Flip Flap Wax

How to add a game layer on top of the world?

Flip Flap Man — Mon, 30 Aug 2010 14:20:31 +0000

As if he read our article on how game dynamics can create better products and services yesterday, Seth Priebatsch (top chef at SCVNGR) went back in the past and presented his vision of how to add a game layer on top of the world in a 12 minutes TED Talk.

How game design principles can improve marketing & advertising.

Flip Flap Man — Mon, 30 Aug 2010 13:00:00 +0000

Engagement. The important word that advertisers and marketers put at the top of their PowerPoint pyramids, as the holy Grail that crowns a successful campaign. Video games provide an extraordinary degree of engagement. And it is quite surprising that it took so long for marketers to realize that they would be wise to look at game design principles and recipes to craft better advertising campaigns.

Flip Flap Man releases 8 Minutes of Summer.

Flip Flap Man — Mon, 23 Aug 2010 13:00:27 +0000

We are proud to announce our fresh new mashup. A deliciously sunny melting pot of Donna Summer's "I Feel Love", Yazoo's "Situation" and Fred Falke's remix of Robbie Williams's "Bodies".

An 8 minutes fix of sun screened, vicious burns and global warnings. For all those frisky days where a 5-hour energy shot and a 5-dollar footlong just won’t suffice.

Share it with your friends, they will definitely need those 8 minutes at one point or another, especially on a Monday morning.

8 Minutes of Summer (Yazoo / Donna Summer / Robbie Williams Mashup) by Flip Flap Man

9 kids out of 10 play games online.

Flip Flap Man — Sun, 22 Aug 2010 02:03:41 +0000

In today's society, it is hard to be a kid and not play video games. You end up being taunted by your classmates for not knowing that water Pokemon prevails over fire, that Mario has concave eyebrows, and that Lara Croft has anti-gravity breasts. M2 Research decided to investigate the relationship between today's kids and video games. Some of the results are below.

Barclays mixes Sim City with Grand Theft Auto to seduce teens.

Flip Flap Man — Tue, 17 Aug 2010 14:08:05 +0000

Barclays and their advertising agency BBH London launched a remarkably well-crafted game last month, to lure teenagers into the world of banking. The bait? A lovely mix between Sim City and Grand Theft Auto that manages to educate without being boring or patronizing.

Everything you need to know about the U.S. gaming industry.

Flip Flap Man — Thu, 12 Aug 2010 15:40:45 +0000

Do you think you know everything about the gaming industry? Excellent. The Entertainment Software Association is here to help, with the 2010 edition of their annual report subtly entitled "Essential Facts about the Gaming Industry", collecting precious information and statistics on sales, demographics and gaming usage. Click on "Click to read more" to read more.

Marketers to spend $200 million on advertisement in social games.

Flip Flap Man — Wed, 11 Aug 2010 20:42:41 +0000

Social games are progressively replacing wooden sticks as the new, hip thing to play with. Marketers heard the word and are expected to increase their advertisements in social games over the next few years, according to a new eMarketer report.

Cell phone gaming soars as console & handheld markets saturate.

Flip Flap Man — Tue, 10 Aug 2010 22:28:46 +0000

It's everywhere in the news: Tiger Woods isn't being true to his first nor last name these days. What's also in the news is that sales of console and handheld systems have stalled, entering a maturation phase (without deeper voices), waiting for the vibrant pulse that the Kinect/Move/3DS combo is expected to provide. The industry is going through dramatic changes, one of them being the unstoppable rise of the cell phone video game market.

Video games are doing their patriotic duty.

Flip Flap Man — Tue, 10 Aug 2010 16:40:49 +0000

A new report from the Entertainment Software Association is uncovering the economic contributions made by the video game industry to the American economy during the period 2005-2009.

Geek math: Gaming PC = Consoles x 2.

Flip Flap Man — Tue, 10 Aug 2010 14:47:07 +0000

The PC Gaming Alliance revealed that the PC Gaming Hardware market in 2009 was over two times larger than the combined home console market (Wii + PS2 + PS3 + Xbox 360), a trend that is expected to continue for the next 5 years.