the fitness mill, I find it particularly satisfying to see a universal truth of the gym proven in advertising: you gotta workout to work it off. <a href="http://www.admissionsblog.net/paid-vs-earned-secrets-of-better-media-roi/" target="_self">Continue reading</a>.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Absent without apology</title>
		<link>http://www.admissionsblog.net/absent-without-apology/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=absent-without-apology</link>
		<comments>http://www.admissionsblog.net/absent-without-apology/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 17:11:05 +0000</pubDate>
		<dc:creator>Charles Moger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.admissionsblog.net/?p=1521</guid>
		<description><![CDATA[You may have noticed a lapse in posts here at adMISSIONs. A funny thing happened along the way from May to today: summer vacation. I consciously chose to set posting here aside for the season. I spent time instead generating posts in the memories of my children because this summer demanded special attention. <a href="http://www.admissionsblog.net/absent-without-apology/" target="_self">This is how I spent my summer vacation.</a>]]></description>
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		<title>How effective are your ads at chasing off customers?</title>
		<link>http://www.admissionsblog.net/how-effective-are-your-ads-at-chasing-off-customers/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-effective-are-your-ads-at-chasing-off-customers</link>
		<comments>http://www.admissionsblog.net/how-effective-are-your-ads-at-chasing-off-customers/#comments</comments>
		<pubDate>Sat, 01 May 2010 16:19:32 +0000</pubDate>
		<dc:creator>Charles Moger</dc:creator>
				<category><![CDATA[Messaging Technique]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[chases]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[communication design]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[disqualify]]></category>
		<category><![CDATA[evoke]]></category>
		<category><![CDATA[evoked responses]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[lures]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[morning in america]]></category>
		<category><![CDATA[ones]]></category>
		<category><![CDATA[political]]></category>
		<category><![CDATA[political ads]]></category>
		<category><![CDATA[Political Advertising]]></category>
		<category><![CDATA[television advertisement]]></category>
		<category><![CDATA[tim james]]></category>
		<category><![CDATA[tv ads]]></category>

		<guid isPermaLink="false">http://www.admissionsblog.net/?p=1453</guid>
		<description><![CDATA[Good advertising chases off customers. How much do you care if penny-pinching, nit-picking, deal-shoppers are offended by your message? Inflict them on your competitors. Your core customers, the ones who stick with you, will love you sending the weasels packing.

"This is Alabama. We speak English," says the tv ad for gubernatorial candidate Tim James. "If you want to live here, learn it."

Predictable shock waves rolled across the national consciousness when his ad first ran. How dare he say that? How narrow-minded. How exclusionary! How brilliant.

<a href="http://www.admissionsblog.net/how-effective-are-your-ads-at-chasing-off-customers/" target="_self">Continue reading and learn why --&#62;</a>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>What customer experience does your brand deliver?</title>
		<link>http://www.admissionsblog.net/customer-experience-delivered/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=customer-experience-delivered</link>
		<comments>http://www.admissionsblog.net/customer-experience-delivered/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 05:10:11 +0000</pubDate>
		<dc:creator>Charles Moger</dc:creator>
				<category><![CDATA[Creative excellence]]></category>
		<category><![CDATA[Messaging Technique]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[challenge test]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer experience management]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[meeting]]></category>
		<category><![CDATA[meets]]></category>
		<category><![CDATA[mike dandridge]]></category>
		<category><![CDATA[moments]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[service company]]></category>
		<category><![CDATA[tangible]]></category>
		<category><![CDATA[test]]></category>
		<category><![CDATA[the customer]]></category>
		<category><![CDATA[tough test]]></category>

		<guid isPermaLink="false">http://www.admissionsblog.net/?p=1425</guid>
		<description><![CDATA[The marketing of your company shifts into high gear when customers walk in. Advertising attracts, but whether your branding wins or loses is measured by a customer’s tangible experience.]]></description>
		<wfw:commentRss>http://www.admissionsblog.net/customer-experience-delivered/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>Why better stripes build better branding</title>
		<link>http://www.admissionsblog.net/why-better-striping-makes-for-better-branding/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=why-better-striping-makes-for-better-branding</link>
		<comments>http://www.admissionsblog.net/why-better-striping-makes-for-better-branding/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 22:13:33 +0000</pubDate>
		<dc:creator>Charles Moger</dc:creator>
				<category><![CDATA[Creative excellence]]></category>
		<category><![CDATA[Messaging Technique]]></category>
		<category><![CDATA[Miss-messaged]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer experience management]]></category>
		<category><![CDATA[dandridge]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[factoring]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mike dandridge]]></category>
		<category><![CDATA[stripes brand]]></category>
		<category><![CDATA[striping]]></category>

		<guid isPermaLink="false">http://www.admissionsblog.net/?p=1400</guid>
		<description><![CDATA[Branding seems like a battle of a million details. Actually, Mike Dandridge, author of The One Year Business Turnaround, says it's really about 100. Every one of them is in his Customer Experience Factor process. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How much is customer experience costing you?</title>
		<link>http://www.admissionsblog.net/how-much-is-customer-experience-costing-you/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-much-is-customer-experience-costing-you</link>
		<comments>http://www.admissionsblog.net/how-much-is-customer-experience-costing-you/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 00:59:07 +0000</pubDate>
		<dc:creator>Charles Moger</dc:creator>
				<category><![CDATA[Creative excellence]]></category>
		<category><![CDATA[Messaging Technique]]></category>
		<category><![CDATA[Miss-messaged]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[customer contact]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer experience management]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[factoring]]></category>
		<category><![CDATA[mike]]></category>
		<category><![CDATA[mike dandridge]]></category>
		<category><![CDATA[million dollars]]></category>
		<category><![CDATA[optimizes]]></category>

		<guid isPermaLink="false">http://www.admissionsblog.net/?p=1338</guid>
		<description><![CDATA[How your customer experiences your business is the acid-test of your advertising and marketing. Whether it happens in your store, or in their home, in an instant your branding pays off or goes up in flames. The Customer Experience Factor may hold the key to optimizing what happens when your customers have a tangible experience of with your company. ]]></description>
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		<slash:comments>2</slash:comments>
<enclosure url="http://www.admissionsblog.net/wp-content/uploads/2010/03/MikeDandridge_1of3.mp3" length="2981429" type="audio/mpeg" />
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		<item>
		<title>Rock your marketing and advertising like Warren Buffett</title>
		<link>http://www.admissionsblog.net/rock-your-marketing-the-warren-buffett-way/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rock-your-marketing-the-warren-buffett-way</link>
		<comments>http://www.admissionsblog.net/rock-your-marketing-the-warren-buffett-way/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 19:12:56 +0000</pubDate>
		<dc:creator>Charles Moger</dc:creator>
				<category><![CDATA[Creative excellence]]></category>
		<category><![CDATA[Messaging Technique]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stunt Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[arena footballs]]></category>
		<category><![CDATA[axl rose]]></category>
		<category><![CDATA[berkshire hathaway]]></category>
		<category><![CDATA[brand lost]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[buffett]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[create video]]></category>
		<category><![CDATA[creative media]]></category>
		<category><![CDATA[creative thinking]]></category>
		<category><![CDATA[differentiate]]></category>
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		<category><![CDATA[geico]]></category>
		<category><![CDATA[getup]]></category>
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		<category><![CDATA[jon spoelstra]]></category>
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		<category><![CDATA[united states]]></category>
		<category><![CDATA[VIdeo]]></category>
		<category><![CDATA[warren]]></category>
		<category><![CDATA[warren buffett]]></category>

		<guid isPermaLink="false">http://www.admissionsblog.net/?p=1264</guid>
		<description><![CDATA[Geico employees create a new video to kick off their annual team meeting. Berkshire Hathaway's Warren Buffett has become a staple of the annual project over the past four years. Buffett has appeared as a hobo and a DJ. This year, this tattooed Axl Rose send-up stole the show and netted thousands of viral impressions.Does Warren Buffett's rock act have a lesson for you?]]></description>
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