About
For the last million years I have been helping brands profit from emerging Media…
Articles by Simon
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Fix Lite Newsletter May 8
Fix Lite Newsletter May 8
Monday May 8 I am Simon Andrews - a veteran of advertising and digital - and this is the LI version of my weekly email…
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Fewer, better, high quality ads
Fewer, better, high quality ads
I mentioned the new Creative Works research from Google last week but it deserves more attention. The above chart from…
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FixLite; LinkedIn - April 4
FixLite; LinkedIn - April 4
newTV My favourite Hollywood newsletter covers Why Hollywood is souring on streaming; What terrifies so many media…
Activity
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😠 We’re seeing more briefs asking for programmatic TV buying only. On paper, it makes sense: 📊 Audience targeting ⚙️ Automation 📱 Bought like…
😠 We’re seeing more briefs asking for programmatic TV buying only. On paper, it makes sense: 📊 Audience targeting ⚙️ Automation 📱 Bought like…
Liked by Simon Andrews
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After four weeks away, it was fantastic to be back at Dopamine Warriors today. Many of my fellow Parkies often tell me that Friday is the highlight…
After four weeks away, it was fantastic to be back at Dopamine Warriors today. Many of my fellow Parkies often tell me that Friday is the highlight…
Liked by Simon Andrews
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Pleasure to speak to Lucy Tesseras of Marketing Week with Imogen Carter of Mother about everything we’re doing together to grow Nationwide Building…
Pleasure to speak to Lucy Tesseras of Marketing Week with Imogen Carter of Mother about everything we’re doing together to grow Nationwide Building…
Liked by Simon Andrews
Experience
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Mobile Fix
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Recommendations received
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I asked the guys on the panel I moderated last week ‘do you agree with me that the market is nowhere near exploiting commerce media as well as it…
I asked the guys on the panel I moderated last week ‘do you agree with me that the market is nowhere near exploiting commerce media as well as it…
Liked by Simon Andrews
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Let's hope Asda.com's next major IT project runs a bit more smoothly than the last one... Licensing their eCom tech is a route that Ocado have…
Let's hope Asda.com's next major IT project runs a bit more smoothly than the last one... Licensing their eCom tech is a route that Ocado have…
Liked by Simon Andrews
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Bucket list ✅ The IAB UK Podcast x SXSW London
Bucket list ✅ The IAB UK Podcast x SXSW London
Liked by Simon Andrews
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Welcome Elton Ollerhead - amazing news! 🚀
Welcome Elton Ollerhead - amazing news! 🚀
Liked by Simon Andrews
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Sticking to a few things and endeavouring to try and be the best you can at them all does pay off after all. My plan from the early days of Yodel…
Sticking to a few things and endeavouring to try and be the best you can at them all does pay off after all. My plan from the early days of Yodel…
Liked by Simon Andrews
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The last few years have been some of my most rewarding - largely down to our brilliant team and partners who have backed Today the Brave from day…
The last few years have been some of my most rewarding - largely down to our brilliant team and partners who have backed Today the Brave from day…
Liked by Simon Andrews
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So you have an idea for an app.... But you have never worked in or with an app company before. Something I realised when I left Meta, and started…
So you have an idea for an app.... But you have never worked in or with an app company before. Something I realised when I left Meta, and started…
Liked by Simon Andrews
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10 years in business and the first year at Cannes Lions International Festival of Creativity for us in 2026. It feels like Fight Club; everyone is…
10 years in business and the first year at Cannes Lions International Festival of Creativity for us in 2026. It feels like Fight Club; everyone is…
Liked by Simon Andrews
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Big news! I'm thrilled to share that I have joined Uber Advertising as the new Head of EMEA Sales. With the global revenue run rate officially…
Big news! I'm thrilled to share that I have joined Uber Advertising as the new Head of EMEA Sales. With the global revenue run rate officially…
Liked by Simon Andrews
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Back from lunch at our Marketing Leadership #BISummit during SXSW London, hosted at All Star Lanes in London, News Corp's Norm Johnston sat down with…
Back from lunch at our Marketing Leadership #BISummit during SXSW London, hosted at All Star Lanes in London, News Corp's Norm Johnston sat down with…
Liked by Simon Andrews
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After some time out with the fam I’m very happy to be joining the excellent crew at DEPT® Thanks to all my clients during the fractional years and…
After some time out with the fam I’m very happy to be joining the excellent crew at DEPT® Thanks to all my clients during the fractional years and…
Liked by Simon Andrews
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