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	<title>AdTalk</title>
	
	<link>http://www.adhub.com/adtalk</link>
	<description>The AdHub Marketing Blog</description>
	<lastBuildDate>Tue, 21 Feb 2012 16:58:59 +0000</lastBuildDate>
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		<title>Why the Length of a Woman’s Skirt Matters</title>
		<link>http://www.adhub.com/adtalk/blog/2012/02/20/why-the-length-of-a-womans-skirt-matters/</link>
		<comments>http://www.adhub.com/adtalk/blog/2012/02/20/why-the-length-of-a-womans-skirt-matters/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 17:12:11 +0000</pubDate>
		<dc:creator>Rose Benz Ericson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Writing & Editing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=555</guid>
		<description><![CDATA[When I was in journalism school, we students always posed the same question upon receiving a writing assignment: How long should the piece be? One professor – whose sauciness seemed charming back then – put it memorably: “The right length for a story is also the right length for a woman’s skirt: Long enough to [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2012/02/20/why-the-length-of-a-womans-skirt-matters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Communication Strategy is Not Brand Strategy</title>
		<link>http://www.adhub.com/adtalk/blog/2012/02/17/marketing-communication-strategy-is-not-brand-strategy/</link>
		<comments>http://www.adhub.com/adtalk/blog/2012/02/17/marketing-communication-strategy-is-not-brand-strategy/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 19:20:07 +0000</pubDate>
		<dc:creator>Brad VanAuken</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=553</guid>
		<description><![CDATA[I have found that a common error advertising agencies commit is equating brand strategy with brand messaging and marketing communication. While brand messaging is an important part of brand strategy, it misses many other potential components of brand strategy. Think of the types of decisions FMCG brand managers need to make – product, product range, [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2012/02/17/marketing-communication-strategy-is-not-brand-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Can Kim Kardashin Teach You About Business?</title>
		<link>http://www.adhub.com/adtalk/blog/2012/02/13/what-can-kim-kardashin-teach-you-about-business/</link>
		<comments>http://www.adhub.com/adtalk/blog/2012/02/13/what-can-kim-kardashin-teach-you-about-business/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 17:27:17 +0000</pubDate>
		<dc:creator>Alan Sartain</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=551</guid>
		<description><![CDATA[Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Kim Kardashian here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2012/02/13/what-can-kim-kardashin-teach-you-about-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creative Industry Outlook for 2012</title>
		<link>http://www.adhub.com/adtalk/blog/2012/01/25/creative-industry-outlook-for-2012/</link>
		<comments>http://www.adhub.com/adtalk/blog/2012/01/25/creative-industry-outlook-for-2012/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 19:40:07 +0000</pubDate>
		<dc:creator>Mary-Lynn Bellamy-Willms</dc:creator>
				<category><![CDATA[Market Research & Analysis]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=531</guid>
		<description><![CDATA[FunctionFox, North America’s leading time and project management provider, conducted a survey of more than 200 professionals in small creative companies (marketing, advertising, public relations, web design, etc) across the continent. The purpose of the survey was to ‘take the temperature’ of the creative industry and get a handle on what people are expecting for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Things To Look For In A Product</title>
		<link>http://www.adhub.com/adtalk/blog/2011/11/15/10-things-to-look-for-in-a-product/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/11/15/10-things-to-look-for-in-a-product/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 16:51:43 +0000</pubDate>
		<dc:creator>Alan Sartain</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=530</guid>
		<description><![CDATA[I recently had an opportunity to meet Kevin Harrington at the EO (Entrepreneurs’ Organization) meeting in Buffalo. In 1984, Mr. Harrington produced one of the industry’s first 30 minute infomercials. Since then, he has helped produce over 500 product launches with over $4 Billion in global sales. Mr. Harrington was also selected as an inventor [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/11/15/10-things-to-look-for-in-a-product/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Identify and Target Your Best Prospects</title>
		<link>http://www.adhub.com/adtalk/blog/2011/10/14/how-to-identify-and-target-your-best-prospects/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/10/14/how-to-identify-and-target-your-best-prospects/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 18:30:56 +0000</pubDate>
		<dc:creator>Alan Sartain</dc:creator>
				<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[Training & Development]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=522</guid>
		<description><![CDATA[In today’s economy, it is more crucial than ever to make sure your marketing dollars are well spent. Marketing and advertising are not intended to generate customers for your business. Say what? Marketing and advertising can only do one thing, generate leads or prospects. Your sales efforts then convert those leads into customers. Your excellent [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/10/14/how-to-identify-and-target-your-best-prospects/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding as a Solution to All Organizational Problems</title>
		<link>http://www.adhub.com/adtalk/blog/2011/10/11/branding-as-a-solution/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/10/11/branding-as-a-solution/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 15:11:40 +0000</pubDate>
		<dc:creator>Brad VanAuken</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=520</guid>
		<description><![CDATA[As a branding consultant, I am the beneficiary of branding being a high profile area of focus for organizations. We have been invited into hundreds of organizations to help them improve their brand awareness, positioning and perceptions. However, perhaps one out of every five times we are contacted, the primary problem is not a branding [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/10/11/branding-as-a-solution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brands and Story Telling</title>
		<link>http://www.adhub.com/adtalk/blog/2011/10/06/brands-and-story-telling/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/10/06/brands-and-story-telling/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 16:41:37 +0000</pubDate>
		<dc:creator>Brad VanAuken</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=517</guid>
		<description><![CDATA[Yesterday, I was drawn in again by a street person’s story. It is not the first time. If the story is good enough, it tugs on your heartstrings. While, as a marketer, I am always leery of being taken in by total fiction, at the same time, if the story is good enough, it doesn’t [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/10/06/brands-and-story-telling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Moneyball Marketing Strategies</title>
		<link>http://www.adhub.com/adtalk/blog/2011/10/05/moneyball-marketing/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/10/05/moneyball-marketing/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 18:43:23 +0000</pubDate>
		<dc:creator>Tony Lang</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=515</guid>
		<description><![CDATA[On September 23 a movie about baseball&#8217;s front offices will be opening in theaters across the country, starring some fellow I&#8217;m often mistaken for (just kidding&#8230;it&#8217;s Clooney I&#8217;m always mistaken for…ok, so a young Steve Carrell), based on the book Moneyball by Michael Lewis. The book focuses on Oakland A’s general manager Billy Beane, who [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/10/05/moneyball-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Changing Brand Perceptions</title>
		<link>http://www.adhub.com/adtalk/blog/2011/09/27/changing-brand-perceptions/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/09/27/changing-brand-perceptions/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 20:15:41 +0000</pubDate>
		<dc:creator>Brad VanAuken</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=513</guid>
		<description><![CDATA[Brand perceptions are much more often created by the product or service experience itself than from marketing communication. Marketing communication is much more effective in building brand awareness than it is in creating or changing brand perceptions. That is not to say that marketing communication cannot be used to help change perceptions, but it can’t [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/09/27/changing-brand-perceptions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Superhero Sell Sheets</title>
		<link>http://www.adhub.com/adtalk/blog/2011/08/05/superhero-sell-sheets/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/08/05/superhero-sell-sheets/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 15:16:52 +0000</pubDate>
		<dc:creator>Sally Bacchetta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Writing & Editing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=506</guid>
		<description><![CDATA[A sell sheet is a high-impact, single-page presentation of your core capabilities, customer benefits, and contact information. It is a smart way to get your brand into the customer’s hands without the bulk or expense of a brochure. When you think about it, sell sheets are a lot like superheroes. Superheroes build their reputations around [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/08/05/superhero-sell-sheets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Research: A Must for Brand Repositioning</title>
		<link>http://www.adhub.com/adtalk/blog/2011/08/02/brand-research/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/08/02/brand-research/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 16:41:03 +0000</pubDate>
		<dc:creator>Brad VanAuken</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=504</guid>
		<description><![CDATA[Many organizations looking to reposition their brands are reluctant to conduct the necessary customer research at the beginning of the brand repositioning process. They will say, “We conduct ongoing customer satisfaction research,” or “We do product research quite frequently” or “We measured our brand’s equity five years ago” or “We talk with our customers all [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/08/02/brand-research/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dedicated IP Hosting – The Smart Choice for Small Business Owners and Professional Service Providers</title>
		<link>http://www.adhub.com/adtalk/blog/2011/07/29/dedicated-ip-hosting/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/07/29/dedicated-ip-hosting/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 15:03:55 +0000</pubDate>
		<dc:creator>Jay Purner</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=503</guid>
		<description><![CDATA[Many small business owners and professional services providers believe that once a domain name has been registered, a unique address on the Internet has been secured for the website that will occupy that domain name. The truth is that when your domain name gets typed into a Web browser for display on a computer screen, [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/07/29/dedicated-ip-hosting/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Jumping on the Social Media Bandwagon</title>
		<link>http://www.adhub.com/adtalk/blog/2011/07/12/jumping-on-the-social-media-bandwagon/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/07/12/jumping-on-the-social-media-bandwagon/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 22:51:01 +0000</pubDate>
		<dc:creator>Megan Manzari</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=498</guid>
		<description><![CDATA[Social networks have undoubtedly changed the way we communicate in our personal and professional lives. Many businesses are seeing this shift in communication as a way to connect on a new level with customers and clients, and are beginning to add social media to their marketing plans. As social media continues to carve out a [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/07/12/jumping-on-the-social-media-bandwagon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Website Multimedia: Your “30 Second Elevator Speech”</title>
		<link>http://www.adhub.com/adtalk/blog/2011/07/02/website-multimedia-your-30-second-elevator-speech/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/07/02/website-multimedia-your-30-second-elevator-speech/#comments</comments>
		<pubDate>Sat, 02 Jul 2011 15:19:04 +0000</pubDate>
		<dc:creator>Al Presher</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Interactive Design]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=496</guid>
		<description><![CDATA[A company’s website is its face to the world, revealing who you are, why you’re unique and what you have to offer. Properly designed, it becomes both your greatest repository of published information and your 30 second elevator speech. One of the greatest challenges of any website is how to quickly deliver an accurate, unique [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/07/02/website-multimedia-your-30-second-elevator-speech/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Aligning Brand Values With Customer Values</title>
		<link>http://www.adhub.com/adtalk/blog/2011/06/01/aligning-brand-values-with-customer-values/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/06/01/aligning-brand-values-with-customer-values/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 15:44:51 +0000</pubDate>
		<dc:creator>Brad VanAuken</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=494</guid>
		<description><![CDATA[A business associate recently asked me what I mean when I say that brands can connect with people on a values level. Here are the examples that I shared with him to illustrate the concept. “The strongest companies/brands often connect with their customers on a values level.&#8221; Toyota Prius is for people who are progressive, environmentally [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/06/01/aligning-brand-values-with-customer-values/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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