Advertising Age - GoodWorks

Yahoo Kills Livestand After Just Six Months

Fri, 25 May 2012 14:43:02 -0400

Yahoo is shutting down Livestand, its mobile newsstand app, only a little more than six months after it launched.

See the Spot: Muse Communications to Run Hard-Hitting Diversity Ad During AMC's 'The Pitch'

Fri, 25 May 2012 12:32:46 -0400

Muse Communications is participating in 'The Pitch' -- and running an ad slamming the industry's lack of diversity.

Barrie D'Rozario Murphy, TargetCast Pick Up Lands' End

Fri, 25 May 2012 12:28:02 -0400

Lands' End had selected Minneapolis agency Barrie D'Rozario Murphy to handle creative and TargetCast to handle media duties for the brand.

Fox Sues Dish Network Over Ad-Blocking 'Auto Hop' Service

Thu, 24 May 2012 17:19:01 -0400

Fox claims the Auto Hop allows Dish to "create a bootleg video-on-demand service for all network prime-time programming," that takes the company well beyond its licenses to transmit Fox shows.

Plenty of Burgers in 'Fast Food Mania,' But Not in Ad Breaks

Thu, 24 May 2012 12:44:02 -0400

Burgers, fries and shakes are the stars of "Fast Food Mania," a travelogue program on Destination America cable network. But they aren't the focus of the ads that will accompany the show.

The Week in Twitter: Protests and Social Media Reprise Their Feedback Loop

Fri, 25 May 2012 13:40:01 -0400

Don't worry, though -- Twitter isn't only being used for social justice.

PayPal Snags 15 Retailers for In-Store Payments

Thu, 24 May 2012 17:06:01 -0400

In a coup, PayPal is competing at the register with credit cards, signing 15 major retailers including Barnes & Noble, Foot Locker, JC Penney and Toys 'R' Us to accept its online payments at their brick-and-mortar stores.

The Mobile Circus Is Coming to Cannes

Thu, 24 May 2012 14:34:02 -0400

The mobile circus is literally coming to Cannes, as the festival debuts a category and draws first-time festival goers from a new industry.

Netflix: OK, Maybe We're Cannibalizing Something

Thu, 24 May 2012 06:45:00 -0400

"We have billions of hours of viewing, so we are going to take away from something," Netflix Chief Content Officer Ted Sarandos said on a panel with cable executives.

People on the Move: Jack Bamberger to Head Digital for MEC North America

Wed, 23 May 2012 16:17:59 -0400

Also on the Move: Annette King, Adam Mirabella, Steve Marino, Shonali Burke, Mark Stewart, Scott Parker and Qian Qian.

Google Names New Motorola CMO as Deal Closes

Wed, 23 May 2012 14:10:02 -0400

Now that Google's $12.5 billion purchase of Motorola Mobility is a done deal, Gary Briggs, former Google VP-consumer marketing, is replacing Bill Ogle as Motorola Mobility's chief marketer.

P&G Restructures Communications Under Marketing Chief Pritchard

Wed, 23 May 2012 11:08:01 -0400

Procter & Gamble Co. is restructuring its massive global public-relations organization so that a streamlined marketing-focused group now going by "communications" will report directly to Global Brand-Building Officer Marc Pritchard.

A Look Back at Donna Summer's Long Commercial Career

Thu, 17 May 2012 14:44:02 -0400

The dance-music diva's megahits did more than flood dance floors and top the charts; Ms. Summer's songs were used in plenty of commercials, well after disco's peak in the 1970s and 1980s.

People on the Move: Gill Duff Named President-CEO of BBDO, Atlanta

Wed, 16 May 2012 13:46:00 -0400

Also on the move this week are David White, Kimberly Lau, Deborah J. Mignucci, Michael Alex and the management team at Chick-fil-A.

Five Questions With Adam & Eve/DDB's James Murphy

Thu, 24 May 2012 15:11:01 -0400

Omnicom's DDB Worldwide is buying London independent agency Adam & Eve for an estimated $80 million. Ad Age's Europe Editor, Emma Hall, talked with Adam & Eve founder James Murphy, who starting today is CEO of the newly merged agency, Adam & Eve/DDB.

EU Cookie Law Could Be the Death of Digital

Thu, 24 May 2012 07:00:00 -0400

The law, as it stands, does not consider its impact on the industry. Forcing these requirements on marketers lead to huge erosion in the quality of web experiences for consumers -- the very constituents it hopes to protect.

Omnicom Group's DDB Acquires London Hotshop Adam & Eve

Wed, 23 May 2012 17:41:02 -0400

The management team of Adam & Eve/DDB will comprise the Adam & Eve partners and members of DDB U.K. management. It will be led by James Murphy, who has been named CEO of the newly combined shop.

The Cultural Connection

Tue, 22 May 2012 10:46:55 -0400

Univision Consumer Insights Research has been uncovering and studying the nuances and influence of Hispanic culture on consumer behavior for many years, and has now determined a concrete way of measuring U.S. Hispanics' cultural connections. Here, some highlights.

Multicultural Is the New Mainstream for Brewers in Search of Growth

Sun, 20 May 2012 00:00:00 -0400

In an emerging multicultural strategy, brewers are making fewer overt appeals to African-Americans and Hispanics in targeted media.

Siri, Why Don't You Speak Spanish?

Wed, 16 May 2012 09:00:00 -0400

With the voice-activated assistant its big selling point, the iPhone 4S has flown off the shelves, despite putting off the U.S. ethnic group most gaga for smartphones: Hispanics.

Univision Upfront Opens With Sofia and Closes With Shakira

Tue, 15 May 2012 18:42:02 -0400

"I might work somewhere else, but this is where I live," said "Modern Family" star Sofia Vergara, who got her start on the network.

With Zoe Saldana and Victor Cruz at the Cosmo for Latinas Launch Party

Fri, 11 May 2012 11:21:01 -0400

The magazine's first cover model says she isn't trying to represent any demographic but hopes that more magazines will reach out to "the first generations of me."

McDonald's Shareholders Defeat Proposal to Weigh Impact on Obesity

Thu, 24 May 2012 11:14:02 -0400

McDonald's Corp. today voted down a proposal that would have led it to assess its impact on public health, particularly childhood obesity.

Campaign Centered on Stanley Cup Lures Casual Fans, Lifts NHL Ratings

Wed, 23 May 2012 10:36:13 -0400

A social-media push and a comprehensive ad campaign around the Stanley Cup "all geared to help lure the casual fan" has helped the NHL forge record TV ratings through the first two rounds of the playoffs.

Zeno Adds More Sears Business to Its Roster

Fri, 25 May 2012 11:22:03 -0400

Sears Holdings is shifting the bulk of its PR business to Daniel J. Edelman's Zeno Group.

Today's Marketplace Is Social, But Not Only Because of Technology

Sun, 20 May 2012 00:00:00 -0400

Regardless of how the financial community looks at Facebook, the marketing community is asking questions.

Who's to Blame When an Ad Incites Anger?

Wed, 09 May 2012 06:00:03 -0400

Launching a campaign is like launching a nuclear missile: both the agency and the client have to turn their key. So when a campaign goes awry, such as Ashton Kutcher's recent "brownface" Popchips ad, it's unfair for the client to implicate the agency.

Big Data Requires Complex Analysis, But Don't Be Scared Off

Tue, 08 May 2012 14:10:17 -0400

Segmentation groups customers based on characteristics. But it can get so complex that companies become paralyzed.

Macy's Brings Brazil to Customers

Tue, 08 May 2012 06:58:02 -0400

Macy's looked to its history for inspiration in its latest marketing and merchandising effort, "Brasil: A Magical Journey."

Why It's Important for Us to Strictly Police Our Own Digital Efforts

Sun, 06 May 2012 00:00:00 -0400

Here's why self-regulation is in the interests of advertisers and the agencies that partner with them

Despite the Buzz, Social-Media Users Still Not Really Interested in Your Ads

Sun, 20 May 2012 00:00:00 -0400

The problem with Facebook and other social media is that they were not designed to carry advertising.

These Days He's Carefree, But O. Burtch Drake Still Tells It Like It Is

Sun, 06 May 2012 00:00:00 -0400

Initially not a fan of holding companies, O. Burtch Drake now sees their value.

Why U.K. Authorities Didn't Pursue Inquiry Into Agencies' 'Pooled Buying'

Sun, 22 Apr 2012 00:00:00 -0400

Many global advertisers believe they aren't getting their fair share from media rebates. So why didn't they show support for a U.K. inquiry into how TV ad time is traded?

If Ideas Are Fuel for Your Business, Here's a Book to Help Fill Up Your Tank

Sun, 01 Apr 2012 00:00:00 -0400

"The Book of Doing" could unlock the sense of "spontaneity and freedom" you felt as a child, and affect your business in positive ways.

Controversy in Outdoor Advertising Is Nothing New in Unorthodox Russia

Sun, 25 Mar 2012 00:00:00 -0400

As the head of the Russian chapter of the International Advertising Association explained it, today's Russians are influenced by two great traditions: the czars of the 18th century and communism.

Social Media Is About Cultivating Community, Not Corralling Cattle

Mon, 23 Apr 2012 12:00:52 -0400

In the Relationship Era, sales tactics may drive consumers away.

Quit Wasting Your Time and Money Trying to Produce Viral Videos

Tue, 10 Apr 2012 11:11:11 -0400

Chances are you won't win the Mega Millions lottery or catch a 42-pound rainbow trout. So why plan on striking viral gold when there are better online investments to be made?

Apple, Amazon, Google or Comcast -- Who Will 'Win' TV 2.0?

Fri, 23 Mar 2012 14:08:34 -0400

The future won't hinge on content; an unlimited supply is a given. It will hinge on the discovery of content.

Murdoch Reveals Bieber's Dark Secret: A Future Timeline of the Hacking Scandal

Mon, 12 Mar 2012 15:20:47 -0400

The phone-hacking scandal is getting awfully convoluted, so I've taken the trouble of putting together a timeline of events so far. And also in the future.

We're So Quick to Crown Social-Media Successes That We Forget What They're Actually Based On

Sun, 06 May 2012 00:00:00 -0400

While both Old Spice and "The Hunger Games" ran brilliant social-media efforts, it should be pointed out that one started out as a Super Bowl spot and the other is a best-selling book franchise.

Nothing Exciting About Burger King's Menu Expansion

Mon, 16 Apr 2012 10:47:20 -0400

Following the leader is not a successful marketing strategy -- here's why.

When It Comes to Names, Corporations Just Aren't People

Sun, 04 Mar 2012 00:00:00 -0500

It's highly unlikely that a marketing campaign will change the way consumers refer to a brand. How many people call Dunkin' Donuts "DD?" or Gatorade "G"?

Facebook Investors Are 'ZUCKERS!' (Says Murdoch Tabloid)

Mon, 21 May 2012 12:07:02 -0400

It's a schadenfreude moment for Rupert Murdoch, who snatched up MySpace for what then looked like a bargain, $580 million, and sold it for $35 million.

It's Curtains for Google! And Facebook! And Tumblr! And ...

Sun, 13 May 2012 00:00:00 -0400

When you're done tweeting or updating or pinning things or checking in, run for your lives, because the tech sky is falling!

Six Totally Necessary Regulations That Go Into Effect Immediately

Sun, 22 Apr 2012 00:00:00 -0400

In keeping with the spirit of this, the Regulation Issue of Advertising Age, your Media Guy proposes -- nay, mandates -- a whole slew of new laws, bylaws, bi-laws, in-laws and bi in-laws.

Believe The Hype? Four Things Social TV Can Actually Do

Fri, 13 Apr 2012 16:22:16 -0400

Two recent conversations I had with high-level media executives reminded me that not everyone understands the term "social TV."

Thanks for Proving My Point, Gawker!

Sun, 01 Apr 2012 00:00:00 -0400

You may have read about my plans to form a Council on Ethical Blogging and Aggregation. Whether what you read got the details right is another thing.

Real Steel: Obama and Romney Release Dueling Videos

Tue, 15 May 2012 12:24:15 -0400

Barack Obama and Mitt Romney are fighting about steel jobs.

Obama, Romney Unlikely to Engage in Gay-Marriage Ad Battle

Sun, 13 May 2012 00:00:00 -0400

While pundits debate whether the president's declared support for same-sex marriage will cost him key swing states, a recent survey says that the issue is not a major concern for those voters.

Democrats Waste No Time Capitalizing on Obama's Gay-Marriage Position

Wed, 09 May 2012 16:42:22 -0400

Shortly after President Barack Obama came out in favor of same-sex marriage, the DCCC changed its website.

Romney Brand Is Tainted by Gay Aide's Resignation

Wed, 09 May 2012 10:48:31 -0400

The Romney campaign risks a significant backlash from gay and lesbian consumers.

Why Obama's 'Julia' and Republican Response Are Good Things

Mon, 07 May 2012 15:44:00 -0400

The Obama campaign's 'Julia' prompts a debate over policy and positions rather than personality, dog treatment.

The Onion: Honey Nut Cheerios Bee Given Horrifying Backstory

Mon, 14 May 2012 11:58:34 -0400

In The Onion's latest marketing story, BuzzBee is given a childhood of misery as part of a rebranding effort.

How Romantic! A Marriage Proposal Via Banner Ad

Thu, 10 May 2012 17:51:01 -0400

How an ad sales guy proposed to an agency digital media director.

Brad Pitt Endorsing Chanel No. 5? Just Another Pretty Face

Wed, 09 May 2012 14:17:03 -0400

Andy Warhol put it on one of his posters, and Tilar Mazzeo wrote a book about it. Now one of Hollywood's most famous actors will be the face of it.

Branding Firm Appeals to Ellen in JC Penney Dustup

Tue, 08 May 2012 17:43:02 -0400

Hudson & Broad, which has sued JC Penney, has released a video appealing directly to spokeswoman Ellen DeGeneres.

JC Penney's Mistake? Assuming the Consumer Is Rational

Wed, 23 May 2012 13:43:36 -0400

JC Penney plan is admirable but may be too rational to attract shoppers in the short run.

Want to Inspire Your Staff? Push Them Out of the Office for a Day

Mon, 21 May 2012 12:30:28 -0400

The ad industry has long hours, tight deadlines and many thankless moments. How can agency managers inspire their staffs?

Clients Need to Know: Are You Helping or Selling?

Thu, 17 May 2012 15:11:19 -0400

We must assure clients that we have their best interests at heart, not an agenda.

The Big Problem With 'The Pitch': It Portrays an Outdated Business Model

Wed, 16 May 2012 14:30:09 -0400

"The Pitch" can be fun to watch, but it portrays an outdated business model.

When Big Ideas Come from Small Companies

Wed, 16 May 2012 11:00:26 -0400

The freshest marketing ideas don't always come from big-budget marketing departments. They come from entrepreneurs who use their ingenuity to stand out.

May Is Time to Celebrate Asian-Pacific American Heritage

Tue, 15 May 2012 11:38:36 -0400

What can your company do to learn more about this group's achievements and contributions?

Stat of the Day: The Agency Report Edition

Tue, 01 May 2012 14:42:00 -0400

The DataCenter's agency report has the scoop on nearly 1,000 U.S. agencies, networks and holding companies, as well as key accounts, specialties execs, and profiles. Here are five stats from the report as a teaser.

How the U.S. Watches Cable

Mon, 16 Apr 2012 10:13:41 -0400

In this week's Ad Age we looked at what Network TV shows have the most skewed audiences in the segments we've been tracking through the American Consumer Project. This map is the cable counterpart.

How Marketers Can Tap 'The Power of Habit'

Wed, 11 Apr 2012 20:19:55 -0400

A Q&A with Charles Duhigg, the author of "Power of Habit." He tells AdAgeStat how marketers can take advantage of the science.

The Demographics of Health Care

Mon, 09 Apr 2012 11:36:11 -0400

Certain areas are more prone to certain kinds of illnesses. But more important is what the residents there do when they get sick.

Social Data, Used Well, Can Add Years to a CMO's Tenure

Fri, 25 May 2012 09:39:46 -0400

With a real-time data flow, proper technology and the right team, marketers can adjust campaigns midstream.

How Facebook Can Take Photos Beyond Its New 'Camera' and Instagram

Thu, 24 May 2012 14:44:57 -0400

Facebook's instinct to address its mobile issue with images is a good one: it was the first to popularize tagging, which made photo sharing the predominant behavior that it is today.

The Summer Road Trip Went Digital. What's Your Strategy?

Wed, 23 May 2012 14:10:46 -0400

Will the businesses that depend on our vacation travel be ready for this emerging breed of always-on, always-informed and always sharing traveler?

Want to Raise Online Display CPMs? Pull In Small Advertisers

Wed, 23 May 2012 07:42:42 -0400

As Internet ad spending rises, the value of ad inventory is dropping, crushing digital media companies. The solution: more small advertisers.