If you’re not using analytics and tracking on your website then you’re missing out, but sometimes there are simply too many options and too many hidden functions to get to get your head around.
Most of the time there are just some basic analytics you need access to such as visits, page views etc, so I’ve created a simple Google Analytics Dashboard for you to use which displays all this information on one page. Continue reading
If you’re using real people in your videos then generally you only get one take, so it’s pretty frustrating when you get back to your PC to watch the clip and find that the audio is being obscured by background noise.
You’re then usually left with two choices. Don’t use the clip or make do and just put it out there, none of which are what you really want. But there is an easy solution. Continue reading
Well that’s an intriguing title for a blog post right? Okay, I didn’t start it but I made a news broadcast reporting on it.
Did you know that you can now create your own on-demand Snapchat geofilters for as little as $5? That’s right you can use Snapchat for something other than selfies!
Whilst there are some community geofilters around, mostly promoting cities, you can now create your own, and it’s really easy and can get you great awareness for a small price.
Digital signage, and by that I mean the TV screens on walls that show advertising, can be found everywhere nowadays, in bars, shops, cafes, airports, students’ unions, universities… I could go on.
There are many arguments as to the effectiveness of digital signage, and without getting into that argument I would suggest that they’re only as good as the content on them and their location, and should form part of a comprehensive and well though campaign.
Either way, if you want a cheap way of running your own, or are looking to alternatives to your current solution then read on.
In the good ol’ wild west days of the internet it was a complete free-for-all with regards to copyright but the Facebook sheriff is in town and you now have to be careful with the music and audio you use on your Facebook videos.
If it’s got copyrighted content then you’re likely to be greeted with a copyright infringement message and your video will not be uploaded.
I have a love for marketing and communications and in fact it’s the industry I work in full-time. I decided to start this blog so that I can share best-practice and hopefully give you ideas and help save you time too.