AdOperationsOnline.com

IAB Hosts Interactive Advertising’s First-Ever Ad Verification Summit

Otilia Otlacan — Wed, 17 Mar 2010 07:45:53 +0000

Leading Agencies, Publishers and Networks Converge to Discuss Operational and Sales Implications of Latest Advertising Tools NEW YORK – Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies. “Ad [...]

GoldSpot Media Introduces the Industry’s first iPhone and iPad Video Advertising Solution

Otilia Otlacan — Wed, 17 Mar 2010 07:30:38 +0000

Enhanced iPad SDK Delivers Unprecedented Flexibility to Publishers SUNNYVALE, Calif. – GoldSpot Media Inc., a leader in interactive mobile media solutions, released an enhanced version of its mobile advertising client SDK, miAPI, to support iPad applications. With a simple, easy-to-use interface, the miAPI client SDK offers developers a single video advertising monetization solution across the Apple [...]

Mobile Advertising – Global Strategic Business Report

Otilia Otlacan — Wed, 17 Mar 2010 07:15:07 +0000

DUBLIN – Research and Markets has announced the addition of the “Mobile Advertising – Global Strategic Business Report” report to their offering. This report analyzes the worldwide markets for Mobile Advertising in US$ Million. The report provides separate comprehensive analytics for US, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each region [...]

deviantART Expands Self-Serve Advertising with adPro Powered by Shiny Ads

Otilia Otlacan — Wed, 17 Mar 2010 07:00:58 +0000

Shiny Ads powers deviantART’s new adPro self-serve advertising offering for small businesses looking to advertise directly to deviantART’s artist community deviantART launched the next phase of its self-serve advertising strategy with a service entitled adPro. adPro allows professionals and comercial organizations to directly advertise on deviantART and reach the web’s largest creative community. adPro is powered by [...]

24/7 Real Media Announces Open AdStream 10 for Seamless Online Revenue Optimization

Otilia Otlacan — Tue, 16 Mar 2010 07:30:11 +0000

Augmented Functionality and Data Partner Integrations Enhance Renowned Ad Management Platform NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, released Open AdStream® 10, the latest upgrade to its renowned ad management platform for the targeting and delivery of multi-channel digital advertising. Open AdStream 10 combines 24/7 Real Media’s latest technology innovations [...]

Auditude and Dailymotion Announce Advertising Agreement

Otilia Otlacan — Tue, 16 Mar 2010 07:15:00 +0000

PALO ALTO, Calif. & PARIS – Auditude, a leading video advertising management and monetization platform, announced a comprehensive video advertising agreement with Dailymotion, one of the world’s largest video entertainment websites. Under the new deal, Auditude will work with Dailymotion’s catalog of more than 12 million videos. Dailymotion attracts 66 million unique monthly visitors (source: [...]

Are Consumers More Responsive to Male or Female Voices in Advertisements?

Otilia Otlacan — Tue, 16 Mar 2010 07:00:47 +0000

Male voices seen as more forceful while female voices are more soothing NEW YORK – A lot of thought goes into the “right” voice for every advertisement. Certainly the tone and timbre timber of a voice are two things that can help sell the product or service. But, probably the most important question every marketer must [...]

Marketers’ Digital Spending to Overtake Print for First Time Ever, According to Outsell, Inc.

Otilia Otlacan — Mon, 15 Mar 2010 07:45:43 +0000

Outsell Forecasts Advertising/Marketing Spending to Grow, But Only 1.2 Percent BURLINGAME, Calif. and LONDON – For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. In an industry crossover event, companies will spend $119.6 billion on online and digital strategies, from search engine keywords [...]

WHERE Launches Hyper-Local Mobile Advertising Network

Otilia Otlacan — Mon, 15 Mar 2010 07:30:00 +0000

WHERE Ads™ Connects Consumers and Merchants BOSTON – WHERE®, North America’s leading local search and recommendation service in mobile, announced the launch of WHERE Ads™, a hyper-local advertising network. With millions of users, WHERE is a top ranked service on all major smart phones. WHERE Ads was initially built to deliver local ads to the WHERE [...]

Sometrics to Power Advertiser-Based Offers on IGG’s MMO Gaming Portals

Otilia Otlacan — Mon, 15 Mar 2010 07:15:45 +0000

IGG’s 15 Million Registered Players Gain Access to Sometrics Offers to Earn Points Redeemable Within IGG Games; Announced at GDC in San Francisco Game Developers Conference 2010 LOS ANGELES – Sometrics (www.Sometrics.com) and IGG, Inc. (www.IGG.com) announced that they have partnered to provide advertiser-based offers to the 15 million registered players of IGG’s 15 popular MMO online [...]

comScore Announces Availability of Media Metrix 360 Reporting Methodology for Markets in Asia-Pacific Region

Otilia Otlacan — Mon, 15 Mar 2010 07:00:37 +0000

MediaCorp Signs as First Client in Asia to Implement Media Metrix 360 – comScore’s Solution for 100 Percent Measurement of a Site’s Audience, Including Usage from Internet Cafes and Mobile Devices Singapore City, Singapore – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the Media Metrix 360 unified digital [...]

TagMan Closes $1.3 Million First-Round Investment, Pace of Activity in US Market to Accelerate

Otilia Otlacan — Fri, 12 Mar 2010 09:39:46 +0000

NEW YORK, NY - TagMan, the one-tag/pixel solution to the problems of online campaign tracking, announced it has closed a first-round of external financing led by Cambridge Angels and the London Business School E100. Cambridge Angels investors include John Taysom, whose early stage internet investments include Advertising.com, Yahoo!, Forbes.com and infoseek and Andy Phillipps, formerly CEO [...]

kabookaboo Marketing Lands 13 ADDY Awards from the Advertising Federation of Greater Miami

Otilia Otlacan — Fri, 12 Mar 2010 07:15:03 +0000

CORAL GABLES, Fla. – kabookaboo Marketing was awarded thirteen ADDYs by the Advertising Federation of Greater Miami, the local affiliate of the American Advertising Federation that represents 50,000 professionals in the advertising industry throughout the country. The ADDY’s Awards Show is the industry’s most significant awards competition in the nation and honor the best and [...]

Top 10 Companies in Spain Media Industry: IT Spending Predictor 2009

Otilia Otlacan — Fri, 12 Mar 2010 07:00:36 +0000

DUBLIN – Research and Markets has announced the addition of the “Top 10 Companies in Spain Media Industry: IT Spending Predictor 2009” report to their offering. This databook provides insight into the top 10 companies in Spain media industry in terms of their estimated IT spend. Scope The view of the top 10 companies in this sector and [...]

Adconion Launches Suite of Online Video Products with Joost Video Network

Otilia Otlacan — Thu, 11 Mar 2010 07:30:00 +0000

Provides complete online video advertising solutions with reach and quality of a portal combined with the scale and efficiency of a network SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com), the largest independent global audience and content network, introduced the Joost Video Network, a complete suite of online video advertising products and services. The Joost Video [...]

Omniture and Facebook Join Forces to Optimize Social Media for Marketers

Otilia Otlacan — Thu, 11 Mar 2010 07:15:45 +0000

Companies Will Collaborate to Expand Omniture’s Online Marketing Suite for Facebook Advertisers SALT LAKE CITY – Omniture Summit 2010 Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on the Facebook [...]

Brightkite Users Engage with Local Promotions

Otilia Otlacan — Thu, 11 Mar 2010 07:00:32 +0000

More Than 100 Campaigns for Brands Including Gap, Ben & Jerry’s and Time Warner Cable See Click-through Rates Over 2 Percent BURLINGAME, Calif. – Brightkite, the Social Discovery Network, is finding its users respond well to local promotions, with many campaigns seeing response rates of more than two percent with the best campaigns achieving five to [...]

Strategy Analytics: Global Online Ad Market Rejuvenated

Otilia Otlacan — Wed, 10 Mar 2010 07:30:29 +0000

Google, Baidu and NHN Gain Market Share BOSTON – The global online advertising market expanded by 8.5% in the 4th quarter 2009, growing to $17.2 billion from $15.9 billion one year ago. Recent Strategy Analytics research, “Global Online Advertising Market Returns to Growth in Q4 09,” suggests that due to massive Q4 holiday season ad spend [...]

AdCloud Media Refines Technology to Deliver Better Targeting Options for Clients

Otilia Otlacan — Wed, 10 Mar 2010 07:15:36 +0000

NEW YORK – AdCloud® Media announced that it has started delivering sophisticated targeting options to clients, who are trying to reach prospective customers through interactive advertising. Specifically, the firm, which caters to both ends of the spectrum – Web site publishers and advertisers, is offering targeting down to the state level. In the coming months, AdCloud [...]

pubMarketplace Launches Ad Tag Cloud 2.0

Otilia Otlacan — Wed, 10 Mar 2010 07:00:33 +0000

An Award-Winning Ad Unit for Web Publishers Ad Tag Cloud 2.0 Also Receives Industry Innovation Award New York, NY – adMarketplace, Inc. announced the launch of version 2.0 of its Ad Tag Cloud, an engaging ad unit that brings the yield of search advertising to content publishers. The Ad Tag Cloud 2.0 presents website visitors with a dozen [...]

comScore Reports December 2009 U.S. Mobile Subscriber Market Share

Otilia Otlacan — Tue, 09 Mar 2010 07:45:09 +0000

Nearly Two-Thirds of America’s 234 Million Mobile Subscribers used Text Messaging in December 2009 RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry over the three month period between September and December 2009. The report [...]

Mpire Adds Proactive Ad Blocking And Real-Time Alerting Capabilities To Award-Winning AdXpose Suite Of Ad Analytics Solutions

Otilia Otlacan — Tue, 09 Mar 2010 07:30:31 +0000

AudienceScience Leverages AdXpose to Help Protect Clients’ Brands Mpire Partners With comScore to Enhance AdXpose’s Demographic Campaign Performance New York City – Mpire, the market-leading advertising verification and optimization technology company, announced that it has added proactive ad blocking to its patent-pending AdXpose™, a comprehensive suite of solutions and services that significantly improve the performance of online [...]

Forbes.com Serves Up More Relevant Content with Omniture Online Marketing Suite

Otilia Otlacan — Tue, 09 Mar 2010 07:15:25 +0000

SAN JOSE, Calif. – Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced that Forbes.com has expanded its relationship with Omniture by selecting Omniture Test&Target and Omniture Digital, a full-service consulting group of strategic optimization experts, to continuously improve their reader’s satisfaction and online experience. “At Forbes, we focus on [...]

Advertising Agency Clients Most Frustrated by Lack of Communication, Industry Knowledge and Insights

Otilia Otlacan — Tue, 09 Mar 2010 07:15:00 +0000

New Analysis of Chief Marketers’ Attitudes on Agencies Released at 4A’s Transformation 2010 Conference SAN FRANCISCO – Marketing decision makers say they are most frustrated by advertising and Web design agencies that are not proactive, don’t communicate well, and fail to understand their clients’ businesses and their customers. According to the 2010 Ad-ology Research Attitudes on Agencies [...]

Omniture Announces Display Advertising Solutions for Increased Return on Ad Spend

Otilia Otlacan — Mon, 08 Mar 2010 07:45:35 +0000

Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers SALT LAKE CITY – Omniture Summit 2010 Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced several new solutions to help advertisers and publishers easily segment and target critical audiences [...]

Online Sales Are the Brightest Spot in Retailing Says Plunkett Research

Otilia Otlacan — Mon, 08 Mar 2010 07:30:07 +0000

HOUSTON – Plunkett Research, Ltd. has released its newest market research and competitive analysis report, Plunkett’s E-Commerce and Internet Business Industry Almanac, 2010 edition, which identifies and analyzes major trends shaping the internet business and e-commerce industry. According to Jack W. Plunkett, CEO of Plunkett Research, Ltd., “The online retail sector is perfectly positioned to grow [...]

RMG Networks and The New York Times Launch Digital Place-Based Network

Otilia Otlacan — Mon, 08 Mar 2010 07:15:38 +0000

‘NYTimes.com Today’ Delivers News, Information and Video Content Exclusively From NYTimes.com to Over 800 Venues in Major Cities NEW YORK & SAN FRANCISCO – RMG Networks and The New York Times have announced the launch of “NYTimes.com Today”, a fully-branded NYTimes.com content experience for readers on the move. This digital place-based network features the latest news [...]

Q4 2009 Search Advertising Report

Otilia Otlacan — Mon, 08 Mar 2010 07:00:20 +0000

The AdGooroo Q4 2009 Search Engine Advertising Report is now available for download. You may access this report at no charge (link below). Highlights of the Q4 2009 Search Advertising Report - Fourth quarter is traditionally strong for Google and we expect this to be the case again this year. - Not surprisingly, the Retail industry was particularly [...]

IAB Networks & Exchanges Committee Develops Guidelines and Proposes Compliance Program

Otilia Otlacan — Fri, 05 Mar 2010 07:30:20 +0000

“Networks & Exchanges Quality Assurance Guidelines” Provide Marketers and Agencies with Greater Brand Safety and Trust CARLSBAD, Calif. – In a move that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over placement and context, and builds brand safety, the Interactive Advertising Bureau (IAB) released “Networks & Exchanges Quality Assurance Guidelines” for [...]

CoolerAds Acquires Atricity, Launches CoolerAds Web Solutions

Otilia Otlacan — Fri, 05 Mar 2010 07:15:00 +0000

Acquisition Adds Internet Marketing Services, Fulfillment Expertise and Web Resources BUDD LAKE, N.J. – CoolerAds, the industry-leading local online advertising platform for community newspapers and their local advertisers, announced the acquisition of Atricity, a full-service Internet marketing company based in Allentown, Pennsylvania. Atricity specializes in providing online advertising services such as web site design, search engine optimization, [...]

Ooyala Signs Reseller Agreement with Dubai-Based H20 New Media

Otilia Otlacan — Fri, 05 Mar 2010 07:00:22 +0000

Partnership Will Open New Markets as Ooyala Continues with Its Aggressive Global Expansion Plan MOUNTAIN VIEW, Calif. – Ooyala, Inc., a leading provider of end-to-end video platform services, announced a partnership with H2O New Media, a social media consultancy based in Dubai. H2O New Media will add Ooyala’s leading video platform, Backlot, to the video delivery services [...]

IAB and 4A’s Release Finalized “Standard Terms and Conditions Version 3.0″ for the Interactive Industry

Otilia Otlacan — Thu, 04 Mar 2010 07:45:34 +0000

Focus Turns to Adoption for the Digital Ecosystem CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4A’s) announced that the “4A’s/IAB Standard Terms and Conditions Version 3.0” (Ts&Cs) have been finalized and are ready for adoption throughout the interactive industry. This is the first update to the voluntary standard [...]

Click Forensics Launches Beta Version of Display Ad Verification Platform

Otilia Otlacan — Thu, 04 Mar 2010 07:30:19 +0000

Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud AUSTIN, Texas – Click Forensics®, Inc., a leading provider of online advertising verification solutions, opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. The [...]

Demand Media Launches Editorial Advisory Board

Otilia Otlacan — Thu, 04 Mar 2010 07:15:11 +0000

Industry Luminaries and Academics Convene to Share Expertise and Shape the Future of Publishing & Programming for the New Media Landscape SANTA MONICA, Calif. – Demand Media™, one of the Internet’s largest publishers of original text and video content, announces the formation of its Editorial Advisory Board to provide counsel on the ongoing development of the [...]

Mercury Media Releases “The Power of Television”

Otilia Otlacan — Thu, 04 Mar 2010 07:00:18 +0000

New TV Perspectives Series Explores Video Delivery Ecosystem MARLBORO, Mass. – Mercury Media, the largest privately-owned, full service direct response media agency in the country, released the first installment of TV Perspectives, a series of white papers authored by Michael Goodman, Senior Director, Research and Analytics for Mercury Media and former Director, Consumer Research at Yankee [...]

Break Media Introduces New Video Ad Products to Interactive Engagement Suite

Otilia Otlacan — Wed, 03 Mar 2010 07:30:08 +0000

Break Adds HD-Quality Video and More to Comprehensive Suite of Video Advertising Products LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, is rolling out new advertising units that will expand the offerings of its Interactive Engagement Suite (IES) of products. These new, highly engaging, video-centric ad formats will add to Break’s comprehensive [...]

Auditude Announces Online Video Advertising Partnership with Comcast Interactive Media

Otilia Otlacan — Wed, 03 Mar 2010 07:15:31 +0000

PALO ALTO, Calif. & PHILADELPHIA – Auditude, a leading video advertising management and monetization platform, announced that it has partnered with Comcast Interactive Media (CIM) to manage and serve CIM’s video advertising across its websites including Fancast, Fancast XFINITY TV and Comcast.net. The first implementation, which is now live, includes Fancast and Fancast XFINITY TV, [...]

ICAP Ocean Tomo to Auction Search Engine and Online Advertising Technology at Upcoming Live Auction March 25th in San Francisco

Otilia Otlacan — Wed, 03 Mar 2010 07:00:09 +0000

ICAP Ocean Tomo, the intellectual property brokerage division of ICAP plc (IAP.L), will offer for sale a patent portfolio of search engine and related online advertising technology at its upcoming Live Auction March 25th in San Francisco. The portfolio includes 6 U.S. patent applications and 14 non-US patent applications. The assets included in this Lot describe [...]

IAB Unveils “Social Media Buyer’s Guide,” a How-To Primer for Marketers and Agencies

Otilia Otlacan — Tue, 02 Mar 2010 07:30:56 +0000

CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) announced the release of the industry’s first-ever “Social Media Buyer’s Guide,” a resource that guides marketers and agencies through the social media advertising buying process. The announcement was made at IAB’s third Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, in Carlsbad, California, where leaders across [...]

CoolerAds Launches Affordable Online Advertising Tools for Small Businesses in More Than 200 Community Newspapers Based in Over 1000 Cities

Otilia Otlacan — Tue, 02 Mar 2010 07:15:23 +0000

Web-Based Tool Fosters Social Connections Between Local Consumers and Businesses Through Their Community Papers BUDD LAKE, N.J. – CoolerAds, the industry-leading local online advertising platform for community newspapers and their local advertisers, announces the launch of its new online advertising business tools for small and medium sized businesses (SMBs) in more than 1000 cities nationwide. With [...]

IAB Announces Winners of Annual Sales and Service Excellence Awards

Otilia Otlacan — Tue, 02 Mar 2010 07:00:27 +0000

Recognizes Outstanding Performance and Achievements in Interactive Advertising CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) announced the winners of its 2009 Sales and Service Excellence Awards. The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. IAB Service Excellence awards honor outstanding member contributions to IAB industry-related initiatives. The announcement [...]

IAB Unveils “An Interactive Television Advertising Overview”

Otilia Otlacan — Mon, 01 Mar 2010 07:30:27 +0000

Latest in Series that Charts Growth and Innovation in Emerging Advertising Technologies CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) announced the release of “An Interactive Television Advertising Overview,” the latest in its series of comprehensive Platform Status Reports aimed at educating marketers, agencies and publishers on the state of interactive advertising platforms. The announcement was [...]

iPOWOW and MediaTile Enter Joint Collaboration Agreement to Develop Real-Time, Interactive Audience Measurement System for Digital Signage Media Analytics

Otilia Otlacan — Mon, 01 Mar 2010 07:15:22 +0000

Viewer Analytics Enables Brands, Agencies and Digital Signage Network Operators to Collect and Compare Real-Time Feedback Across Multiple Platforms Including Digital-Out-of-Home, Mobile, and the Web, Premiering at DSE2010 in MediaTile’s Booth #1427 Digital Signage Expo 2010; Booth #1427 LAS VEGAS & NEW YORK & SCOTTS VALLEY, Calif. – iPOWOW!, a developer and service provider of market research [...]

Digital Leaders Converge at 2010 IAB Annual Leadership Meeting

Otilia Otlacan — Mon, 01 Mar 2010 07:00:33 +0000

650 Industry Luminaries Gather for Top-Flight Agenda and to Honor Industry Leaders, Wenda Harris Millard and Jim Spanfeller, with Founder’s Awards CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) welcomed 650 leaders of the interactive marketing and advertising ecosystem to Carlsbad, California, for the start of its 2010 Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next [...]

Mobilecause Selected by AlwaysOn as an OnMedia Top 100 Winner

Otilia Otlacan — Fri, 26 Feb 2010 07:15:34 +0000

Recognized for Creating New Opportunities in Marketing, Branding, Advertising, and Publishing LOS ANGELES – Mobilecause (www.mobilecause.com), a leading Web service software company for mobile fundraising, announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies [...]

IndiaMART.com Ad Campaign Brings Small Business into Spotlight

Otilia Otlacan — Fri, 26 Feb 2010 07:00:47 +0000

Nationwide Ad Campaign launched across Radio, Internet & Print media. First ever Radio campaign by any Online B2B player in India. The campaign focuses on boosting B2B trade with “Buy-Sell Products in 20,000 Categories” theme. In a first of its kind branding experiment, IndiaMART will have fixed presence across all pages of Timesofindia.com and Economictimes.com. NEW DELHI – India’s [...]

Yahoo and Microsoft to Implement Search Alliance

Otilia Otlacan — Thu, 25 Feb 2010 07:45:04 +0000

Completion of U.S., European Review Clears Way for Agreement to Move Forward SUNNYVALE, Calif. & REDMOND, Wash. – Microsoft (Nasdaq:MSFT) and Yahoo! (Nasdaq:YHOO) announced that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the process [...]

the Rubicon Project Offers Web Publishers Global Insight into Their Ad Space

Otilia Otlacan — Thu, 25 Feb 2010 07:30:13 +0000

VANTAGE 2.0 Gives Publishers Transparency into the True Value of Their Ads & Demand Channel Partners LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, has significantly enhanced VANTAGE, its proprietary Firefox browser plug-in that provides its premium Web publisher customers real-time perspective on their advertising space. Available through the company’s REVV for publishers™ [...]

Retargeting Experts, mediaFORGE, Launches Post-Engagement Platform to Accurately Track Metrics

Otilia Otlacan — Thu, 25 Feb 2010 07:15:49 +0000

New Platform Abandons Traditional Post-Click-Through Method SALT LAKE CITY – Advertisers never have to pay for view-through again. mediaFORGE (www.mediaforge.com) announced its new engagement-based platform for retargeting, allowing the abandonment of view-through attribution. The technology measures engagement and subsequent post-engagement conversions as a new metric for attributing success. For ROI-driven advertisers, mediaFORGE’s interactive ad units allow [...]

Betawave Employees Join as IAB Council and Committee Members

Otilia Otlacan — Thu, 25 Feb 2010 07:00:27 +0000

Leading Interactive Advertising Organization Makes Room for Betawave Directors of Research, Publisher, and Business Operations to Join IAB’s Industry Groups SAN FRANCISCO – Betawave (OTCBB:BWAV), the online media network that delivers highly attentive audiences to brand marketers, announced that Hannah Pivar, Director of Research, Caren Park, Director of Publisher Operations, and Andy Ulery, Director of Business [...]