Adam Gartenberg's Blog | Comments

New Data Studio Releases

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New Data Studio Releases

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Introducing the Lotus Sametime Code Exchange

Adam Gartenberg — Fri, 29 May 2009 01:29:55 PM -0400

Hi Eric,

The Sametime Gateway will allow you to connect to an XMPP server, and you could get at your XMPP contacts that way. (Details: http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/announcing-lotus-sametime-standard-8-and-lotus-sametime-entry-8 )

I don't know of any plugins that would allow you to connect directly from the Sametime client to an XMPP server, though. There are third party clients that could do this, but then you'd be giving up a lot of the features native to the Sametime client.

Introducing the Lotus Sametime Code Exchange

eric — Fri, 29 May 2009 12:02:58 PM -0500

Hi adam, I was just curious, my enterprise has both Lotus Sametime and XMPP protocols riding on the network - is there a free XMPP plugin to Sametime that would allow me to use the Sametime client to manage my jabber/XMPP contacts? thanks

Marketing to Strangers vs. Marketing to Friends

Bilal Jaffery — Thu, 7 May 2009 06:25:30 PM -0500

Let me also direct you to targeted advertising by IBM for SMBs (primarily a Microsoft market).

Check out my current post for an example of simple, informative, and targeted end user piece for Lotus Foundations.

{ Link }

Marketing to Strangers vs. Marketing to Friends

Bilal Jaffery — Thu, 7 May 2009 06:18:52 PM -0500

@ John Heed, for instance, IBM's Smart Market Predictions for 2009 was a hit on twitter. Many of my followers messaged, retweeted and even had a local Microsoftie friend call me up just chat on the topic.

I've never had non-lotus folks pay this much attention to my own post (other than ComputerWorld and Microsoft Windows Server Foundation incident).

I wholeheartedly agree that our marketing has to evolve to capture non-traditional markets and as Keith mentioned, we need to start targeting outside of our comfort zone.

At the same time, I can attest that folks within IBM recognize this and working hard on this issue.

You do have to consider that the old model is there because it is still generating big chunk of revenue for IBM. I once had a discussion with Microsoft's senior product manager and he was impressed by IBM's 'Enterprise' marketing and how Microsoft has failed in that space over and over again.

With that said, I do agree that Lotus is different than our other Enterprise brands and needs a hybrid approach.

Marketing to Strangers vs. Marketing to Friends

David Jones — Thu, 7 May 2009 03:26:56 PM -0500

I hadn't seen this until it was on a post of Nathan's but to who was this "marketing" aimed and what was the intended message? I honestly can't answer either of those questions.

{ Link }

If the people in charge of marketing the Lotus products actually think they are even in the ballpark of doing a good job with said marketing, from everything I have seen, they are delusional.

Marketing to Strangers vs. Marketing to Friends

Eric Mack — Thu, 7 May 2009 03:08:03 PM -0500

Adam, I must respectfully disagree on both counts.

Simply put on your consumer hat and ask yourself: 1) who is marketing product to you 2) how do you feel about the product as a result.

Other commenters have raised good points.

I saw a comment on another blog that suggested that IBM should employ marketers that actually use the products they market.

It might help instill passion.

People want to feel passionate about the products they use and companies they buy from.

Some companies make this easy.

Some make it very difficult.

Marketing to Strangers vs. Marketing to Friends

Nathan T. Freeman — Thu, 7 May 2009 02:55:58 PM -0500

@3 - Aw c'mon, John. Some of those YouTube videos have as many as FOUR COMMENTS and NINE RATINGS! That's crazy buzz, man!

@Adam: 1) No and hell no. 2) depends on who "we" is. Senior management has made a conscious effort to market only to a narrow audience. That audience is increasingly unfriendly to IBM, largely because they get made fun of for being friends with you.

Marketing to Strangers vs. Marketing to Friends

John Head — Thu, 7 May 2009 02:31:04 PM -0500

Bilal - please provide links to these "Many 'non-lotus' strangers have praised our campaign on social media as opposed to our own Lotus community." I am on the social media sites as much as you, and have not seen a single thing. Providing vision to positive feedback of this campaign might help with the discussion. Otherwise, honestly, it sounds like IBM spin to me.

Marketing to Strangers vs. Marketing to Friends

Bilal Jaffery — Thu, 7 May 2009 02:13:18 PM -0500

I agree that we have been advertising to friends for little too long. We do need to think outside of our traditional mindset and involve latest and the greatest out there.

On that note, I've seen Smart Market campaign get more traction with 'strangers' as opposed to our 'own friends'.

Many 'non-lotus' strangers have praised our campaign on social media as opposed to our own Lotus community.

Marketing to Strangers vs. Marketing to Friends

Keith Brooks — Thu, 7 May 2009 01:36:18 PM -0500

Interesting questions. I would venture it's a little of both and that may be the problem.

Q1)we must focus on external companies, but the problem is that takes longer, more resources, advertising, costs, costs, costs thus you get "low hanging fruit" discussions from marketing, sales et al.

If everyone does their job right all lotus shops would be running full speed ahead with 8.5 and all add-ons, needless to say this is not the case.

Which is why we need to do both.

Q2) Some sales will say keep going back to the well, but eventually that well is dry. So how do you tap the S or M of SMB market? They do not read what you read, work the way you work or have the infrastructure you have. Foundations is a great start, but IMHO it is too late in the business cycle for some companies. So you need to get Lotus and associated products into incubators, schools, universities, summer camps, SCORE and other startup helping systems.

Failing that route, creative minds don't think a like. Some people prefer cold calling, others like alliances(partnering with a prominent accountant or lawyer), golfing, and social media/networking to an extent.

The world is different, why keep trying to advertise like 10 or 20 or 30 years ago?

Dressed for Success

David Gursky — Mon, 4 May 2009 08:53:26 AM -0500

While I admire Carl's ingenuity here, wouldn't it just be easier to put on a shirt for the duration of the meeting? [Yeah, I know. That's just way too simple.]

A Smarter Planet in Action: Smarter Traffic, Smarter Electrical Grids, Smarter Food Safety

Adam Gartenberg — Thu, 23 Apr 2009 04:27:09 PM -0400

Yup- we've got our priorities straight, at least... chocolate, traffic... (What's left? Death and taxes might end up being a bit trickier...)

A Smarter Planet in Action: Smarter Traffic, Smarter Electrical Grids, Smarter Food Safety

Melissa — Thu, 23 Apr 2009 03:25:34 PM -0500

Thank you IBM for helping with the chocolate issue (oh, ok, and also the planet issue too I guess...)

BusinessWeek: IBM Roars into Business Consluting

Adam Gartenberg — Tue, 14 Apr 2009 04:20:36 PM -0400

Fixed! That's what I get for not just doing copy/paste.

As for coming back to Sametime... nothing on the horizon right now, but thanks for the wishes.

BusinessWeek: IBM Roars into Business Consluting

Phil — Tue, 14 Apr 2009 03:17:54 PM -0500

Hi Adam,

May want to run spell check on your title. ;-) BTW, when are you coming back to Sametime, we miss you. :-D

Smarter Math

bmenews — Mon, 13 Apr 2009 10:54:11 PM -0500

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Anil Mahadev: Download DB2 .NET Learning Videos

Anil Mahadev — Fri, 10 Apr 2009 08:37:04 AM -0500

Well, it's a microsoft mouse with Camtasia Special Effects :-)