One thing I’ve observed is that there are 3 main speeds at which launchers feel comfortable.

Break Neck Speeds

These launchers have an idea and are ready to put the rest of the world on hold to focus on a new offering. They’re willing to risk health, wealth & wisdom to keep their eyes on the prize. All-nighters, desperate asks & urgent emails/phone calls characterize this pace.

There’s not a ton of room for failure here as any hiccup will cause the team to trip over its own feet.

Win or Bust. Go Big or Go Home. All or nothing.

All Things in Moderation

An excitement and sense of purpose fill these launchers, but also a healthy skepticism.

The This cohort is amped to create something new and still wants to do their due diligence. They want to learn what the “competition” is doing, they want to talk to potential customers, they want to research options & vendors. This group wants to make sure all the steps are laid out. They acknowledge the hard work that is ahead of them, but want to eliminate some uncertainty.

Slow & Steady Wins the Race

These launchers are going to need a Red Bull.

They toss around ideas and dreams and wishes. No one really looks into it. No one really gets too excited.  Change doesn’t happen. Launches don’t happen. New things don’t happen.

I once worked with a company that identified “changing our name” as one of the most important changes they needed to make. It took them 3 years to get around to looking into that….

The Point

The reason it’s important to see the pace of launchers is to understand if you want to work with them. It’s easy to assume an entrepreneur is going to flounder or crash & burn when in reality, you’re just wired for a different pace than them. It’s OK.

Just acknowledge the speed you’re trying to work at. Ask people to keep you accountable to that speed & get ready to rock.

Wordtracker wrote a SOLID POST on the reasons your business may want to set up a Business page:

The highlights:

• Target your messaging towards specific follower circles
• Directly interact with fans
• Set-up multiple administrators
• HUGE FOR HELPING PEOPLE FIND YOU IN SEARCH RESULTS!
• Using Google Hangouts as webinars with select groups of fans

Read Wordtracker’s full article: “Why Set Up a Google Business Page?”

And then they went on to write another SOLID POST on how to set up a Google+ Business Page. Read that full article here.

Want to connect on Google+? Check my profile: https://plus.google.com/113544797248762995402/posts

The guy living a lie to his girlfriend. I’m sad for him.

The girl who acts like she’s so confident to overshadow how terrified she can be. My heart breaks for her.

That tweeter who retweets Seth Godin, Rick Warren & Dave Ramsey every morning. I wish more for you.

When we put on a show, we’re hurting. We don’t feel comfortable, we can’t be ourselves. We live lies. And living a lie is one of the most exhausting existences of all (remember when you were a kid and told that lie and stressed about it for the next month…).

I’m not mad at liars. I’m not going to expose them for the fakers they are. I hurt for them. I’d wish they could be secure enough to be honest.

Being your genuine self is one of the most freeing things you can do for yourself. It’s also a HUGE gift for the rest of us. You’re special/weird/unique/different/gifted and there’s no one like you!

Here are some practical applications for your relationships, work & life.

1. Put down your phone and talk to your wife.
2. Close your Facebook browser and read a book.
3. Set periodic reminders to text or call your friends/family.
4. Pack a healthy lunch with intentions to skip fast food.
5. Budget. Stick to your budget.
6. Take 5 minutes to make a list of friends you’ve lost touch with. Set reminders to call, email or Facebook them to reconnect.
7. Write down the top 5 areas of life you want to devote time to (marriage, kids, work, friends, networking, exercise, etc.) and put time on your calendar dedicated to those things.
8. Say “NO” to more.
9. Stop watching TV for a week. Plan how you’ll spend that time.
10. Pick a topic you’d like to learn more about and subscribe to a blog on the topic. Read a boom on the subject as well.

School trains you to default to getting the questions right. College trains you to study for finals and show up to class (sometimes). You job trains you to clock in every day and work past 6.

After an amount of time, you’ll ask for a raise and a promotion. You’ll accrue vacation days. Pension. Etc.

Mundane. Routine. Default.

Intentionality is what separates the default-livers from the artists.

The more intentional you are with your relationships the further you’ll be from the default (right now, the default is divorce).

Be intentional in your time management and you’ll be able to do more in a year than most get to do in 5.

Intention in your focus will keep distractions from sucking your creativity dry (I wander how many times Steve Jobs checked his Facebook timeline?).

To the extent that you’re able to apply intentionality to your life is the extent that you’ll be able separate yourself from the competition.

So anyone who is a subscriber to this blog is going to notice, but I’ve changed a lot. I used to post multiple times a day. I used to post all about church and youth ministry and whatnot.

That is going to change.

Because my life has changed.

I’ve got a new job, a new career & a new area of focus.

This site is going to be dedicated to honest business, marketing and leadership. It’s going to get real.

I’m going to highlight stories of leaders, companies and marketing campaigns that exude “authenticity.” I’m going to help people understand how to leverage the internet to be genuine and connect with an audience that truly gets what you’re into.

So in an effort to be 100% real, I’m going to take my own advice.

Maybe you liked the old AdamLehman.us but the new stuff doesn’t sound that interesting to you. Then do this:

unsubscribe.

And if the new stuff sounds awesome, go subscribe!

The site is going to go through a massive redesign (courtesy of the sexiest graphic designer I know). The content is going to shift (I may delete a lot of old stuff).

*This is a result three core influences that it’d be a crime for me not to share:

1. Chris McAlister has helped me get a better understanding of how I’m uniquely wired.
2. Bryan Allain’s eBook  gave me tools to systematically rework my blog in a way that will make me proud.
3. The company I work with NuGrowth Solutions provides B2B sales and marketing support. They’ve given me so much encouragement and support and guidance.

Enjoy & let me know what you think.

http://www.youtube.com/watch?v=okh0JBqXVhQ

I just read through 31 Days to Finding Your Blogging Mojo.

I’ll use 3 words to describe it:

• Practical
• Fun
• Honest

The key to honest marketing is honest stories. That doesn’t mean you have to tell everyone how much you suck.

Tell the truth.
Don’t cover up faults.
Don’t position yourself as something that you’re not.

But feel free to make audacious promises.

Me. I’m really good at shooting straight & wooing people to a cause, product or service. I’m great at digging up info I (or you) need.

I’m not really good at designing software, cleaning my room or cookin for large groups (unless ordering pizza counts (it doesn’t)).

2 questions:
What are you good at?
What aren’t you good at?