Ad Hustler

Pandora Prediction

Ad Hustler — Mon, 13 May 2013 19:19:15 +0000

I’ve been a big advocate of our clients running on Pandora and I actually like them as a company but I have a new Ad Hustler prediction. By Q4 2013 or Q1 2014 we will see a huge decrease in subscribers to Pandora’s user base. They of course will downplay it but the bottom line [...]

Zip Code Email Marketing To Auto Dealer Case Study Part 1

Ad Hustler — Thu, 09 May 2013 13:08:29 +0000

We are solicited all the time by companies with the following pitch “We have a huge database of opt-in email data based on zip code and demographics that we can mail your clients offers to.” A long time ago I actually took a company up on the offer and it did very very poorly. Recently [...]

Performance Marketing Summit 2013 NYC Observations

Ad Hustler — Thu, 28 Mar 2013 19:03:05 +0000

Performance Marketing Summit 2013 NYC has come and went. Although I probably should have written about it sooner, I’ve been busy… In standard Ad Hustler fashion here are some notes that I wrote while I was there NYC traffic on a weekday is HORRENDOUS. I feel bad for all of you who commute into NYC, [...]

Ball Out at Marketers Ball During Ad Tech San Fran

Ad Hustler — Thu, 21 Mar 2013 00:43:04 +0000

Marketers Ball is back for Ad Tech – Pharcyde performing – RSVP The biggest, baddest party returns to Ad Tech in San Francisco on March 28th at 1015 Folsom. This party averages over 1500 to 2000 invited guests and always rocks the crowd with legendary talent performing. This time around they will have The Pharcyde to [...]

Performance Marketing Summit 2013 NYC

Ad Hustler — Mon, 11 Mar 2013 21:23:19 +0000

Ad Hustler will be attending Performance Marketing Summit 2013 in NYC tomorrow March 12, 2013. As usual I will be covering my observations on the event/people/topics for your amusement here. If you will be attending as well find me and say wuzzup. I love chillin’ with Ad Hustler readers. Ad Hustler | Subscribe To Ad [...]

Case Study: Cable TV Buy vs Google Adwords

Ad Hustler — Wed, 06 Mar 2013 13:51:22 +0000

I recently did an interesting campaign in which we ran very similar messaging for a lead generation campaign on both Cable TV & Google Adwords. This was in the automotive niche. I have data on how each source performed and figured i’d share it with you since it’s pretty interesting. Cable TV Total Buy: $50,000 [...]

Why Publishing The Name & Address Of Gun Owners Is A Stupid Business Move For A Newspaper

Ad Hustler — Thu, 24 Jan 2013 17:42:59 +0000

I’ve had a certain news story on my mind lately and I wanted to write out my unemotional, totally non-biased (at least I think) opinion on it. As almost everyone in the world knows a certain New York newspaper published an interactive map stating the names and addresses of gun owners in the area. This [...]

Nothing’s Changed But My Change: The ShoeMoney Story – Book Review

Ad Hustler — Mon, 07 Jan 2013 14:54:29 +0000

Yea Yea, I know some of you hate ShoeMoney…but I don’t! In fact i’ve been friendly with him for quite some time. About 2 weeks ago he asked me if i’d read the book he just wrote about himself. I didn’t even know he was writing a book but I told him of course I [...]

Copy Matters – One Sentence Can Ruin a Sale

Ad Hustler — Mon, 03 Dec 2012 17:42:19 +0000

I went into NYC yesterday with my wife for a nice day out. We wandered around and overall acted like tourists. We went to Bryant Park near Times Square and they set up this pretty awesome Christmas Village. There were all of these little vendors selling cool art. We got to a vendor who was [...]

BMI Elite Buys Car for Employee

Ad Hustler — Thu, 29 Nov 2012 20:53:28 +0000

So I was surfing around and saw the video below. It starts off a little slow but if this is all true (which I assume it is), what a great thing to do for an employee. I love seeing companies who take care of their own (and no this isn’t a paid post).